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ARC Minutes 2019-08-19'KEGULAR MEETING OF THE ARCHITECTURAL REVIEW COMMITTEE MONDAY, AUGUST 19,2019 ARROYO GRANDE CITY HALL, 300 E. BRANCH STREET ARROYO GRANDE, CA 1. CALL TO ORDER Chair Hoag called the Regular Architectural Review Committee meeting to order at 2:30 p.m. 2. ROLL CALL ARC Members: Chair Warren Hoag, Vice Chair Bruce Berlin and Committee Members Jon Couch, Lori Hall and Kristin Juette were present. City Staff Present: Planning Manager Matt Downing and Assistant Planner Andrew Perez were present. 3. FLAG SALUTE Committee Member Hall led the Flag Salute. 4. AGENDA REVIEW None. 5. COMMUNITY COMMENTS AND SUGGESTIONS None. 6. WRITTEN COMMUNICATIONS None. 7. CONSENT AGENDA Vice Chair Berlin made a motion, seconded by Committee Member Couch to approve the minutes of the August 5, 2019, Regular Meeting as submitted. The motion passed 5-0 on the following voice vote: AYES: Berlin, Couch, Juette, Hall, Hoag NOES: None 8. PROJECTS 8.a. CONSIDERATION OF ARCHITECTURAL REVIEW 19-002; COMMERCIAL FACADE APPROVAL FOR ENTITLED DRIVE-THRU; LOCATION — 1570 W. BRANCH STREET; APPLICANT — RICK GAMBRIL, ARROYO GRANDE COMMERCIAL LLC; REPRESENTATIVE — ARRIS STUDIO ARCHITECTS (Downing) Planning Manager Downing presented the staff report, briefly described the approved Amended Conditional Use Permit that increased the number of tenants and allowed for the addition of the drive-thru pad. He provided details about the design of the building, proposed materials and colors, lighting, landscaping and intended locations for signage. Tom Jess, project representative, spoke in support of the project and explained that the design of the building uses similar architectural concepts, materials, and colors as the primary structure on site. He also provided details about the screening of the rooftop mechanical equipment, and use of vegetative screens to hide the service areas of the restaurant. Minutes: ARC Monday, August 19, 2013 The Committee spoke in support of the project and was supportive of the massing, colors and material choices. The Committee also appreciated how the architecture of the drive-thru complemented the primary structure on site and found the landscaping appropriate, especially the use of the vegetative wall. Vice Chair Berlin made a motion, seconded by Committee Member Juette, to recommend approval of the project to the Community Development Director as submitted, with the suggestion to include patio trees in the outdoor dining area and to extend the length of the proposed planters underneath the vegetative wall in order to capture water that may drip down when the plants are irrigated. The motion passed 5-0 on the following voice vote: AYES: Berlin, Juette, Couch, Hoag, Hall NOES: None 8.b. CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 19-008; REPLACEMENT OF ONE (1) EXISTING WALL SIGN AND ONE (1) EXISTING GROUND SIGN FOR AN EXISTING BUSINESS; LOCATION — 214 E. BRANCH STREET, SUITE B; APPLICANT — ASSIST HOME LOANS; REPRESENTATIVE — CHRISTIAN STEARNS (Perez) Assistant Planner Perez presented the staff report and provided details about the number, location, materials, and colors of the proposed signs. He also described how the proposed signage is potentially inconsistent with the Design Guidelines. Randy Brownell, project representative, spoke in support of the project, provided additional details about the sign type, materials, colors, and the rationale for going away from a sign consisting of individual letters to a one-piece sign. The Committee spoke in support of the change from individual letters to a one-piece sign. However, the Committee struggled to find the sign in compliance with the Design Guidelines because the proposed colors failed to complement the color scheme of the building. Specifically, the Committee felt the white was too stark against the beige color of the building, and suggested toning down the white to better complement the building's color scheme. Vice Chair Berlin made a motion to approve the project with conditions, but the motion failed to secure a second. Chair Hoag made a motion, seconded by Vice Chair Berlin, to continue the item to a future meeting to allow the applicant to refine the colors to better complement the building's color scheme. The motion passed 5-0 on the following voice vote: AYES: Hoag, Berlin, Hall, Couch, Juette NOES: None Iti 0, NUA N IT, I Minutes: ARC Assistant Planner Perez presented the staff report and provided details about the number, location, materials, and colors of the proposed signs. He explained how the amount of sign area allowed for a business is determined, and how all signage, even signs that are exempt from permit requirements, count towards the total sign area for a business located in the Historic Character Overlay District. He also explained how the style and design of both the awning and signage complies with the Design Guidelines, but the total amount of sign area proposed exceeds what is allowed for this location. Robin McDonald, project representative, spoke in support of the project and explained the concepts that drove the project. She stated that the primary objectives of the project were to rebrand the restaurant while beautifying the frontage at the same time. The awning was chosen to complement the awning on the neighboring business, and the accessory sign was an attempt to declutter the street -facing windows. The Committee appreciated the overall concept and aesthetics of the proposal and felt the proposal was a drastic improvement from the existing signage. The Committee found the colors, materials, and style of the proposal to be appropriate for the Village. The Committee discussed ideas to reduce the area of signage by suggesting the removal of the window graphics, the accessory sign, or the existing sign on the eastern elevation of the building. Chair Hoag made a motion, seconded by Vice Chair Berlin, to recommend approval of the project to the Community Development Director with the following condition: 1. Reduce the sign area to comply with the maximum amount allowed by the Municipal Code by either: removing the accessory sign, moving the existing wall sign on the eastern elevation, or working with staff to re -measure the signage to determine the sign area without excessive white space and filigree beyond the borders of the sign message. The motion passed 5-0 on the following voice vote: AYES: Hoag, Berlin, Hall, Couch, Juette NOES: None Planning Manager Downing brought the Committee's attention to the revised agenda, specifically the addition of Item 9.a. 9. DISCUSSION ITEMS REVIEW OF CHANGE OF COPY FOR ARROYO GRANDE CHEVROLET GROUND SIGN; LOCATION — 329 TRAFFIC WAY; APPLICANT — ARROYO GRANDE CHEVROLET; REPRESENTATIVE — NATHAN SEESE (Downing) Planning Manager Downing provided project details, including a rendering of the proposed sign, and noted that the proposed sign will neither increase the height nor sign area of the previous sign. He also explained that this project is considered a change of copy to the previous pole sign, and therefore is only a discussion item. The Committee unanimously supported the change of copy. COMMITTEE10. O s None Minutes; ARC Monday, August 19, 2019 11. STAFF COMMUNICATIONS Planning Manager Downing informed the Committee that the Verizon Wireless small cell facility project is being reviewed by the Planning Commission at their meeting on August 20, 2019. Planning Manager Downing inquired about the Committee's flexibility regarding the September meeting schedule and the noted the possibility of adding a Special Meeting on September 9, 2019. Planning Manager Downing thanked the Committee for their in-depth and thoughtful discussion regarding signage in the Village. 12. ADJOURNMENT The meeting was adjourned at 5:04 p.m.to a regular meeting on September 16, 2019 at 2:30 p.m. `ANDREW PEREZ 10 ASSISTANT PLANNER (Approved at ARC Meeting