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Agenda Packet 2004-08-10 CITY COUNCIL Ctt! of AGENDA ArrOlo Grancle Tony M. Ferrara Mayor Sandy Lubin Mayor Pro Tem Steven Adams City Manager Thomas A. Runels Council Member Timothy J. Carmel City Attorney Jim Dickens Council Member Kelly Wetmore Director. Administrative Services Joe Costello Council Member AGENDA SUMMARY CITY COUNCIUREDEVELOPMENT AGENCY TUESDAY, AUGUST 10, 2004 7:00 P.M. Arroyo Grande City Council Chambers 215 East Branch Street, Arroyo Grande 1, CALL TO ORDER: 7:00 P,M, 2, ROLL CALL: COUNCIURDA 3, FLAG SALUTE: ROTARY CLUB OF ARROYO GRANDE 4, INVOCATION: PASTOR ROBERT BANKER, OPEN DOOR CHURCH,OCEANO 5, SPECIAL PRESENTATIONS: 5.a. Presentation of Mavor's Commendations to Kvle Perez and Paul Driaaers 6, AGENDA REVIEW: 6a. Move that all resolutions and ordinances presented tonight be read in title only and all further readings be waived. -...-----..---- AGENDA SUMMARY - AUGUST 10, 2004 PAGE 2 7, COMMUNITY COMMENTS AND SUGGESTIONS: This public comment period is an invitation to members of the community to present issues, thoughts, or suggestions on matters not schedu1ed on this agenda. Comments should be limited to those matters that are within the jurisdiction of the City Council. The Brown Act restricts the Council from taking formal action on matters not published on the agenda. In response to your comments, the Mayor or presiding Council Member may: . Direct City staff to assist or coordinate with you. . A Council Member may state a desire to meet with you. . It may be the desire of the Council to place your issue or matter on a future Council agenda. Please adhere to the following procedures when addressing the Council: . Comments should be limited to 3 minutes or less. . Your comments should be directed to the Council as a whole and not directed to individual Council members. . Slanderous, profane or personal remarks against any Council Member or member of the audience shall not be permitted. 8. CONSENT AGENDA: The following routine items listed below are scheduled for consideration as a group. The recommendations for each item are noted. Any Council Member may request that any item be withdrawn from the Consent Agenda to permit discussion or change the recommended course of action. The City Council may approve the remainder of the Consent Agenda on one motion. 8.a. Cash Disbursement Ratification (O'REILLY) Recommended Action: Ratify the listing of cash disbursements for the period July 16, 2004 through July 31, 2004. 8.b. Statement of Investment DeDosits (O'REILLY) Recommended Action: Receive and file the report of current investment deposits as of July 31, 2004. 8.c. Consideration of ADDroval of Minutes (WETMORE) Recommended Action: Approve the minutes of the Special and Regular City Council Meetings of July 27, 2004 as submitted. 8.d. Consideration of Resolution AdoDtina Public Works Fees and Service Charaes (SPAGNOLO) Recommended Action: Adopt Resolution approving the 2004-05 Public Works Field Division Fees and Service Charges. 8.e. Consideration of Authorization to Solicit Bids for Public Works Vehicle (SPAGNOLO) Recommended Action: Authorize staff to solicit bids for the purchase of one ~-ton pick-up truck as provided for in the FY 2004-05 Budget. ~. _..._---~---,_._--_._-_.- "--_.------ ~ AGENDA SUMMARY - AUGUST 10, 2004 PAGE 3 8, CONSENT AGENDA (continued): 8.1. Consideration to Reiect All Bids for the James Way MicrosurfacinQ Proiect. PW 2004-06 (SPAGNOLO) Recommended Action: Reject all bids for the James Way Microsurfacing Project. PW 2004-06, due to funding constraints. 8.g. Consideration of an Award of Contract to Union AsDhalt ComDanv for the Vallev Gardens PavinQ Prolect. PW 2004-04 (SPAGNOLO) Recommended Action: 1) Award a contract for the construction of the Valley Gardens Paving Project. PW 2004-04, to Un.ion Asphalt Company, in the amount of $213,692.80; 2) Authorize the City Manager to approve change orders not to exceed the contingency of $21,369.00 for use only if needed for unanticipated costs during the construction phase of the project; 3) Direct staff to issue the Notice of Award and Notice to Proceed with other necessary contract documents; and 4) Transfer $18,200.00 from the Wilton Place Project. ' 8.h. Consideration to ADDrove Final Parcel MaD AG 03-0382: SubdividinQ One (1) Parcel into Two (2) Parcels at 330 Tallv Ho Road (SPAGNOLO) Recommended Action: Approve Final Parcel Map 03-0382, subdividing 0.43 acres into two (2) parcels, each approximately 9,421 square feet. 8.i. Consideration of ADDroval of Final Tract MaD 2505: S&S Homes: Berrv Gardens Sub Area 2 (SPAGNOLO) Recommended Action: Approve Final Tract Map 2505, subdividing 5.23 acres into forty-eight (48) parcels, containing forty-seven (47) residential parcels and one (1) parcel as a common space park. 8.j. Consideration of Authorization to Close City Streets and Use City ProDertv for the 67th Annual Arrovo Grande Vallev Harvest Festival. SeDtember 24-25.2004 (STRONG) Recommended Action: Adopt Resolution authorizing closure of City streets and use of City property for the annual Arroyo Grande Valley Harvest Festival. 8.k. Consideration of Formal City ODDosltlon to the GaminQ Revenue Act of 2004 (ProDosltlon 68) (TERBORCH) Recommended Action: Adopt Resolution opposing the "Gaming Revenue Act of 2004", known as Proposition 68. g, PUBLIC HEARINGS: None. 10, CONTINUED BUSINESS: None. . ----~.- -------.----......,.----...--- --,----- ______._______.____m_______._..___.,____ ~___,..___.<_.._"" ._'>~_~'..m'__......__ AGENDA SUMMARY - AUGUST 10, 2004 PAGE 4 11, NEW BUSINESS: . 11.a. Consideration of Aareement to Contract for Phase II of a Retail Trade Area Determination Study and Community Retail ID Proaram [COUNCIL/RDA] (ADAMS) Recommended Action: It is recommended that the City Council/Redevelopment Agency Board authorize the City ManagerlRedevelopment Agency Executive Director to' enter into an agreement with The Buxton Company to prepare Phase II of a retail trade area determination study and Community RetaillD Program. 11.b.' Consideration of Resolution Extendina Hours for Restricted Parkina from 3:00 P,M, to 7:00 P,M, on Orchard Avenue. W, Cherry Avenue. California Street. Arroyo Avenue and Pilarim Way (TERBORCH) Recommended Action: Adopt Resolution extending hours for restricted parking from 3:00 p,m, to 7:00 p,m, on Orchard Avenue, W, Cherry Avenue, California Street, Arroyo Avenue and Pilgrim Way, 12, CITY COUNCIL MEMBER ITEMS: The following item(s) are placed on the agenda by a Council Member who would like to receive feedback, direct staff to prepare information, and/or request a formal agenda report be prepared and the item placed on a future agenda. No formal action can be taken. None. 13, CITY MANAGER ITEMS: ,.. . '. . .':... .,~': -, ~;. J.tf\.., , ':." ! . \ ":~', t ,. f\-t.: ".' ~. _; _",. , The following item(s) are places:J.> .()~l tl)~.:ag~nd~))y'.. t~e City Manager in order to receive feedback and/or request direction from theCo'uncil. No formal action can be taken. '. '.,.... ... None. 14, COUNCIL COMMUNICATIONS: Correspondence/Comments as presented by the City Council. 15, STAFF COMMUNICATIONS: CorrespondencelComments as presented by the City Manager, 16, COMMUNITY COMMENTS AND SUGGESTIONS: This public comment period is an invitation to members of the community to present issues, thoughts, or suggestions. Comments should be limited to those matters that are within the jurisdiction of the City' Council. The Brown Act restricts the Council from taking formal action on matters not published on the agenda. AGENDA SUMMARY - AUGUST 10, 2004 PAGE 5 17, ADJOURNMENT ************************** All staff reports or other written documentation relating to each item of business referred to on the agenda are on file in the Administrative Services Department and are available for public inspection and reproduction at cost. If requested, the agenda shall be made available in appropriate alternative formats to persons with a disability, as required by the Americans with Disabilities Act. To make a request for disability-related modification or accommodation, contact the Administrative Services Department at 805- 473-5414 as soon as possible and at least 48 hours prior to the meeting date. ************************* Note: This agenda was prepared and posted pursuant to Government Code Section 54954.2. www.arroyogrande.org , ---. "--,,-- -~--~.__.. ...------'....-.-.- 5.a. CITV OF . .MaljoJl (j Presentea to: Xyfe Perez :For restorinn a 1937 :Farma{C :F-12 Tractor owned' 6y tfte South County :J-fistoricaC Society anti'Winninn tfie (iranti' Prize in the J. 11. 'Dewar Tractor 1testoration Contest heCtf at the 2004 !M.irJ;.State :fair. .7lU(fUSt 10, 2004 'T' onv M. J'errara, Mayor I ~JyA ,.,...,..." 1 ",.... - CITY OF . ~'" Presentee[ to: Pau{ 'Driggers :For restorinn a 1937 :Farma{{ :F-12 Tractor owned fly the South County :J{istorica{ Society antfWinninn tne cgrantf Prize in tne J. 2J. 1Jewar Tractor ~storation Contest neW at the 2004 MirJ:.State :Fair. .5ll'U{Just 10, 2004 Tony M. :Ferrara, Mayor 8.a. MEMORANDUM TO: CITY COUNCIL FROM: PATRICK O'REILLY, INTERIM DIRECTOR OF FINANCIAL SERVICES ~ BY: FRANCES R. HEAD, ACCOUNTING SUPERVISO~ SUBJECT: CASH DISBURSEMENT RA TIFICA TION DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council ratify the attached listing of cash disbursements for the period July 16-July 31,2004. FUNDING: There is a $926,635.81 fiscal impact. All payments are within the existing budget. DISCUSSION: The attached listing represents the cash disbursements required of normal and usual operations. It is requested that the City Council approve these payments. AL TERNA TIVES: The following alternatives are provided for the Council's consideration: . Approve staff's recommendation; . Do not approve staff's recommendation; . Provide direction to staff. Attachments: Attachment 1 - Cash Disbursement Listing Attachment 2 - July 14, 2004, Accounts Payable Check Register Attachment 3 - July 15, 2004, Accounts Payable Check Register Attachment 4 - July 22, 2004, Accounts Payable Check Register Attachment 5 - July 23, 2004, Payroll Checks and Benefit Register Attachment 6 - July 26, 2004, Accounts Payable Check Register Attachment 7 - July 29, 2004, Accounts Payable Check Register Attachment 8 - July 29, 2004, Accounts Payable Check Register Attachment 9 - July 30, 2004, Accounts Payable Check Register Attachment 10 - July 30, 2004, Accounts Payable Check Register ._---_.._-~- .. '.."-" . ATTACHMENT 1 CITY OF ARROYO GRANDE CASH DISBURSEMENTS 7()1t tk p~ D/ PJ'f 16 7~ ~ 31, 2004 q .~ ,~" , "'q ,,, ,~ , ,."... -",-, '" ... '.., ,..~"" August 10, 2004 Presented are the cash disbursements issued by the Department of Financial Services for the period July 16 to July 31, 2004. Shown are cash disbursements by week of occurrence and type of payment. WEEK TYPE OF PAYMENT ATTACHMENT AMOUNT July 16, 2004 Accounts Payable Cks 116582-116630 2 $ 11,871.95 Accounts Payable Cks 116631-116716 3 215,335.83 $ 227,207,78 July 23, 2004 Accounts Payable Cks 116717-116754 4 $ 6,136.41 Payroll Checks and Benefit Checks 5 352,018.69 $ 358,155,10 July 30, 2004 Accounts Payable Cks 116771-116832 6 $ 70,684.11 Accounts Payable Cks 116833-116897 7 136,448.09 Accounts Payable Cks 116898-116908 8 125,078.80 Accounts Payable Cks 116909-116910 9 4,122.10 Accounts Payable Ck 116911 10 4,939.83 $ 341,272,93 Three Weeks Total' $ 926,635,81 U:\MSWORD\ an COUNaL FORMS\ CASH DISBURSEMENT SOlED wEXCEL WKS.doc ---- -' "_._..."--~- CITY OF ARROYO GRANDE INDEX FOR BUDGET DEPARTMENTS EDEN COMPUTER SYSTEM GENERAL FUND (OlO) SPECIAL REVENUE FUNDS City Government (Fund 010) Park Development Fee Fund (Fund 213) 4001 - City Council 4550 - Park Development Fee 4002 - Administrative Services Traffic Signal Fund (Fund 222) 4003 - City Attorney 4501 - Traffic Fund 4101 - City Manager Transportation Fund (Fund 225) 4102 - Printing/Duplicating 4553 - Public Transit System 4120 - Financial Services Construction Tax Fund (Fund 230) 4121 - Taxes/ Insurance/ Bonds 4556 - Construction Tax 4130 - Community Development Police Grant Funds 4131 - Community Building (CDBG) 4201 - Law Enforcement Equip. (Fd 272) 4140 - Management Information System 4202 - State AB3229 Cops Grant (Fd 271) 4145 - Non Departmental 4203 - Federal Universal Hiring (Fd 274) Public Safety (Fund 010) 4208 - Federal Local Law Enforcmt (FD 279) 4201 - Police Redevelopment Agency ( Fund 284) 4211 - Fire 4103 - Redevelopment Administration 4212 - Building & Safety ENTERPRISE FUNDS Public Works (Fund 010) Sewer Fund (Fund 612) 4301 - Public Works-Admin & Engineering 4610 - Sewer Maintenance 4303 - Street/Bridge Maintenance Water Fund (Fund 640) 4304 - Street Lighting 4710 - Water Administration 4305 - Automotive Shop 4711 - Water Production Parks & Recrea.tion (Fund 010) 4712 - Water Distribution 4420 - Parks Lopez Administration (Fund 641) 4421 - Recreation 4750 - Lopez Administration 4422 - General Recreation CAPITAL IMPROVEMENT PROGRAMS (Fund 350) 4423 - Pre-School Program 5501-5599 - Park Projects 4424 - Recreation-Special Programs 5601-5699 - Streets Projects 4425 - Children in Motion 5701-5799 - Drainage Projects 4426 - Five Cities Youth Basketball 5801-5899 - Water/Sewer/Street Projects 4430 - Soto Sport Complex 5901-5999 - Water Projects 4213 - Government Buildings 4460 - Parkway Maintenance U:\MSWORD\OTY COUNOL FORMS\ CASH DISBURSEMENT SCHED wEXCEL WKS.doc ..... - to co ...... .... ~It) 00 00 L() It) 00 ...... 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MEMORANDUM TO: CITY COUNCIL FROM: PATRICK O'REILLY, INTERIM DIRECTOR OF FINANCIAL SERVICES BY: FRANCES R. HEAD, ACCOUNTING SUPERVISOR~~ SUBJECT: STATEMENT OF INVESTMENT DEPOSITS DATE: AUGUST 10, 2004 Attached please find a report listing the current investment deposits of the City of Arroyo Grande, as of July 31,2004, as required by Government Code Section 53646 (b). -..----....-----..-. CITY OF ARROYO GRANDE MONTHLY INVESTMENT REPORT /16 05 P4 31, 2()()4 ~,.. .~< 'W. ~~ w,~ '.,,^^,' " .._~~, ., -~ .~ " ' August 10, 2004 This report presents the City's investments as of July 31, 2004. It includes all investments managed by the City, the investment institution, type of investment, maturity date, and rate of interest. As of July 31, 2004, the investment portfolio was in compliance with all State laws and the City's investment policy. Current Investments: The City is currently investing all short-term excess cash in the Local Agency Investment Fund (LAIF) administered by the State Treasurer. This is a very high quality investment in terms of safety, liquidity, and yield. The City may readily transfer the LAIF funds to the City's checking account when funds are needed. At this time, the City does not hold any other investments. The following is a comparison of investments based on book values as of July 31, 2004 compared with the prior month and the prior year. I. LAIF INVESTMENT CURRENT PRIOR MONTH PRIOR YEAR Date: July, 2004 June, 2004 July, 2003 Amount: $12,500,000 12,900,000 12,400,000 Interest Rate: 1.60% 1.44% 1.65% --.---.- .---------...----..------- B.c. MINUTES SPECIAL MEETING OF THE CITY COUNCIL TUESDAY, JULY 27,2004 COUNCIL CHAMBERS, 215 EAST BRANCH STREET ARROYO GRANDE, CALIFORNIA 1, SPECIAL CITY COUNCIL MEETING: Mayor Ferrara called the meeting to order at 6:16 p.m. Council Members Lubin, Runels, and Costello, City Manager Adams, City Attorney Carmel, and Parks, Recreation and Facilities Director Hernandez were present. Council Member Dickens was absent. 2, PUBLIC COMMENT: None. 3, CITY COUNCIL CLOSED SESSION: a, CONFERENCE WITH LABOR NEGOTIATOR pursuant to Government Code Section 54956: Agency Negotiator: Daniel Hernandez and Karen Sisko Unrepresented Employees: Arroyo Grande Police Officers' Association (AGPOA) b, CONFERENCE WITH LEGAL COUNSEL - ANTICIPATED LITIGATION: Significant exposure to litigation pursuant to Government Code Section 54956.9{b): potential ca$e. 4, RECONVENE TO OPEN SESSION: Mayor Ferrara announced that there was no reportable action from the closed session. 5, ADJOURNMENT TO REGULAR CITY COUNCIL MEETING: The meeting was adjourned at 7:00 p.m. Tony M, Ferrara, Mayor ATTEST: Kelly Wetmore, Director of Administrative Servlcesl Deputy City Clerk ----..-- -.----- ~<._'..- MINUTES REGULAR MEETING OF THE CITY COUNCIL TUESDAY, JULY 27,2004 . COUNCIL CHAMBERS, 215 EAST BRANCH STREET ARROYO GRANDE, CALIFORNIA 1, CALL TO ORDER Mayor Ferrara called the Regular City Council meeting to order at 7:05 p.m. 2, ROLL CALL City Council: Council Members Runels, Costello, Mayor Pro Tem Lubin, and Mayor Ferrara were present. Council Member Dickens was absent. CitY, Staff Present: City Manager Adams, City Attorney Carmel, Director of Administrative Services Wetmore, Director of Parks, Recreation and Facilities Hernandez, Acting Community Development Director Heffernon, Associate Planner McClish, and Assistant Planner Ryan Foster. 3, FLAG SALUTE Homer Clees, representing Knights of Columbus, led the Flag Salute. 4,INVOCATION Pastor Robert Banker, Open Door Church, Oceano, delivered the invocation. 5, SPECIAL PRESENTATIONS None. 6, AGENDA REVIEW 6,a, Resolutions and Ordinances Read In Title Only Council Member Costello moved, Council Member Runels seconded, and the motion passed unanimously that all resolutions and ordinances presented at the meeting shall be read in title only and all further reading be waived. 7, CITIZENS' INPUT. COMMENTS. AND SUGGESTIONS Connie Dunbar, Arroyo Grande, spoke about Measure Q, a measure on the November 2, 2004 ballot prohibiting the growing of genetically engineered organisms in San Luis Obispo County. She handed out materials regarding the measure to be distributed to the Council and urged the Council to consider formally supporting Measure Q. 8, CONSENT AGENDA Council Member Runels moved, and Council Member Costello seconded the motion to approve Consent Agenda Items 8.a. through 8.1., with the recommended courses of action. The motion carried on the following roll-call vote: AYES: Runels, Costello, Lubin, Ferrara NOES: None ABSENT: Dickens 8,a, Cash Disbursement Ratification. Action: Ratified the listing of cash disbursements for the period July 1, 2004 - July 15, 2004. '"",.-,.~_.~"..-. .",.""",.-..- CITY COUNCIL MINUTES JULY 27,2004 PAGE 2 . 8,b, Consideration of Cash Flow Analysis/Approval of Interfund Advance from the Water Facility Fund, Action: Received and filed the June 2004 cash report and approve the interfund advance from the Water Facility Fund to cover cash deficits in other funds as of June 30, 2004. 8,c, Consideration. of Approval of Minutes, . Action: Approved the minutes of the Special City Council Meeting of June 22, 2004, and the Special City Council and Regular City Council/Redevelopment Agency Meetings of July 12, 2004, as submitted. 8,d, Consideration of Approval of Final Tract Map 2471; Alan Little Custom Homes; Berry Gardens Sub Area 3. Action: 1) Approved Final Tract Map 2471, subdividing 1.68 acres into nine (9) residential lots; and 2) The approval of the map is subject to its inclusion in any drainage maintenance district which may be formed. 8,e, Consideration to Approve a Request to Assign Street Sweeping Services to SP Maintenance Services, Inc, Action: Adopted Resolution No. 3767 approving a request to assign the month-to-month agreement with Daystar Industries for street sweeping to SP Maintenance Services, Inc. 8,f, Consideration of Stonecrest Drainage and Access Driveway Grading Modification, Action: Approved the Planning Commission's recommendation for drainage and access driveway grading improvement plan amendments to Tract No. 2326, Stonecrest; proposed by Howard Mankins and S&S Homes. 9, PUBLIC HEARINGS 9,a, Consideration of Conditional Use Permit 04-002; 959 Valley Road; St. John's Lutheran Church, Assistant Planner Foster presented the staff report and recommended the Council adopt a Resolution, as amended, approving Conditional Use Permit 04-002, adopting a Mitigated Negative Declaration, and instructing the Director of Administrative Services to File a Notice of Determination. Assistant Planner Foster advised the Council that the applicant has requested a waiver of Condition #54 regarding underground utilities; and has requested to defer connections to City water and sewer utilities for a period of two (2) years in order to secure all .of the necessary permits/f3asements from the various agencies involved. He recommended that Condition #81 be deleted because it was duplicative of Condition #87 (relating to a required letter of credit for certain required project improvements). Assistant Planner Foster then responded to questions from Council regarding the request for deferred sewer and water connections; issues related to the abandonment of the well and a suggestion that unused water be transferred to the City. Mayor Ferrara opened the public hearing. Frank Drake, member of St. John's Lutheran Church, stated that he was available to answer questions about the project. He referred to correspondence included in the staff report from WRD Engineering regarding an estimate to provide improvement plans for City water and sewer line extensions to the site. He assured the Council that they would be actively pursuing the permits from the required agencies in order to expedite the connection process. Upon hearing no further comments, Mayor Ferrara closed the public hearing. ..-..-.------.------------ ~."""-'- CITY COUNCIL MINUTES JULY 27,2004 PAGE 3 . Council Member Costello expressed concern about the delays in the sewer and water connections; however, he stated he understood that adequate measures were in place for the connections and supported the project as proposed. Council Member Runels stated. that he supported the deletion of Condition #54 regarding the undergrounding of utilities. He referred to the existing on-site well and stated he would like to see measures in place that would transfer any available water to the City. He also suggested the applicant pursue potential use of an existing sleeve on a bridge crossing the creek. He supported the project as proposed. Mayor Pro Tem Lubin agreed that any available well water should be transferred to the City, and he agreed with the deletion of Condition #54 regarding underground utilities. Mayor Ferrara also agreed that it was important to address the transfer of water rights. Coun~iI Member Costello moved to adopt a Resolution as follows: "A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE APPROVING CONDITIONAL USE PERMIT 04-002, LOCATJ:D AT 959 VALLEY ROAD, APPLIED FOR BY ST, JOHN'S LUTHERAN CHURCH", as amended to delete Condition #54, delete Condition #81, and to add language to Condition #49 regarding the transfer of water rights. City Attorney. Carmel read the additional language to Condition #49 as follows: "The City shall also be entitled to use and/or obtain credit for the difference between historical agricultural water use on the property and domestirJirrigation water use on the property." Mayor Pro Tem Lubin seconded the motion, and on the following roll-call vote: AYES: Costello, Lubin, Runels, Ferrara NOES: None ABSENT: Dickens There being 4 AYES, 0 NOES, and 1 ABSENt, the motion is hereby declared to be passed. 9,b, Consideration of General Plan Amendment 04-002; Change in Land Use Designation from Conservation/Open Space and Single Family Residential Low Density Planned Development to ConservatlonlOpen Space and Single Family Very Low Density Planned Development for an Approximate 53-Acre Property Located on the South Side of Noyes Road at the Northwest Edge of the City Limits In the Rancho Grande Planned Development (1,2), City of Arroyo Grande (Castlerock Development), Mayor Ferrara stated that it has been the practice of the Council in the past that the entire Council be present to consider. General Plan Amendments. He stated that although a continuance was being recommended on this item, the public hearing would be opened and comments accepted into the record. Mayor Pro Tem Lubin announced a potential conflict of interest due to the fact that this item is tied closely to another project in which he has a direct conflict of interest due to ownership of real property near the project. He stepped down from the dais. .~--_.._-----~---,,- -~"'..~_..'". .'",..........''''-....- CITY COUNCIL MINUTES JULY 27,2004 PAGE 4 . Associate Planner McClish presented the staff report and stated that the Planning Commission recommended that the Council adopt a Resolution to amend the Land Use Element (Land Use Map) of the General Plan to change the land use designation for the subject properties to Conservation/Open Space and Single Family Very Low Density Planned Development. She also clarified that the Council could continue the item to another date. Mayor Ferrara opened the public hearing. Hollv Covinaton, Arroyo Grande,stated she lived across the street from the proposed development and she had not seen a plot plan of what is being proposed. She expressed concems about oak tree preservation and sewer, traffic, and water impacts as a result of the development. She requested more information about what is being proposed. Dean Burdo, rural Arroyo Grande, stated he lived just outside of the City limits adjacent to the subject properties, and he expressed concems regarding traffic impacts; quality of life as it relates to land use and retaining the larger parcel sizes; and concem for protecting the animals and wildlife habitat on the properties. Dennis Law, Andre, Morris, and Buttery, spoke on behalf of Castlerock Development, and inquired whether the item would be continued. He also wanted to verify if there would be an opportunity for public comment at the continued hearing. Upon hearing no further public comments, Mayor Ferrara closed the public hearing. Council Member Costello moved to continue Item 9.b. to August 24, 2004, Council Member Runels seconded the motion, and the motion carried on the following roll-call vote: AYES: Costello, Runels, Ferrara NOES: None ABSENT: Lubin, Dickens There being 3 AYES, 0 NOES, and 2 ABSENT, the motion is hereby declared to be passed. Mayor Pro Tern Lubin retumed to the dais. 10, CONTINUED BUSINESS None. 11, NEW BUSINESS 11,a, Consideration of Request for Appropriation for Arroyo Grande High School Pool Expansion, Director of Parks, Recreation and Facilities Hernandez presented the staff report and recommended the Council accept the recommendation from the Parks and Recreation Commission allocating $100,000 from savings from the Rancho Grande Park Project to expand the pool component of the Arroyo Grande High School remodel project contingent upon $150,000 provided from other agencies and community groups for this component. Director Hernandez responded to questions from Council regarding the community use component and funding strategies. - CITY COUNCIL MINUTES JUL Y 27, 2004 PAGE 5 . Mayor Ferrara invited the representative from Lucia Mar Unified School District (LMUSD) to address some of the questions by members of the City Council concerning the proposed pool expansion project. Diana Larsen, Assistant Superintendent, Lucia Mar Unified School District (LMUSD), responded to concems expressed by the Council regarding community use and stated she could not find any past written agreements conceming the issue. She stated that the School District would like to work with the City on creating a Joint Use Agreement that would be recorded for posterity. Claudia Waters, Arroyo Grande PE teacher and swim coach, responded to questions from Council regarding the size of the existing L-shaped pool and the advantages of conducting multiple group activities with an expanded rectangular-shaped pool. Diana Larsen, Assistant Superintendent, LMUSD, stated that for liability reasons, a lifeguard would be on duty during hours designated for community use; however, hours for community use had not yet been determined. Additionally, she indicated that the District would be responsible for the cost of maintenance and operations. Mayor Ferrara opened the item for public comment. Andv Starkie, Arroyo Grande, spoke in favor of the expanded pool proposal so that more than one group could use the pool at a time. He urged the Council to approve the proposed allocation of funds for the expansion of the pool. Michael Scarcelli, South County Aquatics, spoke in favor of the expanded pool proposal and stated it would be a huge benefit to their organization to have a bigger pool and an opportunity to create more programs. Upon hearing no further public comments, Mayor Ferrara closed the public comment period. Council Member Runels stated he was not ready to approve the allocation of funds until he saw an approved written agreement concerning community use of the pool. Council Member Costello agreed that it was important to ensure. that the community at large has access for use of the pool. He stated he could support the proposal contingent upon a commitment of funding from other local agencies and t)aving a joint use agreement in place. Mayor Pro Tem Lubin suggested approving an amount up to and not to exceed $100,000, subject to contributions by other municipalities and an approved joint use agreement. He encouraged the community at large to raise funds for the expansion and suggested continuing the item to obtain more information. Mayor Ferrara stated that he was comfortable approving the allocation of funds based on the contingencies and suggested that the Council direct staff to assist in community fundraising efforts. Following further discussion, Council Member Costello moved to accept the recommendation from the Parks and Recreation Commission to allocate up to $100,000 from savings from the Rancho Grande Park project to expand the pool component of the Arroyo Grande High School remodel project contingent upon final acceptance by the City Council of a Shared Use Agreement, with the flexibility of adjusting the allocation based on funding received from other -'_.'