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CC 2014-05-13_11.a. VisitAG Annual Report 2014VisitArroyoGrande.org Arroyo Grande Tourism Business Improvement District Annual Report 1 Background Formed in July 2013 3-member board Andrew Jenest, Hampton Inn – Chairman Mike Panchal, Aloha Inn Kevin Thornton, Best Western Casa Grande Chamber oversee administration Barnett Cox & Associates hired for creative 2 2013 Activities Social media sites including Facebook, Twitter and Pinterest were activated. The TBID sponsored the “SAVOR the Central Coast” even in October which included a display booth and “farm to school” garden (donated afterwards to Harloe Elementary) The Chamber created a travel package and Barnett Cox provided graphics for an online contest coordinated and advertised by Visit San Luis Obispo County Sponsorship page for Trip Advisor went live November 15, 2013 A photo challenge was launched in December 2013 A mobile advertising campaign was created Display ads were run with the Bay Area News Group and Los Angeles Times. Memberships with Visit San Luis Obispo and the Central Coast Tourism Council were activated A second photo challenge was launched in March 2014 with a prize of a $50 Rooster Creek Restaurant gift certificate A Stay & Play campaign was launched through online and mobile ads encouraging people to click to enter in order to qualify. The TBID gathered emails for a tourism database with entry information. The prize included two nights at the Hampton Inn plus a $50 Comfort Market gift certificate 3 2014-2015 Goals Increase signage on the 101 corridor. Continue to develop marketing strategies and creative campaigns that leverage the strength of traditional and non-traditional media. Participate in special events that specifically target hotel stays in Arroyo Grande. Market Arroyo Grande through participation with Destination Marketing Organizations (DMOs) 4 VisitArroyoGrande.org 5 Trip Advisor 6 Trip Advisor Display Ads 7 Banner ads for online/mobile 8 Banner ads for online/mobile 9 Weekend Escape Landing Page 10 Photo Challenge 11 Social Media 12