CC 2014-02-11_09.a. CUP Farmers MarketMEMORANDUM
TO: CITY COUNCIL
FROM: TERESA McCLISH, COMMUNITY DEVELOPMENT DIRECTOR
BY: ~:-\\'·KELLY HEFFERNON, ASSOCIATE PLANNER
SUBJECT: CONTINUED CONSIDERATION OF CONDITIONAL USE PERMIT CASE
NO. 13-003; FARMERS' MARKET IN THE VILLAGE; LOCATION -
OLOHAN ALLEY; APPLICANT -ARROYO GRANDE VILLAGE
IMPROVEMENT ASSOCIATION; REPRESENTATIVE -BOB LUND ·
DATE: JANUARY 28, 2014
RECOMMENDATION:
The Planning Commission recommends the City Council adopt a Resolution approving
Conditional Use Permit No. 13-003. Staff recommends additional conditions be added
requiring business licenses by all vendors and non-farmer booths be local vendors.
Staff additionally recommends that farmers' booths not be subject to a "buy local"
condition of approval.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
The cost of adding removable traffic control devices is approximately $3,000. It is
proposed the cost be shared equally between the City, Arroyo Grande Village
Improvement Association (VIA) and Harvest Festival Association. The City does not
charge fees to use City property to operate the Farmers' Market.
BACKGROUND:
This project was continued to a date uncertain from the November 12, 2013 City
Council meeting to allow time for Council to adequately review supplemental information
received subsequent to distribution of the agenda packet.
The Farmers' Market located in the parking area of Olohan Alley between Short Street
and South Mason Street has been in operation since the 1980's (see Exhibit 81 of the
attached Resolution for site map). However, City records indicate that the use never
obtained an entitlement. The purpose of this Conditional Use Permit application is to
formally consider, conditionally approve and entitle the existing Farmers' Market in the -
·Village.
Project Description .
The site area of the Farmers' Market includes the Olohan Alley parking lot from Short
Street to South Mason Street and encompasses Centennial Square Park and the ·
Gazebo: Hours of operation are on Saturdays from 12:00 PM to 2:30 ~M. with the area
Item 9.a. - Page 1
CITY COUNCIL
CONDITIONAL USE PERMIT 13-003
JANUARY 28, 2014
PAGE2
blocked from through vehicular traffic and parking from 8:00 AM to 3:00 PM. The market
includes farmers/vendors from two separate organizations: the San Luis Obispo. County
Farmers' Market Association and the VIA. The farmers are assigned spaces measuring
about 12' x 25' for a total of 32 spaces (see Exhibit 82 of the attached Resolution for
space assignment map). The arrangement allows for two rows of vendors with their
vehicles and a shopping aisle that varies in width from 1 O' to 20'. The VIA designated
area located at the west end of the parking area next to Short Street has seven (7) stalls
for prepared food vendors. The market operates rain or shine.
ANALYSIS OF ISSUES:
The market has been operating at its current location for approximately three decades.
It has been very successful and has become a part of the fabric of the Village. It is well
attended on a weekly basis, draws a large number of both local residents and tourists to
the Village, creates an active and vibrant environment on Saturdays in the Village,
supports local agricultural Generai Plan policies, and supports local VIA efforts.
Since it is coordinated by the VIA, it has b_een made possible with no investment of
,money or staff time by the City. During the past several years, the City has received
complaints from only one individual. As a result, staff has recommended the application
for a CUP be approved with minimal changes in order to promote continued success of
this ongoing activity. However, each of the issues raised has been studied and minor
modifications have been recommended where appropriate.
Staff Advisory Committee (SAC)
The SAC considered this project on July 24, 2013 and discussed the following issues
(see Attachment 1 for meeting minutes):
• · Adequate traffic control (possibility of using barricades such as removable
bollards instead of safety cones to prevent vehicular access)
• · Trash clean-up
• Adequate drive isle width for emergency vehicles
• Maintain through vehicular traffic on Short Street
• Revocation of permit at the City's discretion
• Adherence to County health standards
The Conditions included in the attached Resolution address these issues. A condition
has beeri added to require replacement of barricades with removable bollards in order
to improve public safety. Th~re may be some minor modifications to the placement of
vendor stalls based on the condition to maintain a twelve foot (12') wide emergency
access.
Planning Commission
The Planning Commission considered this project on October 15, 2013 and
recommended approval to the City Council with no changes to the Conditions.
Item 9.a. - Page 2
CITY COUNCIL
CONDITIONAL USE PERMIT 13-003
JANUARY 28, 2014
PAGE3
Fees
Questions were raised at the November 12, 2013 meeting whether a fee should be
charged by the City for the Farmers' Market to utilize City property, which a
correspondence received by the City indicated is common practice. However,
Attachment 2 is a list of farmers' markets held within San Luis Obispo County provided
by the San Luis Obispo Farmers' Market Association. Most of the markets are not
charged a fee. This is because most r,narkets are normally invited or formed in an effort
to create an attraction to the area and service to the community. Of those that do
charge a fee, only three involve a fee charged ~y a government agency for use of public
property.
The limited non-farmer booths pay a fee to the VIA, which generates revenues to
support their activities and improvements to the Village. Staff does not believe a fee for
use of City property is warranted because the market provides a valuable service to the
community at no cost to the City. The VIA coordinates the market and no City
involvement is required. It should be noted that fees charged for the Thursday evening
San Luis Obispo Farmers' Market are paid to the SLO Downtown Association and not to
the City. Therefore, it is handled in a similar fashion to Arroyo Grande except that the
City of San Luis Obispo actually provides some staffing assistance to the event at no
cost.
Business Licenses
The correspondence received also indicated that vendors should be required to obtain a
business license. The City has not traditionally required a business license for
individual booth vendors at special events due to the logistical difficulties of enforcement
and the limited nature of the business activity. In addition, the San Luis Obispo
Farmers' Market Association has had an umbrella business license since 1980.
After review, since most of the same vendors participate on a regular basis, staff does
agree that it would be feasible and appropriate for each of the vendors to be required to
maintain a City business license. As a result, this requirement has been added as a
condition of approval ("Conditions").
Buy Local
The original recommended Conditions included a requirement that the Farmers' Market
shall be consistent with San Luis Obispo County's "Buy Local Policy" whereby
preference shall be given to vendors that provide locally farmed produce. The benefits
of giving preference to local farmers include: the provision of fresh produce (located
closer to the source); support the sustainability of local agriculture; and a reduction in
transportation emissions. ,
However, after further discussion with the San Luis Obispo County Farmers' Market
Association, staff has recommended elimination of this requirement. They have
indicated that limiting produce to local growers would limit the variety of the produce
Item 9.a. - Page 3
CITY COUNCIL
CONDITIONAL USE PERMIT 13-003
JANUARY 28, 2014
PAGE4
offered (see Attachment 3). It would also create difficulties for their operation because
they use the same vendors for their different markets. As a result, staff believes it
would negatively impact the successful -operation of the market. It is important to note
that well over 75% of the participating certified farmers' market vendors come from San
Luis Obispo and Santa Barbara counties (see Attachment 4). Therefore, the need for
such a policy does not appear to be an issue at this time.
Staff is recommending inclusion of a condition that non-farmer booths be limited to local
vendors, which is defined as those based in San Luis Obispo or Santa Barbara
counties. The VIA has confirmed that this condition is consistent with their current
practice and will not impact their program. There also has been a suggestion to limit
non-farmer booths to locally produced items, which has not been included in the
recommended Conditions. The VIA has indicated that there are two long-time
participants that sell items that are not locally produced. As a result, if the Council adds
such a condition, the VIA has requested that those two booths be allowed to be
"grandfathered" in.
Location
At the November 12, 2013 meeting, City Council asked staff to include location of the
Farmers' Market in the issues addressed. This was the result of comments received
from adjacent businesses regarding impacts on parking. However, this does not appear
to be the overall consensus of nearby Village businesses.
A number of alternative locations were evaluated in a comprehensive analysis, which
was presented and reviewed by the Council at the September 28, 2010 meeting. The
primary reason for reviewing the location at that time was concerns resulting from the
impacts of new development and restricted one-way access on Short Street. A copy of
that staff report is provided in Attachment 5. Options considered included the following:
• Current location
• Western portion of Olohan Alley parking lot
• Heritage Square Park
• Le Point Street parking lot
• Car Corral; and
• Bridge Street
The leading options considered were Heritage Square Park and Le Point Street parking
lot. Heritage Square Park was not deemed viable due to access issues, conflicts with
other activities, and loading and unloading issues. The Le Point Street parking lot was
not deemed desirable because it is terraced, not readily visible, and would be an inferior
location because it does not provide the ambiance of the area along the creek. It is
important to note that the current market is an effective attraction for weekend tourists,
which staff believes would be decreased substantially if it was moved to the Le Point
Item 9.a. - Page 4
CITY COUNCIL
CONDITIONAL USE PERMIT 13-003
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PAGES
Street location. Based on the review at the September 28, 2010 meeting, the City ·
Council determined that the current site continued fo be the preferable location.
ALTERNATIVES:
The following alternatives are provided for the Council's consideration:
• Adopt the attached Resolution approving the Conditional Use Permit as
presented;
• Modify and adopt the Resolution approving the Conditional Use Permit;
• Include a "buy local" provisior:i for produce.
• Include a condition restricting non-farmer booths to locally produced items and
grandfather existing booths.
• Include a condition restricting non-farmer booths to locally produced items, but
do not grandfather existing booths.
• Consider charging a fee to hold the Farmers' Market.
• Reconsider alternative locations for the Farmers' Market.
• Do not adopt the Resolution and direct staff to return with appropriate findings for
denial; or
• Provide direction to staff.
ADVANTAGES:
Approving the Conditional Use Permit allows the Arroyo Grande Village Improvement
Association to continue its Farmers' Market operations in the Village on Saturdays with
specific conditions and City controls. There are numerous economic, social and
environmental benefits associated with having a Farmers' Market that include the
following:
• Approval will implement the City's existing General Plan objectives and policies.
Policy 4-1.1 of the Agriculture and Conservation/Open Space Element states that
the City shall "continue support of the Farmers' Market in Arroyo Grande on a
regular basis in one or more appropriate locations."
