PC 2018-02-20_8a PSP 17-002 MOB Signage
MEMORANDUM
TO: PLANNING COMMISSION
FROM: TERESA McCLISH, COMMUNITY DEVELOPMENT DIRECTOR
BY: SAM ANDERSON, PLANNING TECHNICIAN
SUBJECT: CONSIDERATION OF PLANNED SIGN PROGRAM 17-002; TWO (2)
NEW MONUMENT SIGNS, ONE (1) NEW WALL SIGN, ONE (1) NEW
VEHICLE DIRECTIONAL SIGN, AND TWO (2) NEW DIRECTORY
SIGNS FOR A NEW MEDICAL CENTER; LOCATION – 850 FAIR OAKS
AVENUE; APPLICANT – TRIPLE P, LLC; SIGN CONTRACTOR – SEAN
BEAUCHAMP, SOUTHPAW SIGNS
DATE: FEBRUARY 20, 2018
SUMMARY OF ACTION:
Approval will result in six (6) new signs at the new Matthew Will Memorial Medical
Center.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
None.
RECOMMENDATION:
It is recommended that the Planning Commission adopt a Resolution approving
Planned Sign Program 17-002.
BACKGROUND:
The proposed project is located at 850 Fair Oaks Avenue, the new Matthew Will
Memorial Medical Center (“The Medical Center”) (Attachment 1) that is currently under
construction. The property is zoned Office Mixed Use (OMU), and is located in the D -
2.20 Overlay District, which is designed to provide for sufficient land for the orderly
development of Arroyo Grande Hospital and functionally related m edical facilities.
On January 26, 2016, the City Council adopted Resolution 4705 approving Conditional
Use Permit 15-006 for the construction of a new approximately 45,000 sq. ft., three -
story, medical office building.
The applicant has now applied for Planned Sign Program (PSP) 17-002 in order to
construct two (2) new monument signs, one (1) new wall sign, one (1) new vehicle
directional sign, and two (2) new directory signs for The Medical Center with a total of
approximately three hundred sixty eight (368) square feet of sign area.
PLANNING COMMISSION
CONSIDERATION OF PLANNED SIGN PROGRAM 17-002
FEBRUARY 20, 2018
PAGE 2
Staff Advisory Committee:
The project was reviewed by the Staff Advisory Committee (SAC) on January 17, 2018
and no concerns were expressed regarding the proposed signage. The SAC
recommended approval of the sign program as submitted.
Architectural Review Committee:
The project was reviewed by the Architectural Review Committee (ARC) on February 5,
2018 (Attachment 2). The ARC was in support of the project and recommended
approval of PSP 17-002 as submitted to the Planning Commission due to the well
thought out design, attractive color scheme, and proportionate scale of the proposed
sign program.
ANALYSIS OF ISSUES:
Project Description
Per Arroyo Grande Municipal Code (AGMC) Section 16.60.020.C.1.b, a Planned Sign
Program is required for any project with a total aggregate sign area exceeding one
hundred fifty (150) square feet. The applicant proposes signage as follows:
Monument Ground Signs (2)
Materials: Aluminum channel letters mounted on beige and blue base, with a
secondary component constructed of aluminum mounted on slate
Message: Matthew Will Memorial Medical Center, and Dignity Health Arroyo
Grande Community Hospital
Size: 125 sq. ft.
Colors: Background: Palm Lane
Highlight: Old Castle Harmony Blue
Lettering: White or black
Slate: Wild Fire
Location: On corners of: Fair Oaks Avenue and Woodland Drive
Fair Oaks Avenue and Halcyon Road
Illumination: Ground mounted external micro-flood LED illumination
Office Identification Wall Sign (1)
Materials: Aluminum panel with inset aluminum letters flush with panel.
Message: Matthew Will Memorial Medical Center
Size: 59 sq. ft.
Colors: All: Aluminum
Location: Along northeast fascia of the existing shade structure.