.~,_._-'------- CITY COUNCIL MINUTES JULY 27,2004 PAGE 6 . agencies and the community at large, and to direct staff to assist in community-wide fundraising efforts. Mayor Pro Tem Lubin seconded the motion, and on the following roll-call vote: AYES: Costello, Lubin, Ferrara NOES: Runels ABSENT: Dickens There being 3 AYES, 1 NO, and 1 ABSENT, the motion is hereby declared to be passed. 11,b, Consideration of Appointment of Voting Delegate and Alternate for the League of California Cities Annual Conference, City Manager Adams presented the staff report and recommended the Council appoint one Council Member as the voting delegate and one Council Member as the altemate delegate for the League of California Cities Annual Conference. Mayor Ferrara indicated he would be attending the Annual Conference and would serve as the Voting Delegate. He also suggested that Council Member Costello, who was also planning on attending, serve as the Alternate Voting Delegate. Mayor Pro Tem Lubin moved to appoint Mayor Ferrara as the Voting Delegate and Council Member Costello as the Alternate. Council Member Runels seconded the motion, and the motion carried unanimously by voice vote (Council Member Dickens was absent). 11,c, Consideration of Pre-Application Case No, 04-011; Review of a Mixed Use Planned Unit Development Composed of Residential Units Added to Existing OffIces and Fitness Club Uses; Southeast Corner of Oak Park Boulevard and James Way; Russ Sheppel, Acting Community Development Director Heffernon presented the staff report and recommended the Council review the conceptual mixed-use development and provide suggestions and comments to the applicant. She stated the applicant is specifically seeking comments on the proposed methodology proposed for determining the top of the creek bank. She explained that due to the physical constraints of the site the setback would ultimately dictate the design of the site. Mr. Kim Hatch, architect representing the applicant, answered questions from Council with regard to the height of the bank, the effectiveness of the existing parking agreement, additional water usage for residential, historical flooding statistics, environmental constraints on the site, and the distance of the creek from the project. It was suggested that staff research past data on flooding at Oak Park Leisure Gardens. Mayor Ferrara opened the item for public comment. Kim Hatch, architect representing the applicant, distributed site plans to the Council, gave an overview of the history of the Master Plan development, and stated that the applicant was seeking comments from the Council with regard to the setback/top of bank interpretation as it will affect the design of the project. CITY COUNCIL MINUTES JULY 27, 2004 PAGE 7 . parking considerations would be better mediated, and from an environmental standpoint the project would create a greenbelt area within the area of the setback. He also addressed the top of bank/setback issue and requested the Council provide direction with regard to this matter. Jean Beck, resident of Oak Park Leisure Gardens, expressed concerns about parking issues. Russ SheDDel, applicant, spoke about the history of parking problems that were created with the opening of the health club. He stated that the proposal includes an accessory parking lot, which will help address parking problems. He clarified that the Sheppel 1 building is not vacant and is currently leased and occupied by a doctor practicing in another Sheppel building on the site. Upon hearing no further public comments, Mayor Ferrara closed the public comment period. Council Member Costello favored the mixed-use project concept with residential. He expressed concern relating to an agreement on the creek setback, traffic, parking and access' issues. He stated that access in and out of the property needed to be looked at carefully, expressing concern with traffic exiting the parking lot onto James Way. He stated that there were some nice elements to the project and the applicant was moving in the right direction. Council Member Runels stated that the project is headed in the right direction with the residential component. He stated that the proposed top of creek bank is acceptable, especially in light of the historical grading on the site. He expressed concern about additional water usage and future water availability. He also commented that traffic would increase. He supported the project concept. Mayor Pro Tem Lubin stated that he was encouraged by the proposed project and acknowledged that the project would fix some significant existing issues. He agreed with comments made conceming the current configuration of the creek, and the potential to improve and restore the creek bank. He felt that 22 residential units would not be too different than a 25,000 square foot building as it relates to water usage. He expressed concerns about parking and traffic as it relates to visibility and usage and felt that residential and mixed uses would reduce the number of required parking. He stated he would be interested in the design phase and how the project will blend with the existing development; and stated that measures should be taken to prevent downstream flooding. He suggested incorporating the use of greenspace and pedestrian access through the project to Oak Park Blvd. He also stated that access in and out of the project would need to be carefully considered. He commented that he was not overly concemed with the 25-foot setback issue because of the refurbishment of the creek. Mayor Ferrara supported the concept of mixed-use and commented that it would be wonderful if the employees who work in the complex could also live there. He stated that the creek is an important element and it could have a positive impact on the ecosystem. He expressed concerns about the timeline for restoring and enhancing the creek, and being careful with grading and replanting. He stated site circulation is a concern and ingress and egress is linked to traffic considerations on James Way. He said the focus should be on educating the tenants/clients regarding circulation. As far a~ water usage, Mayor Ferrara stated that there was a need to be cognizant of cumulative effects. He stated he preferred this concept to the previously approved all commercial project, and stated that this project moves the City closer to its housing goals. Mayor Pro Tem Lubin suggested that staff work with the Casa Grande hotel to determine if there are any opportunities to create joint access through the project. ---_._-~-~-..~ CITY COUNCIL MINUTES JULY 27,2004 PAGE 8 . Mayor Pro Tem Lubin suggested that staff work with the Casa Grande hotel to determine if there are any opportunities to create joint access through the project. Upon CQnclusion of Council comments, Mayor Ferrara ensured that the applicant had received sufficient feedback and direction with regard to the proposed project. There was no action taken on this item. 12, CITY COUNCIL REPORTS a, MAYOR TONY M, FERRARA: (1) San Luis Obispo Council of Governments/San Luis Obispo Regional Transit - Authority (SLOCOG/SLORT A), No report. (2) Integrated Waste Management Authority (IWMA), No report. (3) Other, None. b, MAYOR PRO TEM SANDY LUBIN: (1) South County Area Transit (SCAT). No report. (2) Economic Vitality Corporation (EVC). 1) Information from Farm Supply was received and it was announced that Farm Supply would be opening its new location in Arroyo Grande in a few weeks; 2) The new publisher from The Tribune newspaper was introduced as a new Board Member; 3) Significant discussion was held conceming the Dalidio Marketplace project. (3) CJPIA. Directed staff to distribute copies of the June Executive Committee meeting minutes as well as information from the July Annual Meeting to the Council. (4) Other, None. c, COUNCIL MEMBER THOMAS A. RUNELS: (1) Zone 3 Water Advisory Board. Met last week; the treatment plant is running well; a spike in algae affecting water quality has been resolved; the plant upgrade project is moving along; a presentation was received on an oil reclamation project; Lopez Lake is 48% full, and the District has declared that there is no surplus water to be used this year; and the Recreation Area revenue and attendance figures were up in May and June. (2) County Water Resources Advisory Committee (WRAC). No report. (3) Other. Attended Zone 1A meeting held in Oceano. d, COUNCIL MEMBER JIM DICKENS: (ABSENT) (1) South County Youth Coalition. No report. (2) South San Luis Obispo County Sanitation District (SSLOCSD). No report. (3) Other. None. e, COUNCIL MEMBER JOE COSTELLO: (1) Air Pollution Control District (APCD). Meets tomorrow. No report. (2) Other. None. 13, CITY COUNCIL MEMBER ITEMS: None. -,.,-- ,~..._,,---"~.,,> CITY COUNCIL MINUTES JULY 27, 2004 PAGE 9 . 14, CITY MANAGER ITEMS: None. 15, COUNCIL COMMUNICATIONS: , Mayor Ferrara reported that he attended the recent League of California Cities Channel Counties Division meeting in Camarillo where 23 of the 25 cities in the division were represented. He stated that John Russo was the guest speaker and the Election of Officers resulted in his election to First Vice President. 16, STAFF COMMUNICATIONS: City Manager Adams gave a report on the status of the S'tate budget. 17, COMMUNITY COMMENTS AND SUGGESTIONS: John Keen, referred to the signal box located at Courtland and Grand and stated that he supported the relocation of the box. However, he stated that he did not support using Traffic Signalization funds to move the box because those funds were not meant for beautification efforts. He said there were still many signals that needed to be modernized within the City. 18, ADJOURNMENT Mayor Ferrara adjoumed the meeting at 9:40 p.m. Tony M, Ferrara, Mayor ATTEST: Kelly Wetmore, Director of Administrative Servicesl Deputy City Clerk (Approved at CC Mtg ) - -..--.--.-..- '~"-"-'-"''''''-"-'- B.d. MEMORANDUM TO: CITY COUNCIL FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKSICITY ENGINEERt1Y~ SUBJECT: CONSIDERATION OF RESOLUTION ADOPTING PUBLIC WORKS FEES AND SERVICE CHARGES DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council adopt the attached Resolution approving the FY 2004- 05 Public Works Field Division Fees and Service Charges. FUNDING: Services and equipment provided to other public agencies are charged based on the attached fee schedule. During the last year, these fees and service charges generated approximately $20,000 in revenue. Although the total decreased from the previous year, it is still higher than the historic average. DISCUSSION: The Public Works Department has updated the Schedule of Fees and Service Charges to assist other agencies with services and equipment and for cost recovery to damaged or vandalized City property that may occur during the fiscal year. Public Works only provides assistance to public agencies on a non-priority basis. City work is scheduled ahead of the work performed for other agencies, unless the request is a result of an emergency. These fees and charges include the City's indirect cost as set forth in the City's adopted Cost Allocation Plan. This year, the indirect cost rate was reduced, but medical, dental, vision and salaries for Maintenance Personnel have increased. These changes caused labor to increase to $34.50 per hour and the over-time rate to increase to $43.75 per hour. Equipment rates will stay the same since there was no change in fuel or maintenance costs. Material costs for sand and concrete increased. Examples of this service include rental of the City's paver, roller or other equipment and manpower by the County or other agencies. When City property is damaged by traffic accidents or vandalism, charges to replace/repair the property are also charged back to the responsible party based on these fees. --~---_..__._- CITY COUNCIL CONSIDERATION OF RESOLUTION ADOPTING PUBLIC WORKS FEES AND SERVICE CHARGES AUGUST 10, 2004 PAGE 2 ALTERNATIVES: The following alternatives are provided for the Council's consideration: . Approve staffs recommendation; . Do not approve staffs recommendation; . Modify as appropriate and approve staffs recommendation; or . Provide direction to staff. Attachment: Schedule of Fee and Service Charges RESOLUTION NO, A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF . ARROYO GRANDE ESTABLISHING SPECIFIED FEES FOR PUBLIC WORKS FIELD SERVICES WHEREAS, the City Council has established fees for services furnished by, or on behalf of, the City of Arroyo Grande; and WHEREAS, due to the effects of inflation and other factors, some of said fees are no longer adequate to equitably compensate the City for the costs of providing certain field services; and. WHEREAS, the City wishes to recover the full cost of field services furnished by the City; and WHEREAS, the City Council has duly considered, on August 10,2004 at a regularly scheduled public meeting, the question of whether to adjust said fees to reflect the estimated amount that is required to compensate the City for providing such services; and WHEREAS, at said meeting the City Council has duly considered all oral and written presentations that were made regarding the proposed fees; NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Arroyo Grande that the schedule of fees entitled "CITY OF ARROYO GRANDE PUBLIC WORKS DEPARTMENT FIELD DIVISION, FEES AND SERVICE CHARGES" attached hereto as Exhibit "A" and incorporated herein is hereby approved and adopted. On motion of Council Member , seconded by Council Member , and by the following roll call vote, to wit: AYES: NOES: ABSENT: the foregoing Resolution was passed and adopted this day of August 2004. -- ---..---------- RESOLUTION NO. Page 2 TONY M, FERRARA, MAYOR ATTEST: KELLY WETMORE, DIRECTOR OF ADMINISTRATIVE SERVICESI DEPUTY CITY CLERK APPROVED AS TO CONTENT: STEVEN ADAMS, CITY MANAGER APPROVED AS TO FORM: TIMOTHY J, CARMEL, CITY ATTORNEY -----, -~._------- ,- -.-----,..-- . ---..--..- PUBLIC WORKS DEPARTMENT Field Division Fee and Service Charges July 2004 LABOR COSTS: . Computed = (monthly wage x 12 months + 26 periods + 80 hours = hourly wage) Hourly wage x 33% (fringe benefits) + $4.72 (medical, dental, vision) = direct labor cost per hour + 17.28% indirect cost rate = billing rate DURING WORK HOURS Average Cost = $34.50 per hour DURING AFTER HOURS: (1.5 x hourly wage rate) less benefits Average Cost = $43.75 l MINIMUM CALL-OUT RATE: (2 hours at 1.5 hourly wage rate) EQUIPMENT COST Pickup Trucks - $8.00 per hour Service Trucks - $35.00 Backhoe - $35.00 perhour per hour PW-4 PW-34 PW-45 PW-16 PW-40 PW-32 PW-41 PW-24 PW-42 PW-33 PW-52 PW-29 PW-44 PW-36 PW-9 PW-1 CAT Generator - Loader - $55.00 per hour 6" Pump - $16.00 per hour $75.00 per hour PW-282 PW-38 PW-140 Dump/Flat Bed Truck Crack Sealer - $40.00 per hour Sewer Vacuum/Jet Truck 5-7 yards $40.00 per hour $95.00 per hour PW.;.19 PW-27 PW-50 PW-249 PW-51 Paver - $60.00 per hour. Grader - $55.00 per hour Chipper - $40.00 per hour PW-46 PW-14 PW-111 Paint Striper - $60.00 per hour Concrete Saw - $11.00 per hour Air Compressor $14.00 per hour PW-47 PW-103 - PW-243 Grinder - $24.00 per hour 5-Ton Roller - $21.00 per hour PW-154 PW-12 MATERIAL COST: (cost plus tax) Concrete - $80.75 yard Class II Base - $12.00 ton Sand - $9.00 ton AlC - $35.75 ton ~..._---_._---_.__.- --_.~--_._._- ---_.-- 8.e. MEMORANDUM TO: CITY COUNCIL t1~ FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKSICITY ENGINEER '1'1 SUBJECT: CONSIDERATION OF AUTHORIZATION TO SOLICIT BIDS FOR PUBLIC WORKS VEHICLE DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council authorize staff to solicit bids for the purchase of one 3/4-ton pick-up truck as provided for in the FY 2004/05 budget. FUNDING: The approved FY 2004/05 budget for the Water Fund includes funds for this vehicle under Operating Equipment in account 640-4712-6301. The total estimated cost for the vehicle is $25,000. DISCUSSION: This truck will replace a 1996 Ford 3/4-ton pick-up truck. The City's adopted Vehicle Replacement Policy C-006 calls for replacement of a light truck in five (5) years or 80,000 miles. The existing truck meets the criteria established in the City's Administrative Policies and Procedures Manual. ALTERNATIVES: The following alternatives are provided for the Council's consideration: - Approve staffs recommendation and authorize the solicitation of bids; - Do not approve staffs recommendation; - Modify staffs recommendation as appropriate and approve; or - Provide direction to staff. Attachments: 1. Administrative Policies and Procedures - Policy #C-006 2. Bid Notice and Specifications 3. Vehicle Bid List -- ---- ---.-.---- -' A TT ACHMENT 1 CITY OF ARROYO GRANDE ADMINISTRATIVE POLICY AND PROCEDURES ! POLICY #: C-006 SUBJECT: EV ALUA TION CRITERIA FOR REPLACEMENT OF STANDARD ISSUED: 04/01/99 EQUIPMENT EFFECTIVE: 04/01/99 CANCELLATION DATE: N/A I SUPERSEDES: 09/01/97 POLICY: .. Equipment'is currently capitalized if the value of the item at the time of purchase exceeds $500. Replacement of capital equipment must be authorized by the City Council. Criteria for evaluating when replacement should occur is listed below. The recommendation for replacement should be a composite evaluation utilizing the criteria listed coupled with the actual condition of the equipment. PROCEDURE: CRITERIA FOR A REPLACEMENT OF EQUIPMENT - A. General criteria: The following criteria will be used when requesting replacement of capital equipment or other designated equipment. 1. Condition of the equipment 2. Age of equipment 3. Maintenance history of the equipment B. Specific criteria: 1. Age - Standarpized estimated useful life. which may vary depending on Quality and usage. a. Personal Computers - five years b. Calculators - five years c. Typewriters - eight years d. Chairs - five years ( e. Desks - fifteen years f. Fax Machines - five years g. Copiers - five years Revised: Apri/1, 1999 -_. POLICY #: C-006 PAGE 2 h. Tables - fifteen years i. Files Cabinets - fifteen years j. Autos-Light Trucks - five years and/or 80,000 miles k. Police Emergency (Patrol) Vehicles - three years and/or 100,000 miles I 2. Maintenance History a. Recommendation by maintenance personnel that equipment is not economically repairable or able to be updated (as in .. computers ). 3. Condition a. Hazardous or dangerous for the employee to use b. Broken parts that are not adequately repairable c. Chipped, marked, or damaged veneers, laminates, or exterior that is not repairable d. No longer able to function in accord with its intended use due to damage, age, or altered requirements ~Ins- L. ffr1L~ ROBERT L. HUNT CITY MANAGER A TT ACHMENT 2 ~"? 0/ P.O. Box 550 208 Eat Branch Street ~ ~~ Arroyo Grande, CA 93421 Phone: (80S) 473-5440 Engineering FAX: (80S) 473-5443 PUBLIC WORKS 1375 Ash Street - Phone: (80S) 473-5460 Corp. Yard FAX: (80S) 473-5462 CITY OF ARROYO GRANDE E-Mail: agcity@arroyogrande,orl PUBLIC WORKS DEPARTMENT BID NOTICE AUGUST 11. 2004 The City of Arroyo Grande Public Works Department is requesting bid proposals for one (1) new 3/4-ton pick-up truck with the following criteria: 3/4-Ton Pick-UD Truck: 1. V-8 engine (5.3 liter minimum) gasoline; 2, 8,800 GVWR (minimum); 3. 2-Wheel Drive; 4. Automatic transmission; 5. Air Conditioning; 6. AM/FM Radio; 7. Full size spare tire; 8. Towing Package; 9. Vinyl Seats; 10. Vinyl Floors Mats; 11. Standard Cab with 8' box; 12. White Paint Additional Bid: Please provide, separate from the vehicle bid, available extended warranty packages and the total cost of each package. All proposals shall include applicable taxes and delivery charges. All proposals shall be sealed and on company letterhead with the envelope marked "Public Works Vehicle". Please submit your sealed bid to: Kelly Wetmore Director of Administrative Services/Deputy City Clerk City of Arroyo Grande P. O. Box 550 Arroyo Grande, California 93421 Bid proposals must be received by 2:00 pm, August 24, 2004. Bids will be opened at that time at the City of Arroyo Grande City Council Chambers, located at 215 East Branch Street, Arroyo Grande, CA. The City of Arroyo Grande reserves the right to accept or reject any or all bids upon recommendation of the Public Works Director. .._._-~. -----_.._-_._-...~--- ..-,.. ATTACHMENT 3 VEHICLE BID LIST FOR PUBLIC WORKS VEHICLES 1. Christianson Chevrolet 303 Traffic Way P. O. Box 488 Arroyo Grande, CA 93421 2. Mullahey Ford 330 Traffic Way P. O. Box 578 Arroyo Grande, CA 93421 3. Paso Robles GMC Truck 2345 Golden Hill Road P. O. Box 1108 Paso Robles, CA 93447 4. Perry Ford 12200 Los Osos Valley Road P. O. Box 3259 San Luis Obispo, CA 93403 8.f. MEMORANDUM TO: CITY COUNCIL . t1~ FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER ~ SUBJECT: CONSIDERATION TO REJECT ALL BIDS FOR THE JAMES WAY MICROSURFACING PROJECT, PW 2004-06 DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council reject all bids for the James Way Microsurfacing Project, PW 2004-06, due to funding constraints. FUNDING: There is no fiscal impact at this time. DISCUSSION: On June 22, 2004, the City Council directed staff to solicit bids for the James Way MicroSurfacing Project. On July 20, 2004, two bids were publicly opened for the project. The lowest responsive bidder, Intermountain Slurry Seal Inc., submitted a bid of $158,630.11, double the Engineer's Estimate of $75,000. Staff researched various methods to provide additional funds to the project, but rejected them due to shortfalls that would result in other scheduled capital improvements projects. Staff also researched curtailing the scope of the project, but determined that it would create a cardinal change that would require rebidding of the project. The James Way MicroSurfacing Project includes a two-step process of applying an emulsified aggregate slurry on the roadway surface. The curing process for micro- surfacing is chemically controlled and can be used to treat the road surface, as well as to fill ruts in the road. Microsurfacing is expected to extend the life of the streets up to 10 years. Although microsurfacing will not be performed on the roadway during this fiscal year, microsurfacing will still be the appropriate maintenance application next year, as the current condition of the roadway should not change significantly. Assuming the cost of construction materials remains reasonably constant, the project cost should also remain constant. This will allow the Public Works Department an opportunity to either locate additional funding sources or use the pavement management funds to perform a larger microsurfacing project. The larger project would combine James Way with other streets, possibly lowering the unit price for the microsurfacing application. Therefore, the projected impact of this recommendation will be a one-year delay to the project. ----- --..-.---.-. CITY COUNCIL CONSIDERATION TO REJECT ALL BIDS FOR THE JAMES WAY MICROSURFACING PROJECT, PW 2004-06 AUGUST 10, 2004 PAGE 2 ALTERNATIVES: The following alternatives are provided for the Council's consideration: . Approve staff's recommendations; . Do not approve staff's recommendations; . Modify as appropriate and approve staff's recommendations; or . Provide direction to staff. Attachments: 1. Bid Opening Log Sheet S:\PUBLlC WORKS ENGINEERING SHARED ITEMS\Capital Projecls\2004\Annual Pavement Management Program\Council\Consideration to Award Contract\Council Memo - Reject All Bids.doc / BID OPENING LOG SHEET CITY OF ARROYO GRANDE BID OPENING: July 20,2004; 4:00 p,m, James Way Microsurfacing Project BIDDER'S NAME, CITY TOTAL Valley Slurry Seal $225,411 .80 West Sacramento, CA Intermountain Slurry Seal $158,630.11 Loomis, CA ~ /Jft<k~... Kelly W m Director of Administrative Services/Deputy City Clerk c: Director of Public Works City Manager , ---.----.-- 8_g_ MEMORANDUM TO: CITY COUNCIL FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER ~ SUBJECT: CONSIDERATION OF AN AWARD OF CONTRACT TO UNION ASPHALT COMPANY FOR CONSTRUCTION OF THE VALLEY GARDENS PAVING PROJECT, PW 2004-04 DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council: A. award a contract for the construction of the Valley Gardens Paving Project, PW 2004-04 to Union Asphalt, in the amount of $213,692.80; and, B. authorize the City Manager to approve change orders not to exceed the contingency of $21,369.00foruse only if needed for unanticipated costs during the construction phase of the project (total construction costs = $213,692.80 + $21,369.00 = $235,061.80); and, C. direct staff to issue the Notice of Award and Notice to Proceed with other necessary contract documents; and, D. transfer $18,200 from the Pavement Management Program. FUNDING: The FY2004/05 Capital Improvement Program budget includes $221,900 for the Valley Gardens Paving Project. The lowest responsible bidder's price was $213,692.80, including Alternate NO.1. The total project cost is $240,061.80, which includes $21,369 for the construction contingency and $5,000 for material testing. Therefore an additional appropriation of $18,200 is requested to be transferred from the Pavement Management Program Capital Improvement Fund (350-5638) as the James Way Microsurfacing Project will not be performed during this fiscal year. CITY COUNCIL CONSIDERATION OF AN AWARD OF CONTRACT FOR THE VALLEY GARDENS PAVING PROJECT, PW 2004-04 AUGUST 10, 2004 PAGE 2 DISCUSSION: On June 22, 2004, the City Council directed staff to solicit bids for the Valley Gardens Paving Project. On July 20, 2004, six bids were publicly opened for the project. The lowest responsive bidder, Union Asphalt Company, submitted a bid of $206,704.00. Staff has opted to include Alternate 1 - Pavement Fabric for $6988.80 in the contract, increasing the total contract to $213,692.80. The Pavement Fabric will be placed only on Leanna Drive, which receives the majority of the traffic in the Valley Gardens Tract. The bid has been verified and found to be in compliance with the contract specifications. The Valley Gardens Paving Project includes an asphalt concrete overlay and miscellaneous concrete repairs on Leanna Drive, Turquoise Drive, Pearl Drive, Diamond Circle and Opal Circle. The Valley Gardens Tract was originally constructed in the 1950's and the streets have deteriorated beyond a point where routine maintenance can improve their quality. Many options were considered to rehabilitate the existing streets within the Valley Gardens Tract, including Base Stabilization, Asphalt Overlay, and Micro-surfacing. An Asphalt Overlay was selected as the most cost-effective means to improve the quality of the streets. The contract time for this project is specified at 45 calendar days. Work is expected to begin in early September 2004 and be completed by mid October 2004. ALTERNATIVES: The following alternatives are provided for the Council's consideration: . Approve staffs recommendations; . Do not approve staffs recommendations; . Modify as appropriate and approve staffs recommendations; or . Provide direction to staff. Attachments: 1. Bid Opening Log Sheet S:\PUBLlC WORKS ENGINEERING SHARED ITEMS\Capital Projects\2004\Valley Gardens Paving Project\Council\Consideration to Award Contract\Council Memo - Award.doc ATTACHMENT 1 BID OPENING LOG SHEET CITY OF ARROYO GRANDE ~ BID OPENING: July 20, 2004; 2:00 p.rn, Valley Gardens .Paving Project . .