• Farmers benefit from the sale of produce and name recognition.
• Consumers benefit from having a wide variety of locally grown produce choices,
one-on-one discussions with the growers about the produce and how to prepare
fresh ingredients, and the nutrition and better taste of locally grown fresh
produce. ·
• The City benefits from the added vitality to the Village area, support of local
businesses, increase in tourism, and increases in sales tax revenue.
• The environment benefits from reduced food miles (and thus less vehicle
pollution, noise and fossil fuel use), environmentally sound production practices
(e.g. organic or pesticide free) and less packaging.
Item 9.a. - Page 5
CITY COUNCIL
CONDITIONAL USE PERMIT 13-003
JANUARY 28, 2014
PAGES
DISADVANTAGES:
Operation of the Farmers', Market reduces the availability of parking in the Village by
about 32 spaces on Saturdays from 8:00 AM to 3:00 PM. Although there have been no
formal complaints to the City from Village patrons, this could be an inconvenience for
some people who must find alternative parking further away from their destination and
may impact some Village businesses. There have been some concerns expressed ·
from adjacent businesses. Additionally, some vendors come from the California Valley
region and their participation may not encourage buy local programs.
ENVIRONMENTAL REVIEW:
Staff has reviewed this project in compliance with the California Environmental Quality Act
(CEQA) and the CEQA Guidelines, and has determined that the project is exempt
pursuant to Section 15305 of the CEQA guidelines.
PUBLIC NOTIFICATION AND COMMENT:
A notice of public hearing was mailed to all property and business owners located within
300' of the project site and also published in the Tribune on Friday, November 1, 2013.
Staff received several public comments from Ms. April Oury and Village business
owners regarding the project. Issues noted included lack of payment to the City for
leasing the property, lack of business license fees for individual vendors, location of the
Farmers' Market, out of area vendors, parking constraints, and lack of on-site
management of the VIA area during market hours (see Attachment 6 for public
comment letters and emails). Peter Jankay, San Luis Obispo County Farmers' Market
Association Administrator, provided a letter outlining his concerns regarding the "buy
local" policy (Attachment 3). ·
Attachment
1. Pre-Staff Advisory Committee (Pre-SAC) Meeting Minutes of July 24, 2013
2. List of markets and fees
3. Letter from San Luis Obispo Farmers' Market Association regarding "Buy
Local" requirements
4. List of San Luis Obispo Farmers' Market Association vendors and locations
5. September 28, 2010 City Council staff report
6. Public comment letters and emails
Item 9.a. - Page 6
-RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE APPROVING CONDITIONAL USE
PERMIT NO. 13-003, APPLIED FOR BY THE ARROYO
GRANDE VILLAGE IMPROVEMENT ASSOCIATION,
LOCATED IN THE OLOHAN ALLEY PARKING AREA
BETWEEN SHORT STREET AND SOUTH MASON STREET
WHEREAS, the City Council of the City of Arroyo Grande has considered Conditional Use
PenTiit No. 13-003, applied for by the Arroyo Grande Village Improvement Association, to
fonTially approve a FanTiers' Market located in the Olohan Alley parking area between
Short Street and South Mason Street;
WHEREAS, the City Council held a public hearing on this application on January 28, 2014 -
in accordance with City Code and found that the project is consistent with the General
Plan and the environmental document associated therewith; and
WHEREAS, the City Council has reviewed this project in compliance with the California
Environmental Quality Act (CEQA) and has detenTiined that the project is categorically
exempt pursuant to Section 15304 of the CEQA Guidelines; and
WHEREAS, the City Council finds after due study, deliberation and public hearing, -the
following circumstances exist:
Conditional Use Permit Findings:
1. The proposed use is penTiitted within the Public Facility (PF) and Village Core
Downtown (VCD)[D-2.4) zoning distric~ pursuant to Development Code Sections
16.44.040 and 16.36.030, and complies with all applicable provisions of the
Development Code, the goals and objectives of the Arroyo Grande General Plan,
and the development policies and standards of the City. The Development Code
conditionally allows Farmers' Markets in the PF and VCD zoning districts. The use
also implements the City's Agriculture and Conservation/Open Space Element
Policy 4-1. 1, which states that the City shall "continue support of the Farmers'
Market in Annyo Grande on a regular basis in one or more appropriate locations."
2. The proposed use will not impair the integrity and character of the district in which it
is to be established or located due to the purpose and intent of the Public Facility
and Village Core Downtown zoning districts. -The proposed use will not impair
either the integrity or character of the PF or VCD zoning districts because the use
adds vitality to the Village area, which supports local businesses in the vicinity.
3. The site is suitable for the type and intensity of use or development that is
proposed. The site (parking lot) is approximately 147,000 square feet is suitable for
the once a week farmers market which will utilize approximately 19, 200 square feet.
4. There are adequate provisions for water, sanitation, and public utilities and services
to ensure public health and safety. The -site is fully developed with adequate
provisions for water, sanitation, and public utilities and services to ensure the public
health and safety.
Item 9.a. - Page 7
RESOLUTION NO.
PAGE2
5. The proposed use will not be detrimental to the public health, safety, or welfare, or
materially injurious to properties and improvements in the vicinity. The proposed
use will comply with all applicable Municipal Code standards and therefore will not
be detrimental to the public health, safety or welfare. Nor will the proposed use be
materially injurious to properties and improvements in the vicinity. The Farmers'
Market is operated outside in an improved parking area and will not impact existing
structures.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo Grande
hereby approves Conditional Use Permit No. 13-003, with the above findings and subject
to the conditions as set forth in Exhibit "A", attached hereto and incorporated herein by this
reference. ·
On motion of Council Member
the following roll call vote, to wit:
AYES:
NOES:
ABSENT:
, seconded by Council Member , and on
the foregoing Resolution was passed and adopted this 28th day of January, 2014.
Item 9.a. - Page 8
RESOLUTION NO.
PAGE3
TONY FERRARA, MAYOR
ATTEST:
KELLY WETMORE, CITY CLERK
APPROVED AS TO CONTENT:
STEVEN ADAMS, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
Item 9.a. - Page 9
RESOLUTION NO.
PAGE4
EXHIBIT A
CONDITIONS OF APPROVAL
CONDITIONAL USE PERMIT NO. 13-003
. ARROYO GRANDE VILLAGE IMPROVEMENT ASSOCIATION
OLOHAN ALLEY PARKING AREA
COMMUNITY DEVELOPMENT DEPARTMENT
GENERAL CONDITIONS
This approval authorizes a Farmers' Market to be held in the parking area in Olohan Alley
between Short Street and South Mason Street as shown on Exhibits "81 -82," attached.
hereto and incorporated herein by this reference, on Saturdays between the hours of
12:00 PM and 2:30 PM, with the area closed to through vehicular traffic from 8:00 AM to
3:00 PM.
1. The applicant shall ascertain and comply with all Federal, State, County and City
requirements as are applicable to this project.
2. The applicant shall comply with all conditions of approval for Conditional Use
Permit No. 13-003.
3. Development shall occur in substantial conformance with the staff report presented
to the City Council at the meeting of January 28, 2014.
4. To the full extent permitted by law, the applicant shall indemnify, defend and hold
harmless the City, its agents, officers, and employees from and against any liability
(including liability for claims, suits, actions, arbitration proceedings, administrative
proceedings, regulatory proceedings, losses, expenses or costs of any kind,
whether actual, alleged or threatened, including attorney's fees and costs, court
costs, interest, defense costs, and expert witness fees), where the same arise out
of, are a consequence of, or are in any way attributable to, in whole or in part, this
Conditional Use Permit except liability arising out of the proven sole negligence of
the City.
SPECIAL CONDITIONS
5. This permit can be revoked at any time at the City's discretion.
6. The San Luis County Farmers' Market Association shall operate the certified
farmers' market section. Any change in the operator of this section shall require
prior City approval.
7. The AGVIA and the San Luis Obispo County Farmers' Market Association shall
each provide a $1,000,000.00 commercial general liability insurance policy naming
the City as additional insured.
8. Individual vendors at the Farmers' Market shall obtain a business license from the
City.
Item 9.a. - Page 10
RESOLUTION NO.
PAGES
9. Non-farmer vendors shall be restricted to those from San Luis Obispo and Santa,
Barbara Counties. ·
BUILDING DIVISION
10. The applicant shall comply with all County Health Department rules and obtain all
proper permits.
11. Vendors preparing and/or cooking food for sale during the Farmers' Market will be
subject to periodic inspections.
12. New vendors selling prepared and/or cooked food shall notify the City. New
vendors are subject to the conditions of this permit and will need to be informed
about the conditions of approval.
FIVE CITIES FIRE AUTHORITY
· 13. The applicant shall comply with rules related to fire extinguishers for any cooking
facilities.
14. The applicant shall submit a revised site plan showing the isle width between the
two rows of vendors to be a minimum of 12' for adequate emergency vehicle
access.
15. No open flame devices of any type will be allowed inside or under a canopy unless
that canopy is labeled "flame resistant" and bears the seal of the California State
Fire Marshal's office.
PUBLIC WORKS DEPARTMENT
16. The applicant shall work with the City to provide adequate traffic control, such as
removable bollards, at the two access points (Short Street and South Mason
Street).
17. Trash within the project area shall be picked up and properly disposed of after each
event. Farmers Market management will be responsible to provide trash
receptacles for vendors. The trash receptacles are to be removed at the end of
each Farmers Market event and the trash is to be disposed of into an authorized
dumpster. Produce and other solid waste from vendors are not permitted to be
disposed of in the public trash cans.
18. Short Street shall remain open to vehicular traffic during the Farmers' Market hours
of operation.
-19. Farmers Market management will be responsible to ensure that liquid waste is
properly disposed of or hauled off the site and is not poured into the landscape
planter areas, drainage swales, parking lots or into storm drains.
Item 9.a. - Page 11
EXHIBIT B-1
Item 9.a. - Page 12
· The spaces are the same, however, some farmers have been assigned different locations.
Also, the. there are seasonal changes in the number of farmers.
EXHIBIT B -2
Mason Street
sidewalk sidewalk I
..
