R 4010RESOLUTION NO. 4010
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE APPROVING A CITY 10-YEAR STRATEGIC
PLAN
WHEREAS, the City Council has determined it is in the best interest of the City to establish a
10-Year Strategic Plan document to provide a future agreed upon vision for the City and its
operations; and
WHEREAS, the Strategic Plan provides general strategic directions, as well as specific
strategies and goals to ensure the City's short-term actions are consistent with the ultimate
future direction the City is working to achieve; and
WHEREAS, the Strategic Plan is a key step in the City's approach of planning long-term to
identify needs and how best to address those needs in the most efficient and effective
manner; and
WHEREAS, Strategic Plan is based on community input obtained through a number of
planning processes and is adopted following a public hearing and 60-day public review
period; and
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo Grande
approves the Arroyo Grande 10-Year Strategic Plan as set forth in Exhibit "A", which is
attached hereto and incorporated herein by this reference.
On motion by Council Member Costello, seconded by Council Member Fellows, and by the
following roll call vote, to wit:
AYES: Council Members Costello, Fellows, Guthrie, Arnold and Mayor Ferrara
NOES: None
ABSENT: None
the foregoing Resolution was passed and adopted this 24~' day of April, 2007.
RESOLUTION NO. yo~o
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TONY FE ,MAYOR
ATTEST:
KELLY WETMSlrRE. CITY CLERK
APPROVED AS TO CONTENT:
STEVEN ADAMS, CITY MANAGER
APPROVED AS TO FORM:
TIM THY J C EL, CITY ATTORNEY
Exhibit "A"
CITY OF ARROYO GRANDE
10-YEAR STRATEGIC PLAN
APRIL 2007
OVERVIEW
The City's strategic plan provides an agreed upon vision for the future and a 10-year plan
for specific long-range strategies, goals and efforts to accomplish this vision. This
document does not prioritize efforts. Therefore, it is not a plan to identify specific
implementation of efforts on an incremental basis. Instead, the primary purpose is to
provide overall plan objectives to ensure that incremental steps and efforts are consistent
with the ultimate direction the City is working toward.
ECONOMIC DEVELOPMENT
Strategic Directions:
• An ongoing and comprehensive effort shall be implemented aimed at job creation,
business retention and expansion, and new business development.
• The Redevelopment Agency will be utilized as a proactive tool to meet economic
development objectives. This will require continued efforts to ensure that the
Redevelopment Agency is financially solvent. Priority shall be placed on
utilizing revenues from the Agency to finance projects that will generate future
tax increment, increase other City revenues, and accomplish multiple established
City goals.
• While City revenue shall be an important goal of economic development efforts,
equally important shall be an emphasis on attracting businesses that meet the
needs of the community, maintain the character of the community, enhance
overall quality of life, and incorporate quality design in new projects.
• The importance of agriculture to the local economy and the unique challenges
faced by this industry to remain viable shall be recognized. This will require
creative efforts by the City to support the needs of agricultural enterprises.
• Tourism is a key industry in San Luis Obispo County, yet An•oyo Grande has
historically not received a proportional benefit from this industry. As a result, the
City shall target efforts to develop visitor-serving businesses in the community.
Tactical Goals and Strategies:
• Efforts shall be facilitated by the City to maintain and expand automobile
dealerships. Efforts are targeted at supporting existing businesses at current
locations during the future short and mid-term periods and potential relocation to
enhanced sites as along-term strategy. Specific goals include assisting auto
dealerships in acquiring property to address space needs, enable expansion, and
achieve potential attraction of an additional dealership to the Traffic Way
corridor. Long-term goals include transition of Traffic Way toward uses that will
integrate with the Village core if relocation of the dealerships can be achieved.
• Sites identified in the Hotel/Niotel economic development strategy shall be
marketed to potential developers. The goal shall be to attract and approve three
new quality hotels for development in the City over the next 10-year period.
