CC 2024-03-2612a TBID Annual Report_PPAGTBID ANNUAL REPORT & RESOLUTION OF INTENTION FOR FY 2024-25
3/26/2024
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3/26/2024
Arroyo Grande Tourism Business Improvement District (AGTBID) established in 2013
Formed to promote lodging businesses and Arroyo Grande as a tourist destination
Funded through a 2% assessment levied on lodging businesses
Administered by the City of Arroyo Grande
Background
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AGTBID Budget FY 2023-24
3/26/2024
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3/26/2024
Marketing Partner: Verdin Marketing
Initiatives
Visit AG Web Site
Advertising Campaigns
Social Media
Email Marketing
Results
Increased Web Site Visitation
Engagements through Social Media
Increased reach through Paid Media
AGTBID Marketing Efforts
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3/26/2024
Approve Annual Report presented by Verdin Marketing
Adopt a Resolution of Intention to levy and collect assessments within the AGTBID area for FY 2024-25
If adopted, set date for a Public Hearing for April 23, 2024
Recommendations
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