2020-03-02 8a_Verizon signsMEMORANDUM
TO: ARCHITECTURAL REVIEW COMMITTEE
FROM: ANDREW PEREZ, ASSISTANT PLANNER
SUBJECT: CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 20-003; TWO
(2)NEW WALL SIGNS FOR A NEW BUSINESS IN THE ARROYO
GRANDE SHOPPING CENTER; LOCATION – 1237 E. GRAND
AVENUE, SUITE 101; APPLICANT – VERIZON WIRELESS;
REPRESENTATIVE – MARK BLACKFORD
D ATE: MARCH 2, 2020
SUMMARY OF ACTION:
Recommendation for future action by the Community Development Director will result in
new signage for a new business in the Arroyo Grande Shopping Center.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
None.
RECOMMENDATION:
It is recommended the Architectural Review Committee (ARC) review the proposed sign
plans and make a recommendation to the Community Development Director.
BACKGROUND:
The subject property is zoned Gateway Mixed-Use (GMU), and located in the Arroyo
Grande Shopping Center (Attachment 1). The proposed signage requires review by the
ARC for compliance with the Arroyo Grande Shopping Center Master Sign Program
(Attachment 2).
The sign program has been revised several times during the rehabilitation of the center,
most recently in April 2019 when the property owner decided to divide Building C into
two tenant spaces. The ARC recommended approval of the proposed changes to the
sign program at that time, with the condition that a recommendation from the ARC is
required when signage is proposed for the western elevation of Building C.
ANALYSIS OF ISSUES:
Project Description
The applicant is proposing to install two (2) new wall signs on Building “C” of the Arroyo
Grande Shopping Center. The shopping center has an existing sign program to regulate
the size, location, and style of all signage within the complex. The applicant is proposing
a wall sign on both the northern and western elevations, which is allowed by the sign
Item 8.a - Page 1
ARCHITECTURAL REVIEW COMMITTEE
CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 20-003
MARCH 2, 2020
PAGE 2
program for this tenant space. A building permit has been issued to construct a tower
element at the southwestern corner of the building and the project is currently under
construction (Attachment 3).
The proposed walls signs are be identical in both appearance and size, and are
proposed to consist of a white, aluminum channel letters and the copyrighted red
Verizon checkmark. The individual characters would be flush mounted to the building
face and internally lit. The design and materials for the signs are as follows:
Wall Signs
Materials: Aluminum channel letters
Colors: Main lettering: White (satin finish)
Checkmark: Poppy red (satin finish)
Message: Verizon
Size: 17” x 118” (13.5 square feet/each)
Locations: One (1) Centered on the northern elevation of the tower element
One (1) Centered on the western elevation of the tower element
Two (2) total
Illumination: Internal opaque LED
The proposed signs meet the specific regulations for business identification signs
identified in table 16.60.040-A of the Municipal Code. The signs are also subject to the
Arroyo Grande Shopping Center Master Sign Program, as previously stated.
The amount of signage allocated for this tenant space, per the Arroyo Grande Shopping
Center Master Sign Program, is 38 square feet (1 square foot for each linear foot of
building frontage), and the applicant is proposing two (2) identical 13.5 square foot wall
signs for a total of 27 square feet of signage. The sign program restricts sign area on
the western elevation of this building to 20 square feet, with the design and location at
the discretion of the ARC. The wall sign on the western elevation is proposed to be 13.5
square feet, in compliance with this provision.
Adhesive vinyl graphics with hours of operation and other noncommercial information
are proposed for the front door, but are considered to be accessory signs. Both the
Municipal Code and the sign program state that if the total area of accessory signs is
restricted to less than ten percent of the allowed sign area, the signage does not count
toward the signage allocation for a tenant space. The accessory signs proposed with
this application do not exceed the ten percent threshold; therefore do not count towards
the total sign area. The proposal meets the sign program’s criteria for sign area,
location, materials, colors, and illumination.
AD VANTAGES:
The proposed signage meets the requirements of the Arroyo Grande Shopping Center
Master Sign Program, and the Arroyo Grande Municipal Code.
Item 8.a - Page 2
ARCHITECTURAL REVIEW COMMITTEE
CONSIDERATION OF ADMINISTRATIVE SIGN PERMIT 20-003
MARCH 2, 2020
PAGE 3
DISADVANTAGES:
None identified.
ENVIRONMENTAL REVIEW:
The project was reviewed in accordance with the California Environmental Quality Act
(CEQA) and determined to be categorically exempt per Section 15311(a) of the
Guidelines regarding the construction of a sign appurtenant to an existing commercial
structure.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda was posted at City Hall and on the City’s website in accordance with
Government Code Section 54954.2.
