CC 2021-08-24_08e TUP_Beer and Food Festival 2021
MEMORANDUM
TO: CITY COUNCIL
FROM: BRIAN PREDROTTI, COMMUNITY DEVELOPMENT DIRECTOR
BY: ANDREW PEREZ, ASSOCIATE PLANNER
SUBJECT: CONSIDERATION OF A RESOLUTION APPROVING TEMPORARY USE
PERMIT NO. 21-008; AUTHORIZATION TO USE CITY PROPERTY FOR
A BEER AND FOOD FESTIVAL ON SATURDAY, OCTOBER 9, 2021,
AND WAIVER OF APPLICATION FEES; LOCATION – HERITAGE
SQUARE PARK; APPLICANT – ARROYO GRANDE VILLAGE EVENTS;
REPRESENTATIVE – GAEA POWELL
DATE: AUGUST 24, 2021
SUMMARY OF ACTION:
Approval of the permit will allow a beer and food festival to occur at Heritage Square Park
on October 9, 2021.
IMPACT TO FINANCIAL AND PERSONNEL RESOURCES:
There is no direct funding impact anticipated as a result of approval of this event. The
project is conditioned to require the applicant to provide adequate restroom and trash
facilities for the event and any City expenses will be reimbursed. These expenses are
anticipated to be minimal, if any. Approval of the application fee waiver request would
result in a $294 loss in revenue to the City.
RECOMMENDATION:
It is recommended the City Council adopt a Resolution approving Temporary Use Permit
21-008 and waiver of application fees.
BACKGROUND:
The applicant submitted an application for a Temporary Use Permit to utilize Heritage
Square Park for a beer and food festival to be held on October 9, 2021, called the “Arroyo
Grande Beer Feast”, hosted by Arroyo Grande Village Events (AGVE), a 501c6
organization (Attachment 2). The applicant proposes to utilize Heritage Square Park
between the hours of 9:00 am and 9:00 pm, with the event occurring between the hours
of 2:00 pm and 6:00 pm. The hours outside of the event will be used for setup and tear
down of the event. The applicant indicates this will be a high-end event featuring
approximately thirty (30) breweries, ten (10) local food vendors, and live music. The
number of tickets available for the event will remain consistent with the previous events
at 600. As required by the Department of Alcohol and Beverage Control, waist-high
Item 8.e. - Page 1
CITY COUNCIL
CONSIDERATION OF A RESOLUTION APPROVING TEMPORARY USE PERMIT NO.
21-008; AUTHORIZATION TO USE CITY PROPERTY FOR A BEER AND FOOD
FESTIVAL ON SATURDAY, OCTOBER 9, 2021, AND WAIVER OF APPLICATION
FEES; LOCATION – HERITAGE SQUARE PARK; APPLICANT – ARROYO GRANDE
VILLAGE EVENTS; REPRESENTATIVE – GAEA POWELL
AUGUST 24, 2021
PAGE 2
fencing will be utilized at the back of the adjacent sidewalks to close the event, and only
persons 21 years of age and older will be admitted. Village restaurants will be given first
priority to participate as food vendors, with the invitation expanded to restaurants outside
of the Village to fill the remaining available booths. Live music is proposed at the Rotary
Bandstand during the event. AGVE will provide security as approved by the City of Arroyo
Grande Police Department, including Swinging Bridge security as needed.
Staff Advisory Committee
The Staff Advisory Committee (SAC) reviewed the proposed project on July 22, 2021.
Members of the SAC discussed several aspects of the project and concluded that there
would be no foreseeable issues with parking, neighborhood impacts, or security. The SAC
was in support of the project, subject to the same conditions of approval implemented
during past Beer Feast events that have resulted in safe and successful events.
ANALYSIS OF ISSUES:
The proposed event will bring a significant number of participants to Heritage Square Park
in the Village. The proposal for such a large event on City property and the request to
reserve street parking adjacent to the event site necessitates Council’s approval of the
Temporary Use Permit. The purpose of the Temporary Use Permit is to ensure the event
is conducted in a manner that is compatible with the surrounding area and results in a
successful event for the applicant, the attendees, the neighborhood, and the City.
Parking
The applicant is not requesting reservation of parking within City owned parking lots as is
typically requested for other events in the Village area. However, the applicant is
requesting the reservation of street parking directly adjacent to the park for loading and
unloading of equipment, food and beverages for restaurants and breweries, and pickup
and drop-off of attendees by designated drivers, rideshare services, or other
accommodations.