--·~-.·
1 blocks driveway. visible from Short Street Galve Dennis could put planrs on
2 la!1gston
lawn and wrap around along
the· drivc>nay
toward Ozie
3 Rydel ~ 20' ' ,~ . --!) C'
1
I 4 Cortez ~ Dobler 32
5 Koch Smith 31
6 Martin Chavez 30
..
~ <l 1 Q' t> Graef 29 c
Cl)
Cl) I'll
7 .... ....
('.) I'll Boyd 28 a.
·5 Regier / Nauta 27
9 Velasquez Overley 26
10 Antonio Ng 25 -
i 11 Heal 12' . Sparks 24
I 12 Bell Lefort 23
13 Schletewitz Varian 22
14 Rigoni Maddux 21
15 Botrell Krause 20
I
I 16 Mina Remick 19
I
I 17 Domingo Bautista 18
I
I '1i!.: ~
J
~$/,
I ~I: Most of the farmers' o,o~t; Ov. .
I . El/J}. . spaces are 25' x 12' -.l0'('1 ' &IJt I I e~'-
\
"'~ ~~ l?o;
. Ors ~~ . e'~ ..
..:i*--a.<tJ
s H 0 R T s T R E ,.... T c:
Item 9.a. -Page 1 O Item 9.a. - Page 13
(
PRE-SAC MEETING
JULY 24, 2013
ATIACHMENT1
\
ileen stated that there is only one way in and the driveway is
s standard. Aileen has learned that the property owners have slurry
seal the parking area and are striping for parking spots.
Geoff En lish stated that a requirement for egress/ingress on the property
should be ade with a properly striped parking area. Signage should also
be added to ep the driveway clear.
Michael Hubert s "d access for fire trucks is necessary.
B. Plot Plan Review 13-8· JJ's Buildin Market Site
Matt Downing said th this is a proposal to convert one half of the
building to a restaurant. his proposal removes the windows and push~s
back the entrance for a pat to dine on. It also includes fencing which
encroaches into the sidewalk a a.
Matt said that because of the encr chment he has requested a bulb-out.
The owner is not interested in doing
Steve Adams said that consistency is imp ant in working with businesses
who wish to have a dining area that encro ches onto City property. He
said that in the past when the fenced ar encroaches on the City
property, the City has worked out either a le e for the City property
encroached upon or done a right of way excha ge. In order for the
business to serve alcohol, the property must be und its control.
Geoff English stated that his concern for the constr ction would be
drainage. He also said that a bulb-out at that corner wo cause traffic
stacking in the eastbound lane.
Mike Hubert said that as long as Fire has access he is fine with th
C. Conditional Use Permit CUP 13-003: Farmer's Market in the Village
Kelly Heffernan said that she needed more information on this application.
Steve Adams said that this application is just a formality as there is no
permit on file for the Farmer's Market. He said that fees are waived in
this case.
2
Item 9.a. - Page 14
PRE-SAC MEETING .
JULY 24, 2013
Geoff English suggested coming up with a simple set of conditions:
1) Barricade for the driveways
2) Booths a certain distance apart to accommodate fire trucks.
3) Clean up the area after the market is over.
Geoff suggested that the City purchase water barricades for use in these
types of events. Another barricade idea would be to install an iron gate
that could be closed and locked.
Kevin McBride suggested a chain barricade attached to poles in
combination with the current barricades that are used.
Geoff English said that removable bollards could be installed in the
driveway each week. He said these are a more expensive alternative, but
they would stop a car. He said he would measure the area and cost it
out. He suggested a partnership with special events to help pay for them.
Kelly Heffernon said she needs a site plan that shows the distance of the
booths, where the barricades go, booth placement and a drive lane for fire
trucks.
Review 13-007: Radio Broadcast Station: 240 Vernon Street:
lie View Adventist Church.
Nygaard said this is an unmanned local radio broadcast in
existenc for many years. She only noticed it when they erected an 80
foot tower.
The conditions Ailee outlined were:
1) 50 foot tower (maxi
2) Located on church facili
Mike Hubert -Fire -Has no issue.
Geoff English -Has no issue. they need to provide an
engineering report with structural calculati to ensure structural
soundness.
Kevin McBride -Police -Has no issue.
3
Item 9.a. - Page 15
Operator City Market Location
North County FMA Baywood Santa Maria Street
North County FMA Paso Robles in the Park
North County FMA Atascadero Albertson's Market lot
North County FMA Templeton adjacent to Park
Grange San Luis Obispo Grange lot
Pismo Beach Chamber of Pismo Beach South Promenade
Commerece
Avila Beach Fish &
Farmers' Market Avila Beach Avila Promenade
Association
Mike&Carol BroadHurst Cambria Main Street
Cayucos Chamber of Cayucos Veterans Hall lot
Commerece
Judy Suchke Paso Robles City Park
Morro Bay Chamber of Morro Bay Main Street
Commerece
Nipomo Certified Farmers' Ni po mo Trilogy Parkway
Market
Coastal Farmers' Market Grover Beach Ramona Avenue
Moez Bensalem San Luis Obispo Kennedy Fitness Club lot
SLO County FMA Arroyo Grande 1511 Grand Ave lot
SLO County FMA Arroyo Grande City Hall lot
SLO County FMA Morro Bay Spencer's Fresh MKTs lot
SLO County FMA San Luis Obispo World Market lot
SLO County FMA San Luis Obispo Higuera Street
Space Fees Paid by
Farmers' Market Operators
Contact
Sandra Dimond 748-1109
Sandra Dimond 748-1109
Sandra Dimond 748-1109
Sandra Dimond 748-1109
Mary White 543-0639
Violet Cavenaugh 773-4382
Julie Andrews-Scott 602-8266
Mike&Carol BroadHurst 924-
1260
Lois Balestra 995-1664
Judy Suchke 237-0345
Craig Schmidt 441 9533
Glenn Johnson 929-3081
Julie Andrews-Scott 602-8266
Moez Bensalem 310-435-9006
Peter Jankay 544-9570
Peter Jankay 544-9570
Peter Jankay 544-9570
Peter Jankay 544-9570
Peter Jankay 544-9570
Host
SLO County Public Works
Paso Robles City
Albertson's Market
SLO County Public Works
Grange
City of Pismo Beach
SLO County Parks & Recreation
Cambria Services District
SLO County Parks & Recreation
Paso Robles City
City of Morro Bay
Trilogy
Grover Beach Parks & Recreation
Kennedy Fitness Club
Arroyo Town Center
Arroyo Grande City
Spencer's Fresh Markets
SLO Promenade
SLO Downtown Association
Host
Space Fees Time
$0 M 2-4:30
$0 Tu 2-6
$0 w 2-6
$0 Sa 9-12:30
$0 Tu 3-6
$0 w 2-6
$400/market F 4-8 (April-Sept)
'
$79.50/market* * F 2:30-5
$60.60/market* F 10-12:30 Summers
$0 Sa 9-1:00
$0 Sa 2-6
$0 Su 11:30-2:30
$0 Su 3-6
***37.5/market Su 10-2
$0 w 8:30-11
$0 Sa 12-2:30
$0 Th 2:30-5
$0 Sa 8:-10:45
$0.75/lireal foot Th 6-9 pm
oer market
*$909/15 weeks
**$1033.5/quarter
***$150 per month
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Item 9.a. - Page 16
ATTACHMENT 3
San Luis Obispo County Farmers' Market Association's
Concerns About the City of Arroyo Grande Buy Local Policy
Prepared by Peter Jankay
San Luis Obispo County Farmers' Market Association Administrator
November 26, 2013
The Buy Local policy, while great in concept, makes comparisons that are incorrect and
misleading. As proposed for the Saturday afternoon market, implementation of the Arroyo
. Grande policy would have a significant negative impact on the farrners' market.
Analyses of four main components of the Arroyo Grande Buy Local Policy,
1. Preference Given to Local Farmers, and its Impact
2. Carbon Footprint
3. Sustainability of Local Agriculture
4. Economic Impact on the Local Community,
are presented below.
1. Preference Given to Local Farmers, and its Impact
The AG Buy Local Policy, Item I .a-page 7, Exhibit A, Special Conditions, states
" ... preference shall be given to vendors that provide locally farmed produce."
"Preference" is taken by the San Luis Obispo County Fa.nllers' Market Association (FMA)
to mean that a non-local farmer participating at jhe market would have to give up his/her
booth space to a local farmer asking for booth space.
If booth space is available "preference" could result in either adding a local farmer with a
product already well represented, or replacing a non-local farmer with the same product.
The SLO FMA had its origins in 1978, and currently operates five farmers' markets iri SLO
County .. The SLO FMA has extensive experience in how to strengthen its farmers' markets,
what it takes to maintain market strength, and being able to recognize and mitigate problems
·that could weaken a market.
A sure way to strengthen farmers' markets is to generate great consumer appeal. This
involves providing the consumer with consistent quality and quantity of a broad spectrUm in
season vegetables and fruits at reasonable prices. The vegetables and fruits ~ust be fresh,
tree ripened, and taste great. Consumers also enjoy discovering products not found in
Page 1of4
Item 9.a. - Page 17
stores. Significantly, consumer appeal also includes the buzz of social interactions with
friends ai:id farmers in a positive, friendly, health-minded atmosphere.
Most of our farmers have been with us for decades. Farmers' are proud of their products
and love to tell consumers what the item is, how and where it was grown, what it tastes like,
and how to prepare it. Customers get to know and enjoy talking with farmers, and farmers
enjoy interacting with their customers.
Several farmers from the San Joaquin valley have participated at the Saturday farmers'
market year round for decades. They bring quality tree ripened oranges, and a variety of
other citrus from November through May, peaches, plums, and nectarines throughout the
_summer months, and grapes, persimmons and pomegranates in the fall. Some of the valley
farmers are only seasonal and specialize in one crop, e.g. peaches during the summer. A
, farmer from Lompoc brings asparagus year round; and, a farmer from Fresno brings a large .
variety of popular Asian vegetables and seasonal leaf crops for salads and stir fry and Asian
vegetables.
Our 'non-local" farmers are very important to the great interest and customer appeal of the·
Saturday farmers' market.