• Retail recmitment strategies shall be developed and implemented to attract new
restaurants and retail businesses to E. Grand Avenue meeting unmet needs.
• The Redevelopment Agency shall pursue incentives to attract redevelopment
projects to the southwest corner of E. Grand Avenue/Courtland Street, the
southwest corner of E. Grand Avenue/Elm Street, the northwest comer of E.
Grand Avenue/Brisco Road and the southwest corner of EI Camino Real/Oak
Park Boulevard.
• Efforts shall be facilitated to promptly implement developer driven improvements
necessary to complete development of the Five Cities Center.
• The City shall work with owners of the Fredericks and Williams family properties
to develop and approve specific plans that will generate revenue necessary to help
meet long-term needs of the community, including an interchange in the vicinity
of El Campo.
• Measures shall be implemented to attract visitor serving businesses, as well as
tourism promotion to increase the level and success of tourism activities in the
community.
• Efforts shall be developed and implemented to encourage office development on
Halcyon Road and medical uses adjacent to the hospital that will help support and
enhance the long-term economic success of the hospital.
• Public improvements shall be coordinated with business development to enhance
activity and orientation in the Village toward the creek, particular patios and
outdoor dining.
• Along-range plan to accommodate future parking needs in the Village shall be
developed and implemented, including new parking lots, a potential structure, and
consolidation of existing parking areas.
AFFORDABLE HOUSING
Strategic Directions:
• A proactive approach shall be taken by the City to address the need for housing
necessary to accommodate an adequate workforce and provide for a community
with people from different ages, backgrounds and income levels.
• Opportunities shall be created for increased density consistent with "smart
growth" principles.
• The City shall collaborate with all levels of government, the construction
industry, lending institutions and non-profit organizations to develop effective
affordable housing strategies and efforts.
Tactical Goals and Strategies:
• Policies and programs shall be implemented to increase inclusionazy affordable
housing units constructed by housing development projects.
• Utilizing affordable housing in-lieu fee and Redevelopment Agency housing set
aside funding, the City and Redevelopment Agency shall work with the San Luis
Obispo Housing Authority, People's Self Help Housing, Habitat for Humanity
and other agencies and developers to coordinate development of, and provide
financial assistance for, the construction of low and very low income housing
units. The goal shall be for the City to assist a minimum of three new affordable
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housing development projects over the next 10-year period, including a total of at
least 50 affordable units and a combination of for sale and rental units.
• The inclusion of housing in "mixed-use" projects shall be encouraged to create
new housing opportunities and utilize land as efficiently as possible.
• Incentives shall be developed to promote an increase in construction of both
affordable and market rate rental units.
• New programs shall be studied and developed by the City designed to offer
financial assistance to first-time homebuyers.
• Programs to provide housing assistance for City employees shall be developed
and funded in order to provide an ongoing effective workforce, particularly
available within an effective distance at all times for emergency response.
• Permit processing shall be streamlined through automation, interdepartmental
coordination, and improved processes to minimize application processing time
and development review costs.
• Modest sized houses and lots shall be encouraged in many instances in order to
promote "affordability by design" and "smart growth" principles.
• Incentives shall be developed and implemented to encourage green build
techniques in new housing construction.
• Programs identified in the Housing Element shall be implemented.
CITY BEAUTIFICATION
Strategic Directions:
• Due to financial constraints, the City's operations have historically been devoted
primarily to basic City operations and the potential for many beautification efforts
has been limited. It shall be the City's goal to enhance the community's quality
of life through efforts to beautify both residential and commercial areas. To do
this, the City shall pursue creative ways to finance these efforts through grants,
community volunteer support and regulatory policies.
• Beautification efforts shall be accompanied by good planning principles to ensure
that improvements can be effectively maintained in the long-term and be water
efficient.
