PC R 14-2200RESOLUTION NO. 14 -2200
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
ARROYO GRANDE RECOMMENDING THE CITY COUNCIL ADOPT A
RESOLUTION APPROVING STAFF PROJECT 13 -007; AMENDING THE
DESIGN GUIDELINES AND STANDARDS FOR DESIGN OVERLAY
DISTRICT (D -2.11) — TRAFFIC WAY AND STATION WAY
WHEREAS, the Planning Commission has considered Staff Project at a duly noticed
regular meeting on January 7, 2014; and
WHEREAS, the Planning Commission finds, after due study and deliberation that the
proposed amendment to the Design Guidelines and Standards for Design Overlay
District (D -2.11) — Traffic Way and Station Way is in the economic best interests of the
City; and
WHEREAS, the Planning Commission finds that that the proposed amendment to the
Design Guidelines and Standards will both logically and appropriately extend the
already defined character of auto sales and related uses further down Traffic Way; and
WHEREAS, the Planning Commission finds that the proposed amendment to the
Design Guidelines and Standards is consistent with the purpose and intent of the
overlay, which is to encourage the use of design that will not detract from the
neighboring Village districts and to enhance the character and appearance of the
Southern commercial gateway to the City from Highway 101.
NOW, THEREFORE, BE IT RESOLVED that the Planning Commission of the City of
Arroyo Grande hereby recommends the City Council adopt a Resolution approving Staff
Project 13 -007, amending the Design Guidelines and Standards for the D -2.11 Design
Overlay District — Traffic Way and Station Way as shown in Exhibit `A', attached hereto
and incorporated herein by this reference.
On a motion by Commissioner Sperow, seconded by Commissioner Russom and by the
following roll call vote to wit:
AYES:
Sperow, Russom, Goss, Martin, Keen
NOES:
None
ABSENT:
None
the foregoing Resolution was adopted this 7th day of January 2014.
RESOLUTION NO. 14 -2200
JANUARY 7, 2014
PAGE 2
ATTEST:
!. %QiLC
DEBBIE WEICHINGER �J
SECRETARY TO THE COMMISSION
AS TO CONTENT:
,rte °
TER A MCCLISH
DIRECTOR OF COMMUNITY DEVELOPMENT
JOHN KEEN'
COMMISSIONER
Exhibit `A'
Design Guidelines and Standards for Design Overlay
District (D -2.11) - Traffic Way and Station Way
Amended by City Council
Resolution No. 4480
Resolution No.
TRAFFIC WAY
Purpose of this Design Overlay
District
The primary purposes and goals of this
district are to encourage the use of
design that will not detract from the
neighboring Village districts and to
enhance the character and appearance
of this southern commercial gateway to
Arroyo Grande from Freeway 101. Much
of the existing development in the area
is modern, there are many buildings and
sites reflecting the former highway route,
prior to Freeway 101, from the 1920's
through 1950's. The intent of these
guidelines and standards is to protect
the best examples of these existing
historic period buildings, and to enhance
the character of this major entrance to
the Village. There is no one proper
architectural style, but the design
element and "automobile age" character
of this era and the use of elements or
scale found in adjacent buildings is
encouraged. Examples include historic
"Route 66" style building elements and
architectural styles such as "Streamline
Moderne" and "Art Deco ". Examples of
such elements are shown in
photographs at the end of this section.
Guidelines and Standards
Special Considerations
A Concept Enhancement Plan is
included in Attachment "A" to facilitate
the goals for the district. The Plan
shows areas planned for auto retail
uses, visitor serving uses and shared
parking.
1. Along a portion of the east side of
Station Way, both sides of Traffic Way,
and along the south side of Fair Oaks
Avenue between Freeway 101 and
Traffic Way, and on the southeast of the
intersection of E. Cherry Avenue and
Traffic Way (AP N's 007 - 483 -009, 010,
011, 033, 039, and 040; 007 - 542 -007,
015, 021, and 023; 007 - 594 -017, 018,
027, and 029 007- 621 -076 077, and
078), permitted use shall be limited to
automobile and light truck sales and
services, or related automotive parts
stores, repair shops, and similar vehicle
sales, services and accessory uses.
All other Permitted uses and Minor Use
Permitted uses shall be considered
subject to Conditional Use Permit,
including a finding that vehicle sales and
services and /or the similar related uses
prescribed are not feasible due to site
specific building and /or property
configuration and conditions.
-
Site Design
1. All new projects or renovations shall
adhere to site development standards of
the Development Code.
2. Buildings and sales uses shall be
oriented to the public street while
service, storage and accessory uses
shall be oriented away from the street to
interior areas of the site.
3. All accessory structures or functions,
including off - street parking, service
buildings and enclosures for service
areas, trash containers or outdoor
•.•-
storage shall be designed as part of the
overall project or building.
