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ARC 2018-02-05_08b Aldi PSP MEMORANDUM TO: ARCHITECTURAL REVIEW COMMITTEE FROM: MATTHEW DOWNING, PLANNING MANAGER BY: SAM ANDERSON, PLANNING TECHNICIAN SUBJECT: CONSIDERATION OF PLANNED SIGN PROGRAM 18-001; REVISION TO EXISTING PLANNED SIGN PROGRAM; LOCATION – INTERSECTION OF EAST GRAND AVENUE AND SOUTH ELM STREET; APPLICANT – JENNIFER DAW DATE: FEBRUARY 5, 2018 SUMMARY OF ACTION: Recommendation for future action by the Planning Commission will result in modifications to the existing Arroyo Grande Shopping Center Planned Sign Program. IMPACT ON FINANCIAL AND PERSONNEL RESOURCES: None. RECOMMENDATION: It is recommended that the Architectural Review Committee (ARC) review the proposed sign program and make a recommendation to the Planning Commission. BACKGROUND: The subject property is zoned Gateway Mixed Use (GMU) (Attachment 1), and requires review by the ARC. The City Council adopted Resolution No 4528 approving Planned Sign Program (PSP) 13-001. On February 25, 2013, the ARC reviewed PSP 13-001 and recommended PSP 13-001 for approval with minor modifications and clarifications (Attachment 2). Planned Sign Program 13-001 has undergone multiple revisions since the original approval. Most recently, PSP 13-001 was modified in June of 2016 in order to clarify directory signage and to modify how signage for Building B was to be processed (Attachment 3). Project Description The applicant is now applying for a Planned Sign Program primarily to permit Building Pad E, previously occupied by Cookie Crock, to install two (2) wall signs with a maximum of square footage of seventy (70) sq. ft. each Building Pad E is currently permitted only one (1) wall sign of seventy (70) sq. ft. It is requested that the ARC review the proposed changes and give a recommendation regarding conformance with the original intent and design of the approved PSP 13-001. ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 18-001 FEBRUARY 5, 2018 PAGE 2 ANALYSIS OF ISSUES: Planned Sign Program Modifications The following changes are proposed as part of the project: 1. Page 8 – Miscellaneous Tenant Building Signage a. Add “landlord has the right, at their discretion, to allow additional tenants on the business directories, if space available.” Currently, Building Pads E-H are not permitted to be identified on the business directories. 2. Page 16 – Building Pad A a. Clarify that the percentage remaining of allocated wall signage square footage for Tenant 2 is 33%. 3. Page 19 – Building Pad B a. Add “Placement on the business directory is based on availability and Landlord’s discretion.” 4. Page 20 – Building Pad B a. Replace “have the ability to” with “can.” 5. Page 30 – Building Pads E-H a. Change Building Pads E-H to Building Pads F-H b. Add “Building Pad E is allowed two (2) wall signs and one (1) ground sign.” 6. Page 31 – Building Pad E a. Further clarification on Building Pad E being permitted two (2) wall signs, up from one (1) wall sign. Building Pads F-H are still limited to one (1) wall sign per business. 7. Page 36 – Business Directory Signs a. Add “Landlord has the discretion to approve tenants on the directory signs if space is available.” The proposed changes are mostly minor clarifications to the Sign Program. The significant modification is the permitting of two (2) wall signs for Building Pad E. Building Pad E is the largest of the four (4) major tenants spanning the rear of the shopping center and is located in the rear corner of the property, furthest away from either street frontage. In light of the limited visibility of the structure, additional signage is justified in order to support the largest commercial space of the shopping center. The maximum size of seventy (70) sq. ft. per sign is not proposed to be modified at this time. Proposed Signage The revisions to the Planned Sign Program are being proposed in part by the new tenant of Building Pad E, Aldi’s, a grocery store. The proposed signage, designed in assumption of Sign Program modification approvals, is as follows: ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 18-001 FEBRUARY 5, 2018 PAGE 3 Aldi’s Signage Materials: Aluminum Panel. Message: ALDI Size: 75 sq. ft., to be conditioned to be a maximum of 70 sq. ft. Colors: Borders: Yellow, then orange Background: Dark blue Lettering: White Logo: Light blue Location: On two (2) existing towers framing Building Pad E Illumination: Internally illuminated The tenant is proposing two (2) new wall signs to be placed on the towers framing either side of Building Pad E. The proposed signs are indicated to be seventy five (75) sq. ft. on project plans, however the applicant is aware of the seventy (70) sq. ft. maximum and that entitlement approvals will be conditioned to require a reduction of square footage prior to Building Permit issuance. The Sign Program does state “Bright, intense colors are inappropriate including the use of fluorescent, “neon” or “day-go” colors on signs.” While the proposed colors are bright, other businesses in the shopping center have installed bright colored signs. Additionally, the proposed design is the standard design and color scheme for the applicant. ALTERNATIVES: The following alternatives are presented for ARC consideration: 1. Recommend approval of Planned Sign Program 18-001 to the Planning Commission; 2. Modify and recommend approval of Planned Sign Program 18-001 to the Planning Commission; 3. Recommend denial of Planned Sign Program 18-001 to the Planning Commission; 4. Provide direction to staff. ADVANTAGES: The proposed Sign Program modifications would permit additional signage for a building pad that is located in a location difficult to view from either street frontage. DISADVANTAGES: Approval of the proposed Sign Program modifications would allow more signage to be constructed than would be typically permitted for a new business. However, Planned Sign Programs allow for these deviations when proposed signage is compatible and consistent within a development and not detrimental to the public health, safety or welfare. ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF PLANNED SIGN PROGRAM 18-001 FEBRUARY 5, 2018 PAGE 4 ENVIRONMENTAL REVIEW: The project was reviewed in accordance with the California Environmental Quality Act (CEQA) and determined to be categorically exempt per Section 15311(a) of the CEQA Guidelines regarding new construction of an on premise sign. PUBLIC NOTIFICATION AND COMMENTS: The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54654.2. No comments have been received. ATTACHMENTS 1. Location Map 2. Minutes from the February 25, 2013 Architectural Review Committee meeting 3. Minutes from the June 20, 2016 Architectural Review Committee meeting 4. Project Plans 1221 East Grand Ave ATTACHMENT 1 FINAL MINUTES CITY OF ARROYO GRANDE ARCHITECTURAL REVIEW COMMITTEE (ARC) SPECIAL MEETING MONDAY, FEBRUARY 25, 2013 The meeting of the City of Arroyo Grande Architectural Review Committee was called to order at 1:00 p.m. by Chair Warren Hoag. ROLL CALL: Present were Committee Members Tom Goss, Michael Peachey, Randy Russom, Vice Chair Chuck Fellows, and Chair Warren Hoag. APPROVAL OF MINUTES: None. _____________________________________________________________________ I. PUBLIC COMMENT: None. ______________________________________________________________________ II. PROJECTS: A. CONDITINAL USE PERMIT 12-010, DEVELOPMENT CODE AMENDMENT 13- 001, AND PLANNED SIGN PROGRAM 13-001; APPLICANT–GRAND AND ELM PROPERTIES, LP; REPRESENTATIVE – JENNIFER DAW, PERKOWITZ AND RUTH; LOCATION – 1205 EAST GRAND AVENUE Staff Contact: Aileen Nygaard Assistant Planner Aileen Nygaard presented the staff report for the project. Committee members asked questions about the sign program, the number of placards on the main monument sign, the size of delivery door signs, and the adjacent car wash queuing. Phil Fontes, owner and Jennifer Daw, architect were in attendance to speak about the proposal. The project is an inline façade renovation, new landscape and hardscape featuring a new grand entrance off East Grand Avenue. Parking was estimated using a rough size for the new drive-through restaurant. The Sign program includes removing pole signs and the roof sign. Committee members discussed lighting, pedestrian connections and traffic queuing. Preserving pedestrian access to the Poplar Street neighborhood and creating a new sidewalk connection from East Grand through the parking lot to the stores at the rear of the property were important issues. ATTACHMENT 2 ARC MINUTES PAGE 2 FEBRUARY 25, 2013 Warren Hoag made a motion, seconded by Tom Goss, to recommend to the Planning Commission that the project be approved with conditions: 1) Keep access connection to the Poplar Street neighborhood and provide ADA compliance. 2) Increase decorative paving at East Grand Avenue and throughout center for pedestrian connections. 3) Expand the planter at Elm Street around the monument sign. 4) Traffic Commission to evaluate queuing for the carwash. 5) Expand pedestrian trail from East Grand to the plaza at Building B. 6) Improve back of Building B with articulation. Signage may be located on back as well. 7) Reduce the driveway widths to reduce the pedestrian crossing width and add special paving. 8) Lighting Plan details shall be added and return to ARC. 9) Define locations of blade signs, evaluate size of monument sign and limit number of names to 5. 10) Add landscape along Poplar Street and possibly refinish wall. 11) Master Sign program should clarify approval of signs is required at City as well. 12) Add Electric car charging station 13) Provide alternate tree species and bring landscape plan back to ARC prior to Building permit. Existing palms to be reused. 14) No stucco over foam below 8’ in height. 15) Add railing at plaza on East Grand Avenue. The motion was carried on a 5-0 voice vote: Tom Goss -Yes Mike Peachey - Yes Chuck Fellows – Yes Randy Russom - Yes Warren Hoag – Yes Tom Goss recused himself for interest in the next discussion item. _____________________________________________________________________ III. DISCUSSION ITEMS: a. The proposed iron fencing for the outdoor patio dining at McDonald’s was shown for approval. A vote was taken and carried on a 4-0-1 voice vote: Tom Goss - Abstain Mike Peachey - Yes Chuck Fellows – Yes Randy Russom – Yes Warren Hoag – Yes ___________________________________________________________________ IV. ADJOURNMENT: The meeting was adjourned at 4:15 pm to a regular meeting scheduled for March 4, 2013 at 2:30 pm. Minutes: ARC PAGE 2 Monday, June 20, 2016 John Rubatzky made a motion, seconded by Mary Hertel, to recommend approval of the project to the Community Development Director as submitted with consideration of allowing the applicant the choice between the glossy black and “one shot” blue colors presented in the plans for sign lettering. The motion carried on a 4-0 voice vote with Michael Peachey absent. 6.b. CONSIDERATION OF ADMINISTRATIVE SIGN PROGRAM 16-002; REVISION TO EXISTING SIGN PROGRAM; LOCATION – INTERSECTION OF E. GRAND AVENUE AND S. ELM STREET; APPLICANT – JENNIFER DAW (Anderson) Planning Technician Anderson presented the project. Planning Technician Anderson and Planning Manager Downing responded to questions from the Committee regarding the need for ARC approval for future sign proposals, differences between directory and monument signs, and clarification on sign placement limitations for Building Pad “D.” The Committee provided comments in support of the project, cooperation between staff and the property owner in an attempt to have each tenant shown on shopping center directory signs, limiting tenant turnover, and correcting the Planned Sign Program so that Building Pad “D” will be disallowed from placing signage on the western building elevation. Warren Hoag made a motion, seconded by Bruce Berlin, to recommend approval of the project to the Community Development Director with the following conditions: 1. Correct the Planned Sign Program so that wall signs are disallowed on the western elevation of Building D, rather than the southern elevations. 2. Encourage staff to work with the property owner in an effort to have each business listed on one of the directory signs. The motion carried on a 4-0 voice vote with Michael Peachey absent. 7. DISCUSSION ITEMS None. 8. COMMITTEE COMMUNICATIONS The Committee provided updates as to upcoming vacation plans. 9. STAFF COMMUNICATIONS Planning Manager Downing informed the Committee of the upcoming webinar sponsored by the Community Development Department regarding affordable housing. 