ATTACHMENTS:
1. Project Location
2.Arroyo Grande Shopping Center Master Sign Program (p. 23-25 & 38)
3.Building Elevations
4.Project Plans
Item 8.a - Page 3
ATTACHMENT 1
Project Site
Arroyo Grande Shopping Center
E.Grand Ave.
Elm
St.
Item 8.a - Page 4
SIGN AREA MEASUREMENTS: BUILDING PAD “C” (Minor Tenant)
Exhibit 2 illustrates the method of determining maximum square footages for the allowable sign area categories that are outlined
within the Overall Sign Program.
Overall Building Square Footage: 4,889 SF
Sign Type and Number Permitted: one (1) wall per frontage (north elevation), per each tenant. Tenant receiving door may have
Tenant’s name (installed by Tenant) and building address (installed by Landlord).
Wall Signs: Wall Sign is affixed in any manner to any exterior wall of a building or structure and which is parallel to and projects not
more than eighteen (18) inches from the building or structure wall. Unless otherwise stated in this Overall Sign Plan, the wall signs
shall not exceed a maximum of 70 SF in sign area.
Accessory Signs: Accessory signs do not count towards the permitted signage if restricted to ten (10) percent or less. Accessory signs
between ten (10) and twenty (20) of the wall area can be allowed with a recommendation from the Architectural Review Committee;
however areas greater than ten (10) percent shall be considered toward total permitted sign area. The design, number, location and size
of accessory signs shall be reviewed and approved as part of the sign permit.
Monument (ground) signs: Building C is prohibited for placement on both Major monument signs; however, is allowed for use of the
Business Directory located on Elm Street upon Landlord’s approval and/or availability on business directories.
Prohibited Signs:
•Blade (projecting) signs
•Canopy/awning signs
ARROYO GRANDE SHOPPING CENTER
23
ATTACHMENT 2
Item 8.a - Page 5
Allowed Square Footage:
For a tenant occupying the entire tenant space: The total sign area for the single-story building which abuts a public street shall not
exceed one (1) SF of the frontage linear foot. The maximum sign square footage shall not exceed 92 SF. Signage width should not
exceed fifty (50) percent of leasable frontage and shall be proportionally center within tenant’s leased frontage space. No more than
two (2) rows of letters allowed. Signage on rear of building is prohibited.
Building C may also be defined into two (2) leasable tenant spaces. For each leasable tenant space, the total area for each tenant’s
sign shall not exceed 1 SF for each linear foot of building frontage. The combined sign area for all signs on a single store building
shall not exceed 92 SF. The maximum sign square footage for each tenant space shall not exceed 46 SF. Signage width should not
exceed fifty (50) percent of leasable frontage and shall be proportionally center within tenant’s leased frontage space. No more than
two (2) rows of letters allowed.
Side (East or West) Building Signage: Should the building be occupied with two (2) leasable tenants, tenants can place one
additional wall signage on the west or east elevation of Building C, depending on their building frontage on Grand. The building
elevation must be on the Tenant’s leasable area and must be approved by the Landlord. The maximum side building signage allowed
is 20 SF (location to be determined and approved by Landlord).
Signage proposed for the western elevation shall also require a recommendation by the City’s Architectural Review
Committee for placement and design.
Location: Signs should be located symmetrically in relation to facades and fit in with the architectural features of the building. Wall
mounted signage should be centered above storefront and located near and above the entry of the building to better relate to pedestrian
traffic. Signage width should not exceed fifty (50) percent of leasable frontage and shall be proportionally center within tenant’s
leased frontage space. Signage shall be architecturally integrated into the project design and provide clearance necessary for
compliance with the Americans with Disabilities Act (A.D.A). Signs shall meet all requirements of the Development Code (16.60)
and provisions of these guidelines and standards.
Materials and Colors: Sign materials shall complement the building material and shall be in maintaining the overall character of the
Arroyo Grande Shopping Center. Signs painted on a signboard or other thin material shall be framed on all sides to provide depth and
a finished look to the sign. Sign colors shall complement the building color scheme. Bright, intense colors are inappropriate including
ARROYO GRANDE SHOPPING CENTER
24
Item 8.a - Page 6
the use of fluorescent, “neon” or “day-go” colors on signs. All applications for sign permits shall include a sample of the intended
color palette. Capital letters shall not exceed a height of eighteen (18) inches. Lower case letter shall not exceed a height of eighteen
(18) inches. When using logos, logo size should not exceed twenty-four (24) inches. Two (2) rows of letters shall not exceed thirty-
six (36) inches.
