CC 2018-10-09_09d TBID Advisory Board Appointment
MEMORANDUM
TO: CITY COUNCIL
FROM: JIM BERGMAN, CITY MANAGER
BY: JESSICA MATSON, EXECUTIVE ASSISTANT/DEPUTY CITY CLERK
SUBJECT: CONSIDERATION OF APPOINTMENT TO THE ARROYO GRANDE
TOURISM BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD
DATE: OCTOBER 9, 2018
SUMMARY OF ACTION:
Appointment of April Schirmer to the Arroyo Grande Tourism Business Improvement
District (AGTBID) Advisory Board.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
There is no financial or staffing impact from the recommended action.
RECOMMENDATION:
It is recommended the City Council appoint April Schirmer to the Arroyo Grande Tourism
Business Improvement District Advisory Board.
BACKGROUND:
The AGTBID was formed in 2013 to provide revenue to defray the costs of services,
activities and programs promoting lodging businesses in the City through the promotion
of scenic, recreational, cultural and other attractions. From its inception, the Board
consisted of three (3) members from the lodging industry. On February 13, 2018, the
Council approved an amendment to the AGTBID Bylaws amending the AGTBID
membership to a minimum of three (3) but not more than nine (9) members, 2/3rds of
which shall be owners of lodging businesses within the AGTBID or others with knowledge
of tourism and/or the lodging industry. The three current members and six additional
members of the South County Chambers of Commerce’s former Tourism Marketing
Committee were appointed to constitute the new Board.
ANALYSIS OF ISSUES:
Previous Advisory Board Members Mike Panchal, from the Aloha Inn, and Ken
Dalebout, from Dignity Health, resigned in May 2018 and June 2018 respectively
due to other professional obligations. April Schirmer has submitted an application to fill
one of the two vacancies and, after attending an AGTBID Board Meeting, confirmed her
Item 9.d. - Page 1
CITY COUNCIL
CONSIDERATION OF APPOINTMENT TO THE TOURISM BUSINESS
IMPROVEMENT DISTRICT ADVISORY BOARD
OCTOBER 9, 2018
PAGE 2
interest in joining the Board. Members of the South County Chambers of Commerce, who
administer the AGTBID, met with Ms. Schirmer.
Ms. Schirmer currently owns AdVerb Marketing Group and is the Marketing Director for
Vista Lago Adventure Park. In this capacity she has gained experience in the tourism
industry and frequently provides marketing advice related to tourism and the
enhancement of revenue and visitors to Arroyo Grande. She is a resident of Arroyo
Grande and has spent much of her career building relationships with local businesses to
help them succeed. It is recommended that April Schirmer be appointed to the AGTBID
Advisory Board.
ALTERNATIVES:
The following alternatives are provided for the Council’s consideration:
1. Appoint April Schirmer to the AGTBID Advisory Board;
2. Do not appoint April Schirmer to the AGTBID Advisory Board and solicit interest
from other applicants; or
3. Provide direction to staff.
ADVANTAGES:
Approval of the appointment will fill one of two vacancies on the AGTBID Advisory Board.
DISADVANTAGES:
No disadvantages have been identified.
ENVIRONMENTAL REVIEW:
No environmental review is required for this item.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda was posted at City Hall and on the City’s website in accordance with
Government Code Section 54954.2.