10. ADJOURNMENT The meeting was adjourned at 3:30 p.m. to a meeting on July 18, 2016 at 2:30 p.m. ATTACHMENT 3 SIG N A G E DES C R I P T I O N QU A N T I T Y S Q . F T . P E R S I G N TO T A L S TO W E R L O G O S I G N 2 7 4 . 9 1 4 9 . 8 TO T A L S I G N A G E 1 4 9 . 8 SIG N A G E I S S H O W N F O R R E F E R E N C E O N L Y A N D S H A L L B E U N D E R S E P A R A T E PE R M I T S U B M I T T A L 2 Ex i s t i n g F r o n t E l e v a t i o n - N o r t h SC A L E : 1 / 1 6 " = 1 ' - 0 " Concept Exterior Elevations DSB CEE-3 Ple a s e n o t e t h a t t h e c o l o r s s h o w n h e r e a r e a g r a p h i c a l r e p r e s e n t a t i o n t o sh o w c o n t r a s t i n m a t e r i a l s o n l y . D u e t o t h e n a t u r e o f e l e c t r o n i c m e d i a , co l o r s m a y v a r y d e p e n d i n g o n c o m p u t e r o r p r i n t e r u s e d . Fo r r e v i e w o f a c t u a l c o l o r s , a m a t e r i a l s a m p l e b o a r d s h o u l d b e c r e a t e d on a p r o j e c t s p e c i f i c b a s i s . Drawing No.Scale:Project No.Type:Date:Drawn By:Date:AIssued:Project Name & Location:Drawing Name:PROJECT ARCHITECT/ENGINEER D A T E PROJECT LEAD DATESeal S e a l DATE PROJECT DESIGNER1Date:Revisions: P L O T T E D : 9 / 2 1 / 2 0 1 7 1 1 : 1 0 A M Inc.17-0253AALDI Inc.Arroyo Grande CA E. Grand Ave.Arroyo Grande, CA 93420 San Luis Obispo County 04/21/17 CA V7.1 As NotedStore #: XXBCDE23456789Drawing Alteration It is a violation of law for any person, unless acting under the direction of licensed Architect, Professional Engineer, Landscape Architect, or Land Surveyor to alter any item on this document in any way. Any licensee who alters this document is required by law to affix his or her seal and to add the notation "Altered By" followed by his or her signature and the specific description of the alteration or revision.C www.apd.comCopyright 2017 DO NOT SCALE PLANS Copying, Printing, Software and other processes required to produce these prints can stretch or shrink the actual paper or layout.Therefore, scaling of this drawing may be inaccurate. Contact APD Architecture with any need for additional dimensions or clarifications.APD Architecture, Inc.17961 Cowan Irvine, CA 92614 585.742.2222 585.924.4914.fax17961 Cowan Irvine, CA 92614 585.742.2222 585.924.4914.faxNOT FOR CONSTRUCTIONIssued for Client Review 0 5 / 2 2 / 1 7 Revised per Client feedback 0 5 / 2 5 / 1 7 Revised per Client approval 0 6 / 0 1 / 1 7 Revised per Client feedback 0 9 / 2 1 / 1 7 3 Pr o p o s e d A L D I F r o n t E l e v a t i o n - N o r t h SC A L E : 1 / 1 6 " = 1 ' - 0 " 1 Ex i s t i n g F l o o r P l a n ( P a r t i a l ) SC A L E : 1 / 1 6 " = 1 ' - 0 " 4 Pr o p o s e d A L D I F r o n t E l e v a t i o n - N o r t h SC A L E : 1 / 8 " = 1 ' - 0 " Ele v a t i o n D i s c l a i m e r N o t e : Bu i l d i n g e l e v a t i o n w e r e c r e a t e d b y R e t a i l D e s i g n C o l l a b o r a t i v e o n 0 5 / 1 9 / 2 0 1 7 AT T A C H M E N T 4 AR R O Y O G R A N D E S H O P P I N G C E N T E R MA S T E R S I G N P R O G R A M Pr e p a r e d B y Da t e : 0 6 . 1 1 . 2 0 1 3 Re v i s e d : 0 2 . 0 2 . 2 0 1 6 Re v i s e d : 0 5 . 1 9 . 2 0 1 6 Re v i s e d : 0 1 . 1 3 . 2 0 1 8 AR R O Y O G R A N D E S H O P P I N G C E N T E R 2 PR E F A C E Th e s u b j e c t p r o p e r t y (“ A r r o y o G r a n d e S h o p p i n g C e n t e r ” ) i s l o c a t e d o n t h e s o u t h w e s t c o r n e r o f E a s t G r a n d A v e n u e a n d S o u t h Elm Street, Arroyo Gr a n d e , C A . T h e O w n e r i s G r a n d & E l m P a r t n e r s , L L P (“ G r a n d & E l m ” ) . T h e p r o p e r t y i s a p p r o x i m a t e l y 7 . 2 6 a c re s a n d c o n s i s t s o f e i g h t p a r c e l s an d i s z o n e d G a t e w a y M i x e d Us e . G r a n d & E l m P a r t n e r s , LL P ( “ G r a n d & E l m ” ) p r o p o s e s to r e n o v a t e a n e x i s t i n g r e t a i l s h o p p i n g c e n t e r w h i c h in c l u d e s n e w c o n s t r u c t i o n a n d d r i v e t h r u o f “ B u i l d i n g P a d A ” , d e mo l i t i o n , r e l o c a t i o n a n d b u i l d i n g s q u a r e f o o t a g e i n c r e a s e o f “ S hop Building D”, re c o n f i g u r a t i o n a n d b u i l d i n g s q u a r e f o o t a g e d e c r e a s e o f “ S h o p B u i l d i n g H ” , n e w l a n d s ca p e a n d h a r d s c a p e t h r o u g h o u t , f a ç a d e r e n ovation on the ex i s t i n g i n l i n e t e n a n t , a n d a n e w c o m p r e h e n s i v e s i g n a g e p r o g r a m f o r t h e e n t i r e s h o p p i n g c e n t e r . T h e p r o p o s e d t h r e e s t r u c t u r e s will bring additional se r v i c e s t o t h e s h o p p i n g c e n t e r a n d t h e r e n o v a t i o n s w i l l c r e a t e a vi b r a n t p e d e s t r i a n - o r i e n t e d s h o p p i n g c e n t e r f o r t h e A r r o y o G r ande community. Th e t o t a l b u i l d i n g s q u a r e f o o t a g e a d d i t i o n t o t h e s h o p p i n g c e n t e r i s 6 , 7 2 1 S F . T h i s i n c l u d e s t h e f o l l o w i n g : Ex i s t i n g s t r u c t u r e s Bu i l d i n g B ( R e t a i l B ) : 5 , 5 6 9 S F Th e G i r l ’ s R e s t a u r a n t ( R e t a i l C ) : 4 , 8 9 9 S F S h o p B u i l d i n g D ( S h o p s ) : 4 , 5 2 0 S F C o o k i e C r o c k ( R e t a i l E ) : 2 5 , 0 7 0 S F Ca r Q u e s t A u t o P a r t s ( R e t a i l F ) : 1 5 , 0 0 0 S F Ri t e A i d ( R e t a i l G ) : 1 8 , 0 1 8 S F Sh o p B u i l d i n g H ( R e t a i l ) : 4 , 9 9 0 S F Ex i s t i n g T o t a l B u i l d i n g S q u a r e F o o t a g e : 7 8 , 0 6 6 S F Pr o p o s e d s t r u c t u r e s Bu i l d i n g P a d A : 2 , 7 7 1 S F ( n e w c o n s t r u c t i o n w i t h d r i v e t h r u a n d p l a z a a r e a ) S h o p B u i l d i n g D : 8 , 4 7 0 S F ( d e m o l i t i o n , r e l o c a t i o n an d b u i l d i n g i n c r e a s e o f 3 , 9 5 0 S F f r o m e x i s t i n g ) S h o p B u i l d i n g H : 4 , 8 0 0 S F ( r e c o n f i g u r a t i o n a nd r e d u c t i o n i n s q u a r e f o o t a g e o f 1 9 0 S F ) Pr o p o s e d a d d i t i o n a l s q u a r e f o o t a g e : 6 , 7 2 1 S F Re d u c t i o n of “ S h o p B u i l d i n g H ” s q u a r e f o o t a g e : -1 9 0 S F Pr o p o s e d T o t a l B u i l d i n g S q u a r e F o o t a g e : 8 4 , 5 9 7 S F AR R O Y O G R A N D E S H O P P I N G C E N T E R 3 Th e A r r o y o G r a n d e S h o p p i n g C e n t e r i s l o c a te d 3 0 0 ’ o u t s i d e o f H i g h w a y 1 0 1 w i t h m o r e t h a n n i n e ( 9 ) t e n a n t s . T h e p r o j e c t c o n s i s ts of a Major tenant (2 0 , 0 0 0 S F o r m o r e ) , s i x ( 6 ) M i n o r T e n a n t s ( u n d e r 2 0 , 0 0 0 S F ) , a n d o n e F a st F o o d ( p r o j e c t w h i c h c o n s i s t s a d r i v e - t h r u ) . T h e s i gnage criteria for ea c h t e n a n t a r e o u t l i n e d w i t h i n t h i s S i g n P r o g r a m . A l l c r i t e r ia c o n t a i n e d w i t h i n t h i s p r o g r a m a r e c o n s i d e r e d a s a s u p p l e m e n t to the City of Arroyo Gr a n d e S i g n O r d i n a n c e , C h a p t e r 1 6 . 6 0 . Th e i n t e n t o f t h i s O v e r a l l S i g n P r o g r a m ( “ O S P ” ) f o r A r r o y o G r a n d e S h o p p i n g C e n t e r i s t o p r o v i d e g u i d e l i n e s t o a c h i e v e a v i s u a lly coordinated, ha r m o n i o u s , b a l a n c e d , a p p e a l i n g s i g n a g e e n v i r o n me n t a t t h e s i t e , c o n s i s t e n t w i t h t h e C i t y o f A r r o y o G r a n d e M u n i c i p a l C o d e . T h e OSP establishes gu i d e l i n e s a n d c r i t e r i a f o r t h e d e s i g n , i m p l e m e n t a t i o n , a n d r e g u la t i o n o f p r o j e c t i d e n t i t y a n d t e n a n t s i g n a g e a n d p r o p o r t i o n a l exposure. The Owner wi l l b e r e s p o n s i b l e f o r r i g o r o u s a d h e r e n c e s t o t h e O S P a n d w i l l d e t e r m i n e s i g n a g e l o c a ti o n s f o r e a c h t e n a n t , c o n s i s t e n t w i t h t h e lease terms, or d i n a n c e l i m i t a t i o n s , a n d t h i s O S P . T h e O w n e r w i l l r e t a i n t h e r i gh t t o a p p r o v e t h e d e s i g n a n d c o n t e n t o f a n y s i g n p r o p o s e d b y a new tenancy and wi l l e n s u r e c o m p l i a n c e w i t h r e q u i r e m e n t s f o r r e v i e w b y t h e C i t y o f A r r o y o G r an d e u n d e r a p p l i c a b l e o r d i n a n c e s . Th i s s i g n c r i t e r i o n a l s o d e s c r i b e s t h e r e s p o n s i b i l i t i e s o f t h e t e na n t s w i t h r e s p e c t t o t h e s i g n r e v i e w , a p p r o v a l , a n d i n s t a l l a t ion. All work shall meet or ex c e e d t h e m i n i m u m d e s i g n i n t e n t a n d f a b r i c a t i o n r e q u i r e m e n t s s h o w n i n t h i s d o c u m e n t . C o n f o r m a n c e w i l l b e e n f o r c e d . A d i v e r s i ty of sign types wi t h i n t h e p a r a m e t e r s o f t h e s e c r i t e r i a i s e n c o u r a g e d t o a l l o w f o r c r e a t i v e t e n a n t s i g n a g e . A n y n o n - c o n f o r m i n g o r u n a p p r o v e d s igns shall be brought in t o c o n f o r m a n c e a t t h e e x p e n s e f o r t h e t e n a n t . Up o n v a c a n c y , T e n a n t s h a l l r e m o v e s i g n a n d r e s t o r e f a s c i a t o or i g i n a l c o n d i t i o n a t T e n a n t ’ s s o l e e x p e n s e w i t h i n f i f t e e n ( 1 5 ) days of expiration of te r m i n a t i o n o f T e n a n t ’ s l e a s e . Te n a n t s h a l l b e r e s p o n s i b l e f o r t h e f o l l o w i n g e x p e n s e s r e l a t i n g t o s i g n a g e f o r t e n a n t ’ s s t o r e : 1. Pl a n c h e c k a n d p e r m i t f e e s 2. Fa b r i c a t i o n , i n s t a l l a t i o n o f s i g n a g e , a n d f i n a l e l e c t r i c a l c o n n e c t i o n s 3. Ma i n t e n a n c e a n d r e p a i r t o i n c l u d e : a l l c o s t s r e l a t i n g t o s i g n a g e r e mo v a l a n d r e p a i r o f a n y d a m a g e t o t h e b u i l d i n g , o r a n y p o r t i on of the sh o p p i n g c e n t e r . AR R O Y O G R A N D E S H O P P I N G C E N T E R 4 SI G N D E S I G N C R I T E R I A Th e f o l l o w i n g a r e g e n e r a l g u i d e l i n e s t o b e u s e d i n t h e d e v e l o p m e n t o f a l l s i g n a g e a n d g r a p h i c e l e m e n t s . x Si g n c a n i s t e r s m a y b e a l l o w e d f o r t e n a n t l o g o s o n l y w h e n s u c h l o g o c o n s t i t u t e s a r e g i s t e r e d t r a d e m a r k o r i s p a r t o f t h e D . B . A . However, “C a n L i k e ” s i g n s a r e t y p i c a l l y d i s c o u r a g e d . T e n a n t si g n s t h a t i n c o r p o r a t e l o g o s , b u s i n e s s i d e n t i t i e s , a n d/ o r i m a g e s d e n o t i n g t h e t y p e o f bu s i n e s s , s h a l l b e e n c o u r a g e d . L o g o d e s i g n a n d c o l o r t o be a p p r o v e d b y L a n d l o r d a n d t h e Ci t y o f A r r o y o G r a n d e . x Al l s i g n c o l o r s , l e t t e r i n g s t y l e s , g r a p h i c s , a n d m o u n t i n g a t t a c h m e nt s w i l l b e c o n s i d e r e d a g a i n s t o v e r a l l c o m p a t i b i l i t y w i t h t h e development an d a r c h i t e c t u r a l t h e m e . x Th e f i n a l d e s i g n a n d s i z e o f s i g n s w i l l b e a p p r o v e d a t t h e d i s c r e ti o n o f t h e L a n d l o r d a n d m u s t b e a p p r o v e d b y t h e C i t y o f A r r o y o Grande. All de c i s i o n s o f t h e L a n d l o r d w i l l b e b a s e d o n a r c h i t e c t u r a l c o m p a t i b i l i t y . x Si g n s s h a l l b e d e s i g n e d i n a m a n n e r t h a t i s n o t o n l y i m a g i n a t i v e b u t a l s o h i g h g r a p h i c q u a l i t y . I n a d d i t i o n , s i g n s s h o u l d b e c ompatible with an d c o m p l e m e n t a r y t o a d j a c e n t f a c a d e s . S i g n a g e a n d e n v i r o n m e n t a l g r a p hi c s s h o u l d b e c o n c e i v e d a s a n i n t e g r a l p a r t o f t h e b u i l d ing design an d n o t a p p l i e d a s a n a f t e r t h o u g h t . x No t w i t h s t a n d i n g t h e m a x i m u m s q u a r e f o o t a g e s s p e c i f i e d f o r a c o p y a r e a a l l o w a n c e s , s i g n s , a n d t y p o g r a p h y i n a l l c a s e s s h a l l a p p e ar balanced an d i n s c a l e w i t h t h e c o n t e x t o f t h e s i g n s p a c e a n d b u i l d i n g a s a w h o l e . S i g n s s h a l l b e c e n t e r e d o v e r e a c h T e n a n t s p a c e u n l e s s otherwise di r e c t e d b y L a n d l o r d a n d a p p r o v e d by t h e C i t y o f A r r o y o G r a n d e . x Pr i m a r y s t o r e f r o n t i d e n t i f i c a t i o n s h a l l b e l i m i t e d t o T e n a n