CC 2024-10-08_09f Beer and Wine Festival 2024Item 9.f.
B
MEMORANDUM
TO: City Council
FROM: Brian Pedrotti, Community Development Director
BY: Shayna Gropen, Assistant Planner
SUBJECT: Temporary Use Permit 24-007 Authorizing Use of Heritage Square Park
for the 2024 Arroyo Grande Beer and Wine Festival
DATE: October 8, 2024
RECOMMENDATION:
1) Adopt a Resolution approving Temporary Use Permit 2 4-007 authorizing the use of
Heritage Square Park for the 2024 Arroyo Grande Beer and Wine Festival; and
2) Determine that this project is categorically exempt per Section 15304(e) of the CEQA
Guidelines regarding minor temporary uses of land.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
No direct impact is anticipated as a result of this event. The applicant will cover the
application fees. Additionally, the project stipulates that the applicant must provide
sufficient restrooms and trash facilities for the event. The applicant will reimburse City-
related expenses incurred, which are expected to be minimal, if any.
BACKGROUND:
Cheers Arroyo Grande submitted an application for a Temporary Use Permit to utilize
Heritage Square Park for a beer and wine festival to be held on Saturday, November 9,
2024. The proposed event is called the Arroyo Grande Beer and Wine Festival
(Attachment 2). The net proceeds will go towards costs for Halloween in the Village, which
is also organized by the applicant. Any remaining proceeds will be donated to support the
installation of Christmas lights on buildings in the Village. The proposed event is expected
to attract a substantial number of participants to Heritage Square Park in the Village .
A proposal for an event on City property, along with the request to reserve street parking
adjacent to the event site, requires the approval of a Temporary Use Permit. Furthermore,
the service and consumption of alcohol at Heritage Square Park may be permitted solely
by City Council Resolution and is contingent upon the issuance of a public safety and
welfare permit by the Chief of Police. The purpose of the Temporary Use Permit is to
ensure that the event is conducted in a manner that is compatible with the surrounding
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Item 9.f.
City Council
Temporary Use Permit 24-007 Authorizing Use of Heritage Square Park for the
2024 Arroyo Grande Beer and Wine Festival
October 8, 2024
Page 2
area and provides a successful experience for the applicant, attendees, neighbors, and
the City. This event, which was successfully held in 2023, replaced the "Beer Feast,"
previously hosted at Heritage Square Park from 2016 to 2019.
Staff Advisory Committee
The Staff Advisory Committee (SAC) reviewed the proposed project on September 7,
2024. Members of the SAC, which includes staff from Police, Fire, and Public Works,
reviewed various aspects of the project and determined that there would be no anticipated
problems with parking, neighbors, or security. The SAC supported the project, provided
it meets the conditions of approval outlined in the prepared Resolution.
ANALYSIS OF ISSUES:
Event Description
The applicant proposes to utilize Heritage Square Park between the hours of 6:00 am
and 8:00 pm, with the event occurring between the hours of 12:00 pm and 4:00 pm. The
hours outside of the event will be used for set-up and tear-down of the event. The
applicant indicates this event will include approximately thirty (30) breweries, fifteen (15)
wineries, three food vendors, and live music. The number of tickets available for the event
will be limited to 700. As required by the Department of Alcoholic Beverage Control, waist-
high fencing will be installed at the back of the adjacent sidewalks to close the event, and
only persons 21 years of age and older will be admitted. Live music is proposed at the
Rotary Bandstand during the event. The applicant will provide security as approved by
the Police Department.
Parking
The applicant is not requesting to reserve parking in City-owned lots, as is usually done
for other Village events. Instead, they are requesting to reserve street parking
immediately adjacent to the park for loading and unloading equipment, beverages for
breweries and wineries, and attendees' pickup and drop-off by designated drivers,
rideshare services, or other transportation arrangements.
Attendee Identification
The event will be accessible only to ticket holders. Presale tickets will be available, with
additional tickets sold at the event. Attendees who have paid for beer and wine tastings
will receive wristbands indicating their participation status. Designated drivers, who are
allowed to attend and enjoy food, will receive a different wristband and will not receive a
tasting glass. Individuals under 21 years old and those without wristbands will not be
permitted to enter the event area. Private security will be on hand to remove anyone found
in the event without the proper wristbands.