Sign Illumination: Signs may be externally illuminated with incandescent lights or other lighting that does not produce glare and is
designed to converse energy (LED Illuminated Letters). Wall, canopy, or projecting signs may be illuminated from concealed sources
or exposed ornamental fixtures that complement the building’s architecture. All sign illumination shall be from the interior or by
indirect lighting that shall be turned off after business hours, or at ten (10:00) pm, whichever is later.
Approval: All signs shall be reviewed for conformance with this criteria and overall design quality. Approval or disapproval of sign
submittals based on aesthetics of design shall remain the right of the Landlord and the City of Arroyo Grande. Any deviations from
the standards outlined in the Arroyo Grande Sign Program or Arroyo Grande Municipal Code require approval from the Arroyo
Grande Architectural Review Committee.
ARROYO GRANDE SHOPPING CENTER
25
Item 8.a - Page 7
ARROYO GRANDE SHOPPING CENTER
38
Item 8.a - Page 8
"l:
Q)
-0
-0 Q) a:
z w a:a:u, q
(!) g ID -c
(!)
-c
Q) E Q)
E
'
'
-c
w' -N N -
::; <X)
<(� "'0 -'-t ··-"'o "::• o --o "'� --o O��"'-• ...--:-: ;:::z
� T.O.RIDGE
27' -O"
Cp
r-. R_QOF PLATE . _
�3'-0"
220�-,
O MAX RIDGE HT.-u.-r---03"'oc;·�-o·
�
ROOF
14• -o·
�
ENTRY SOFFIT
11' -0"
�
COL.WAINSCOT
7' -O"
(DA) y
_12• __
23 A-902
----
� �· �
14
�
A-903
:::'.rt:): :l<;i . : ::1::t{t:h ;;.)\;?{}} ;, . . .. _:; i {{?':
.<:)-
7
L12·-L 3"
. ' . -· . ' ' - - . ,,_ .
_ _,___,;_�-= i.,_, ..e.....i
TYP. 227
-.VP.
TYP.
---
•
<X) "'
MAX RIDGE HT.
30• -o· �
T.O. PARAPET
� 20' -6"
ROOF
/ 14'-0"
·. ENTRY SOFFIT
11 • -o·
T.O. STOREFRONT 8' -8"
COL.WAINSCOT
7'-0"
01-GROUND
FLOORO' -O"
MAX RIDGE HT. --30' -0"
T.O.RIDGE 21· -o·
ROOF PLATE
23' -0"
ROOF
-14• -o·
ENTRY SOFFIT
11· -o·
COL.WAINSCOT 71
-O"
01-GROUND
FLOORO' -0"
�
�
�
�
T.O. PARAPET
20' -6"
01-GROUND
FLOOR0' -0"
�
-�
�
�
�
�K_E_Y_N_o_r_E_s ______ __JI
201 202 203 207 208 209 214 215 216 218 219 220 221 226 227
NEW WALLS. PAINT TO MATCH DARK BROWN ON EXISTING 1231 E. GRAND AVE. FACADE. EXISTING FINISH TO REMAIN CORNICE TO MATCH EXISTING STANDING SEAM METAL ROOFING· MATCH EXISTING ON-SITE WOOD EXTERIOR STRUCTURE TO BE CUT BACK AND RE-FINISHED AT END. NEW VENT (ALL SIDES) TO MATCH LARGE TOWER VENT AT REAR OF SITE, SEE DETAIL 14/A-903 NEW STUCCO TO MATCH EXISTING CEMENT PLASTER CONTROL -SEE DETAIL 12/A-902 EXISTING PARAPET AND CAP TO REMAIN EXISTING STOREFRONT TO REMAIN EXISTING WAINSCOT/BASE TO REMAIN EXISTING LIGHT FIXTURE TO REMAIN NEW WAINSCOT/BASE TO MATCH EXISTING DOWNSPOUT ROOF GUTTER. s·xs· WITH 1/2" PER 10 FEET SLOPE TO DOWNSPOUT
�z w ::E :::, u 0 0 z 0
� u :::,a:::I-
U')z 0 u
design group
rrmdesign.com I (805) 543-1794
3765 S. Higuera, San Luis Obispo, CA 93401
lHE INCLUDED Ol!"'WINGS, SPECIFICATIONS, IDEAS, OlcSIGHS AND ARRANGEMENTS l!EF>Rg;ENTEO THEREBY ARE AND SHAU REMAIN THf PROPERTY OF RRM DESIGN GROUP AND NO PARl Tf-lEREOF SHALL BE COf'IED, DISCLOSED TO OTHERS OR USED tN CONNECTION WfJH ANY WORI( OR P'l!OJECT OTH� THAN THE SPECIFIED
PROJECT FOR WHICH THEY HAVE IIEEN PREP AA ED AND DEVELOPED WITHOUT THE WRITTE'N CONSENT OF UM Ol2SIG!'. GROUP. VISUAL CONTACT WITH THESE DRAWINill
OR SPECIFlCATIONS st!All COM;TITUTE CONCll..lSIVE EVIDB>ICE Of ACCEPTANCE OF TI-il'SE RESTRICTIONS_ SUBMITTAL OF THESE DOCUMENTS FOR PUl!UC AGENCY REVIEW
SHAI.L NOl l!E CONSIDERED A WAIVER OF RRM DESIGN GROUP'S RIGI-ITS.