Illumination: Internal white halo LEDs
Vehicle Directional Ground Sign (1)
Materials: Aluminum body
Message: Matthew Will Memorial Medical Center, Arroyo Grande Community
Hospital Rehab Unit
PLANNING COMMISSION
CONSIDERATION OF PLANNED SIGN PROGRAM 17-002
FEBRUARY 20, 2018
PAGE 3
Size: 15.75 sq. ft.
Colors: Background: Old Castle Harmony Blue
Sign back: Palm Lane
Text: White
Location: On median by path of travel between the shared access for the new
Medical Center and the existing Dignity Health Arroyo Grande
Community Hospital
Illumination: N/A
Tenant Directory Signs (2)
Materials: Mounted on aluminum panel
Message: Matthew Will Memorial Medical Center, list of tenant and suite
numbers
Size: Ground mounted: 28.13 sq. ft.
Wall mounted: 15.75 sq. ft.
Colors: Background: Old Castle Harmony Blue
Sign framing: Palm Lane
Sign Back: Aluminum
Text: White or black
Location: Outside of front and rear entrances
Illumination: Ambient building lighting
In total, the property is proposed to contain:
Sign Type Amount Sq. Ft. Status Conforming
Monument Ground 2 250 Proposed No
Office Identification Wall 1 59 Proposed No
Vehicle Directional Ground 1 15.75 Proposed No
Tenant Directory Ground 1 28.13 Proposed No
Tenant Directory Wall 1 15.75 Proposed No
Total 6 368.63 No
Per AGMC Table 16.60.040-A.C.1, offices may install one (1) site identification ground
sign per public street frontage with access, with a maximum sign area of 50 sq. ft. per
sign. The proposed monument signs are 125 sq. ft. each, and are therefore not in
conformance.
Per AGMC Table 16.60.040-A.C.2, one (1) wall sign for office building identification may
also be installed, with a maximum sign area of 12 sq. ft. The proposed office
identification wall sign is not in conformance.
PLANNING COMMISSION
CONSIDERATION OF PLANNED SIGN PROGRAM 17-002
FEBRUARY 20, 2018
PAGE 4
Per AGMC Table 16.60.040-A.C.4, one (1) business directory sign is permitted per
public street frontage, with a maximum sign area of 32 sq. ft. and a maximum height of
five feet (5’). While the square footage of the directory signs is conforming, the ground
sign stand six foot three inches (6’3”), which exceeds the permissible height.
Additionally, business directory signs are designated to be ground signs, while Sign G
as designated on the project plans is a wall sign.
AGMC Section 16.60.050.K.10 allows for “Vehicle-oriented convenience and directional
signs solely for the purpose of guiding traffic and parking on private property, and not
bearing advertising material, limited to a maximum area of two square feet and a
maximum letter height of four inches.” The proposed vehicle directional sign is 15.75 sq.
ft., and therefore exceeds the permissible square footage maximum of two (2) sq. ft.
The proposed signage does not conform in regards to square footage, sign location, or
sign type to traditional signage standards as described in AGMC Table 16.60.040 -A.
However, under a Planned Sign Program, strict adherence to the AGMC may be
waived; the purpose of a Planned Sign Program is to provide flexibility for uses with
unique design elements and needs such as a major medical office structure.
The site identification ground signs and the office identification wall sign are both larger
than those typically permitted for an office structure. When viewed in light of the scale of
the structure the signage is proposed for, the signage is proportionally appropriate.
Page SP 13 demonstrates how proportionally inappropriate a twelve (12) sq. ft. office
identification wall sign would be on a three-story, 45,000 sq. ft. office structure. The
monument ground signs are proportionally appropriate as well, especially when
considering the amount of sign square footage not dedicated to text. When calculating
the square footage of the sign text only, the signage only amounts to approximately 48
sq. ft., while 75 sq. ft. of the monument sign is aesthetically significant backing. If the
monument signs were to be reduced to 50 sq. ft., text area would remain similar while
the majority of the backing area would be removed, creating a less attractive sign for no
real benefit. The ARC considered the impacts created by the increased permissible
amount of signage generated by the proposed sign program, and in lig ht of the scale
and unique nature of the project site found that the proposal would be proportional to
the structure.