Restrooms
The applicant must ensure there are sufficient restrooms in addition to those available at
Heritage Square Park. Previous events at the park have included extra portable
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Item 9.f.
City Council
Temporary Use Permit 24-007 Authorizing Use of Heritage Square Park for the
2024 Arroyo Grande Beer and Wine Festival
October 8, 2024
Page 3
restrooms on Short Street next to the venue. The event map (Attachment 3) indicates
three (3) restrooms outside the fenced area to meet this requirement.
ALTERNATIVES:
The following alternatives are provided for the Council’s consideration:
1. Adopt the Resolution approving TUP 24-007;
2. Modify and adopt the Resolution approving TUP 24-007;
3. Do not adopt the Resolution; or
4. Provide other direction to staff.
ADVANTAGES:
This event will offer a platform for local breweries and wineries to present their products,
enhancing the City's visibility and stimulating economic activity within the community.
Additionally, net proceeds from the event will be allocated to Halloween in the Village,
and the applicant will donate any remaining balance to support the installation of
Christmas lights on buildings in the Village.
DISADVANTAGES:
The event is expected to attract a substantial crowd where alcohol consumption will occur,
potentially leading to noise disturbances for nearby residents and an increased risk of
impaired driving. To address these concerns, conditions of approval will include notifying
residents and providing incentives for designated drivers. These measures are intended
to mitigate potential negative impacts and ensure the event's success. Staff feedback
indicated that no specific negative issues were reported from last year’s event.
ENVIRONMENTAL REVIEW:
The festival is categorically exempt from the California Environmental Quality Act
(“CEQA”) under Section 15304(e) of the CEQA Guidelines, the Class 4 exemption, which
applies to minor public or private alterations in the condition of land, water, and/or
vegetation where the project does not involve removal of healthy, mature, scenic trees
except for forestry and agricultural purposes. Specifically, subsection (e) exempts
temporary uses in land having negligible or no permanent effects on the environment.
The event is proposed at Heritage Square Park which is an established park that regularly
accommodates events of this size, scale, and duration.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda was posted at City Hall and on the City’s website i n accordance with
Government Code Section 54954.2. Additionally, the applicant shall mail or hand deliver
notification of the event to all properties between Bridge Street and Whitely Street from
Branch Street to Allen Street at least one week before the event.
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Item 9.f.
City Council
Temporary Use Permit 24-007 Authorizing Use of Heritage Square Park for the
2024 Arroyo Grande Beer and Wine Festival
October 8, 2024
Page 4
ATTACHMENTS:
1. Proposed Resolution
2. Applicant Letter
3. Event Map
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ATTACHMENT 1
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE APPROVING TEMPORARY USE PERMIT
NO. 24-007; AUTHORIZATION TO USE CITY PROPERTY FOR
A BEER AND WINE FESTIVAL ON NOVEMBER 9, 2024;
LOCATED AT HERITAGE SQUARE PARK; APPLIED FOR BY
CHEERS ARROYO GRANDE
WHEREAS, the organizers of the Arroyo Grande Beer and Wine Festival have
requested the use of Heritage Square Park for a beer and wine festival; and
WHEREAS, the purpose of the Temporary Use Permit is to ensure the event is
conducted in a manner that is compatible with the surrounding area; and
WHEREAS, the applicant will be responsible for costs associated with security,
cleanup, and payment of all related fees and costs for use of City property and City
employee time related to the event; and
WHEREAS, the project is in compliance with the California Environmental Quality
Act (CEQA), it has been determined that this project is Categorically Exempt per
Section 15304(e) of the CEQA Guidelines regarding minor temporary uses of land
and that none of the exceptions to the Class 4 exemption set forth in State CEQA
Guidelines section 15300.2 apply; and
WHEREAS, the City Council finds, after due study and deliberation that the following
circumstances exist, in accordance with Arroyo Grande Municipal Code section
16.16.090.