- BIDDER'S NAME. CITY TOTAL ALT1 ALT2 ALT3 Papich Construction $253,656,00 $7,500.00 $2,000,00 $2,000,00 Arroyo Grande, CA R. Burke Corporation $201,965.00 $14,560..00 $10,000.00 $10,000.00 San Luis Obispo, CA Souza Construction, Inc. $314,440.00 $8,736.00 $12,800.00 $12,800,00 San Luis Obispo, CA A.J. Diani Construction Co., Inc. '$221,804.80 $6,988.,80 $11,244.00 $11,244.00 San~ Maria, CA Union Asphalt $206,704,00 $6,988,80 $6,200,00 $6,400,00 Santa Maria, CA Granite Construction $232,283,00 $5,824.00 $9,000.00 $9,000.00 Santa Barbara, CA ~~ Kelly etm re Director of Administrative Services/Deputy City Clerk c: Director of Public Works . City Manager CITY OF ;RROYO GRANDE : i ~ , 700k :::IV6UC WORKS DEPT. ----- '---'-'-'---'" I.h. MEMORANDUM TO: CITY COUNCIL FROM: t1~ DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER ~ SUBJECT: CONSIDERATION TO APPROVE FINAL PARCEL MAP AG 03 - 0382 SUBDIVIDING ONE (1) PARCEL INTO TWO RESIDENTIAL (2) PARCELS AT 330 TALLYHO ROAD DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the Council approve Final Parcel Map AG 03 - 0382, subdividing 0.43 acres into two (2) parcels, each approximately 9,421 square feet. FUNDING: There is no fiscal impact at this time. DISCUSSION: The City has received Final Parcel Map AG 03 - 0382, owned by Greg and Andrea McGowan, for the subject parcel located at 330 Tally Ho Road. This map subdivides approximately 0.43 acres into two (2) parcels. The Planning Commission approved the map for the project on February 3, 2004 and granted a variance to the applicant as the proposed parcels did not meet the minimum lot size and would exceed the maximum allowable density of 2.5 dwelling units per acre. With one residence on each parcel, the density will be 4.7 dwelling units per acre. The existing lot is 18,842 square feet in size, rectangular in shape, measurilJg approximately 183 feet wide at Tally Ho Road and 102 feet in depth. The current zoning for the property is Residential Suburban (RS). There is an existing single-family home on the site, which was originally built in 1936, and its main walls are fabricated from large stones cemented together. An addition to the house in the late 1940's expanded the residence to approximately 1,100 square feet. The house was severely damaged during the San Simeon Earthquake. The unusual construction of the house, combined with the earthquake damage and mitigation requirements for construction in a flood zone, have made it economically impractical to add on or repair the residence. Due to these circumstances, the applicants would like to divide their lot, sell the new parcel, and use the proceeds of the sale to finance the construction of a new home in a style more conducive to their growing family. Due to the proximity to Tally Ho Creek, a condition of approval of the tentative parcel map required the applicant to perform a flood study. The results of this flood study S:\PUBLlC WORKS ENGINEERING SHARED ITEMS\Development Projects\Parcel Maps\Parcel Maps - 2003\TPM 03-008 - MCGOWAN - 330 TALLY HO\CITY COUNCIL\Council Memo - Acceptance of Final Map for Parcel Map AG 03-0382- 330 TALLY HO.doc ---.--------.-.-- -- ----_._----._._...~._--,-~_. ~ CITY COUNCIL CONSIDERATION OF APPROVAL OF FINAL PARCEL MAP AG 03-0382; GREG AND ANDREA MCGOWAN; 330 TALLYHO ROAD AUGUST 10, 2004 PAGE 2 indicated that the majority of the property was within the 100-year floodway per the Federal Emergency Management Administrations (FEMA) Flood Insurance Rate Maps. Per section 16.64.070 of the Arroyo Grande Municipal Code, a floodway is the "channel of a river or other watercourse and the adjacent land areas that must be reserved in order to discharge the base flood without cumulatively increasing the water surface elevation more than one foot." As a result, an informational sheet was added to the final map to incorporate the building foundation restrictions and necessary site grading to offset the building encroachment into the floodway. This concept is known as "equal conveyance" and is an acceptable method of flood plain management with FEMA. ALTERNATIVES: The following alternatives are provided for the Council's consideration: . Approve staff's recommendation; . Do not approve staff's recommendation; . Modify as appropriate and approve staffs recommendation; or . Provide direction to staff. Attachment: Exhibit 1 - Map Sheet of Parcel Map AG 03-0382 Exhibit 2 - Information Sheet of Parcel Map AG 03-0382 Council Memo - Acceptance of Final Map for Parcel Map AG 03-0382- 330 TALL Y HO __H__.____ EXHIBIT 1 !! ell III .. co ... ;!~ ~ .. (W) b ::: I~ 1!5 O a.3 ",.z.)- C N Ii! ;. nw III ~ ~ JJ i~! :~~! i ~ ~ 0 "" w . ~ ~ . . !m~ a ~@ I ~ ~ ~ ~!; 8:: i i: II ~ 3 Ii! ! ~ ~~5.. I;! Ii i ,. q :. ~~n ~ I~o L si\ll3 '" 1ft ... ...I:!s VI ,,5 . . <J W "!/~" C II~ e e g <J ~~,,~ o ... "g ~ I IE: "i~ti i ;1111: ~-~--~~O!')F~i--;]\. : ;~;i , * l111':ft~, \ i j~ 1I.~{; : I t7.S1'(R1~) i1 ~ ~... I !-----iiMl'iO'i-.I,...'iior--. Ii ft : i : 1\1 18" !: \ b~ 1!! ~ ~ II ~ a ~ i I \ .wD . - d .' ' ,. II!)!!)'!! . . d~'~!l ~ u ~. 11 ~ ! ! \ \ e.. i~ H ~ ~ U 1\1 ! ! i '$, Ji, I; laaaa ~ . i~';'~' ~. I '''"8 ~ I I~" null! ! i8~ i. i~\ Ii i! I ~I Oi ginUl i i \. ti~i gl\l. :~ .LI~ -.; : : ", z: t ~ I ~ ,.wi. Q ~. ! ! .. ! eWD i i ~!I\I! \. i I I l6!g. Ii! : ~ . :1 ~ ~' ':~ 'OO2::::'~d3) ,:; ~. 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MEMORANDUM TO: CITY COUNCIL FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER SUBJECT: CONSIDERATION OF APPROVAL OF FINAL TRACT MAP 2505; ~ S&S HOMES; BERRY GARDENS SUB AREA 2 ~ DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the Council approve Final Tract Map 2505, subdividing 5.23 acres into forty-eight (48) parcels, containing forty-seven (47) residential parcels and one (1) parcel as a common space park. FUNDING: There is no fiscal impact at this time. The developer is proposing a drainage basin maintenance district that this Home Owners Association will participate in as well as other residential portions of the Berry Gardens Specific Plan area. DISCUSSION: The City has received Final Tract Map 2505, owned by S&S Homes. The subject tract is located at the intersection of Ash Street and Courtland Street. This map subdivides Berry Gardens Sub-area 2, with an area of 5.23 acres into forty-seven (47) residential lots ranging from 3,228 to 7,855 square feet in size. The common space park parcel is 22,841 square feet in size. This Final Map is consistent with the approved Vesting Tentative Tract Map 02-001, approved by the City Council on June 10, 2003. The current zoning for this tract is Condominium Townhouse - Specific Plan (MF - SP). The City has yet to accept the adjacent improvements previously constructed by S&S Homes of the Central Coast for the Berry Gardens Subdivision, Tract 2260. This project will connect to these improvements for water, sewer, and storm drainage service, and utilize the Berry Gardens Ponding Basin for drainage detention. The original storm drainage design for the Berry Gardens Specific Plan included Tract 2260, Berry Gardens and the Brambles; Tract 2471 the adjoining Oea/Palmer Little Property; and Tract 2505, Jasmine Place draining to an on-site drainage basin. The basin was constructed with the improvements for the Berry Gardens Subdivision, Tract 2260. The capacity of the basin was originally calculated with Sub-area 2 having significantly less residential density. As a result, the applicant's engineer concluded that the basin would have a deficiency of approximately 13,000 cubic feet in a 100-year storm upon completion of all the residences within the tracts. However, the Berry S:\PUBLIC WORKS ENGINEERING SHARED ITEMS\Development Projects\Tract Maps\Tract 2505, Jasmine Place\COUNCIL\Council Memo - Acceptance of Final Map for Tract 2505.doc _.~".," CITY COUNCIL CONSIDERATION OF APPROVAL OF FINAL TRACT MAP 2505; S&S HOMES; BERRY GARDENS SUB AREA 2 AUGUST 10, 2004 PAGE 2 Gardens Basin is connected to the Soto Sports Complex Basins through a storm drain force main. During a 100-year storm event, the excess water from the Berry Gardens Basin can be pumped to the Soto Sports Complex Basins to ensure the capability of the basin to receive storm water runoff. Currently, The Brambles portion of Berry Gardens is exclusively responsible for the basin maintenance through their homeowner's association. However, all portions of Berry Gardens are benefiting from the use of the basin without having to contribute to the maintenance. S&S Homes has required Jasmine Place to contribute a proportionate share to the basin maintenance within the CC&R's for Tract 2505, based on the number of lots and proportional lot coverage. A separate City Council action will be required, including protest, public hearing to form a maintenance district that will include Tract 2260, Tract 2471, and Tract 2505. S&S Homes has agreed to pay all costs of pursuing the maintenance district. The preliminary estimate of benefit would include 30 PUD Brambles Patio Homes, a portion of Tract 2260, and 47 PUD Jasmine Place units at twice the benefit of the 9 lot Tract 2471 (Dea/Little/Palmer) and 150 Tract 2260 Berry Gardens single family homes. With the 60 benefit unit of Brambles, 94 benefit units of Jasmine Place and 9 benefit units of Tract 2471, a majority of the proposed district (163) would be proposing creation of the benefit district regardless of the 150 single family homeowners in the remainder of the Berry Gardens Specific Plan area. The City's preliminary estimated monthly assessment would be approximately $5 for a single family home lot and $10 for a PUD unit versus the $50 per unit assessment paid per month by each of the 30 Brambles patio units. A separate maintenance district assessment study and hearing are proposed and requested by the applicant. A condition of Jasmine Tentative Tract Map approval required concurrent approval of the CC&Rs prior to the final map recordation. This is impractical for two reasons: 1. Department of Real Estate (ORE) requires City approval prior to State review and approval, and, 2. The CC&Rs need to reflect the participation and benefit of the proposed drainage maintenance district not yet approved by the City. Therefore, staff requests that this condition be completed prior to the first occupancy or conveyance of any new residence in Tract 2505. This will enable the map to be recorded, homes to commence construction, and the maintenance district proposal to be resolved within the next three months. The costs, including the protest hearing and district formation engineering and legal expenses will be paid by the applicant. Council Memo - Acceptance of Final Map for Tract 2505.doc CITY COUNCIL CONSIDERATION OF APPROVAL OF FINAL TRACT MAP 2505; S&S HOMES; BERRY GARDENS SUB AREA 2 AUGUST 10, 2004 PAGE 3 ALTERNATIVES: The following alternatives are provided for the Council's consideration: . Approve staff's recommendation; . Do not approve staff's recommendation; . Modify as appropriate and approve staff's recommendation; or . Provide direction to staff. 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COMMUNITY DEVELOPMENT DIRECTO~ BY: ANDREA KOCH, PLANNING INTERN +f:: SUBJECT: CONSIDERATION OF AUTHORIZATION TO CLOSE CITY STREETS AND USE CITY PROPERTY FOR THE 67th ANNUAL ARROYO GRANDE V ALLEY HARVEST FESTIVAL, SEPTEMBER 24-25, 2004 DATE: AUGUST 10, 2004 RECOMMENDA TION: It is recommended the City Council adopt the attached resolution authorizing closure of City streets and use of City property for the annual Arroyo Grande Valley Harvest Festival. FUNDING: Application fees for this event have been waived pursuant to Resolution 3760, which established policies to waive permit application fees for certain annual temporary use permit events. A waiver of fees and costs reduces City revenue by approximately $6,780. Historically, the City has waived fees and costs for this event because the City has served as an unofficial co-sponsor of the event. DISCUSSION: The 67th annual Arroyo Grande Valley Harvest Festival is scheduled for Friday and Saturday, September 24-25, 2004. Activities will begin on Thursday, September 23, 2004 at 5:00 p,m, and end on Sunday, September 26, 2004 at 10:00 a.m. Activities at the Festival will include entertainment, food and game booths, craft booths, contests and a parade. These activities are held along Nelson Street, Short Street, Olohan Alley, and East Branch Street. The parade is held on East Grand Avenue and East Branch Street between Halcyon Road and Mason Street. The Festival organizers are requesting the closure of Short Street, East Branch Street, and Olohan Alley for food and game booths, craft booths and entertainment, Nelson Street between Bridge Street and Mason Street for the soapbox derby, and East Grand Avenue, East Branch Street, Halcyon Road from EI Camino to Fair Oaks, and Mason Street to Nelson Street for the parade. S:\COMMUNITY _ DEVELOPMENT\PROJECTS\ TUP\04-0 19\cc _rpt.doc ~--- CITY COUNCIL CONSIDERA TION OF AUTHORIZATION TO CLOSE CITY STREETS AND USE CITY PROPERTY FOR THE 67th ANNUAL ARROYO GRANDE V ALLEY HARVEST FESTIVAL, SEPTEMBER 24-25, 2004 AUGUST 10, 2004 PAGE 2 Last year, residents along Nelson Street submitted a letter regarding the closure of their street for the soapbox derby (Attachment 2). They did not object to the closure, but wanted assurance that they would have vehicular access to their homes during the closure. The Police Department will have officers on-hand to assist residents who require ingress and egress from their homes on the date of the event. A Temporary Use Permit will only be issued upon approval by the City Council of the request for street closures and use of City property. AL TERNA TIVES: The following alternatives are provided for the Council's consideration: -Adopt the attached Resolution; -Modify and adopt the attached Resolution; -Do not adopt the attached Resolution; or -Provide direction to staff. S:\COMMUNITY _ DEVELOPMENT\PROJECTS\TUP\04-019\cc_rpt.doc RESOLUTION NO, . A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE AUTHORIZING CLOSURE OF CITY STREETS AND USE OF CITY PROPERTY FOR THE 67TH ANNUAL ARROYO GRANDE VALLEY HARVEST FEST IV AL, FRIDAY AND SA TURDA Y, SEPTEMBER 24- 25,2004 WHEREAS, organizers of the annual Arroyo Grande Valley Harvest Festival have requested closure of City streets and use of City property; and WHEREAS, organizers of the annual Arroyo Grande Valley Harvest Festival will be responsible for the removal of all garbage and debris generated by the event. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo Grande does hereby approve that the following actions are authorized and the following described City property may be used for the Harvest Festival: 1. The City parking area behind City Hall from the entrance of Mason Street and extending to the area of the Gazebo and Short Street for use between the hours of 5:00 p.m. Thursday, September 23, 2004 until 10:00 a.m. the morning of Sunday, September 26, 2004, 2. The parking area beginning at the Gazebo and extending westerly to Bridge Street beginning at 1 :00 p.m. Friday, September 24, 2004 until 10:00 a.m. Sunday, September 26, 2004, 3. The use of the City-owned Nelson Street property adjacent to Mason Street for various displays and contests from 12:00 p.m. to 9:00 p.rn, on Friday, September 24, 2004 and from 8:00 a,m. to 6:00 p,m, on Saturday, September 25, 2004 for a variety of activities, contests, and displays, 4, The City' s electrical service as needed for the lighting of booths, sound system, and contests, 5. The use of the Council Chambers on Friday, September 24, 2004 from 3:00 p.m. to 9:00 p,m. by the Arroyo Grande Masonic Lodge to conduct the Arroyo Grande Harvest Festival Essay Scholarship Contest. ,.-----.-.- RESOLUTION NO, PAGE 2 6. That the northerly half-block portion of Short Street between Nelson Street and the Swinging Bridge shall be posted "No Parking" from 6:00 a,m, to 5:06 p.m. on Saturday, September 25, 2004, 7. That request shall be made by the Arroyo Grande Police Department to the State of California Department of Transportation for permission to close a portion of East Branch Street, also known as Highway 227, from U.S, Highway 101 to Stanley Avenue, and the closure of entrance and exit ramps of U,S. Highway 101 at East Grand Avenue on Saturday, September 25, 2004 between the hours of 7:00 a.m, and 1 :00 p,m. 8. That the City Council authorizes closure of a portion of East Branch Street, also known as Highway 227, from U.S. Highway 101 to Stanley Avenue and the closure of entrance and exit ramps of U,S. Highway 101 at East Grand Avenue upon ,authorization from the State Department of Transportation for said closure, 9. That the Arroyo Grande Police Department will control traffic along and around the parade route, and police officers will be stationed to give instructions to , motorists on detouring the parade route; and further, the Police Department will restrict traffic on Route 227 to one lane and control traffic at the freeway ramps from 9:30 a.m, to 12:00 noon on Saturday, September 25, 2004. 10. That the City Council authorizes closure of Nelson Street between Bridge Street and Mason Street on Saturday, September 25, 2004 from 12:00 p.m. to 5:00 p.m. for the "Big Ditch Derby". BE IT FURTHER .RESOLVED, that the following streets shall be closed for the Harvest Festival Parade on the morning of Saturday, September 25, 2004, beginning at East Grand Avenue and Brisco Road and east to the corner of East Branch and Mason Streets; and Halcyon Road from EI Camino Real to Fair Oaks Avenue from 7:00 a.m. to 1 :00 p.m. BE IT FURTHER RESOLVED, that the organizers of the Harvest Festival will adhere to certain requirements and conditions imposed by the City regarding cleanup and traffic control and all other applicable conditions of a Temporary Use Permit to be issued by the City with the above findings and subject to the conditions as set forth in Exhibit "A", attached hereto and incorporated herein by this reference. ,..,,,...,,,,.~>-,- RESOLUTION NO, PAGE 3 On motion by Council Member seconded by Council Member . and by the following roll call vote, to wit: A YES: NOES: ABSENT: the foregoing Resolution was passed and adopted this 1 oth day of August 2004. >'-"'.'"",",",.,- RESOLUTION NO, PAGE 4 . TONY M, FERRARA, MAYOR ATTEST: KELL Y WETMORE, DIRECTOR OF ADMINISTRATIVE SERVICESI DEPUTY CITY CLERK APPROVED AS TO CONTENT: STEVEN ADAMS, CITY MANAGER APPROVED AS TO FORM: TIMOTHY J, CARMEL, CITY ATTORNEY .~'-'.'''''-",.",- RESOLUTION NO, PAGE 5 EXHIBIT II A" . CONDITIONS OF APPROVAL TEMPORARY USE PERMIT 04-019 67TH ANNUAL HARVEST FESTIVAL GENERAL CONDITIONS: 1. The applicant shall ascertain and comply with all State, County and City requirements as are applicable to this project. 2. The event shall occur in substantial conformance with the application and plans on file in the Community Development Department. 3. The event organizers shall comply with all of the Conditions of Approval for Temporary Use Permit 04-019, 4. The applicant shall agree to defend at his/her sole expense any action brought against the City, its agents, officers, or employees because of the issuance of said approval, or in the alternative, to relinquish such approval. The applicant shall reimburse the City, its agents, officers, or employees, for any court costs and attorney's fees which the City, its agents, officers or employees may be required by a court to pay as a result of such action, The City may, at its sole discretion, participate at its own expense in the defense of any such action but such participation shall not relieve applicant of his/her obligations under this condition, PARKS, RECREATION AND FACILITIES DEPARTMENT CONDITIONS: 5, The Harvest Festival Committee is to contact the Parks, Recreation and Facilities Department no later than September 10, 2004 regarding the number and location of trash receptacles to be placed in the downtown area. 6. The Harvest Festival Committee is responsible for disposal of its garbage into large trash containers. The Harvest Festival Committee is responsible for providing a small cargo dumpster (20 cubic yards) in addition to required trash containers. 7. The Harvest Festival Committee is responsible for providing trashcan liners for all trash containers. 8. The Harvest Festival Committee is responsible for providing additional restroom supplies for the festival. Should the City provide these supplies, the Harvest RESOLUTION NO, PAGE 6 Festival Committee will reimburse the City for the cost of these suppli~s and related staff time. PUBLIC WORKS DEPARTMENT CONDITIONS: 9. Restroom facilities, barricades, signing and detour routes shall be provided by applicant, 10, The event organizers shall provide (pay for) all traffic barricades and delineators, The Public Works Department will place the barricades and delineators. 11. The event organizers shall place an advertisement in the September 22, 2004 edition of the Five Cities Times-Press Recorder advising residents of street closures. 12. The event organizers shall provide a $1,000,000 personal liability insurance policy naming the City as additional insured. Proof of insurance shall be sub~itted to the Director of Administrative Services ten (10) days before the event. 13, The event organizers shall contact the Public Works Department two weeks prior to the event to check on the status of street maintenance/construction activities. The Public Works Department may require the event organizers to provide temporary construction (orange plastic) fencing around areas designated as potentially hazardous. BUILDING AND FIRE DEPARTMENT CONDITIONS: 14, All food booths (cooking) must comply with the Fire Department guidelines. 15, A handicapped accessible toilet shall be included where other portable toilets are located. 16. All electrical must be inspected by the Building and Life Safety Division prior to the event opening. 17, Emergency access must be maintained to the satisfaction of the Director of Building and Fire. 18. The use of generators must be reviewed and approved by the Director of Building and Fire. RESOLUTION NO, PAGE 7 19. All tape used for marking the booth locations shall be removed by the event organizers, POLICE DEPARTMENT CONDITIONS: 20. The Police Department shall obtain the necessary permit from Caltrans to close a portion of East Branch Street, also known as Highway 227, from U.S. Highway 101 to Stanley Avenue and the entrance and exit ramps of U.S. Highway 101 at East Grand Avenue. ARROYO GRANDE VALLEY pec...P"- 1"/7" ." "~._.\i.. 1:../tD ',,-, j I) .-, - ^;:J ,...,..., ~_ .. ,) _"\. HARVEST FESTIVAL aD .....j 1';,\N.u r L '~-,'" . ~f""'~ ~ ~ J ,.;~_ Post office Box 575 04 AUG -4 PH 2: 29 Arroyo Grande, CA 93421-0575 . July 30, 2004 City Council of Arroyo Grande 214 East Branch Street Arroyo Grande, CA 93420 Re: 2004 Arroyo Grande Harvest Festival and Request for Approval Dear Honorable Mayor and Council Members: The 2004 Harvest Festival Committee is now at work planning this year's 67th annual Harvest Festival! The theme of Wild, Wild West" has been chosen for this year's event, and plans to incorporate the theme are progressing nicely! As in past years, we continue to emphasize the Festival's goal of providing a positive benefit to our community that can be enjoyed by all those attending. To accomplish this, we strive to encourage participation of local non-profit organizations and youth groups to join with us. Harvest Festival is not viewed as a commercial venture. It is the responsibility of the Harvest Festival Committee to manage the expenses of the Festival so the fees that are paid by participating organizations will not impact their ability to realize a profit. Many of the organizations who sponsor booths and activities during the Festival depend on the funds generated at the Festival to support their programs throughout the year. In an effort to meet our responsibilities, we are encouraging donations from sponsors for the Harvest Festival activities. In the spirit of the Harvest Festival, we again ask the City for its continued support. The date of the 67th annual Arroyo Grande Valley Harvest Festival is September 24 and 25, 2004, the last Friday and Saturday of the month. The Harvest Festival Committee is once again requesting the Arroyo Grande City Council to approve our request to allow the participation and cooperation of the numerous city departments who have provided assistance to the committee for many years to again work with us to assure the success of this event. We seek the assistance of the Police, Fire, Public Works, Parks and Recreation Departments to assist in the coordination of activities. Additionally, we are requesting the use of the following City property to locate booths for the games, serving of food and other types of products, for various displays, activities and contests, as detailed. At the conclusion of the Festival, we will sweep and clean these areas and the areas in the Village impacted by our activities. A commercial cleaning company with assistance of the Boy Scouts will be used to accomplish this task. 1. The City parking area behind City Hall from the entrance of Mason Street and extending to the area of the Gazebo and Short Street for use between the hours of 5:00 p.m. on Thursday, September 23, 2004 until 10:00 a.m, on Sunday, September 26 - for game and/or food booths. 2. The parking area beginning at the Gazebo and extending westerly to Bridge Street beginning at 1:00 p.m. on Friday, September 24 until 10:00 a.m. Sunday, September 26 - for game and/or food booths. To: Arroyo Grande City Council From: Arroyo Grande Valley Harvest Festival Re: Request for Approval Page: 2 . 3. The use of the city-owned Village Green adjacent to Mason Street during the afternoon and evening of the 24th and during the day of the 25th - for displays, activities and contests. 4. Closure of Nelson Street from Mason Street to Bridge Street and Short Street from Nelson Street to the creek (Swinging Bridge) - to facilitate "The Big Ditch Derby" (or perhaps a different name to incorporate the theme). 