The three (3) directional signs are all non-conforming for various reasons, but enhance
the site design of the project and will be beneficial for those attempting to navigate
between the new Medical Center and the existing Arroyo Grande Community Hospital .
Restricting the directory signs to five feet (5’) in height and requiring specific placements
of signage will not enhance the site design and will unnecessarily prevent effective sign
placement.
PLANNING COMMISSION
CONSIDERATION OF PLANNED SIGN PROGRAM 17-002
FEBRUARY 20, 2018
PAGE 5
General Plan
The proposed signage was reviewed and found to be in conformance with General Plan
Policies regarding signage, such as:
LU12-12.2: Ensure that signs are integrated into the overall site and architectural
design theme of commercial developments.
LU12-12.7: Minimize the size and simplify the shape of signs to avoid sign “clutter”.
The proposed signage is well integrated into the site and is architecturally compatible in
both design and color with the approved structure. The signage is simple and non -
complex and the proposal of only one (1) wall sign for a 45,000 sq. ft. structure will
avoid sign “clutter.” The proposed tenant directory signs also reduce sign “clutter” by
eliminating the need for excessive wall signage advertising the office tenants.
ALTERNATIVES:
The following alternatives are presented for Planning Commission consideration:
1. Adopt the attached Resolution approving Planned Sign Program 17-002;
2. Modify and adopt the attached Resolution approving Planned Sign Program 17-
002;
3. Do not adopt the attached Resolution, provide specific findings, and direct staff to
return with a Resolution denying Planned Sign Program 17-002; or
4. Provide direction to staff.
ADVANTAGES:
The proposed signage, in light of the scale and unique nature of the site, will provide
effective and visually pleasing signage for the new Medical Center.
DISADVANTAGES:
Approval of the proposed project would increase the amount of signage for an office
structure beyond the permissible amount identified in the AGMC. However, Planned
Sign Programs allow for this when proposed signage is compatible and consistent
within a development and not detrimental to the public health, safety or welfare.
ENVIRONMENTAL REVIEW:
The project was reviewed in accordance with the California Environmental Quality Act
(CEQA) and determined to be categorically exempt per Section 15311(a) of the CEQA
Guidelines regarding new construction of an on premise sign.
PLANNING COMMISSION
CONSIDERATION OF PLANNED SIGN PROGRAM 17-002
FEBRUARY 20, 2018
PAGE 6
PUBLIC NOTIFICATION AND COMMENTS:
A notice of public hearing was mailed to all property owners within 300’ of the site, was
published in the Tribune, and was posted at City Hall and on the City’s website on
Friday, February 9, 2018. The Agenda was posted at City Hall and on the City’s webs ite
in accordance with Government Code Section 54654.2. No comments have been
received.
ATTACHMENTS
1. Location Map
2. Draft Minutes from the February 5, 2017 Architectural Review Committee
meeting
3. Project Plans
RESOLUTION NO.
A RESOLUTION OF THE PLANNING COMMISSION OF
THE CITY OF ARROYO GRANDE APPROVING PLANNED
SIGN PROGRAM 17-002; LOCATED AT 850 FAIR OAKS
AVENUE; APPLIED FOR BY TRIPLE P, LLC
WHEREAS, on January 26, 2016, the City Council adopted Resolution 4705 approving
Conditional Use Permit 15-006 for the construction of a new approximately 45,000 sq. ft.,
three-story, medical office building; and
WHEREAS, the applicant has filed a Planned Sign Program application to allow for the
installation of two (2) new monument signs, one (1) new wall sign, one (1) new vehicle
directional sign, and two (2) new directory signs; and
WHEREAS, the project site is located at 850 Fair Oaks and is part of the Office Mixed-Use
(OMU) zoning district; and
WHEREAS, signage proposed to exceed typical permissible square footage and count
maximums may be permitted with the approval of a Planned Sign Program; and
WHEREAS, the Architectural Review Committee has reviewed the project and has
recommended approval to the Planning Commission due to the well thought out design,
the attractive color scheme, and the proportionate scale of the proposed sign program;
and
WHEREAS, the Planning Commission has reviewed the project in compliance with the
California Environmental Quality Act (CEQA), the State CEQA Guidelines, and the Arroyo
Grande Rules and Procedures for Implementation of CEQA and has determined that the
project is exempt per Section 15311(a) of the CEQA Guidelines regarding new
construction of an on premise sign; and
WHEREAS, the Planning Commission has reviewed the project at a duly noticed public
hearing on February 20, 2018; and
WHEREAS, the Planning Commission finds, after due study, deliberation and public
hearing, that the following circumstances exist and findings can be made:
Planned Sign Program Findings:
1. The proposed sign is consistent with the goals, objectives, policies and programs of
the Arroyo Grande general plan, specific plan, and any applicable design guidelines
or approvals;
The project is consistent with General Plan Policies LU12-2.2 and LU 12-2.7 due to
the signage being integrated into the overall site and architectural theme of the
office building and the size and quantity of signs being minimized in light of the
scale and unique nature of the project site.