Temporary Use Permit Findings:
1. The operation of the requested use at the location proposed and within the
time period specified will not jeopardize, endanger, or otherwise constitute a
menace to the public health, safety, or general welfare.
The operation of the requested use at the location proposed and within
the time period specified will not jeopardize, endanger or constitute a
menace because the site will be contained via fencing, security will be
provided, the attendees will be identified with wristbands, and
restrooms will be provided to prevent disruptions to the public health,
safety, or general welfare.
2. The proposed site is adequate in size and shape to accommodate the
temporary use without material detriment to the use and enjoyment of other
properties located adjacent to and in the vicinity of the site.
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RESOLUTION NO.
PAGE 2
The proposed site is adequate in size and shape to acco mmodate the
temporary use without detriment to the use and enjoyment of other
properties located adjacent to and in the vicinity of the site because the
event will be contained by fences and the applicant will provide security,
the proposed site functions as a permanent park, and is accustomed to
a higher flow of visitors on the site.
3. The proposed site is adequately served by streets or highways having
sufficient width and improvements to accommodate the kind and quantity of
traffic that the temporary use will or could reasonably be expected to generate.
The proposed site is adequately served by South Mason and Nelson
Streets, which are of significant width and improvements to
accommodate the kind and quantity of traffic that the temporary use will
generate.
4. Adequate temporary parking to accommodate vehicular traffic to be generated
by the use will be available either on- site or at alternate locations acceptable
to the City Council.
Adequate temporary parking to accommodate vehicular traffic to be
generated is available because Heritage Square Park is located in a
commercial district that has ample public parking for visitors.
NOW, THEREFORE, BE IT FURTHER RESOLVED that the City Council of the City
of Arroyo Grande hereby approves Temporary Use Permit 24-007, authorizing the
use of City property as presented to the City Council on October 8, 2024, with the
above findings and subject to the conditions as set forth in Exhibit "A", attached
hereto and incorporated herein by this reference.
On motion of , seconded by , and on the following roll call vote, to
wit:
AYES:
NOES:
ABSENT:
The foregoing Resolution was passed and adopted this 8th day of October, 2024.
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RESOLUTION NO.
PAGE 3
_________________________________________
CAREN RUSSOM, MAYOR
ATTEST:
________________________________________
JESSICA MATSON, CITY CLERK
APPROVED AS TO CONTENT:
________________________________________
MATTHEW DOWNING, CITY MANAGER
APPROVED AS TO FORM:
________________________________________
ISAAC ROSEN, CITY ATTORNEY
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RESOLUTION NO.
PAGE 4
EXHIBIT "A"
CONDITIONS OF APPROVAL FOR
TEMPORARY USE PERMIT NO. 24-007
This approval authorizes the use of Heritage Square Park and on street parking on
the north side of Nelson Street, and east side of Short Street adjacent to the park for
a beer and wine festival between 6:00 am and 8:00 pm on Saturday, November 9,
2024, with the event occurring from 12:00 pm to 4:00 pm.
General Conditions
1. The applicant shall ascertain and comply with all State, County and City
requirements as are applicable to this project.
2. The event shall occur in substantial conformance with the applic ation and
plans on file in the Community Development Department office.
3. The applicant shall comply with all the conditions of the City Council
Resolution adopted on October 8, 2024.
4. Comply with all California Department of Alcoholic Beverage Control
requirements applicable to the project.
5. The applicant shall agree to defend, indemnify and hold harmless the City, its
agents, officers, and employees harmless, at its sole expense from any action
brought against the City, its agents, officers, or employees because of said
approval, or in the alternative, to relinquish such approval. The applicant shall
reimburse the City, its agents, officers, or employees, for any court costs and
attorney’s fees which the City, its agents, officers, or employees may be
required by a court to pay as a result of such action. The City may, at its sole
discretion, participate at its own expense in the defense of any such action but
such participation shall not relieve the applicant of their obligations under this
condition.
Public Works Department Conditions
6. The applicant is responsible for providing dumpster, trash bags and enough
restroom facilities to serve the event. Any supplies the Public Works
Department may need to provide must be reimbursed by the applicant.