5. Closure of the streets that facilitate the success of the Annual Harvest Festival Parade on the morning of Saturday, September 25th. As in the past, the parade route begins at East Grand and Halcyon and travels east to its conclusion at the comer of East Branch and Mason Streets, disbanding at Mason and Nelson Streets. The parade steps off at 10:00 a.m, and concludes by 12:00 noon. While the parade forms and is in progress, other streets are impacted in order to provide traffic flow during this time. 6. The Committee is also requesting permission from the City Council to utilize the City's electrical service as needed during the Festival in the areas aforementioned, for the lighting of booths, sound systems and contests. The Arroyo Grande Valley Kiwanis Club will again coordinate the Parade and looks forward to the assistance from the Police Department and other departments of the City for the coordination required for the Parade to be successful. The Arroyo Grande Area Council of Beta Sigma Phi, a women's international sorority, will again head-up the Information Booth for the Festival, and once again looks forward to the assistance from the Police Department and other departments of the City for coordination to meet any emergency situations that may occur such as a lost child(ren) and/or sudden illnesses. The City of Arroyo Grande has worked with the Harvest Festival Committees over the past several decades to help celebrate our City's heritage and to promote the goals of the Arroyo Grande Valley Harvest Festival. As Logistics CcH:hairman of the 2004 Harvest Festival Committee, I represent the committee in seeking the continued support of the City to grant our request for the City's resources needed for a successful 2004 Arroyo Grande Valley Harvest Festival, Thank you for your consideration! With your approval, we can look forward to a weekend of success and celebrationf Patricia B. Fairbanks, Logistic CcH:hairman 2004 Arroyo Grande Valley Harvest Festival Committee 8.k. MEMORANDUM TO: CITY COUNCIL !If' FROM: RICK TerBORCH, CHIEF OF POLICE SUBJECT: CONSIDERATION OF FORMAL CITY OPPOSITION TO THE GAMING REVENUE ACT OF 2004 (PROPOSITION 68) DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council consider the adoption of the attached Resolution opposing the "Gaming Revenue Act of 2004", known as Proposition 68. FUNDING: No current fiscal impact. DISCUSSION: The gaming industry has developed an initiative known as the Gaming Revenue Act of 2004 and will be listed as Proposition 68. The backers of Proposition 68 claim that the measure is intended to pressure the Indian tribes to renegotiate their compacts with the State of California. Should such renegotiations fail to materialize, the act would allow designated racetracks and card clubs in the state to add up to 30,000 slot machines and would distribute some of the funding to local government for use to "enhance" police and fire public safety programs. The problems with this initiative are multifold. The first is it claims that its intent is to require the Indian tribes to renegotiate the compact. However, the mechanics of the initiative all but prohibit that from occurring (all 58 tribes with casinos would have to have approved agreements with the state within 90 days of the effective date of the initiative). The initiative's primary objective is to allow eleven privately owned card clubs and five privately owned horseracing tracks to operate 30,000 slot machines/gaming devices at their existing locations. Essentially, it would give these card clubs and racetrack owners a permanent, constitutional right to build large, Las Vegas-style casinos in city and suburban neighborhoods throughout the state. A second major issue is that the measure allows these card clubs and racetrack locations to operate without limitation or control by local communities. This measure would exempt these locations from compliance with many state and local laws when constructing their new facilities. Specifically, they would be exempted from complying with the California Environmental Quality Act (CEQA) and local zoning laws. Additionally, according to the CITY COUNCIL CONSIDERATION OF FORMAL CITY OPPOSITION TO THE GAMING REVENUE ACT OF 2004 (PROPOSITION 68) AUGUST 10, 2004 PAGE 2 California Attorney General's official title and summary, the measure would exempt the sixteen (16) authorized locations from new or increased state or local taxes, fees or levies imposed after September 1, 2003. The League of California Cities legal staff concurred with this position. The third issue involves the alleged funding for local public safety operations. In this regard, the measure comes with very restrictive strings attached. While it would provide money to local government, it also denies local government the flexibility to spend money where it is most needed. The initiative prohibits use of this funding to save the jobs of existing public safety personnel whose positions are threatened by existing budget deficits. It specifically allocates funding only for "additional" neighborhood police officers and firefighters. And the costs of providing support services to these additional public safety officers - such as the costs for uniforms, training, equipment, vehicles and facilities - would not be covered by funding from this measure. These support costs would have to be borne as a separate and additional expense by local government. Finally, there is absolutely no money allocated for other essential public services threatened by growing municipal budget deficits. More importantly, local governments would have no discretion to allocate funds to respond to local needs and priorities. Upon hearing information provided by both the proponents and opponents, the League of California Cities Revenue and Taxation Policy Committee unanimously voted to recommend the League of Cities take a formal position of "oppose" to the initiative. The fourth issue deals directly with public safety policy. Communities with large commercial casino operations have a demonstrated history of significantly higher than normal crime rates than cities which do not. This, unfortunately, includes those communities which surround or are in proximity to those cities. The California Police Chiefs Association opposes the measure, in part, "because of the serious and well documented threats to public safety associated with casino gambling" and the Association does not believe the revenues that will go to local public safety justifies the overall negative impact large commercial gaming operations will have in our urban areas. Upon hearing information provided by both the proponents and opponents, the Public Safety Policy Committee overwhelmingly voted to recommend the League of Cities take a formal position of "oppose" to the initiative. In addition to the California Police Chiefs Association, the League of California Cities and the California District Attorney's Association are in formal opposition to the initiative. Thirty- five (35) of the fifty-eight (58) state's sheriffs are also in opposition to the measure. The City of San Mateo, which has the Bay Meadows Race Track within its city limits (one of the ---------------- , CITY COUNCIL CONSIDERATION OF FORMAL CITY OPPOSITION TO THE GAMING REVENUE ACT OF 2004 (PROPOSITION 68) AUGUST 10, 2004 PAGE 3 racetracks permitted in the measure), has passed a resolution in opposition to the measure. Additionally, Governor Arnold Schwarzenegger, Lt. Governor Cruz Bustamante, State Treasurer Phil Angelides, State Controller Steve Westly and Superintendent of Public Instruction Jack O'Connell are opposed to the initiative. AL TERNA TIVES: The following alternatives are provided for the Council's consideration: - Approve staff's recommendation; - Do not approve staff's recommendation; - Modify as appropriate and approve staff's recommendation; or - Provide direction to staff. ---.--- RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF . ARROYO GRANDE OPPOSING THE GAMING REVENUE ACT OF 2004 WHEREAS, the Gambling Revenue Act of 2004 is a statewide proposition that would allow eleven privately owned card clubs and five privately owned horseracing tracks to convert their existing facilities into large Las Vegas-style casinos with a total of. 30,000 slot machines and other gambling devices at those facilities, and; WHEREAS, the measure exempts these facilities from complying with local zoning laws and the California Environmental Quality Act (CEQA) thereby undermining local control, and; WHEREAS, the measure exempts these card clubs and racetracks from future state and local tax increases, and; WHEREAS, funds generated by this measure cannot be used to reduce existing budget deficits of the State of California or of individual cities and counties, and the measure denies cities and counties the right to use funds where local governments determine they are most needed, and; WHEREAS, according to the former California State Auditor General, the funding this measure provides for local police, sheriff and fire departments is "exclusively" for "additional" personnel and cannot be used for any other purpose such as equipment, support, training, supervision and other necessary expenditures required to support new personnel, and; WHEREAS, according to the former California State Auditor General, cities and counties must use existing budget dollars to establish a baseline or maintenance of effort expenditure for child protective services, sheriffs, police officers and firefighters to be eligible for any new funds generated by the measure which could end up worsening local budget problems, and; WHEREAS, the League of California Cities, the California Police Chiefs Association and other law enforcement organizations strongly oppose the proposition because of the issues stated herein and as a result of a significant concern to public safety due to the threat of increased crime created by the measure. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo Grande does declare that it opposes the Gambling Revenue Act of 2004, also known as Proposition 68. ,,",'-""'''"0''- RESOLUTION NO, PAGE 2 . On motion of Council Member , seconded by Council Member , and on the following roll call vote, to wit: AYES: NOES: ABSENT: the foregoing Resolution was passed and adopted this day of , 2004. RESOLUTION NO, PAGE 3 TONY M, FERRARA, MAYOR ATTEST: KELLY WETMORE, DIRECTOR OF ADMINISTRATIVE SERVICESI DEPUTY CITY CLERK APPROVED AS TO CONTENT: STEVEN ADAMS, CITY MANAGER APPROVED AS TO FORM: TIMOTHY J, CARMEL, CITY ATTORNEY ---.--....-- -- ----- ---...------ 11.a. MEMORANDUM TO: CITY COUNCIUREDEVELOPMENT AGENCY BOARD OF DIRECTORS FROM: STEVEN ADAMS, CITY MANAGER/EXECUTIVE DIRECTOR$' SUBJECT: CONSIDERATION OF AGREEMENT TO CONTRACT FOR PHASE II OF A RETAIL TRADE AREA DETERMINATION STUDY AND COMMUNITY RETAIL ID PROGRAM DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended that the City Council/Redevelopment Agency Board of Directors authorize the City Manager/Redevelopment Agency Executive Director to enter into an agreement with The Buxton Company to prepare Phase II of a retail trade area determination study and Community RetaillD Program. FUNDING: The total cost to prepare Phase II of the study is a maximum of $20,000, which is proposed to be funded $14,000 from the Redevelopment Agency Contractual Services Account and $6,000 from the Community Development Contractual Services Account. The actual cost of the study is $40,000, but the costs are proposed to be funded equally between the Cities of Arroyo Grande and Grover Beach. DISCUSSION: The Buxton Company is a firm that specializes in the preparation of retail site selection studies. Its clients include over 600 retailers, developers and municipalities. It provides a service specifically designed for municipalities, which is titled their Community ID program. The program consists of an analysis of retail opportunities for a targeted site or area. The study analyzes a variety of data, including demographics, customer and household profiles, retail product demand, drive patterns, and other trade area characteristics. In January 2004, the City entered into a contract with the Buxton Company to prepare Phase I of a retail trade area determination study jointly with the City of Grover Beach. Phase I includes the overall analysis and general findings regarding the trade area characteristics and demographic data. The objective of the study is to generate information that can be used to assist with efforts to S:\CITY MANAGER\STEVE\Council Reports\Buxton Agreement 8.1O.04.doc CITY COUNCIL RETAIL TRADE AREA DETERMINATION STUDY AUGUST 10, 2004 PAGE 2 attract new retail businesses to E. Grand Avenue. The study was coordinated and jointly funded with the City of Grover Beach since the same trade area information applies to Grand Avenue in both jurisdictions. A copy of the Phase I report is attached. Staff recommended contracting for the study in two phases in order to fund the project over a two-year period and to ensure the City was satisfied with the initial work prior to committing additional funds to complete the project. Under Phase II of the study, the consultants will match the data with location criteria for national retailers and identify a specific listing of retailers that would be feasible to attract to the targeted sites. Therefore, the primary benefit of the project is derived from the work under Phase II. Completion of the study will provide two important tools for the City's economic development program. First, it will enable the City to target its efforts on specific retail businesses that will be feasible to recruit. This will enable the City to be much more efficient and strategic in its efforts. Second, it will provide the City with important data and information that can be used to demonstrate to targeted retailers that the appropriate market exists for their business to be successful. The timing of the study will be helpful given ongoing business attraction efforts related to a number of new projects in the Gateway segment of E. Grand Avenue. Initial results of Phase I are positive with regard to the trade area identified as being served by E. Grand Avenue, although the output is relatively inconclusive until Phase II work is prepared. Therefore, staff recommends the City/Redevelopment Agency proceed with Phase II of the project. A representative from The Buxton Company will be attending the City Council meeting to make a brief presentation on the Phase I results and the proposed Phase II process. AL TERNA TIVES: The following alternatives are provided for the Redevelopment Agency Board of Directors' consideration: - Authorize the City Manager/Redevelopment Agency Executive Director to enter into an agreement with The Buxton Company to prepare Phase II of a retail trade area determination study and Community RetaillD Program; - Request changes to the scope of the study and authorize the City Manager/Redevelopment Agency Executive Director to enter into the agreement; - Approve Phase II of the study in concept, but request the final agreement be presented to the City Council for review and approval; -- ---_._.._----~, CITY COUNCIL RETAIL TRADE AREA DETERMINATION STUDY AUGUST 10, 2004 PAGE 3 - Do not authorize the City Manager/Redevelopment Agency Executive Director to enter into the agreement; - Provide staff direction. Attachments: 1. Phase I Report r1I e'=~ Community/D. .. ~~?' "0 :n~~t Cities of Arroyo Grande & Grover Beach, CA Table of Contents . P roj ect Overv-iew............................................................................. ..................... 2 Executive 5 u m mary ................ ............................................................................. 4 Retail Site Comparison .......... ................................................ ......... .............. ....... 5 Retail Site I ...................................................... ............... ......................... ............ I 6 Methodology ............. ............ .... ......... ................... ........ ...................................... 22 Supplemental Information Appendix A: State, County, City & Demographic Maps Appendix B: County & City Demographic Reports Appendix C: Retail Trade Potential ( Arroyo Grande & Grover Beach, CA - Phase I I Dooa Sao.n:eo: ~ k. __ 0 2002.1nIoUSA. k. 0 2002. _._ ___ 0 1002. _ -"-In<. _ G4qnphIc Doca Techda&IY. k. 0:1001. ~ Community/a -=~ . fr~~ .. lF~t -. --~..,,-'" -~'.- Cities of Arroyo Grande & Grover Beach, CA . Project Overview Sponsors Arroyo Grande Grover Beach Steven Adams Ron Anderson City Manager City Manager P.O. Box 550 154 S 8th St. 214 E Branch St. Grover Beach, CA 93433 Arroyo Grande, CA 93421 Purpose of Phase I Community/De is a two-phase program that is designed specifically for use in community economic development initiatives. Phase I is intended to measure Arroyo Grande and Grover Beach's potential to recruit new retailers, including restaurants, Buxton analyzes the Retail Site's trade area in the same manner that thousands of retailers would, Should Buxton document sufficient potential for Arroyo Grande and Grover Beach to attract new retailers, we would then recommend moving forward with Phase II of the program. Phase 1/ provides Arroyo Grande and Grover Beach with a list of specific targeted retailers and provides comprehensive marketing packages that can be used to recruit them. Retail Sites The Site identified by Arroyo Grande and Grover Beach for study in Phase I is: I. Oak Park Boulevard & Grand Avenue How to Use this Report Arroyo Grande and Grover Beach should review the conclusions and information provided in this report in order to understand the retail potential of the trade area. In addition to Buxton's conclusion, which is based strictly on trade area research, Arroyo Grande and Grover Beach may wish to consider infrastructure costs, land ownership, developer interests, community goals and other factors in deciding on whether or not to continue on with Phase II. Arroyo Grande & Grover Beach, CA - Phase 1 2 DoIa_CIorIIaI,Inc.__02G02.HoIMInc.02G02.-..R__02G02. __Inc.-'~DoIaT-""'.Inc.02lD01. ... -- ' ~ _.---- ._-~ .~ ."--~- .- '. --'- -- . _.-,-. .""~ -~-.__....~~~. _ _ ..H___.". . _ . .~__. ."_ ~ -~"""'~~"-, ---" r1I CommunitylG e~~ . ~~. . .... . Ir~.t:...~_.'c~ , Cities of Arroyo Grande & Grover Beach, CA Project Overview Arroyo Grande I Grover Beach, CA This map depicts the locations of the Retail Site that has been evaluated in Phase I. RetaIl SItes * Rec:aiJ Site I ~Centers GtA in thousands . 1000+ . 500l1li 1(0) . 100l1li500 Q 80Iaw 100 0 0.5 1 , miles Arroyo Grande & Grover Beach, CA - Phase I 3 c.a_CIorIIao,Ihc.,___03l102.~Ihc.,03l102._A__03l102.__Ioc.,_~DooaT""""*'fr.Ihc.,O_1 --...;.~-",-.-,'--"'--~" ,- --, ..' ~.,~-----"--'-- .-- ~ Community/De e.~~ .. ~:~~~ $J~J Cities of Arroyo Grande & Grover Beach, CA '4.-'-' ." Executive Summary . Findings Buxton studied a proposed Retail Site at the border of Arroyo Grande and Grover Beach to determine that Site's potential to attract new retailers and restaurants to the community. The following section provides pertinent data and information based on the I O-minute drive time around the site. The Retail Site's trade area exhibits a population growth of 13.86% and a slightly higher household growth of 15,15%. The traffic counts around the Retail Site have an average daily volume of 21,630 vehicles per day, The median property value is $244,509, which is higher than average compared to the rest of the state, and the average household income of $64,392 is slightly lower than the state average. The household segmentation in the trade area is excellent for attracting a quality mix of retail. With eight dominant segments, numerous retailers and restaurants will be suited to the Retail Site. Growing population and household percentages are good qualities that the Retail Site also possesses that will help in attracting retail. Recommendation In addition to a growing population and household numbers, the Retail Site in Arroyo Grande and Grover Beach has a diverse group of dominant household segments, which will be attractive to a variety of restaurants and retailers. At this time, Buxton feels that there is potential to attract and sustain new retail at the proposed site and recommends that Arroyo Grande and Grover Beach proceed with the Phase II process. Arroyo Grande & Grover Beach, CA - Phase I 4 o..._~Inc.._O-'WoUSA.Inc..O-'_R__O-'__Inc.._~o...T-""".Inc..02001. ~ Community/Do e .-'- - ~&~ ~~t Cities of Arroyo Grande & Grover Beach, CA - Segmentation ~ I O-Minute Trade Area Segmentation Each household in the U.S. can be described by one of the 50 segments, based upon its consumer habits and spending patterns. This graph depicts the segments, by percent of total households that comprise the trade area for the retail site, Segmentation is important to retailers and is therefore a variable in our assessment of Arroyo Grande and Grover Beach's retail potential. A segment that represents at least five percent of a trade area is classified as a dominant segment. Trade Area Segmentation IIIRetail Site 'I 45% - 4O'A 35% . ~ - -- -~--~ -~--~- -~ - - -~- ~~ -- -- ~-- ...;.. .... - - - - - ',_ - d' _ _ _ -" _ 30'A . - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - ~ - - - - - - -. _ - _ _ _ _ _ _ _ _ ._ _ _ _ _ _ _ __ _ _. _ _ _ _ _ _ _ _ _ _ ._ _ ll% ---------------------------------------_________________________________ 2~ -----------------------------------_____________________________________ 15% - - - - ------------------ ---------------------------------------------- I~ . -. -- ----------.---------------------.-------- -- 5% ---.- --,----.~- - .- - -" - - -- -. _. - - - -- - -. - . 0% I I I 4 5 6 1 I , II II II II 14 15 16 11 II " 10 II n II 14 15 16 11 II It 10 II II II 14 15 16 11 )I It 40 41 41 41 44 45 46 41 48 49 50 The dominant segments in Arroyo Grande and Grover Beach's retail site trade area are segment 4 (MID-LIFE SUCCESS), segment 10 (HOME SWEET HOME), segment 15 (GREAT BEGINNINGS), segment 16 (COUNTRY HOME FAMILIES), segment 18 (WHITE PICKET FENCE), segment 20 (SECURE ADULTS), segment 23 (SETTLED IN), segment 39 (ON THEIR OWN). Descriptions for all segments are located in the Methodology section of this report. I O-Minute Trade Area Statistics with Trade Area Rank Population Household Residential Site Population Growth Count Average Income Property Value Traffic - 55.666 (I) 13.86% (I) 22.473 (I) $64.392 (I) $244.509 (I) 21,630 (I) Arroyo Grande & Grover Beach, CA - Phase I 5 .,...- CItrIIoo he. _0]002. ~ ...0]002. -.. R_ ""-0]002. __...-. ~.,... T........,. ...0]002. ~ Community/De e .=.- ~:ll?' .. ~t Cities of Arrayo Grande & Grover Beach, CA - Segmentation Tourism Arroyo Grande/Grover Beach. CA _ Retail Site 1 Retail Site l!Tourist Information Profile -Tourist Infonnation 35% 30'10 25"- 20% 15"- 10% 5"- 0% 1 234 5 8 7 8 11011121314151817181120212223242528272821303132333435383738314041424344454847484150 Tourism Segmentation Dominant Segments Description Percentage Actual Households I Upper Crust 7,16% 2,864 4 Mid-Life Success 21.51 % 8,604 5 Prosperous Metro Mix 5.44% 2,176 10 Home Sweet Home 9.36% 3,744 14 Middle Years 5.76% 2,304 15 Great Beginnings 5.94% 2,376 Tourism is an important part of this area's economy, and the pool of potential consumers that it brings to the area will be attractive to many retailers. The city of Grover Beach provided Buxton with approximately 40,000 tourist records, and in addition to the Retail Site's dominant segments, the tourist segmentation adds Segment I (UPPER CRUST), Segment 5 (PROSPEROUS METRO MIX), and Segment 14 (MIDDLE YEARS) as additional dominant segments, These additional segments represent considerable buying power and disposable income that enhance the retail potential of the trade area. Arroyo Grande & Grover Beach, CA - Phase I 6 Doa Scuuo: 00t000...... __0 21102. IrIIoIM .....021102. _R_ _021102. __Inc.._ ~ Doa T.........,. .....02001. Demographics Analysis Geography: Arroyo Grande / Grover Beach, CA 10 - Hinute Trade Area Date: 8/4/2004 Retail Population Profile Site I 2008 Projection 60,193 2003 Esrimate 55,666 2000 Census 52,889 1990 Census 46,451 Popula~on Change 15% 1 0% 5% 0% POPULATIIN GIOWTH 1990-2000 POPULATIIN GIOWTH 2000-2008 Retail Households by Household Type (1003) Site I Fami~ Household 65.4% Non-Family Household 34.W. Group Quarters Population by Type (1003) College Dormitories 0 Correctional Institutions 0 Hilitary Quarters 0 Nursing Homes 148 Other Insritutions I Other Noninstitutional 203 Total Group Quarters Population 354 Marital Status Persons (2003) Single Hale 9.9'/. Single Female 12.4% Harried 57.3% Hale Previous~ Harried 6.40/. Female Previous~ Harried 13.9';' Population By Sex (2003 Est) Hale 48.2% Female 51.8% Demographics Analysis Geography: Arroyo Grande I Grover Beach, CA 10 - Hinute Trade Area Date: 8/4/20Q1l Retail Population By Age (200] Est) Site I o to 4 years 3,348 5 to 9 years 3,392 10 to 14 years 3,764 15 to 17 years 2,179 18 to 20 years 1,749 21 to 24 years 2,550 25 to 34 years 6,247 35 to 44 years, 7,825 45 to 49 years 4,538 50 to 54 years 4,136 55 to 59 years 3,391 60 to 64 years 2,647 65 to 74 years 4,697 75 to 84 years 3,570 85+ Years 1,129 Total Population By Age 55,544 Average Age 40.3 Population By Age (2003 Est) Ii I:! Ii Ii Ii I:! ! ! ! ! ! I:! ! ~ I:! :3 .. :3 :3 .. .. .. .. .. >- >- >- >- >- >- >- >- >- >- >- >- >- >- >- ..... .... ::!: t:: :;;: ;!!; ;:r; ~ ~ ~ .... :s ..... ;;!; + . .,., .... .,., co .,., ... 2 ~ ... ;:::; .,., .,., .,., co .,., co .,., .,., - .... """ ..... .,., .,., ... ... .... ---- Demographics n_," Analysis Geography: Arroyo Grande / Grover Beach, CA 10 . Minute Trade Area Date: 8/4/2004 Retail Population 16 + By Occupation (200]) Site I Administrative Support 3,524 Architecture 607 Arts 476 Building and Grounds Cleaning 1,111 Business Operations 357 Computer and Mathematics 391 Construction and Extraction 1,555 Education, Training. Library 1,550 Farming 648 Financial Specialists 510 Health Care 1,676 Installation 839 legal 296 Life 173 Management 2,494 Production 1,097 Sales 2,920 Services 6,166 Total Population 16+ By Occupation 24,746 Population 16+ By Occupation (2003) ~~ ~(t .tP .'!to~ ...," ",'" ~ .'!to~ ~ .,.~ .:1' ~ ....c'" ~ ~~ t-~ ...~ ~...~ ,...<if ~ ....' ~ '+;:.<f' #~ .~... ~ ~ ~ ~ .# ~.... ~~ - -_,-~'_-'-------"_.- Demographics . . Analysis Geography: Arroyo Grande / Grover Beach, CA 10 - Minute Trade Area Date: 8/4n00'4 Retail Civilian Labor Force (2003) Site I Unemployed 1,462 Employed 25,416 Total Civilian Labor Force 26,878 Unemployment Rate 5.4% Population By Race (2003 Est) White 46,416 Black 363 American Indian 516 Asian 1,592 Pacific Islander 29 Other 4,456 Two Or More 2,100 Total Population By Race 55,472 *Hispanic Origin 10,270 Population By Race (2003 Est) White Black Amerian Indian Asian Pacific Islander Other Two Or Hore * SpanishIHispanic/latino A self.desiJnated dassifiation for people whose oricins an from Spain. the Spanish-speakinc countries of Central or South America. tile CarIbbean. or those identifying themseIYes gentrally as Spanish, Spanish-American. elc. Origin can be Yiewed as ancestry, nationality, or country of birth of the person or person's parents or anceston prior to their arrival in the United States. Demographics Analysis Geography: Arroyo Grande I Grover Beach. CA 10 - Hinute Trade Area Date: 8/4/20~4 Retail Population By Education Attained (2003) Site I Less Than 9th Grade 5.3% Some High School. No Diploma 10.1% High School Graduate Oncludes Equivalency) 22.2Y. Some College. No Degree 27.1% Associate Degree 8.1% Bachelor's Degree 17.2% Haster's Degree 5.5% Professional School Degree 2.5% Doctorate Degree 0.8% Demographics Analysis Geography: Arroyo Grande / Grover Beach, CA 10 - Hinute Trade Area Date: 8/4/200'4 Retail Household Profile Site I 2008 Projection 24,538 2003 Estimate 22,473 2000 Census 21,249 1990 Census 18,453 Household Change HOUSEHOLD GROWTH 2000-2008 HOUSEHOLD GROWTH 1990-2000 Retail Households By Type (2003) Site I Single Hale 10.7% Single Female 16.W. Harried Couple 52.2Y. Other Family: Hale Head of Household 3.3% Other Family: Female Head of Household 9.9% Non-Family: Hale Head of Household 4.W. Non-Family: Female Head of Household 3.4% Demographics Analysis Geography: Arroyo Grande / Grover Beach, CA 10 - Minute Trade Area Date: 8/4/201t4 Retail Housing Units By Year Built (200]) Site I 1999 to 2003 2,112 1995 to 1998 1,713 1990 to 1994 2,140 1980 to 1989 5,414 1970 to 1979 6,127 1960 to 1969 3,013 1950 to 1959 2,399 1940 to 1949 977 Before 1939 996 Housing Units By Year Built (200]) 25% 20% 15% 10% 0% ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ , ~ ~' h' ~' ~' ~. .~' ~' ~' ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ Retail Housing Units By Type (200]) . Site I Single-Unit Detached 61.0% Single-Unit Attached 9.3% Multi-Units 2 2.7% Multi-Units ) - 19 1 1.5% Multi-Units 20 - 19 loW. Multi-Units 50 + 1.0';' Mobile 11.5% Other 1.6% Demographics Analysis Geography: Arroyo Grande I Grover Beach, CA 10 . Minute Trade Area Date: 8/4/200'4 Retail Households By Income (2003 Est) Site I Under $15,000 2,657 $15,000 to $24,999 2,593 $25,000 to $34,999 2,601 $35,000 to $49,999 3,646 $50,000 to $74,999 4,534 $75,000 to $99,999 2,548 $100,000 to $149,999 2,428 $150,000 to $249,999 979 $250,000 to $499,999 214 $500,000 + 54 Total Households By Income 22,254 Average Household Income $64,392 Per Capita Income $28,950 Households By Income (2003 Est) 22% 20% 18% 16% 14%------------------ 12% 10% 8% 6% 4% 2% 0% ~ ~..... '9..... ~..... ~..... ~. ~ ~ ~ x ,," ~ ~ ~~ ~~ ~...... ~,,: '9...... ~...... ~...... ~: ~.. ~.. Demographics Analysis Geography: Arroyo Grande I Grover Beach, CA 10 - Minute Trade Area Date: 8/4/200'4 Retail Housing Units By Ocmpancy (2003) Site I Owner - Occupied 57.3% Renter - Occupied 32.6% Vacant 10.1% Owner - Ocmpied Property Values (2003 Est) Under $20,000 357 $20,000 to $39,999 403 $40,000 to $59,999 313 $60,000 to $79,999 215 $80,000 to $99,999 285 $100,000 to $149,999 1,546 $150,000 to $199,999 2,517 $200,000 to $299,999 3,923 $300,000 to $399,999 2,088 $400,000 to $499,999 1,084 $500,000 to $749,999 901 $750,000 to $999,999 241 $1,000,000 + 118 Total Owner - Occupied Property Values 13,991 Owner - Occupied Property Values (2003 Est) 25% 20% 15% 10% 5% 0% ~ 'f!.~ ~~ ~~ ~+ # ~ ~ ~ ~ '\~+ ~ )( "\: "i <.) ,~ ~ <I::.~ ~~. 'f!.~' ~' ~~. ~+' ~+' ~+' ~: 'f!.+' ~+' ~~: ~~ ~ ~ r. Community/De e .-'~ ,~ - " ... ..~~\' " -. .... -. ~, Cities O'f ArroyO' Grande & GrO'ver Beach, CA . Retail Site Introduction The Retail Site is located on the city limits between Arroyo Grande and Grover Beach. The figure below depicts the trade area for the Retail Site. The trade area consists of a 10- minute drive time polygon, determined by Buxton's proprietary drive-time technology. There are an estimated 22,473 households that fall within this trade area. Please refer to the Methodology section for details on our drive-time technology. * Retail Site I o TradeArea ~"2 Centers GLAin1housands . 1000+ . 5OOu> 1000 . 100u>5OO () Below 100 Arroyo Grande & Grover Beach, CA - Phase I 16 Dou Sourcoo: CIuiIu, Inc. _0 2OO1.1nIoIM 1nc.,0 2002. N_ R_ _02002. __1nc..02002. ~ Dou T-......,.Inc.,02002. ~~~ e .a"~ fII Community/De .',(> ~ . ~~.'i .,: -.....'.