CC 2018-06-12_11b Supplemental No. 1
MEMORANDUM
TO: CITY COUNCIL
FROM: JIM BERGMAN, CITY MANAGER
SUBJECT: SUPPLEMENTAL INFORMATION FOR AGENDA ITEM 11.B.
CONSIDERATION OF PROPOSALS FOR TOURISM MARKETING
SERVICES, SELECTION OF A MARKETING FIRM, AND APPROVAL OF
AN AGREEMENT FOR CONSULTANT SERVICES
DATE: JUNE 12, 2018
Attached is correspondence, including a letter from Community West Bank regarding
Verdin Marketing.
c: City Clerk
Public Review Binder
From:
To:
Subject:
Date:
Attachments:
Good morning,
Moon, Kevin
Jjm Beraman; Kelly Wetmore
Verdin Marketing
Monday, June 11, 2018 8:11:14 AM
doc03206520180611080030 pdf
Verdin Marketing is Community West Bank's agency of record for advertising, social media and development of the
bank's website www.CommunityWestBank.com
Attached is a letter outlining the fine work that Verdin Marketing does for our bank.
As a marketing professional (and a resident of Arroyo Grande), I would highly recommend their services for the
CitY of Arroyo Grande.
Please feel free to contact me if I can provide you with more information.
Thank you.
Kevin W. Moon
Senior Vice President
Director of Marketing and Product Development
Community West Bank
4464 Broad Street, San Luis Obispo, CA 93401
(805) 692-4379
Note: This e-mail contains PRIVILEGED and CONFIDENTIAL information intended only for the use of the
specific individual or entity named above. If you or your employer is not the intended recipient of this e-mail or
employee or agent responsible for delivering it to the intended recipient, you are hereby notified that any
unauthorized dissemination or copying of this e-mail or the information contained in it is strictly prohibited. If you
have received this transmission in error, please immediately notify the person named above at once by telephone and
delete the message. Thank you.
Community West Bank
J1,me 11, 201s
To whoni it may concern,
Verdin Marketing has been a highly valued partner.in the design, development and production of the
Community West Bankwebsite. lri December, 2015 we began working with Verdin to develop an
entirely new branding advertising campaign forthe bank, alongwith a complete redesign of the bank's
Website.
Within 30 days, we Were presented with a handful of fully developed promotional concepts for
traditJonal and digital media. Shortly after selecting one of the advertising concepts forfull production,
a website desig·n was also presented which fully integrated with the advertising campaign, and pec:ame
an exte'nsion of the bank's consistent message across all promotional platforms. Bottom line, within a
few months; Verdin Marketing developed, produced and launched a complete facelift for the bank,
coordinating an· entirely new website; created from scratch, with a new promotional campaign that we
have furtherrefiried and developed over the last two years.
I have had the opportunity to Work with a number of marketing professional organizations over the
years. Verdin Marketing, in mV opinion, ls top notch. We have been very pleased with consistently
strong creative develo1:fment and execution of promotionai concepts, and they have great experience in
l(nOwing what Will Work well with websites. We rely on their gµidance and expertise to help us present
our bank proudly onlirie.
If I may an·swer any questions for you, please do not hesitate to contact me directly.
Sincerely,
[atfrt
Kevin W. Moon
Senior Vice President
Director of .Marketing and Prbdl.ict Development
·(SOS) 6.92~4379 .
kmoon@CommuhityWestBank.com.