CC 2021-03-23_10b Update Top 10 Council Priorities and Draft Strategic Plan 2020_2021
MEMORANDUM
TO: CITY COUNCIL
FROM: WHITNEY McDONALD, CITY MANAGER
SUBJECT: UPDATE REGARDING PROGRESS TOWARD THE TOP 10 COUNCIL
PRIORITIES FOR FISCAL YEAR 2020-2021 AND CONTINUED
CONSIDERATION OF A DRAFT STRATEGIC PLAN
DATE: MARCH 23, 2021
SUMMARY OF ACTION:
Receive an update regarding progress toward accomplishing the Top 10 Council Priorities
for Fiscal Year 2020-2021 (“Top 10 Priorities”) and conduct continued discussion of the
Draft 2020 Strategic Plan submitted to Council on April 14, 2020.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
There are no financial impacts from receiving the update on the Top 10 Priorities and
continued consideration of the Draft 2020 Strategic Plan.
RECOMMENDATION:
It is recommended the City Council: (1) receive the update on the Top 10 Priorities; (2)
consider the Draft 2020 Strategic Plan; and (3) direct staff to delay further strategic
planning efforts until directed otherwise.
BACKGROUND:
The City initiated strategic planning efforts in January 2020, leading to the creation of an
Ad Hoc Committee of the City Council comprised of Councilmembers Paulding and
George. Beginning in February 2020, the Ad Hoc Committee, assisted by key City staff,
prepared a Draft 2020 Strategic Plan (Attachment 1) that was submitted to the City
Council on April 14, 2020. Between the time that the Draft 2020 Strategic Plan was well
underway and its presentation to Council, the COVID-19 pandemic had begun and a state
of emergency had been declared by all levels of government. In light of the unfolding
COVID-19 pandemic and the uncertainties it created for the City’s strategic planning
efforts, Council directed that the Draft 2020 Strategic Plan be tabled until the mid-year
budget report for Fiscal Year 2020-2021.
On September 22, 2020, Council approved a list of Top 10 Council Priorities for Fiscal
Year 2020-21 (Top 10 Priorities) to help direct the work of the Council and City staff. The
approved priorities were developed using the goals and priorities stated in the Draft 2020
Item 10.b. - Page 1
CITY COUNCIL
UPDATE REGARDING PROGRESS TOWARD THE TOP 10 COUNCIL PRIORITIES FOR
FISCAL YEAR 2020-2021 AND CONTINUED CONSIDERATION OF A DRAFT
STRATEGIC PLAN
MARCH 23, 2021
PAGE 2
Strategic Plan while also considering emergent issues confronting the City and its
anticipated work load, including responses to the COVID-19 pandemic. In addition, the
priorities included large work items required to be completed during Fiscal Year 2020-
2021, such as the Housing Element Update.
This report provides an update regarding the City’s progress on completing the Top 10
Priorities and presents the Draft 2020 Strategic Plan for continued consideration by
Council, as directed on April 14, 2020.
ANALYSIS OF ISSUES:
Top 10 Priorities Progress
Priorities included in the top 10 list include some items that, by their nature, will be ongoing
throughout the year and others that are more discrete tasks. In addition, some of the
priorities include subcategories that provide clear direction to staff and information to the
public regarding the intent of the priority. Each priority is summarized in Table 1 below
with a status report in the far-right column.
Priority
Category
Priority Description Status
1. COVID-19
Response
Ongoing response to
changes in State and local
COVID-19 orders and
regulations, including
changes to operations for
local businesses and City
functions and enforcement
Ongoing. The City continues
to provide parklets and no-
cost permits for operational
changes needed to allow
outdoor dining and personal
care services. Grant
opportunities have also been
provided to local businesses.
2. Fiscal Stability
and Economic
Development
Continue ensuring fiscal
stability for the organization
throughout the planning,
budgeting, and expenditure
processes
Prepare and present
year-end and quarterly
financial reports to
Council
Prepare a biennial budget
for Fiscal Years 2021-22
and 2022-23
Continue supporting the
Five Cities Fire Authority’s
Partially completed. Year-end
and quarterly financial reports
were presented to Council on
October 13, 2020 and
November 24, 2020,
respectively. Other items are
ongoing and/or upcoming.
For instance, a biennial
budget is being prepared by
City staff and staff continues
to assist the Five Cities Fire
Authority’s evaluation of
financial and service level
options, which is anticipated
Item 10.b. - Page 2
CITY COUNCIL
UPDATE REGARDING PROGRESS TOWARD THE TOP 10 COUNCIL PRIORITIES FOR
FISCAL YEAR 2020-2021 AND CONTINUED CONSIDERATION OF A DRAFT
STRATEGIC PLAN
MARCH 23, 2021
PAGE 3
evaluation of financial and
service level options for
the delivery of cost-
efficient fire and
emergency services in
Arroyo Grande
to be completed this fiscal
year.