-'. -'J Cities af ArrO'ya Grande & Graver Beach, CA Retail Site . I O-Minute Trade Area Segmentation Each household in the U.S. can be described by one of the 50 segments, based upon its consumer habits and spending patterns. This graph depicts segments by percent of total househol,ds that compromise the trade area for the Retail Site. A segment that represents at least five percent of a trade area is a dominant segment. The chart at the bottom of this page provides household counts and indicates the percent of all households in the trade area that are classified in each dominant segment. The next page provides a brief description of dominant segments. The methodology section qf this report includes a full description of each dominant segment. Trade Area Segmentation 1m Retail Site I I 45% ------------------------------------------------------------------------ 40% ------------------------------------------------------------------------ 35% ------------------------------------------------------------------------ ~% ------------------------------------------------------------------------ il% ------------------------------------------------------------------------ 10% ------------------------------------------------------------------------ 15% - - - - :.~ - - - - - - - - - - - - - - - - - - ---------------------------------------------- ~ '" 10% - -- - - .~ - - - -- - -- - - -- -- -- -- ~ - - - - - --------------------------------------- --- "1, .-~ 5% ---------------- 0% I I I 4 5 I I I I II II II II 14 15 II II II II II II II II 14 15 II II II II II II II )) 14 15 II II II II 41 41 41 41 44 45 41 41 41 41 51 Dominant Segments Description Households % of All Households 4 MID-LIFE SUCCESS 3,896 17.32% 10 HOME SWEET HOME 1,678 1.4 6% 15 GREAT BEGINNINGS 2,045 9.09% 16 COUNTRY HOME FAMILIES 1,320 5.87% 18 WHITE PICKET FENCE 3,339 14.84% 20 SECURE ADULTS 1,478 6.570/0 23 SETTLED IN 2,191 9.740/. 39 ON THEIR OWN 1,160 5.16% Arroyo Grande & Grover Beach, CA - Phase I 17 DataSolnes: CIarbt. he. _0 10030 IrIoUSA. Inc.. 0 10030 N.-JR_ ........010030 __I~_~Data T~,Inc..OIOO2. ~",^,7"A o~ *~ . ~ rII CommunltylD ..c ... .~~..,. .. . ....' - "J Cities of Arroyo Grande & Grover Beach, CA . Retail Site Dominant Segment Descriptions 4 MID-LIFE SUCCESS - These households have very high incomes and own their suburban homes, whose value is two-and-a-half times the national average. They work in white- collar occupations-such as sales, use discount brokers to purchase stocks, and stay informed by reading news and travel magazines. 10 HOME SWEET HOME - Typically married couples with few, if any, children living in the home, these households have above average incomes, own their homes, and are primarily concentrated in the suburbs. This segment tends to have a great deal invested in their homes and is likely to lease a vehicle. 15 GREAT BEGINNINGS - These households typically consist of one or two young adults who reside in urban and suburban areas. This segment is likely to own a Honda and purchase gasoline using a debit card. They also tend to listen to modern rock radio stations and read weekly news and entertainment magazines. 16 COUNTRY HOME FAMILIES - These households typically consist of married couples with children who live in rural areas. They have a median household income slightly above the national average and enjoy outdoor activities such as hunting and camping. They tend to own motor homes, boats, rifles, and fishing equipment. .. 18 WHITE PICKET FENCE - This segment's population usually consists of suburban families with one or two children. Many of these households enjoy bingo, bowling, and home delivery meals, such as pizza. They use credit unions and have personal loans for home improvement projects. They have a median household income just below the national average and work in blue-collar occupations. 20 SECURE ADULTS - This segment's population consists primarily of older singles and couples without children who live in the suburbs. They are more likely to be members of fraternal orders, civic organizations, or veteran's clubs. Many Secure Adults read mature market magazines, watch prime-time television, and prefer Oldsmobile and Buick automobiles. 23 SETTLED IN - These households consist primarily of older couples or singles without children. They live in suburban areas and have slightly below average incomes. They like to stay active and enjoy doing things themselves, including minor home improvements and automobile oil changes. Their media choices are often home and garden oriented. Arroyo Grande & Grover Beach, CA - Phase I 18 [)au Sou.c_ c.r.... Inc. __ 0 2001, InIoUSA, Inc. 0 2002, N....... R_ ....... 0 1002, _ Resarch Inc. 02002, Goc&nPhk Duo T~. Inc.. 0 2001. .. -.. -- - -- ----- - -- ---- ---- -- - - -------. - A.COT.,,,,,, ~ commuo\tYIO V ~t CaWS of ArrOYO Grande & Grover Beach, CA Retai\ Site ,....erage Dally Traft\c counts . .\ S. \ G....nd Ave ,.....ft\C counts on this ,-be highest ""ffic counts around the "-""" ,te are a ong. . sectiOn of highwaY tPt>.\ ....nge from 18,600 tP 1\ .630 vehICles per day. ~_ {! lJ "",,' "" II' , . _ ",.Jj J>", --' ".., - - ... I&~_' " ~ ,-,,,, _ _T_~ '7'.' -' ",.. ' ," ~ W~~; L:0.7~~ , \ '", ~'1n'-" N --u~ '--' I'''' I ~ ......- ~ _ ~ -r:...~'" ,. I~ piIIa.~ ( ~-..{ /lPi1 @ I 'i~ fliIV) ,~' - · - \, ,_. ...... ~",J:...::-~'fj ~n ' · ..... ~~uw~ --6--J ~tJ""W ""toY 07.rand Q !\OI<1"IQI) ~ ' ;::,..;-r:- /. ~ ~;OOO v-!.. ~ ( / II ; \"., 1 --' / _, ~ h,~ r.~ ~ \~ \\ l' ~. ~l._~~''';'~~~>< ~ \~\Sr' \-; q~ fri ,.'" rl8C~(~a ~ ~ o@J j.1~o\IO .(<; ("....~ _ .... . \Q..' v "'''''";;;;,; T ~~ \ r-r- 1 ~ ~ S3.09O .... \ ~1!f' -r - '" _ __ . ... __ o:::R"..... J.. ri'i: ../>-~-~ ~.. _ ...w q.. I-'i? 1 ~ ~.~' __-'r1 ~ "'-\ ~ (iJ\\ \' - -- T\ t:!.f- --.: ::': /' ~ \-'- n -1\ ~MUpU\\ \:::~, n' '- ' "'- ~ '*"'" J.-- uY' I F3 ~ ""-~ U.r- ~ J:r:;:Gi , I \ - _ \~ ~~ \ __? :\;., i\ llv_IAJ .i~~,L\~3~41S ~ - - - \."669 - .~, .-'" ,.. ""'"".... \)',\:. . ~ I \~J.:l~ '\;5:6" \:, _....c:m"1...~ .... I ~ ~ ""~cc fI'-- ~ , ,....' r . "':3= "" . '<:.~- """ / .. · ~!--_.J -r L\\ __ __ - __ ~\~ / /....-\ ---I 11\,Ies "1 ...,. I \ ~ \ p..rr<Yfo Grande 8< Grover &eaCh. CA - Phase I 10 ~._-_._--_._-----~_._."" 00I"--~--' _,,~, -V'. .,.. _._._~"^,.., ,_~'"_,. ..,".,_~H '_.._ r'1I Community/De o .=.- ..c..~ ...~~of . -. ..,.... "1 Cities O'f ArroyO' Grande & GrO'ver Beach, CA . Retail Site I O-Minute Trade Area Demographic Summary Population ~ 2008 Projection 2003 Estimate 55.66' .. 2000 Census 52. I" 1990 Census 4.',451' Growth from 1990-2000 Households 2008 Projection :_:' '.,:,~:;'_:___~~'_;':..-,::<.'>: '__,,~~::,:'>_:~'~'::' ~_~-"~~.-:'~~_':<',,>,.'>:-~> :>.>~:' .C "~_;"-oj" 24.511 '-, .''''. ,'., -- '. ,.' ,. ,',-' .'-''' ". .....,_.. , . -. ,,' -, p' - '".. "'''. ",..'.. '.-., '---~. '.. '-" ':--'''- ....... ',,'- "'-';,'. -- -- - -' .'" . - - .. ;; ~~;:;:.~~::"~.: /~~;.:;~';,~~::::~:.:::",,--_ .~: );-;,{;t-:~~{:~.b;:;,: < _..:~;..:;'; ~ ~ _,>.;~,;.~: ~.~~,~~.:,~: ~>'". ~:~;,:;::',::;.?s;-::..,::~,~ ;: -:~,,>:'~:L:-:;~,.~ ..' . -~: 2003 Estimate 22,413 . 2000 Census 21.249 1990 Census 11..453 Growth from 1990-2000 15.15% Income 2003 Average Household J,~,~92 _ 2003 Median Household Income $51,614. 2003 Per Capita Income $1'.:950' Property Value 2003 Median Property Value :~~fM;~'~~?(:~!IrJ.t{qi1l~i!~lt~:;.:.,j~:1~i~;f~~"::::;.- ;:V,'!{F-- .';~'jf"f~;-: ,:.;.';,: . -. -;'c> ..... .... $ 244, 5091 Traffic Count Vehides Per Day ~1'{i~gl\.$~~ll"illli;i~'~~t!Z&Jf).~ti.4~!i~iic;~1iiJi~.t~~kt~i;t,,;i&E~L.;2.': .,:,:Xc'.' 21,6301 ',;--,i.',.,' .'.'.- "_.';~ Arroyo Grande & Grover Beach, CA - Phase I 21 Dota Sco.n:os: CIortao. Inc. _ 0 1OO1.1nIoUSA.1nc.. 0 1002. _ R_ ......... 0 1002. __ _In<., 02002. GocsnPI* DOG ToctnoIa&Ir.1nc.. 0 1002. .__0'" ~"I.~'f~ II!> 00 ~~<. C;.. - ~~ CommunltylD ....' ~~J.' Cities of Arroyo Grande & Grover Beach, CA Methodology: Household Segmentation Introduction CommunitylD uses the latest technologies, including extensive databases and geographic information systems, to analyze a community's retail potential. This section describes the research methodologies. Segmentation and Profiling Segmentation is a standardized method of classifying, sorting. and grouping households. Segmentation classifies households into distinct socioeconomic groups and measures customers according to lifestyle and behavior patterns. The CommunitylD process identifies and analyzes all the households in the community's drive-time trade area. Based on over 2,500 categories of lifestyle, purchase behavior and media reading and viewing habits, the households in your community are profiled to gain an understanding of the types of retailers that would be attracted to your community. Our in- house databases include traditional demographic data as well as the most current psychographic lifestyle information for over 112 million households and up to six individuals living in each of these households. The following map shows an example of households that have been assigned a segment. Segments .1 .5 .11 .15 016 .17 .18 .20 .22 .25 .26 .27 .28 .29 030 031 035 038 .41 .42 .43 .46 Households by Segment (example) Arroyo Grande & Grover Beach, CA - Phase I 22 !Iota Saurc:os: CIorDr.Inc:. _0 21102. h'IoUSA.1nc:.02l102. NatIanoIR_ _021102. __Ino:.. _ GoccnPI*!Iota T..........,., Inc:. 021102. e ."'"- CommunitylD" ~~ - .,~.,' - . .. .~~... II' . . ....." ", Cities of Arroyo Grande & Grover Beach, CA . Methodology: Household Segmentation The advantage of this system is the ability to integrate behavioral, demographic, and, most importantly, consumer spending habits into models that describe any household in the United States. These models not only describe age, income, and education, but also the investments and purchases a household is likely to make. The customer segmentation system has been thoroughly tested and is well recognized by retailers. services and restaurants. CommunitylD identifies 50 customer segments nationally, ranging from "Upper Crust" at the highest level of the socioeconomic continuum to "Urban Singles" at the lowest level. The importance of customer segmentation to this study is that once the dominant segments of the area are known, this "profile" will be recognizable to any retailer in the country. For example, if it is discovered that segment one, "Upper Crust" appears with more frequency in the study site trade area than the national average, retailers who market to that segment may find the area attractive as a new location The figure below shows the household segmentation. profile for the United States. U.S. Segmentation Profile 10 ~ 9 8 ~" .. .~"~ -, P 7 ~...-. ... ~:. ~ " ~~I"~ . e 6 . r 5 .-...-~. c e 4 n 3 t 2 1 0 12345 67"""UUWUU"UU~nnDU~U~~B~n>>>>~~~~~~~~U~"~"~4~~ Arroyo Grande & Grover Beach, CA - Phase I 23 DauSalrcoo: o.r. h:. _0]1102, 1nIoUSA.1nc..0 2002. _ft_ .......02002. _ _Inc.. _ ~Dau T~.1nc.. 02001 r~.~t CommunitylD~ e .=.~ ,~ ,~. r1.., ~'. ... ..~~'i . . . h,'..' "1 Cities of ArTO'Yo Grande & Grover Beach, CA Methodology: Drive-Time Trade Area . Drive-Time People today shop by convenience. and measure distance in time, not miles. Therefore. CommunitylD utilizes a comprehensive database that can determine the time it takes to travel between any two points anywhere in the U.S. A custom drive-time trade area is determined for your sites based on how far customers are willing to travel to purchase various products and services. Traditional trade area methodology uses concentric rings around a retail site location. Concentric rings do not account for both human behavior and physical geography that may influence how and why a customer patronizes a retail area. Because of the limitations with concentric rings, Buxton has developed the technology required to define a trade area according to the amount of time it takes to drive to a location. A drive-time is the surrounding geography of a site where individuals in a household can reach that site within a set amount of time, such as IS-minutes, Unlike a circular trade area definition, a drive-time trade area can be irregularly shaped because of the particular configuration of the local road network. differences in maximum speeds on various roads, geographic barriers, etc. Arroyo Grande & Grover Beach, CA - Phase I 24 0... _ a.na.. bo. _ 02002.1nIoUSA.1nc.0 2001 N_ R_ .........02002. __Inc.._ ~o... Todo1da&Ir.1nc. 02001 r'1A Community/De e ."'"- ...~ ~.t., . . -:~'f . . .... .,. "'!j Cities of Arroyo Grande & Grover Beach, CA Methodology: Retail Trade Potential . CommunitylD uses the Consumer Facts database to determine the demand for products and services in your trade area compared with demand in similar areas in California. The Consumer Facts database is built using information from the Consumer Expenditure Survey, Personal Consumption Expenditures, National Income and Product Accounts, and the Census of Retail Trade. The database provides current-year estimates of consumer spending on more than 400 different products and services. The estimates incorporate both regional differences in spending and future changes in demographics. Refer to Appendix C for the consumer facts results for the zone trade areas under analysis. Arroyo Grande & Grover Beach, CA - Phase I 25 DoaSoonos: CIuiIu, 1nc._Cl1OO2.InIoUSA.Inc..Cl1C02. NadonoIR__Cl2002. __Inc.,_~DoaT-""'.Inc..Cl1C02. r' ..~~~~ .. e .-.~ ~ CommunltylD "c.~ . '~~.". -- .-.'....,..'.' ~I Cities of Arroyo Grande & Grover Beach, CA - Methodology: Glossary Average Household Income - The total income of a geography divided by the number of households in the same geography. Cannibalization - A situation in which one retail site attracts (cannibalizes) customers from an existing retail site of the same retailer, reducing the existing store's customer base and sales. Simply, it is the loss of sales of an existing store when a new store location opens nearby. Demand - The amount spent on a commodity within a certain geography in relation to the average amount spent on that commodity. Drive-Time - The surrounding geography of a site where individuals in a household can reach that site within a set amount of time, such as ten minutes. Unlike a circular trade area definition, a drive-time trade area can be irregularly shaped because of the particular configuration of the local road network, differences in maximum speeds on various roads, geographic barriers, etc. Median Household Income - That income figure within a geography where half the incomes are higher and half are lower. Psychographics - Household-level lifestyle patterns, behavior, and purchasing habits of a particular consumer, as opposed to traditional demographics which provide general information about income, age and ethnicity. Retail Trade Potential - The estimate of total retail sales that could potentially exist within a geography based on the Survey of Retail Trade, demographics, and retail sales forecasts. Segmentation - A standardized method of classifying, sorting, and grouping households. CommunitylD identifies 50 customer segments nationally, ranging from "Upper Crust" at the highest level of the socioeconomic continuum to "Urban Singles" at the lowest level. Trade Area - The geography where the majority of a retailer's customers reside, usually expressed in distance or time. The zone trade area profile illustrates the households existing within the trade area for the zone. Typically, profiles of the trade area will illustrate a more representative picture of what segments are most likely to be core customer segments because it encompasses a larger area and number of households. Urbanicity - A method of classifying communities based on their level of urbanization and proximity to metro areas in urban- counties. Zone - That area defined by community representatives as of interest for retail development or revitalization. The zone boundary tends to be geometric, or to follow the road network or natural features. Arroyo Grande & Grover Beach, CA - Phase I 26 o.u Soorc_ a.no... K.. __ 0 2002, InIoUSA. K.. 0 2002. N._ R_ ........ 0 2002. __ _Inc.. _ ~ o.u T-......,. K.. 0 2002. r'itI Community/D' e .=.- -<,.~ -... .~~\' . .-.-"..".' '1 Cities of Arroyo Grande & Grover Beach, CA Methodology: Segment Summaries and Full Descriptions Introduction This section contains brief segment summaries for all 50 segments followed by detailed segment descriptions of the dominant segments. Brief Segment Summaries I UPPER CRUST - These households typically consist of families with older children. They live in the suburbs, have very high incomes, and advanced educations. This segment is over 85% more likely to work in white-collar jobs, as it ranks first in the percentage of people who work in executive managerial and sales occupations. Upper Crust members actively invest in stocks, mutual funds, and IRAs. 2 LAP OF LUXURY - These families are homeowners with children living in the suburbs. They have very high incomes, advanced educations, and work in white-collar occupations. Lap of Luxury members have an abundance of household amenities, such as . hot tubs, fireplaces, and central air conditioning. They read business/finance and airline magazines. 3 ESTABLISHED WEALTH - These households are homeowners who typically reside in suburban areas and are more likely to be couples without children. This segment works in white-collar, sales, executive, and managerial occupations. These households purchase items online, read a variety of magazines, and are twice as likely to use a variety of financial services, including mutual funds, money market accounts, and IRAs. 4 MID-LIFE SUCCESS - These households have very high incomes and own their suburban homes, whose value is two-and-a-half times the national average. They work in white- collar occupations-such as sales, use discount brokers to purchase stocks, and stay informed by reading news and travel magazines. 5 PROSPEROUS METRO MIX - These families are typically married couples with young children who live in urban and suburban areas. They have high incomes and advanced educations, are homeowners, and work in white-collar occupations, They are likely to own high-end electronic equipment, such as video cameras, personal computers, and TVs with "picture-in-a-picture" function. 6 GOOD FAMILY LIFE - These families have above average incomes and typically consist of married couples with children. Over 85% of these households are located in rural areas, but their property value is 49% higher than the national average. This segment is very active in sports and outdoor activities, Their reading and television habits are also sports oriented. Arroyo Grande & Grover Beach, CA - Phase I 27 DaIa Sources: CIortas, no. _ <<> 1002, I_Ire.. <<> 1002, NodonoI R_ ""- <<> 2002. __ _I.... _ Gocp>p/Ik DaIa T-......,.Ire.. <<> 2002. ~. Community/D' e .='- _t: ~ ''if~.'i . ~-'.,..,..-.' "J Cities of Arroyo Grande & Grover Beach, CA . 7 COMFORTABLE TIMES - These are typically high-income households, with slightly older than average married couples or families. They typically live in the suburbs, own their home, have a high level ofeducation, and work in white-collar occupations. They are very civic minded, belonging to veteran's clubs, contributing to public broadcasting, and writing to elected officials. 8 MOVERS AND SHAKERS - Typically, these households contain employed singles and couples with no children. They live in the suburbs and have high incomes and advanced educations. Members of this segment are likely to visit museums and attend live theater. Movers and Shakers are active Internet users who shop, bank, and make purchases online. 9 BUILDING A HOME LIFE - Typically married couples with children, these households live in detached single-family units. They have above average incomes and are most likely to live in suburban areas. This segment has a high concentration of "do-it-yourselfers." Many purchases are used in home improvement and car repair projects 10 HOME SWEET HOME - Typically married couples with few, if any, children living in the home, these households have above average incomes, own their homes, and are primarily concentrated in the suburbs. This segment tends to have a great deal invested in their homes and is likely to lease a vehicle. II FAMILY TIES - This segment generally consists of families with children who live in suburban areas in the West. They have an above average median income and have attended at least some college. This segment likes to get out and go boating, camping, bowling, and in-line skating. They are heavily insured and use direct deposit. 12 A GOOD STEP FORWARD - This segment's population is comprised primarily of 25 to 44 year olds living in one- or.two-person, non-family households. They are concentrated in urban areas, rent their homes, and have above average household incomes, Members of this segment are travelers and enjoy going to movies. They use the Internet heavily when it comes to financial services. 13 SUCCESSFUL SINGLES - This segment's population contains renter-occupied, non-family households, containing one or two persons located in urban areas. This segment ranks first in terms offoreign travel. Successful Singles are likely to use financial services, such as a discount broker, own an American Express card, and have mutual funds. 14 MIDDLE YEARS - This segment's population has an above average income level, is primarily over the age of 50, and typically works in white-collar occupations. Middle Years are likely to belong to AAA, maintain a sweep account, and own a hot tub. They enjoy reading travel and airline magazines, as well as listening to all news radio. Arroyo Grande & Grover Beach, CA - Phase I 28 Dota Soun:os: Clutas.1nc. ~ 0 1OO2.InIoUSA,Inc.. 0 2002. N_ R_ ......... 0 2002. __ R_I_ 02002. ~ Dota Todw1cIc&iJ.1nc.. 0 2002. r. Community/D' O~ .. ..VF~.'f ... , . "..,'1" ~I Cities of ArrO'yo Grande & Grover Beach, CA 15 GREAT BEGINNINGS - These households typically consist of one or two young adults who reside in urban and suburban areas. This segment is liKely to own a Honda and purchase gasoline using a debit card. They also tend to listen to modern rock radio stations and read weekly news and entertainment magazines. 16 COUNTRY HOME FAMILIES - These households typically consist of married couples with children who live in rural areas. They have a median household income slightly above the national average and enjoy outdoor activities such as hunting and camping. They tend to own motor homes, boats, rifles, and fishing equipment. 17 STARS AND STRIPES - This segment's population consists of young families with children. They live primarily in urban and suburban areas, have slightly above average median household incomes, and work in blue-collar occupations. They are likely to eat at quick service hamburger restaurants, frequent convenience stores, and play video games. 18 WHITE PICKET FENCE - This segment's population usually consists of suburban families with one or two children. Many of these households enjoy bingo, bowling, and home delivery meals. such as pizza. They use credit unions and have personal loans for home improvement projects. They have a median household income just below the national average and work in blue-collar occupations. 19 YOUNG AND CAREFREE - This segment's population consists primarily of college educated young adults without children. They have a slightly below average median household income and are likely to work in white-collar occupations. This segment tends to use discount broker services, own real estate, bank by mail, and enjoy morning news programs. 20 SECURE ADULTS - This segment's population consists primarily of older singles and couples without children who live in the suburbs. They are more likely to be members of fraternal orders, civic organizations, or veteran's clubs. Many Secure Adults read mature market magazines, watch prime-time television, and prefer Oldsmobile and Buick automobiles. 21 AMERICAN CLASSICS - This segment is comprised of older singles and couples who live primarily in suburban areas. They are no more likely to own than rent their homes. They are also likely to own or lease a Buick and have their oil changed at a gas station. This segment watches a great deal of television, particularly during the daytime. 22 TRADITIONAL TIMES - This segment's population is a good mix of married and single persons with some children present. They have below average incomes, live in suburban areas, and work in blue-collar occupations. They are likely to frequent restaurants like Bob Evan's, Cracker Barrel, and Friendly's. Arroyo Grande & Grover Beach, CA - Phase I 29 DouSo.n:es: CIoriIu.Inc. _02002.lnIoUSA,Inc..02002. _ R....-eII""", 02002. _1IoMordI1nc., 02002. ~ Data T"""""""'.1nc.. 02002. r'. Community/De e~ . . \,~'f . . ,..,' ~. Cities of Arroyo Grande & Grover Beach, CA 23 SETTLED IN - These households consist primarily of older couples or singles without children. They live in suburban areas and have slightly below average incomes. They like to stay active and enjoy doing things themselves, including minor home improvements and automobile oil changes. Their media choices are often home and garden oriented. 24 CITY TIES - This segment's population consists primarily of families with a relatively large number of children. They live primarily in urban areas and tend to work in blue-collar occupations and take public transportation to work. They are likely to frequent convenience stores, belong to religious organizations, own video game systems, and purchase women's designer clothes and jewelry. 25 BEDROCK AMERICA - This segment's population consists of families with children who live primarily in rural areas. These households have a median income below the national average and own their homes. They prefer to dine out or order home delivery meals and often shop at convenience stores. Media preferences lean towards country music and outdoor magazines. 26 THE MATURE YEARS - This segment's population consists mostly of older singles and couples living in suburban areas. They have income and education levels below the national average. This segment is comprised of active adults who enjoy volleyball, softball, hunting, and other outdoor activities. They are very likely to access financial accounts online and use the yellow pages. 27 MIDDLE OF THE ROAD - This segment's population lives primarily in rural areas and consists of households with children. They are likely to work in blue-collar occupations, particularly the farming, forestry, and fishing industries. They are likely to drive a hatchback, use a Laundromat, and travel between six and 10 miles to a grocery store. 28 BUILDING A FAMILY - These are slightly younger than average households with children who live in rural areas. They work in blue-collar occupations and are equally as likely to own as to rent their homes. This segment eats on the go and is likely to frequent fast-food restaurants. They enjoy reading magazines and watching prime-time television. 29 ESTABLISHING ROOTS - This segment's population consists primarily of larger families living in rural areas. These households are very likely to work on home improvement projects, as they tend to purchase home fixtures and do their own remodeling. They are likely to eat at fast-food restaurants and frequent convenience stores. Arroyo Grande & Grover Beach, CA - Phase I 30 DMaSourc:_ CIuiw. n:. _0 2002.lnIoUSA.lnc.. 0 2002. N_ R_ ........02002. _ R_I~_ ~hlc:DoD T""""*'&tr.1nc.. 02002. rf1! Community/O' e ,-'- .~ ~ .C,. .. . . .. . '~~'f .. '~-'.h'"'' ." Cities of Arroyo Grande & Grover Beach, CA 30 DOMESTIC DUOS - This segment's population is comprised primarily of seniors living in suburban areas. They live in one- to two-person households, with one-third of this segment receiving retirement income. These households are likely to travel domestically 15 or more nights a year and to have taken a cruise in the last three years. They enjoy mature market magazines and special television programming. 31 COUNTRY CLASSICS - This segment's population lives in rural areas and contains mature couples and some children. They are likely to own or lease a Buick and are members of veteran's clubs. They travel greater distances to reach grocery stores. Country Classics are likely to own certificates of deposit and enjoy gardening magazines. 32 RETRO SINGLES - This segment ~onsists of relatively young singles and some couples with small numbers of children present. They are more likely to rent, live in urban areas, and have below average incomes and education levels. Metro Singles are likely to frequent convenience stores, and are employed primarily in blue-collar occupations. They are likely to use a savings and loan and prepaid calling cards. 33 LIVING OFF THE LAND - This segment's population consists of married couples who live primarily in rural areas and have larger than average household sizes. They have below average median incomes, own their homes. and are likely to be employed in the fishing, farming, and forestry industries. People in this segment are likely to go hunting, own real estate, and have a satellite dish. 34 BOOKS AND NEW RECRUITS - This segment's population consists of young. single adults who live in rental or group quarters in urban and suburban areas. They have an above average education but below average median income. They are likely to purchase designer jeans, eat pizza, have a student loan, read entertainment magazines, and play baseball or softball. 