• Rising property values and changing demographics in the community will likely
result in increasing expectations and demands regarding the maintenance of
private and public properties. The City shall prepare to proactively respond to
these demands through increased code enforcement services, while maintaining
the City's customer service approach of enforcement through a cooperative
approach.
Tactical Goals and Strategies:
• Streetscape improvements shall be expanded on E. Grand Avenue and new
streetscape projects on E. Branch Street in the Village, Traffic Way and El
Camino Real shall be designed and implemented.
• Programs shall be facilitated to increase planting of new street trees in both
commercial and residential areas, along with implementation of new efforts to
ensure appropriate ongoing trimming and maintenance.
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• The City shall encourage cooperation and provide support to private groups and
community organizations in their efforts to beautify private and City-owned
properties.
• Creative approaches shall be utilized to maintain and protect the City's existing
tree inventory.
• The City's code enforcement program activities shall be enhanced to proactively
address issues impacting the appeazance of neighborhoods and commercial azeas.
• City entry signs shall be renovated and enhanced and an agricultural, directional
and historical signage program shall be implemented.
• A public art program shall be implemented.
RECREATION
Strategic Directions:
• The City shall be committed to providing recreational services, opportunities and
facilities for all sectors of the community.
• The City shall invest in its future through a commitment of supporting
development of its youth by meeting recreation demands of youth sports and
activity programs.
• The community's demographics have, and aze projected to continue to, transition
towazd an aging population. The City will respond to the needs of active adults
through increased sports and activity opportunities.
Tactical Goals and Strategies.•
• Community fundraising efforts to construct a recreation center facility at the City
property on W. Branch Street next to the Woman's Club Community Center shall
be supported and encouraged. The City shall also pursue ways to supplement
community fundraising though grants and the sale of a portion of the property.
• Recreation programming shall be increased for seniors in the community. In the
short term, efforts shall focus on the existing community center facilities. In the
immediate future, the City shall coordinate with the YMCA on activities to be
offered at the community senior center at the Ocean Oaks senior condominium
project. In the long-term, efforts shall be centralized at a new senior center to be
provided at the recreation center.
• Increased community swim programming at the new Arroyo Grande High School
pool shall be facilitated and/or provided by the City.
• Special needs/integrated programs shall be increased.
• Lighting of the Soto Sports Complex fields shall be expanded and improvements
to the facility shall be constructed to enhance accessibility and usage.
• Creekside paths within the Village and other areas shall be improved and
expanded to create an interconnected network.
• The Village Green Master Plan improvements shall be implemented.
INFRASTRUCTURE
Strategic Directions: .
• Strategies and funding sources shall be developed to implement the City's master
plans that have been created for each area of the City's infrastructure.
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• Improvements to the City's infrastructure shall be planned to meet the demands of
the community's future and to avoid unfairly passing on financial burdens to
future generations.
• Infrastructure improvements shall be planned and prioritized to prevent hazards
and ensure safety.
Tactical Goals and Strategies:
• The addition of a long-term supplemental water source shall be successfully
implemented. While the City shall continue to study and assess a number of
alternatives, the primary focus shall be on analysis, planning, permitting and
funding for a desalination plant.
• Water conservation efforts shall be expanded to include a landscape retrofit
program, landscaping design guidelines, demonstration projects, and other
measures.
• El Camino Real, Brisco Road, Farroll Road, W. Branch Street and other streets
identified as priorities shall be upgraded.
• The annual pavement management program shall be fully funded.
• Improvements to address drainage deficiencies and storm water pollution
prevention from Newsom Springs, on Valley Road, on Halcyon Road, and
widening of the box culvert at Route 227/Tally Ho Creek shall be planned and
constructed.
• Undergrounding of utilities on E. Grand Avenue shall be completed, as well as
encouraged throughout the community.
• Improvements identified in the Sewer and Water Master Plans shall be fully
funded and constructed.
• Street lighting shall be reviewed citywide and new street light technology shall be
implemented.
