HomeMy WebLinkAboutCC 2025-05-13_11a Tourism Marketing Services Agreement Extension_PPTOURISM MARKETING SERVICES AGREEMENT EXTENSION
5/13/2025
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Need for Agency
5/13/2025
Support’s AGTBID’s mission to promote Arroyo Grande as a destination
Provision of professional digital marketing, strategy and brand development
Website functionality and maintenance
Contract initiated on November 1, 2024
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Performance Results & Unique Value (6 Months)
2.7M+ digital impressions, 32,559 clicks, 1.19% CTR
Cost per exposed visit down 50% to $33.67
Introduced use of location visitation reporting (LVR)
Tracked 898 exposed visits and 427 unique visitors to Arroyo Grande
5/13/2025
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5/13/2025
Strategic Deliverables
Strategic planning, data analysis and market research
Multi-platform media campaigns (Meta, TikTok, CTV/OTT)
Deployed data-driven creative campaigns
Website audit + performance upgrades
Boosted visibility via content & regional campaigns
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5/13/2025
Recommendation
Adopt a Resolution authorizing the City Manager to extend the agreement between the City and Commune Communication in the amount of $250,000 for Arroyo Grande Tourism Business Improvement
District Marketing Services for one year;
Find this action exempt from CEQA.
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