RESOLUTION NO.
PAGE 2
2. The proposed sign conforms to applicable development standards and provisions
of this title and will not be detrimental to the public health, safety and welfare;
The purpose of the Planned Sign Program is to provide flexibility for uses with
unique design elements and needs. The proposed signage supports a new medical
office facility with unique design elements and scale and will not be detrimental to
the public health, safety and welfare due to conditions placed upon the project.
3. The physical location or placement of the sign is compatible with the surrounding
neighborhood and does not pose a safety risk.
The proposed signage is compatible with the surrounding neighborhood due to
the minimal amount of signage when compared to the scale of the structure the
signage will be placed upon. The signage will not pose a safety risk due to the
signage being constructed and installed in conformance with the California
Building Code.
NOW, THEREFORE, BE IT RESOLVED that the Planning Commission of the City of
Arroyo Grande hereby approves Planned Sign Program 17-002 as set forth in Exhibit “B”,
attached hereto and incorporated herein by this reference, with the above findings and
subject to the conditions as set forth in Exhibit “A”, attached hereto and incorporated
herein by this reference.
On motion by Commissioner , seconded by Commissioner , and
by the following roll call vote, to wit:
AYES:
NOES:
ABSENT:
The foregoing Resolution was adopted this 20th day of February 2018.
RESOLUTION NO.
PAGE 3
_______________________________
GLENN MARTIN
CHAIR
ATTEST:
_______________________________
DEBBIE WEICHINGER
SECRETARY TO THE COMMISSION
AS TO CONTENT:
_______________________________
TERESA McCLISH
COMMUNITY DEVELOPMENT DIRECTOR
RESOLUTION NO.
PAGE 4
EXHIBIT “A”
CONDITIONS OF APPROVAL
PLANNED SIGN PROGRAM 17-002
850 FAIR OAKS AVENUE
This approval authorizes the installation of two (2) new monument signs, one (1) new wall
sign, one (1) new vehicle directional sign, and two (2) new directory signs to the Matthew
Will Memorial Medical Center.
CONDITIONS OF APPROVAL:
GENERAL CONDITIONS
1. The applicant shall ascertain and comply with all State, County and City
requirements as are applicable to this project.
2. The project shall substantially conform to the plans on file in the Community
Development Department, dated December 21, 2017.
3. The applicant shall agree to indemnify and defend at his/her sole expense any
action brought against the City, its agents, officers, or employees because of the
issuance of said approval, or in the alternative, to relinquish such approval. The
applicant shall reimburse the City, its agents, officers, or employees, for any court
costs and attorney’s fees which the City, its agents, officers, or employees may be
required by a court to pay as a result of such action. The City may, at its sole
discretion, participate at its own expense in the defense of any such action but such
participation shall not relieve the applicant of his/her obligations under this
condition.
4. The permit shall expire on February 20, 2020 unless a building permit is issued for
the project.
BUILDING DIVISION
5. The applicant shall comply with the current California codes including
the specifically adopted City of Arroyo Grande provisions.
6. Prior to any additional work being done onsite, the applicant shall obtain all
necessary permits from the Building and Life Safety Division.