Local farmers simply cannot match customer appeal generated by our non-local farmers.
There are local citrus and stone fruit farmers that have peaches and navel oranges.
However, they do not have ripe oranges during the winter months, do not ·have the range of
citrus and stone fruit varieties, and their production is not enough to meet consumer
·demand. There are no "local" farmers with consistent quantities of quality asparagus year
round to meet consumer demand, and no local farmer grows the abundance and varieties of
leafy mixes for salads and stir fry.
Sure ways to weaken a market include an overabundance of the same product, offer limited
product diversity, inconsistent farmer participation, lowerproduct quality, quantity, and
availability. The loss of our "non-local" farmers would seriously weaken the market.
An example of a sure negative would be to eliminate a "non-local" farmer, say John (who
has been with. the market for 30 years) just because a.local farmer with the saine product,
say strawberries, wants to sell his/her strawberries at this market. Customers who really like
John would want to know why John isn't at the market anymore. Customers would
complain that the new guy doesn't have the kinds of vegetables John brought. Other non-
local farmers would begin thinking that they may be the next to be eliminated for a season
or more, and would begin looking for more stable markets.
Page 2 of 4
Item 9.a. - Page 18
The AG Saturday farmers' market attracts tourists, local residents, and residents from
surrounding areas. This market contributes to the Arroyo Grande economy.
Giving local farmers preference would weaken the market, and thereby lessen the farmers'
market economic contributions to the city.
The FMA requests that the Buy Local AG Buy Local Policy, Item I.a-page 7, Exhibit A,
Special Conditions be deleted
Note: Item 9.a-page 7 Exhibit A, Special Conditions makes reference to the SLO County's
"Buy Local Policy." Available documents show that the SLO County Board of Supervisors'
Buy Local Policy speaks to the County's purchase of produce for the SLO County Jail and
Juvenile Services Center. The SLO County Buy Local policy does not extend to the
operation of certified farmers' markets.
2. Carbon Foot Print
Studies have compared the carbon footprint generated from transporting food sold at grocery
stores to the carbon footprint generated by "local" farmers.
Grocery Stores
Food sold at local grocery stores can have many origins, for example, from Chile, Florida,
and California This involves long distance transport (trucks, planes, ships), non-reused
packaging materials, and refrigeration, all of which result in carbon dioxide emissions. Even
food grown in California can have long distance transport. For example, lettuce grown in
Salinas is shipped to distribution facilities in Los Angeles, and then shipped to Sacrani.ento.
Average distance estimates of food to grocery stores are 1,500 miles.
Direct Marketing
Direct marketing is the sale of products from the farmer directly to the consumer. Most
direct marketing in California occurs at Certified Farmers' Markets. Products are trucked
from the farm directly to consumers at the farmers' markets. Refrigeration is not required,
packaging (boxes/crates) are reu8ed, and distances are considerably shorter (e.g., Fresno
direct to AG is150 miles, and Santa Maria direct to AG is 16 miles).
Misleading Buy Local Statements
It is common for Buy Local advocates to define "local" as ''within a county's boundaries."
Furthermore, Buy Local advocates state that to buy local is to reduce the carbon footprint.
Page 3 of 4
Item 9.a. - Page 19
The Buy Local implication is that any product produced outside the county has the same
carbon footprint as a grocery, store. This· is false and misleading.
Buy Local advocates do not acknowledge that direct marketing of products from other
counties has a carbon footprint not much different from the "local" county.
Whether the source is local from or from other counties farmers' markets (a form of direct
marketing) produces a much smaller carbon footprint than grocery stores. An additional bonus is
that farmers' market consumers have access to varieties not found in stores, consistent quality,
quantity, ripeness, taste, and freshness at reasonable prices.
Added note: providing "local" farmers preference for spots at a farmers' market over farmers
from neighboring counties could increase the distance from a farm to farmers' market -for
example, a SLO County farmer in Creston ( 45 miles from AG) given preference over a Santa
Barbara County farmer in Santa Maria (16 miles from AG).
3. Ensuring food security
It has been stated that giving "local" farmers spaces at a farmers' market would help keep local
farms in production, and that this, in tum, would help insure food supply to local residents.
It is doubtful that sales at the Arroyo Grande Saturday farmers' market would make or break the
ability of a farmer to remain in the farming business. FMA's farmers, including local farmers,
participate in large farmers' markets outside of San Luis Obispo County like San Jose, Santa
Monica, and Hollywood. Many local farmers, especially the larger farming operations, sell their
products via brokers for distribution, and are not interested in selling at the farmers' markets. A
more effective way to preserve local farmland is by zoning.
4. Economic Impact on the Local Community
It has been stated that Buy Local supports the local economy by keeping money circulating
within its community. The non-local (out of SLO county) farmers contribute significantly to the
customer appeal the AG Saturday farmers' market has. This appeal attracts many tourists, and
nearby residents (outside of AG City limits) who spend money at village shops and restaurants as
well as at the farmers market. If the FMA were to lose the non-local farmers, the AG Saturday
farmers' market would surely lose the great appeal it has. There would be fewer tourists and
nearby residents spending money at the village. The Buy Local program whereby locals are
given preference would very likely have a negative economic impact on Arroyo Grande~
Paae 4 of4 c
Item 9.a. - Page 20
.December 13, 2013
Teresa McClish, Community Development Director
Kelly Heffemon, Associate Planner
Steve Adams, City Manager,
I have been asked to provide data that would help the City of Arroyo Grande determine the
·amount of weekly fees, if any, the City might charge the San Luis Obispo County Farmers'
Market Association (FMA) to hold the Saturday afternoon farmers' marketon City property.
The first spreadsheet compares space fees assessed by different hosts. Please note that most
hosts do not charge. This is in part due to the draw the farmers' markets have and their positive
economic impacts on local businesses.
The second spreadsheet describes the FMA income and expenses data specific to the Arroyo
Grande Saturday market. Please note that the FMA' s income at the Arroyo Grande Saturday
market is not much more than its expenses.
The FMA's general expenses (Administrator's salary, Business Manager's.salary, Directors &
Officers Insurance, promotions, office expenses, etc.) were not included in the expenses data
provided. However, it would be correct to include this market's share of the general expenses.
l
If this share, one fifth, were added to the data provided then the FMA's Arroyo Grande Saturday ·
expenses would exceed its income. Accordingly, the FMA's requests that the City of Arroyo
Grande not charge the FMA to hold the Arroyo Grande Saturday farmers' market on City
property.
I have also been asked to provide a list of the farmers participating in the AG Saturday farmers'
market, their farm locations, and generally the products they bring. This information is presented
in the third spreadsheet.
A chart showing annual sales performance of the FMA' s five markets over the past 22 years is
included as well.
Peter Jankay
Administrator
San Luis Obispo County Farmers' Market Association
Item 9.a. - Page 21
Farmer
Antonio
Badasci
Bautista
Bell
Boyd
Cal Poly Meats
Chavez
Cortez
Criswell
Dobler
Domingo
Gable
Galve
Graef
Green
Heal
Herzoff
Krause·
Lahargou
Langston
Lefort
Maddux
Martin, Barbara
Martin, Ray
Mina
Nauta
Ng
Overley
Regier
Remick
Rigoni
Rose
Rydell
Schletewitz
Smith, Christen
Smith, Finney
Sparks
Velazquez
Arroyo Grande Saturday
Farmers' Market
2013
Farm Location County
Branch Mill Road San Luis Obispo
Hanford Kings
Huasna Road San Luis Obispo
Huron, CA Fresno
Arroyo Grande San Luis Obispo
Cal Poly San Luis Obispo
Santa Maria Santa Barbara
Santa Maria . Santa Barbara
Nipomo San Luis Obispo
Nipomo San Luis Obispo
Arroyo Grande San Luis Obispo
Avila area San Luis Obispo
Selma Fresno
Santa Ynez Santa Barbara
Lompoc Santa Barbara
Arroyo Grande San Luis Obispo
Nipomo San Luis Obispo
Arroyo Grande San Luis Obispo
Paso Robles San Luis Obispo
Arroyo Grande San Luis Obispo
Creston San Luis Obispo
Phoenix Canyon Road San Luis Obispo
Lemoore Kings
Kingsburg Fresno
Grover Beach San Luis Obispo
Atascadero San Luis Obispo
Paso Robles San Luis Obispo
Nipomo San Luis Obispo
Orosi Tulare
Reedly Fresno
Arroyo Grande San Luis Obispo
Arroyo Grande San Luis Obispo
Paso Robles San Luis Obispo
Sanger Fresno
Exeter Tulare
Avila area San Luis Obispo
Arroyo Grande San Luis Obispo
Santa Maria Santa Barbara
ATTACHMENT 4
Major Products
avocados
pomegranates
berries, veggies
nuts, melons
veggies
meats
berries, veggies
berries, veggies
kiwis
plants
veggies, flowers
apples
asian veggies
house plants
asparagus, artichokes
berries, jams
berries
plants
watermelon
tomatoes, olive oil
carrots
veggies
milk, cheeses
stone fruit, citrus, grapes
flowers, plants, veggies
melons
veggies, sprouts
tomatoes
stone fruit
figs, stone fruit
veggies, flowers
honey
stone fruit, apples
stone fruit, citrus, grapes
citrus
lavender
com, tomatoes
berries, veggies
Item 9.a. - Page 22
Citrus
oranges
mandarin es
grapefruit
short lists describing categories
Veggies
carrots
lettuces
beets
peppers
broccoli
Stone Fruit
peaches
plums
nectarines
Item 9.a. - Page 23
ATTACHMENT 5
MEMORANDUM
TO: CITY COUNCIL
FROM: STEVEN ADAMS, CITY MANAGER~
SUBJECT: CONSIDERATION OF FUTURE LOCATION OF FARMERS'
MARKET
DATE: SEPTEMBER 28, 2010
RECOMMENDATION:
It is recommended the City Council: 1) approve relocation of the Farmers' Market
to the western portion of Olohan Alley adjacent to the creek walk during
construction of the Short Street project; and 2) approve maintaining Farmers'
Market in its current location when construction is complete.
