DPAB 2018-03-29_08a Village Parking
MEMORANDUM
TO: DOWNTOWN PARKING ADVISORY BOARD
FROM: MATTHEW DOWNING, PLANNING MANAGER
SUBJECT: CONSIDERATION OF METHODS TO ADDRESS VILLAGE PARKING
CONCERNS
DATE: MARCH 29, 2018
SUMMARY OF ACTION:
The Downtown Parking Advisory Board (DPAB) will discuss actions directed by the City
Council and provide feedback on opportunities to address Village parking concerns.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
Impacts to financial resources will total approximately $600 for additional parking signage.
RECOMMENDATION:
It is recommended that the Downtown Parking Advisory Board receive information
regarding Village parking concerns and provide feedback.
BACKGROUND:
On July 20, 2017 the DPAB recommended the City Council implement restricted time
limitations on parking in the Village. These limitations were proposed to include:
1. Limitation of two (2) spaces on Branch Street in both the west and eastbound
directions to twenty (20) minutes;
2. Limiting the Car Corral, portions of Olohan Alley, and portions of the Le Point
Street parking lot to three (3) hours; and
3. Provide a mechanism for enforcement of parking limitations.
On August 22, 2017, the City Council directed staff to:
1. Restrict two (2) spaces in both the west and eastbound directions of East Branch
Street to 20 minutes;
2. Designate the 20 minute parking restrictions with appropriate curb markings; and
3. Improve directional signage for parking, particularly to the Le Point Street parking
lot.
The Council did not direct staff to implement the three (3) hour parking limitations
recommended by the DPAB, The Council discussed its varying opinions on the
implementation of paid parking in the Village. The Council also discussed its desire to
DOWNTOWN PARKING ADVISORY BOARD
CONSIDERATION OF METHODS TO ADDRESS VILLAGE PARKING CONCERNS
MARCH29, 2018
PAGE 2
have unscheduled enforcement of parking limitations, as Police Department staff is
available.
ANALYSIS OF ISSUES:
Enhanced Directional Signage
At the direction of the Council, a Village merchant was consulted regarding ideas to
enhance directional signage in the Village aimed at getting visitors to the various public
signage below the existing directional signage, as it has been stated that the existing
signage is not being understood by visitors. Additionally, it was recommended that a
Corral to alert eastbound traffic. The local sign contractor who made the existing
was estimated that it would cost approximately $600 to produce the necessary number of
rom the Downtown Parking Fund. If the
estimate proves to be low, the item will return to the DPAB for direction.
Letter to Village Business
In recent weeks, the City has been notified that the letter sent on August 11, 2017 by the
Community Development Director and Planning Manager was being reproduced, the date
removed, and left on vehicles in the Car Corral. The letter was attempting to inform
vehicle owners that restrictions on those parking spaces were going into effect, which is
not correct. In order to address this miscommunication, a revised letter has been drafted
for distribution to Village businesses (Attachment 1). The letter discusses the importance
of Village businesses working cooperatively so the entire Village can thrive, provides
current information on parking limitations in the Village, and advises businesses of the
private parking areas in the Village.
ALTERNATIVES:
1. Provide feedback on additional parking signage and the draft parking letter; or
2. Provide other direction to staff.
ADVANTAGES:
Working to address Village parking concerns will help alleviate parking congestion in
certain areas of the Village while providing education as to the location of parking areas in
the vicinity.
DISADVANTAGES:
No disadvantages have been identified based on the direction previously provided by the
City Council.
DOWNTOWN PARKING ADVISORY BOARD
CONSIDERATION OF METHODS TO ADDRESS VILLAGE PARKING CONCERNS
MARCH29, 2018
PAGE 3
ENVIRONMENTAL REVIEW:
In accordance with the California Environmental Quality Act (CEQA) and the State CEQA
Guidelines, it has been determined that this item is not subject to CEQA per Section
15061(b)(3) of the Guidelines, regarding the general rule that where it can be seen with
certainty that there is no possibility of a significant effect on the environment, an activity is
not subject to CEQA.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda and staff report were posted at in
accordance with Government Code Section 54954.2.
Attachment
1. Draft Employee Parking/Village Parking Restrictions letter
ATTACHMENT 1
March 29, 2018
SUBJECT: EMPLOYEE PARKING/VILLAGE PARKING RESTRICTIONS
Dear Business Owner:
In order to maintain a vibrant and lucrative Village Core, it is necessary to keep prime parking
spots available for patrons of businesses located downtown. It has come to the attention of the
Downtown Parking Advisory Board (DPAB) that a large number of parking spaces are being
occupied by employees of Village businesses. These parking habits reduce turnover potential of
Village parking spaces. When employees and other long term parkers take away these spaces
from potential shoppers, it diminishes the vibrancy of the Village and the revenue it creates for
Village businesses.
This impact to parking causes patrons to take their business elsewhere, not only hurting the
establishment the patron originally intended to visit, but also surrounding businesses that could
benefit from the exposure. Village businesses need to work cooperatively in order to produce
the best customer experience. Therefore, in order to maintain a vibrant downtown atmosphere,
it is the duty of each establishment to ensure that their employees do not park in prime parking
spaces, including prime parking spaces of other businesses. Instead, the DPAB encourages
businesses to direct employees to park in long term parking in the Le Point Street parking lot
and on street spaces outside of the Village Core.
At this time, please be advised that the following parking restriction are in place:
Two (2) hour parking limitation on street parking on Branch Street and Bridge Street;
Twelve (12) hour parking limitation in all public parking lots, including the Car Corral, the
Le Point Street Parking Lot, and Olohan Alley; and
No public parking in private parking lots at 101 W. Branch Street, behind the Village
Centre, on Hart Lane, and the private parking marked in Olohan Alley.
Again, employees are encouraged to park in the Le Point Street Parking Lot, outside of the
Village Core, or use alternate modes of travel in order to keep prime parking spots available for
all patrons and avoid parking violations. If you have any questions, please call the Community
Development Department at 805-473-5420.
Thank you for your continued efforts to maintain a vibrant downtown for all businesses.
Sincerely,
Teresa McClish, AICP
Community Development Director
Matthew Downing, AICP
Planning Manager
cc: Downtown Parking Advisory Board
City Manager
Village Improvement Association