ARC Minutes 2017-11-06ACTION MINUTES
REGULAR MEETING OF THE ARCHITECTURAL REVIEW COMMITTEE
MONDAY, NOVEMBER 6, 2017
ARROYO GRANDE CITY HALL, 300 EAST BRANCH STREET
ARROYO GRANDE, CA
1. CALL TO ORDER
Chair Warren Hoag called the Regular Architectural Review Committee meeting to order at
2:30 p.m.
2. ROLL CALL
ARC Members: Chair Warren Hoag, Vice Chair Bruce Berlin, and Committee
Members Keith Storton and Mary Hertel were present. Committee
Member Colleen Kubel was absent.
City Staff Present: Planning Manager Matt Downing and Planning Technician Sam
Anderson were present.
3. FLAG SALUTE
Chair Hoag led the Flag Salute.
4. AGENDA REVIEW
Planning Technician Anderson suggested item 8.b. be heard before item 8.a. due to no
applicant being present for item 8.a.
5. COMMUNITY COMMENTS AND SUGGESTIONS
None.
6. WRITTEN COMMUNICATIONS
None.
7. CONSENT AGENDA
Committee Member Storton made a motion, seconded by Vice Chair Berlin, to approve the
October 2, 2017 minutes as submitted. The motion passed on the following voice vote:
AYES: Berlin, Hoag, Storton
NOES: None
ABSENT: Kubel
ABSTAINED: Hertel
8. PROJECTS
8.b. CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 17-018; ONE (1) NEW
WALL SIGN FOR AN EXISTING BUSINESS; LOCATION — 530 PAULDING CIRCLE;
APPLICANT — HAMNER, JEWELL & ASSOCIATES; REPRESENTATIVE — TOM REDING
(Turner)
Planning Technician Anderson presented the staff report and responded to questions
regarding the placement of the proposed sign.
Minutes: ARC
Monday, November 6, 2017
PAGE 2
Dave Jewell, applicant, spoke in support of the project and responded to questions
regarding business operations and foot traffic.
Committee Member Hertel made a motion, seconded by Vice Chair Berlin, to recommend
approval of the sign to the Community Development Director as submitted. The motion
passed on the following voice vote:
AYES: Berlin, Hertel, Hoag, Storton
NOES: None
ABSENT: Kubel
ABSTAINED: None
8.a. CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 17-011; ONE (1) NEW
WALL SIGN FOR A NEW BUSINESS; LOCATION — 214 EAST BRANCH STREET;
APPLICANT — NORTON SIGN & DESIGN (Anderson)
Planning Technician Anderson presented the staff report and responded to questions
regarding the location of the sign, the difference between acrylic and high density urethane
(HDU), examples in the Village of acrylic and HDU signs, and possible modifications to the
ground sign.
The committee provided concerns with the proposed sign, including the lack of
dimensionality, the modern design, and the inappropriateness of acrylic signs in the Village.
Committee Member Storton made a motion, seconded by Committee Member Hertel, to
allow the applicant to modify the proposal or be present to explain the project. The motion
passed on the following voice vote:
AYES: Berlin, Hertel, Hoag, Storton
NOES: None
ABSENT: Kubel
ABSTAINED: None
9. DISCUSSION ITEMS
None.
10. COMMITTEE COMMUNICATIONS
Vice Chair Berlin provided the Committee an update on the Public Art Panel and the
proposed mural to be located on the wall of the City Council Chambers.
Committee Member Hertel provided the Committee an update on America in Bloom.
Chair Hoag reminded the Committee that he will be absent from the December 4, 2017
meeting.
11. STAFF COMMUNICATIONS
Planning Manager Downing updated the Committee on the East Grand Avenue Master Plan
pop-up workshop event, the Halcyon Complete Streets project, the East Branch Street
Streetscape project, the Bridge Street Bridge project, and various other projects previously
reviewed by the Committee.
Minutes: ARC
Monday, November 6, 2017
PAGE 3
12. ADJOURNMENT
The meeting was adjourned at 3:49 p.m. to a meeting on November 20, 20 at 2:30 p.m.
UPR ANDERSON ARREN HOAG
PLANNING TECHNICIAN CHAIR
(Approved at ARC Meeting November 20, 2017)