PC 2019-02-19_08b Supplemental Memo
MEMORANDUM
TO: PLANNING COMMISSION
FROM: MATTHEW DOWNING, PLANNING MANAGER
SUBJECT: SUPPLEMENTAL INFORMATION FOR AGENDA ITEM 8.b. –
FEBRUARY 19, 2019 PLANNING COMMISSION MEETING:
CONSIDERATION OF PLANNED SIGN PROGRAM 18-002; SIGN
PROGRAM FOR TENANT WALL SIGNAGE AND TWENTY FOOT (20’)
TALL FREEWAY SIGN; LOCATION – 1570 W. BRANCH STREET;
APPLICANT – PETER ORRADRE; REPRESENTATIVE – RRM DESIGN
GROUP
DATE: FEBRUARY 19, 2019
Attached are comments received after agenda preparation regarding the proposed
project.
cc: Community Development Director
Public Review Binder
1
Matt Downing
From:Linda Busek
Sent:Tuesday, February 19, 2019 11:12 AM
To:fschiro@arroyogrande.org; amontes@arroyogrande.org; jmaraviglia@arroyogrande.org;
gmartin@arroyogrande.org
Cc:Matt Downing; Teresa McClish; Andrew Perez
Subject:Signage Review at Old K-Mart Site on Agenda 2/19/2019
Dear Members of the Planning Commission and Arrroyo Grande Staff,
I understand the developer of the former K-Mart site has come back with a proposed 20' freeway sign (instead of the
original 50' sign) and the ARC has okayed it and sent to Planning Commission for your approval.
At the September meeting, I (and several others) spoke against the proposed 50' freeway signage.
This proposed 20' monument signage still seems too tall. For patrons driving on Branch it seems visibility would be much
better served with a smaller profile sign situated beneath the tree canopies. An easily read sign at eye level by motorists
in passing autos would adequately direct traffic to the location of the proposed business entities which will be patronized
by locals.
Freeway visibility is unnecessary clutter. The Arroyo Grande community wants to keep its "hometown" character, plus I
fear the developers will be removing some of the already sparse vegetation & trees to erect this 20' sign.
I would ask that you invite the developer to provide another design option with a lower profile for consideration.
Thank you!
Linda Busek
Berry Gardens