Attendee Identification
The event is proposed to be open only to those individuals who purchase tickets. Presale
tickets will be sold, with any remaining tickets being available for purchase at the event.
Attendees paying to taste beer will be given wristbands identifying their allowed
participation. Designated drivers will be able to attend the event to eat food, but will be
given a different wristband to identify them as drivers, and will not be provided the tasting
glass. Individuals under 21 years of age and those who do not have wristbands will not
be permitted into the event area. Private security personnel required for the event will
immediately remove individuals found at the event without proper wristbands.
Item 8.e. - Page 2
CITY COUNCIL
CONSIDERATION OF A RESOLUTION APPROVING TEMPORARY USE PERMIT NO.
21-008; AUTHORIZATION TO USE CITY PROPERTY FOR A BEER AND FOOD
FESTIVAL ON SATURDAY, OCTOBER 9, 2021, AND WAIVER OF APPLICATION
FEES; LOCATION – HERITAGE SQUARE PARK; APPLICANT – ARROYO GRANDE
VILLAGE EVENTS; REPRESENTATIVE – GAEA POWELL
AUGUST 24, 2021
PAGE 3
Restrooms
The applicant is required to provide adequate restrooms in addition to the restrooms
located in Heritage Square Park. During the Beer Feast event held in 2019, additional
restrooms were located on the Short Street side of the venue. Consistent with this event
in prior years, the 2021 event map designates three (3) restrooms outside of the fencing
should the permanent restroom facilities be inadequate for the number of attendees at
this year’s event.
Waiver of Application Fees
The applicant has requested the application fees associated with the Temporary Use
Permit application be waived. If approved, this waiver would result in the loss of $294 in
revenue. This revenue is used to offset the costs of processing the application. The event,
now in its sixth year, has traditionally received a fee waiver and it is recommended to do
so again this year. Although the time necessary to process the application the first year
was higher, subsequent years have resulted in less impact to personnel resources due
to increased familiarity with the event. Although the City does not directly profit from the
Beer Feast, it does bring over 500 attendees to the Village, which can have a direct
economic benefit to businesses in the area, resulting in increases in sales tax. The event
also provides additional exposure of the City and its amenities to the public. While this
exposure cannot be directly quantified, it remains beneficial. Lastly, the Council has
previously established, through adoption of Resolution No. 3760 (Attachment 3), the
blanket waiver of application fees for similar annual events. Although the Beer Feast is
not identified on this list, the evolving annual nature of the event may be considered
consistent with the intent of the policy.
ALTERNATIVES:
The following alternatives are provided for the Council’s consideration:
1. Adopt the attached Resolution approving Temporary Use Permit 21-008 and
waiver of application fees;
2. Modify as appropriate and adopt the attached Resolution approving Temporary
Use Permit 21-008 and waiver of application fees;
3. Do not adopt the attached Resolution, take tentative action to deny the temporary
use, and provide direction to staff on specific findings for denial of Temporary Use
Permit 21-008; or
4. Provide other direction to staff.
ADVANTAGES:
The Beer Feast event, now in its sixth year, has become an annual event that is well
attended and viewed as successful. This event will continue to provide an opportunity for
local restaurants to showcase their food and will draw additional interest to the City,
Item 8.e. - Page 3
CITY COUNCIL
CONSIDERATION OF A RESOLUTION APPROVING TEMPORARY USE PERMIT NO.
21-008; AUTHORIZATION TO USE CITY PROPERTY FOR A BEER AND FOOD
FESTIVAL ON SATURDAY, OCTOBER 9, 2021, AND WAIVER OF APPLICATION
FEES; LOCATION – HERITAGE SQUARE PARK; APPLICANT – ARROYO GRANDE
VILLAGE EVENTS; REPRESENTATIVE – GAEA POWELL
AUGUST 24, 2021
PAGE 4
supporting the local economy. Additionally, the applicant will be donating a portion of the
proceeds to a non-profit organization and the remainder of the profits will be put towards
paying for events related to Christmas in the Village.
DISADVANTAGES:
The event will bring a large number of people to an event where alcohol will be consumed.
This can cause noise issues with the nearby residences and impaired motor vehicle
operation is a possibility. Conditions of approval requiring resident notification and the
applicant providing incentives for designated drivers to attend the event aim to minimize
the potential negative impacts and ensure a successful event.
ENVIRONMENTAL REVIEW:
In compliance with the California Environmental Quality Act (CEQA), it has been
determined that this project is Categorically Exempt per Section 15304(e) of the CEQA
Guidelines regarding minor temporary use of land.