FINANCIAL IMPACT:
There will be no financial impact to the City from this action.
BACKGROUND:
The Farmers' Market is estimated to have been held in the Village for the past 25
years. In August, the City Council directed staff to develop recommendations for
the future location of Farmers' Market.
As a result, staff met with representatives from the Farmers' Market and the
Village Improvement Association to identify alternatives and recommendations.
On September 18th, the Farmers' Market was moved to the Heritage Square Park
on a pilot basis to determine the feasibility of this location as a permanent site.
Farmers were asked to park their trucks on the street adjacent to the park and
set up their booths on the interior of the park. Feedback was then solicited from
sellers, customers, local businesses and the South County Historical Society.
ANALYSIS OF ISSUES:
Construction of the Short Street project is scheduled to begin on October 11th.
Construction will impact a portion of the parking lot, which will prevent Farmers'
Market from operating at its current location during this interim period. In
addition, the Council expressed concerns that the ability to maintain Farmers'
Item 9.a. - Page 24
CITY COUNCIL
CONSIDERATION OF FUTURE FARMERS' MARKET LOCATION
SEPTEMBER 28, 2010
PAGE2
Market in its current location may also be permanently impacted by Short Street
becoming a one-way street. Lastly, the loss of the parking lot between the
Building & Life Safety Division building and the Engineering Services building
may impact the ability of Farmers' Market to locate all their existing booths.
When the test closure of Short Street took place in January 2010, the Farmers'
Market was temporarily relocated to the western portion of the Olohan Alley
parking lot adjacent to the creek walk. At the conclusion of the test, the Farmers'
Market chose to return to the current location.
The Fire Chief has reviewed access issues of the current location as it relates to
emergency vehicles. He has determined it would not be a problem as long as a
minimum of 14 feet is maintained between the booths, which will be a
requirement.
Representatives from the Village Improvement Association and Farmers' Market
Association have mapped out the booth spaces utilizing the plan for the parking
lot moctifications. They. have indicated that the current location will continue to
provide sufficient space when adding the increase in usable space by the gazebo
when Centennial Park is completed. The current location remains the preferred
alternative by both the Farmers' Market Association and Village Improvement
Association after assessing the issues, advantages and disadvantages of all the
options:
The western portion of the Olohan Alley parking lot adjacent to the creek walk is
the only viable area identified for interim use while construction is occurring.
While the City received objections from adjacent businesses to the location
during the prior test period, staff believes it will be more acceptable if businesses
understand it is only proposed for a temporary period. Space should be sufficient
because it would be used primarily during the winter months when the number of
booths is reduced.
ALTERNATIVES:
The following alternative locations were identified for consideration:
1. Current location behind City Hall;
2. Western portion of the Olohan Alley parking lot adjacent to the creek walk;
3. Heritage Square Park;
4. Le Point Street parking lot;
5. Car Corral; and
6. Bridge Street.
Item 9.a. - Page 25
CITY COUNCIL
CONSIDERATION OF FUTURE FARMERS' MARKET LOCATION
SEPTEMBER 28, 2010
PAGE3
ADVANTAGES:
1. The advantages of the current location include the following:
• The location is central and adjacent to business activity to help
increase activity for local businesses and easy to find for tourists.
• The location provides an enjoyable environment for visitors since it is
located in the heart of the Village features, including the creek, gazebo
and swinging bridge.
• Most of the parking is not used on Saturday since it is behind City Hall
when City offices are closed.
• Patrons are familiar with the location since it.has been operating there
for a long period of time.
2. The advantages of the western portion of Olohan Alley parking adjacent to
the creek walk include the following:
• Booths would be maintained near the current site, which offers the
same amenities, but allows vehicle access all the way from Bridge
Street to Mason Street.
• It brings the pedestrian activity closest to the businesses.
3. The advantages of Heritage Square Park include the following:
• It provides more room for "non-certified" vendors, which expands
activity and generates revenues for the Village Improvement
Association;
• By adding the additional vendors, it creates a weekly festival
atmosphere.
• It maintains the ·entire parking lot for parking, which improves
convenience of locating a parking space.
4. The advantages of the Le Point Street parking lot include the following:
• It would provide a larger parking area with the ability to expand the
market.
• It would maintain the closest parking area for business customers, yet
it would maintain the market close to businesses.
5. The primary advantage of the Car Corral is that it would maintain the market
in a central location.
6. The advantage of Bridge Street is that it would maintain the market in the
Village, but relieve pressures on parking in the central business district.
DISADVANTAGES:
1. The disadvantages of the current location include the following:
• Space will be constrained after the Short Street project is completed,
which may reduce the ability of the market to expand and for the. VIA to
include more non-certified vendors. However, with construction of
Centennial Park, there will be additional usable space these vendors
will be able to use.
• It will limit the only egress from Olohan Alley to Bridge Street.
Item 9.a. - Page 26
CITY COUNCIL
CONSIDERATION OF FUTURE FARMERS' MARKET LOCATION
SEPTEMBER 28, 2010
PAGE4
2. The disadvantages of the western portion of Olohan Alley parking adjacent
to the creek walk include the following:
• There is not. sufficient space to accommodate all farmers during the
peak season.
• During the test period, the City received complaints regarding loss of
parking from businesses directly adjacent to the market.
3. The disadvantages of Heritage Square Park include the following:
• The South County Historical Society opposes location of the market in
the Heritage Square Park due to conflicts with weddings at their
facilities;
• Complaints were received from businesses because pedestrian traffic
on East Branch Street was significantly impacted.
• The grass makes access more difficult for elderly and disabled and will
be a significant deterrent to customers when wet.
• Loading and unloading is more difficult for farmers since their vehicles
are not adjacent to their booths, which also prohibits them from tying
down their booths during windy conditions.
• There is not sufficient space around the perimeter of the park without
parking some of the vehicles on the grass, which will negatively impact
the turf over time.
4. The disadvantages of the Le Point Street parking lot include the following:
• It would provide a significantly inferior environment for patrons of the
market since the location is removed from the most pleasant features
of the Village.
• The parking lot will be terraced, which would not work well and will be
opposed by the Farmers' Market.
5. The primary disadvantages of the Car Corral include the following:
• The lot is too small to accommodate all the vendors.
• The slope of the lot does not provide a good working space for the
vendors.
6. The primary disadvantage of Bridge Street is that the Bridge is too narrow to
accommodate the vendors and north of the Bridge would restrict access to
both Olohan Alley and the Klondike's Pizza parking areas. As a result, it
requires the market to be located too far from the heart of the Village.
Therefore, customers drop significantly and it provides little benefit to the
Village businesses.
ENVIRONMENTAL REVIEW:
No environmental review is required for this item.
PUBLIC NOTIFICATION AND COMMENTS:
The agenda was posted in front of City Hall on Thursday, September 23, 2010
and on the City's website on Friday, September 24, 2010. Input was requested
Item 9.a. - Page 27
----~--~~-
CITY COUNCIL
CONSIDERATION OF FUTURE FARMERS' MARKET LOCATION
SEPTEMBER 28, 2010
PAGES
from the Village Improvement Association, Farmers' Market Association, South
County Historical Society, and local businesses. Input has been incorporated
into the analysis and recommendations.
Item 9.a. - Page 28
AITACHMENT6
Kelly Heffernon
From:
Sent:
To:
Teresa McClish
Saturday, January 18, 201411:13AM
Kelly Wetmore; Kelly Heffernen
Subject: Fwd: Public Hearing
Sent from my !Phone
Begin forwarded message:
From: Abqaiqkath(
Date: January 17, 2014 at 8:34:15 PM PST
·To: kreynolds@.arroyogrande.org, tmcclish@arroyogrande.org
Subject: Re: Public Hearing
In a message dated 1/ 17 /2014 9:03:00 A.M. Pacific Standard Time,
kreynolds@arroyogrande.org writes:
<< Attached is a public hearing notice for the January 28, 2014 City Council Meeting.
If you have any questions, please feel free to contact the Community Development
Department at 473-5420.>>
Thank you for your notification. Below are comments from six self-
employed people (including the owner) who are doing business at
Classique Hair Designers in The Village. We would very much
appreciate it if our opinion on the Farmers' Market issue would be
presented to and considered by the City Council at this upcoming
meeting. All of us work evenings, so we are not able to attend the
meeting.
Thank you for your help in this matter. Please see our comments
below:
The undersigned are all self-employed hairdressers (we all have current
business licenses) at Classique Hair Designers in The Village of Arroyo
Grande. We recently received a notification about a City Council
meeting where issues regarding the Saturday Farmers' Market in the
Village would be discussed. Unfortunately, we will not be able to attend
the meeting; so per the notification, we are expressing our concerns to
you via e-mail.
The problem on Saturdays is parking. Actually, the problem nearly
every single day in The Village is parking. Several of us have lost clients
due to the fact that our clients cannot find places to park on
Saturdays. We all enjoy doing business in The Village, but something's
got to give.
1
Item 9.a. - Page 29
Per the notification we received regarding the Saturday Farmers'
Market, an option that sounded good to us would be to move Farmers'
Market. The notification said that the Farmers' Market vendors would
not lose revenue if they moved, and since we (as well as others in The
Village) have lost revenue because there's no parking on Saturday,
moving the market seems reasonable.
We are fully aware that there are business people in The Village who
like having the Farmers' Market there and some may even feel that they
get more business because of it. We can't help but think that those
businesses would do just as well (or maybe even better) on Saturdays if
more people could park in The Village. We know for a fact that our
business(es) would be more successful if there weren't such a problem
with parking due to the Farmers' Market on Saturdays. Unfortunately,
we will never know about some of the other businesses unless the
Farmers' Market is moved and those businesses tally their revenues.
We do hope the City Council realizes that many people stay away from
The Village on Saturdays because of the Farmers' Market and no
parking.
Thank you very much for taking the time to consider (and document)
our concerns. We appreciated the notification very much and we also
appreciate the opportunity to voice our opinion.
