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ARC 2018-04-02_08b The Hive SR MEMORANDUM TO: ARCHITECTURAL REVIEW COMMITTEE FROM: MATTHEW DOWNING, PLANNING MANAGER BY: CHRISTOPHER TURNER, PLANNING INTERN SUBJECT: CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 18-002; ONE (1) NEW WALL SIGN; LOCATION – 119 EAST BRANCH STREET; APPLICANT- THE HIVE; REPRESENTATIVE – TRACY SONNY DATE: APRIL 2, 2018 RECOMMENDATION: It is recommended that the Architectural Review Committee (ARC) review the proposed sign plans and make a recommendation to the Community Development Director. IMPACT ON FINANCIAL AND PERSONNEL RESOURCES: None. BACKGROUND: Location The subject property is zoned Village Core Downtown (VCD), is located in the D-2.4 Historic Character Overlay District, and requires review by the ARC for compliance with the Design Guidelines and Standards for Historic Districts (the “Design Guidelines”). 119 East Branch Street ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 18-002 APRIL 2, 2018 PAGE 2 ANALYSIS OF ISSUES: Project Description The applicant proposes to repurpose an existing frame for one (1) new wall sign for a new home décor business. The existing frame is approximately twenty one (21) square feet. The design and materials are as follows: Projecting Sign Materials: Wood Colors: Background: Beige Main lettering: Black Message: The Hive Size: 24” x 125’’ (21 square feet) Number: 1 wall sign Illumination: N/A Location: Above main entrance In accordance with the Arroyo Grande Municipal Code (AGMC), the property is allowed one (1) wall sign. With a building frontage of fifteen feet (15’), the property would be permitted up to thirty (30’) square feet of signage. At twenty one (21’) square feet, the proposed signage meets all development standards of the AGMC. The proposed sign’s colors and materials meet the requirements of the Design Guidelines, which call for metal or wooden signage. The existing blank wooden sign is beige in color with a boarder approximately four inches (4”) in depth. The applicant proposes to paint the boarder of the existing sign black to add depth to the framing and match the proposed black lettering. The proposed sign has no associated illumination. The Design Guidelines state that signs painted onto unfinished brick or stone are not appropriate for the Village. However, painted signs are allowed on finished wood or stucco buildings, subject to recommendation by the Architectural Review Committee. The existing frame is made of wood, and is placed upon a finished wood structure. Therefore, the sign is allowed in the Village subject to recommendation by the Committee. ADVANTAGES: The proposed signage meets the requirements of the Village Design Guidelines and the Arroyo Grande Municipal Code, and the detailing will complement the character of the Village. DISADVANTAGES: None identified. ENVIRONMENTAL REVIEW: The project was reviewed in accordance with the California Environmental Quality Act (CEQA) and determined to be categorically exempt per Section 15311(a) of the Guidelines regarding new construction of an on premise sign. ARCHITECTURAL REVIEW COMMITTEE CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 18-002 APRIL 2, 2018 PAGE 3 PUBLIC NOTIFICATION AND COMMENTS: The Agenda was posted at City Hall and on the City’s website in accordance with Government Code Section 54654.2. ATTACHMENTS: 1. Design Guidelines pages 36-38 2. Project Plans (Available for public review at City Hall) CITY OF ARROYO GRANDE GUIDELINES & STANDARDS FOR H ISTORIC D ISTRICTS Signs, Awnings and Rear Entries SIGNS General 1.Signs shall meet all requirements of the Development Code, and the provisions of these Guidelines and Standards for the district in which it is located. If a conflict arises between the Development Code and these Guidelines and Standards, the most restrictive requirements shall apply. 2.All signs, except Community Development Director approved window signs, shall be subject to review by the Architectural Review Committee (ARC). 3.Signs shall be oriented to pedestrians and slow moving vehicle traffic. This means that signs shall be smaller and on more of a human scale than signs in other commercial districts. 