7. The applicant shall have an individual designated to periodically inspect the
restrooms and areas around food vendors and waste containers. That
individual shall be responsible for maintaining the cleanliness of these areas
and gathering and disposing of all debris.
8. The applicant shall reimburse the City for the costs of any Public Works staff
services required for this event, including, but not limited to, restroom
maintenance, trash, etc.
9. The applicant shall remove any tape placed on streets, parking areas, and
grass after the event.
10. Applicant is responsible for notifying the City of Arroyo Grande Public Works
Department (805-473-5485), at least two weeks prior to the event date so that
sprinkler heads can be marked for avoidance from damage during the event .
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RESOLUTION NO.
PAGE 5
The applicant shall reimburse the City for any damage to the irrigation system
at the park.
Engineering Division Conditions
11. The applicant shall provide restroom facilities, barricades, and signage as
required.
12. The applicant shall provide a $1,000,000 comprehensive general liability
insurance policy naming the City as additional insured by October 26, 2024.
13. The applicant shall reimburse the City for the costs of Engineering Division
services and any other City services required for this event.
Building and Life Safety Division Conditions
14. The project shall comply with the most recent edition of the California State
Fire and Building Codes and the Uniform Building and Fire Codes as adopted
by the City of Arroyo Grande. Specifically, all temporary-wiring provisions of
the N.E.C. must be met.
15. Emergency access must be maintained to the satisfaction of the Building
Official and Fire Chief. A detailed chart or map will be provided to Building and
Life Safety Division and Fire Department for approval prior to the event,
showing placement of all booths, to include actual dimensions of access
pathways for fire apparatus and emergency vehicles.
16. The use of generators must be reviewed and approved by the Building Official.
17. The applicant shall identify an individual to act as liaison with the Fire
Department for the purpose of maintaining life and safety.
Police Department Conditions
18. All temporary "No Parking" signs shall be posted by the applicant a minimum
of 48 hours prior to the event, stating the dates and times of restriction.
19. Private security personnel will be provided by the applicant, to the satisfaction
of the Chief of Police.
20. Failure to provide private licensed security will result in AGPD Officers being
assigned with expenses billed to the applicant.
Special Conditions
21. The applicant shall mail or hand deliver notification of the event to all properties
between Bridge Street and Whitely Street from Branch Street to Allen Street
at least one week before the event.
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August 26, 2024
City of Arroyo Grande
300 East Branch Street Arroyo Grande, Ca 93420
To Whom it May Concern,
We are submitting the items below for departmental review.
Arroyo Grande Beer & Wine Festival - Saturday, November 9, 2024
We request the use of the lawns and bandstand at Heritage Square Park from 6:00a.m. -8:00p.m. on
Saturday, November 9. The event hours will be from 12:00p.m.-4:00p.m.
The net proceeds will be going towards Trick or Treating in the Village and we will be donating the remaining
balance to help pay for Christmas lights on buildings in the village.
Cheers Arroyo Grande will provide the necessary insurance policy to the city at least 2 weeks prior to the event. We
will also obtain the necessary “Daily License Application/Authorization” from the Sate of California Department of
Alcohol Beverage Control.
We will compensate the City for any extra expenses incurred as agreed upon. We will abide by all
rules and regulations that will be discussed and agreed upon. Cheers Arroyo Grande will provide and place all
barricades and signs as necessary. The ABC requires that the Heritage Square area be fenced off with
waist high fencing. This will be done by Cheers Arroyo Grande. Entry areas will be monitored and only persons over 21
years old will be granted admission. Cheers Arroyo Grande will provide security as approved by the City of Arroyo
Grande Police Department. We will provide Swinging Bridge security as needed.
This is a community event which will be limited to 30 breweries and 15 wineries and distilleries, plus 3 food
vendors. Attendance will be limited to 700 attendees. Cheers Arroyo Grande will provide music at the Rotary
Bandstand for the event. Tickets for the event are $70 for general admission and $30 for designated
drivers. There will be two different colored wristbands to differentiate between designated drivers
and general admission tickets.
Thank you for your consideration.
Sincerely,
Laura Beth Amy and Mindy Calmenson
Cheers Arroyo Grande
ATTACHMENT 2
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Attachment 3
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