Sincerely,
Kathy Montgomery
Self-employed businesswoman at Classique Hair Designers
Karen Williams
Owner and self-employed businesswoman at Classique Hair Designers
Jamie McCullough
Self-employed businesswoman at Classique Hair Designers
Mimi Rodriguez
Self-employed businesswoman at Classique Hair Designers
Danielle Sallia-Schwent
Self-employed businesswoman at Classique Hair Designers
Jerrelyn Trujillo
Self-employed businesswoman at Classique Hair Designers
2
Item 9.a. - Page 30
heal®slo
HEALTHY EATING ACTlV~ Lf\flNG
COALITTON PARTNERS:
Arroyo Grande Community Hospital
Boys and Girls Club -South County
Cal Poly UniversihJ
Art and Design Department
Center for Sustainability
Food Science & Nutrition Department
Kinesiology Department
Landscape Architecture Department
STRIDE
CenCal Health
Central Coast Ag Network.
CihJ of San Luis Obispo
Parks and Recreation Department
Community Action Partnership of
SLO County, Inc.
Dairy Council of California
Diringer Associates
Equilibrium Fitness
First 5 Commission of SLO
French Hospital Medical Center
Juiciful Creative Consulting
Kennedy Club Fitness
Lillian Larsen Elementary School
Living the Run
Lucia Mar Unified School District
Network for a Healthy California -
Gold Coast Region
North County Farmers Market Assoc.
Oceana Community Center
Paso Robles Library & Recreation Services
Rideshare -Safe Routes to School
San Luis Sports Therapy
San Miguel Joint Unified School District
San Miguel Resource Connection
SLO Bict;cle Coalition
SLO Council of Governments
SLO County Board of Supervisors
SLO County Community Foundation
SLO County Health Commission
SLO County Office of Education
SLO County Parks
SLO County Planning and Building
SW County Public Health
SLO Food Bank Coalition
UC Cooperative Extension
YMCA of SLO County
December 18, 2013
Mayor Tony Ferrera
Mayor Pro Tern Joe Costello
Council Member Jim Guthrie
Council Member Tim Brown
Council Member Kristen Barneich
City of Arroyo Grande
300 East Branch
Arroyo Grande, CA 93420
Dear Mayor Ferrera and Council Members:
HEAL-SLO is the SLO County obesity prevention coalition and its mission is
to increase healthy eating and regular physical activity among County residents
through policy, behavioral and environmental changes. In 2012, a sub-
committee of HEAL-SLO worked with County government to pass a Buy
Local policy which specifies that county staff must purchase produce from
local farmers whenever possible. This sub-committee then reached out to each
of the seven local cities who passed proclamations in support of Buy Local.
We thank the City of Arroyo Grande for your support. Your proclamation was
passed on October 9, 2012.
We recently became aware of an agenda item that appeared before the Council
on November 12, 2013, regarding a conditional use permit for the Saturday
Farmer's Market in the Village. We are particularly interested in one of the
special conditions of the permit (#7), which states: "The Farmer's Market shall
be consistent with San Luis Obispo County's 'Buy Local Policy' whereby
preference shall be given to vendors that provide locally farmed produce. All
vendors shall clearly indicate at the front of the booth where the produce is
grown."
We understand that the San Luis Obispo County Farmer's Market Association
has issues with this requirement as eight of their thirty-two vendors come from
outside the county and have long-standing relationships with the market
association. As the Council is well aware, there are many benefits to buying
local, including environmental, health and economic issues. We believe that
the condition suggested by City staff is reasonable. The Buy Local policy
never intended to prohibit the purchase of produce from outside the County.
But we do strongly believe that local .vendors should get a preference. We also
believe that the average citizen who buys from a farmer's market believes that
the produce they are purchasing is grown on local farms. A simple sign on
each booth identifying the source of the produce seems warranted. Please don't
hesitate to contact us if you have any questions.
Sincerely, d.::-JM~~
HEAL-SLO Chair
Item 9.a. - Page 31
", \
Dear Village Neighbors and Business Owners:
Al IACHMENI
You may not be aware, but the Saturday farmers' market never obtained the required
approval from the City to operate at their current location in the Village.
The City was alerted of this giant misstep and is now in the process of correcting it. The
process is called a nconditional Use Permr hearing. This hearing is the means in which any
one for, or against, the project can have their voice heard.
If you would like to bring up concerns you have about the lack of parking in front of your
homes and around your businesses, November 12, 2013 at 6pm is your ONLY opportunity.
There are many "conditions" the city can make the market comply with and ultimately there is
no law stating the market MUST operate at its present location.
Currently the market gets to use the taxpayer-funded land for free. They also get to use the
public park and restroom facility for free as well. Additionally, they do not generate any sales
tax revenue (uncooked foods are exempt from sales tax). They do cause shoppers to avoid
the Village on Saturdays (thus not generating any sales tax revenue from local spend.ing) and
they cause residents to have a hassle trying to come and go from their homes. Lastly, the
market does not require the vendors to obtain City licenses so the City is actually losing money
on this endeavor.
Some suggestions:
Make the market pay a rental fee for use of the city-owned land. The Association running this
market had $3,000,000 (yes, three MILLION dollars) in sales last year. They can afford to pay
a fee.
Make them pay for a custodian to clean the bathrooms and dispose of the trash so the
taxpayers do not foot the cost.
Require that every vendor obtains (and displays) their City license.
Require)h~t *all* vendors have large signage stating their city of origin. Not every vendor in
your 'Ideal' farmers' market is from this area. Items in this market come from Anaheim, Chula
Vista, Porterville, Fresno, Exeter, Kingsburg, Hanford, Sanger, San Francisco and even Oregon
and Washing, torr State.
Explore the option of moving the market so it does not continue to negatively impact parking
for the residents AND the local businesses. Since the city does not charge them, they will not
lose any revenue if the market relocates.
Don't forget: Tuesday, November 12, 2013 at 6:00pm. Ifs your only chance to have a public
say. If you cannot attend the hearing, please contact Teresa McClish -Director of Community
Development (805-473-5400 or tmcclish@arroyogrande.org) directly, to voice your issues
before the hearing date.
Item 9.a. - Page 32
.Rebuttal to Conditional Use Permit No. 13-003, dated 11/11/2013
The Arroyo Grande Planning Commission recommends the City Council adopt a Resolution approving
this Conditional Use Permit. Following are the reasons why I believe this project needs additional ·
analysis long before approval or denial.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
1) The Harvest Festival Association has nothing to do with this ongoing activity and should not
incur any cost at all for its continued operation. The San Luis Obispo County Farmers' Market
Association takes up the lion's share of the market space and their vendors sold $3 MILLION
dollars of produce in 20~2. They should be paying an equitable portion for the $3,000 of ·
traffic control devices. Also, the city is giving a gift of public funds by not charging a fee to
use city-owned resources -the parking lot, the public restrooms, the gazebo and the
surrounding grass areas.
2) The processed food vendors and the non-certified producers in this market are NOT covered
under any 'umbrella business license', as erroneously stated. Other cities require market
vendors to have a current city business license (Pismo and Grover, for example) and subject
the vendors to random documentation spot-checks to confirm they are in compliance. Peter
Jankay told me personally that as an AG vendor in his market I 'should' have a business
license but his association does not require it. Based on the documents provided me
regarding the VIA's section of the ma.rket, they also do not enforce a city business license,
despite our city's requirement.
3) The city has waived the standard Conditional Use Permit fee on this project. It is unclear why
that has occurred as this Association has continually stated in public how much money their
vendors earned in 2012. Arroyo Grande city employees have expended tangible manpower
and hours on this project, in 2010, 2011, 2012 and now in 2013; with no remuneration
required. That is an unnecessary waste of personnel resources and again gives the
appearance of a gift of public funds.
4) Sales Tax Revenue Lost, not Gained: Produce and unprocessed foods (the bulk of this
market's revenue) is in no way subject to sales tax -county, city, local or otherwise. To use
this as an argument for continued city-level support is unfair. What is accurate is the fact that
. the Village loses sales tax revenue when locals do not buy lunch, hair care products,
chocolates,dothing, sports memorabilia, home decorations, paper products or children's toys
in the Village due to traffic hassles and lack of accessible parking. Village business owners and
their employees also lose tip revenue when their businesses are avoided for those same
reasons .
. :i:>ocumentation of the income the SLO County_FM Association vendors earned in 2012:
02/24/2013 Telegram Tribune article
'Total revenue in 2012 at the San Luis Obispo County Farmers Market Association's five markets was
$3 million, showing a trend of increasing revenues, according to [Peter] Jankay.11
08/24/2013. KCOY news storv
'This market [San Luis Obispo Saturday] alone has sold over 1-million dollars in vegetables and
produce, 11 said Peter Jankay of the San Luis Obispo County Farmers Market Association. 11
Item 9.a. - Page 33
09/18/13 Telegram Tribune Article
"Sales at the San Luis Obispo Saturday Farmers Market during its 35th anniversary celebration the
last three weeks in August were up 16 percent to 19 percent over the year-earlier period. And on
Aug. 31, they hit a record -$27,836 in sales, up 19 percent from $23,375 on the same Saturday in
2012, market officials said." · ·
Breakdown of annual SLO County Farmers' Market Association fees income based on the
above-cited news articles:
•:• 5 markets total = $3;000,000
•:• Saturday AM alone ~ $1,000,000
·:· 4 remaining markets= $2,000,000 _,
·:· Average market sales of remaining 4 markets= $500,000
·:· Overall average vendor market fees= 10%
Average annual SLOCFMA market fees of 4 remaining markets = $50,000
(this does not include the annual 'dues' the SLOCFMA market makes all vendors pay)
Village Improvement Association section of the farmers' market (conservatively):
·:· 7 food vendors@ 52 weeks a year@ minimum of $10/week = $3,640
•:• 4 El Camino Art Association vendors @ 52 weeks a year @ minimum of $10/week = $2,080
·:· 1 mystery non-food/non-art vendor@ 52 weeks a year@ minimum of $10/week = $520
Conservative estimate of VIA annual market fees = $6,240
Overall Village Market Fees Collected= $56,240
ln'comparison, the Avila Beach farmers' market pays the county $9,000 a year to use the
promenade and, a salient point, the Avila market is only seasonal.