3. Fiscal Stability
and Economic
Development
Develop short- and long-term
economic development goals
of the City in light of the
adopted Economic
Development Element, and
evaluate and allocate SB
1090 funds for programs
consistent with these
economic development goals
Discuss and identify
short- and long-term
economic development
goals by the Winter of
2020/2021
Evaluate and allocate SB
1090 funds for programs
consistent with the
identified economic goals
by the Spring of 2021
Partially completed. The City
Council discussed and
identified short- and long-term
economic development goals
at its February 23, 2021
meeting and directed staff to
return to discuss the scope of
a comprehensive General
Plan Update to address the
City’s long-term economic
development goals. On
March 9, 2021, Council
allocated $150,000 of SB
1090 funds to COVID-19
Relief Programs to help
address short-term economic
development goals.
4. Affordable
Housing
Complete and adopt an
updated Housing Element
consistent with State law by
January 2021
Completed on January 26,
2021.
5. Affordable
Housing
Complete and adopt an
amended ADU Ordinance
that also addresses Tiny
Homes on Wheels, and
support the completion of
pre-approved ADU plans that
will streamline the ADU
approval process
In progress. A draft ADU
ordinance is nearly complete
and is anticipated to be
presented to the Planning
Commission by May 4, 2021.
The City has partnered with
the cities of Atascadero,
Morro Bay, and Grover Beach
to develop a set of pre-
approved ADU plans through
Item 10.b. - Page 3
CITY COUNCIL
UPDATE REGARDING PROGRESS TOWARD THE TOP 10 COUNCIL PRIORITIES FOR
FISCAL YEAR 2020-2021 AND CONTINUED CONSIDERATION OF A DRAFT
STRATEGIC PLAN
MARCH 23, 2021
PAGE 4
an effort funded by a
Regional Early Action
Planning grant. The City of
Atascadero is the lead
agency on this effort and
issued a Request for
Proposals on March 1, 2021,
for plans and promotional
ADU material.
6. Infrastructure
and Water
Resilience
Planning
Complete and adopt an
updated Circulation Element
In progress. The Planning
Commission considered draft
components of the Circulation
Element Update during a
study session held on
November 17, 2020. A
complete Draft Circulation
Element is scheduled to be
considered by the
Commission during a study
session on April 6, 2021.
7. Infrastructure
and Water
Resilience
Planning
Complete and approve a
Water/Wastewater Rate
Study in the Spring of 2021
In progress. A draft Rate
Study is near completion and
will be presented to Council
for consideration before the
end of this fiscal year.
8. Infrastructure
and Water
Resilience
Planning
Complete and approve a
Central Coast Blue
Memorandum of Agreement
that builds upon the
framework approved by
Council on August 25, 2020
Anticipated to be completed
on March 23, 2021, with
approval of the proposed
Operating Agreement by the
City Council.
9. Infrastructure
and Water
Resilience
Planning
Receive an update and
review the future of the
Brisco Interchange Project
before February 2021
Completed on January 26,
2021.
10. Organizational
Excellence,
Including
Diversity, Equity,
and Inclusion
Initiatives
Continue stabilizing and
strengthening the
organization through
recruitment, retention, and
structural adjustments, and
develop and implement a
Council-adopted goal to
Ongoing and in progress.
Staff has continued to
conduct outreach with RACE
Matters on recruitment
materials and processes. One
component of this priority has
not been completed by the
Item 10.b. - Page 4
CITY COUNCIL
UPDATE REGARDING PROGRESS TOWARD THE TOP 10 COUNCIL PRIORITIES FOR
FISCAL YEAR 2020-2021 AND CONTINUED CONSIDERATION OF A DRAFT
STRATEGIC PLAN
MARCH 23, 2021
PAGE 5
promote diversity, equity, and
inclusion
targeted time frame, which
was to “present a proposed
policy to Council supporting
diversity, equity, and inclusion
by the Winter of 2020/2021.”
Staff is continuing to prepare
a policy and will conduct
outreach to stakeholder
groups before presenting the
policy to Council for potential
adoption.
As indicated above, a number of priority work items have been completed. Others are
scheduled to be completed as planned this fiscal year. The COVID-19 pandemic has
continued to rise to the top of staff’s priorities throughout this year as changing
regulations, restrictions, and response efforts, including support of the County of San Luis
Obispo’s vaccination clinics, have required significant staff attention. Nonetheless, staff
anticipates being able to complete the remaining tasks this fiscal year, with the exception
of those that are ongoing by nature.
