CC 2022-06-14_11a Supplemental 1
MEMORANDUM
TO: City Council
FROM: Jessica Matson, Legislative & Information Services Director/City Clerk
SUBJECT: Supplemental Information
Agenda Item 11.a. – Consideration of Proposals for Tourism Marketing
Services for the Arroyo Grande Tourism Business Improvement
District, Selection of a Marketing Firm, and Approval of an Agreement
for Consultant Services
DATE: June 14, 2022
Attached is correspondence received before 4 p.m. for the above referenced item.
cc: City Manager
Assistant City Manager/Public Works Director
City Attorney
City Clerk
City Website (or public review binder)
From: "Eagles, Yvette" <
Date: June 13, 2022 at 9:13:41 PM PDT
To: Caren Ray Russom <crayrussom@arroyogrande.org>, Jimmy Paulding
<jpaulding@arroyogrande.org>, Lan George <lgeorge@arroyogrande.org>, Keith
Storton <kstorton@arroyogrande.org>, Kristen Barneich
<kbarneich@arroyogrande.org>
Subject: AGTBID Marketing Consultant Selection
Good evening,
As you may know, the AGTBID Board was split in votes between the two marketing
consulting agencies, Verdin and Madison & Maher Marketing. As one of the Board
members, I thought it was important to convey the hours of time I personally and
gladly invested to review the proposals, historical reports and competencies. With
their combined experience and the opportunity to be their largest client, I have come
to the conclusion of highly recommending Madison Strategies, LLC and Kassandra
Maher Marketing.
Please know, whichever consultant is selected by the City Council, I highly recommend
a session be conducted to review setting goals for marketing tactics, reporting, key
performance indicators, budgeting and the new website.
Sincerely,
Yvette Eagles
Scripps Media, Inc., certifies that its advertising sales agreements do not
discriminate on the basis of race or ethnicity. All advertising sales agreements
contain nondiscrimination clauses.
From: April Schirmer <
Date: June 14, 2022 at 3:44:04 PM PDT
To: Caren Ray Russom <crayrussom@arroyogrande.org>, Lan George
<lgeorge@arroyogrande.org>, Keith Storton <kstorton@arroyogrande.org>,
Kristen Barneich <kbarneich@arroyogrande.org>, Jimmy Paulding
<jpaulding@arroyogrande.org>
Subject: Tonight's vote for AGTBID marketing firm
Dear City Council Members & Mayor Russom,
Thank you in advance for reading this letter in consideration of
tonight's vote to appoint an agency to handle the Tourism
Marketing Services for our community.
I currently serve on the AGTBID Board and, as you know, last
month we were unable to reach a conclusive vote to award an
agency the account of our tourism marketing services.
In addition to being a partner & the Marketing Director for
Mustang Waterpark and Vista Lago Adventure Park at Lopez
Lake, I am the sole owner of AdVerb Marketing Group. My team
& I provide advertising & marketing services for local & regional
clients. This profession has been my career for 33 years. I offer
that background so that you understand my knowledge of
marketing, which is the basis of my recommendation in favor of
Madison Strategies & Kassandra Maher Marketing.
Verdin Marketing has done a good job for the TBID thus far.
However, it's been an interesting time with the pandemic and
the growth in visitors we've seen to the area is common
nationwide and not necessarily due solely to the marketing plan.
When comparing the proposals and energy of the two firms, I
see a vast difference.
Please don't be dissuaded to stay with the one firm just because
they are "local". Verdin outsources a good amount of work to
another agency outside of this area.
Madison & Maher could also be considered local, as all Cal Poly
alumni consider this area a place they will always call home. The
perspective both women have as a local and a visitor to the area
gives them a unique view. The energy level and admittance that
AGTBID would be their biggest client will undoubtedly give us
the "big fish" attention that will take us to the next level of
growth. In my experience, you don't get a big client and not
work hard to keep them with you for years to come. I don't
believe we will lose any ramp up time by choosing to make a
change. All assets and reports are owned by AGTBID and can be
easily transferred. I am confident Madison & Maher will go above
& beyond our expectations to set and exceed goals, entrench
themselves in the tourism industry, and put to use their stellar
expertise.
Thank you.
April Schirmer
AdVerb Marketing Group, LLC
805.202.1569
https://link.edgepilot.com/s/7e551cf6/w6kOPm8sA0ClGdtqFrT24g?
u=http://www.adverbgroup.com/
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