ARC 2019-06-03 8a Sidewalk Cafe ASPMEMORANDUM
TO: ARCHITECTURAL REVIEW COMMITTEE
FROM: MATTHEW DOWNING, PLANNING MANAGER
BY: ANDREW PEREZ, ASSISTANT PLANNER
SUBJECT: CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 19-006; TWO
(2)NEW WALL SIGNS FOR A NEW BUSINESS IN THE VILLAGE
CENTRE COMPLEX; LOCATION – 130 W. BRANCH STREET, SUITE
A; APPLICANT – SIDEWALK CAFE; REPRESENTATIVE – MARC
COLLINS
DATE: JUNE 3, 2019
SUMMARY OF ACTION:
Recommendation for future action by the Community Development Director will result in
new signage for a newer business in the Historic Character Overlay District (D-2.4)
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
None.
RECOMMENDATION:
It is recommended the Architectural Review Committee (ARC) review the proposed sign
plans and make a recommendation to the Community Development Director.
BACKGROUND:
The subject property is zoned Village Mixed-Use (VMU), is located in the D-2.4 Historic
Character Overlay District (Attachment 1), and requires review by the ARC for
compliance with the Design Guidelines and Standards for the Historic Character
Overlay District (Design Guidelines) (Attachment 2).
ANALYSIS OF ISSUES:
Project Description
The applicant is proposing to install two (2) new wall signs on Building “B” of the Village
Centre complex. The Village Centre commercial complex has an existing sign program
to regulate the size, location, and style of all signage within the complex. The applicant
is proposing a wall sign on both the southern and western elevations, which is allowed
by the sign program for this tenant space and was utilized with the previous tenant.
In addition to the sign program, the proposed signage is subject to the regulation of the
Design Guidelines, which state the preferred materials for sign construction are wood,
Item 8.a - Page 1
ARCHITECTURAL REVIEW COMMITTEE
CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 19-006
JUNE 3, 2019
PAGE 2
metal, or a simulation of these materials. The proposed walls signs would be identical in
both appearance and size, and are proposed to consist of a corrugated metal backing
with a painted wooden frame and wo oden letters in compliance with the Design
Guidelines. The sign face is generally flat, with raised lettering and trim providing some
depth and dimension to the sign . The corrugated metal backing will remain a natural
metal color, while the trim and lettering will be black. Paint and material samples will be
available for review at the meeting. The design and materials for the signs are as
follows:
Wall Signs
Materials: Galvanized corrugated metal backing
MDO (medium density overlay) plywood lettering
Douglas Fir trim
Colors: Background: Untreated corrugated metal
Main lettering and trim: Black (satin finish)
Message: Sidewalk Cafe
Size: 3’-2” x 12’ (38 square feet)
Locations: One (1) Above the main entrance
One (1) Western elevation above the awning
Two (2) total
Illumination: Indirect illumination from existing gooseneck fixtures
The proposed signs meet the specific regulations for business identification signs
identified in table 16.60.040-A of the Municipal Code. The signs are also subject to the
Village Centre Sign program (Attachment 3), specifically the following sections:
P 21; Sign Program Criteria
1.Signs shall be compatible with the overall design theme of a
Classic Village with rustic overtones.
2.Sign construction materials may include wood or metal, or
styrofoam finished to look like wood or metal. No plastic
signs or pre-made plastic letters may be used in any
business identification signs.
P 22; Sign Allotment
1.The Arroyo Grande Development Code provides for the
square footage allotment for each business based on the
store’s linear frontage times (x) 1.5 sq. ft. of signage.
2.Each tenant will be allotted:
a.One sign per frontage above the awning line over or
near their store’s main entry door.
b.One extra sign along West Branch Street if their shop
or business is out of view of passing vehicles.
c.Another extra sign if shop or business is over 1600
sq. ft.
Item 8.a - Page 2
ARCHITECTURAL REVIEW COMMITTEE
CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 19-006
JUNE 3, 2019
PAGE 3
The amount of signage allocated for this tenant space, per the Village Centre Sign
Program, is 79.5 square feet, and the applicant is proposing 76 square feet of signage.
The proposed signage meets the approved Village Centre Sign Program criteria in
terms of design, material, square footage, and number of signs allocated for the tenant
space.
The existing temporary banner will be removed when the new signage is installed.
ADVANTAGES:
The proposed signage meets the requirements of the Village Design Guidelines , the
Village Centre Sign Program, and the Arroyo Grande Municipal Code.
DISADVANTAGES:
None identified.
ENVIRONMENTAL REVIEW:
The project was reviewed in accordance with the California Environmental Quality Act
(CEQA) and determined to be categorically exempt per Section 15311(a) of the
Guidelines regarding the relocation of an existing sign within the same commercial
complex.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda was posted at City Hall and on the City’s website in accordance with
Government Code Section 54954.2.