Draft 2020 Strategic Plan
As described in the Draft 2020 Strategic Plan, the results of a Voter Opinion Survey
conducted in November 2019 were used to guide the identification of top priorities for the
City. Both this survey and the Draft 2020 Strategic Plan were prepared before the
commencement of the COVID-19 pandemic. However, the draft plan, presented to
Council after the beginning of the pandemic, acknowledges COVID-19 and identifies
recovery from the pandemic as a component of economic development, one of the
identified City goals. Nonetheless, comparison of the Top 10 Priorities to the Draft 2020
Strategic Plan indicate that the strategic plan would require at least some revision before
it will be ready for adoption to ensure consistency with emergent City priorities.
On February 23, 2021, Council considered short- and long-term economic development
goals in preparation for developing a spending plan of the City’s SB 1090 allocation. That
discussion resulted in direction to staff to pursue a comprehensive General Plan update
to help accomplish the City’s long-term economic development goals. This significant
work item was not addressed in the Draft 2020 Strategic Plan. Additionally, it is anticipated
that the General Plan update process will accomplish a number of the goals and
objectives identified in the Draft 2020 Strategic Plan, such as streamlining the
development review process and supporting the development or redevelopment of key
opportunity sites and zones in the City.
In light of the revisions necessary to complete a current Strategic Plan and the remaining
Top 10 Priorities that require staff’s time and resources, it is recommended that the
Item 10.b. - Page 5
CITY COUNCIL
UPDATE REGARDING PROGRESS TOWARD THE TOP 10 COUNCIL PRIORITIES FOR
FISCAL YEAR 2020-2021 AND CONTINUED CONSIDERATION OF A DRAFT
STRATEGIC PLAN
MARCH 23, 2021
PAGE 6
strategic planning efforts continue to remain on hold until directed otherwise by Council.
The upcoming biennial budget preparation process will provide an opportunity for Council
to identify new goals for the upcoming two years. Council may wish to consider strategic
planning efforts as part of that goal-setting process.
ALTERNATIVES:
1. Receive an update regarding progress on the Top 10 Priorities, consider the Draft
2020 Strategic Plan, and provide direction to staff to delay further strategic
planning efforts until directed otherwise by Council.
2. Receive an update regarding progress on the Top 10 Priorities, consider the Draft
2020 Strategic Plan, and provide direction to staff regarding necessary revisions
to the Strategic Plan and future consideration by Council of a revised plan.
3. Provide other direction to staff.
ADVANTAGES:
Receiving an update regarding progress toward meeting Council’s Top 10 Priorities for
this fiscal year increases transparency and reporting to the public and Council regarding
important work items. Continued consideration of the Draft 2020 Strategic Plan meets the
direction provided by Council on April 14, 2020, and provides an opportunity for Council
and the public to revisit the strategic planning process. Delaying further strategic planning
efforts will enable staff to focus resources on completion of the remaining Top 10
Priorities, the upcoming budgeting process for Fiscal Years 2021-2023, and the
anticipated comprehensive General Plan update.
DISADVANTAGES:
Tabling further work on the draft Strategic Plan will delay completion of an adopted plan
that would guide future budgeting and work item prioritization.
ENVIRONMENTAL REVIEW:
No environmental review is required for this item.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda was posted at City Hall and on the City’s website in accordance with
Government Code Section 54954.2.
Attachments:
1. Draft 2020 Strategic Plan
2. Top 10 Council Priorities for Fiscal Year 2020-2021
Item 10.b. - Page 6
1
DRAFT
DRAFT 2020 STRATEGIC PLAN FOR THE CITY OF ARROYO GRANDE
1.Introduction to the Ad-Hoc Draft of a Strategic Plan
April 8, 2020
There are three critical groups in any California city – the People, the City Council, and the
professional staff of public servants. The City organization exists because the People desire it and
continue to see the value of the benefits created from its organizational efforts. The Council are
the democratically elected representatives of the People and serve the critical role of listening to
the Public, considering community needs and resources, and deciding on the official policy of the
City to best ensure the public health, safety, and the general welfare of all. Lastly, the team of
professional public servants advise the Council as subject matter experts to best technically
achieve the adopted policies of the City.
A City performs at its best when all three groups work together openly and create a strong team
unified by common needs and vision. This statement and its concepts also hold true for the
success of any City Strategic Plan.
This Draft Strategic Plan was created by an Ad Hoc Committee approved by the City Council
(Council Members Paulding and George) with the assistance of key City staff (City Manager;
Public Works Director; and Community Development Director). This committee worked to
develop a document that reflects the most critical strategic needs of the community, based upon
the experience of the committee members, our current roles, and our long interactions with the
People. It is the intent of this document to serve as a solid foundation to begin larger
conversations, modifications, and consideration by all three groups critical to its success – the
People, the Council, and City staff.
