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ARC 2018-02-05_08a Medical Office PSP MEMORANDUM TO: ARCHITECTURAL REVIEW COMMITTEE FROM: MATT DOWNING, PLANNING MANAGER BY: SAM ANDERSON, PLANNING TECHNICIAN SUBJECT: CONSIDERATION OF PLANNED SIGN PROGRAM 17-002; TWO (2) NEW MONUMENT SIGNS, ONE (1) NEW WALL SIGN, ONE (1) NEW VEHICLE DIRECTIONAL SIGN, AND TWO (2) NEW DIRECTORY SIGNS FOR A NEW MEDICAL CENTER; LOCATION – 850 FAIR OAKS AVENUE; APPLICANT – TRIPLE P, LLC; SIGN CONTRACTOR – SEAN BEAUCHAMP, SOUTHPAW SIGNS DATE: FEBRUARY 5, 2018 SUMMARY OF ACTION: Recommendation for future action by the Planning Commission will result in new signage for the new Matthew Will Memorial Medical Center. IMPACT ON FINANCIAL AND PERSONNEL RESOURCES: None. RECOMMENDATION: It is recommended that the Architectural Review Committee (ARC) review the proposed sign program and make a recommendation to the Planning Commission (PC). BACKGROUND: The proposed Sign Program is located at 850 Fair Oaks Avenue, where the Matthew Will Memorial Medical Center (“The Medical Center”) (Attachment 1) is currently under construction. On January 26, 2016, the City Council adopted Resolution 4705 approving Conditional Use Permit 15-006 and Lot Merger 15-002 for the merging of four (4) existing lots and the construction of a new approximately 45,000 sq. ft., three-story, medical office building. The applicant has now applied for Planned Sign Program 17-002 in order to construct two (2) new monument signs, one (1) new wall sign, one (1) new vehicle directional sign, and two (2) new directory signs for The Medical Center with a total of approximately three hundred sixty eight (368) square feet of sign area. ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 17-002 FEBRUARY 5, 2018 PAGE 2 Staff Advisory Committee: The project was reviewed by the Staff Advisory Committee on January 17, 2018 and no concerns were expressed regarding the proposed signage. ANALYSIS OF ISSUES: Project Description Per Arroyo Grande Municipal Code (AGMC) Section 16.60.020.C.1.b, a Planned Sign Program is required for any project with a total aggregate sign area exceeding one hundred fifty (150) square feet. The proposed signage is as follows: Monument Ground Signs (2) Materials: Aluminum channel letters mounted on beige and blue base, with a secondary component constructed of aluminum mounted on slate Message: Matthew Will Memorial Medical Center, and Dignity Health Arroyo Grande Community Hospital Size: 125 sq. ft. Colors: Background: Palm Lane Highlight: Old Castle Harmony Blue Lettering: White or black Slate: Wild Fire Location: On corners of Fair Oaks Avenue and Woodland Drive, and Fair Oaks Avenue and Halcyon Road Illumination: Ground mounted external micro-flood LED illumination Office Identification Wall Sign (1) Materials: Aluminum panel with inset aluminum letters flush with panel. Message: Matthew Will Memorial Medical Center Size: 59 sq. ft. Colors: All: Aluminum Location: Along northeast fascia of the existing shade structure. Illumination: Internal white halo LEDs Vehicle Directional Ground Sign (1) Materials: Aluminum body Message: Matthew Will Memorial Medical Center, Arroyo Grande Community Hospital Rehab Unit Size: 15.75 sq. ft. Colors: Background: Old Castle Harmony Blue Sign back: Palm Lane Text: White Location: On median by path of travel between the shared access for the new Medical Center and the existing Dignity Health Arroyo Grande Community Hospital Illumination: N/A ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 17-002 FEBRUARY 5, 2018 PAGE 3 Tenant Directory Signs (2) Materials: Mounted on aluminum panel Message: Matthew Will Memorial Medical Center, list of tenant and suite numbers Size: Ground mounted: 28.13 sq. ft. Wall mounted: 15.75 sq. ft. Colors: Background: Old Castle Harmony Blue Sign framing: Palm Lane Sign Back: Aluminum Text: White or black Location: Outside of front and rear entrances Illumination: Ambient building lighting In total, the property is proposed to contain: Sign Type Amount Sq. Ft. Status Conforming Monument Ground 2 250 Proposed No Office Identification Wall 1 59 Proposed No Vehicle Directional Ground 1 15.75 Proposed No Tenant Directory Ground 1 28.13 Proposed No Tenant Directory Wall 1 15.75 Proposed No Total 6 368.63 No Per AGMC Table 16.60.040-A.C.1, offices may install one (1) site identification ground sign per public street frontage with access, with a maximum sign area of 50 sq. ft. per sign. The proposed monument signs are 125 sq. ft. each, and are therefore not in conformance. Per AGMC