FACILITIES
Strategic Directions:
• City facilities shall be maintained and improved to meet both current and future
projected needs in order to provide services in an effective manner.
• In planning improvements to City facilities, the City shall balance the need to
provide facilities in a cost efficient manner, while ensuring design is consistent
with the character of the community.
• A "life cycle" approach shall be utilized for planning and funding City facilities to
ensure that maintenance costs are minimized and facilities aze constructed in the
most cost efficient manner over the life of the facility.
Tactical Goals and Strategies:
• Recommendations of the City Hall Complex Needs Assessment and Feasibility
Study shall be implemented with the goals of continuing to maintain central City
operations in the Village, to design structures consistent with the chazacter of the
Village, and to organize operations so that services can be provided as efficiently
and responsively as possible.
• The Police Station shall be expanded to address existing and future space needs of
the Police Department, to upgrade communications facilities, and to provide an
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effective Emergency Operations Center (EOC) for coordination of disaster
response activities.
Remodeled facilities shall utilize a combination of design, materials and
alternative energy solutions to increase energy efficiency.
The Corporation Yard shall be upgraded to ensure facilities are sufficient to meet
the future needs of the City's maintenance operations, which shall first include an
analysis of potential relocation sites and/or consolidation with other agencies.
Structural issues identified at the Woman's Club facility will be studied and
addressed.
TRANSPORTATION
Strategic Directions:
• Transportation improvements shall be planned on a proactive basis to ensure
infrastructure is in place to accommodate the impacts of growth and development
consistent with the City's General Plan.
• Connectivity shall be emphasized in ongoing City planning.
• Improvements shall be planned to facilitate and balance multi-modal
transportation, including motor vehicle, pedestrian, bicycle and transit.
• Federal and State grant funding shall be pursued for infrastructure improvements
to maximize leverage of City funding.
Tactical Goals and Strategies:
• Improvements to the Brisco Road/Halcyon Road interchange shall be funded and
constructed.
• Plans and funding strategies for El Campo Interchange improvements shall be
studied and developed.
• A connection to Valley Road from Orchard Street shall be constructed to reduce
traffic on Orchard Street and at the Orchard Street and Fair Oaks intersection.
• A goal is established to install a minimum of 5 new bike lanes to provide an
effective citywide bikeway network consistent with the City's bikeway plan over
the next 10-year period.
• Halcyon Road shall be widened from E. Grand Avenue to E. Camino Real.
• A signal shall be installed at Traffic Way and Fair Oaks.
• The signal at the Fair Oaks/Halcyon Road intersection shall be upgraded.
NATURAL AND HISTORICAL RESOURCES
Strategic Directions:
• Efforts shall be continued to protect the City's environmental resources.
• Environmental impacts of new development shall be mitigated.
• The creek system is a valuable drainage, biological and aesthetic resource. As a
result, the City shall manage and protect that resource in a responsible way.
• Prime soils and agricultural operations are both a key economic resource in the
community and a critical component of the City's heritage. As such, efforts shall
be taken to preserve and protect these resources.
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• History is a key resource to the community's quality of life and tourism economy,
which shall be preserved and protected through City activities and support of
organizations dedicated to these goals.
Tactical Goals and Strategies:
• Collaborations shall be established with regional agencies to leverage grant funds
to implement key creek protection projects and programs. Specific goals include
a Tally Ho/Corbett Canyon Creek restoration project, Arroyo Grande Creek
restoration project, Meadow Creek sedimentation project, and Arroyo Grande
Creek overflow retention project.
• Programs will be established to fund, encourage and establish ag conservation
easements on existing agricultural properties. The goal of creating a minimum of
two additional ag conservation easements has been established.
• The Local Historic Resources Committee, program and inventory shall be fully
implemented.
• The City shall coordinate Arroyo Grande Creek activities with the Habitat
Conservation Plan.