ATTACHMENT 1
Item 10.b. - Page 7
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DRAFT
The development of this Draft Strategic Plan started prior to the COVID-19 pandemic. Current
City COVID-19 operations continue to provide core and essential services, but the strategic
challenges identified in this document prior to the pandemic will still exist after normal life
returns to our community. The financial impacts from COVID-19 to City revenues and the
community in general, although not yet knowable, will at least be significant and will make
addressing strategic community needs that much more difficult. To the community’s benefit,
core aspects of this plan involve economic development efforts to increase economic
opportunities throughout the community and can be used as a critical component to position our
community for the quickest possible recovery from the economic effects of COVID-19 and to
assist in developing upcoming FY 2020-21 budget priorities.
The ad hoc committee suggests the following process for consideration of this document.
RECOMMENDATIONS FOR PROCESS TO
REVIEW, ADOPT, AND REPORT ON STRATEGIC PLAN
1. April 14 - Submit Draft Strategic Plan to City Council for initial review and comment.
2. April 28 - Return to City Council after a two week review period for a discussion to
gain initial feedback from the community and Council.
3. By May 30 - Conduct a series of community workshops to introduce and refine the
Strategic Plan.
a. Due to COVID-19 constraints, include at least one Zoom workshop with electronic
polling and written comment process.
b. During non-COVID-19 times, include in-person community workshops.
4. By June 4 - Refine Strategic Plan based on input from the public.
5. By June 9 – Consideration of adoption of the plan by City Council or the adoption
selected “Priority 1” items to be incorporated into the FY 2020-21 Budget.
6. Staff to return with implementation plan during budget development consistent with
attached form, including performance metrics.
7. Review and report on Strategic Plan status annually.
Item 10.b. - Page 8
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DRAFT
2. Foundational Statements and References
Ad Hoc Committee’s Note: In order to assure that the committee was working from a comprehensive
community position, we reviewed fundamental City policy documents, including the General Plan, and
utilized other information derived from broad outreach efforts in order to obtain community input. We felt
it helpful to list specific values that resonated loudest with the committee to provide insight into the
development of this plan. The committee identified the lack of a vision statement and provided language
as a starting point for the larger discussion.
OUR MISSION
The mission of the organization is to make Arroyo Grande the best place possible for everyone
who lives, works, and visits Arroyo Grande.
OUR VISION
Ensure a fiscally sustainable city while preserving an excellent quality of life for our residents and
our community.
OUR VALUES
Derived from 2001 General Plan
An authentic “small town, rural character” community where residents and visitors can find
relaxation, comfort and charm.
A “sustainable” community, where resources are conserved facilitating the continuity of
historical legacies into a desirable future for following generations as well as the present one.
A community of “engaged citizens” who know that well planned and supported public services
and amenities are the foundation of a high quality of life.
A community that is supported by “professional public employees” who are dedicated to
supporting the highest ideals of public service.
RECOMMENDED ADDITIONAL VALUES
Derived from Voter Survey
On January 28, 2020, the Arroyo Grande City Council received and discussed the results of the
statistically valid and comprehensive Voter Opinion Survey undertaken in November 2019. All
five members of the Council agreed that addressing these community-identified high priorities
should be a top focus for the City.
Item 10.b. - Page 9
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DRAFT
The survey identified the following as the most important changes the City could make to
improve the quality of life in Arroyo Grande.
1-A: Improving streets, roads, and infrastructure
1-B: Limiting growth/development and preserving the small-town feel
1-C: Providing affordable housing
1-D: Reducing traffic congestion
When presented with a list of 12 services that could be funded by a future sales tax measure,
voters were most interested in the following.
2-A: Maintaining local streets and repairing potholes
2-B: Maintaining and repairing public buildings/infrastructure, including sidewalks, curbs, flood
prevention infrastructure and storm drains
2-C: Maintaining parks and recreation facilities
2-D: Provide fire protection and emergency medical response services
The following values are indicated below in order to reflect the aforementioned community-
identified priorities:
A community that is more “secure” in essential public resources and infrastructure such as
water, sewer, housing, and transportation.
A better “balanced” economy that offers a diversity of employment opportunities in agriculture,
retail, service, professional and other industries, and which supports family-managed and other
small businesses.
A more “affordable” community where people who work locally can also afford to live and
integrate their professional and personal/family roles, within a range of choices in housing type
suitable for varied lifestyles and stages in life.
Item 10.b. - Page 10
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DRAFT
3. Priority Ranking Recommendations
The committee developed the following priority system and has made priority recommendations
for each objective identified herein*:
PRIORITY 1: The target timeline for completion or significant progress on key interim milestones
on the work elements identified herein is within the next 3 to 6-month period.
Alternative Priority 1: Attempt to prioritize department work program in the upcoming FY 2020-
21 City Budget.
PRIORITY 2: The target timeline for completion or significant progress on key interim milestones
on the work elements identified herein is within the next 6 to 12-month period.
Alternative Priority 2: Work when opportunity or capacity arises but not at the detriment of
existing public services or higher Strategic Plan priorities. Attempt to prioritize department
work programs in the upcoming FY 2021-22 City Budget.