4.Painted wall signs are not appropriate on facades of unpainted brick or stone. Signs painted directly on unpainted or unfinished walls are not appropriate for the Village Core Downtown and Mixed Use districts. Wall signs painted on finished wood and/or painted brick, stone or stucco surfaces are allowed subject to ARC recommendation. Removing or altering painted signs can cause damage to the surface material. Size 1.Signs shall not completely cover kick plates or window transoms. 2.All signage is included in the sign area allowed in the Development Code. This includes window and awning signs, logos and graphic representations that identify the business, product sold, or service offered. 3.Window signs shall not exceed twenty percent (20%) of the window area in which they appear. 4.Sign materials and lettering styles shall be consistent with the historic period. Location 1.Signs shall be located in relation to the bays on the façade. Signs shall not 36 ATTACHMENT 1 CITY OF ARROYO GRANDE GUIDELINES & STANDARDS FOR H ISTORIC D ISTRICTS obscure architectural features of the building. 2. Wall signs shall be located near the entry to the building to better relate to pedestrian traffic. 3. Window and door signs shall be applied where they will not obstruct visibility. 4. Signs on awnings or canopies shall be placed where pedestrians can see them. Under-canopy signs are encouraged in the Village Core Downtown District to enhance pedestrian orientation, and shall be counted as part of the total allowable sign area. Materials 1. Signs shall be built of wood, metal or other materials that simulate the appearance of wood or metal. 2. The use of wood-simulating recycled plastic material is subject to Architectural Review Committee (ARC) approval. 3. High gloss, shiny or reflective surfaces may be used as accents, but shall not be used as the predominant sign material. 4. Signs may use raised images or painted images in their design. 5. Sign materials shall complement the building material, and shall be in keeping with the historic character of the Village. 6. Signs painted on a signboard or other thin material shall be framed on all sides to provide depth and a finished look to the sign. Sign frames shall include carved or routed details or otherwise be designed to complement the architectural design of the building or district. 7. Interior lit and metal canister, plastic and vacuum-formed letters or sign faces are not permitted unless specifically recommended by the Architectural Review Committee (ARC). Colors 1. Sign colors shall complement the building color scheme. 2. Bright, intense colors are inappropriate including the use of fluorescent, “neon” or “day-glo” colors on signs. 3. All applications for sign permits shall include a sample of the intended color palette. 37 CITY OF ARROYO GRANDE GUIDELINES & STANDARDS FOR H ISTORIC D ISTRICTS Sign Illumination 1. Signs may be externally illuminated with incandescent lights, or other lighting that does not produce glare and is designed to conserve energy. 2. Wall, canopy, or projecting signs may be illuminated from concealed sources or exposed ornamental fixtures that complement the building’s architecture. 3. Window signs and window displays may be illuminated from concealed sources. 4. Neon tubing signs that approximate the appearance of historic neon are subject to approval of the Architectural Review Committee. All neon tubing shall be covered with transparent or translucent material to prevent rupture or shall be certified by the manufacturer for safety. AWNINGS AND CANOPIES 1. Under-awning or under-canopy signs oriented to pedestrian traffic are encouraged as part of the overall signage in the Village Core Downtown and Mixed Use districts. 2. All graphics, logos, and signs contained on awnings or canopies shall be considered part of the total allowed sign area as defined in the Development Code. 3. Awning or canopy color and design should be compatible with that of the building on which it is attached and complement those of adjacent buildings, both in style and color. 4. Canopies and awnings shall be consistent with the historic period in regard to size, shape, and materials. Aluminum, fiberglass and plastic awnings or canopies are not appropriate. The use of loose valances and traditional vintage-stripped awning material is encouraged. Canopies and awnings consisting of materials stretched taut over a rigid framework are not appropriate. REAR ENTRIES 1. Rear entries are traditionally plain and unadorned. Common materials include brick, stone, boards and battens and wood siding, and these are acceptable for new construction or renovation. 38 ATTACHMENT 2