t ’ s t r a d e n a m e a n d l o g o , a s a pp r o v e d i n t h e l e a s e a n d i n t h e C i t y o f A r r o y o G r a n d e Bu s i n e s s L i c e n s e . x Al l s i g n a g e l i g h t i n g s h a l l b e b a f f l e d o r c o n c e a l e d . L i g h t l e a k s w i l l n o t b e a l l o w e d . x Al l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i n g t h a t s h a l l b e t u r n e d o f f a f t e r b u s i n e s s h o u r s , o r a t t en (10:00) pm, wh i c h e v e r i s l a t e r . AR R O Y O G R A N D E S H O P P I N G C E N T E R 5 AC C E P T A B L E S I G N D E S I G N Th e f o l l o w i n g l i s t i s a b r o a d s u g g e s t i o n o f s i g n d e s i g n s o l u ti o n s . A l l s i g n d e s i g n s a r e s u b j e c t t o t h e a p p r o v a l o f L a n d l o r d a n d final approval by the Ci t y o f A r r o y o G r a n d e . x In d i v i d u a l c h a n n e l l e t t e r s w i t h l i g h t ( L E D ) t r a n s m i t t i n g a c r y l i c f a c e s . x Mi x e d m e d i a s i g n s i n c o r p o r a t i n g m u l t i - d i m e n s i o n a l f o r m s a n d c o m b i n a t i o n s o f c o l o r s , s h a p e s , m a t e r i a l s , a n d l i g h t i n g . x Ap p l i c a t i o n o f m a t e r i a l s , f i n i s h e s , a n d c o l o r s a s c u ll e d f r o m t h e i m m e d i a t e l y a d j a c e n t a r c h i t e c t u r e . x Di m e n s i o n a l l e t t e r f o r m s w i t h s e a m l e s s e d g e t r e a t m e n t s . x Re v e r s e c h a n n e l l e t t e r i n g . x Cu t o r f a b r i c a t e d s t e e l , p a i n t e d , o r u n f i n i s h e d . x Et c h e d m e t a l o r g l a s s , s a n d b l a s t e d g l a s s . x Di m e n s i o n a l s h a p e s a n d f o r m s o f m e t a l , h a r d w o o d , g l a s s , o r o t h e r m a t e r i a l w i t h p e r m a n e n t a p p e a r a n c e . x Gl a z e d c e r a m i c t i l e w o r k f o r m i n g p a t t e r n s a n d / o r fi e l d s , s u b j e c t t o h e i g h t a n d a r e a r e s t r i c t i o n s . x Si l h o u e t t e o r h a l o i l l u m i n a t i o n . x Fr o n t l i g h t i n g , i . e . g o o s e n e c k l i g h t i n g . AR R O Y O G R A N D E S H O P P I N G C E N T E R 6 SI G N C O N S T R U C T I O N A N D M A I N T E N A N C E x Al l s i g n s s h a l l c o m p l y w i t h t h e a p p l i c a b l e p r o v i s i o n s o f t h e A r r o y o G r a n d e M u n i c i p a l C o d e , Se c t i o n 1 6 . 6 0 . 1 0 0 , including, but not limited to th e C a l i f o r n i a B u i l d i n g C o d e r e l a t i v e t o d e s i g n a n d c o n s t r u c t i o n , st r u c t u r a l i n t e g r i t y , c o n n e c t i o n s , a n d s a f e t y . S i g n s s h a l l a lso comply with th e p r o v i s i o n s o f a l l a p p l i c a b l e e l e c t r i c a l c od e s a n d a d d i t i o n a l c o n s t r u c t i o n s t a n d a r d s . x Al l s i g n s s h a l l b e s t r u c t u r a l l y s a f e ; s h a l l b e m a d e o f r u s t i n h i bi t i v e m a t e r i a l s a n d s h a l l b e f a br i c a t e d , c o n s t r u c t e d , e r e c t e d , or installed and ma i n t a i n e d i n s u c h m a n n e r , a s w e l l a s c o m p l y w i t h t h e p r o v i s i o n s o f t h i s c o d e . x Ea c h s i g n h e r e a f t e r e r e c t e d o r r e m o d e l e d s h a l l b e a r , i n a p e rm a n e n t p o s i t i o n , c l e a r l y l e g i b l e id e n t i f i c a t i o n d e c a l s s t a t i n g t h e firm or co r p o r a t i o n r e s p o n s i b l e f o r i t s c o n s t r u c t i o n a n d e r e c t i o n . E l e c t r i c s i gn s s h a l l b e m a r k e d w i t h i n p u t a m p e r a g e s a t t h e f u l l l o a d input. x No s i g n s h a l l b e a t t a c h e d i n a n y f o r m , s h a p e o r m a n n e r t h a t w i ll i n t e r f e r e w i t h a n o p e n i n g r e q u i r e d f o r v e n t i l a t i o n , e x c e p t i n circumstances wh e n n o t v i o l a t i o n o f t h e b u i l d i n g o r f i r e c o d e s . x Si g n s s h a l l b e l o c a t e d i n s u c h a w a y t h a t t h e y m a i n t a i n h o r i zo n t a l a n d v e r t i c a l c l e a r a n c e o r a l l o v e r h e a d e l e c t r i c a l c o n d u c t o r s in accordance wi t h t h e e l e c t r i c a l c o d e a n d t h e r e g u l a t i o n s o f t h e a f fe c t e d e n t i t y a n d t h e P u b l i c U t i l i t i e s C o m m i s s i o n . x Ce r t a i n s i g n s m a y b e r e q u i r e d t o b e p r o p e r l y g u t t e r e d a n d c o n n ec t e d w i t h d o w n s p o u t s t o s t o r m d r a i n s s o t h a t w a t e r w i l l n o t d r i p or flow into pu b l i c s i d e w a l k s o r s t r e e t s . x Al l p e r m a n e n t f r e e s t a n d i n g s i g n s o r p o l e s s h a l l b e s e l f - s u p p o r t i n g s t ru c t u r e s e r e c t e d o n a n d p e r m a n e n t l y a t t a c h e d t o c o n c r e t e f oundations. Su c h s t r u c t u r e s o r p o l e s s h a l l b e f a b r i c a t e d o n l y f r o m s t e e l o r ot h e r s u c h m a t e r i a l s a s a p p r o v e d b y t h e B u i l d i n g O f f i c i a l . x Al l s i g n s s h a l l b e c o n s t r u c t e d t o w i t h s t a n d w i n d l o a d s , a c c e p t a b l e t o t h e B u i l d i n g O f f i c i a l . x No s i g n s h a l l b e s u s p e n d e d b y c h a i n s o r o t h e r d e v i c e s t h a t w i l l a l l o w t h e s i g n t o s w i n g d u e t o w i n d a c t i o n . S i g n s s h a l l b e a n c hored to pr e v e n t a n y l a t e r a l m o v e m e n t s t h a t w o u l d c a u s e w e a r o n s u p p o r t i n g m e m b e r s o r c o n n e c t i o n s . AR R O Y O G R A N D E S H O P P I N G C E N T E R 7 SI G N M A I N T E N A N C E x Ev e r y s i g n a n d a l l p a r t s , p o r t i o n s , c o m p o n e n t s , a n d m a t e r i a l s t h er e o f s h a l l b e m a i n t a i n e d a n d k e p t i n g o o d c o n d i t i o n a n d p r o p e r repair. The di s p l a y s u r f a c e o f a l l s i g n s s h a l l b e k e p t c l e a n , n e a t l y p a i n t e d , a n d f r e e f r o m r u s t a n d c o r r o s i o n . A n y c r a c k e d o r b r o k e n s u r f aces and ma l f u n c t i o n i n g o r d a m a g e d p o r t i o n s o f a s i g n s h a l l b e r e p a i r e d o r r e p l a c e d w i t h i n t h i r t y ( 3 0 ) c a l e n d a r d a y s f o l l o w i n g n o t i f i c a t ion by the city. No n c o m p l i a n c e w i t h s u c h a r e q u e s t s h a l l c o n s t i t u t e a n u i s a n c e a n d ma y b e a b a t e d i n a c c o r d a n c e w i t h t h e p r o v i s i o n s o f t h i s c o d e . x La n d l o r d r e s e r v e s t h e r i g h t t o p e r i o d i c a l l y h i r e a n i n d e p e n d e n t e l e ct r i c a l e n g i n e e r , a t T e n a n t ’ s s o l e e x p e n s e , t o i n s p e c t t h e installation of the Te n a n t ’ s s i g n s . C o d e v i o l a t i o n s s h a l l b e c o r r e c t e d a t T e n a n t ’ s e x p e n s e . x An y m a i n t e n a n c e , e x c e p t a c h a n g e o f a c o p y n o t s p e c i f i c a l l y e x e m p t e d , s h a l l b e p e r m i t t e d . AR R O Y O G R A N D E S H O P P I N G C E N T E R 8 MI S C E L L A N E O U S T E N A N T B U I L D I N G S I G N A G E x Ea c h t e n a n t s h a l l b e p e r m i t t e d t o p l a c e u p o n e a c h e n t r a n c e o f i t s st o r e ( i n s i d e s t o r e f r o n t g l a s s ) no t m o r e t h a n 1 4 4 s q u a r e i n c h es of gold leaf de c a l a p p l i c a t i o n l e t t e r i n g n o t t o e x c e e d 2 i n c h e s i n h e i g h t , in d i c a t i n g h o u r s o f b u s i n e s s , e me r g e n c y t e l e p h o n e n u m b e r s , e t c . x Re c e i v i n g d o o r s m a y h a v e a t w o i n c h h i g h b l o c k l e t t e r s i g n i d e n t i f y i n g t h e T e n a n t ’ s n a m e i n s t a l l e d b y T e n a n t . L a n d l o r d s h a l l i n s t a l l a d d r e s s ab o v e t h e d o o r i n s i x ( 6 ) i n c h h i g h b l o c k l e t t e r s . L e t t e r s s h al l b e t h e s a m e c o l o r t h r o u g h o u t t h e p r o j e c t a n d a p p l i e d d i r e c t l y to the door. See “T e n a n t D e l i v e r y D o o r ” f o r sp e c i f i c a t i o n s . x La n d l o r d s h a l l i n s t a l l a d d r e s s n u m b e r s f o r e a c h b u i l d i n g o n t h e fr o n t b u i l d i n g w a l l , 1 2 i n c h e s b e l o w t h e p a r a p e t o r c o r n i c e a n d located on the to p - r i g h t o f t h e m a i n b u i l d i n g w a l l . L e t t e r s t y l e t o He l v e t i c a R e g u l a r , h e i g h t t o b e s i x i n c h e s ( 6 ” ) , s e c u r e l y m o u n t e d t o t h e w a l l , a n d a p p r o v e d by t h e B u i l d i n g a n d F i r e D e p a r t m e n t s . Se e “ T e n a n t D e l i v e r y D oo r ” f o r s p e c i f i c a t i o n s . x Bu i l d i n g P a d s A , a n d i n d i v i d u a l t e n a n t s f o r B u i l d i n g P a d B , a nd D , a r e a l l o w e d o n e ( 1 ) a d d i t i o n a l w a l l s i g n o n t h e w a l l t h a t a b uts the interior (f r o n t a g e ) p a r k i n g l o t . S p e c i f i c a t i o n s a r e o u t l i n e d u n d e r e a c h B u i l d i n g P a d s e c t i o n . x St a f f t o w o r k w i t h a p p l i c a n t ( s ) o n a l l p r o p o s e d s i g n a g e t o e n s u r e i t c o m p l i e s w i t h t h e A r r o y o G r a n d e S h o p p i n g C e n t e r O v e r a l l S i gnage Pr o g r a m a n d t h e A r r o y o G r a n d e M u n i c i p a l C o d e . x Bu i l d i n g P a d s “ E -H” a r e a l lo w e d p l a c e m e n t t h e g r o u n d m o n u m e n t s i g n s o n G r a n d a n d El m ; B u i l d i n g P a d s B & D a r e a l l o w e d p l a c e m e n t o n bu s i n e s s d i r e c t o r i e s o n G r a n d & E l m . T h e l o c a t i o n f o r t h e g r o u n d m o n u m e n t s i g n s a n d b u s i n e s s d i r e c t o r i e s a r e i d e n t i f i e d o n t h e site plan in th e p r o g r a m . La n d l o r d h a s t h e r i g h t , a t t h e i r d i s c r e t i o n , t o a l l o w a d d i t i o n a l te n a n t s o n t h e b u s i n e s s d i r e c t o r i e s , i f s p a c e a v a i l a b l e . AR R O Y O G R A N D E S H O P P I N G C E N T E R 9 PR O H I B I T E D S I G N T Y P E S x An y s i g n n o t i n c o m p l i a n c e w i t h t h e p r o v i s i o n s o f t h e c o d e , Se c t i o n 1 6 . 6 0 . 0 6 0 . P o t e n t i a l v i o l a t i o n s s h a l l b e p r o c e s s e d p u r s u a n t to City of Ar r o y o G r a n d e D e v e l o p m e n t C o d e S e c t i o n 1 6 . 0 8 . 1 0 0 . x Ro o f s i g n s e x t e n d i n g a b o v e t h e e a v e o r p a r a p e t l i n e , e x c e p t w h e n , in t h e o p i n i o n o f t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e , t h e s i g n is a co m p l e m e n t a r y a r c h i t e c t u r a l f e a t u r e o f t h e b u i l d i n g . T h is p r o v i s i o n d o e s n o t a p p l y t o i n t e g r a l r o o f s i g n s . x Fl a s h i n g s i g n s , e x p e c t t i m e a n d t e m p e r a t u r e s i g n s s p e c i f i c a l l y p e rm i t t e d p u r s u a n t t o a s i t e d e v e lo p m e n t a p p r o v a l , s u c h a s b u t n ot limited to Ar c h i t e c t u r a l R e v i e w , P l o t P l a n R e v i e w , C o n d i t i on a l U s e P e r m i t , R e v i e w o r S i g n A p p r o v a l . x Bl a d e ( p r o j e c t i n g ) s i g n s x Ca n o p y / A w n i n g s i g n s x An i m a t e d s i g n s c o n v e y i n g t h e i l l u s i o n o f o r a c t i o n m o t i o n . x Re v o l v i n g o r r o t a t i n g s i g n s . x Si g n s e m i t t i n g a u d i b l e s o u n d s , o d o r s , o r v i s i b l e m a t t e r . x Ve h i c l e - m o u n t e d c o m m e r c i a l s i g n s w h e n p a r k e d o r s t o r e d o n p r o p e r t y o r w i t h i n t h e p u b l i c r i g h t - o f - w a y t o i d e n t i f y a b u s i n e s s o r advertise a pr o d u c t . x Po r t a b l e s i g n s n o t s p e c i f i c a l l y p e r m i t t e d t o t h e p r o v i s i o n s o f t h i s c h a p t e r . x Of f - s i t e s i g n s n o t s p e c i f i c a l l y p e r m i t t e d b y t h e p r o v i s i o n s o f t h i s c h a p t e r . x Si g n s w i t h i n t h e p u b l i c r i g h t - o f - w a y e x p e c t t h o s e r e q u i r e d b y a G o v e r n m e n t a l A g e n c y . AR R O Y O G R A N D E S H O P P I N G C E N T E R 10 x Si g n s w i t h i n t h e p u b l i c r i g h t - o f - w a y ( i n c l u d i n g p l a n t e d s t r i p s , tr e e w e l l s , f e n c e s , a n d s t r e e t m e d i a n s ) , o n p u b l i c p r o p e r t y o r in any location wh i c h i n t e r f e r e s w i t h v e h i c u l a r , b i c y c l e , o r p e d e s t r i a n c i r c u l