RRM DESIGN GROUP COPYRIGHT 2018.
RRM IS A CALIFORNIA COR PORATION
u 0N•"<:t"C)�C <(
..... V)u CCI I-ui
I z Oz .w <( >�(9<( > � C 02 z o=:: �
<( A. � :E�
II\ -<( V 0
IV) <( w "'
('I) <"I
..... z
..... <( w a::: :c 0V)1-U') <(
t-....:("I)N
NO. REVISION
PROJECT MANAGER BM
C/) z 0
> w
_J w
� 0 -
�w I-><w
DATE
DRAWN BY AG I ��ECKED BY DATE
JULY 15, 2019 PROJECT NUMBER
1201-0l-CO18 SHEET
A-201
( I '
ATTACHMENT 3
Item 8.a - Page 9
VW-CS.CC-AG_Arroyo Grande, CA
2020-02-21
132595
CELLULAR SALES
1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
EXTERIOR SIGNAGE SUBMITTAL
INDIRECT STORE
DESIGN APPROVAL:
SUBMITTAL RECORD
DATE REMARKS
Updated 2019-06-18
ATTACHMENT 4
Item 8.a - Page 10
132595 ALLEN INDUSTRIES
OUTLET ID OR D#ADDRESS SHEET TITLE DATE AGENT NAME PREPARED BY SHEET NUMBER
2020-02-21 ct 2CELLULAR SALES1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
LEGEND QTY
NORTH ELEVATION WALL SIGN1 1
KEY
SIGN LOCATION
BUILDING OUTLINE
SIGN LOCATION PLAN
93'-0"
PARALLEL - 4 LANES
TARGET V = 27.5"
1
DOOR VINYL3 1 SET
3
2
WEST ELEVATION WALL SIGN2 1
110'-0"
PERPENDICULAR - 4 LANES / 35 MPH
TARGET V = 10.5"
Item 8.a - Page 11
132595 ALLEN INDUSTRIES
OUTLET ID OR D#ADDRESS SHEET TITLE DATE AGENT NAME PREPARED BY SHEET NUMBER
2020-02-21 ct 4CELLULAR SALES1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
STREET / CONTEXT PHOTOS Item 8.a - Page 12
132595 ALLEN INDUSTRIES
OUTLET ID OR D#ADDRESS SHEET TITLE DATE AGENT NAME PREPARED BY SHEET NUMBER
2020-02-21 ct 5CELLULAR SALES1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
SIGN 1 - NORTH ELEVATION - RENDERING
27'-7"
38'-3" 6'-3" 28'-9" 17" PROPOSED V-HEIGHT - 17"PROPOSED NORTH ELEVATION
NOTE:
ALL EXISTING, NON-STANDARD, WINDOW GRAPHICS AND SIGNAGE
TO BE REMOVED AND REPLACED WITH NEW STANDARD GRAPHICS.
SW 9183
Dark Clove
LRV = 5
Item 8.a - Page 13
132595 ALLEN INDUSTRIES
OUTLET ID OR D#ADDRESS SHEET TITLE DATE AGENT NAME PREPARED BY SHEET NUMBER
2020-02-21 ct 7CELLULAR SALES1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
SIGN 2 - WEST ELEVATION - RENDERING
NOTE:
ALL EXISTING, NON-STANDARD, WINDOW GRAPHICS AND SIGNAGE
TO BE REMOVED AND REPLACED WITH NEW STANDARD GRAPHICS.17" PROPOSED V-HEIGHT - 17"PROPOSED WEST ELEVATION
17'-10"
64'-0" 6'-3" 28'-9" SW 9183
Dark Clove
LRV = 5
Item 8.a - Page 14
132595 ALLEN INDUSTRIES
OUTLET ID OR D#ADDRESS SHEET TITLE DATE AGENT NAME PREPARED BY SHEET NUMBER
2020-02-21 ct 11CELLULAR SALES1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
SIGN 3 - DOOR VINYL - LOCATION SPECIFIC DETAILS
Place 65"
from ground
GLASS FOR VISUAL
PURPOSES ONLY
Note for Installer: Borders are cut to provide ease in a level install.