PRIORITY 3: The target timeline for completion or significant progress on key interim milestones
on the work elements identified herein is within the next 12 to 24-month period.
Alternative Priority 3: Work when opportunity or capacity arises but not at the detriment of
existing public services or higher Strategic Plan priorities. Attempt to prioritize department work
programs in the FY 2022-23 City Budget.
PRIORITY 4: The target timeline for completion or significant progress on key interim milestones
on the work elements identified herein is long-term, within the next 5-10 year time period.
*These priorities are intended to coincide with budget priorities. Specifically, strategic priorities
within the next 2 years should be reflected in the next 2-year budget.
Item 10.b. - Page 11
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DRAFT
4. STRATEGIC PLAN PRIORITIES*
I. ECONOMIC DEVELOPMENT
II. HOUSING PRODUCTION
III. INFRASTRUCTURE/CIRCULATION
IV. LEADERSHIP AND GOVERNANCE
V. PUBLIC SAFETY AND SERVICES
VI. WATER SECURITY
*Listed in alphabetical order; not in order of priority.
I. ECONOMIC DEVELOPMENT
GOALS
A. ECONOMIC RECOVERY. The financial impacts from COVID-19 to City revenues and the
community in general, although not yet knowable, will at least be significant. To the
community’s benefit, core aspects of this plan involve efforts to increase economic
opportunities throughout the community and can be used as a critical component for a
immediate recovery from the economic impacts of COVID-19 and to assist in developing
upcoming FY 2020-21 budget priorities.
B. OPPORTUNITIES. An ongoing and comprehensive effort shall be implemented aimed at
job creation, business retention and expansion, and new business development.
C. HEAD OF HOUSEHOLD JOBS. While City revenue shall be an important goal of economic
development efforts, equally important shall be an emphasis on attracting businesses
that provide head of household jobs, meeting the needs of the community, maintaining
the character of the community, and enhancing overall quality of life.
D. TOURISM. The City shall target efforts to develop visitor-serving businesses in the
community, including support for existing businesses impacted by COVID-19.
OBJECTIVES
OBJECTIVE ED-1: PRIORITY 1
Identify Potential Uses for SB 1090 Mitigation Funds.
a. Confirm with legal counsel allowable uses for SB 1090 Funds.
b. Explore potential uses of a portion of the funds to assist in economic recovery and future
growth following COVID-19 crisis.
c. For opportunity sites within the City, consider funding studies similar to the East Grand
Avenue Master Plan Demographic and Market Analysis; Land and Economic Strategy
Updated June 2019 Prepared By Kosmont.
d. Consider developing a community grant program for small business owners that meet
certain head-of-household job creating criteria and considering impacts of COVID-19.
Item 10.b. - Page 12
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DRAFT
e. Consider funding cost effective consultant resources to increase staff capacity to
implement economic development efforts.
f. Collaborate with local and regional partners to identify target industries, regional
opportunities, and local capacities.
OBJECTIVE ED-2: PRIORITY 1
Sales Tax Measure. This work element is high priority because the November 2020 election is
fast approaching and a number of items have to be completed in order to develop such a measure
to be placed on the November 2020 ballot, and because it is consistent with community-
identified priorities (1-A), (1-D), and (2-A-B-C-D).
OBJECTIVE ED-3: PRIORITY 1
Cannabis. Consider placing a measure on the November 2020 ballot to allow the City to tax
cannabis activities in the event that the City determines to permit cannabis activities within the
City in the future. This work element is a priority because of its potential to bring revenue to the
City and because of the fast-approaching deadlines for additions to the November 2020 ballot.
OBJECTIVE ED-4: PRIORITY 2
Develop Assets Map. Develop and refine opportunity sites map of the City in an effort to convert
opportunities into assets, including an evaluation of key infrastructure improvements and
planning and zoning amendments necessary to enable development of opportunity sites (see
attached draft opportunity sites map). This work element is a high priority because it will
encourage economic development within the City.
OBJECTIVE ED-5: PRIORITY 2
Branch Street Hotel. This work element is high priority because sale of property will allow
purchase of Camp Arroyo Grande, which will facilitate historic resource protection, create new
amenities for residents, provide estimated revenues of $600,000 in annual hotel tax to General
Fund, and support tourism efforts.
[Note: The COVID-19 pandemic has created significant short-term volatility in hotel development
activities. The Committee recommends this effort as Priority 2 during the COVID-19 pandemic but
to increase its prioritization when development conditions change during recovery.]
OBJECTIVE ED-6: PRIORITY 2
Camp Arroyo Grande. This work element is high priority due to its ability to provide additional
recreational and historic preservation opportunities within the City, and because it is consistent
with community-identified priority (2-C).