a t i o n o r s a f e t y . x Sa i l o r w i n g s i g n s x St a t u a r y ( s t a t u e s o r s c u l p t u r e s ) a d v e r t i s i n g p r o d u c t s o r l o g o s of t h e b u s i n e s s l o c a t e d o u t s i d e o f t h e s t r u c t u r e t h a t h o u s e s t h e business. x El e c t r i c r e a d e r b o a r d s i g n s t h a t a r e n o t e x e m p t b y v i r t u e o f b e i n g i n t e r i o r s i g n s a n d t h a t a r e n o t o t h e r w i s e s p e c i f i c a l l y p e r m i tted by the pr o v i s i o n s o f t h i s c h a p t e r . x Si g n s t h a t p u r p o r t t o b e o r a r e i n i m i t a t i o n o f o r r e s e m b l e o f f ic i a l t r a f f i c w a r n i n g d e v i c e s o r s i g n s t h a t , b y c o l o r , l o c a t i o n , or lighting, may co n f u s e o r d i s o r i e n t v e h i c u l a r o r p e d e s t r i a n t r a f f i c . T h i s p r o h i bi t i o n s h a l l n o t i n c l u d e t r a f f i c o r d i r e c t i o n a l s i g n s i n s t a l l e d on private property to c o n t r o l o n - s i t e t r a f f i c . x St r o b e o r r e v o l v i n g l i g h t s u s e d a s a n a t t e n t i o n - g e t t i n g d e v i c e . x Of f - s i t e c o m m e r c i a l s i g n s , i n c l u d i n g t h o s e w i t h i n t h e p u b l i c - r i g h t - o f - w a y , h e l d o r s u p p o r t e d b y a p e r s o n . x Po l e s i g n s AR R O Y O G R A N D E S H O P P I N G C E N T E R 11 TE M P O R A R Y S I G N S x Ou t d o o r s i g n s c o n t a i n i n g l i g h t b u l b s t r i n g s o u t s i d e o f t h e b u i l d i n g, e x c e p t f o r t e m p o r a r y u s e s s u c h a s , b u t n o t l i m i t e d t o , C h r istmas tree lots, ca r n i v a l s , a n d o t h e r s i m i l a r u s e s s u b j e c t t o p r i o r a p p r o v a l o f a t e m p o r a r y u s e p e r m i t . x In f l a t a b l e a d v e r t i s i n g d e v i c e s , i n c l u d i n g h o t a i r b a l l o o n s un l e s s a p p r o v e d t h r o u g h t h e T e m p o r a r y U s e P e r m i t p r o c e s s u p o n t h e re c o m m e n d a t i o n o f t h e A r c h i t e c t ur a l R e v i e w C o m m i t t e e . x Al l t e m p o r a r y b a n n e r s , d e c o r a t i o n s , a n d s e a r c h l i g h t s s h a l l c o m p l y w it h t h e C i t y o f A r r o y o G r a n d e M u n i c i p a l C o d e a s i n d i c a t e d i n Section 16 . 6 0 . 0 5 0 ( A + B ) . x St a f f t o w o r k w i t h a p p l i c a n t ( s ) o n a l l p r o p o s e d s i g n a g e t o e n s u r e i t c o m p l i e s w i t h t h e A r r o y o G r a n d e S h o p p i n g C e n t e r O v e r a l l S i gnage Pr o g r a m a n d t h e A r r o y o G r a n d e M u n i c i p a l C o d e . AR R O Y O G R A N D E S H O P P I N G C E N T E R 12 SU B M I T T A L S & A P P R O V A L S 1. Ea c h T e n a n t s h a l l p r o v i d e a m i n i m u m o f o n e ( 1 ) p r i m a r y i d e n t i f i c a t i on w a l l s i g n i n a c c o r d a n c e w i t h t h e a p p r o v e d M a s t e r S i g n P l a n herein pr o v i d e d : a. On l y t h o s e s i g n t y p e s p r o v i d e d f o r a n d s p e c i f i c a l l y a p p r o v e d i n w r i t i n g b y t h e L a n d l o r d a n d p e r m i t t e d b y t h e C i t y o f A r r o y o G r a nde wi l l b e a l l o w e d . T h e T e n a n t s w i l l b e r e q u i re d a t t h e i r e x p e n s e , t o r e m o v e a n y s i g n t h a t i s i n s t a l l e d w i t h o u t t h e C i t y o f A r r o y o Grande an d L a n d l o r d ’ s a p p r o v a l . b. Al l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s c r i t e r i a an d o v e r a l l d e s i g n q u a l i t y . A p p r o v a l o r d i s a p p r o v a l o f s i g n s u b mittals ba s e d o n a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d t h e C i t y o f A r r o y o G r a n d e . c. Pr i o r t o m a n u f a c t u r e o f a n y s i g n i n t h e c e n t e r , t h e T e n a n t s h a l l s u b m i t t o t h e L a n d l o r d f o r a p p r o v a l t w o ( 2 ) c o p i e s o f d e t a i l e d show dr a w i n g s . T h e s e d r a w i n g s s h a l l i n c l u d e t h e b u i l d i n g e l e v a t i o n s t o w h i c h t h e s i g n s a r e t o b e a t t a c h e d , s i g n m a t e r i a l s , d i m e n s i o ns, gr a p h i c s , c o l o r s , a n d m e t h o d o f a t t a c h m e n t . D r a w i n g s r e q u i r e d i n c l u d e : i. El e v a t i o n o f s t o r e f r o n t d r a w n t o s c a l e , i n d i ca t i n g m a t e r i a l s , c o l o r s , a n d d i m e n s i o n s ii . Se c t i o n t h r o u g h l e t t e r a n d / o r s i g n p a n e l s h o w i n g t h e d i m e n s i o n e d pr o j e c t i o n o f t h e f a c e o f t h e l e t t e r a n d / o r s i g n p a n e l a n d th e i l l u m i n a t i o n . ii i . Dr a w i n g s s h o w i n g a t t a c h m e n t d e v i c e s a n d c o n s t r u c t i o n d e t a i l . d. Dr a w i n g s s h a l l b e m a i l e d t o : GR A N D & E L M P A R T N E R S , L L P 20 0 0 O a k S t r e e t , S u i t e 1 0 0 Ba k e r s f i e l d , C A 9 3 3 0 1 At t n : M r . P h i l F o n t e s e. Al l T e n a n t s i g n s u b m i t t a l s s h a l l b e r e v i e w e d b y L a n d l o r d a n d / o r it s a g e n t f o r c o n f o r m a n c e w i t h t h e p r o v i s i o n s o f t h e M a s t e r S i g n Pr o g r a m P l a n . W i t h i n t e n ( 1 0 ) b u s i n e s s d a y s a f t e r r e c e i p t o f Te n a n t ’ s d r a w i n g s , L a n d l o r d s h a l l a p p r o v e t h e s u b m i t t a l , a p p r o v e the su b m i t t a l c o n t i n g e n t u p o n a n y r e q u i r e d m o d i f i c a t i o n s , o r d i s a p p r o v e T e na n t ’ s s i g n s u b m i t t a l . A p p r o v a l o r d i s a p p r o v a l s h a l l b e t h e AR R O Y O G R A N D E S H O P P I N G C E N T E R 13 so l e r i g h t a n d d i s c r e t i o n o f L a n d l o r d & C i t y o f A r r o y o G r a n d e . A ll f u l l s e t o f f i n a l p l a n s m u s t b e a p p r o v e d i n w r i t i n g b y L a n d lord, pr i o r t o a p p l i c a t i o n s u b m i t t a l t o t h e C i t y o f A r r o y o G r a n d e f o r pe r m i t s . C i t y p e r m i t s s h a l l b e o b t a i n e d p r i o r t o s i g n f a b r i c a t ion. f. Fo l l o w i n g L a n d l o r d ’ s a p p r o v a l o f p r o p o s e d s i g n a g e , T en a n t o r h i s a g e n t s h a l l s u b m i t t h r e e ( 3 ) s e t s o f d r a w i n g s w i t h o n e ( 1 ) s t a m p e d ap p r o v e d b y L a n d l o r d t o t h e C i t y o f A r r o y o G r a n d e . T e n a n t s h a l l b e s o l e l y r e s p o n s i b l e f o r t h e c o s t o f t h e C i t y o f A r r o y o G r a n d e plan ch e c k f e e s a n d p e r m i t s a n d s h a l l f u r n i s h L an d l o r d w i t h a c o p y o f s a i d p e r m i t s p r i o r t o i n s t a l l a t i o n o f T e n a n t ’ s s i g n ( s ) . g. Te n a n t ’ s s i g n c o n t r a c t o r s h a l l c a r r y W o r k m a n ’ s C o m p e n s a t i o n a n d Pu b l i c L i a b i l i t y I n s u r a n c e a g a i n s t a l l d a m a g e s u f f e r e d o r d o n e by an y a n d a l l p e r s o n a a n d / o r p r o p e r t y w h i l e e n g a g e d i n t h e c on s t r u c t i o n a n d e r e c t i o n o f s i g n s i n t h e a m o u n t o f o n e - m i l l i o n ($ 1 , 0 0 0 , 0 0 0 . 0 0 ) p e r o c c u r r e n c e . E v i d e n c e o f t h i s i s s u a n c e m u s t be p r o v i d e d t o t h e L a n d l o r d p r i o r t o i n s t a l l a t i o n , n a m i n g GRAND & EL M P A R T N E R S , L L P , o r o t h e r p a r t y a s m a y b e r e q u i r e d , a s a d d i t i o n a l i n s u r e d . AR R O Y O G R A N D E S H O P P I N G C E N T E R 14 SI G N A R E A M E A S U R E M E N T : B U I L D I N G P A D “ A ” FA S T F O O D Ex h i b i t 2 i l l u s t r a t e s t h e m e t h o d o f d e t e r m i n i n g m a x i m u m s q u a r e f oo t a g e s f o r t h e a l l o w a b l e s i g n a r e a c a t e g o r i e s t h a t a r e o u t l i n e d within the Overall Si g n P r o g r a m . A t o t a l o f u p t o t w o ( 2 ) t e n a n t s a r e a l l o w e d t o o c c u p y B u i l d i n g P a d “ A ” a n d t h e s i g na g e b e l o w i s b a s e d o n t h e a l l o c a t e d s i g n a g e f o r te n a n t s a t B u i l d i n g P a d A . Te n a n t 1 i s t h e m a i n t e n a n t o f B u i l d i n g P a d A a n d u t i l i z e s t h e d r iv e - t h r u f o r t h e i r b u s i n e s s u s e . T e n a n t 2 u t i l i z e s t h e r e m a i n der square footage of the bu i l d i n g . T h e a l l o c a t e d s i g n f o r e a c h t e n a n t i s b a s e d o n t h e t e n a n t l e a s e p e r c e n t a g e a r e a o f t h e o v e r a l l B u i l d i n g P a d A . Ov e r a l l B u i l d i n g S q u a r e F o o t a g e : 2 , 7 7 1 S F Si g n T y p e a n d N u m b e r P e r m i t t e d : A t o t a l o f f o u r ( 4 ) w a l l s i g n s a l l o w e d , p e r t h e i n d i c a t e d a r e a s b e l o w . O n e ( 1 ) p a n e l a l l o w e d o n d i r e c t o r y s i g n on E l m S t r e e t a n d a s s i g n e d t o t e n a n t w h o ut i l i z e s t h e D r i v e - t h r u f o r t h e i r b u s i n e s s . . S i g n p r o g r a m t o a l l o w r e a r b u i l d i n g s i g n age. Tenant receiving do o r m a y h a v e T e n a n t ’ s n a m e ( i n s t a l l e d b y T e n a n t ) a n d b u i l d i n g a d d r e s s ( i n s t a l l e d b y L a n d l o r d ) . Wa l l S i g n s : Wa l l S i g n i s a f f i x e d i n a n y m a n n e r t o a n y e x t e r i o r w a l l o f a b u i ld i n g o r s t r u c t u r e a n d w h i c h i s p a r a l l e l t o a n d p r o j e c t s n o t m o re than ei g h t e e n ( 1 8 ) i n c h e s f r o m t h e b u i l d i n g o r s t r u c t u r e w a l l . U n l e s s o t h e r w i s e s t a t e d i n t h i s O v e r a l l S i g n P l a n , t h e w a l l s i g n s s h all not exceed a ma x i m u m o f 7 0 S F i n s i g n a r e a . Po r t a b l e S i g n s : 1. Ca n n o t b l o c k d o o r w a y , a c c e s s , o r A m e r i c a n w i t h D i s a b i l i t i e s A c c e s s 2. Co n s t r u c t e d f r o m w o o d o r p l a s t i c a n d h a v e a p r o f e s s i o n a l a p p e a r a n c e 3. On l y o n e p o r t a b l e s i g n i s a l l o w e d p e r b u s i n e s s 4. Po r t a b l e s i g n s t h a t a r e p r o p o s e d f o r a s t o r e o r r e s t a u r a n t l o c a t e d i n a s h o p p i n g c e n t e r m u s t b e l o c a t e d i m m e d i a t e l y a d j a c e n t t o that business. Ac c e s s o r y S i g n s : A c c e s s o r y s i g n s d o n o t c o u n t t o w a r d s t h e p e r m i t t e d s i g n a g e i f r e s t r i c t e d t o t e n ( 1 0 ) p e r c e n t o r l e s s . A c c e s s o ry signs between ten (1 0 ) a n d t w e n t y ( 2 0 ) o f t h e w a l l a r e a c a n b e a l l o w e d w i t h a r e c o mm e n d a t i o n f r o m t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e ; h o w e v e r a r e as greater than AR R O Y O G R A N D E S H O P P I N G C E N T E R 15 te n ( 1 0 ) p e r c e n t s h a l l b e c o n s i d e r e d t o w a r d t o t a l p e r m i t t e d s i g n a r e a . T h e d e s i g n , n u m b e r , l o c a t i o n a n d s i z e o f a c c e s s o r y s i g n s shall be reviewed and ap p r o v e d a s p a r t o f t h e s i g n p e r m i t . Dr i v e - T h r u M e n u B o a r d s : D r i v e - t h r u m e n u b o a r d s o r v e n d i n g m a c h i n e s i g n s d o n o t c o u n t t o w a r d s t h e p e r m i t t e d s i g n a g e i f t h e y a r e no larger than si x t e e n ( 1 6 ) s q u a r e f e e t . I n c i d e n t a l a n d s u p p l e m e n t a l s i g n s b e t w e e n s i x t e e n ( 1 6 ) a n d t h i r t y - t w o ( 3 2 ) s q u a r e f e e t c a n b e a l l o w e d with a re c o m m e n d a t i o n fr o m t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e , h o w e v e r a r e a s g r e a t e r th a n s i x t e e n ( 1 6 ) s q u a r e f e e t s h a l l b e c o n s i d e r e d t o w a r d t o t a l pe r m i t t e d s i g n a r e a . M e n u b o a r d s f o r d r i v e - t h r o u g h r e s t a u r a n t s a r e s u b j e c t t o t h e f o l l o w i n g : 1. No t t o e x c e e d t w o o n - s i t e s i n g l e f a c e s i g n s 2. Li m i t e d t o l o c a t i o n s a d j a c e n t t o a v e h i c l e q u e u i n g l a n e f o r t h e s e r v i c e p o i n t o f t h e d r i v e - t h r o u g h p a d 3. Fr e e - s t a n d i n g m e n u b o a r d s s h a l l n o t e x c e e d e i g h t ( 8 ) f e e t i n h e i g h t a s m e a s u r e d f r o m t h e f i n i s h e d e l e v a t i o n o f t h e v e h i c l e q u e u ing lane. Mi s c e l l a n e o u s S i g n s : V e h i c l e - o r ie n t e d c o n v e n i e n c e a n d d i r e c t i o n a