PUBLIC NOTIFICATION AND COMMENTS:
A condition of approval has been developed requiring the applicant to mail or hand deliver
notification of the event to all property owners and tenants within 500 feet of the event
site one week before the event.
The Agenda was posted in at City Hall and on the City’s website in accordance with
Government Code Section 54954.2. At the time of report publication, no comments had
been received.
Attachments:
1. Proposed Resolution
2.Letter from the Arroyo Grande Village Events
3. 2021 Event map
4.Resolution No. 3760
Item 8.e. - Page 4
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE APPROVING TEMPORARY USE PERMIT
NO. 21-008 AND WAIVER OF APPLICATION FEES;
AUTHORIZATION TO USE CITY PROPERTY FOR A BEER AND
FOOD FESTIVAL ON OCTOBER 9, 2021; LOCATED AT
HERITAGE SQUARE PARK; APPLIED FOR BY ARROYO
GRANDE VILLAGE EVENTS
WHEREAS, Arroyo Grande Village Events (AGVE), organizers of the Arroyo Grande
Beer Feast event, have requested the use of Heritage Square Park for the operation
of a beer and food festival, and a waiver of application fees; and
WHEREAS, the purpose of the Temporary Use Permit is to ensure the event is
conducted in a manner that is compatible with the surrounding area; and
WHEREAS, members and representatives of AGVE will be responsible for costs
associated with security, cleanup, and payment of all related fees and costs for use
of City property and City employee time related to the event; and
WHEREAS, the City Council finds, after due study and deliberation that the following
circumstances exist:
Temporary Use Permit Findings:
1.The operation of the requested use at the location proposed and within the
time period specified will not jeopardize, endanger, or otherwise constitute a
menace to the public health, safety, or general welfare.
The operation of the requested use at the location proposed and within
the time period specified will not jeopardize, endanger or constitute a
menace because the site will be contained via fencing, security will be
provided, the attendees will be identified with wristbands, and
restrooms will be provided to prevent disruptions to the public health,
safety, or general welfare.
2.The proposed site is adequate in size and shape to accommodate the
temporary use without material detriment to the use and enjoyment of other
properties located adjacent to and in the vicinity of the site.
The proposed site is adequate in size and shape to accommodate the
temporary use without detriment to the use and enjoyment of other
properties located adjacent to and in the vicinity of the site because the
event will be contained by fences and AGVE will provide security, the
Attachment 1
Item 8.e. - Page 5
RESOLUTION NO.
PAGE 2
proposed site functions as a permanent park, and is accustomed to a
higher flow of visitors on the site.
3. The proposed site is adequately served by streets or highways having
sufficient width and improvements to accommodate the kind and quantity of
traffic that the temporary use will or could reasonably be expected to generate.
The proposed site is adequately served by South Mason and Nelson
Streets, which are of significant width and improvements to
accommodate the kind and quantity of traffic that the temporary use will
generate.
4. Adequate temporary parking to accommodate vehicular traffic to be generated
by the use will be available either on- site or at alternate locations acceptable
to the City Council.
Adequate temporary parking to accommodate vehicular traffic to be
generated is available because Heritage Park is located in a
commercial district that has ample public parking for visitors.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo
Grande hereby approves the request for the waiver of application fees for the event,
due to the event’s annual nature and limited impact on personnel resources to
process through entitlement, consistent with the policy established by Resolution No.
3760.
BE IT FURTHER RESOLVED that the City Council of the City of Arroyo Grande
hereby approves Temporary Use Permit 21-008, authorizing the use of City property
as presented to the City Council on August 24, 2021, with the above findings and
subject to the conditions as set forth in Exhibit "A", attached hereto and incorporated
herein by this reference.
On motion of Council Member _______________________, seconded by Council
Member _______________________, and by the following roll call vote, to wit:
AYES:
NOES:
ABSENT:
The foregoing Resolution was passed and adopted this 24th day of August, 2021.
Item 8.e. - Page 6
RESOLUTION NO.
PAGE 3
_________________________________________
CAREN RAY RUSSOM, MAYOR
ATTEST:
________________________________________
JESSICA MATSON, CITY CLERK
APPROVED AS TO CONTENT:
________________________________________
WHITNEY McDONALD, CITY MANAGER
APPROVED AS TO FORM:
________________________________________
TIMOTHY J. CARMEL , CITY ATTORNEY
Item 8.e. - Page 7
RESOLUTION NO.