35 BUY AMERICAN - This segment's population consists primarily of married couples with children who reside in suburban and rural areas. They are less likely to be educated beyond the high school level. They enjoy hunting and perform vehicle maintenance themselves. Buy Americans are likely to have personal loans and bank close to work. 36 METRO MIX - This segment's population typically consists of young singles living in non- family households located in urban areas. They are primarily renters with below average median income and overall education levels who are likely to work in administrative support and service occupations. This segment is very likely to use a Laundromat and travel less than a mile to the grocery store. Arroyo Grande & Grover Beach, CA - Phase I 31 Dua Soon_ a.ncu. h:. __ 0 2002.1_tnc.. 0 2002. _ R_ ....... 0 2001. __1leHoRh Ire.. _ Gocpophic: Dua T"""",,,*.1nc.. 0 2001. nt~ e~~ fill Community/D. ',~f w: -.,..,' _"I Cities of Arroyo Grande & Grover Beach, CA . 37 URBAN UP AND COMERS - This segment's population consists of singles who rent their homes and are likely to live alone. They live in urban areas, are highly educated, and work primarily in white-collar occupations. Urban Up and Comers are likely to bank by Internet, have a student loan, go jogging, and own a laptop Pc. 38 RUSTIC HOMESTEADERS - These families live primarily in rural areas and are likely to be married couples with older children present. They are not likely to have an education beyond high school, and are employed in blue-collar occupations. Many Rustic Homesteaders go hunting and fishing, drive a pick-up truck, and own a separate freezer. 39 ON THEIR OWN - This segment's population typically consists of seniors, with some young adults also present. They live primarily in renter-occupied housing located in urban or suburban areas, and rank high in owning a hatchback automobile and frequenting convenience stores. This segment is also very likely to have a Roth IRA and watch prime-time television. 40 TRYING METRO TIMES - Young, single parents and seniors make up this segment. They live in urban and suburban areas and are typically renters. This segment's population is more likely than average to shop at convenience stores and use prepaid calling cards. They have made several furniture and appliance purchases in the last year. 41 CLOSE-KNIT FAMILIES - These families consist of young adults with children. They are typically renters living in urban areas. This segment tends to eat at fast-food restaurants and use non-traditional banking services. Close-Knit Families are likely to listen to contemporary hits radio and enjoy daytime television. 42 TRYING RURAL TIMES - This segment's population typically consists of young. rural households with children. Primarily homeowners with median income and education levels well below the national average, they are more likely to work in blue-collar occupations. Members of this segment are likely to be on a church board and travel II or more miles to a grocery store. 43 MANUFACTURING USA - This segment's population consists of very low-income households located in urban and suburban areas. They are likely to be young adults with children, or elderly. The elderly members of this segment are likely to use denture cleaners, have Social Security direct deposit, and be involved in church and civic groups. 44 HARD YEARS - This segment's population is likely to be young adults or seniors who live in urban or suburban areas. They have income and education levels well below the national average and reside in multi-family dwelling units. These individuals are active and enjoy athletic activities such as basketball and in-line skating. Hard Years are among the heaviest television and yellow page users, Arroyo Grande & Grover Beach, CA - Phase I 32 Ooa Scurceo: ~ h:. _ 0 2002.'nfoUSA.lnc.. 0 2002. N....... R_......... 0 1002. __'no:..01OO2.~o... T~, 1<I<.0'lOO1 r~. Communitv/D. e- {,- ~ 'I' ,:,~j' .,. -. ....- .1'1 Cities O'f ArroyO' Grande & GrO'ver Beach, CA 45 STRUGGLING METRO MIX - This segment's population typically consists of younger singles who rent their homes in urban areas. They are less likely to have children, and rank in the top five segments of those who shop at convenience stores, use a Laundromat, and bank near their work. Struggling Metro Mix ranks high in listening to urban contemporary radio. 46 DIFFICULT TIMES - This segment's population consists of families with children. They are likely to be renters and work in the service sector or other blue-collar occupations. This segment is likely to make jewelry purchases and buy men and women's designer jeans. They also watch a great deal of daytime television and are likely to own a Sega Game System. 47 UNIVERSITY USA - This segment's population typically consists of young singles with very low incomes who live in non-family households and group quarters. They live primarily in urban areas and almost all are in college. They rank high in participating in such leisure activities as jogging, weightlifting, in-line skating, and hiking. University USAs are likely to have student loans and own a laptop computer. 48 URBAN SINGLES - This segment's population consists primarily of young adults and seniors who rent in urban or suburban areas. Most likely, they are single-occupant households residing in multi-unit structures. Urban singles are likely to enjoy traveling and dining out. They shop frequently at convenience stores and many of them own a video game system. 49 ANOMALIES - Some observations do not fit perfectly within an identified cluster. Forcing these "outliers" would result in a loss of homogeneity; therefore, they have been assigned to this segment to eliminate them from consideration in a marketing plan. 50 UNCLASSIFIED - A small number of ZIP+4s are unclassified due to a lack of residential data; therefore, they have been included in this segment. These ZIP+4s are likely to be businesses or P.O. Boxes. Arroyo Grande & Grover Beach, CA - Phase I 33 0.0. Sour<.., ~ Inc. ~02002, InloUSA.lnc..O 2002, -.. R_ _01001. __1nc..01001. Goc&nf>hI<o.o TodoIc>Ic>&I1.1nc.. 01001- ----.._---- ---~~-- 4 Mid-Life Success . Segment Concentration by Designated Market Area (DMA) Plllllratlon Index c::J 0 (None) c::::::J 1 to 99 ~ 100 to 199 ~ 200 to 399 _ 400 Dr more ,. These households have very high incomes and live primarily in suburban areas. They are homeowners with very high property values, who work in white-collar occupations such as sales. Adults in this segment are over 20% more likely than average to be between 50 and 59 years old. Mid-Life Success households have a median income that is 77% above the national average, ranking them fifth in this category. These households are more likely than average to contain two to four people and just over 36% have children. Although predominately white, nearly six percent of these households are Asian, which is more than twice the national mean. Most of these households are located in suburban areas along the two coasts. This segment ranks tenth in having a bachelors or post graduate degree and eighth in having a white-collar occupation. Specifically, they rank eighth in sales, seventh in executive and managerial positions and ninth in professional specialty occupations. Mid-Life Success households. are 12% more likely than average to have two or more workers in the household. A majority of this segment owns a home that values two-and-a-halftimes the national average. This segment is very likely to own an Apple/Mac PC and obtain financial services on-line. They like to use discount brokers to purchase stocks. Mid-Life Success members keep infonned by reading news and travel magazines. Arroyo Grande & Grover Beach, CA - Phase I 34 o.u SeInes: CIortIas.Inc..I1ic_ 0 1OO2.1nIoUSA.1nc.. 0 100:1. N.....I R_ ""- 0 200:1.__ _Ine.. 02002. ~ o.u T..........,.1nc.. 0 100:1. Demographic Data . Age Income Mean Index Rank Mean Index Rank 0-4 Years 6.25 89 33 < $15,000 4.44 31 45 5 - 9 Years 6.55 92 33 $15,000 - $25,000 5.06 40 45 10 - 14 Years 6.73 94 32 $25.000 - $35,000 5.98 50 45 15 - 17 Years 3.97 97 30 $35.000 - $50,000 10.59 67 45 18 - 20 Years 3.42 82 42 $50.000 - $75,000 20.09 101 19 21 Years 1.11 81 41 $75.000 - $100,000 17.84 159 8 22 - 24 Years 3.46 90 43 $100,000 - $150,000 19.16 231 6 25 - 29 Years 6.26 96 33 $150.000 + 16.84 296 5 30 - 34 Years 6.72 95 34 Average Income $103,203 167 5 35 - 39 Years 7.10 95 31 Median Income $80,388 177 5 40 - 44 Years 8.67 108 12 45 - 49 Years 8.70 118 6 50 - 54 Years 8.18 123 3 Race/Ethnicity 55 - 59 Years 6.08 122 5 Mean Index Rank 60 - 64 Years 4.67 113 12 White 88.88 111 22 65 - 69 Years 3.73 104 19 Black 2.72 23 45 70 - 74 Years 3.21 96 26 Native American 0.38 48 41 75 - 84 Years 3.96 88 33 Asian 5.92 213 9 85 + Years 1.24 79 35 Pacific Islander 0.22 152 10 Average Age 37.94 103 19 Other 1.88 48 32 Median Age 39.00 107 13 Hispanic 5.87 65 26 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 86.48 103 19 Owner Occupied 76.76 120 13 Non-family HHs 12.25 90 28 Renter Occupied 23.24 65 38 Group Quarters 1.27 47 40 Median Rent Paid $613 164 5 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50,000 0.63 5 45 1 Unit (Attached) 7.76 148 10 $50.000 - $100.000 4.09 14 47 1 Unit (Detached) 72.23 122 14 $100.000 - $150.000 12.04 53 43 2 Units 2.60 54 37 $150,000 - $200.000 14.43 117 14 3 - 9 Units 6.60 68 35 $200.000 - $300.000 26.52 213 4 10 - 49 Units 6.13 71 23 $300.000 - $400.000 17.41 354 2 50 + Units 1.89 44 26 $400.000 - $500,000 10.42 445 3 Mobile Home 1.98 27 37 $500.000+ 14.46 416 4 Other Type of Unit 0.82 74 41 Median Property Value $270,951 229 4 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 10.02 40 45 1 Person 18.98 77 37 High School Graduate 21.01 70 39 2 Persons 34.77 109 11 Some College 22.17 118 9 3 - 4 Persons 36.00 111 14 Associate Degree 7.88 128 6 5 - 6 Persons 9.08 98 28 Bachelors Degree 24.20 185 10 7+ Persons 1.17 68 28 Post Graduate Degree 14.72 204 10 Average HH Size 2.70 103 18 Arroyo Grande & Grover Beach, CA - Phase I 35 Dou Sou:<.., 00nw.1nc.. __ 0 l002.1nIoUSA. Inc.. 0 1001. N..-. A_ ""- 0 1001. __ _Inc.. 01001. Gea&ntoI* Dou T..........,.1nc.. 0 1001. Lifestyle Data - Mid-Life Success Members are more likely to... Leisure & Recreation Index 1. Visit Disneyland (CA) 371 2. Eat at Carl's Jr. 275 3. Use a professional cleaning service 242 4. Shop at Arco AM/PM 239 5. Purchase gasoline with a credit card 223 6. Use a maid or housekeeper 218 7. Have stayed 15 or more nights on foreign travel in the last 3 years 214 8. Rent a car for business use 210 9. Eat at Jack-In-The-Box 210 10. Contribute $50 or more to Public Broadcasting 208 11. Go snow skiing 206 12. Own racquetball equipment 203 13. Have carpets professionally cleaned 200 14. Own or lease a luxury car 200 15. Belona to AAA 197 Communications & Technolo Index 1. Have two or more phone lines for use with a fax machine 303 2. Use the internet at home for investments 279 3. Have three or more PCs in the household 255 4. Make international phone calls 239 5. Make 3+ calls from a hotel room phone monthly when not at home 235 6. Have a fax machine for both personal and business use 233 7. Use the internet to purchase travel 227 8. Use AirTouch as a wireless service provider 219 9. Have two or more phone lines for convenience 217 10. Use the internet to urchase clothin 209 Financial Services Index 1. Have a first mortgage greater than $150,000 599 2. Have mutual funds obtained by internet 381 3. Have homeowner or personal property insurance greater than $300K 377 4. Utilize trusUestate planning services 333 5. Have an asseUcash management investment account 327 6. Have future/warrants/options investment products 320 7. Have a sweep (checking/DDA) account 316 8. Use discount brokerage services 313 9. Have made stock trades in last six months 277 10. Have an IRA in other investment retirement products 271 Arroyo Grande & Grover Beach, CA - Phase I 36 0... Sources: CIaribs. Inc.. _ 0 1002. WoUSA.Inc.. 0 2002. N._ _.-do ......... 0 2002. MedOmot1t RoHorch Ire.. 01002. ~ DaD TocInoIo&tr.1nc.. 0 2002. Lifestyle Data . Mid-Life Success Members are more likely to." Media Preferences Index 1. Listen to all news radio format 265 2. Read airline magazines 259 3. Listen to classical radio format 257 4. Read Bon Appetite magazine 238 5. Read Money magazine 222 6. Read Smithsonian magazine 195 7. Read Epicurean magazines 194 8. Read travel magazines 172 9. Read House Beautiful magazine 168 10. Refer to yellow pages for furniture 167 11. Refer to yellow pages for airlines and tickets 165 12. Read US News & World Report 161 13. Read Cooking Light magazine 159 14. Own four or more televisions 156 15. Read Time magazine 156 rovements Index 1. Own a hot tub/whirlpool spa 279 2. Own a trash compactor 278 3. Own a fireplace 211 4. Own an Apple/Mac PC 207 5. Own an espresso/cappuccino maker 204 6. Own a gas clothes dryer 199 7. Own an electric juicer 168 8. Own an automatic dishwasher 163 9. Have purchased exterior light fixtures in the last year 161 10. Send $100 or more on ro e I arden maintenance earl 161 Power Utilities Index 1. Have a fireplace with gas logs 315 2. Have a home security system 245 3. Have a programmable thermostat 223 4. Have timers for lights 190 5. Have a natural gas dryer 177 6. Be very likely to participate in online energy audits 173 7. Participate in a load management program 172 8. Have voluntary time-of-use rates or time-of-day rates 170 9. Rate gas provider's overall service as neutral 158 10. Have a natural gas grill 155 Arroyo Grande & Grover Beach, CA - Phase I 37 DouScorcos: CIuitu, Inc.. _01OO2.1_Inc..O:lOOz. N.......R_ _0:1001. ___Inc._I. ~Dou T~.Inc..O_Z. 10 Home Sweet Home . Segment Concentration by Designated Market Area (DMA) Penetration Index c:J 0 (None) c=:J 1 to 99 ~ 1DD to 199 ~ 2DD to 399 _ 400 or Blore .- These households are typically married couples with few if any children living in the home. They have above average household incomes, own their homes and are primarily concentrated in the suburbs. Adults in the Home Sweet Home segment are more likely than average to be between 50 and 74 years of age. Children are present in about 37% of these households, which is just slightly above the national average. They rank in the top 13 in both median household and per capita income, and rank ninth in the percentage that receive retirement income. These households are more likely than average to contain two to four people. They are 67% more likely than average to live in the suburbs, ranking them eighth. They have an above average likelihood of having a college or graduate degree and they are 18% more likely than average to work in the white-collar employment sector. In particular, they are over 22% more likely than average to work in executive and managerial, as well as professional specialty positions. The property value of this segment is about 25% higher than the national average. They are more likely to be households with two or more workers and vehicles. This segment tends to have a great deal invested in their homes. They are likely to lease their most recent vehicle and have a home equity line of credit or a second mortgage. Arroyo Grande & Grover Beach, CA - Phase I 38 DIu Scun:es: Clariw.1nc.. ~ 0 2002.1nIoIM Inc.. 0 1001 NadoraI ~_ ......... 0 2001 HeeI_ _I~ 02001 ~ Dou T~.1nc.. 0 1001 --,.~,._.....~-~_.__._-~- ...- Demographic Data . Age Income Mean Index Rank Mean Index Rank o - 4 Years 6.29 90 32 < $15,000 5.54 38 42 5 - 9 Years 6.56 92 32 $15.000 - $25.000 7.00 56 39 10 - 14 Years 6.70 93 33 $25.000 - $35.000 8.59 72 39 15 -17 Years 3.99 97 29 $35.000 - $50.000 14.60 92 35 18 - 20 Years 3.56 86 37 $50,000 - $75.000 25.58 128 3 21 Years 1.18 86 35 $75,000 - $100.000 18.01 160 7 22 - 24 Years 3.55 92 37 $100,000 - $150.000 13.75 166 11 25 - 29 Years 6.30 97 27 $150.000 + 6.92 122 12 30 - 34 Years 6.72 95 35 Average Income $76,427 123 11 35 - 39 Years 7.19 96 30 Median Income $63,941 141 11 40 - 44 Years 8.36 104 17 45 - 49 Years 8.10 110 13 50 - 54 Years 7.64 115 10 Race/Ethnicity 55 - 59 Years 5.79 117 7 Mean Index Rank 60 - 64 Years 4.69 114 9 White 92.06 115 11 65 - 69 Years 3.95 110 16 Black 3.57 30 40 70 - 74 Years 3.56 107 17 Native American 0.38 48 40 75 - 84 Years 4.49 99 26 Asian 2.47 89 22 85 + Years 1.38 88 33 Pacific Islander 0.07 48 33 Average Age 38.16 104 17 Other 1.45 37 40 Median Age 38.82 106 14 Hispanic 4.74 53 35 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 88.53 106 12 Owner Occupied 78.84 123 9 Non-family HHs 10.40 76 34 Renter Occupied 21.16 59 42 Group Quarters 1.07 40 43 Median Rent Paid $474 127 11 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50.000 1.28 10 41 1 Unit (Attached) 6.13 117 18 $50.000 - $100.000 18.21 62 36 1 Unit (Detached) 75.61 128 8 $100.000 - $150.000 32.09 141 3 2 Units 3.93 81 29 $150.000 - $200.000 20.10 163 6 3-9 Units 6.12 63 38 $200,000 - $300,000 19.77 158 13 10 - 49 Units 4.72 55 33 $300,000 - $400,000 5.46 111 16 50 + Units 0.81 19 34 $400,000 ~ $500,000 1.72 73 21 Mobile Home 1.94 27 38 $500,000+ 1.37 39 25 Other Type of Unit 0.72 66 43 Median Property Value $147,530 125 15 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 13.93 56 35 1 Person 18.37 75 38 High School Graduate 29.43 98 26 2 Persons 34.35 107 14 Some College 22.20 118 8 3 - 4 Persons 36.87 114 12 Associate Degree 7.75 126 7 5 - 6 Persons 9.34 101 27 Bachelors Degree 17.67 135 16 7+ Persons 1.07 62 33 Post Graduate Degree 9.02 125 16 Average HH Size 2.72 103 17 Arroyo Grande & Grover Beach, CA - Phase I 39 0... _ CWbs.1nc.. H_ 0 1OGZ.1NoUSA.1nc. 0 1001. N...... R_ _ 0 1001. Hod_ ~ I... _1. ~ Dab TochnoIo&ir.1nc.. 0 1001. Lifestyle Data Home Sweet Home Members are more likely to,.. Leisure & Recreation Index 1. Shop at Wawa 164 2. Eat at Friendly's 149 3. Eat at Dunkin Donuts 139 4. Spend $100 or more on dry cleaning in six months 138 5. Own or lease a minivan 138 6. Eat at Boston Market 137 7. Own a stationary bike 136 8. Lease most recent vehicle 135 9. Purchase gasoline with a credit card 135 10. Belong to AAA 133 11. Play golf 132 12. Be a union member 131 13. Go snow skiing 129 14. Have taken a cruise in the last three years 129 15. Eat at Outback Steakhouse 129 Communications & Technolo Index 1. Use Bell Atlantic Mobile as a wireless provider 162 2. Use the internet at home for investments 155 3. Have four or more working televisions connected to cable television 149 4. Use the internet to check bank or investment accounts 145 5. Use the internet to purchase travel 144 6. Have a local, long distance and wireless phone, online, and paging 140 7. Use AOL as an internet service provider 140 8. Have a wireless phone for work 138 9. Rate internet provider's overall service as neutral 137 10. Rate cable television rovider's value for mone sent as 135 Financial Services Index 1. Have fixed rate annuities 155 2. Have a second mortgage or personal loan 154 3. Have variable rate annuities 153 4. Have IRA invested in certificates of deposit 152 5. Have a home equity line of credit 152 6. Have homeowner or personal property insurance btwn $100K - $300K 150 7. Lease an automobile 145 8. Have mutual funds obtained by mail 145 9. Use discount brokerage services 145 10. Have made stock trades in the last six months 145 Arroyo Grande & Grover Beach, CA - Phase I 40 Data Scurc"" CWbs.1nc.. __01002. WoUSA.Inc..O 1002. N...... ~_ _0 1002. __ _1nc..01G02. ~hIc Data TocInoIo&t1.1nc.. 0 1002. Lifestyle Data . Home Sweet Home Members are more likely to.., Media Preferences Index 1. Listen to all news radio format 150 2. Read Golf Digest magazine 144 3. Listen to modem rock radio format 142 4. Listen to all sports radio format 140 5. Read Consumer Reports 137 6. Read Money magazine 133 7. Watch Bravo 132 8. Refer to yellow pages for garden/nursery 129 9. Watch Home & Garden TV 129 10. Read Martha Stewart Living magazine 128 11. Watch Food Network 128 12. Watch Spin City 128 13. Read Epicurean magazines 126 14. Refer to yellow pages for furniture 126 15. Watch E! 126 rovements Index 1. Own a snow blower 164 2. Own a dehumidifier 149 3. Own a gas clothes dryer 145 4. Own a coffee grinder 139 5. Own a fireplace 139 6. Have purchased wall to wall carpeting in the last year 137 7. Own an Apple/Mac PC 134 8. Own a gas grill 132 9. Spend $100 or more on property/garden maintenance yearly 130 10. Own four or more televisions 130 Power Utilities Index 1. Have a programmable thermostat 167 2. Currently participate in home energy audits 159 3. Have three or more window or wall-mounted room air conditioners 145 4. Have timers for lights 142 5. Have an extended warranty or service contract for the heating system 141 6. Use oil as the primary heating system fuel 140 7. Currently have balanced billing 140 8. Have a fireplace with gas logs 134 9. Have a carbon monoxide detector 131 10. Have a natural Qas water heater 130 Arroyo Grande & Grover Beach, CA - Phase I 41 Dua Soon"" CIorbJ.Inc.. ~ 0 lOO2.l_1n<.. 0 lOO2. Na.-J R_ ........ 0 2002. t1ecIOonatt< RoHor<h Ire.. 02002. ~ Doca TocMoIoc'r.1nc.. 0 2002. 15 Great Beginnings . Segment Concentration by Designated Market Area (DMA) ......... WH c=:J . (htt) c=:J ..11 .'~'::;'.>'~0j t. . tll I5iE .... SIt - -.-. These are typically households with one or two young adults, living in renter-occupied housing and located in urban and suburban areas. Their median household income is slightly higher than the national average and they are more likely to have attended at least some college and work in white-collar occupations. Great Beginnings contains younger adults, typically between 22 and 44 years of age. Only 30% of these households have children (20% below average). While this segment is more likely than average to contain one or two persons and have a smaller than average household size, 28% contain three to four people. Over 22% of Great Beginnings are non-family households, which is 66% above average. The median household income of this segment is slightly above the national average. They are more likely than average to live in urban and suburban areas and are concentrated along the two coasts, especially in Boston, Miami, parts of California and Seattle. This segment ranks high in all white-collar occupations, particularly technical and administrative support. They are 66% more likely to live in renter-occupied housing and over twice as likely to live in structures with three or more units. This segment is likely to own a Honda and purchase gasoline using a debit card. They also tend to listen to modern rock radio stations and read weekly news and entertainment magazines. Arroyo Grande & Grover Beach, CA - Phase I 42 Cob _ CIarItu, Inc.. __ 0 2002.lnIoUSA.lnc.. 0 2002, -. Reseon:h ""-'02002,__ _Inc.. 02002, ~'*' Cob TochnoIo&tY.1nc.. 0 2002, Demographic Data . Age Income Mean Index Rank Mean Index Rank 0-4 Years 6.62 95 31 < $15,000 9.99 69 35 5 - 9 Years 6.68 94 31 $15,000 - $25,000 11.88 94 34 10 - 14 Years 6.84 95 31 $25,000 - $35,000 13.75 115 24 15 - 17 Years 3.38 82 38 $35,000 - $50,000 19.52 123 2 18 - 20 Years 3.24 78 46 $50,000 - $75,000 23.25 117 9 21 Years 1.28 93 27 $75,000 - $100,000 11.55 103 16 22 - 24 Years 3.97 103 15 $100,000 - $150,000 7.02 85 18 25 - 29 Years 6.86 106 13 $150,000 + 3.04 53 23 30 - 34 Years 8.85 125 6 Average Income $55,435 90 21 35 - 39 Years 10.39 139 4 Median Income $46,053 101 17 40 - 44 Years 9.48 118 6 45 - 49 Years 7.45 101 17 50 - 54 Years 6.23 94 31 Race/Ethnicity 55 - 59 Years 4.41 89 36 Mean Index Rank 60 - 64 Years 3.47 84 39 White 83.31 104 30 65 - 69 Years 2.92 81 38 Black 7.64 63 22 70 - 74 Years 2.71 81 37 Native American 0.56 71 30 75 - 84 Years 3.78 84 35 Asian 4.64 167 12 85 + Years 1.44 91 31 Pacific Islander 0.19 128 13 Average Age 36.18 98 30 Other 3.66 93 11 Median Age 36.24 99 26 Hispanic 9.44 105 11 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 75.79 91 39 Owner Occupied 40.74 63 38 Non-family HHs 22.66 166 9 Renter Occupied 59.27 166 13 Group Quarters 1.55 58 37 Median Rent Paid $458 123 13 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50,000 1.92 16 36 1 Unit (Attached) 6.71 128 15 $50,000 - $100,000 22.46 76 34 1 Unit (Detached) 31.54 53 41 $100,000 - $150,000 31.24 138 4 2 Units 5.21 108 16 $150,000 - $200,000 17.83 144 10 3 - 9 Units 19.31 200 7 $200,000 - $300,000 17.07 137 15 10-49 Units 26.23 306 8 $300,000 - $400,000 5.52 112 15 50 + Units 7.66 178 10 $400,000 - $500,000 2.14 91 16 Mobile Home 2.34 32 32 $500,000+ 1.82 52 21 Other Type of Unit 1.02 93 36 Median Property Value $141,003 119 16 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 16.46 66 33 1 Person 31.53 128 14 High School Graduate 27.77 93 30 2 Persons 34.23 107 15 Some College 23.05 123 5 3 - 4 Persons 27.55 85 37 Associate Degree 7.72 125 8 5 - 6 Persons 5.82 63 41 Bachelors Degree 17.21 131 17 7+ Persons 0.88 51 39 Post Graduate Degree 7.79 108 19 Average HH Size 2.31 88 38 Arroyo Grande & Grover Beach, CA - Phase I 43 0... Soorc.., ~ Inc.. __ 01002.1_1nc..0 1001. N.donoI R_ _01001. __1.....01001. ~ 0... TocIwK>Icttr.1nc.. 0 1001. Lifestyle Data Great Beginnings Members are more likely to.., . Leisure & Recreation Index 1. Shop at Arco AM/PM 167 2. Purchase gasoline with a debit card 148 3. Own or lease a Honda 147 4. Rollerblade or in-line skate 145 5. Eat at Dunkin Donuts 141 6. Shop at 7-11 137 7. Eat at T.G.I.Friday's 137 8. Have rented a truck or trailer in the last year 134 9. Own downhill ski equipment 133 10. Visit Disneyland (CA) 132 11. Use a Laundromat 132 12. Eat at Jack-In-The-Box 132 13. Eat at Boston Market 130 14. Rent a car for personal use 127 15. Purchase aasoline at a full service station 127 Communications & Technolo Index 1. Subscribe to Univision 163 2. Be very interested in ordering other products and services online 153 3. Be very interested in ordering new services online 151 4. Be very interested in adding or deleting services online 150 5. Have a DVD player 140 6. Use the internet to pay bills 139 7. Have internet access at work 138 8. Switch long distance service provider because of an inducement 134 9. Be interested in instant messaging on wireless phone 132 10. Use AOL as an internet service rovider 130 Financial Services Index 1. Have a student loan 146 2. Have a ROTH IRA 145 3. Have been offered internet bill paying 137 4. Use internet banking 131 5. Use personal finance management software 131 6. Have an American Express Optima card 128 7. Have a checking account with restricted teller use 127 8. Have a debit card with the VISA or MasterCard logo 124 9. Have a mutual fund obtained from a bank, S&L, or credit union 124 10. Bank at an ATM 122 Arroyo Grande & Grover Beach, CA - Phase I 44 Dou Soon.., CIoritu. In<.. __ 0 2002.1nIoIM In<.. 02002. N._ R_ Bw-. 0 2002. __ _Ine.. 02002. GoopophIc Dou TecmoIo&tr.1n<.. 02002. Lifestyle Data Great Beginnings Members are more likely to.,. . Media Preferences Index 1. Read Rolling Stone magazine 163 2. Watch MTV 159 3. Listen to modem rock radio format 157 4. Read PC Magazine 156 5. Read Cosmopolitan magazine 154 6. Watch VH-1 149 7. Read Entertainment Weekly magazine 147 8. Watch E! 146 9. Watch Comedy Central 144 10. Listen to album oriented progressive rock radio format 143 11. Watch FX 139 12. Read Vogue magazine 135 13. Read fitness magazines 133 14. Read Martha Stewart Living magazine 131 15. Read men's magazines 125 rovements Index 1. Own a laptop PC 131 2. Own an Apple/Mac PC 129 3. Have purchased kitchen or dining room furniture in the last year 123 4. Own a CD player 113 5. Have purchased table settings in the last year 113 6. Have purchased big ticket furniture items in the last year 112 7. Have purchased kitchen/cooking products in the last year 112 8. Have purchased a sofa sectional in the last year 111 9. Have purchased curtains in the last year 111 10. Have urchased a vacuum cleaner in the last ear 111 Power Utilities Index 1. Be very likely to participate in online energy audits 131 2. Use built-in room or baseboard heaters as primary heating system 128 3. Rate gas provider's overall service as neutral 126 4. Rate electric provider's overall service as neutral 124 5. Use electricity for the primary heating system fuel 120 6. Have one central air conditioner 119 7. Purchase an extended warranty 118 8. Be very interested in purchasing a home security system 117 9. Be very likely to participate in a fixed rate billing plan 117 10. Beve interested in urchasin a ro rammable thermostat 117 Arroyo Grande & Grover. Beach, CA - Phase I 45 Daca So.rc:K CIontu. Inc.. __ 0 2002.1nIoUSA.1nc.. 0 2002. N...... ~_ au.- 0 1002. __ _Inc.. 01002. ~ Daca Tod-noIo&'r.1nc.. 0 2001. 16 Country Home Families . Segment Concentration by Designated Market Area (DMA) ,...... ..... c::::J ....... E:J ,It. ~I."III I!B!i ..... - ....