l s i g n s s o l e l y f o r t h e p u r p o s e o f g u i d i n g t r a f f i c a n d p a r k i n g o n private property, an d n o t b e a r i n g a d v e r t i s i n g m a t e r i a l , l i m i t e d t o a m a x i m u m a r e a of t w o s q u a r e f e e t a n d a m a x i m u m l e t t e r h e i g h t o f f o u r i n c h e s . Mo n u m e n t ( g r o u n d ) s i g n s : B u i l d i n g A i s p r o h i b i t e d f o r p l a c e m e n t o n bo t h M a j o r m o n u m e n t s i g n s ; h o w e v e r , i s a l l o w e d f o r a p a n e l o n the Business Di r e c t o r y l o c a t e d o n E l m S t r e e t T e n a n t w h o u t i l i z e s t h e d r i v e- t h r u f o r t h e i r b u s i n e s s i s a l l o w e d t h e p a n e l s p a c e o n t h e b u s i n e ss directory on Elm St r e e t o n l y . Pr o h i b i t e d S i g n s : x Bl a d e ( p r o j e c t i n g ) s i g n s x Ca n o p y / a w n i n g s i g n s Al l o w e d S q u a r e F o o t a g e : To t a l a r e a f o r a l l s i g n s , e x c e p t p o r t a b l e s i g n s , s h a l l n o t e x c e e d 1 ½ S F o f s i g n a r e a f o r e a c h l i n e a r f o o t o f s t r e e t f r o n t a g e for the first 100’ of frontage. Ea c h s i g n s h a l l n o t e x c e e d 7 0 S F . AR R O Y O G R A N D E S H O P P I N G C E N T E R 16 Fr o n t B u i l d i n g E l e v a t i o n ( N o r t h ) : T h i s s i g n a g e i s a l l o c a t e d t o T e n a n t 1 w h o ut i l i z e s t h e d r i v e - t h r u f o r t h e i r b u s i n e s s . On e ( 1 ) w a l l s i g n i s a l l o w e d o n t h e e x t e r i o r w a l l o n G r a n d A v e nu e . T h e a l l o c a t e d a m o u n t f o r t h e N o r t h e l e v a t i o n i s o n e ( 1 ) s q u are foot per linear of th e n o r t h e l e v a t i o n ( r o u n d e d t o t h e n e a r e s t f o o t ) . T h e m a x i m u m S o ut h s i g n a g e s q u a r e f o o t a g e a l l o w e d s h a l l n o t e x c e e d 2 0 S F . In t e r i o r B u i l d i n g S i g n a g e ( W e s t ) : Th e a l l o c a t e d s i g n a g e f o r t h e w e s t e l e v a t i o n i s 7 0 S F . F o r e a c h l e a s a b l e t e n a n t s p a c e , o n e ( 1 ) w a l l s i g n i s al l o w e d o n t h e i n t e r i o r w a l l t h a t a b u t s t h e i n t e r i o r p a r k i n g l o t . Th e a l l o c a t e d s q u a r e f o o t a g e o f i n t e r i o r s i g n a g e f o r e a c h l e asable tenant space (r o u n d e d t o t h e n e a r e s t f o o t ) i s ba s e d o n t h e p e r c e n t a g e o f t h e t e n a n t ’ s l e a s a b l e a r e a o f t h e o v e r a l l B u i l d i n g A . F o r e x a m p l e , t h e t o t a l s q u a r e f o o t a g e fo r B u i l d i n g P a d A i s 2 , 2 7 0 . T e n a n t 1 o c c u p i e s 1 , 8 6 0 S F ( 6 7 % ) of t h e o v e r a l l b u i l d i n g s q u a r e f o o t a g e a n d T e n a n t 2 o c c u p i e s t h e remaining space of 91 0 S F ( 3 3 % ) . T h e r e f o r e , T e n a n t 1 i s a l l o w e d 6 7 % o f t h e a l l o c a t e d w a l l s i g n a g e ( 7 0 S F ) o n t h e w e s t e l e v a t i o n a n d T e n a n t 2 i s a llowed the re m a i n i n g (3 3 % ) . Re a r B u i l d i n g E l e v a t i o n ( S o u t h ) : Th i s s i g n a g e i s a l l o c a t e d t o T e n a n t 2 : O n e ( 1 ) w a l l s i g n i s a l l o w e d o n t h e e x t e r i o r w a l l t h a t a b u t s t h e i n t e r i o r pa r k i n g l o t . T h e a l l o c a t e d s q u a r e f o o t a g e f o r t h e S o u t h e l e v a ti o n i s o n e ( 1 ) s q u a r e f o o t p e r l i n e a r o f s o u t h e l e v a t i o n ( r o u n d e d to the nearest foot). Th e m a x i m u m S o u t h s i g n a g e s q u a r e f o o t a g e a l l o w e d s h a l l n o t e x c e e d 2 0 S F . Lo c a t i o n : S i g n s s h o u l d b e l o c a t e d s y m m e t r i c a l l y i n r e l a t i o n t o f a c a d e s a n d f i t i n w i t h t h e a r c h i t e c t u r a l f e a t u r e s o f t h e b u i l d i n g . W a l l mounted si g n a g e s h o u l d b e c e n t e r e d a b o v e s t o r e f r o n t a n d l o c a t e d n e a r a nd a b o v e t h e e n t r y o f t h e b u i l d i n g t o b e t t e r r e l a t e t o p e d e s t r i a n traffic. Signage width sh o u l d n o t e x c e e d f i f t y ( 5 0 ) pe r c e n t o f l e a s a b l e f r o n t a g e a n d s h a l l b e p r o p o r t i on a l l y c e n t e r w i t h i n t e n a n t ’ s l e a s e d f r o n t a g e s p a c e . Signage shall be ar c h i t e c t u r a l l y i n t e g r a t e d i n t o t h e p r o j e c t d e s i g n a n d p r o v i d e c le a r a n c e n e c e s s a r y f o r c o m p l i a n c e w i t h t h e A m e r i c a n s w i t h D i s a b ilities Act (A.D.A). Si g n s s h a l l m e e t a l l r e q u i r e m e n t s o f t h e D e v e l o p m e n t C o d e ( 16 . 6 0 ) a n d p r o v i s i o n s o f t h e s e g u i d e l i n e s a n d s t a n d a r d s . Ma t e r i a l s a n d C o l o r s : Si g n m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g m a t e r i a l a n d s h a l l b e in m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f t h e A r r o y o G r a n d e Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l o r s s h a l l c o m p l e m e n t t h e b u i l d i n g c o l o r s c h e m e . B r i g h t , i n t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e scent, “neon” or “day - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . Ca p i t a l l e t t e r s s h a l l n o t e x c e e d a h e i g h t o f e i g h t e e n ( 1 8 ) i n c h es . L o w e r c a s e l e t t e r s h a l l n o t e x c e e d a h e i g h t o f e i g h t e e n ( 1 8 ) inches. When using lo g o s , l o g o s i z e s h o u l d n o t e x c e e d t w e n t y - f o u r ( 2 4 ) i n c h e s . T w o ( 2 ) r o w s o f l e t t e r s s h a l l n o t e x c e e d t h i r t y - s i x ( 3 6 ) i n c h e s . Si g n I l l u m i n a t i o n : S i g n s m a y b e e x t e r n a l l y i l l u m i n a t e d w i t h i n c a n d e s c e n t l i g h t s o r o t h e r l i g h t i n g t h a t d o e s n o t p r o d u c e g l a r e a n d i s d e s i g n e d t o co n v e r s e e n e r g y ( L E D I l l u m i n a t e d L e t t e r s ) . W a l l , c a n o p y , o r p ro j e c t i n g s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s o r e x p o sed ornamental fi x t u r e s t h a t c o m p l e m e n t t h e b u i l d i n g ’ s a r c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i n g t h a t s h a l l b e t u r n e d o f f af t e r b u s i n e s s h o u r s , o r a t t e n ( 1 0 : 0 0 ) p m , w h i c h e v e r i s l a t e r . AR R O Y O G R A N D E S H O P P I N G C E N T E R 17 Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s c r i t e r i a a n d o v e r a l l d e s i g n q u a l i t y . A p p r o v a l o r d i s a p p r o v a l o f s i g n s u bmittals ba s e d o n a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d an d t h e C i t y o f A r r o y o G r a n d e . A n y d e v i a t i o n s f r o m t h e s t andards outlined in the Ar r o y o G r a n d e S i g n P r o g r a m o r A r r o y o G r a nd e M u n i c i p a l C o d e r e q u i r e a p p r o v a l f r o m t h e Ar r o y o G r a n d e A r c h i t e c tu r a l R e v i e w C o m m i t t ee. AR R O Y O G R A N D E S H O P P I N G C E N T E R 18 AR R O Y O G R A N D E S H O P P I N G C E N T E R 19 SI G N A R E A M E A S U R E M E N T S : B U I L D I N G P A D “ B ” ( M i n o r T e n a n t s ) Ex h i b i t 2 i l l u s t r a t e s t h e m e t h o d o f d e t e r m i n i n g m a x i m u m s q u a r e f oo t a g e s f o r t h e a l l o w a b l e s i g n a r e a c a t e g o r i e s t h a t a r e o u t l i n e d within the Overall Si g n P r o g r a m . Ov e r a l l B u i l d i n g S q u a r e F o o t a g e : 5 , 5 6 9 S F Si g n T y p e a n d N u m b e r P e r m i t t e d : O n e ( 1 ) w a l l s i g n p e r f r o n t a g e a n d p l a c e m e n t o n B u s i n e s s D i r e c t o r y . P l a c e m e n t o n t h e b u s i n e s s d i r e c t o r y i s ba s e d o n a v a i l a b i l i t y a n d L a n d l o r d ’ s d i s c r e t i o n . Te n a n t r e c e i v i n g d o o r m a y h a v e T e n a n t ’ s n a m e ( i n s t a l l e d b y T e n a n t ) a n d b u i l d i n g a d d r e s s ( i n s t a l l e d by L a n d l o r d ) . Wa l l S i g n s : W a l l S i g n i s a f f i x e d i n a n y m a n n e r t o a n y e x t e r i o r w a l l o f a b u il d i n g o r s t r u c t u r e a n d w h i c h i s p a r a l l e l t o a n d p r o j e c t s n o t m ore than ei g h t e e n ( 1 8 ) i n c h e s f r o m t h e b u i l d i n g o r s t r u c t u r e w a l l . E a c h wa l l s i g n s s h a l l n o t e x c e e d a m a x i m u m o f 2 0 S F i n s i g n a r e a , a s indicated below. The co m b i n e d s i g n a r e a f o r a l l s i g n s o n a s i n g l e s t o r y b u i l d i n g sh a l l n o t e x c e e d 1 0 0 S F f o r e a c h r e a r a n d f r o n t o f b u i l d i n g . Ac c e s s o r y S i g n s : A c c e s s o r y s i g n s d o n o t c o u n t t o w a r d s t h e p e r m i t t e d s i g n a g e i f r e st r i c t e d t o t e n ( 1 0 ) p e r c e n t o r l e s s . A c c e s s o r y s i g n s b e t w e e n ten (1 0 ) a n d t w e n t y ( 2 0 ) o f t h e w a l l a r e a c a n b e a l l o w e d w i t h a r e c o mm e n d a t i o n f r o m t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e ; h o w e v e r a r e as greater than te n ( 1 0 ) p e r c e n t s h a l l b e c o n s i d e r e d t o w a r d t o t a l p e r m i t t e d s i g n a r e a . T h e d e s i g n , n u m b e r , l o c a t i o n a n d s i z e o f a c c e s s o r y s i g n s shall be reviewed and ap p r o v e d a s p a r t o f t h e s i g n p e r m i t . Mo n u m e n t ( g r o u n d ) s i g n s : B u i l d i n g B t e n a n t s a r e p r o h i b i t e d f o r p l a c e m e n t o n b o t h M a jo r m o n u m e n t s i g n s ; h o w e v e r , a r e a l l o w e d f o r u s e o f t h e Bu s i n e s s D i r e c t o r y l o c a t e d o n E l m S t r e e t , u p o n L a n d l o r d ’ s a p p r o v a l a n d / o r a v a i l a b i l i t y o n t h e b u s i n e s s d i r e c t o r i e s . Pr o h i b i t e d S i g n s : x Bl a d e ( p r o j e c t i n g ) s i g n s x Ca n o p y / a w n i n g s i g n s AR R O Y O G R A N D E S H O P P I N G C E N T E R 20 Al l o c a b l e S i g n a g e S q u a r e F o o t a g e Fr o n t ( N o r t h ) B u i l d i n g S i g n a g e : F o r e a c h l e a s a b l e t e n a n t s p a c e , o n e ( 1 ) w a l l s i g n i s al l o w e d f o r b u i l d i n g f r o n t a g e o n a n a r e a o p e n e d t o t h e p u b l i c ri g h t o f w a y . T h e t o t a l a r e a f o r e a c h te n a n t ’ s s i g n s h a l l n o t e x c e e d 1 S F f o r e a c h l i n e a r f o o t o f b u i l d i n g f r o n t a g e . T h e c o m b i n e d s i g n a r e a for all si g n s o n a s i n g l e s t o r y b u i l d i n g f r o n t s h a l l n o t e x c e e d 1 0 0 S F . T h e m a x i m u m s i g n s q u a r e f o o t a g e fo r e a c h te n a n t s p a c e s h a l l n o t e x c e e d 2 0 S F . Si g n a g e w i d t h s h o u l d n o t e x c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r on t a g e a n d s h a l l b e p r o p o r t i o n a l l y ce n t e r w i t h i n t e n a n t ’ s l e ased frontage space. No mo r e t h a n t w o ( 2 ) r o w s o f l e t t e r s a l l o w e d . Te n a n t S p a c e Mi n i m u m Li n e ar Fo o t a g e Mi n i m u m S i g n Sq u a r e F o o t a g e Al l o w e d (F r o n t a g e ) B- 1 20 ’ -0” 20 S F B- 2 20 ’ -0” 20 S F B- 3 20 ’ -0” 20 S F B- 4 20 ’ -0” 20 S F B- 5 20 ’ -0” 20 S F To t a l 10 0 S F If a t e n a n t c h o o s e s t o o c c u p y f o u r o r m o r e l e a s a b l e s p a c e s , t h e m a x i m u m s i g n a g e a l l o w e d i s 7 0 S F ( l o c a t i o n t o b e d e t e r m i n e d a n d approved by La n d l o r d ) . I f a t e n a n t c h o o s e s t o o c c u p y t w o o r t h r e e l e a s a b l e s p a c e s , t h e m a x i m u m s i g n a g e a l l o w e d i s t h e t o t a l c o m b i n e d s i g n square footage of oc c u p i e d t e n a n t s i g n s p a c e ( i . e . t e n a n t o c c u p i e s B - 1 a n d B - 2 f o r b a k e r y ; a l l o w e d s i g n a g e i s 4 0 S F ) . Si d e ( E a s t o r W e s t ) B u i l d i n g S i g n a g e : S i g n a g e i s n o t a l l o w e d o n t h e r e a r ( s o u t h ) e l e v a t i o n f o r a n y t e n a n t s . H o w e v e r , t e n a n t s w h o o c c u p y t w o o r th r e e l e a s a b l e s p a c e s , an d th e e n d - c a p o f B u i l d i n g B , ha v e t h e a b i l i t y t o ca n p l a c e s i g n a g e o n t h e w e s t o r e a s t e l e v a t i o n o f B u i l d i n g B , d e p e n d i n g o n th e i r s i d e f r o n t a g e . T h e b u i l d i n g e l e v a t i o n m u s t b e o n t h e T e n a nt ’ s l e a s a b l e a r e a a n d m u s t b e a p p r o v e d b y t h e L a n d l o r d . T h e single remaining tenant AR R O Y O G R A N D E S H O P P I N G C E N T E R 21 is n o t a l l o w e d t o p l a c e s i g n a g e o n t h e s i d e e l e v a t i o n s a n d o n l y a l lo w e d s i g n a g e o n t h e N o r t h e l e v a t i o n . T h e m a x i m u m s i d e b u i l d ing signage allowed is 4 0 S F ( l o c a t i o n t o b e d e t e r m i n e d a n d a p p r o v e d b y L a n d l o r d ) . Lo c a t i o n : S i g n s s h o u l d b e l o c a t e d s y m m e t r i c a l l y i n r e l a t i o n t o f a ca d e s a n d f i t i n w i t h t h e a r c h i t e c t u r a l f e a t u r e s o f t h e b u i l d i ng. Wall mounted si g n a g e s h o u l d b e c e n t e r e d a b o v e s t o r e f r o n t a n d l o c a t e d n e a r a nd a b o v e t h e e n t r y o f t h e b u i l d i n g t o b e t t e r r e l a t e t o p e d e s t r i a n traffic. Signage width sh o u l d n o t e xc e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r o n t a g e a n d s h a l l b e p ro p o r t i o n a l l y c e n t e r w i t h i n t e n a n t ’ s l e a s e d f r o n t a g e s p a c e . Signage shall be ar c h i t e c t u r a l l y i n t e g r a t e d i n t o t h e p r o j e c t d e s i g n a n d p r o v i d e c le a r a n c e n e c e s s a r y f o r c o m p l i a n c e w i t h t h e A m e r i c a n s w i t h D i s a b ilities Act (A.D.A). Si g n s s h a l l m e e t a l l r e q u i r e m e n t s o f t h e D e v e l o p m e n t C o d e ( 16 . 