4. Landscaping should retain existing
trees and add feature areas or strips of
planting to achieve screening or
softening of building and outdoor display
areas visible from public streets. Street
trees shall be incorporated where
functional circulation will not be
obstructed. Street trees and sidewalk
planters within the public right of way
should be supplemented with private
street yard planting, landscape strips or
feature areas to enhance appearance
and encourage outdoor uses.
5. Streetscape improvements shall
conform to the established sidewalk
paving, lighting and street furniture,
fixture and feature designs approved by
the City.
6. The desired configurations and
locations for off - street parking lots, in
order of preference, are:
a. Double loaded aisle to side or rear
of building on -site.
b. Shared double loaded aisle to side
or rear of building partially on -site
and part off -site on neighboring
parcel.
c. Shared off -site or public parking lot
within 200 feet.
d. Single or double loaded aisle in
front of building(s).
Building Design
1. Buildings shall be one to three
stories, small to moderate scale, have
horizontal massing and include both
pedestrian and vehicle- oriented features
evident from public streets, particularly
Traffic Way.
Site Design
1. All new projects or renovations shall
adhere to site development standards of
the Development Code.
2. Buildings and sales uses shall be
oriented to the public street while
service, storage and accessory uses
shall be oriented away from the street to
interior areas of the site.
3. All accessory structures or functions,
including off - street parking, service
buildings and enclosures for service
areas, trash containers or outdoor
•.•-
storage shall be designed as part of the
overall project or building.
4. Landscaping should retain existing
trees and add feature areas or strips of
planting to achieve screening or
softening of building and outdoor display
areas visible from public streets. Street
trees shall be incorporated where
functional circulation will not be
obstructed. Street trees and sidewalk
planters within the public right of way
should be supplemented with private
street yard planting, landscape strips or
feature areas to enhance appearance
and encourage outdoor uses.
5. Streetscape improvements shall
conform to the established sidewalk
paving, lighting and street furniture,
fixture and feature designs approved by
the City.
6. The desired configurations and
locations for off - street parking lots, in
order of preference, are:
a. Double loaded aisle to side or rear
of building on -site.
b. Shared double loaded aisle to side
or rear of building partially on -site
and part off -site on neighboring
parcel.
c. Shared off -site or public parking lot
within 200 feet.
d. Single or double loaded aisle in
front of building(s).
Building Design
1. Buildings shall be one to three
stories, small to moderate scale, have
horizontal massing and include both
pedestrian and vehicle- oriented features
evident from public streets, particularly
Traffic Way.
2. Along both sides of Traffic Way and
the south side of Fair Oaks Avenue,
building material textures and colors
shall be consistent with the character of
the best examples of "automobile age"
(1920's through 1950's) buildings in the
area. On side streets east of Traffic Way
adjoining Village Mixed Use District (D-
2.4) the building materials, textures and
colors, as well as architectural character
should transition to Historic district
design guidelines and standards,
including elements of both eras.
3. The height, lot coverage and floor to
area ratio of new buildings shall not
exceed the development standards
allowed in Title 16 of the Municipal Code
for the TMU district, unless the project
adjoins the VMU district in which case
those standards may be allowed.
4. To the extent feasible, original
structures and materials, and
architectural details should be integrated
into project design and retained,
renovated, or replaced with materials
and features that match or reflect the
original design.
5. Construction materials should be
compatible with those used on adjacent
developments. New buildings should
incorporate traditional materials, but
should not attempt, or pretend to be
historic. Victorian period details should
not be used when not in context with the
building.
6. The number of colors used on a
building or project should be kept to a
minimum, to include a base color, trim
color and accent colors.
7. Color and materials samples shall be
submitted as part of the permitting
process. The use of limited florescent,
"neon" or "day -glo" colors on building
facades may be allowed if used to
depict the "automobile age" era.
8. Color palettes should be compatible
with those of adjoining buildings.
Signs
Signs shall be architecturally integrated,
meet all requirements of the
Development Code and the provision of
these guidelines and standards. If a
conflict exists, the most restrictive
requirements shall apply.
However, because of the unique nature,
multiple functions and special
characteristics of the combination of
new and used car, truck and/or other
vehicle and related retail and accessory
uses, the approval of Minor Use Permits
or Conditional Use Permits may include
design exceptions including height, size
and total area of signage allowed.
1. Color and materials samples shall be
submitted as part of the permitting
process. The use of limited florescent,
"neon" or "day -glo" colors on building
facades may be allowed if used to
depict the "automobile age" era.
2. Signs should be located
symmetrically in relation to fagade bays
and should not obstruct architectural
features of the building.
3. Wall signs should be located above
the entry to the building to better relate
to pedestrian traffic.
4. Window and door signs should be
applied where they will not obstruct
visibility.
5. Signs on awnings or canopies should
be placed where they may be seen by
pedestrians as well as by passing traffic.