OBJECTIVE ED-7: PRIORITY 4
South County Regional Center. This work element is high priority because the County-owned
regional center property is not efficiently utilized and could be the home to many needed
community facilities such as an expanded library and playground, shared space for non-profits,
County and City Offices, conference facility, and Cuesta College Satellite uses, and is consistent
with community-identified priority (2-C).
Item 10.b. - Page 13
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DRAFT
II. HOUSING PRODUCTION
GOALS
A. HOUSING ELEMENT. The City shall supply housing units that are both consistent with the
community’s vision and meets regional and statewide housing requirements as identified
in the new housing element.
B. REGIONAL HOUSING. The City shall collaborate with all levels of government, the
construction industry, lending institutions and non-profit organizations to develop
effective strategies and efforts that will produce housing units for all income levels.
C. STREAMLINE PROCESSES. The City shall seek to streamline the development permit
approval process of housing projects where appropriate, always ensuring that customer-
service remains a top priority.
OBJECTIVE
OBJECTIVE HP-1: PRIORITY 1
Housing Element Update. This work element is a high priority based on deadlines imposed by
the State of California, and because it is consistent with community-identified priority (1-C).
OBJECTIVE HP-2: PRIORITY 1
Accessory Dwelling Unit Ordinance. This work element is high priority based on new mandated
requirements and deadlines imposed by the State of California, and because it is consistent with
community-identified priority (1-C).
OBJECTIVE HP-3: PRIORITY 2
New Housing Concepts Research. The City shall conduct research, in partnership with other local
agencies, and publicly study new housing concepts such as tiny homes, pre-approved floor plans,
form-based codes, and other streamlining tools that are being explored in other jurisdictions.
This work element is a high priority because of the current housing crisis and its link to economic
development (1-C).
OBJECTIVE HP-4: PRIORITY 2
East Grand Avenue Master Plan. This work element is a high priority based on its potential to
provide more revenue and housing opportunities for and within the City, the fact that planning
by outside consultants is in progress and needs to be brought to completion, and because it is
consistent with community-identified priorities (1-C) and (1-D).
OBJECTIVE HP-5: PRIORITY 3
Fredericks Property. This work element is high priority because of its potential to bring jobs,
housing, and revenue opportunities to the City, and is consistent with community-identified
priority (1-C).
Item 10.b. - Page 14
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DRAFT
OBJECTIVE HP-6: PRIORITY 3
Review and Update Vacation Rental Ordinance. The City shall conduct research and public study
to understand impacts, both positive and negative, of vacation rentals as they relate to economic
development and housing goals. This work element is high priority because of the current
housing crisis and its link to economic development.
III. INFRASTRUCTURE/CIRCULATION
GOALS
A. INFRASTRUCTURE
a. The City shall seek to establish proactive maintenance to minimize deferred
maintenance as a priority when possible and to avoid future costly repairs.
b. Strategies and funding sources shall be developed to implement the City’s master
plans that have been created for each area of the City’s infrastructure.
c. Improvements to the City’s infrastructure shall be planned to meet the demands
of the community’s future and to avoid unfairly passing on financial burdens to
future generations.
d. Infrastructure improvements shall be planned and prioritized to prevent hazards
and ensure safety.
B. TRANSPORTATION
a. Complete the Circulation Element update currently underway to ensure proper
planning of circulation improvements within the City and appropriate
contributions from development projects.
b. Transportation improvements shall be planned on a proactive basis to ensure
infrastructure is in place to accommodate the impacts of growth and development
consistent with the City’s General Plan.
c. Connectivity shall be emphasized in ongoing City planning.
d. Improvements shall be planned to facilitate and balance multi-modal
transportation, including motor vehicle, pedestrian, bicycle and transit.
e. Federal and State grant funding shall be pursued for infrastructure improvements
to maximize leverage of City funding.
OBJECTIVES
OBJECTIVE IFC-1: PRIORITY 1
Sales Tax Measure. This work element is high priority because the November 2020 election is
fast approaching and a number of items have to be completed in order to develop such a measure
to be placed on the November 2020 ballot, and because it is consistent with community-
identified priorities (1-A), (1-D), and (2-A-B-C-D).
Item 10.b. - Page 15
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DRAFT
OBJECTIVE IFC-2: PRIORITY 1
Pavement Management Plan. This work element is high priority because it is consistent with
community-identified priorities (1-A) and (2-B).
OBJECTIVE IFC-3: PRIORITY 2
Circulation Element Update. This work element is high priority due to various State of California
deadlines (e.g., must adopt CEQA Traffic Impact Analysis Guidelines by July 1, 2020), its
interrelationships with other General Plan element updates and policy decisions-making
processes, and because it is consistent with community-identified priorities (1-A), (1-D), (2-A),
and (2-B).
IV. LEADERSHIP AND GOVERNANCE
GOALS
A. FISCAL STABILITY. Policies shall be established consistent with the City’s long-range
financial plan to ensure long-term fiscal stability and the ability to meet future needs.