PAGE 4
EXHIBIT "A"
CONDITIONS OF APPROVAL FOR
TEMPORARY USE PERMIT NO. 21-008
This approval authorizes the use of Heritage Square Park and on street parking on
the west side of Mason Street, north side of Nelson Street, and east side of Short
Street adjacent to the park for a beer and food festival from 2:00 pm to 6:00 pm on
Saturday, October 9, 2021.
General Conditions
1.Arroyo Grande Village Events (AGVE) shall ascertain and comply with all
State, County and City requirements as are applicable to this project.
2.The event shall occur in substantial conformance with the application and
plans on file in the Community Development Department office.
3.AGVE shall comply with all the conditions of the City Council Resolution
adopted on August 24, 2021.
4.The AGVE agrees to defend, indemnify and hold harmless the City, its agents,
officers, and employees harmless, at its sole expense from any action brought
against the City, its agents, officers, or employees because of said approval,
or in the alternative, to relinquish such approval. The AGVE shall reimburse
the City, its agents, officers, or employees, for any court costs and attorney’s
fees which the City, its agents, officers, or employees may be required by a
court to pay as a result of such action. The City may, at its sole discretion,
participate at its own expense in the defense of any such action but such
participation shall not relieve the AGVE of its obligations under this condition.
Public Works Department Conditions
5.The AGVE is responsible for providing dumpsters, trash bags and enough
restroom facilities to serve the event. Any supplies the Public Works
Department may need to provide must be reimbursed by the AGVE.
6.The AGVE shall have an individual designated to periodically inspect the
restrooms and areas around food vendors and waste containers. That
individual shall be responsible for maintaining the cleanliness of these areas
and gathering and disposing of all debris.
7.The AGVE shall reimburse the City for electrical costs associated with the
event.
8.The AGVE shall reimburse the City for the costs of any Public Works staff
services required for this event, including, but not limited to, restroom
maintenance, trash, etc.
9.The AGVE shall remove any tape placed on streets, parking areas, and grass
after the event.
10.The AGVE shall flag all sprinkler heads on turf and lawn areas to prevent
damage. The AGVE shall reimburse the City for any damage to the irrigation
system at the park.
Item 8.e. - Page 8
RESOLUTION NO.
PAGE 5
Engineering Division Conditions
11. The AGVE shall provide restroom facilities, barricades, and signage as
required.
12. The AGVE shall provide a $1,000,000 comprehensive general liability
insurance policy naming the City as additional insured by September 24, 2021.
13. The AGVE shall reimburse the City for the costs of Engineering Division
services and any other City services required for this event.
Building and Life Safety Division Conditions
14. All food booths must comply with the Five Cities Fire Authority (FCFA)
guidelines, and must have County Health Department approval. The AGVE
will inform booth applicants of FCFA guidelines, and will ensure total
compliance of booth operators. The AGVE will not allow non-compliant booths
to operate.
15. The project shall comply with the most recent edition of the California State
Fire and Building Codes and the Uniform Building and Fire Codes as adopted
by the City of Arroyo Grande. Specifically, all temporary-wiring provisions of
the N.E.C. must be met.
16. The Building and Life Safety Division must inspect all food booths, generators
and temporary electrical service prior to the opening of the event. In lieu of
requiring a building permit for temporary electrical service, the AGVE will
collect a fee of $15 per every booth utilizing an electrical connection. This fee
will be itemized by booth and submitted to the Building and Life Safety Division
within 15 days of the end of the event.
17. Emergency access must be maintained to the satisfaction of the Building
Official and Fire Chief. A detailed chart or map will be provided to Building and
Life Safety Division and FCFA for approval prior to the event, showing
placement of all booths, to include actual dimensions of access pathways for
fire apparatus and emergency vehicles.
18. The use of generators must be reviewed and approved by the Building Official.
19. The AGVE shall identify an individual to act as liaison with the FCFA for the
purpose of maintaining life and safety.
Police Department Conditions
20. All temporary "No Parking" signs shall be posted by the AGVE a minimum of
48 hours prior to the event, stating the dates and times of restriction.
21. Private security personnel will be provided by the AGVE, to the satisfaction of
the Chief of Police.
22. Failure to provide private licensed security will result in AGPD Officers being
assigned with expenses billed to the AGVE.
Special Conditions
23. The AGVE shall mail or hand deliver notification of the event to all property
owners and tenants within 500 feet of the event site one week before the
event.