6. Temporary banners to meet franchise
agreement requirements for large scale
automobile retail uses provided that:
1. Only two (2) banners are displayed
at any given time;
2. The banners are no larger than
forty -eight (48) square feet each;
and
3. The banners are displayed no
more than thirty (30) days every
two (2) months.
Examples of Architectural Elements
Example of a fagade that incorporates
Streamline - Modern -style architecture
Example of art deco inspired architecture:
Former Volkswagen Showroom Building (circa
1937),
Maple and Olympic Boulevard, South Beverly
Hills
Typical art deco inspired architecture:
Greyhound Depot in Ohio (courtesy Andrew
Wood)
Station Way
Purpose of this Design Overlay
District
The primary purposes of this district are
to encourage the use of design that will
complement the neighboring Village
districts and provide a transition
between these districts and the Traffic
Way corridor. The predominant design
for the Station Way area are wood -sided
or smooth plaster single and two -story
structures with green ribbed metal roofs
as depicted by the Village Promenade.
Special Considerations
A Concept Enhancement Plan is
included in Attachment °A° to facilitate
the goals for the district. The Plan
shows areas planned for visitor serving
uses and shared parking.
1. Southeast of the intersection of E
Grand Avenue and Freeway 101,
on the parcel behind the Chevron
Station (APN 007,481,006)
permitted use shall be limited to
visitor serving uses, and related
accessory uses.
All other Permitted uses and Minor Use
Permitted uses shall be considered
subject to Conditional Use Permit,
including a finding that visitor services is
not feasible due to site specific building
and /or property configuration and
conditions.
2. A shared parking facility should be
considered at the interior portion of
the parcels located at 208, 210 and
216 Traffic Way (APNs 007 - 483 -41,
42 and 7).
Site Design
1. All new projects or renovations shall
adhere to site development standards of
the Development Code.
2. Buildings and sales uses shall be
oriented to the public street while
storage, parking and accessory uses
shall be oriented away from the street to
interior areas of the site.
3. All accessory structures including off -
street parking, service buildings and
enclosures for service areas, trash
containers or outdoor storage shall be
designed as part of the overall project or
building.
4. Landscaping should retain existing
trees and add feature areas or strips of
planting to achieve screening and
softening of structures and parking and
highlight pedestrian walkways and
public areas. Street trees shall be
incorporated where functional circulation
will not be obstructed.
5. Streetscape improvements shall
conform to the established sidewalk
paving, lighting and street furniture,
fixture and feature designs approved by
the City.
6. The desired configurations and
locations for off- street parking lots, in
order of preference, are:
a. Shared double loaded aisle to side
or rear of building partially on -site
and partially off -site on neighboring
parcels.
b. Single or double loaded aisle in
front of building(s) with substantial
landscaping.
c. Shared off -site or public parking lot
within 200 feet.
Building Design
Materials and Colors
1. Buildings shall be one or two story,
horizontally massed, and small to
moderate scale structures, with
pedestrian features evident from public
streets, particularly Station Way.
On the east side of Station Way the
established materials, textures and
colors of the existing buildings shall be
utilized or reflected in the building,
landscape and signage designs.
2. The height, lot coverage and floor to
area ratio of new buildings shall not
exceed the development standards
allowed in Title 16 of the Municipal Code
for the VMU district.
3. To the extent feasible, original
structures and materials, and
architectural details should be integrated
into project design and retained,
renovated, or replaced with materials
and features that match or reflect the
original design.
4. Construction materials should be
compatible with those used on adjacent
developments. New buildings should
incorporate traditional materials and
reflect agrarian features.
5. The number of colors used on a
building or project should be three or
fewer, to include a base color, trim color
and single accent color.
6. Color and materials samples shall be
submitted as part of the ARC process.
The use of florescent, "neon" or "day -
glo" colors is not appropriate.
7. Color palettes should be compatible
with those of adjoining buildings.
Signs
Signs shall meet all requirements of the
Development Code and the provision of
these guidelines and standards. If a
conflict exists, the most restrictive
requirements shall apply unless
otherwise approved by ARC.
1. Color and materials samples shall be
submitted as part of the ARC process.
The use of florescent, "neon" or "day -
glo" colors is not appropriate.
2. Signs should not obstruct
architectural features of the building.
3. Wall signs should be located above
the entry to the building to better relate
to pedestrian traffic.
4. Window and door signs should be
applied where they will not obstruct
visibility.
5. Signs on awnings or canopies should
be placed where they may be seen by
pedestrians as well as by passing traffic.
6. Temporary banners to meet franchise
agreement requirements for large scale
automobile retail uses provided that:
1. Only two (2) banners are displayed
at any given time;
2. The banners are no larger than
forty -eight (48) square feet each;
and
3. The banners are displayed no
more than thirty (30) days every
two (2) months.
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