6 0 ) a n d p r o v i s i o n s o f t h e s e g u i d e l i n e s a n d s t a n d a r d s . Ma t e r i a l s a n d C o l o r s : S i g n m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g m a t e r i a l a n d s h a l l b e i n m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f the Arroyo Grande Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l o r s s h a l l c o m p l e m e n t t h e b u i l d i n g c o l o r s c h e m e . B r i g h t , in t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e s c e n t , “ n e o n ” o r “ d a y - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . Ca p i t a l l e t t e r s s h a l l n o t e x c e e d a h e i g h t o f e i g h t e e n ( 1 8 ) i n ch e s . L o w e r c a s e l e t t e r s h a l l n o t e x c e e d a h e i g h t o f e i g h t e e n ( 1 8 ) inches. When using lo g o s , l o g o s i z e s h o u l d n o t e x c e e d t w e n t y - f o u r ( 2 4 ) i n c h e s . Tw o ( 2 ) r o w s o f l e t t e r s s h a l l n o t e x c e e d t h i r t y - s i x ( 3 6 ) i n c h e s . Si g n I l l u m i n a t i o n : S i g n s m a y b e e x t e r n a l l y i l l u m i n a t e d w i t h in c a n d e s c e n t l i g h t s o r o t h e r l i g h t i n g t h a t d o e s n o t p r o d u c e g l a r e and is designed to co n v e r s e e n e r g y ( L E D I l l u m i n a t e d L e t t e r s ) . W a l l , c a n o p y , o r p ro j e c t i n g s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s o r e x p o sed ornamental fi x t u r es t h a t c o m p l e m e n t t h e b u i l d i n g ’ s a r c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i n g t h a t shall be turned off af t e r b u s i n e s s h o u r s , o r a t t e n ( 1 0 :0 0 ) p m , w h i c h e v e r i s l a t e r . Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s cr i t e r i a a n d o v e r a l l d e s i g n q u a li t y . A p p r o v a l o r d i s a p p r o v a l o f sign submittals based on a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d t h e C i t y o f A r r o y o G r a n d e . A n y d e v i a t i o n s f r o m t h e s t a n d a r d s outlined in the Ar r o y o G r a n d e S i g n P r o g r a m o r A r r o y o G r a n d e M u n i c i p a l C o d e r e q u i r e a p p r o v a l f r o m t h e A r ro y o G r a n d e A r c h i t e c tu r a l R e v i e w C o m m i t t ee. AR R O Y O G R A N D E S H O P P I N G C E N T E R 22 AR R O Y O G R A N D E S H O P P I N G C E N T E R 23 SI G N A R E A M E A S U R E M E N T S : B U I L D I N G P A D “ C ” ( M i n o r T e n a n t ) Ex h i b i t 2 i l l u s t r a t e s t h e m e t h o d o f d e t e r m i n i n g m a x i m u m s q u a r e f oo t a g e s f o r t h e a l l o w a b l e s i g n a r e a c a t e g o r i e s t h a t a r e o u t l i n e d within the Overall Si g n P r o g r a m . Ov e r a l l B u i l d i n g S q u a r e F o o t a g e : 4 , 8 8 9 S F Si g n T y p e a n d N u m b e r P e r m i t t e d : o n e ( 1 ) w a l l p e r f r o n t a g e ( n o r t h e l e v a t i o n ) . Te n a n t r e c e i v i n g d o o r m a y h a v e T e n a n t ’ s n a m e (installed by Te n a n t ) a n d b u i l d i n g a d d r e s s ( i n s t a l l e d b y L a n d l o r d ) . Wa l l S i g n s : Wa l l S i g n i s a f f i x e d i n a n y m a n n e r t o a n y e x t e r i o r w a l l o f a b u i ld i n g o r s t r u c t u r e a n d w h i c h i s p a r a l l e l t o a n d p r o j e c t s n o t m o re than ei g h t e e n ( 1 8 ) i n c h e s f r o m t h e b u i l d i n g o r s t r u c t u r e w a l l . U n l e ss o t h e r w i s e s t a t e d i n t h i s O v e r a l l S i g n P l a n , t h e w a l l s i g n s s h all not exceed a ma x i m u m o f 7 0 S F i n s i g n a r e a . Ac c e s s o r y S i g n s : A c c e s s o r y s i g n s d o n o t c o u n t t o w a r d s t h e p e r m i t t ed s i g n a g e i f r e s t r i c t e d t o t e n ( 1 0 ) p e r c e n t o r l e s s . A c c e s s o ry signs between ten (1 0 ) a n d t w e n t y ( 2 0 ) o f t h e w a l l a r e a c a n b e a l l o w e d w i t h a r e c o mm e n d a t i o n f r o m t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e ; h o w e v e r a r e as greater than te n ( 1 0 ) p e r c e n t s h a l l b e c o n s i d e r e d t o w a r d t o t a l p e r m i t t e d s i g n a r e a . T h e d e s i g n , n u m b e r , l o c a t i o n a n d s i z e o f a c c e s s o r y s i g n s shall be reviewed and ap p r o v e d a s p a r t o f t h e s i g n p e r m i t . Mo n u m e n t ( g r o u n d ) s i g n s : B u i l d i n g C i s p r o h i b i t e d f o r p l a c e m e n t on b o t h M a j o r m o n u m e n t s i g n s ; h o w e v e r , i s a l l o w e d f o r u s e o f t h e Business Di r e c t o r y l o c a t e d o n E l m S t r e e t up o n L a n d l o r d ’ s a p p r o v a l a n d / o r a v a i l a b i l i t y o n b u s i n e s s d i r e c t o r i e s . Pr o h i b i t e d S i g n s : x Bl a d e ( p r o j e c t i n g ) s i g n s x Ca n o p y / a w n i n g s i g n s AR R O Y O G R A N D E S H O P P I N G C E N T E R 24 Al l o w e d S q u a r e F o o t a g e : Th e t o t a l s i g n a r e a f o r t h e s i n g l e - s t o r y b u i l d i n g w h i c h a b u t s a p u b l i c s t r e e t s h a l l n o t e x c e e d o n e ( 1 ) S F o f t h e f r o n t a g e l i n e a r foot. The maximum sign sq u a r e f o o t a g e s h a l l n o t e x c e e d 9 2 S F . S i g n a g e w i d t h s h o u l d n o t ex c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r o n t a g e a n d s h a l l b e p r oportionally center wi t h i n t e n a n t ’ s l e a s e d f r o n t a g e s p a c e . N o m o r e t h a n t w o ( 2 ) r o w s o f l e t t e r s a l l o w e d . S i g n a g e o n r e a r o f b u i l d i n g i s p r o h i b i ted. Lo c a t i o n : S i g n s s h o u l d b e l o c a t e d s y m m e t r i c a l l y i n r e l a t i o n t o f a ca d e s a n d f i t i n w i t h t h e a r c h i t e c t u r a l f e a t u r e s o f t h e b u i l d i ng. Wall mounted si g n a g e s h o u l d b e c e n t e r e d a b o v e s t o r e f r o n t a n d l o c a t e d n e a r a nd a b o v e t h e e n t r y o f t h e b u i l d i n g t o b e t t e r r e l a t e t o p e d e s t r i a n traffic. Signage width sh o u l d n o t e x c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r o n t a g e a n d s h a l l b e p r o p o r t i o n a l l y c e n t e r w it h i n t e n a n t ’ s l e a s e d f r o n t a g e space. Signage shall be ar c h i t e c t u r a l l y i n t e g r a t e d i n t o t h e p r o j e c t d e s i g n a n d p r o v i d e c l e a r a n c e n e c e s s a r y f o r c o m p l i a n c e w i t h t h e A m e r i c a n s w i t h D i s a b ilities Act (A.D.A). Si g n s s h a l l m e e t a l l r e q u i r e m e n t s o f t h e D e v e l o p m e n t C o d e ( 16 . 6 0 ) a n d p r o v i s i o n s o f t h e s e g u i d e l i n e s a n d s t a n d a r d s . Ma t e r i a l s a n d C o l o r s : S i g n m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g m a t e r i a l a n d s h a l l b e i n m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f the Arroyo Grande Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l o r s s h a l l c o m pl e m e n t t h e b u i l d i n g c o l o r s c h e m e . B r i g h t , i n t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e s c e n t , “ n e o n ” o r “ d a y - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . C a p i t a l l e t t e r s s h a l l n o t e x c e e d a h e i g h t o f ei g h t e e n ( 1 8 ) i n c h e s . L o w e r c a s e l e t t e r s h a l l n o t e x c e e d a h e i g h t of e i g h t e e n ( 1 8 ) i n c h e s . W h e n u s i n g l o g o s , l o g o s i z e s h o u l d not exceed twenty-four (2 4 ) i n c h e s . T w o ( 2 ) r o w s o f l e t t e r s s h a l l n o t e x c e e d t h i r t y - s i x ( 3 6 ) i n c h e s . Si g n I l l u m i n a t i o n : S i g n s m a y b e e x t e r n a l l y i l l u m i n a t e d w i t h in c a n d e s c e n t l i g h t s o r o t h e r l i g h t i n g t h a t d o e s n o t p r o d u c e g l a r e and is designed to co n v e r s e e n e r g y ( L E D I l l u m i n a t e d L e t t e r s ) . W a l l , c a n o p y , o r p ro j e c t i n g s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s o r e x p o sed ornamental fi x t u r e s t h a t c o m p l e m e n t t h e b u i l d i n g ’ s a r c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i ng that shall be turned off af t e r b u s i n e s s h o u r s , o r a t t e n ( 1 0 :0 0 ) p m , w h i c h e v e r i s l a t e r . Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s cr i t e r i a a n d o v e r a l l d e s i g n q u a li t y . A p p r o v a l o r d i s a p p r o v a l o f sign submittals based on a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d t h e C i t y o f A r r o y o G r a n d e . A n y d e v i a t i o n s f r o m t h e s t a n d a r d s outlined in the Ar r o y o G r a n d e S i g n P r o g r a m o r A r r o y o G r a n d e M u n i c i p a l C o d e r e q u i r e a p p r o v a l f r o m t h e A r ro y o G r a n d e A r c h i t e c tu r a l R e v i e w C o m m i t t ee. AR R O Y O G R A N D E S H O P P I N G C E N T E R 25 AR R O Y O G R A N D E S H O P P I N G C E N T E R 26 SI G N A R E A M E A S U R E M E N T S : B U I L D I N G P A D “ D ” ( M i n o r T e n a n t s ) Ex h i b i t 2 i l l u s t r a t e s t h e m e t h o d o f d e t e r m i n i n g m a x i m u m s q u a r e f oo t a g e s f o r t h e a l l o w a b l e s i g n a r e a c a t e g o r i e s t h a t a r e o u t l i n e d within the Overall Si g n P r o g r a m . Ov e r a l l B u i l d i n g S q u a r e F o o t a g e : 8 , 4 7 0 S F Si g n T y p e a n d N u m b e r P e r m i t t e d : o n e ( 1 ) w a l l p e r f r o n t a g e ; a n d p l a c e m e n t o n B u s i n e s s D i r e c t o r y on G r a n d A v e n u e , u p o n L a n d l o r d ’ s a p p r o v a l an d / o r a v a i l a b i l i t y o n b u s i n e s s d i r e c t o r i e s . Te n a n t r e c e i v i n g d o o r m a y h a v e T e n a n t ’ s n a m e ( i n s t a l l e d b y T e n a n t ) a n d b u i l d i n g a d d r e s s ( i n s t a l l e d b y La n d l o r d ) . Wa l l S i g n s : Wa l l S i g n i s a f f i x e d i n a n y m a n n e r t o a n y e x t e r i o r w a l l o f a b u i ld i n g o r s t r u c t u r e a n d w h i c h i s p a r a l l e l t o a n d p r o j e c t s n o t m o re than ei g h t e e n ( 1 8 ) i n c h e s f r o m t h e b u i l d i n g o r s t r u c t u r e w a l l . U n l e s s o t h e r w i s e s t a t e d i n t h i s O v e r a l l S i g n P l a n , t h e w a l l s i g n s s h all not exceed a ma x i m u m o f 7 0 S F i n s i g n a r e a . Ac c e s s o r y S i g n s : A c c e s s o r y s i g n s d o n o t c o u n t t o w a r d s t h e p e r m i t t ed s i g n a g e i f r e s t r i c t e d t o t e n ( 1 0 ) p e r c e n t o r l e s s . A c c e s s o ry signs between ten (1 0 ) a n d t w e n t y ( 2 0 ) o f t h e w a l l a r e a c a n b e a l l o w e d w i t h a r e c o mm e n d a t i o n f r o m t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e ; h o w e v e r a r e as greater than te n ( 1 0 ) p e r c e n t s h a l l b e c o n s i d e r e d t o w a r d t o t a l p e r m i t t e d s i g