-. , Country Home Families are typically married couples with children, and living in rural areas. They have a median household income slightly above the national average. They are likely to own their home and work in blue-collar occupations. The households in this segment are typically families with children present in the home. Adults in this segment are likely to be between the ages of 45 and 59. They have above average median household income and a per capita income just below the national average. Over 91 % of these households live in rural areas, which is more than 3.6 times the national average. They are found in the highest concentrations in the northern parts of the country. This segment is more likely to be high school educated and nearly 16% are civilian veterans. They are 17% more likely to work in blue-collar occupations and rank first in the precision production and craft trades. Over 82% own their homes (ranking them seventh in this category) and almost 15% live in mobile homes (twice the national average). They rank fourth in having three or more vehicles in the household. These households enjoy outdoor activities such as hunting and camping. They tend to own motor homes, boats, rifles and fishing equipment. They use credit unions, listen to country music stations and read hunting and fishing magazines. Arroyo Grande & Grover Beach, CA - Phase I 46 o.u Scun:es: CIaritu, Inc.. __ 0 2002.lnIoUSA,lnc.. 0 2002. No..... ~_ -..- 0 2002. __ _Ire.. 02002. GocsnPI* o.u TocMoIccir.1nc.. 0 2002. Demographic Data . Age Income Mean Index Rank Mean Index Rank 0- 4 Years 6.93 99 24 < $15,000 8.77 61 37 5 - 9 Years 7.37 103 23 $15,000 - $25,000 10.13 80 37 10 -14 Years 7.49 104 19 $25,000 - $35,000 11.12 93 37 15 -17 Years 4.54 110 10 $35,000 - $50,000 16.89 107 21 18 - 20 Years 3.92 94 25 $50,000 - $75,000 25.37 127 4 21 Years 1.24 91 28 $75,000 - $100,000 14.55 130 11 22 - 24 Years 3.77 98 26 $100,000 - $150,000 9.01 109 14 25 - 29 Years 6.40 99 25 $150,000 + 4.16 73 20 30 - 34 Years 6.35 90 43 Average Income $64,276 104 14 35 - 39 Years 6.84 92 37 Median Income $53,047 117 14 40 - 44 Years 8.26 103 18 45 - 49 Years 8.06 109 14 50 - 54 Years 7.43 112 13 Race/Ethnicity 55 - 59 Years 5.57 112 10 Mean Index Rank 60 - 64 Years 4.39 106 17 White 95.33 119 2 65 - 69 Years 3.53 98 25 Black 2.70 22 46 70 - 74 Years 3.06 92 33 Native American 0.60 76 28 75 - 84 Years 3.73 82 36 Asian 0.50 18 46 85 + Years 1.13 72 36 Pacific Islander 0.04 29 43 Average Age 36.37 99 25 Other 0.83 21 48 Median Age 36.51 100 24 Hispanic 2.21 25 50 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 90.19 108 7 Owner Occupied 82.15 128 7 Non-family HHs 8.37 61 42 Renter Occupied 17.85 50 44 Group Quarters 1.43 53 38 Median Rent Paid $311 83 34 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50,000 7.49 61 29 1 Unit (Attached) 1.68 32 46 $50,000 - $100,000 33.02 112 25 1 Unit (Detached) 76.57 130 7 $100,000 - $150,000 30.64 135 5 2 Units 2.18 45 40 $150,000 - $200,000 14.33 116 15 3 - 9 Units 2.84 29 45 $200,000 - $300,000 10.30 83 26 10 - 49 Units 1.17 14 46 $300,000 - $400,000 2.57 52 25 50 + Units 0.14 3 47 $400,000 - $500,000 0.85 3~ 30 Mobile Home 14.39 199 6 $500,000+ 0.80 23 30 Other Type of Unit 1.02 93 34 Median Property Value $115,489 98 25 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 21.53 87 30 1 Person 16.14 66 41 High School Graduate 37.65 126 2 2 Persons 32.81 102 24 Some College 18.64 99 26 3 - 4 Persons 38.83 120 9 Associate Degree 6.82 111 13 5 - 6 Persons 10.89 118 13 Bachelors Degree 10.31 79 27 7+ Persons 1.33 77 23 Post Graduate Degree 5.07 70 29 Average HH Size 2.85 108 12 Arroyo Grande & Grover Beach, CA - Phase I 47 Dou _ CIaritu, Inc.. _ 0 2002, InIoUSA, Inc.. 0 2002. N.donoI ~_ ...... 0 2002. __ ReMon!> Inc.. 02002. GootnPI* Dou Toch1oIo&'r.1nc.. 0 2002. Lifestyle Data Country Home Families Members are more likely to.., . Leisure & Recreation Index 1. Travel six to ten miles to a grocery store 251 2. Own a boat 188 3. Go hunting 179 4. Own a motor home or camper 174 5. Own a shotgun or rifle 167 6. Own or lease a motorcycle 163 7. Own a vehicle with 4-wheel drive 152 8. Go bird watching 148 9. Eat at Bob Evan's 144 10. Own or lease a truck, van or SUV 142 11. Shop at Citgo Quik Mart 140 12. Eat at Cracker Barrel 140 13. Go fishing 137 14. Own a tent 137 15. Have a pet 136 Communications & Technolo Index 1. Have a satellite 169 2. Have two or more working televisions connected to satellite television 169 3. Use a local internet service provider 153 4. Be very interested in an ISDN line 136 5. Use Cellular One as a wireless service provider 135 6. Be very interested in a cable modem 135 7. Use the local phone company as a long distance provider 129 8. Rate phone provider's variety of programs/services offered as poor 129 9. Use home PC for desktop publishing 126 10. Rate wireless service rovider's overall service as ood 125 Financial Services Index 1. Have a home equity line of credit 155 2. Have a second mortgage or equity loan 149 3. Have lost income insurance 141 4. Own investment real estate 141 5. Have a new car loan 138 6. Have face value life insurance between $100,000 - $249,000 130 7. Use a bank branch closest to work 130 8. Have homeowner or personal property insurance btwn $100K - $300K 127 9. Have disability insurance 127 10. Use a credit union 123 Arroyo Grande & Grover Beach, CA - Phase I 48 0... Soo.rces: CIartw, Inc.. ~ 0 1002. hioUSA.lnc. 0 1001. N....... ~_ ""- 0 1002. Hod_ _Inc.. _ Goo&nI>hI< DoG Tech>oIc&ty.1nc.. 0 1001. Lifestyle Data Country Home Families Members are more likely to.,. - Media Preferences Index 1. Have a satellite dish or disc 205 2. Read Country Home magazine 183 3. Read Field & Stream magazine 173 4. Read Country Living magazine 168 5. Listen to country radio format 155 6. Read fishing and hunting magazines 154 7. Read gardening magazines 146 8. Refer to yellow pages for automobile parts and supplies 146 9. Watch the Academy of Country Music Awards 141 10. Watch Country Music TV 133 11. Watch When Animals Attack 133 12. Watch Antiques Roadshow 132 13. Watch the Indianapolis 500 131 14. Watch the Drew Carey Show 129 15. Read Popular Mechanics magazine 125 Index 1. Own a riding lawn mower 223 2. Own a kerosene heater 208 3. Own water softener 189 4. Own a stationary table saw 179 5. Own a paint sprayer 170 6. Own a hot tub/whirlpool spa 150 7. Own a waterbed 149 8. Have done exterior paint work in the last year 148 9. Own a gas grill 147 10. Own an electric drill cordless 144 Power Utilities Index 1. Use propane for the primary heating system fuel 279 2. Have an oil or propane water heater 236 3. Have a dehumidifier 158 4. Use a heat pump for cooling equipment 148 5. Have a current water heater that replaced an electric water heater 142 6. Have a freezer separate from the refrigerator 132 7. Have voluntary time-of-use rates or time-of-day rates 122 8. Have a carbon monoxide detector 120 9. Have a fireplace with gas logs 118 10. Not purchase an extended warranty 117 Arroyo Grande & Grover Beach, CA - Phase I 49 Om s.u... a.no...ln<.. Mic.-....e. 0 2002. I_In<.. 0:1002. N_I R_ _ 0 2002. HodOmatlt _In<. 02002. Goop>phic Om T~.1nc.. 0:1002- .. .- . . . . -~~----_._- . . - 18 White Picket Fences Segment Concentration by Designated Market Area (DMA) ............. .... c::::J ...... c::J II.. ~ 1....1. ~ ..--. - -....... . These are typically suburban families with one or two children. They have median household incomes just below the national average, own their homes and work in blue-collar occupations. White Picket Fence adults tend to be between 35 and 44 years of age. They are more likely than average to be married. These families are 10% more likely than average to be three to four persons households. Their median household income is just below the national average and their per capita income is 17% below average. Their concentration in suburban areas is very high and a slightly higher than average percentage live in urban areas as well. These households tend to be located in the Midwest and West. They rank fifth in terms of ending their education after graduating high school and they are 12% more likely than average to have blue-collar occupations. They rank ninth in precision production and crafts and they are 11 % more likely than average to work in administrative support positions. Seventy percent own their homes (9% above average) and their median property value is 22% below the national average Many of these households enjoy bingo, bowling and home delivery meals, such as pizza. They utilize credit unions and have personal loans for home improvement projects. They are likely to have purchased wallpaper, carpeting, roofing and doors within the last year. Arroyo Grande & Grover Beach, CA - Phase I 50 0... Soorc:u CIarIw. In<.. _ CllOO2.ltIoUSA.1nc.. Cl1OO%. N..-. R_ ...... CllOO%. Hod_ _Ine.. _ GooanPhi< 0... T""'"""'atr.1nc.. Cl1OO%. Demographic Data . Age Income Mean Index Rank Mean Index Rank o - 4 Years 7.53 108 14 < $15,000 11.16 77 32 5 - 9 Years 7.63 107 14 $15,000 - $25,000 12.87 102 32 10 - 14 Years 7.56 105 16 $25,000 - $35,000 13.88 116 22 15 - 17 Years 4.30 105 26 $35,000 - $50,000 19.79 125 1 18 - 20 Years 3.85 93 27 $50,000 - $75,000 24.33 122 6 21 Years 1.28 94 25 $75.000 - $100,000 10.83 96 18 22 - 24 Years 3.69 96 32 $100,000 - $150,000 5.38 65 27 25 - 29Years 6.25 96 34 $150,000 + 1.74 31 37 30 - 34 Years 7.06 99 23 Average Income $51,794 84 25 35 - 39 Years 8.02 108 11 Median Income $44,154 97 18 40 - 44 Years 8.42 105 16 45 - 49 Years 7.28 99 19 50 - 54 Years 6.35 96 24 Race/Ethnicity 55 - 59 Years 4.67 94 31 Mean Index Rank 60 - 64 Years 3.91 95 32 White 90.19 112 19 65 - 69 Years 3.39 94 30 Black 4.93 41 30 70 ~ 74 Years 3.17 95 29 Native American 0.66 84 21 75 - 84 Years 4.24 94 32 Asian 1.46 53 33 85 + Years 1.41 90 32 Pacific Islander 0.08 56 28 Average Age 35.92 98 32 Other 2.67 68 23 Median Age 35.58 97 32 Hispanic 7.15 80 19 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 86.92 104 18 Owner Occupied 69.79 109 22 Non-family HHs 11.86 87 31 Renter Occupied 30.21 84 29 Group Quarters 1.22 45 41 Median Rent Paid $353 94 27 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50,000 8.91 73 27 1 Unit (Attached) 5.13 98 27 $50,000 - $100,000 50.08 170 1 1 Unit (Detached) 66.58 113 20 $100,000 - $150.000 27.17 120 10 2 Units 6.17 128 12 $150,000 - $200.000 8.16 66 31 3 - 9 Units 8.50 88 26 $200.000 - $300.000 4.41 35 39 10 - 49 Units 4.98 58 32 $300,000 - $400,000 0.83 17 42 50 + Units 0.74 17 38 $400,000 - $500.000 0.24 10 44 Mobile Home 7.02 97 19 $500,000+ 0.20 6 45 Other Type of Unit 0.86 79 40 Median Property Value $91,617 78 31 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 24.24 98 24 1 Person 21.29 87 34 High School Graduate 36.49 122 5 2 Persons 32.43 101 27 Some College 20.25 108 20 3 - 4 Persons 35.58 110 15 Associate Degree 6.52 106 17 5 - 6 Persons 9.42 102 23 Bachelors Degree 8.77 67 33 7 + Persons 1.29 74 26 Post Graduate Degree 3.73 52 40 Average HH Size 2.69 102 20 Arroyo Grande & Grover Beach, CA - Phase I 51 0... s..n"" CIuias. Ine.. _ 0 1OGZ. 1_1ne.. 0 1001. No...... A_ _ 0 1001. _-.It -..mine.. 02002. GeqnphIc 0... TecIw>oIa&iY.1ne.. 0 1001. Lifestyle Data White Picket Fence Members are more likely to... Leisure & Recreation Index 1. Shop at Wawa 155 2. Play bingo 143 3. Purchase an air filter at K-Mart 140 4. Eat at Little Caesar's Pizza 136 5. Own or lease a Mercury 134 6. Own a bowling ball 132 7. Shop at Arco AM/PM 131 8. Play volleyball 129 9. Own or lease a motorcycle 129 10. Visit SeaWorld Marine Parks 125 11. Shop at Convenient Food Mart 125 12. Rollerblade or in-line skate 124 13. Purchase a used automobile 123 14. Order home delivery meals 122 15. Eat at Taco Bell 122 Communications & Technolo Index 1. Have heard about new LD phone provider or product by telemarketing 128 2. Have digital cable 128 3. Rate cable provider's overall service as poor/very poor 124 4. Rate long distance provider's overall service as poor/very poor 123 5. Use AirTouch as a wireless service provider 119 6. Use the internet at home to chat 119 7. Have two working televisions connected to cable television 118 8. Make 6+ calls from another standard phone monthly when not at home 117 9. Rate cable television provider's value for money spent as very poor 117 10. Use the internet at home to la ames 116 Financial Services Index 1. Have a personal loan for home improvements 140 2. Have homeowner or personal property insurance btwn $25K - $99K 124 3. Have a second mortgage or personal loan 124 4. Have an auto loan through a dealership 121 5. Have vision care insurance 120 6. Have disability insurance 115 7. Use a credit union 114 8. Have installment credit products 113 9, Have a combination term/whole life insurance policy 112 10. Have a non-interest checkinQ account 112 Arroyo Grande & Grover Beach, CA - Phase I 52 o.u Scwas: 0arias.1nc.. __ 0 1OO2.InIoUSA.Inc.. 0 1002. _ R_ _ 0 1002. _1omuIt R-u.lnc., _2. Goop>phIc o.u ToctnoIo&tr.1nc.. 0 1002. Lifestyle Data . White Picket Fence Members are more likely to... Media Preferences Index 1. Listen to classic rock radio format 149 2. Watch FX 138 3. Watch Food Network 136 4. Watch SCI-FI Channel 134 5. Watch Bob Vila Home Again 132 6. Watch the Drew Carey Show 132 7. Watch VH-1 131 8. Read Entertainment Weekly magazine 129 9. Watch MTV 129 10. Watch Cops 128 11. Read The Cable Guide magazine 126 12. Read Popular Mechanics magazine 126 13. Read Rolling Stone magazine 126 14. Watch Nick at Night 125 15. Watch General Hospital 121 rovements Index 1. Own a snow blower 132 2. Own a video game system 130 3. Have remodeled a bathroom in the last year 128 4. Have purchased interior/exterior doors in the last year 127 5. Have purchased wall to wall carpet in the last year 125 6. Have remodeled a kitchen in the last year 125 7. Have purchased a clothes dryer in the last year 123 8. Have purchased roofing in the last year 122 9. Own a carpet steam cleaner 118 10. Have urchased wall a er in the last ear 116 Power Utilities Index 1. Rate gas provider's overall service as good 134 2. Have a natural gas water heater 127 3. Currently participate in a fixed rate billing plan 127 4. Have a natural gas dryer 126 5. Have three or more window or wall-mounted room air conditioners 118 6. Be very likely to use balanced billing 120 7. Have a natural gas grill 118 8. Have a carbon monoxide detector 117 9. Be very likely to participate in financing for appliances 115 10. Have an extended warranty or service contract for the water heater 112 Arroyo Grande & Grover Beach, CA - Phase I 53 Duo s..n"" Oor-.Ino. _ 0 1OO2.1doUSA.1no. 0 1002. N-' ~ -..- 0 2002. _iInIark _tnc.. 01G02. ~ OlD T""""*'&tr.1no. 0 1002. 20 Secure Adults . Segment Concentration by Designated Market Area (DMA) .......... .... c::J ....... c=:J ... It ~;">:%~':/:1 _ II III .. -,.- - _..... _. Older singles and couples with no children living in the suburbs typify this segment. They have median household incomes slightly below the national average. They are more likely to be homeowners, living in single unit detached or mobile homes. The Secure Adults segment ranks above the national average in every age range above 55 years. These households are 6% more likely than average to contain one person and 14% more likely to contain two people. They typically contain married couples or previously married females and have a smaller than average household size. Their median household income is 7% below the national average, and their per capita income is 6% below average. Also, they rank fifth in percent receiving retirement income. This segment is primarily located in suburban areas, scoring 35% above average for urbanicity. They have typically graduated high school and many have attended some college. The percent working in white- and blue-collar occupations is very close to the national averages (58% and 42%, respectively). They have the third highest share of civilian veterans. They are 11 % more likely than average to own single-family homes with 16% more likely than average to reside in a mobile home. This segment is more likely to be members of a fraternal order, civic, or veterans club. They prefer Oldsmobile and Buick automobiles and enjoy prime time television programming. They are likely to read mature market magazines. Arroyo Grande & Grover Beach, CA - Phase I 54 Dota Soun:.., CIoricao.Inc.. __ 0 ZOO2. WoUSA.Inc.. 0 2002. NationoJ R_ _ 0 2002. _1Imartt R_Inc.. _ Geo&nPI*: Dota TodInaIo&tY.1nc.. 0 2002. Demographic Data - Age Income Mean Index Rank Mean Index Rank 0- 4 Years 6.15 88 35 < $15,000 14.02 97 29 5 - 9 Years 6.41 90 36 $15,000 - $25.000 14.22 113 29 10 - 14 Years 6.51 91 36 $25,000 - $35,000 13.78 115 23 15 -17 Years 3.75 91 31 $35,000 - $50,000 17.84 113 15 18 - 20 Years 3.38 81 43 $50,000 - $75,000 20.88 105 18 21 Years 1.10 80 42 $75,000 - $100,000 10.07 90 21 22 - 24 Years 3.28 85 46 $100,000 - $150,000 6.07 73 23 25 - 29 Years 5.80 89 42 $150,000 + 3.12 55 22 30 - 34 Years 6.62 93 37 Average Income $53,537 86 23 35 - 39 Years 6.91 93 35 Median Income $41,707 92 22 40 - 44 Years 7.53 94 28 45 - 49 Years 7.01 95 26 50 - 54 Years 6.53 98 19 Race/Ethnicity 55 - 59 Years 5.15 104 17 Mean Index Rank 60 - 64 Years 4.81 117 8 White 91.97 115 12 65 - 69 Years 4.87 135 5 Black 4.28 35 36 70 - 74 Years 4.88 146 6 Native American 0.60 77 27 75 - 84 Years 6.90 153 6 Asian 1.31 47 36 85 + Years 2.41 153 8 Pacific Islander 0.07 46 34 Average Age 40.38 110 8 Other 1.76 45 33 Median Age 40.64 111 10 Hispanic 4.77 53 34 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 83.55 100 30 Owner Occupied 71.18 111 19 Non-family HHs 14.24 104 20 Renter Occupied 28.82 80 32 Group Quarters 2.21 82 29 Median Rent Paid $338 90 29 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50,000 11.60 95 21 1 Unit (Attached) 4.54 86 30 $50,000 - $100,000 38.28 130 18 1 Unit (Detached) 65.47 111 22 $100,000 - $150,000 26.23 116 16 2 Units 4.36 90 24 $150,000 - $200,000 11.06 89 25 3 - 9 Units 7.98 83 29 $200,000 - $300,000 8.43 68 27 10 - 49 Units 6.17 72 21 $300,000 - $400,000 2.50 51 26 50 + Units 2.08 48 23 $400,000 - $500,000 0.92 39 29 Mobile Home 8.39 116 15 $500,000+ 0.98 28 28 Other Type of Unit 1.00 91 37 Median Property Value $100,232 85 29 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 22.74 92 26 1 Person 26.04 106 20 High School Graduate 33.22 111 12 2 Persons 36.64 114 5 Some College 19.55 104 23 3 - 4 Persons 29.17 90 33 Associate Degree 6.32 103 20 5 - 6 Persons 7.21 78 37 Bachelors Degree 11.96 91 23 7+ Persons 0.93 54 37 Post Graduate Degree 6.22 86 24 Average HH Size 2.45 93 36 Arroyo Grande & Grover Beach, CA - Phase I 55 Data Son.., 0artas.1nc.. t1Ic.-...e. 01OQ2.1_1nc..0 1002. NauonoI R_ ""- 01002. __ _1nc._2. ~Data T~.1nc.. 01002. Lifestyle Data . Secure Adults Members are more likely to.., Leisure & Recreation Index 1. Purchase denture cleaners 172 2. Contribute $50 or more to Public Broadcasting 169 3. Be a member of a civic club 168 4. Be a member of a fraternal order 163 5. Be a member of a veteran club 160 6. Own or lease a Buick 157 7. Play bingo 154 8. Eat at Friendly's 153 9. Have oil changed at a dealership 140 10. Go grocery shopping in the morning 137 11. Have taken a cruise in the last three years 133 12. Write an elected official 132 13. Own or lease an Oldsmobile 130 14. Drink meal replacement shakes 127 15. Go bird watchinQ 126 Communications & Technolo Index 1. Not subscribe to wireless service because they don't need it 160 2. Believe it unimportant to consolidate comm and energy services 149 3. Not subscribe to call waiting (wireline) 138 4. Rate cable television provider's value for money spent as very good 135 5. Have basic cable 130 6. Have one working television connected to cable television 128 7. Rate long distance provider's overall service as very good 123 8. Definitely not be interested in purchasing a new PC 122 9. Be not at all interested in digital cable 120 10. Rates hone rovider's abili to be easil reached as ve ood 117 Financial Services Index 1. Have Social Security direct deposit 229 2. Have fixed rate annuities 189 3. Have annuity insurance 178 4. Own a certificate of deposit 164 5. Have government securities 158 6. Own money market funds 142 7. Have an asset/cash management investment account 135 8. Utilize trust/estate planning services 134 9. Use broker advice 133 10. Have purchased or sold stock in the last vear 127 Arroyo Grande & Grover Beach, CA - Phase I 56 Dm Sarces: 00rIIat.1nc..1'1IcrooItIone. 0 2OCD.1doUSA.1nc.. 0 2002. N....... A_ -..- 0 1002.l1odiomarttlleseon:ft Inc.. 02002. GeapaphIc: Dm T""""",*,1nc.. 0 2002. Lifestyle Data - Secure Adults Members are more likely to.., Media Preferences Index 1. Read Modem Maturity magazine 218 2. Read mature market magazines 215 3. Watch TV Specials: Kennedy Center Honors 195 4. Watch Wheel of Fortune 183 5. Watch Jeopardy 170 6. Watch The Price Is Right 162 7. Watch NBC Meet the Press 156 8. Watch TV Specials: Hallmark Hall of Fame 156 9. Watch Diagnosis Murder 152 10. Watch Bravo 148 11. Watch 60 Minutes 148 12. Watch TV Specials: Miss America Pageant 148 13. Watch Touched by an Angel 145 14. Watch Everybody Loves Raymond 142 15. Read Reader's DiQest 138 Index 1. Have purchased a recliner in the last year 157 2. Purchase cartridge film 147 3. Own an electric air cleaner 119 4. Own a hand vacuum cleaner 115 5. Own an electric grill 113 6. Own an electric juicer 112 7. Have purchased a washing machine in the last year 112 8. Use a professional exterminator 111 9. Have purchased roofing in the last year 107 10. Own a ressure cooker 107 Power Utilities Index 1. Rate electricity provider's overall service as very good 125 2. Be not at all likely to participate in time-of-use rates 123 3. Be not at all likely to participate in cash rebates 121 4. Be not at all likely to participate in a fixed rate billing plan 118 5. Be not at all likely to purchase a programmable thermostat 118 6. Use built-in room or baseboard heaters as primary heating system 117 7. Have an air cleaner 117 8. Have one window or wall-mounted room air conditioner 116 9. Have timers for lights 116 10. Be not at all interested in urchasin an outa e alert s stem 116 Arroyo Grande & Grover Beach, CA - Phase I 57 Do<a~Clartw, Inc.. _0 1002. 1_1nc..0 lOO1._R_ _01002. --Inc..OZOO2.Ceop-ophic Do<a T~.1nc.. 01002. 23 Settled In . Segment Concentration by Designated Market Area (DMA) ,...411....... c=J ...... c:::=J ..... ~ tIII.m ~ ..... - -...... . These are primarily households of older couples or singles, with no children. They live in suburban areas, have slightly below average median income and are likely to be retired. Settled In adults are more likely than average to be 55 years of age or older and there is a high likelihood of being above age 70. They rank fourth in highest median age and second in having two persons in the household. They also rank 14% above average for having one-person households. Their household income is 9% below average, and their per capita income is 4% below. They rank second in the percentage of households that receive retirement income (53% above average). They are over 65% more likely than average to live in suburban areas, and are found in high concentrations around the Great Lakes Region and in the Midwest. They are 16% more likely to own their home and their property values are 18% below average. Their education levels are similar to the national average. They are slightly more likely to work in white-collar . occupations and rank 10% above average in sales and protective service occupations. This segment is above average for living in detached single unit housing. They rank second in the share of civilian veterans. Settled In members like to stay active and enjoy doing things themselves, including minor home improvements and automobile oil changes. Their media choices are often home and garden oriented. Arroyo Grande & Grover Beach, CA - Phase I 58 Data _ CIoriI>s.Inc.. _ 0 2002.1rIoUSA.1nc. 0 2001_ R_ ...-.02001__ _I... 02002. Goo&nPhic 0... ToctnoIotIr.tnc.. 0 2001 Demographic Data . Age Income Mean Index Rank Mean Index Rank 0-4 Years 5.18 74 39 < $15,000 13.17 91 31 5 - 9 Years 5.48 77 40 $15,000 - $25,000 14.54 115 26 10 - 14 Years 5.63 78 40 $25,000 - $35,000 14.35 120 15 15 - 17 Years 3.27 80 39 $35,000 - $50,000 18.63 118 6 18 - 20 Years 3.43 83 41 $50,000 - $75,000 21.29 107 16 21 Years 1.08 79 43 $75,000 - $100,000 9.76 87 22 22 - 24 Years 3.09 80 49 $100,000 - $150,000 5.55 67 26 25 - 29 Years 5.56 86 44 $150,000 + 2.71 48 27 30 - 34 Years 6.46 91 40 Average Income $52,397 85 24 35 - 39 Years 6.46 87 41 Median Income $41,391 91 23 40 - 44 Years 7.20 90 37 45 - 49 Years 6.92 94 32 50 - 54 Years 6.68 101 18 Race/Ethnicity 55 - 59 Years 5.44 109 12 Mean Index Rank 60 - 64 Years 5.36 130 3 White 94.94 118 4 65 - 69 Years 5.62 156 2 Black 2.67 22 47 70 - 74 Years 5.69 171 4 Native American 0.44 56 35 75 - 84 Years 8.31 184 5 Asian 0.95 34 42 85 + Years 3.15 200 5 Pacific Islander 0.04 24 48 Average Age 43.07 117 . 5 Other 0.96 24 47 Median Age 43.63 120 4 Hispanic 2.99 33 46 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 81.23 97 32 Owner Occupied 74.61 116 16 Non-family HHs 15.26 112 18 Renter Occupied 25.38 71 35 Group Quarters 3.51 130 13 Median Rent Paid $321 86 32 Property Value Units In Structure Mean Index Rank Mean Index Rank < $50,000 9.78 80 25 1 Unit (Attached) 5.19 99 26 $50,000 - $100,000 43.48 147 7 1 Unit (Detached) 70.99 120 15 $100,000 - $150,000 27.00 119 11 2 Units 5.05 104 17 $150,000 - $200,000 9.82 79 28 3-9 Units 7.08 73 32 $200,000 - $300,000 6.71 54 31 10 - 49 Units 4.43 52 35 $300,000 - $400,000 1.83 37 30 50 + Units 0.99 23 31 $400,000 - $500,000 0.66 28 32 Mobile Home 5.32 74 22 $500,000+ 0.72 21 31 Other Type of Unit 0.94 86 38 Median Property Value $96,533 82 30 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 21.73 88 29 1 Person 28.03 114 18 High School Graduate 33.68 112 11 2 Persons 38.21 119 2 Some College 19.49 104 24 3 - 4 Persons 27.09 83 38 Associate Degree 6.26 102 22 5 - 6 Persons 6.04 65 40 Bachelors Degree 12.30 94 22 7+ Persons 0.63 37 43 Post Graduate Degree 6.54 91 23 Average HH Size 2.34 89 37 Arroyo Grande & Grover Beach, CA - Phase I 59 Data _ 0ariw.1nc. HIcrovIoion4t. 0 1002. WoUSA.Inc.. 0 2002. NatioraI R_ -..- 0 1002. __ _Inc.. 02002. ~ Data T""""*'tIr.1nc.. 0 21101. '....- Lifestyle Data . Settled In Members are more likely to... Leisure & Recreation Index 1. Eat at Bob Evan's 168 2. Own a stationary bike 137 3. Be a member of a fraternal order 136 4. Be a member of a veteran club 135 5. Own or lease a Buick 134 6. Eat at Cracker Barrel 133 7. Visit Disney World (FL) 132 8. Be a union member 131 9. Own or lease an Oldsmobile 131 10. Own golf clubs 131 11. Own an outboard motor boat 129 12. Purchase a women's blazer 125 13. Purchase a women's pants suit 125 14. Exercise two or more times a week 124 15. Shop at a flower shoo 123 Communications & Technolo Index 1. Use a local internet service provider 140 2. Not subscribe to wireless service because they are not interested 125 3. Rate cable provider's value for money spent as poor 123 4. Have basic cable 120 5. Be disinterested in obtaining account status information online 117 6. Rate local phone provider's bill clarity as very poor 116 7. Be unlikely to purchase wireless service in the next six months 155 8. Have four or more working televisions connected to cable television 113 9. Use the internet at home for phone calls 112 10. Rate hone service rovider's value for mone sent as ve ood 111 Financial Services Index 1. Own a certificate of deposit 146 2. Have a ROTH IRA 146 3. Have a personal loan for home improvements 137 4. Have homeowner or personal property insurance btwn $25K - $99K 127 5. Own investment real estate 127 6. Have annuity insurance 127 7. Own mutual funds 125 8. Own money market funds 123 9. Use broker advice 122 10. Use a savinQs and loan 121 Arroyo Grande & Grover Beach, CA - Phase I 60 Dau Score_ ~ In<................ 0 2002. IrioUSA. Inc. 0 2002. N....... R_ au.- 0 2002. Hod_ _Inc.. 02002. G4o&nphk: Dau T~.1n<. 