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850 Fair Oaks Ave
ACTION MINUTES
REGULAR MEETING OF THE ARCHITECTURAL REVIEW COMMITTEE
MONDAY, FEBRUARY 5, 2018
ARROYO GRANDE CITY HALL, 300 E. BRANCH STREET
ARROYO GRANDE, CA
1. CALL TO ORDER
Chair Warren Hoag called the Regular Architectural Review Committee meeting to order at
2:30 p.m.
2. ROLL CALL
ARC Members: Chair Warren Hoag, Vice Chair Bruce Berlin, and Committee Member
Keith Storton were present. Committee Members Mary Hertel and
Colleen Kubel were absent.
City Staff Present: Planning Manager Matt Downing and Planning Technician Sam
Anderson were present.
3. FLAG SALUTE
Vice Chair Berlin led the Flag Salute.
4. AGENDA REVIEW
None.
5. COMMUNITY COMMENTS AND SUGGESTIONS
None.
6. WRITTEN COMMUNICATIONS
None.
7. CONSENT AGENDA
Committee Member Storton made a motion, seconded by Vice Chair Berlin, to approve the
January 8, 2018 minutes as submitted. The motion passed on the following voice vote:
AYES: Storton, Berlin, Hoag
NOES: None
ABSENT: Hertel, Kubel
8. PROJECTS
8.a. CONSIDERATION OF PLANNED SIGN PROGRAM 17-002; TWO (2) NEW
MONUMENT SIGNS, ONE (1) NEW WALL SIGN, ONE (1) NEW VEHICLE DIRECTIONAL
SIGN, AND TWO (2) NEW DIRECTORY SIGNS FOR A NEW MEDICAL CENTER;
LOCATION – 850 FAIR OAKS AVENUE; APPLICANT – TRIPLE, LLC; SIGN
CONTRACTOR – SEAN BEAUCHAMP, SOUTHPAW SIGNS (Anderson)
Planning Technician Anderson presented the staff report. The Committee had no questions.
Sean Beauchamp, sign contractor, and Will Drake, architect, spoke in support of the project
and responded to questions regarding illumination of the signs and the location of the
monument signs.
.
Minutes: ARC PAGE 2
Monday, February 5, 2018
The Committee spoke in support of the project, commenting that the size, amount, and
location of the signage felt appropriate, and that the proposed sign package is justified in
light of the scale of the structure the signage is to be located upon.
Vice Chair Berlin made a motion, seconded by Committee Member Storton, to recommend
approval of the project to the Planning Commission as submitted, with the comment that the
Committee felt that the proposed signage was proportionally appropriate for the scale of the
structure.
AYES: Berlin, Storton, Hoag
NOES: None
ABSENT: Hertel, Kubel
8.b. CONSIDERATION OF PLANNED SIGN PROGRAM 18-001; REVISION TO EXISTING
PLANNED SIGN PROGRAM; LOCATION – INTERSECTION OF EAST GRAND AVENUE
AND SOUTH ELM STREET; APPLICANT – JENNIFER DAW (Anderson)
Planning Technician Anderson presented the staff report and responded to questions from
the Committee regarding the Planned Sign Program, the existing Rite Aid sign, and color
choices and regulations.
Phil Fontes, property owner, spoke in support of the project and responded to questions
regarding the proposed location of the signs, the impact of the signage to existing
architectural features, and placement of signage upon monument signs.
The Committee spoke in support of the project, providing comments on the symmetry of the
proposed signage, the loss of architectural detailing created by the proposed sign
placement, and the colors of the signage.
Committee Member Storton made a motion, seconded by Vice Chair Berlin, to recommend
approval of the project to the Planning Commission as submitted, with the comment that the
Committee felt that the proposed signage was proportionally appropriate for the scale of the
structure.
AYES: Storton, Berlin, Hoag
NOES: None
ABSENT: Hertel, Kubel
9. DISCUSSION ITEMS
None.
10. COMMITTEE COMMUNICATIONS
Chair Hoag informed the Committee that he would be absent from the April 16, 2018 regular
meeting.