ATTACHMENTS:
1.Project Location
2.Design Guidelines P. 36-38
3.Village Centre Planned Sign Program
4.Project Plans
Item 8.a - Page 3
ATTACHMENT 1
130 W. Branch St.
Item 8.a - Page 4
C ITY OF A RROYO G RANDE GUIDELINES & S TANDARDS FOR H ISTORIC D ISTRICTS
Signs, Awnings and Rear
Entries
SIGNS
General
1.Signs shall meet all requirements of the
Development Code, and the provisions
of these Guidelines and Standards for
the district in which it is located. If a
conflict arises between the Development
Code and these Guidelines and
Standards, the most restrictive
requirements shall apply.
2.All signs, except Community
Development Director approved
window signs, shall be subject to review
by the Architectural Review Committee
(ARC).
3.Signs shall be oriented to pedestrians
and slow moving vehicle traffic. This
means that signs shall be smaller and on
more of a human scale than signs in
other commercial districts.
4.Painted wall signs are not appropriate on
facades of unpainted brick or stone.
Signs painted directly on unpainted or
unfinished walls are not appropriate for
the Village Core Downtown and Mixed
Use districts. Wall signs painted on
finished wood and/or painted brick,
stone or stucco surfaces are allowed
subject to ARC recommendation.
Removing or altering painted signs can
cause damage to the surface material.
Size
1.Signs shall not completely cover kick
plates or window transoms.
2.All signage is included in the sign area
allowed in the Development Code. This
includes window and awning signs,
logos and graphic representations that
identify the business, product sold, or
service offered.
3.Window signs shall not exceed twenty
percent (20%) of the window area in
which they appear.
4.Sign materials and lettering styles shall
be consistent with the historic period.
Location
1.Signs shall be located in relation to the
bays on the façade. Signs shall not
36
Item 8.a - Page 5
C ITY OF A RROYO G RANDE GUIDELINES & S TANDARDS FOR H ISTORIC D ISTRICTS
obscure architectural features of the
building.
2.Wall signs shall be located near the
entry to the building to better relate to
pedestrian traffic.
3.Window and door signs shall be applied
where they will not obstruct visibility.
4.Signs on awnings or canopies shall be
placed where pedestrians can see them.
Under-canopy signs are encouraged in
the Village Core Downtown District to
enhance pedestrian orientation, and shall
be counted as part of the total allowable
sign area.
Materials
1.Signs shall be built of wood, metal or
other materials that simulate the
appearance of wood or metal.
2.The use of wood-simulating recycled
plastic material is subject to
Architectural Review Committee (ARC)
approval.
3.High gloss, shiny or reflective surfaces
may be used as accents, but shall not be
used as the predominant sign material.
4.Signs may use raised images or painted
images in their design.
5.Sign materials shall complement the
building material, and shall be in
keeping with the historic character of
the Village.
6.Signs painted on a signboard or other
thin material shall be framed on all sides
to provide depth and a finished look to
the sign. Sign frames shall include
carved or routed details or otherwise be
designed to complement the
architectural design of the building or
district.
7.Interior lit and metal canister, plastic
and vacuum-formed letters or sign faces
are not permitted unless specifically
recommended by the Architectural
Review Committee (ARC).
Colors
1.Sign colors shall complement the
building color scheme.
2.Bright, intense colors are inappropriate
including the use of fluorescent, “neon”
or “day-glo” colors on signs.
3.All applications for sign permits shall
include a sample of the intended color
palette.
37
Item 8.a - Page 6
C ITY OF A RROYO G RANDE GUIDELINES & S TANDARDS FOR H ISTORIC D ISTRICTS
Sign Illumination
1.Signs may be externally illuminated
with incandescent lights, or other
lighting that does not produce glare and
is designed to conserve energy.
2.Wall, canopy, or projecting signs may
be illuminated from concealed sources
or exposed ornamental fixtures that
complement the building’s architecture.
3.Window signs and window displays
may be illuminated from concealed
sources.
4.Neon tubing signs that approximate the
appearance of historic neon are subject
to approval of the Architectural Review
Committee. All neon tubing shall be
covered with transparent or translucent
material to prevent rupture or shall be
certified by the manufacturer for safety.
AWNINGS AND CANOPIES
1.Under-awning or under-canopy signs
oriented to pedestrian traffic are
encouraged as part of the overall
signage in the Village Core Downtown
and Mixed Use districts.
2.All graphics, logos, and signs contained
on awnings or canopies shall be
considered part of the total allowed sign
area as defined in the Development
Code.
3.Awning or canopy color and design
should be compatible with that of the
building on which it is attached and
complement those of adjacent buildings,
both in style and color.
4.Canopies and awnings shall be
consistent with the historic period in
regard to size, shape, and materials.
Aluminum, fiberglass and plastic
awnings or canopies are not appropriate.
The use of loose valances and traditional
vintage-stripped awning material is
encouraged. Canopies and awnings
consisting of materials stretched taut
over a rigid framework are not
appropriate.