n a r e a . T h e d e s i g n , n u m b e r , l o c a t i o n a n d s i z e o f a c c e s s o r y s i g n s shall be reviewed and ap p r o v e d a s p a r t o f t h e s i g n p e r m i t . Mo n u m e n t ( g r o u n d ) s i g n s : B u i l d i n g D t e n a n t s a r e p r o h i b i t e d f o r p la c e m e n t o n b o t h M a j o r m o n u m e n t s i g n s ; h o w e v e r , a r e a l l o w e d u s e of the Business Di r e c t o r y l o c a t e d o n G r a n d S t r e e t up o n L a n d l o r d ’ s a p pr o v a l a n d / o r a v a i l a b i l i t y o n b u s i n e s s d i r e c t o r i e s . Pr o h i b i t e d S i g n s : x Bl a d e ( p r o j e c t i n g ) s i g n s x Ca n o p y / a w n i n g s i g n s AR R O Y O G R A N D E S H O P P I N G C E N T E R 27 Al l o c a b l e S i g n a g e S q u a r e F o o t a g e Fo r e a c h l e a s a b l e t e n a n t s p a c e , th e t o t a l a r e a f o r e a c h t e n a n t ’ s s i g n s h a l l n o t e x c e e d 1 S F f o r e a c h l i n e a r f o o t o f b u i l d i n g f r o n t a g e . T h e c o m b i n e d s i g n ar e a f o r a l l s i g n s o n a s i n g l e s t o r e b u i l d i n g s h a l l n o t ex c e e d 1 4 0 S F . T h e m a x i m u m s i g n s q u a r e f o o t a g e fo r e a c h te n a n t space shall not exceed 20 SF . S i g n a g e w i d t h s h o u l d n o t e x c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s ab l e f r o n t a g e a n d s h a l l b e p r o p o r ti o n a l l y c e n t e r w i t h i n t e n a n t ’s leased frontage space. No m o r e t h a n t w o ( 2 ) r o w s o f l e t t e r s a l l o w e d . S i g n a g e o n r e a r o f b u i l d i n g i s p r o h i b i t e d . Te n a n t Sp a c e Mi n i m u m Li n e a r Fo o t a g e Ma x i m u m S i g n Sq u a r e F o o t a g e Al l o w e d (F r o n t a g e ) D- 1 20 ’ -0” 20 S F D- 2 20 ’ -0” 20 S F D- 3 20 ’ -0” 20 S F D- 4 20 ’ -0” 20 S F D- 5 20 ’ -0” 20 S F D- 6 20 ’ -0” 20 S F D- 7 26 ’ -0” 20 S F To t a l 14 0 S F If a t e n a n t c h o o s e s t o o c c u p y f o u r o r m o r e l e a s a b l e s p a c e s , t h e m a x i m u m s i g n a g e a l l o w e d i s 7 0 S F . I f a t e n a n t c h o o s e s t o o c c u p y two or three le a s a b l e s p a c e s , t h e m a x i m u m s i g n a g e a l l o w e d i s t h e t o t a l c o m b i n e d s i g n s q u a r e f o o t a g e o f o c c u p i e d t e n a n t s i g n s p a c e ( i . e . t e n a nt occupies D-1 and D- 2 f o r b a k e r y ; a l l o w e d s i g n a g e i s 4 0 S F ) . En d C a p T e n a n t : T h e t e n a n t w h o o c c u p i e s t h e e n d - c a p c o n f i g u r a t i o n i s o n l y a l l o we d a d d i t i o n a l s i g n a g e o n t h e s i d e ( w e s t / r e a r e l e v a t i o n ) . T h e s ign is l i m i t e d a l o g o a n d i s l i m i t e d t o 2 0 S F . T h e r e m a i n i n g t e n a n t( s ) i s / a r e n o t a l l o w e d s i g n a g e o n t h e r e a r / w e s t e l e v a t i o n o f B u ilding D. Lo c a t i o n : S i g n s s h o u l d b e l o c a t e d s y m m e t r i c a l l y i n r e l a t i o n t o f a ca d e s a n d f i t i n w i t h t h e a r c h i t e c t u r a l f e a t u r e s o f t h e b u i l d i ng. Wall mounted si g n a g e s h o u l d b e c e n t e r e d a b o v e s t o r e f r o n t a n d l o c a t e d n e a r a nd a b o v e t h e e n t r y o f t h e b u i l d i n g t o b e t t e r r e l a t e t o p e d e s t r i a n traffic. Signage width AR R O Y O G R A N D E S H O P P I N G C E N T E R 28 sh o u l d n o t e x c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r o n t a g e an d s h a l l b e p r o p o r t i o n a l l y c e n t e r w i t h i n t e n a n t ’ s l e a s e d f r o n t a g e s p a c e . S i g n a g e s h a l l b e ar c h i t e c t u r a l l y i n t e g r a t e d i n t o t h e p r o j e c t d e s i g n a n d p r o v i d e c le a r a n c e n e c e s s a r y f o r c o m p l i a n c e w i t h t h e A m e r i c a n s w i t h D i s a b ilities Act (A.D.A). Si g n s s h a l l m e e t a l l r e q u i r e m e n t s o f t h e D e v e l o p m e n t C o d e ( 16 . 6 0 ) a n d p r o v i s i o n s o f t h e s e g u i d e l i n e s a n d s t a n d a r d s . Ma t e r i a l s a n d C o l o r s : S i g n m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g ma t e r i a l a n d s h a l l b e i n m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f the Arroyo Grande Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l o r s s h a l l c o m p l e m e n t t h e b u i l d i n g c o l o r s c h e m e . B r i g h t , i n t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e scent, “neon” or “day - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . C a p i t a l l e t t e r s s h a l l n o t e x c e e d a h e i g h t o f ei g h t e e n ( 1 8 ) i n c h e s . L o w e r c a s e l e t t e r s h a l l n o t e x c e e d a h e i g h t of e i g h t e e n ( 1 8 ) i n c h e s . W h e n u s i n g l o g o s , l o g o s i z e s h o u l d not exceed twenty-four (2 4 ) i n c h e s . T w o ( 2 ) r o w s o f l e t t e r s s h a l l no t e x c e e d t h i r t y - s i x ( 3 6 ) i n c h e s . Si g n I l l u m i n a t i o n : S i g n s m a y b e e x t e r n a l l y i l l u m i n a t e d w i t h in c a n d e s c e n t l i g h t s o r o t h e r l i g h t i n g t h a t d o e s n o t p r o d u c e g l a r e and is designed to co n v e r s e e n e r g y ( L E D I l l u m i n a t e d L e t t e r s ) . W a l l , c a n o p y , o r p ro j e c t i n g s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s o r e x p o sed ornamental fi x t u r e s t h a t c o m p l e m e n t t h e b u i l d i n g ’ s a r c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i ng that shall be turned off af t e r b u s i n e s s h o u r s , o r a t t e n ( 1 0 :0 0 ) p m , w h i c h e v e r i s l a t e r . Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r co n f o r m a n c e w i t h t h i s c r i t e r i a a n d o v e r a l l d e s i g n q u a l i t y . A p p r o v a l o r d i s a p p r o v a l o f sign submittals based on a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d t h e C i t y o f A r r o y o G r a n d e . A n y d e v i a t i o n s f r o m t h e s t a n d a r d s outlined in the Ar r o y o G r a n d e S i g n P r o g r a m o r A r r o y o G r a n d e M u n i c i p a l C o d e r e q u i r e a p p r o v a l f r o m t h e A r ro y o G r a n d e A r c h i t e c tu r a l R e v i e w C o m m i t t ee. AR R O Y O G R A N D E S H O P P I N G C E N T E R 29 AR R O Y O G R A N D E S H O P P I N G C E N T E R 30 SI G N A R E A M E A S U R E M E N T S : B U I L D I N G P A D S “ E - H ” Ex h i b i t 2 i l l u s t r a t e s t h e m e t h o d o f d e t e r m i n i n g m a x i m u m s q u a r e f o o t a g e s f o r t h e a l l o w a b l e s i g n a r e a c a t e g o r i e s t h a t a r e o u t l i n e d within the Overall Si g n P r o g r a m . Ov e r a l l B u i l d i n g S q u a r e F o o t a g e : 6 2 , 8 8 8 S F Si g n T y p e a n d N u m b e r P e r m i t t e d : Bu i l d i n g s F - H a r e a l l o w e d on e ( 1 ) g r o u n d a n d o n e ( 1 ) w a l l p e r f r o n t a g e. T e n a n t r e c e i v i n g d o o r m a y h a v e Te n a n t ’ s n a m e ( i n s t a l l e d b y T e n a n t ) a n d b u i l d i n g a d d r e s s ( i n s t a l l e d b y L a n d l o r d ) . B u i l d i n g E i s a l l o w e d t w o ( 2 ) w a l l s i g n s a n d o n e ( 1 ) g r o u n d s i g n . Wa l l S i g n s : Wa l l S i g n i s a f f i x e d i n a n y m a n n e r t o a n y e x t e r i o r w a l l o f a b u i ld i n g o r s t r u c t u r e a n d w h i c h i s p a r a l l e l t o a n d p r o j e c t s n o t m o re than ei g h t e e n ( 1 8 ) i n c h e s f r o m t h e b u i l d i n g o r s t r u c t u r e w a l l . U n l e ss o t h e r w i s e s t a t e d i n t h i s O v e r a l l S i g n P l a n , t h e w a l l s i g n s s h all not exceed a ma x i m u m o f 7 0 S F i n s i g n a r e a . Ac c e s s o r y S i g n s : A c c e s s o r y s i g n s d o n o t c o u n t t o w a r d s t h e p e r m i t t ed s i g n a g e i f r e s t r i c t e d t o t e n ( 1 0 ) p e r c e n t o r l e s s . A c c e s s o ry signs between ten (1 0 ) a n d t w e n t y ( 2 0 ) o f t h e w a l l a r e a c a n b e a l l o w e d w i t h a r e c o mm e n d a t i o n f r o m t h e A r c h i t e c t u r a l R e v i e w C o m m i t t e e ; h o w e v e r a r e as greater than te n ( 1 0 ) p e r c e n t s h a l l b e c o n s i d e r e d t o w a r d t o t a l p e r m i t t e d s i g n a r e a . T h e d e s i g n , n u m b e r , l o c a t i o n a n d s i z e o f a c c e s s o r y s i g n s shall be reviewed and ap p r o v e d a s p a r t o f t h e s i g n p e r m i t . Mo n u m e n t ( g r o u n d ) s i g n s : B u i l d i n g P a d s E - H a r e a l l o w e d f o r p l a c e me n t o n b o t h M a j o r m o n u m e n t s i g n s ; h o w e v e r , p r o h i b i t e d u s e o f b oth business di r e c t o r i e s . Pr o h i b i t e d S i g n s : x Bl a d e ( p r o j e c t i n g ) s i g n s x Ca n o p y / a w n i n g s i g n s AR R O Y O G R A N D E S H O P P I N G C E N T E R 31 Al l o w e d S q u a r e F o o t a g e Th e t o t a l a r e a f o r e a c h t e n a n t ’ s s i g n s h a l l n o t e x c e e d 1 ½ S F or s i g n a r e a f o r e a c h l i n e a r f o o t o f b u i l d i n g f r o n t a g e f o r e a c h business for the first 100’ of f r o n t a g e , t h e n ½ S F o f s i g n a r e a f o r e a c h l i n e a r f o o t o f b u i l d in g f r o n t a g e t h e r e a f t e r . E a c h s i g n s h a l l n o t e x c e e d 7 0 S F . Si g n a g e w i d t h s h o u l d n o t e x c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r on t a g e a n d s h a l l b e p r o p o r t i o n a l l y ce n t e r w i t h i n t e n a n t ’ s l e ased frontage space. No mo r e t h a n t w o ( 2 ) r o w s o f l e t t e r s a l l o w e d . S i g n a g e o n r e a r o f b u i l d i n g i s p r o h i b i t e d . Bu i l d i n g P a d Li n e a r F r o n t a g e Al l o c a t e d Si g n a g e b a s e d on c a l c u l a t i o n s Ma x i m u m am o u n t o f si g n a g e Nu m b e r o f Wa l l S i g n s Al l o w e d E 15 0 ’ 17 5 S F 70 S F 2 F 10 0 ’ 10 0 S F 70 S F 1 G 12 6 ’ 16 3 S F 70 S F 1 H * 60 ’ 90 S F 70 S F 1 o r 2 52 8 . 0 0 S F 28 0 S F *It i s a s s u m e d th a t B u i l d i n g P a d “ H ” ( 4 , 8 0 0 S F ) m a y b e s p l i t i n t o t w o ( 2 ) t e n a n t s . B a s e d o n t h i s a s s u m p t i o n , e a c h t e n a n t for Building Pad H is al l o c a t e d 3 5 0 S F o f b u i l d i n g s i g n a g e f r o n t a g e . Bu i l d i n g E ( “ f o r m e r C o o k i e C r o c k ” ) : B u i l d i n g E i s al l o w e d t w o ( 2 ) w a l l s i g n s du e t o t h e b u i l d i n g ’ s p r o x i m i t y i n t h e s h o p p i n g c e n t e r a n d b e i n g t h e la r g e s t t e n a n t i n t h e c e n t e r . T h e m a x im u m a l l o w e d s q u a r e f o o t a g e f o r b o t h i n d i v i d u a l w a l l s i g n s i s 7 0 S F . Lo c a t i o n : S i g n s s h o u l d b e l o c a t e d s y m m e t r i c a l l y i n r e l a t i o n t o f a ca d e s a n d f i t i n w i t h t h e a r c h i t e c t u r a l f e a t u r e s o f t h e b u i l d i ng. Wall mounted si g n a g e s h o u l d b e c e n t e r e d a b o v e s t o r e f r o n t a n d l o c a t e d n e a r a nd a b o v e t h e e n t r y o f t h e b u i l d i n g t o b e t t e r r e l a t e t o p e d e s t r i a n traffic. Signage width sh o u l d n o t e x c e e d f i f t y ( 5 0 ) p e r c e n t o f l e a s a b l e f r o n t a g e a n d s h a l l b e p r o p o r t i o n a l l y c e n t e r w it h i n t e n a n t ’ s l e a s e d f r o n t a g e space. Signage shall be ar c h i t e c t u r a l l y i n t e g r a t e d i n t o t h e p r o j e c t d e s i g n a n d p r o v i d e c le a r a n c e n e c e s s a r y f o r c o m p l i a n c e w i t h t h e A m e r i c a n s w i t h D i s a b ilities Act (A.D.A). Si g n s s h a l l m e e t a l l r e q u i r e m e n t s o f t h e D e v e l o p m e n t C o d e ( 16 . 