Table 16.60.040-A.C.2, one (1) wall sign for office building identification may also be installed, with a maximum sign area of 12 sq. ft. The proposed office identification wall sign is not in conformance. Per AGMC Table 16.60.040-A.C.4, one (1) business directory sign is permitted per public street frontage, with a maximum sign area of 32 sq. ft. and a maximum height of five feet (5’). While the square footage of the directory signs is conforming, the ground sign stand six foot three inches (6’3”), which exceeds the permissible height. Additionally, business directory signs are designated to be ground signs, while Sign G as designated on project plans is a wall sign. AGMC Table 16.60.040-A does not account for a vehicle directional ground sign as proposed, and therefore the sign is inherently not in conformance. ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 17-002 FEBRUARY 5, 2018 PAGE 4 The proposed signage does not conform in regards to square footage, sign location, or sign type to traditional signage standards as described in AGMC Table 16.60.040-A. However, under a Planned Sign Program, strict adherence to the AGMC may be waived; the purpose of a Planned Sign Program is to provide flexibility for uses with unique design elements and needs such as a major medical office structure. The site identification ground signs and the office identification wall sign are both significantly larger than those typically permitted for an office structure. When viewed in light of the scale of the structure the signage is proposed for, the signage is proportionally appropriate. Page SP 13 demonstrates how proportionally inappropriate a twelve (12) sq. ft. office identification wall sign would be on a three-story, 45,000 sq. ft. office structure. The monument ground signs are proportionally appropriate as well, especially when considering the amount of sign square footage not dedicated to text. When calculating the square footage of the sign text only, the signage only amounts to approximately 48 sq. ft., while 75 sq. ft. of the monument sign is aesthetically significant backing. If the monument signs were to be reduced to 50 sq. ft., text area would remain similar while the majority of the backing area would be removed, creating a less attractive sign for no real benefit. The three (3) directional signs are all non-conforming for various reasons, but enhance the site design of the project and will be beneficial for those attempting to navigate between the new Medical Center and the existing Arroyo Grande Community Hospital. Restricting the directory signs to five feet (5’) in height and requiring specific placements of signage will not enhance the site design and will unnecessarily prevent effective sign placement. ALTERNATIVES: The following alternatives are presented for ARC consideration: 1. Recommend approval of Planned Sign Program 17-002 to the Planning Commission; 2. Modify and recommend approval of Planned Sign Program 17-002 to the Planning Commission; 3. Recommend denial of Planned Sign Program 17-002 to the Planning Commission; 4. Provide direction to staff. ADVANTAGES: The proposed signage, in light of the scale and unique nature of the site, will provide effective and visually pleasing signage for the new Medical Center. ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 17-002 FEBRUARY 5, 2018 PAGE 5 DISADVANTAGES: Approval of the proposed project would increase the amount of signage for an office structure beyond the permissible amount identified in the AGMC. However, Planned Sign Programs allow for this when proposed signage is compatible and consistent within a development and not detrimental to the public health, safety or welfare. ENVIRONMENTAL REVIEW: The project was reviewed in accordance with the California Environmental Quality Act (CEQA) and determined to be categorically exempt per Section 15311(a) of the CEQA Guidelines regarding new construction of an on premise sign. PUBLIC NOTIFICATION AND COMMENTS: The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54654.2. No comments have been received. ATTACHMENTS 1. Location Map 2. Project Plans 850 Fair Oaks Ave 6L J Q  3 D F N D J H  F R P S R Q H Q W V  D W  D  J O D Q F H  35 2 3 ( 5 7 <  6 , * 1 $ * (     6 L J Q V  $   %     1 R Q  L O O X P L Q D W H G  P R Q X P H Q W  V L J Q V  V H W  L Q W R  O D Q G V F D S L Q J  D O R Q J  UR D G  I U R Q W D J H   7 K H V H  V L J Q V  D U H  I R U  S U R S H U W \  L G H Q W L ¿ F D W L R Q  I R U  YH K L F X O D U  W U D I ¿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