11. STAFF COMMUNICATIONS
Planning Manager Downing updated the Committee the Jim Guthrie Community Service
Grant Panel, the Branch Street Hotel, the Heritage Square Bathroom project, and the
Matthew Will Memorial Medical Center.
Minutes: ARC PAGE 3
Monday, February 5, 2018
12. ADJOURNMENT
The meeting was adjourned at 3:25 p.m. to a regular meeting on March 5, 2018 at 2:30 p.m.
_____________________________ _____________________________
SAM ANDERSON WARREN HOAG
PLANNING TECHNICIAN CHAIR
(Approved at ARC Meeting ___________)
Sign Package components at a glance:
PROPERTY SIGNAGE
- Signs A & B
- Non-illuminated monument signs set into landscaping along road frontage. These signs are for property identification for
vehicular traffic.
- Qty 2, one located at main vehicular entrance, the other located at corner of adjacent road.
- Main sign copy to be the name of the building with a small area for recognition of larger tenants.
- 43 square feet of signage each.
BUILDING IDENTIFICATION SIGNAGE
- Sign C
- internally illuminated wall sign with building name
- Qty 1
- 59 square feet
VEHICULAR DIRECTIONAL SIGNAGE
- Sign D
- Non-illuminated monument sign set into landscaping at vehicle entrances. This sign directs vehicular traffic that has
entered the property towards the building entrances and the neighboring hospital as needed.
- Qty 1, one located at Fair Oaks driveway entrance.
- Sign copy to direct vehicles towards building entrances and the neighboring hospital.
- 6 square feet of signage.
TENANT DIRECTORY SIGNAGE
- Signs F & G
- Non-illuminated wall and post signs. These signs are to help designate entrances to the building and the recognition of
tenants accessible though each entrance.
- Qty 2, one located at each public entrance
- Tenants and suite numbers are to be listed in uniform font, size and color for uniformity in this application.
Sign Package for Matthew Will Memorial Medical Center
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 1
- There are currently no accommodations in the city sign code for a property like this.
- Total square footage of signs proposed - 183 square feet
- Number of signs proposed - 6
- Square footage of proposed signs by sign type -
- Monument signs, qty 2, 43 square feet each
- Wall Sign, Building Identification, qty 1, 59 square feet
- Vehicle Directional Sign, qty 1, 6 square feet
- Tenant Directory, qty 2, 16 square feet each
35’ Radius
- Non-illuminated cast aluminum
letters, blind stud mounted with
1/2” spacers
- Smooth finish painted KM
5772-3 Palm Lane
- Smooth finish painted to
match Old Castle Harmony Blue
- Aluminum panel with silver
finish, non-illuminated logo text
12”x 12” Slate “Wild Fire”
5’
25’3’1’
6” Numbers
PB
SL
SP
33 sq.ft.
of sign area
10 sq.ft.
of sign area
Non-illuminated Monument Signs, Signs A & B, Signage Area 43sq.ft. Each
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 2
5’
20’6”
25’8”
5’
11’5”
5’2”
- Aluminum panel with
brushed silver finish
- Aluminum letters flush
with face of lower panel
- Warm white halo to
wall from internal LEDs
Illuminated Wall Sign, Sign C, 59 sq.ft.
SP 3Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 4
Illuminated Wall Sign, Sign C, 59 sq.ft.
Non-illuminated Vehicle Directional Sign, Sign D, Signage Area 6 sq.ft.
4’6”
3’
3’6”
4”6”
5’
- Aluminum Sign body with
painted finish
- Non-illuminated
- Smooth finish painted KM
5772-3 Palm Lane
- Smooth finish painted to
match Old Castle Harmony
Blue
6 sq.ft.
of sign area
PB
SP
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 5
Non-illuminated Tenant Directory Sign, Signs F, Post Mount
4’6”
6’3”
5’
- Smooth finish painted KM
5772-3 Palm Lane
- Smooth finish painted to
match Old Castle Harmony
Blue
PBSP
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 6
Matthew Will
Memorial Medical Center
Tenant Suite 1
Tenant Suite 2
Tenant Suite 3
Tenant Suite 4
Tenant Suite 5
Tenant Suite 6
Tenant Suite 7
Tenant Suite 8
- Aluminum panel with silver
finish, non-illuminated vinyl text
for tenant designation
3’6”
5”
Exterior Wall
- Exterior tenant directories to be
placed next to public entrances to
building.