Allowing this land use to continue without collecting a rental fee and public restroom clean..:up
constitutes an unnecessary gift of public funds. In addition, the grass areas on Short Street and
around the gazebo are trampled every single week. City income from this market could go to
landscape upkeep as well, without riding the back of the AG in Bloom non-profit coffers.
REBUTTAL TO THE PROPOSED ADVANTAGES:
Q
• Several of the farmers are not local to our county or even Santa Barbara county. You can
enter the market from ejther Short Street or Mason Street and immediately see oranges for
sale. One of those vendors is local and the other is from Exeter. The average consumer is not
aware of the origin of the produce -it is ASSUMED the market is 'local'. ·
• Locals avoid the Village on Saturday afternoons, due to the traffic congestion and lack of
parking available for shopping at other local businesses. Hair and nail appointments, dry
cleaning, lunch, etc. -:-all avoided because of the utter hassle traversing E Branch Street and
the Village corridor between 11:30 am and 3pm.
• Produce vendors travelling from Exeter, Hanford, Sanger, Fresno, Tulare, etc. are
contributing to food miles, not reducing them. When oranges, leeks, fennel, carrots,
cilantro, squash, broccoli,_.etc. are coming from 300 miles away (one way), to be sold
alongside their local equals, no environmentally sound gain is realized. Processed-food
Item 9.a. - Page 34
vendors who sell national products, some not even from this state, let alone this part of
California, are not minimizing a carbon footprint at our 'local' farmers' market. Instead, they
are taking away the spots that truly locally-owned businesses could utilize.
• Who will enforce the proposed condition of 'Buy Local' when it comes to vendor selection?
Who will enforce a mandatory 'origin of product' signage requirement? There are three -
separate entities running at the same time every Saturday -the El Camino Art Association, the
_ Village Improvement Association and the San Luis Obispo County Farmers' Market Association
-three different groups with three different agendas, three different managers and zero
uniformity amongst them. Please explain the enforcement the city proposes.
• We can all agree that the scenic hub of the Village is the downtown corridor, including Olohan
Alley. When traffic is choked and parking is sparse at best, the VIA is defeating its own
purpose.
DISADVANTAGES:
The reduction of 32 parking spaces is but only one disadvantage in the Village. While I do truly think
a secor:id Arroyo Grande market is beneficial, I believe the current Village location in play has become
a deterrent instead of a benefit. Other options within the city, just to name a few:
• Le Point Street parking lot -close to the Village without disrupting downtown Village customer
parking and patronage
• Parking lot off Wesley Street, behind Alphy's Broiler -again close without the disruption
• The huge empty lot at W. Branch and Old Ranch Road -offer a shuttle to and from the
Village!
• The parking lots off of Vernon Street
• Strother Park parking lot
• Elm St/Grand Ave. lot -Cookie Crock
• Rancho Parkway/W. Branch Street -the far south quadrant of the WalMart lot -between
Marshalls and Fitness 19
• The abandoned Applebee's on Grand Avenue
• The still-vacant anchor store parking lot at the south-east quadrant of Courtland and Grand
Avenue.
• Throw in a shuttle service from many of these venues and the Village wins in a more
harmonious way. Avila's farmers' market 9oes it, why can't we?
ADDITIONAL ISSUES NOT COVERED:
Documentation of the liability risk by not requiring a VIA market manager on-site during
market hours:
YouTube video of market patron crashing to the ground
The front tire on this gentlemen's mobility scooter was completely bent so he could not continue to
use it while at the market. The water on the ground came from the Baba Foods Inc. national food
company booth -a booth under the jurisdiction of the VIA.
The market manager of the SLOCFMA side has no oversight responsibility on the VIA side of the
market and does no enforcement/customer relations on behalf of the VIA at all. With no VIA
manager on site, violations of refuse removal and liquid waste rules in the CUP will go unenforced.
Safety -is not maintained and potential litigation is in no way mitigated. This creates a major liability
for the city, since they are the 'deep pocket' in this unfortunate yet wholly unavoidable scenario. As
Item 9.a. - Page 35
you can see, only the public came to this man's aid. The current practice of just showing up at the
end of the day to collect rent is not a responsible business operation. I do believe even the VIA's
insurance agent Matt Neff would agree.
HOW THE MARKET IS UNFORTUNATELY ALREADY IN VIOLATION:
SLO County "Buy Local" Policy violations:
'• Hummus booth (Baba Foods Inc.) is a national food company out of Chula Vista, CA. The
"SLO" division of the company is not even a legal entity anymore and hasn't been for at least
two years.
• Chemical candle booth (Scentsy) is a national multi-level sales marketing company out of
Idaho being sold by a third-party salesperson.
• Ed Tabot is a third-party salesperson of three different products at his booth: Jelly from
Oregon state, pickled brussel sprouts from Anaheim, CA and olives from Porterville, CA. Ask
him what *he* made at his booth. ·
• Italian sauce booth (Home Maid Ravioli Inc.) is a national food company out of San
Francisco, CA being sold_ by a third-party salesperson.
• Margie's Fish Booth sells tuna caught and canned in Oregon.. She is NOT a booth legally
allowed under Peter Jankay's/Diane Boyd's Certified Farmers' Market venue (the SLO County .
Farmers' Market Association side) and yet Margie does not answer to, nor pay,-Bob Lund's
Village Improvement Association side either.
• This market has a lot of discrepancies that I believe the city of Arroyo Grande needs to
address head-on or distance themselves from for liability.purposes at this point.
Of the eight spots overseen by the VIA, exactly one half of them are NOT local to us and two aren't
even from California! These spots are being taken by national food/product companies and thus the
limited space in the market is not available to local people/businesses that actually make their own
products and have a personal stake in their own success. _ These current items are certainly not in
the spirit of a farmers' market -instead they are in the spirit of a swap meet, at best. They also are
not in the spirit OR the letter of the county's 'buy local' policy. And who will enfor_ce that? An
absentee market manager that no one holds accountable?
07 /28/2012 county "Buy Local" *policy*
Arroyo Grande's "Honorary" Proclamation
'
I ask you -what does your local "Farmers' Market'' mean to you? Multiple national food companies?
Certified Producers that travel across 3 and 4 counties, one way? An allusion based on the feel-good
principals of "Buy Local"? None of those scenarios boosts sales in the Village -in OUR hometown.
In the area we can actually make a difference in -by buying local and spending our sales tax dollars . .
and tips locally.
For every reason I've mentioned I respectfully ask the City of Arroyo Grande to wait on their
Conditional Use Permit approval of No. 13-003. In light of this documented proof there is no reason
to jump to a hasty decision on this market. Heck! It's been operating without a permit for years and
· years and years! Let's act rationally and make long-term decisions based on the facts before us and
not on the fa<;ade. presented to-date.
Item 9.a. - Page 36
Kelly Heffernen
From:
Sent:
To:
Cc:
Subject:
Teresa McClish, _-\ICP
Teresa McClish
Tuesday, November 12, 2013 7:51 AM
Kelly Wetmore
Kelly Heffernan
FW: Farmers' Market lssue(s)
Director of Community Development
City of Arroyo Grande
300 E. Branch Street
Arroyo Grande, C\ 93421
(805) 473-5420
fax (805) 473-5489
tmcclish@arroyogrande.org
From: Abaaigkath~
Sent: Monday, November 11, 2013 6:08 PM
To: Teresa McClish
Subject: Farmers' Market Issue(s)
I am a self-employed hairdresser at Classique Hair Designers in the Village of Arroyo
Grande. This past Saturday, we received a notification about a meeting regarding the
Saturday Farmers' Market. Unfortunately, I will not be able to attend the meeting; so per
the notification, I am expressing my concerns to you via e-mail.
The problem on Saturdays is parking. Actually, the problem nearly every single day in the
Village is parking. I have lost a few clients due to the fact that they cannot find a place to
park, particularly on Saturdays. I enjoy doing business in.the Village, but something's got
to give.
Per the notification, an option that sounds good to me would be to move Farmers' Market.
The notification said that the Farmers' Market vendors would not lose revenue if they
moved, and since I (and others in the Village) have lost revenue because there's no parking
on Saturday, moving the market seems reasonable.
I am fully aware that there are business people in the Village who like having the Farmers'
Market there and some may even feel that they get more business because of it. I can't
help but think that those businesses would do just as well (or even better) on Saturdays if
more people could park in the Village. I know I would. Unfortunately, we will never know
about some of the others unless the Farmers' Market is moved and those bu~inesses tally
their revenues. ·
Thank you very much for taking the time to consider my concerns. I appreciated the
notification very much and I appreciate the opportunity to voice my opinion.
Kathy Montgomery
Self-employed businesswoman at Classique Hair Designers
1
Item 9.a. - Page 37
·' ..
Kelly Heffernon
From: Teresa McClish
Sent:
To:
Tuesday, December 03, 2013 7:52 AM
Kelly Heffernan; Kelly Wetmore
Subject: FW: Farmers' Market lssue(s) (from Classique Hair Designers)
Teresa McClish, .-\ICP
Director of Community Development
City of Arroyo Grande
300 E. Branch Street
Arroyo Grande, CA 93421
(805) 473-5420
fax (805) 473-5489
tmcclish@arroyogrande.org
From: Abaaiqkath
5ent: Monday, December 02, 2013 7:45 PM
To: Teresa McClish
Subject: Farmers' Market Issue(s) (from Classique Hair Designers)
The undersigned are all self-employed hairdressers (we all have current business
licenses) at Classique Hair Designers in the Village of Arroyo Grande. We recently received
a notification about a City Council meeting where issues regarding the Saturday Farmers'.
Market in the. Village would be discussed. Unfortunately, we will not be able to attend the
meeting; so per the notification, we are expressing our concerns to you via e-mail. ·
The problem on Saturdays is parking. Actually, the problem nearly every single day in the
Village is parking. Several of us have lost clients due to the fact that our clients cannot
find places to park on Saturdays. We all enjoy doing business in the Village, but
something's got to give.