B. IMPROVED TRANSPARENCY, CUSTOMER SERVICE, AND OPERATIONS. The public trust is
a key component of a successful and effective local government. The public trust can be
increased by diligent and consistent discussion and application of best practices in all
levels of the organization.
C. VALUABLE RESOURCE. City staff is one of our most valuable resources. Employee career
growth, capacity, competitiveness, and safety (including enhanced security measures)
must be evaluated and maintained.
OBJECTIVES
OBJECTIVE LG-1: PRIORITY 1
Long-term Liabilities. This work element is a high priority and liabilities shall be funded on an on-
going basis or adjusted to ensure they can be funded.
OBJECTIVE LG-2: PRIORITY 1
Building Trust Through Transparency. Improve quality of life and quality of services by
connecting data, technology, and people. Strengthening our community by using technology to
increase citizen engagement and user experience, increase cyber security, and maximize GIS
(Geographic Information System) data.
OBJECTIVE LG-3: PRIORITY 1
Comprehensive Annual Reporting. This work element is a high priority and an annual financial
report shall be prepared on an ongoing basis.
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OBJECTIVE LG-4: PRIORITY 2
Evaluate Capacity to Achieve Desired Results. Evaluate staffing capacity levels and adjust
accordingly to meet the demands of services being provided to the community. This is a high
priority because highly skilled and dedicated public employees are a vital component of
delivering the services and assets the public desires. City staffing levels were reduced significantly
during the 2008 great recession and have never returned to full staffing levels.
OBJECTIVE LG-5: PRIORITY 2
Maximize Public Participation in the Implementation of Strategic Plan. During implementation
of objectives stated in the Strategic Plan, increase public participation where appropriate.
OBJECTIVE LG-6: PRIORITY 2
Annual State of the City Event. Hold an annual “state of the city” day event where each City
department has an informational booth and where community partner and service organizations
are also invited to attend. This objective is a high priority because it will bring community
together for a stronger and more informed city.
V. PUBLIC SAFETY AND SERVICES
GOALS
A. CUSTOMER SERVICE
a. The City shall maintain current service levels in the short term while growing
capacity to provide newly identified services, infrastructure, and community
needs.
b. The City shall Improve customer service where needed.
B. PUBLIC SAFETY. Cooperation with neighboring jurisdictions shall be pursued to increase
effectiveness of service and efficiency of cost of public safety services.
C. FACILITIES
a. City facilities shall be maintained and improved to meet both current and future
projected need in order to provide services in an effective manner.
b. In planning improvements to City facilities, the City shall balance the need to
provide facilities in a cost-efficient manner, while ensuring design is consistent
with the character of the community.
c. A “life cycle” approach shall be utilized for planning, building, maintaining, and
funding City facilities to ensure that maintenance costs are minimized, and
facilities are constructed in the most cost-efficient manner over the life of the
facility.
D. RECREATION. The City shall be committed to providing recreational services,
opportunities and facilities for all sectors of the community.
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E. TECHNOLOGY
a. Technology shall be utilized to increase customer service and efficiency. However,
it shall be managed in a way to ensure appropriate resources exist to maintain
data and systems on an ongoing basis.
b. Online and cablecasting resources shall be utilized to enhance communication,
information, and interaction with the public.
OBJECTIVES
OBJECTIVE PSS-1: PRIORITY 1
Customer Service. This ongoing work element has been identified by staff as a top priority for all
departments.
a. Community Development Department: Improve construction review services by
streamlining processing, increasing communication with applicants, implementing
submittal checklists, and decreasing response time.
b. Public Works: Maintaining high level of service and response with available staff
resources. Department is currently at minimum staffing limit. It is the Department’s
goal to increase staffing in conjunction with expanded City prioritized projects.
c. Parks and Recreation: Invest in supporting the development of the City’s population
by meeting recreation demands of youth sports, recreation, and activity programs.
d. City Hall: Evaluate and implement efficiencies and increased convenience for
customers at City Hall through technology.
OBJECTIVE PSS-2: PRIORITY 1
Implementation of the Five Cities Fire Authority (FCFA) Strategic Plan. This work element is a
high priority given the outcome of Measure A Oceano Fire Response Funding. Evaluating and
executing an efficient, affordable, and fair partnership without compromising effective service
delivery.
OBJECTIVE PSS-3: PRIORITY 1
Implementation of the Police Department Strategic Plan. Continue supporting and
implementing the Police Department’s Strategic Plan to ensure the ongoing delivery of effective
public safety services. This work element is a high priority because police services are essential
to a safe and secure community.
OBJECTIVE PSS-4: PRIORITY 1
Replacement Recreation Center. Plan, fund, and construct a replacement Recreation Center in
order to ensure the ability to deliver ongoing, high-quality recreation services to the community.
This work element is a high priority because the existing Recreation Center is at the end of its
operational life, and because it is consistent with community-identified priority (2-C).