- One directory to be located at South
West entrance
- One directory to be located at North
entrance
All tenants to be represented on
tenant directories. All tenants to use
uniform font, color and text size
2” Letter caps
Non-illuminated Tenant Directory Sign, Signs G, Wall Mount
4’6”
5’
- Smooth finish painted KM
5772-3 Palm Lane
- Smooth finish painted to
match Old Castle Harmony
Blue
PBSP
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 7
Matthew Will
Memorial Medical Center
Tenant Suite 1
Tenant Suite 2
Tenant Suite 3
Tenant Suite 4
Tenant Suite 5
Tenant Suite 6
Tenant Suite 7
Tenant Suite 8
- Aluminum panel with silver
finish, non-illuminated vinyl text
for tenant designation
3’6”
3”
Exterior Wall
- Exterior tenant directories to be
placed next to public entrances to
building.
- One directory to be located at South
West entrance
- One directory to be located at North
entrance
All tenants to be represented on
tenant directories. All tenants to use
uniform font, color and text size
2” Letter caps
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 8
SIGN G
Elevations, North and South
SIGN F
SIGN C
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 9
Elevations, West, East and Southwest
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 10
SIGN BSIGN A
SIGN CSIGN D SIGN F
SIGN G
- Building colors
and materials to be
used for sign
details to create a
unified design
theme between
signage and
building.
Color Board
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 11
5’x 20’ Wall, 100 square feet Existing Wall Sign, 70 square feet
Entry Signs, 6’ tall x 7’3” wide
Area Comparisons
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 12
Neighboring Signage
- The neighboring Dignity Health Arroyo Grande Community Hospital is the only
existing building in the area with similarities in scale and use to The Matthew Will
Memorial Medical Center.
The signage on the hospital buildings and grounds are proportionately correct to
address:
- The scale of the property frontage
- The orientation along two street frontages
- The large scale of the buildings
- The significant setback from the street
- Visibility through the tree canopy
- The need to direct emergency traffic safely from the street to the property.
The natural scale, location and number of signs at the community hospital have
governed the practical sign choices proposed for The Matthew Will Memorial Medical
Center.
PHOTO A, Existing Wall Sign, 70 square feet ILLUSTRATION C, Proposed Wall Sign, 62 square feet
PHOTO B,12 square feet per code ILLUSTRATION D,12 square feet per code
The visual error of applying existing code to the scale of these properties.
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 13
These photos and illustrations
demonstrate proportionately sized
wall signs.
PHOTO A shows the existing wall
sign the hospital. This sign looks
naturally scaled to the sizeof the
building and setback on the
property.
PHOTO B shows the same sign
reduced to the 12 square feet
allowed per code. Besides looking
like a mistake on the building, it is
nearly useless in terms of visibility
at this scale.
ILLUSTRATION C shows the
prosed sign on the Matthew Will
building. This sign has a natural
scale to the building and the
setback from the street.
ILLUSTRATION D suffers from the
same inadequacies as PHOTO B.
The sign at this scale looks like a
mistake and is nearly useless in
terms of visibility.
Area Comparisons
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 14
PHOTO E
PHOTO G
PHOTO F
PHOTO H
Photos E through L show the typical
architecture of this neighborhood.
Most buildings in this area are low,
single story buildings placed up
against the street.
The proximity to the street and lack
of open wall sign locations make the
standard sign code appropriate for
these scenarios.
It is in the uniqueness of the two
large properties that the standard
sign code fails to deliver the promise
of effective, properly sized signage.
Area Comparisons
Studio Design Group
Matthew Will
Memorial Medical Center
850 Fair Oaks
Arroyo Grande, CA 93420
SP 15
PHOTO I
PHOTO E
PHOTO J
PHOTO L