6 0 ) a n d p r o v i s i o n s o f t h e s e g u i d e l i n e s a n d s t a n d a r d s . AR R O Y O G R A N D E S H O P P I N G C E N T E R 32 Ma t e r i a l s a n d C o l o r s : S i g n m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g m a t e r i a l a n d s h a l l b e i n m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f the Arroyo Grande Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l o r s s h a l l c o m p l e m e n t t h e b u i l d i n g c o l or s c h e m e . B r i g h t , i n t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e s c e n t , “ n e o n ” o r “ d a y - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . Ca p i t a l l e t t e r s s h a l l n o t e x c e e d a h e i g h t o f e i g h t e e n ( 1 8 ) i n c h es . L o w e r c a s e l e t t e r s h a l l n o t e x c e e d a h e i g h t o f e i g h t e e n ( 1 8 ) inches. When using lo g o s , l o g o s i z e s h o u l d n o t e x c e e d t w e n t y - f o u r ( 2 4 ) i n c h e s . Tw o ( 2 ) r o w s o f l e t t e r s s h a l l n o t e x c e e d t h i r t y - s i x ( 3 6 ) i n c h e s . Si g n I l l u m i n a t i o n : S i g n s m a y b e e x t e r n a l l y i l l u m i n a t e d w i t h in c a n d e s c e n t l i g h t s o r o t h e r l i g h t i n g t h a t d o e s n o t p r o d u c e g l a r e and is designed to co n v e r s e e n e r g y ( L E D I l l u m i n a t e d L e t t e r s ) . W a l l , c a n o p y , o r p ro j e c t i n g s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s o r e x p o sed ornamental fi x t u r e s t h a t c o m p l e m e n t t h e b u i l d i n g ’ s a r c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i ng that shall be turned off af t e r b u s i n e s s h o u r s , o r a t t e n (1 0 : 0 0 ) p m , w h i c h e v e r i s l a t e r . Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s cr i t e r i a a n d o v e r a l l d e s i g n q u a li t y . A p p r o v a l o r d i s a p p r o v a l o f sign submittals based on a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d t h e C i t y o f A r r o y o G r a n d e . A n y d e v i a t i o n s f r o m t h e s t a n d a r d s outlined in the Ar r o y o G r a n d e S i g n P r o g r a m o r A r r o y o G r a n d e M u n i c i p a l C o d e r e q u i r e a p p r o v a l f r o m t h e A r ro y o G r a n d e A r c h i t e c tu r a l R e v i e w C o m m i t t ee. AR R O Y O G R A N D E S H O P P I N G C E N T E R 33 AR R O Y O G R A N D E S H O P P I N G C E N T E R 34 AN C H O R M O N U M E N T S I G N S : M a j or I n l i n e T e n a n t s ( S I G N 1 ) A M o n u m e n t / g r o u n d s i g n i s a f r e e - s t a n d i n g s i g n s u p p o r t e d b y o n e o r m o r e p o l e s , c o l u m n s , u p r i g h t s , o r b y o t h e r s t r u c t u r a l s u p p o r t separated from a bu i l d i n g . T h e M o n u m e n t s i g n s a r e f o r t h e I n l i n e t e n a n t s ( B u i l d i n g P a d E - H ) o f t h e s h o p p i n g c e n t e r . T h e m o n u m e n t s i g n w i l l r e p lace the two ex i s t i n g p o l e s i g n s o n G r a n d A v e n u e . Si g n T y p e a n d N u m b e r P e r m i t t e d : o n e ( 1 ) g r o u n d s i g n p e r s t r e e t f r o n t a g e ; t w o g r o u n d s i g n s p e r m i t t e d ( G r a n d a n d E l m ) Al l o w e d S q u a r e F o o t a g e : No t t o e x c e e d 7 0 S F o f s i g n a r e a wi t h a n 8 ’ m a x i m u m h e i g h t ; m a x i m u m 1 2 ” x 8” p a n e l s i z e ; m a x i m u m 9 ” l e t t e r h e i g h t Bu i l d i n g Pa d Mo n u m e n t Si g n A NO B NO C NO D NO E YE S F YE S G YE S H YE S Fo u r ( 4 ) s l o t s a r e a l l o c a t e d f o r t h e i n l i n e t e n a n t s o n e a c h m o n u m e n t s i g n . I t i s an t i c i p a t e d t h a t B u i l d i n g P a d “ H ” ( 4 , 8 0 0 S F ) m a y b e s p l i t i n t o t w o ( 2 ) te n a n t s . B a s e d o n t h i s a s s u m p t i o n , t h e l a s t s l o t m a y b e s p l i t i n t o t w o s l o t s f o r t e n a n t s a s s i g n e d t o B u i l d i n g Pa d “ H ” . AR R O Y O G R A N D E S H O P P I N G C E N T E R 35 Lo c a t i o n : G r o u n d m o n u m e n t s i g n s m u s t b e l o c a t e d w i t h i n t h e p a r k i n g a r e a o r a d j a c e n t t o t h e a c c e s s d r i v e t o t h e p a r k i n g a r e a . O ne monument sign is al l o c a t e d p e r p u b l i c s t r e e t f r o n t a g e . T h e s e l e c t e d l o c a t i o n s of t h e g r o u n d m o n u m e n t s i g n s a r e 1 ) G r a n d A v e n u e : p l a z a a r e a a d j a cent to Building Pad A; 2 ) E l m S t r e e t : p l a n t i n g a r e a c l o s e s t t o c a r w a s h . Ma t e r i a l s a n d C o l o r s : m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g m a t e r i al a n d s h a l l b e i n m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f t h e Arroyo Grande Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l o r s s h a l l c o m p l e m e n t t h e b u i l d i n g c o l o r s c h e m e . B r i g h t , i n t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e s c e n t , “ n e o n ” o r “ d a y - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . Si g n I l l u m i n a t i o n : Mo n u m e n t s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s or e x p o s e d o r n a m e n t a l f i x t u r e s t h a t c o m p l e m e n t t h e b u i l d i n g ’ s ar c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i n g t h a t s h a l l b e t u r n e d o f f a f t e r b u s i n e s s hours, or at ten (10:00) pm, wh i c h e v e r i s l a t e r . Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s cr i t e r i a a n d o v e r a l l d e s i g n q u a li t y . A p p r o v a l o r d i s a p p r o v a l o f sign submittals based on a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d t h e C i t y o f A r r o y o G r a n d e . A l a r g e r s i g n m a y b e p e r m i t t e d b y approval from the Ar c h i t e c t u r a l R e v i e w C o m m i t t e e . An y d e v i a t i o n s f r o m t h e s t a n d a r d s o u t l i n e d i n t h e A r r o y o G r a n d e Si g n P r o g r a m r e q u i r e a p p r o v a l f r o m t h e A r r o y o G r a n d e A r c h i t e c t u ral Review Co m m i t t e e . AR R O Y O G R A N D E S H O P P I N G C E N T E R 36 BU S I N E S S D I R E C T O R Y S I G N S : M U L T I - T E N A N T S I T E S ( S I G N 2 ) Si g n T y p e a n d N u m b e r P e r m i t t e d : O n e ( 1 ) g r o u n d p e r p u b l i c s t r e e t f r o n t a g e . A r r o y o G r an d e S h o p p i n g C e n t e r i s a l l o c a t e d t w o ( 2 ) b u s i n e s s di r e c t o r y s i g n s . L a n d l o r d h a s t h e d i s c r e t i o n t o a p p r o v e t e n a n t s o n t h e d i r e c t o r y s i g n s i f s p a c e i s a v a i l a b l e . Al l o w e d S q u a r e F o o t a g e : N o t t o e x c e e d 3 2 S F o f s i g n a r e a w i t h a 5’ m a x i m u m h e i g h t ; m a x i m u m 1 1 . 3 3 ” x 3 9 ” pa n e l s i z e ; m a x i m u m 9 ” l e t t e r h e i g h t Lo c a t i o n : B u s i n e s s D i r e c t o r y s i g n s m u s t b e l o c a t e d w i t h i n t h e p e de s t r i a n a c c e s s a r e a a n d o n e b u s i n e s s d i r e c t o r y i s a l l o c a t e d p e r public street fr o n t a g e . T h e s e l e c t e d l o c a t i o n s o f t h e b u s i n e s s d i r e c t o r i e s a r e 1 ) G r a n d A v e n u e ( f o r B u i l d i n g D t e n a n t s ) : p l a n t e r i n f r o n t o f Building Pad C on Gr a n d S t r e e t a d j a c e n t t o d r i v e w a y ; 2 ) E l m S t r e e t ( f o r B u i l d i n g P a d A , B , a n d C ) : p l a n t e r a d j a c e n t t o s o u t h d r i v e w a y e n t r a n c e o n Elm Street. Te n a n t ’ s p l a c e m e n t o n d i r e c t o r i e s i s b a s e d u p o n L a n d l o r d ’ s ap p r o v a l a n d / o r a v a i l a b i l i t y o n b u s i n e s s d i r e c t o r i e s . Ma t e r i a l s a n d C o l o r s : m a t e r i a l s s h a l l c o m p l e m e n t t h e b u i l d i n g m a t e r i a l a n d s h a l l b e i n m a i n t a i n i n g t h e o v e r a l l c h a r a c t e r o f t h e Arroyo Grande Sh o p p i n g C e n t e r . S i g n s p a i n t e d o n a s i g n b o a r d o r o t h e r t h i n m a t e ri a l s h a l l b e f r a m e d o n a l l s i d e s t o p r o v i d e d e p t h a n d a f i n i s hed look to the sign. Si g n c o l or s s h a l l c o m p l e m e n t t h e b u i l d i n g c o l o r s c h e m e . B r i g h t , i n t e n s e c o l o r s a r e i n a p p r o p r i a t e i n c l u d i n g t h e u s e o f f l u o r e s c e n t , “ n e on” or “day - go ” c o l o r s o n s i g n s . A l l a p p l i c a t i o n s f o r s i g n p e r m i t s s h a l l i n c l u d e a s a m p l e o f t h e i n t e n d e d c o l o r p a l e t t e . Si g n I l l u m i n a t i o n : Mo n u m e n t s i g n s m a y b e i l l u m i n a t e d f r o m c o n c e a l e d s o u r c e s or e x p o s e d o r n a m e n t a l f i x t u r e s t h a t c o m p l e m e n t t h e b u i l d i n g ’ s ar c h i t e c t u r e . A l l s i g n i l l u m i n a t i o n s h a l l b e f r o m t h e i n t e r i o r o r b y i n d i r e c t l i g h t i n g t h a t s h a l l b e t u r n e d o f f a f t e r b u s i n e s s hours, or at ten (10:00) pm, wh i c h e v e r i s l a t e r . Ap p r o v a l : A l l s i g n s s h a l l b e r e v i e w e d f o r c o n f o r m a n c e w i t h t h i s cr i t e r i a a n d o v e r a l l d e s i g n q u a li t y . A p p r o v a l o r d i s a p p r o v a l o f sign submittals based on a e s t h e t i c s o f d e s i g n s h a l l r e m a i n t h e r i g h t o f t h e L a n d l o r d a n d th e C i t y o f A r r o y o G r a n d e . A n y d e v i a t i o n s f r o m t h e s t a n d a r d s outlined in the Ar r o y o G r a n d e S i g n P r o g r a m r e q u i r e a p p r o v a l f r o m t h e A r r o y o G r a n d e Ar c h i t e c t u r a l R e v i e w C o m m i t t e e . AR R O Y O G R A N D E S H O P P I N G C E N T E R 37 AR R O Y O G R A N D E S H O P P I N G C E N T E R 38 AR R O Y O G R A N D E S H O P P I N G C E N T E R 39 TE N A N T D E L I V E R Y D O O R 6” a 2” 5’ 0 ” DE S C R I P T I O N : O n e c o l o r f o r a l l b u i l d i n g s . T h e c o l o r o f a l l l e t t e r s a n d n u m b e r s s h a l l d i s t i n c t l y c o n t r a s t w i t h b a c k g r o u n d , d a r k o n l i g h t . No other si g n a g e i s a l l o w e d o n d e l i v e r y s i d e o f b u i l d i n g . AR R O Y O G R A N D E S H O P P I N G C E N T E R 40 AR R O Y O G R A N D E S H O P P I N G C E N T E R 41 EX H I B I T 2 : S I G N A R E A M E A S U R E M E N T Th e f o l l o w i n g e x h i b i t s i l l u s t r a t e t h e m e t h o d s of d e t e r m i n i n g m a x i m u m s q u a r e f o o t a g e s f o r t h e a l l o w a b l e s i g n a r e a c a t e g o r i e s t h a t follow in this do c u m e n t . S i g n a r e a s h a l l b e f o r m u l a t e d b y c a l c u l a t i n g t h e a r e a co n t a i n e d w i t h i n n o t m o r e t h a n e i g h t ( 8 ) s t r a i g h t l i n e s s u r r o u nding the outermost ex t e n t s o f t h e f i n i s h e d s i g n . D e t a i l s a n d e x c e p t i o n s a r e i l l u s t r a t e d i n t h e e x h i b i t s b e l o w . Th e s u r f a c e a r e a o f a s i g n s h a l l b e t h e t o t a l n u m b e r o f s q u a r e f e et c a l c u l a t e d b y e n c l o s i n g t h e e x t r e m e l i m i t s o f t h e w r i t i n g , logo, representation, em b l e m , o r o t h e r d i s p l a y , t o g e t h e r w i t h a n y f r a m e , b a c k g r o u n d ar e a , s t r u c t u r a l t r i m , o r o t h e r m a t e r i a l o r c o l o r f o r m i n g a n i n t e gral part of the ba c k g r o u n d o f t h e d i s p l a y o r u s e d t o d i f f e r e n t i a t e t h e s i g n f r o m t h e b a c k d r o p o r s u r f a c e a g a i n s t w h i c h i t i s p l a c e d , w i t h i n a s ingle continuous pe r i m e t e r c o m p o s e d o f c i r c l e s , s q u a r e s , o r r e c t a n g l e s . T h e s ur f a c e a r e a o f s p h e r i c a l s i g n s s h a l l b e t h e a c t u a l s i g n s u r f a c e a r ea calculated by the fo l l o w i n g f o r m u l a : A r e a = 1 2 . 5 6 x r 2 ; w h e r e r = r a d i u s o f t h e s p h e r e . S I G N A R E A = [ ( A ) X ( B ) ] + [ ( C ) X ( D ) ] AR R O Y O G R A N D E S H O P P I N G C E N T E R 42 S u p p o r t i n g f r a m e w o r k o r b r a c i n g t h a t i s cl e a r l y i n c i d e n t a l t o t h e d i s p l a y i t s e l f sh a l l n o t b e i n c l u d e d a s s i g n s u r f a c e a r e a . If t h e s i g n c o n s i s t s o f m o r e t h a n o n e s e c t i o n o r m o d u l e , a l l o f t h e a r e a , i n c l u d i n g t h e ar e a b e t w e e n t h e s e c t i o n s o f m o d u l e s , s h a l l b e i n c l u d e d i n t h e c o m p u t a t i o n o f s i g n su r f a c e a r e a . S e c t i o n s o r m o d u l e s m u s t t o u c h o n e a n o t h e r t o c o u n t a s o n e s i g n . He i g h t : t h e h e i g h t o f a s i g n s h a l l b e d e t e r m i n e d b y m e a s u r i n g t h e d i s t a n c e f r o m t h e av e r a g e a d j a c e n t g r o u n d l e v e l w i t h i n f i v e f e e t o f t h e b a s e o f t h e s i g n t o t h e t o p o f t h e sign. AR R O Y O G R A N D E S H O P P I N G C E N T E R 43 AP P R O V E D S I G N D E T A I L S Ch a n n e l L e t t e r D e t a i l w i t h R a c e w a y C h a n n e l L e t t e r D e t a i l LE D I l l u m i n a t i o n :