Per the notification we received regarding the Saturday Farmers' Market, an option that
sounded good to us would be to move Farmers' Market. The notification said that the
Farmers' Market vendors would not lose revenue if they moved, and since we (as well
as others in the Village) have lost revenue because there's no parking on Saturday, moving
the market seems reasonable. ·
We are fully aware that there are business people in the Village who like having the
Farmers' Market there and some may even feel that they get more business because of
it. We can't help but think that those businesses would do just as well (or maybe even
better) on Saturdays if more people could park in the Village. We know for a fact that our
business(es) would be more successful if there wasn't such a problem with parking due to
the Farmers' Market on Saturdays. Unfortunately, we will never know about some of the
other businesses unless the Farmers' Market is moved and those businesses tally their
revenues.
Thank you very much for taking the time to consider (and document) our concerns. We
appreciated the notification very much and we also appreciate the opportunity to voice our
opm1ons.
1
Item 9.a. - Page 38
Sincerely,
Kathy Montgomery
Self-employed businesswoman at Classique Hair Designers
Karen Williams
Owner and self-employed businesswoman at Classique Hair Designers
Jamie McCullough
Self-employed businesswoman at Classique Hair Designers
Mimi Rodriguez
Self-employed businesswoman at Classique Hair Designers
Danielle Sallia-Schwent
Self-employed businesswoman at Classique Hair Designers
Jerrelyn Trujillo
Self-employed businesswoman at Classique Hair Designers
2
Item 9.a. - Page 39
Kelly Heffernon
From:
Sent:
To:
Cc:
Subject:
Teresa McClish, AICP
Teresa Mcclish
Tuesday, November 12, 2013 8:08 AM
Kelly Wetmore
Kelly Heffernan; Debbie Weichinger
FW: Saturday Market
Director of Community Development
City of Arroyo Grande
300 E. Branch Street
Arroyo Grande, C\ 93421
(805) 473-5420
fax (805) 473-5489
tmcclish@arrovogrande.org
From: Jim Buchanan ---~~~---
Sent: Monday, No.vember 11, 2013 2:15 PM
To: Teresa McClish
Subject: Saturday Market
Dear MS McClish,
I am unable to attend the public hearing at 6:00 pm for public input to the Saturday Market concerns. Thank you for
accepting email comments.
My wife and I moved to the Village 16 months ago. We previously lived in Kirkland, WA, for 38 years. Our current
address is 206 South Mason. We have found the Saturday Market a wonderful place to purchase fresh fruits and
vegetables, and to take our visiting friends from out of state to enjoy the ambience of the market. My wife and I
certainly hope restrictions will not be placed on the vendors that will cause them to move to another location.
The tenor of the notice that was left on our porch was very negative. It suggests a hidden agenda.
Because the notice came so recently, I was unable to research the policies that Pismo Beach uses on Wednesday
afternoons for their market, Avila uses on Friday afternoons for theirs, San Luis Obispo uses on Thursday evenings, and
how Arroyo Grande treats the market on East Grand on Wednesday mornings.
The Saturday market in the Village impacts parking for 3 hours, similar.to the use of the park on Nelson Street on
Sundays. Will that be of issue also?
The exaggeration of non-local vendors, eg Washington State and Oregon, dilutes the validity of the information paper. If
it was meant to communicate that some items are shipped her to be sold from out of state; it only puts those items at a
competitive disadvantage, due to the shipping cost involved.
The issue of licensing individual vendors has to be a municipal decision. The City will have increased administrative costs
policing each vendor eacti week, and processing sales fees that may not offset the administrative fees.
It would also be interesting to know if the Village Merchants' sales are different on Saturdays with or without the
Market.
1
Item 9.a. - Page 40
The issue of cleanliness must be addressed by the Market vendors, if there is an issue. My wife and I walk to Harvest
Church each Sunday morning and have never seen the area littered.
Thank you for considering my comments,
James C. Buchanan
2
Item 9.a. - Page 41
Kelly Heffernon
From: Teresa McClish
Sent:
To:
Tuesday, November 12, 2013 8:04 AM
Kelly. Wetmore
Cc: Kelly Heffernen
Subject: FW: Farmers Market
Teresa McClish, AICP
Director of Community Development
City of Arroyo Grande
300 E. Branch Street
Arroyo Grande, CA 93421
(805) 473-5420
fax (805) 473-5489
tmcclish@arroyogrande.org
From: Johnny Costa _____ _
Sent: Monday, November 11, 2013 2: 16 PM
To: Teresa McClish
Subject: Farmers Market
Hi Teresa,
I just received the advocacy flier regarding the farmer's market. I am located in the Re/Max Del Oro building right next to
the market. I have experience with farmers markets and have three concerns: 1. Keep the parking lot open until 1 hour
prior to the market (I know this is a pain for the vendors, but that's what all cities do on public streets, parking lots may
be different), 2. Have the city get compensated for the market (Even though the market sells $3MM per year, the
vendor margins are only a few hundred dollars per market). 3. Have the market pay for bathroom custodial services.
I think the market is good for the village. I do have to park across the creek if I come to the office during market hours,
but I haven't seen cars impact residences. I would think that the people it attracts would add revenue and traffic for the
store owners and restaurants, but I do not know that for sure.
That's my two cents.
Johnny Costa ,
Investment Advisor Representative
CA Insurance License # OG76693
The Principal Financial Group®
214 E. Branch Street
Arroyo Grande, California 93420
Phone (805) 489-2010
Fax (805) 481-9801
Email costa.john@princor.com
Web www.principal.com
Insurance products from the Principal Financial Group® are issued by Principal National Life Insurance Company (except in New York), Principal Life
Insurance Company, and the companies available through the Preferred Product Network, Inc. Securities and advisory products offered through Princor
Financial Services Corporation, (800) 247-1737, memberSIPC. Principal National, Principal Life, the Preferred Product Network and Princor® are
members of the Principal Financial Group, Des Moines, IA 50392.
1
Item 9.a. - Page 42
Kelly Heffernon
From: Teresa McClish
Sent:
To:
Tuesday, November 12, 2013 11 :44 AM
Kelly Heffernen
. Subject: FW: Please Note Item 9.a. -11/12/2013 City Council Meeting Agenda Summary
Importance: High
Read through and let's discuss
Teresa McClish, AICP
Director of Community Development
City of Arroyo Grande
300 E. Branch Street
Arroyo Grande, CA 93421
(805) 473-5420
fax (805) 473-5489
tmcclish@arroyogrande.org
From: Steve Adams
Sent: Tuesday, November 12, 2013 11:32 AM
To: Teresa McClish
Subject: FW: Please Note Item 9.a. -11/12/2013 City Council Meeting Agenda Summary
Importance: High
From: Peter Jankay __ _
Sent: Monday, Novemoer 11, 2013 3:28 PM
To: Kendra Reynolds; Steve Adams
Subject: Re: Please Note Item 9.a. -11/12/2013 City Council Meeting Agenda Summary
Good morning Teresa and Steve
Thank you for your email (Friday, November 8, 2013) informing me of the November 12, 2013 City Council
Meeting, and how to obtain the full packet.
In reviewing the packet this weekend I found a couple of items of concern to the San Luis Obispo County
Farmers' Market Association (FMA).
1. The Conditional Use P~rmit NO. 13-003 applicant is the Village Improvement Association (VIA). The
Project Description (Item 9.a -page 1) states, "The market includes farmers/vendors from two separate
organizations; the San Luis Obispo County Farmers' Market, and the VIA." and Special Conditions Item
{9.a.-page 7) states "The AGVIA and the San Luis Obispo County Farmers' Market shall each provide a.
$1,000,000.00 insurance policy naming the City as additional insured."
However, there is no written assurance or condition specifying that the FMA will be the organization
operating the agricultural section of the "Farmers' Market" for the duration of Conditional Use Permit NO.
13-003.
1
Item 9.a. - Page 43
The FMA requests that either the Conditional Use Permit NO. 13-003 include the FMA as an applicant along
with the VIA, or that the Special Conditions specify the FMA as the operator of the agricultural section of the.
"Farmers' Market."
2. Special Conditions #7 (Item 9 .a -page 7) states "The farmers' Market shall be consistent with San Luis
Obispo County's "Buy Local Policy" whereby preference shall be given to vendors that provide locally
farmed produce. All vendors shall clearly indicate at the front of the booth where the produce is grown."
This has never been a condition of the FMA' s operation. If this were a condition any farmer in Arroyo
Grande could bump a farmer who has been with the FMA for more than 30 years. The FMA opposes this
condition and requests that this condition be deleted.
Is it possible to incorporate the FMA's two requests before Tuesday's City Council meeting? Ifnot, can Item
9.a. be postponed until the FMA has discussed the issues with you?
Peter Jankay
Administrator
San Luis Obispo County Farmers' Market Association
805-544-9570
slocountyfarmers.org
2
Item 9.a. - Page 44
Kelly Heffernon
From:
Sent:
To:
Subject:
Teresa McClish, AICP
Teresa McClish
Tuesday, November 12, 2013 2:16 PM
Kelly Wetmore; Kelly Heffernan; Debbie Weichinger
FW: Arroyo Grande Farmer's Market
Director of Community Development
City of Arroyo Grande
300 E. Branch Street
Arroyo Grande, CA 93421
(805) 473-5420
fax (805) 473-5489
tmcclish@arroyogrande.org
From: Arani Salon fmailto:aranisalon@yahoo.com]
Sent: Tuesday, November 12, 2013 2:02 PM
To: Teresa McClish
Subject: Arroyo Grande Farmer's Market
Dear Teresa,
Thank you for providing a way for those who can not be present tonight to be heard! We greatly
appreciate it. My name is Stacy Jensen. I am the owner of Arani Salon and Day Spa located just
across the street from where the Farmer's market is held on Saturdays. We believe the market has a
positive influence on the businesses in the Village and is a wonderful asset to local residents. As a
whole, our salon has greatly benefited from having the Farmer's market every Saturday. Each
professional working within the salon has received new business from market shoppers. We all also
enjoy visiting the market! Our business has never experienced any negative repercussions from the
market. Some of our clients choose to book their appointments on Saturdays so they can receive
their service as well as participate in shopping at the market. We have also never had any issues with
parking on that day either.
We both support and love having the Farmer's market in the Village.
Thank you for your time.
Sincerely,
Stacy Jensen and the Arani Salon and Day Spa professionals
1 _J Item 9.a. - Page 45
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Item 9.a. - Page 46