CC 2018-06-12_11b Proposals_AGTBID Tourism Marketing Services_Presentation CatalystArroyo Grande City Council Presentation
June 12, 2018
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Catalyst Presentation Team
Shane McKeighan,
Account Executive
Brian Nash,
Executive Creative Director
Vern Crow,
Senior Account Leader
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We Know Travel and Tourism
Cal Travel
San Bernardino Tourism
Redding CVB
Hilton Resorts Hawaii
Westin Grand Cayman
Hawaii’s Big Island Visitors Bureau
Wigwam Golf Resort & Spa
Yosemite Mariposa County Tourism Bureau
Visit San Luis Obispo County
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Arroyo Grande: The Extraordinary
California Coastal Destination
Vintage California like no other
True California experience
One-of-a kind shops and restaurants
Hub for wine tasting, ocean lovers, outdoor adventure
Great getaway destination for leisure seekers
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Target Markets
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Media Plan
Target Audience – Slightly Male, HHI $100K, Over 40 yrs., some older children at home
Geo-targeting –Central Valley and SF - most likely to travel to CA Coast
Timing – Shoulder months
Media Strategy – Drive potential visitors to website while planning
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Arroyo Grande: Creative Themes
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Arroyo Grande: Creative Themes
Stop or Stay
Timeless Imagery
Grande Times Await
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Plays off the Vintage California theme
Inspirational and arresting photos to engage the visitor
CTA: No visit to the California Coast is complete without a stop or stay in Arroyo Grande
Stop or Stay
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Website Home Page
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Connects the visitor to the imagery and copy to engage them
Simple life photos with a double entendre
Offers one-of-a kind experiences
CTA: Unplug, relax with us in historic and friendly Arroyo Grande
Timeless Imagery
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Digital Banner Ads
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Website Home Page
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Captures “Grande” as the theme for Vintage California and plays off it
Use photos- poster images to capture visitors’ imagination and draw them into the ad
CTA: The Vintage California you never expected - Discover Grande values
Grande Times Await
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Digital Banner Ads
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Website Home Page
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Catalyst 60-Day Action Plan
Hold Kick off session
Identify immediate needs
Present creative and media plan to stakeholders
Evaluate website/recommendations
Review current social media efforts
Retain photographer/video – create assets
Work session with PR team
Coordinate SLO County initiatives
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Questions?
We want to be your partner!
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