OBJECTIVE PSS-5: PRIORITY 2
Community Programs (e.g., Citizens Academy, Emergency Response Team, Community
Satisfaction Surveys). Implement citizens academy, emergency response team, and regular
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community satisfaction surveys. This work element is high priority because of its potential to
provide educational, training, and outreach opportunities in the public safety arena, and because
it is consistent with community-identified priority (2-D).
OBJECTIVE PSS-6: PRIORITY 3
Soto Sports Complex Master Plan. This work element is high priority based on the fact that the
master plan is currently in progress, and because it is consistent with community-identified
priority (2-C).
VI. WATER SECURITY
GOALS
A. SECURE WATER. The City shall seek to securing adequate water supplies to meet current
and future demands and changing weather patterns.
OBJECTIVES
OBJECTIVE WS-1: PRIORITY 1
Central Coast Blue Recycled Water Project. This work element is high priority based on current
grant deadlines, its relationship to water rate increases, and the immediate need to refine and
adopt a memorandum of agreement (MOA) with regional partner agencies.
[Note: The COVID-19 pandemic has created significant financial stress for water system uses. The
Committee recommends this effort as Priority 1 during the COVID-19 pandemic but to complete
work that doesn’t require consideration of rate increases or commitment of funding until
conditions change during recovery.]
OBJECTIVE WS-2: PRIORITY 1
Continued Community Water Conservation Education and Practices. This work element is and
will continue to be an ongoing City effort as conservation of our most valuable resource and an
immediate need.
Attachments:
#1 – Proposed Form to Establish and Track Performance Metrics (Implementation Plan)
#2 – Draft Opportunity Sites Map
Item 10.b. - Page 19
ATTACHMENT 2
Top 10 Council Priorities
Fiscal Year 2020-21 Work Items
COVID-19 Response
1.Ongoing response to changes in State and local COVID-19 orders and regulations,
including changes to operations for local businesses and City functions and enforcement
Continue issuing temporary use and encroachment permits as necessary and
appropriate to support changes in business needs throughout the reopening
process
Continue supporting the parklet program throughout the reopening process and
evaluate the potential for retaining parklets indefinitely
Continue providing recreation and childcare services in a safe and flexible
manner, consistent with COVID-19 orders and restrictions
Review requests from business owners and the public for accommodations and
enforcement in light of changing COVID-19 orders and restrictions
Adapt City functions to the reopening process in a manner that ensures the
safety and overall wellbeing of employees and the public while also continuing
to deliver excellent customer service
Fiscal Stability and Economic Development
2.Continue ensuring fiscal stability for the organization throughout the planning,
budgeting, and expenditure processes
Prepare and present year-end and quarterly financial reports to Council
Prepare a biennial budget for Fiscal Years 2021-22 and 2022-23
Continue supporting the Five Cities Fire Authority’s evaluation of financial and
service level options for the delivery of cost-efficient fire and emergency services
in Arroyo Grande
3.Develop short- and long-term economic development goals of the City in light of the
adopted Economic Development Element, and evaluate and allocate SB 1090 funds for
programs consistent with these economic development goals
Discuss and identify short- and long-term economic development goals by the
Winter of 2020/2021
Evaluate and allocate SB 1090 funds for programs consistent with the identified
economic goals by the Spring of 2021
Affordable Housing
4.Complete and adopt an updated Housing Element consistent with State law by January
2021
5.Complete and adopt an amended ADU Ordinance that also addresses Tiny Homes on
Wheels, and support the completion of pre-approved ADU plans that will streamline the
ADU approval process
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ATTACHMENT 2
Infrastructure and Water Resilience Planning
6. Complete and adopt an updated Circulation Element
7. Complete and approve a Water/Wastewater Rate Study in the Spring of 2021
8. Complete and approve a Central Coast Blue Memorandum of Agreement that builds
upon the framework approved by Council on August 25, 2020
9. Receive an update and review the future of the Brisco Interchange Project before
February 2021
Organizational Excellence, Including Diversity, Equity, and Inclusion Initiatives
10. Continue stabilizing and strengthening the organization through recruitment, retention,
and structural adjustments, and develop and implement a Council-adopted goal to
promote diversity, equity, and inclusion
Present a proposed policy to Council supporting diversity, equity, and inclusion
by the Winter of 2020/2021
Implement diversity, equity, and inclusion initiatives in areas of hiring, retention,
and community engagement
Recruit and retain new employees for key vacant positions
Continue implementing operational changes to optimize efficiency while
maintaining excellent customer service
Continue updates to our Police Department’s policies, practices, and training,
including those that address diversity, equity, inclusion, and use of force
Support the Police Chief’s development and implementation of a public outreach
plan
*Items that do not include specific deadlines or dates are intended to be completed by the end of
Fiscal Year 2020-21.
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