REAR ENTRIES
1.Rear entries are traditionally plain and
unadorned. Common materials include
brick, stone, boards and battens and
wood siding, and these are acceptable
for new construction or renovation.
38
Item 8.a - Page 7
ATTACHMENT 3Item 8.a - Page 8
Item 8.a - Page 9
Item 8.a - Page 10
Item 8.a - Page 11
SIGN TABLE
BUSINESS NAME SIGN 1 SIGN 2 S!GN3
sq. ft. sq. ft. sq. ft.
(Al) 17.7 s.f. MISSION Community Bank 23.8 s.f.
Painted sign directly on stucco wall
12.8 s.f. MERIDIA.t� II (D) 12.8 s.f. 12.8 s.f. * Plasma cut steel sign 20.3 s.f.
8.7 s.f. ADDED TOUCH (D) 18.8 s.f. or
3D individual letter sign 9.1 s.f.
(C) BLAKESLEE & BLAKESLEE 24.0 s.f. 20.0 s.f. 20.0 s.f. Hanging wood sign
BRASIL'S je,velers (C) 13.8 s.f.
3D individual letter sign (B) Prudential HUNTER REALTY 15.4 s.f. 28.0 s.f. 28.0 s.f.
3D letter or metal box sign
Future Tenant (A2) 18 s.f. 24s.t: zo.os.f.
Painted or "'3D letter .. sign
2.4sf. 12.5 s.f. Future Tenant (A3) 18.s.l
Painted or "3D letter " sign 12.5 s.f.
FUTURE tenant (D) J 2 �f.
3D individual letter sign FUTURE TENANT (C) I 2st-
3D individual letter sign Future Tenant (C) 12 s.f.
3D individual letter sign
FUTURE tenant (B)
3D individual letter sign
*an . .1.m1i lla.ry
NOTE: This summary does not include the following signage: Directional signs, Handicapped, Security, or Traffic Signs.
TOTAL FRONTAGE
sq. ft. (X)l1!2 sq.ft
88 ft. 4J.5sf 132.0 s.f.
96 ft. 58.ls.f.144.0 s.f.
33 ft. 27.9sf. 49.5 s.f.
64.0sf. 62 ft. 93.0 s.f.
I 3..8sf. 19 ft. 28.5 s.f.
90 ft. 7/.f.s.!. 13 5.0 s.f.
�2 5:f 55 ft. 82.5 sJ.
6 7s.f 68 ft. 102.0 s.f.
J2 j.f. 16 ft. 24.0 s.f.
12 sf. 18 ft 27.0 s.f.
J2s.f 19 ft. 28.5 s.f.
53 ft. 79.5 s.f.
BUSINESS NAME SIGN l
sq. ft.
FUTURE (B) J8s.£
3D individual letter sign
Future Tenant (up stairs "C") 12.s.f,
Hanging wood sign
Future Tenant (up stairs "C") I 2..s.f. Hanging wood sign
Future Tenant (up stairs "C") /2s.f.
Hanging wood sign
Future Tenant (up stairs "D") s�..r-.
Painted or "3D letter " sign
Future Tenant (up stairs "D") 8s.f.
Painted or "3D letter" sign
Future Tenant (up stairs '"D") 8 s.f:
Painted or "3D letter" sign
SIGN 2 SIGN 3
sq. ft. sq. ft.
/2.sf
I Zs.f.
I Zif.
INT€i21CK
6s.f 8 5:f.
JNTal()/<
6sJ. 8 r,,f.
!NT€/llo(1.
6s.f.8s.f
TOTAL
sq. ft.
losf.
24sf
24af. I 24sf. I i i
2.Zsf
225.f.
22s.f.
TOTAL Business lnde ntificatio n Signs I 62Z.3 si . .ft. I
TOTAL Add ress Markers (19 BUSINESSES@ 1 sf. EACH) •. , ..•.. 19.0 s.f.
TOTAL Window Ribbon Signs (19 BUSINES.SES @ 1.17 sf. EACH) .. 22.2 s.f.
Entrance MONUMENT SIGN
ART MONUMENT & Pedestal
8' X 8' ............... 64.0 s.f.
(SCULPTURE S'X 5'X 7') , ... 17 5 cu.ft.
(PEDISTAL - 3 SIDES 5'x 4') , . 50 cu.ft
FRONTAGE
(X) I1l2 sq.ft.
24 ft.36.0 s.f.
19 ft 28.5 s.f.
18 ft. 27.0 s.f.
19 ft. 28.5 s.f.
16 ft. 24.0 s.f.
16 ft. 24.0 s.f.
16 ft. 24.0 s.f.
TOTAL
1117.5 s.f.
23
I
38 s.f. 38 s.f 76 s.f.
Item 8.a - Page 12
ATTACHMENT 4Item 8.a - Page 13
Item 8.a - Page 14