Attachment:
1. Application – A. Schirmer
Item 9.d. - Page 2
Item 9.d. - Page 3
ATTACHMENT 1·'
CITY OF ARROYO GRANDE
uust of Citizens to Serve"
300 East Branch.Street
Arroyo Grande, CA 93420
I
RECE·IVED -,
JUN 2 6 2018
COMMUN/Ty
L CITY OF ARR~~ELOPMENT
OGRANOE ,
Application to Board, Committee, or Commission
PLEASE PLACE A CHECK MARK NEXT TO THE BOARD/COMMITTEE/COMMISSION FOR WHICH YOU WOULD
LIKE TO APPLY (You may make more than one selection):
__ Planning Commission
~Parks and Recreation Commission
__ Traffic Commission
__ Downtown Parking Advisory Board
_Architectural Review Committee
__ Historical Resources Committee
~TBID Advisory Board
__ Special Subcommittees
************************************************************************************
Date of Application._6_.2_6_._1_8 _____ _
Name Schirmer, April
Last First
Home Address609
Home or Cell Phone -~ Phone ~< ______ _
E-mail address (Optional)
Do you reside within the City limits of Arroyo Grande? Yes X No. ____ _
Are you a registered voter? Yes X No ____ _
occupation Business owner & Marketing Director
EmployerAdVerb Marketing Group & Vista Lago Adventure Park
Education (Include professional or vocational licenses or certificates) ______________ _
Associate's from AHC, Certified Broadcast & Radio Negotiator UCLA Extension
Community involvement (List organization memberships and committee assignments) _______ _
AGGB Chamber, SLO Chamber, SMCC
Please describe any background, training, education or interests that qualify you as an appointee ___ _
As the owner/principal of AdVerb Marketing Group, I am involved and invested in helping local business grow and succeed.
I work directly with SLO Co Parks & Rec Dept, Mustang Wat~rpark, Santa Maria Raceway, Vista Lago Adventure Park,
and other businesses in the area to generate revenue and attract tourism to SLO County. My husband, Scott & I are partners with Bill & Staci Thorning
in Eco Learn LLC, the parent company for Vista Lago Adventure park at Lopez Lake Recreation Area.
(Please attach additional pages if necessary)
(PLEASE COMPLETE THE REVERSE SIDE OF THIS FORM)
Item 9.d. - Page 4
What do you see as the objectives and goals of the advisory board, committee or commission for which you
are applying? To help best serve the families within our community and provide them with spaces
that are safe and inviting for recreational activities and enjoying time spent together, whether it be in
the outdoor elements of a park or indoor rental facilities. To assist in marketing ideas related to
recreation and tourism that will enhance revenue and visitors to Arroyo Grande.
Please list three (3) Arroyo Grande references. PLEASE OBTAIN PERMISSION FROM INDIVIDUALS BEFORE
LISTING THEM AS A REFERENCE.
Name: Kathy Wright
Name: Gretchen Anderson
Name: Cherri Haydon
Address:
Current meeting schedules are indicated below:
Planning Commission, 1st and 3 rd Tuesday of each month, 6:00 p.m.
Parks and Recreation Commission, 2nd Wednesday of each month, 6:30 p.m.
Traffic Commission, Monday before the 3rd Tuesday of each month, 6:00 p.m.
Downtown Parking Advisory Board, meets as needed
Phone:
Architectural Review Committee, 1st Monday at 2:30 p.m. and 3rd Monday at 3:30 p.m. each month
Historical Resources Committee, 2 nd Friday of each month, l 0:00 a.m.
Tourism Business Improvement Advisory Board, at least Quarterly, last Monday of month, 3:30 p.m.
Are you willing to commit to the time necessary to fulfill the obligations of an appointment to a Board,
Committee or Commission? Vesft Noll
I hereby declare that the foregoing information is true and complete to the best of my knowledge and
b I f.
6-26-18
Date
Notice to Applicants:
1. Applicants appointed by the City Council are required to take an Oath of Office.
2. State law and the City's Conflict of Interest Code requires that Board Members, Committee Members, and
Commissioners file Statements of Economic Interests (Form 700) upon assuming office, annually, and upon leaving
an appointed office (e.g. sources of income, loans, gifts, investments, interests in real property within the City).
3. This application is a matter of public record and portions thereof are subject to disclosure pursuant to the California
Public Records Act.
4. Applications will remain active and on file for one (1) year.
Please return completed Application to:
CITY CLERK'S OFFICE
300 East Branch Street
Arroyo Grande CA 93420