• The City shall establish itself as a leader and serve as a positive example by
instituting practices and programs that reduce air emissions, as well as other
forms of pollution.
FINANCIAL/HUMAN RESOURCES
Strategic Directions:
• Policies shall be established consistent with the City's long-range financial plan to
ensure long-term fiscal stability and the ability to meet future needs.
• Efforts shall be implemented to ensure local sales tax revenues are utilized
consistent with the purposes communicated to the community and outlined in the
long-range financial plan.
• Personnel is the City's most valuable resource and shall be managed in a way to
create a stable and effective workforce responsive to the community, to create a
quality working environment, and to ensure a consistent high level of
productivity.
Tactical Goals and Strategies:
• Funding strategies outlined in the City's long-range financial plan shall be
implemented.
• A vehicle replacement fund shall be established.
• Long-term liabilities shall be funded on an ongoing basis or adjusted to ensure
they can be funded.
• A comprehensive annual financial report shall be prepared on an ongoing basis.
• A succession planning program shall be implemented to ensure an ongoing
effective workforce.
• Development of staff shall be supported through continuing education and
training.
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TECHNOLOGY
Strategic Directions:
• Technology shall be utilized to increase customer service and efficiency.
However, it shall be managed in a way to ensure appropriate resources exist to
maintain data and systems on an ongoing basis.
• On-line and cablecasting resources shall be utilized to enhance communication,
information and interaction with the public.
Tactical Goals and Strategies:
• The City's web site shall be expanded to include on-line payments and on-line
permit applications.
• Automated permit application and tracking shall be expanded to increase
customer service and reduce staff demands.
• Citywide geographic information system applications shall be expanded and
integrated with existing databases.
• Document imaging shall be expanded to provide for ongoing efficient storage and
access to City records.
• Webcasting of City Council, Planning Commission and potentially other advisory
body meetings shall be developed and implemented.
• Utilization of the City's cable channel shall be increased to provide public
information and education regarding City issues and efforts.
• A Citywide automated citizen request tracking system shall be developed and
installed.
• A computer kiosk shall be made available at City Hall to facilitate public access
to website and application/permit tracking data.
• Enhanced firewall and spam filtering capabilities shall be implemented on the
City's computer system.
• The City's broadband Internet connection shall be upgraded.
• Capability of use of mobile devices and services shall be expanded to improve
service and efficiency.
PUBLIC SAFETY
Strategic Directions:
• Coordination with neighboring jurisdictions shall be pursued to increase
effectiveness of public safety services.
• Partnerships will continue to be pursued to solicit the participation of the
community in accomplishing public safety goals, programs and the community
based policing and government philosophy.
• Increased communication and interconnectivity shall be pursued to ensure
effective multi-jurisdictional capabilities in response to disasters and major
incidents.
Tactical Goals and Strategies:
• The joint fire service relationship with the City of Grover Beach shall be
expanded.
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• Opportunities for joint maintenance, purchase and utilization of Fire apparatus
shall be pursued.
• Disaster preparedness training and activities shall be expanded within the
organization and community.
• Joint dispatch concepts shall be developed and implemented if feasible and cost
effective.
• Neighborhood watch programs shall be expanded.
• The Neighborhood Officer program shall be enhanced.
• The Citizens Assisting Police program shall be enhanced.
• Fire staffing, administrative and training needs shall be planned for and
addressed.
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OFFICIAL CERTIFICATION
1, KELLY WETMORE, City Clerk of the Ciry of Arroyo Grande, County of San Luis
Obispo, State of California, do hereby certify under penalty of perjury, that the attached
Resolution No. 4010 is a true, full, and correct copy of said Resolution passed and
adopted at a regular meeting of the City Council/Redevelopment Agency of the City of
Arroyo Grande on the 24'" day of April 2007.
WITNESS my hand and the Seal of the City of Arroyo Grande affixed this 3rd day of May
2007.
KELLY'WETMORE. CITY CLERK