HomeMy WebLinkAboutCC 2025-08-12_10.a. TBID Amending Authorized Uses of Funds_PP PresentationAmend AGTBID Authorized Uses & Municipal Code
8/12/2025
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Background
Current spend of AGTBID funds: marketing, advertising, admin
Oct 15, 2024: AGTBID Advisory Board expenditure discussion
Dec 17, 2024: Advisory Board recommended amendments
Best practices in Pismo Beach, San Luis Obispo, Paso Robles
Resolution of Intention adopted July 22, 2025
8/12/2025
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8/12/2025
Improvements: acquisition, construction, installation, maintenance (5+ years life)
Parking, benches, trash receptacles, lighting, public art, parks, fountains
Promotion of public events benefiting AGTBID businesses
Furnishing music in public places
Promotion of tourism
Activities benefiting AGTBID businesses
Proposed Expanded Uses
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Benefits of Expanded Uses
8/12/2025
Invest in physical environment to attract and retain visitors
Enhance accessibility and visitor experience
Complement marketing efforts with physical improvements
Increase likelihood of repeat visits due to attractive amenities
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Regional Success
8/12/2025
Paso Robles: +25% TOT after public art, wayfinding, infrastructure (Sensorio)
San Luis Obispo: Downtown vibrancy, exceeded pre-pandemic TOT with beautification & sustainability
Pismo Beach: ADA-accessible infrastructure, murals, eco-tourism, increased visitor stays
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Recommendation
8/12/2025
1) Conduct a public hearing to receive public comment and any protests regarding the City Council’s intention to amend authorized improvements and activities funded by assessments imposed
through the Arroyo Grande Tourism Business Improvement District (AGTBID);
2) Determine whether a majority protest has been received; if no majority protest has been received:
a. Adopt a Resolution to make modifications to the authorized uses funded by assessments imposed through the AGTBID, and directing the introduction of an ordinance amending Chapter
3.46 of the Arroyo Grande Municipal Code.
b. Introduce an Ordinance for first reading to amend Chapter 3.46 of the Municipal Code authorizing amendments to authorized uses of AGTBID funds; and
3) Find that the recommended actions to support the Arroyo Grande Tourism Business Improvement District are not subject to the California Environmental Quality Act (“CEQA”)
Appeal of PC denial of a Parcel Map to create four parcels, one remainder
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