Please be sure to remove border once vinyl is installed and level.
DOOR VINYL
SCALE: 1/4" = 1"
KEY NOTES
COLORS
1 ONE SET OF FIRST SURFACE APPLIED
VINYL GRAPHICS FOR ENTRANCE DOOR.
WHITE VINYL
TOMATO RED VINYL 3M 7725-13
A
B
OPTIONAL TEXT FOR
LANGUAGES SPOKEN.
NO TEXT WILL BE PROVIDED
UNLESS REQUESTED BY AGENT.
Font weight: 55 Roman
Font Size: 86 pt
3.4161" space
Font weight: 75 Bold and 55 Roman
Font Size: 43 pt
Font weight: 55 Roman
Font Size: 43 pt
6" x 6"
Font Size: 43 pt
Place 24"
from ground
Font weight: 55 Roman
Font Size: 43 pt
A
12" x 12"Holiday Hours (A or B)B
9.5" x 3.75"
Cellular Sales
Mon - Fri
Sat
Sun
9 AM - 9 PM
9 AM - 9 PM
11 AM - 7 PM
Hablamos español
Falamos português
Place 22.149"
from ground
Font weight: 55 Roman
Font Size: 43 pt
1237
GUIDELINES
•REMOVE ALL EXISTING GRAPHICS FROM
DOORS
•APPLY AS FIRST SURFACE GRAPHICS
•ALL GRAPHICS SHOULD BE APPLIED TO ONE
DOOR
•IF TWO DOORS, INSTALL ON RIGHT DOOR
•STANDARD FONTS USED ARE NEUE HAAS
GROTESK 75 BOLD AND 55 ROMAN
•AGENT NAME SHOULD BE IN THE VERIZON
BRAND FONT (NEUE HAAS GROTESK 75 BOLD)
•HOLIDAY HOURS (A) ARE ONLY DISPLAYED
DURING HOLIDAY RETAIL PERIOD (NOVEMBER
- DECEMBER)
•4" FROM DOOR FRAME / MULLION IS
PREFERRED BUT MAY VARY DUE TO FIELD
CONDITIONS
•HOLIDAY HOURS (B) ARE DISPLAYED DURING
OTHER HOLIDAYS DURING THE YEAR (EX.
JULY 4TH)
4" ADDRESS NUMBER VINYL
SCALE: 1/8" = 1"
Font weight: 75 Bold
Font Size: 402.8 pt
Item 8.a - Page 15
132595 ALLEN INDUSTRIES
OUTLET ID OR D#ADDRESS SHEET TITLE DATE AGENT NAME PREPARED BY SHEET NUMBER
2020-02-21 ct 12CELLULAR SALES1237 E GRANDE AVE, STE 101
ARROYO GRANDE, CA 93420
5'-5"
2'-0"
4"
DOUBLE DOOR GUIDELINES
•STOP SIGN IS OPTIONAL
•PROMOTIONAL CLINGS SHOULD ALWAYS BE
POSITIONED AT 5'-5", THE AVERAGE EYE
HEIGHT LEVEL
•THE TOP OF THE "V" IN "VERIZON" CANNOT
EXCEED 5'-5" IN HEIGHT
•ALTERNATE LANGUAGES SHOULD BE
POSITIONED AT 2'-0" ABOVE GRADE
•ADDRESS NUMBER IS 4" IN HEIGHT
•HANDICAP ICON SHOULD BE POSITIONED
ABOVE THE SECURITY MESSAGE IN ALL
SITUATIONS ON ALL DOORS
•RECOMMEND THAT STORE ADDRESS IS
POSITIONED TO THE BOTTOM CENTER OF THE
WINDOW ABOVE MAIN ENTRANCE
Note for Installer: Borders are cut to provide ease in a level install.
Please be sure to remove border once vinyl is installed and level.
2"
4" 000
Retailer Name
NOTE: Graphics shown on this
page are for representation only
and are NOT to be used for
production. Please see previous
page for location specific graphics.
DOUBLE ENTRANCE DOOR
SCALE: 3/4" = 1"
Promotional
Cling.
4"
SIGN 3 - DOOR VINYL - DOUBLE DOOR GUIDELINES Item 8.a - Page 16