Item 8.e. - Page 9
August 9, 2021
City of Arroyo Grande
300 East Branch Street
Arroyo Grande, CA 93420
RE: Beer Feast Festival
Arroyo Grande Heritage Square Park
Saturday, October 9, 2021
To Whom it May Concern:
Arroyo Grande Village Events is requesting permission to host the annual Beer Feast Festival at Heritage
Square Park and Rotary Bandstand on Saturday, October 9, 2021 from 2:00 pm until 6:00 pm.
Twenty-five percent (25%) of the net proceeds will go to a local non-profit 501(c)3 organization (to be
determined). After costs are recouped, the remaining net profits will be dedicated to funding costs
related to Christmas in the Village (Santa, Santa’s House, Lighting, Décor, etc.) via the Arroyo Grande
Village Events 501(c)6.
Arroyo Grande Village Events will produce the Beer Feast and coordinate/provide:
•Assistance with Marketing and Advertising
•Event Insurance (will provide a copy of proof)
•Alcohol Beverage Control Licensing (will provide a copy of proof)
•Park Reservation Rental Permit (Done)
•Health Department Permit (will provide a copy of proof)
•ABC Required Fencing along with Monitored Entry and Exits (All Attendees 21 and Older)
•Necessary Notices, Signage and Barricades
•Arroyo Grande Police Department Safety Permit (will provide a copy of proof)
•Arroyo Grande Police Department Approved Security
•Sufficient Trash Receptacles and Bins
•Portable Restrooms and Washing Stations
•Live Music at the Rotary Bandstand
•Additional City related costs as mutually agreed upon before the event
We are anticipating 600 attendees with thirty (30) breweries and (10) restaurant participants. There will
also be discounted tickets for designated drivers.
We appreciate your consideration.
Sincerely,
Gaea Powell, Volunteer Director and Board Member
Arroyo Grande Village Events
PO Box 1526, Arroyo Grande, CA 93421
ATTACHMENT 2
Item 8.e. - Page 10
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RESOLUTION NO. 3760
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ARROYO
GRANDE ESTABLISHING POLICIES TO WAIVE PERMIT
APPLICATION FEES FOR C'ERTAIN ANNUAL TEMPORARY USE
PERMIT EVENTS
WHEREAS, Temporary Use Permits for certain annual events are granted application
fee refunds; and
WHEREAS, these Temporary Use Permit events meet the criteria established by the
City Council on September 25, 2001 for application fee waivers; and
WHEREAS, staff expends a substantial amount of City time and resources submitting
application fee refund requests to Administration, the City Council, and Finance;
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Arroyo
Grande as follows:
1. That a list of annual Temporary Use Permit events meeting the application
fee waiver criteria be established to streamline the process of refunding
permit application fees; and
2. That the initial list of Temporary Use Permit events eligible for fee waivers
include the following events that have been granted a refund of permit
application fees in the past: the Arroyo Valley Car Show, Christmas
Caroling in the Village, Harvest Festival, March of Dimes Walk America,
Nelson Green Book Fair, Strawberry Festival, Summer Concerts in the
Village, and Watershed Education Fair; and
3. That Temporary Use Permit events will be added or removed from the fee
waiver list only by action of the City Council.
On motion of Council Member Runels, seconded by Council Member Dickens, and on
the following roll call vote, to wit:
AYES: Council Members Runels, Dickens, Lubin and Mayor Ferrara
NOES: None
ABSENT: Council Member Costello
the foregoing Resolution was passed aRd adopted this 13th day of July 2004.
w_________
ATTACHMENT 4
Item 8.e. - Page 12
RESOLUTION NO. 3760
PAGE 2
ATTEST:
lLbJkUM.JL-
ORE, DIRECTOR OF ADMINISTRATIVE SERVICES/
DEPUTY CITY CLERK
APPROVED AS TO CONTENT:
Z~
STEV ADAMS, CITY MANAGER
APPROVED AS TO FORM:
I
Item 8.e. - Page 13
RESOLUTION NO. 3760
OFFICIAL CERTIFICATION
I, KELLY WETMORE, Director of Administrative Services/Deputy City Clerk of
the City of Arroyo Grande, County of San Luis Obispo, State of California, do
hereby certify under penalty of pe~ury, that Resolution No. 3760 is a true, full,
and correct copy of said Resolution passed and adopted at a regular meeting of
the City Council of the City of Arroyo Grande on the 13th day of July, 2004.
WITNESS my hand and the Seal of the City of Arroyo Grande affixed this 14th
day of July, 2004.
KELLY Eli ORE, DIRECTOR OF ADMINISTRATIVE SERVICESI
DEPUTY CITY CLERK
Item 8.e. - Page 14