0 2002. Lifestyle Data Settled In Members are more likely to... Media Preferences Index 1. Watch The Travel Channel 153 2. Read Modem Maturity magazine 143 3. Watch TV Specials: Kennedy Center Honors 143 4. Read mature market magazines 140 5. Watch Everybody Loves Raymond 137 6. Read Golf Digest magazine 134 7. Watch NBC Meet the Press 132 8. Watch US Open Golf 132 9. Watch TV Specials: Miss America Pageant 131 10. Refer to yellow pages for garden/nursery 129 11. Watch TV Specials: Hallmark Hall of Fame 128 12. Refer to yellow pages for carpet cleaning 127 13. Watch Home & Garden TV 127 14. Watch Antiques Roadshow 127 15. Read Ladies' Home Journal 124 rovements Index 1. Own a dehumidifier 160 2. Own a snow blower 157 3. Have purchased bathroomlkitchen plumbing in the last year 133 4. Have purchased a recliner in the last year 133 5. Own a piano 127 6. Own a gas clothes dryer 123 7. Own a gas grill 123 8. Have remodeled a bathroom in the last year 122 9. Have central air conditioning 122 10. Purchase cartrid e film 122 Power Utilities Index 1. Have a dehumidifier 136 2. Rate gas provider's overall service as good 127 3. Currently participate in home energy audits 124 4. Use natural gas for the primary heating system fuel 120 5. Have a natural gas grill 115 6. Currently have balanced billing 115 7. Have a humidifier 114 8. Be not at all likely to purchase a home security system 111 9. Currently participate in a load management program 109 10. Have timers for liahts 108 Arroyo Grande & Grover Beach, CA ':' Phase I 61 Dau Saurus: CkriW,1nc.. _ 02OGZ. InIoUSA. Inc.. 0 2002. NI""'" R_ _02002. Hod__1nc.. 02002. ~ Dau T~.1nc.. 02002. .,,,.,..- 39 On Their Own Segment Concentration by Designated Market Area (DMA) - ......... .... r:::=J . .....J L;.~_:.J It.. V~~:::-:::<1 ... tit B'&:J ... JIll - _...... This segment is typically seniors with some young adults also present. They live primarily in renter occupied housing that is located in urban or suburban areas. These households contain one or two persons working in white-collar specialty and blue-collar service occupations. The On Their Own segment contains above average concentrations of adults age 21, and age 30 to 39, but is comprised primarily of those over age 60. Individuals in this segment are about 20% less likely than average to be married, and to live in family households. They are 74% more likely than average to have only one person in the household (ranking them fifth). The median household income is 33% below the national average, and the per capita income is 15% below. On Their Own households are found in non-rural locations, especially in warm weather areas such as Las Vegas, Arizona and Florida. Their educational attainment is relatively similar to that of the nation and they are more likely than average to have white-collar occupations, particularly in the technical and administrative support fields. This segment consists mostly of renters paying a median rent below the national nonn. They are more than twice as likely to live in structures with three or more units and 11 % reside in mobile homes. On Their Own ranks high in owning a hatchback automobile and frequenting convenience stores. They are also very likely to have a ROTH IRA and enjoy primetime television programming. Arroyo Grande & Grover Beach. CA - Phase I 62 [)IQ s....:"" CIoriw.Inc.. __" 1002, InIoUSA.lnc.." 2002. NatIonoJ Reseorch ...-." 1002. __ _Inc.. 02002. Goc>snPhic [)IQ TocMoIo&i\'.Inc.." 2002. Demographic Data . Age Income Mean Index Rank Mean Index Rank 0-4 Years 4.40 63 43 < $15,000 22.25 154 11 5 - 9 Years 4.57 64 42 $15,000 - $25,000 19.01 151 7 10 - 14 Years 4.70 65 42 $25,000 - $35,000 16.17 135 1 15 -17 Years 2.36 57 44 $35,000 - $50,000 17.00 107 19 18 - 20 Years 4.65 112 11 $50,000 - $75,000 14.78 74 39 21 Years 1.68 123 8 $75,000 - $100,000 5.86 52 40 22 - 24 Years 3.53 92 38 $100,000 - $150,000 3.23 39 39 25 - 29 Years 5.12 79 48 $150,000 + 1.70 30 38 30 - 34 Years 7.46 105 15 Average Income $39,915 64 40 35 - 39 Years 7.54 101 18 Median Income $30,402 67 41 40 - 44 Years 6.84 85 43 45 - 49 Years 5.74 78 41 50 - 54 Years 5.22 79 40 Race/Ethnicity 55 - 59 Years 4.24 85 38 Mean Index Rank 60 - 64 Years 4.47 108 15 White 91.34 114 15 65 - 69 Years 5.60 155 3 Black 4.98 41 29 70 - 74 Years 6.53 196 2 Native American 0.56 71 29 75 - 84 Years 10.94 242 3 Asian 1.52 55 32 85 + Years 4.42 281 2 Pacific Islander 0.06 40 36 Average Age 44.89 122 3 Other 1.53 39 35 Median Age 45.20 124 3 Hispanic 4.46 50 36 Population Type Owner/Renter Mean Index Rank Mean Index Rank Family HHs 64.02 77 43 Owner Occupied 48.92 76 34 Non-family HHs 28.35 208 6 Renter Occupied 51.08 143 17 Group Quarters 7.64 284 8 Median Rent Paid $333 89 31 Property Value Units in Structure Mean Index Rank Mean Index Rank < $50,000 9.05 74 26 1 Unit (Attached) 5.39 103 23 $50,000 - $100,000 39.95 135 15 1 Unit (Detached) 32.02 54 40 $100,000 - $150,000 27.31 120 8 2 Units 5.63 116 14 $150.000 - $200,000 10.94 89 26 3-9 Units 17.75 184 11 $200,000 - $300,000 8.23 66 28 10 -49 Units 17.69 206 10 $300,000 - $400,000 2.47 50 27 50 + Units 8.92 208 8 $400.000 - $500.000 0.95 41 28 Mobile Home 11.16 154 12 $500,000+ 1.11 32 27 Other Type of Unit 1.44 132 10 Median Property Value $101,837 86 28 Education Persons in Unit Mean Index Rank Mean Index Rank Some High School 23.90 97 25 1 Person 42.72 174 5 High School Graduate 30.51 102 21 2 Persons 36.27 113 6 Some College 20.10 107 21 3 - 4 Persons 17.24 53 45 Associate Degree 5.84 95 28 5 - 6 Persons 3.33 36 45 Bachelors Degree 12.78 97 20 7+ Persons 0.44 25 45 Post Graduate Degree 6.86 95 22 Average HH Size 1.94 74 46 Arroyo Grande & Grover Beach, CA - Phase I 63 0... s...rc.., CkriIuoInc.. ~ 0 2002. b_1nc.. 0 2002. ~ R_ ""- 0 2002. __ _I..... _ ........... 0... T-......,.Inc.. 0 2002- .. Lifestyle Data On Their Own Members are more likely to.,. Leisure & Recreation Index 1. Own or lease a three door hatchback automobile 15~ 2. Eat at little Caesar's 153 3. Shop at Circle K 144 4. Eat at Friendly's 144 5. Order flowers by wire 142 6. Use a Laundromat 140 7. Travel domestically 15 or more nights in a year 133 8. Drink meal replacement shakes 129 9. Eat at Outback Steakhouse 129 10. Purchase women's t-shirts 128 11. Purchase hot dogs at a convenience store 128 12. Eat at Olive Garden 128 13. Own a stair stepper 128 14. Purchase women's gloves 127 15. Own or lease a Nissan 125 Communications & Technolo Index 1. Have one working television connected to cable television 146 2. Not have digital cable 138 3. Rate cable provider's value for money spent as very good 135 4. Not be interested in viewing account status online 133 5. Use the internet at work for education 131 6. Rate cable provider's overall service as very good 127 7. Subscribe to Univision 125 8. Rate local phone provider's value for money spent as poor 123 9. Not subscribe to wireless service because they don't need it 123 10. Have switched local hone service rovider once in the last ear 121 Financial Services Index 1. Have a ROTH IRA 130 2. Have a student loan 125 3. Have fixed rate annuities 119 4. Use a nontraditional bank branch 114 5. Have any personal loan 113 6. Have a mutual fund obtained from a bank, S&L, or credit union 112 7. Have an interest checking account 110 8. Have Social Security direct deposit 110 9. Have a debit card with the VISA or MasterCard logo 108 10. Have a MasterCard . 106 Arroyo Grande & Grover Beach, CA - Phase I 64 eu. __ CIorItu, Int.. __ 02002.1o_1nt..02002. _ _ _02002.11od__1rc.. 02002. ~ eu. Tedwdo&tI.1nt.. 02002- ._~._.~. ----_.~-~ --~-~.".- Lifestyle Data On Their Own Members are more likely to." . Media Preferences Index 1. Read health magazines 139 2. Watch TV Specials: Kennedy Center Honors 139 3. Read Prevention magazine 137 4. Read Rolling Stone magazine 137 5. Read fitness magazines 136 6. Watch CBS Evening News (Sunday) 134 7. Have referred to yellow pages four or more times in the last week 132 8. Watch Just Shoot Me 131 9. Read People magazine 130 10. Listen to classical radio format 130 11. Watch Dateline (Sunday) 129 12. Read Cooking Light magazine 128 13. Watch Cops 125 14. Watch Comedy Central 125 15. Listen to album oriented Droaressive rock radio format 123 Index 1. Have purchased kitchen/dining room furniture in the last year 127 2. Own an espresso/cappuccino maker 115 3. Own a receiver 113 4. Have purchased lawn/porch furniture in the last year 110 5. Own a pasta machine 110 6. Have remodeled a kitchen in the last year 108 7. Have purchased interior/exterior doors in the last year 107 8. Own a carpet steam cleaner 107 9. Own a coffee grinder 105 10. Use a rofessional exterminator 101 Power Utilities Index 1. Currently participate in a load management program 146 2. Use electric for the primary heating system fuel 144 3. Have one central air conditioner 126 4. Participate in a Pay-Go metering program 125 5. Be very likely to participate in a fIXed rate billing plan 121 6. Have an electric water heater 119 7. Purchase whole-house surge protection 114 8. Purchase point-of-use surge protection 114 9. Currently participate in home energy audits 114 10. Purchase an outaae alert system . 111 Arroyo Grande & Grover Beach, CA - Phase I 65 Data Scun:"" Cluibt.1nc.......-- 0 2002.1nIoUSA.1nc.. 0 2002. NotionoI R_ au.-. 0 2002. Hod_ _Inc.. 02002. GoosnPH< Data T~.1nc.. 0 2002. "._~~~. .~.. . . -'>'---'~' .- . ,~ CITY OF ~ ~':. ,'V:....'.;(}O':'l.... '. . . i .'/%1"0. . ~ ~--::---:- J \. '" :.~ Cities of Arroyo Grande & Grover Beach iJl Site City Umits 2003 Population By Block Group . 5,000 and Above . 3,000 to 5,000 [] 1,500 to 3,000 o 1,000 to 1,500 o 1,000 and Below Shopping Centers GLA in thousands .1000+ . 500 to 1000 . 100 to 500 0 Below 100 Miles I I i 0.5 1 i I i i i I ! I Arroyo Grande I Grover Beach, CA N r""~ CommunltylD w+E .-- Population 2651 s, Po"'';' Dr. Fort Worth. TUlU 76137 Prepared for the Cities of S 1<1: 817.332,3681 '0%:817.332._ e.tflQi!Otllll'WnObllXlotlCO.ctmI Arroyo Grande & Grover Beach 1IItp://wwW.bJatonco.com ___1_.___ .__~~-~~. '.i:;.:!,-..~.::~,.;-,.::'~"'~.~"'~;'.::, :,,::;'<:",,<.,::;,"'::-:-:;:"';;~-"'''..::,~'' ' . .;:x::.dZlI ~.~ II f~c{l,,;;,;,'C" ~ " CITY OF ~ ',C' >,,~,", "C,"'> ',. .... E.,.,>" ~.". 7....'. ~~,. .+,i ... ;iU J ... ..lcA_'lron....'A :!P~,' / .-- . - ,,;l.,.'c..'r ",' .- .;~~ . - ,.., " :'ci :'.'''''' l. /. . I~--.-''=---:-! . , '\, --'" ..:::: '" "<;~ /. '.< , '(T""~ " ,.- .'.' 1~ ~~... /c:, ~ ~,i '",>J~ Cities of c.,. :,' :.s', T' < ......Iv' Arroyo Grande & ..1 ,., ./ Grover Beach 227 \ ~ 7' ,,[, ",~/ ~ :{.) i::! Site ~ ~" . .. .' . /. i). /~ r=:r City Um;u ~ .' 101 ' ..,? HZ .,..., " ! .~ I / ,.~:, -' ~'- -it ,. ,;,~,. ~ 0.. ""'-\ "I. ' . ".,- -~ ~ "v' . " Chang. By Block Group 1j/( /;' 'r;x-r~ 7<?; ~ . f, . -........ '11 L c... ~~ . IS'Ho2"" \\ 1 ~-, '--- ~ 0 '''''tolS'' ~ \ / 0 5"tol"" \ ]/ , I liD 1IIiIiii...._ v:/ 0 ""to 5" \ ' ~' I '-' ~ . < 2:' .. /:> 0 Population Loss \'\ I - ~ j /;. 'l-. ~. rover.-aeacti - 'r;HaJJ-p';r!k-Blvd.& Grand Aye 'f\ Y . {.// ___ '_, . "H' f '"",,~ ~. ~fj ;/ Shop".. Co..." '.' T1:tf=1 I ~. ~ GLA in thousands ~ .~ .~ ) "~~ ~~~ ...... ( - --! 101. SOOto 1000 ( -1 'n I [E! I' ." \ I J ~ -=J. M \ . 100 to 500 ~~ --'JF=ioUCOWtJ ~=~ ~ 0 .....,.. \f '..J '--'-:JJi ~ ':l~";:O;,: · ~~'c..:~ - ; ~ ~:= ,FEtE 7'~ c' " c.j' . . cea o. . "b\'Air~ . .' I- -:-i~ -.,. Miles ._~ ~ [' J ~ ... I I I "~'-P I LIT. ...... 1 0.5 1 I I . \ , -. L- < c. .. '. I r~ Community/D Arroyo Grande I Grover Beach, CA N W+E 26$1 s. """'"' Dr. Population Growth Fort Worth, r_ 761J7 Prepared for the Cities of s ..~ '11.J!I2.J681 f.dI1.J!I2.J6116 NIftIil:tllUWfJ06K.11'oftG'O.com Arroyo Grande & Grover Beach 1urp:IMww.""""""".""" ~ ,;~): O. . ..~. :. ~ '-. ... -.-~-.-....~ : .~ . ~ .. ; ~. Cities of Arroyo Grande & Grover Beach City Limits Property Value By Block Group . $350,000 and Above . $150,000 to $350,000 o $150,000 to $250,000 0$150,000 and Below Shopping Centers GLA in thousands .1000+ . 500'01000 . 100 '0 500 o Selow 100 Miles I 0.5 1 r-1.~communityID Arroyo Grande I Grover Beach, CA N w,,_~. Property Value W+E ~~~~ ... S ..~II1.J32.JQ/ Pr~ared "'or the CitIes Of '0:<:3/7.332.3686 -" I' '",,::=~:':=:'" Arroyo Grande & Grover Beach .,- ~ ~,-~ ,lC"'.tlr.~n~IA ..:' G'/:'..,. ,~ ~-~ '':.--.' J \: ....' .~;; . ....it!i.. Cities of Arroyo Grande & Grover Beach San Luis Obispo County City Limits 2003 Population By Block Group . 5,000 and Above II 3,000 to 5,000 [] 1,500 to 3,000 o 1,000 to 1,500 o 1,000 and Below Miles I 10 20 Pa~ificOcean F~~Commun{cyfD San Luis Obispo County, CA N 2651 S""th PoltuisDriv. Population W+E Fo~:o~.1~~~JJ7 Prepared for the Cities of S 111:<:817.3323686 ..maiJ:l1IISWm@buxtorn:o.com Arroyo Grande & Grover Beach hllp:/A.ww.bwrw1lCo.com --~_._--_._--_.._---------_._-~----------~_._-------_...-------..--------- -~,- --.-------.. -------,-~~----~,- --- .--------- (/!J?/'Vtd ::J..nrl"", r"rl LV.....rlJ. TV ~ ooo~...... ~OL>L> ." ...,,_...._ ""'______--' :t CITY OF ~ ~,~~ rc"" t-'rOJ1....I... 'f " . '. . . ~, ". .- .-.':--:-' ~ '.. ~t, '. . ~... Cities of Arroyo Grande & Grover Beach San Luis Obispo County City Limits . 2n: and Above . IS" to 2n: o In: to 15" o 5" to In: o 0" to 5" o Population Loss Miles I I 0 10 20 Pacific Ocean r:r~ CommW1ity!D San Luis Obispo County, CA N W+E 2651 South Polaris Drive Population Growth Fon Worth, TU4I 76137 Prepared for the Cities of s tel: 817.332.3681 111%:817.332.3686 Arroyo Grande & Grover Beach ,.mail.'tZlUWIT,OblUtOnCO.com http://Io'WW.buxtolU:o.com --_._------------~-_._----_._----------------_.__._----.----------,,------...---.--...-...-....--- C 2004, Buxton, Fort Worth, TX 1 -888.228.9866, Ail Rights __. '..." ~~___,_,__".,""'__, _0__'_ _". ~M_U"_~' _,_ 1 CITY OF ~ ~..~ .fc....tlrOn~l... .: . ., H/%-"'. :,--"='-J \: .' ~~ ~. Cities of Arroyo Grande & Grover Beach San Luis Obispo County City Limits Average Household Income By Block Group . $200,000 and Above . $100,000 to $200,000 LJ $50,000 to $100,000 o $25,000 to $50,000 o $25,000 and Below Miles I I 10 20 Pacific .Ocean ".., r'\~ CommunityiD San Luis Obispo County, CA N W+E 2651 South Polaris Driv. Average Income Fort Worth. TUIJS 76137 Prepared for the Cities of s 1.1: 817.332.3681 lax:817 .332.3686 A"oyo Grande & Grover Beach ~-mail:answ~rs@bu:ctonco.com hnp:/Iwww.bwctonco.com ---------_._-------------------~..------ ~._--.----_._"----_._--~-----_._'-_.._-----_._-----~---- ---- --- ----------- C2004. Buxton, Fort Worth. TX '~888.228-9866, All Rights ResefV9d. ~ ~,/ .,-ClIol l"On~I'" , . ". '., . . ..)" - .. fL '':~~ ~ '~~ "" ~~.~. Cities of Arroyo Grande & Grover Beach San Luis Obispo County City Limits Property Value By Block Group . $]50,000 and Above III $250,000 to $350,000 o $150,000 to $250,000 o $150,000 and Below Miles I ] 0 10 20 Pacific Occall F"~1 Comm(JT1~ San Luis Obispo County, CA N W+E , Property Value I 2651 SoIlth PoImU Driv. , Fort Worth. TIJCII.f 76137 Prepared for the Cities of S III: 817.332.3681 1=817.332.3686 Arroyo Grande & Grover Beach ~.mail:answ~rs.bll%tonco.com hllp:/Iwww.bwctoN:o.com ---------------------- ~-------------------,--- '~---_._--_._----- C?tJrt1.d R,ll"..... C""rl W......h TV 1 ".,., ""Mo no",,,, .",...:_&.._...__ .~ ~ CITY OF ~ .~,;, ~c"'L.rO"f\,jI'" , '." ", . .. .~,;-..' <' \ 1 '=- <~-: , ". . ,,' Cities of Arroyo Grande & Grover Beach i::! Arroyo Grande Grover Beach 2003 Population By County . 100,000 and Above . 50,000 to 100,000 D 25,000 to 50,000 0 10,000 to 25,000 0 1,000 and Below Miles , , 0 50 lDO Pac.ijic , Ocean I California ! r:t;~ c fcyfD N . ,~.." ommun 2651 South Po14ris Driv_ Population W+E Fort Worth, TaM 76137 Prepared for the Cities of S I_I: 817.332.3681 lox..817J32.3686 Arroyo Grande & Grover Beach <<.mai!'answ.rsObuxtonco.com http://I.ww./nutonco.com ~_._-----~_.._------~_._,~...__._----------_._----~.__.~---.------.-.-------..-----------.----...--------..----____ ____.~_ ___ _u._. ___ ____._____,______ _________.._ ~ :~.~:.' " '. . - . ' "--,,"='-:, \"-" ;'-~. Cities of Arroyo Grande & Grover Beach i::l Arroyo Grande Grover Beach Projected Change 2003.2008 " Change By County . 2~ and Above . 15"to2~ o I~ to 15" o 5"to I~ o 0" to 5" o Population Loss Miles , 0 SO 100 (:,. Pacific Ocean ~~ Commun~ California N W+E 2651 South Pown. Driv. Population Growth Fort Worth, TUIU 76137 Prepared for the Cities of S t.l: 817.332.3681 1=817.332.3686 Arroyo Grande & Grover Beach ..mail:IIIUW."@b""-CO.com htq>:/n.ww.buxtonco.com -_._--------------_._._------~----_._.__._-_._----_._-.-----------.------- ---..-----------.---,.--...-- C 20fU, au."", Fort w""" TX '-488-228-9866, AI"""',- ~ CITY OF ~ ~,' ,fC/>..'-If.O"~'" /. . . \. ..-'. .,.i' Cities of Arroyo Grande & Grover Beach 1:l Arroyo Grande Grover Beach Average Household Income By County . $200,000 and Above . $100,000 to $200,000 [j $50,000 to $100,000 D $25,000 to $50,000 D $25,000 and Below Miles , , 0 50 100 ~ Pacific Ocean n~ California N .'~7< CommunftylY) W+E 265/ South Polaris Driv. Average Income Fori Worth, TUM 76137 Prepared for the Cities of S ,./: 817.332.3681 1=817.3323686 Arroyo Grande & Grover Beach ~.mail.'arrsw4rr.r.buxtonco.com htrp:/iWww.buxtonco.com ----------------- ~------~------~--_._--------_._-_._-------_._--~------._---~~- ----- ._-_.~----+ ~ 201U. luxfon, Fort Worth, TX 1-888-228-9866, M ItirIJtJ Ite~. --------.-..---- ~ .~,~,~' " " . " . . .;. ;."ZJ~~ .- f. -~...,_;j \- .,..,'.y' Cities of Arroyo Grande & Grover Beach f:l Arroyo Grande Grover Beach Property Value By County . $350,000 and Above . $250,000 to $350,000 o $150,000 to $250,000 o $150,000 and Below Miles , , 0 50 100 Pacific Ocean r"""'~ Commun~ California N W+E 2651 South Pa/arb Driv_ Property Value Fan Worth, Twu 76137 Prepared for the Cities of S I_I: 817.332.3681 la:<:817.332.3686 Arroyo Grande & Grover Beach ~.rrJ4iL.tI1fsw~n(lbwaonco.com htq>:/~.buxtollCa.cam ---_._--~---~------ -_.._-------------~_._,---_._--_..,-_.._,-_..._-_.- -----..--.-------------- ---------- C 2004, Bwton, Fort Worth, TX 1-888-228-9866,'AJ Ibtfa RI:WtWd. -- -,.--------.,------- .-- -----------"..",-,-, Demographics Analysis Geography: Arroyo Grande, CA 10 . Minute Trade Area Date: 8/4/20021 . Arroyo San Luis Population Profile Grande Obispo California 2008 Projection 11.357 277.564 38,241,365 2003 Estimate 16.414 258,403 35,526.692 2000 Census 15.851 246.681 33,871,648 1990 Census 14.622 216.986 29,760,021 Population Change _ Arroyo Grande 15% _ San Luis Obispo D California 10% 5% 0% I POPULATKlN GROWTH 19911-2000 POPULATION GROWTH 2000.2008 Arroyo San Luis Households by Household Type (2003) Grande Obispo California Family Household 66.3% 62.6% 68.20/0 Non-Family Household 33.7% 37.4% 31.8% Group Quarters Population by Type (2003) College Dormitories 0 3.713 127,177 Correctional Insritutions 0 7.329 249,339 Military Quarters 0 0 59,082 Nursing Homes 150 955 121,108 Other Institurions 0 2,025 44.626 Other Noninsriturional 60 1,584 221.144 Total Group Quarters Population 210 .15,606 822,476 Marital Status Persons (2003) Single Male 10.8% 15.4% 13.3% Single Female 8.7% 11.7% 16.6% Married 60.4% 56.2% 55.2% Male Previously Married 5.5% 5.8% 5.0% Female Previously Married 14.7% 10.9% 10.0% Population By Sex (2003 Est) Male 46.8% 51.2% 49.8% Female 53.2% 48.8% 50.20/. _.__._--_._-~-_..~. Demographics Analysis Geography: Arroyo Grande, CA 10 - Minute Trade Area Date: 8/4/200'4 Arroyo San Luis Population By Age (2003 Est) Grande Obispo California o to 4 years 947 13,385 2,619,914 5 to 9 years 1,009 14,234 2,671,238 10 to 14 years 1,103 16,529 2,753,969 15 to 17 years 731 10,556 1,537,280 18 to 20 years 524 15,526 1,447,209 21 to 24 years 660 18,928 2,005,305 25 to 34 years 1,490 30,210 5,158,262 35 to 44 years 2,282 36,125 5,581,078 45 to 49 years 1.395 20,928 2,587,389 50 to 54 years 1,239 18,835 2,216.340 55 to 59 years 953 14,705 1,771,438 60 to 64 years 773 10,777 1,312,731 65 to 74 years 1,450 18,184 1,957,284 75 to 84 years 1,293 14,204 1,379,388 85+ Years 565 5,277 527,867 Total Population By Age 16,414 258,40] ]5,526,692 Average Age 41.9 38.7 35.4 Population By Age (2003 Est) _ Arroyo Grande _ San Luis Obispo D California ~ c c c c c c c c c c c c c c ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ >- >- >- >- >- >- >- >- >- >- >- >- >- >- >- .... .... ::!: ~ co ..... ..... ~ .... ~ .... ~ ..... c:r; + ...... ...... ...... ..... '" -- '" co '" co ~ ~ ~ N '" '" '" co '" co '" '" ...... ...... ..... '" '" -0 -0 -- ~'--'-"'-----'" ----'-- __ ____ ---.---_._._-',0-,-' Demographics Analysis Geography: Arroyo Grand~, CA 10 - Minute Trade Area Date: 8/4/2004 Arroyo San Luis Population 16+ By Occupation (2003) Grande Obispo California Administrarive Support 1,148 15,825 2,390,370 Architecture 218 2.664 384,985 Arts 100 2,885 417,639 Building and Grounds Cleaning 209 4,842 558,352 Business Operations 228 1,605 360,677 Computer and Mathematics 157 2,268 458.571 Construction and Extracrion 430 7.248 759.277 Education, Training, library 560 7,734 866,264 Farming 84 3,609 252,626 Financial Specialists 217 1,711 366,408 Health Care 455 7,696 868,315 Installation 186 4,087 548.874 Legal 44 1.129 196,630 life 37 1,173 167,030 Management 762 9,638 1,495.419 Producrion 265 6,410 1,135,331 Sales 1,023 13,323 1,166,040 Services 1,905 29,913 3,450,172 Total Population 16+ By Occupation 7,364 115,414 15,518,345 Population 16+ By Occupation (2003) --.. --.- .---.,-- _ Arroyo Grande _ San Luis Obispo D California 0% .~~ ~,,(;:o tP .~~ '$1.-' ~" ~~ .~ ...~ .~<::o c..,~~ () ~.. ~.. ~ ,~~ ~ '-J ~ ~~.:~ c..,~ ~~'" ~c..,~ c..," ~<s "1"..... .......<<< ~ ~~ ~ ~.. ~~ ~'II .~'II .~ "I,,"'~ ~~ Demographics Analysis Geography: Arroyo Grande, CA 10 - Hinute Trade Area Date: 8/4/20()1l Arroyo San Luis Civilian labor Force (2003) Grande Obispo California Unemployed 396 7.245 1.168.306 Employed 7.364 115.414 15,518,345 Total Civilian Labor Force 7,760 122,659 16,686,651 Unemployment Rate 5.1% 5.9% 7.0% Population By Race (2003 Est) White 14,470 216.727 20,755,602 Black 104 5.603 2.386.569 American Indian 65 2,489 367.666 Asian 503 6,937 3,994,761 Pacific Islander 27 297 123,181 Other 672 17.325 6,184.447 Two Or Hore 573 9,025 1,714.466 Total Population By Race 16,414 258,403 35.526,692 *Hispanic Origin 1.890 43,558 11.858,805 Population By Race (2003 Est) 90% _ Arroyo Grande _.--- --..-------- _ San Luis Obis po ---_.~------~-----~--~-- o California 70% 60% 50% 40% ~-- ---------_._--~-~-~-------~-----~-~----~-~------~-~----------- 30% ~-- - -- - ._--------- - .- -'-'- ------ --------------- ----_.--- ._- - ------- ---- -- .----'-- - -- ---.----- -.- ~~ ._- ~-------_.._-- 20% -- --~----~-~----------------~------~------------~~---~-----------..-.- 10% 0% White Black American Indian Asian Pacific Islander Other Two Or Hore * SpanishIHispanicJLatino A Itlf-deuguted dmifiation for people wholt origins iln! from Spain, the Spilnish-spuking muntries of Centm or South America. the CilribbuR. or those identifying themsehts generill~ ilS Spanish. Spanish-American, eIC. Origin can be viewed as iII1<<stry, niltionillity. or country of birth of the person or person's piln!nu or ilnCellOIS prior to their winl in the United Statet Demographics Analysis Geography: Arroyo Grande, CA 10 - Minute Trade Area Date: 8/4/20a4 Arroyo San Luis Population By Education Attained (2003) Grande Obispo California less Than 9th Grade 3.6% 4.9% 11.6% Some High School, No Diploma 9.2% 9.40/0 11.8% High School Graduate (Includes Equivalency) 21.8% 21.7% 20.1 % Some College, No Degree 28.2% 28.0% 22.9% Associate Degree 8.9% 9.1% 7.1% Bachelor's Degree 20.3% 17.4% 17.0% Master's Degree 5.6% 5.8% 6.0% Professional School Degree 2.0% 2.3 % 2.3% Doctorate Degree 0.5% 1.2% 1.2% . -------,.-+.. Demographics Analysis Geography: Arroyo Grande, CA 10 - Minute Trade Area Date: 8/4/2004 Arroyo San Luis Household Profile Grande Obispo California 2008 Projection 7,274 106,488 12.744,157 2003 Estimate 6,772 97,910 11,978,934 2000 Census 6,478 92,739 11,502,870 1990 Census 5,822 80,229 10,381,206 Household Change _ Arroyo Grande 15% ~.~.'-~-~--------~--- _ San Luis Obispo D California 10% ____u__u___ --- -- .- --- ---- --- ---.~ 5%-- -- ---- 0% HOUSEHOLD GROWTH 2000-2008 HOUSEHOLD GROWTH 1990-2000 Arroyo San Luis Households By Type (2003) Grande ObisDo California Single Male 9.Wo 11.2% 10.5% Single Female 18.8% 15.30/0 13.0% MaITied Couple 54.4% 50.0% 50.7% Other Family: Male Head of Household 2.6% 3.6% 5.1% Other Family: Female Head of Household 9.3% 9.0% 12.4% Non-Family: Male Head of Household 3.0% 6.3% 4.8% Non-F amily: Female Head of Household 2.8% 4.6% 3.5% Demographics Analysis Geography: Arroyo Grande. CA 10 - Minute Trade Area Date: 8/41200it Arroyo _ San Luis Households By Income (2003 Est) Grande Obispo California Under $15.000 796 13.736 1,518.349 $15.000 to $24.999 680 11.139 1.245.524 $25.000 to $34.999 704 11,326 1.254.598 $35,000 to $49.999 1.017 15,880 1,756,524 $50,000 to $74.999 1.545 19.148 2,218,477 $75,000 to $99,999 775 11.427 1.449,866 $100,000 to $149,999 799 9,856 1.491,789 $150,000 to $249,999 324 3.955 724,837 $250,000 to $499,999 93 1.089 213.272 $500,000 + 39 354 105.698 Total Households By Income 6,772 97,910 11,978,934 Average Household Income $68,090 $61.958 $72,367 Per Capita Income $28,235 $24,406 $24,725 Households By Income (2003 Est) 24% - - _.- - - _ Arroyo Grande 22% -------------------------------------- ------------------------------------------....------------------- _ San Luis Obispo 20% D California 18% 16% ------------------ __".._..._ ___._____ _._~_______ . - ___ --------.----.--.-0_-.- ___ . .~__. ..__._ _.__"'__.__ 14% 12% -- ----~--_._-------- 10% 8% -- "__ ___._ _____ 0". 6%- 4% - 2% 0% I ~ ~'" 4;>'" ~'" ~'" ~+- ~ ~ ~ x ~ ~ ~ ~~ ~ ~'"' ~'"' 4;>'"' ~'"' ~'"' ~+-' ~~: ~+-' "1::,<$ ---_.._~.',._.- --......----.-.- Demographics Analysis Geography: Arroyo Grande, CA 10 - Minute Trade Area Date: 8/4/200~ Arroyo San Luis Housing Units By Year Built (2003) Grande Obispo California 1999 to 2003 503 8.091 719,367 1995 to 1998 485 6,550 540.485 1990 to 1994 507 8,472 844.167 1980 to 1989 1,348 25,305 2,094,210 1970 to 1979 1.930 26,120 2.498,932 1960 to 1969 958 13.153 2,043,311 1950 to 1959 797 9.471 1.892,361 1940 to 1949 230 4,424 938.669 Before 1939 298 6.376 1,151.401 Housing Units By Year Built (2003) 30% _ Arroyo Grande _ San Luis Obispo 25%---- ----- --------- --- ----- ----- -- ---- ---- ~_...- -- -. -----_._---~-- D California 20% --------- --- ---..------ - ------------- - ----- - ----- ______n _ ._ __.. _.__d..- _.... _ __.__ 15% ___00_ ____n.____~ ______._~_ _ _________.____._ 10% 5% -- 0% I I ~... ~'t. ~\.. ~ ~... ...-:. ~... ...~ ~~ .~ " ;~ " " " " " ~~ ~~ ~~ ~~ ~~ ~~ ~~ ~~ ~~... ~ Arroyo _ San Luis Housing Units By Type (2003) Grande ObiSDO California Single-Unit Detached 66.30/. 64.7% 56.5% Single-Unit Attached 8.7% 5.9% 7.6% Multi-Units 2 1.7% 2.90/. 2.6% Multi-Units 3 . 19 10.2% 10.60/. 16.6% Multi-Units 20 - 19 2.5% 2.4% 5.00/. Multi-Units 50+ 2.30/. 2. So/e 6.90/. Mobile 8.1% 10.20/. 4.4% Other 0.1% 0.7% 0.3% --------- . -_...------"-"-" Demographics Analysis Geography: Arroyo Grande, CA 10 - Minute Trade Area Date: 8/4/200~ Arroyo San Luis Housing Units By Occupancy (2003) Grande Obispo California Owner - Occupied 67.30/0 56.0% 53.8% Renter - Occupied 28.6% 34.7% 40.4% Vacant 4.0% 9.3% 5.8% Owner - Occupied Property Values (2003 Est) Under $20,000 . 61 1,043 130,270 $20,000 to $39,999 89 1,319 137,108 $40,000 to $59,999 45 1,216 132,038 $60,000 to $79,999 49 1,284 215,384 $80,000 to $99,999 89 1,505 358,939 $100,000 to $149,999 612 6,773 1,023,115 $150,000 to $199,999 908 11,482 1,151,904 $200,000 to $299,999 1.528 17,075 1,462,094 $300,000 to $399,999 736 8,958 797,823 $400,000 to $499,999 333 4,468 499,467 $500,000 to $749,999 226 3,213 503,877 $750,000 to $999,999 56 1,098 217,009 $1,000,000 + 19 1,012 210,739 Total Owner - Occupied Property Values 4,751 60,446 6,839,767 Owner - Occupied Property Values (2003 Est) 35% _ Arroyo Grande 30% .___.. _M___._________,. ______ __......._____...__ _,____'.__.__ __.___. ..___ ..__ ...n _ San Luis Obispo 25% o California 20% 15% -~-------------~-~--~------ 10% _______mOOH. ____H..H_.___._____.___ 5%------------------- -- 0% ~ ~'- ~'- ~'- ~~ ~ ~ ~ ~'- ~ '\~ ~'- x ~~ c\: "\: "'; <.) " ~'- <1:0<$ ~ ~,-' ~,-' ~,-' ~~. ~~. ~~. !!I.~' ~; ~~. k.>~' ~ "') ---_..._....,---~_.._-_._-- --..,-,,'.-..- Demographics Analysis Geography: Grover Beach. CA 10 - Minute Trade Area Date: 8/4/2004 Grover San Luis Population Profile Beach Obispo California 2008 Projection 14.567 277.564 38.241.365 2003 Estimate 13.633 258.403 35.526,692 2000 Census 13.067 246.681 33.871.648 1990 Census 11.102 216.986 29,760.021 Population Change _ Grover Beach 20% _ San Luis Obispo o California 15% 10% 5% 0% POPULATDN GROWTH 1990-2000 POPULATION GROWTH 2000-2008 Grover San Luis Households by. Household Type (2003) Beach Obisfo California Family Household 64.9% 62.6% 68.20/. Non-Family Household 35.1 % 37.4% 31.80/0 Group Quarters Population by Type (2003) College Dormitories 0 3.713 127.177 Correcrional Insritutions 0 7.329 249.339 Military Quarters 0 0 59.082 Nursing Homes 2 955 121.108 Other Institutions 0 2,025 44.626 Other Noninsriturional 124 1.584 221,144 Total Group Quarters Population 126 15,606 822,476 Marital Status Persons (2003) Single Male 14.5% 15.4% 13.3% Single Female 11.7% 11.7% 16.6% Married 49.9% 56.2% 55.2% Male Previously Married 8.1% 5.8% 5.0% Female Previously Married 15.8% 10.9% 10.00/. Population By Sex (2003 Est) Male 48.50/. 51.20/. 49.8% Female 51.50/. 48.8% 50.2% -.,,"",. Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/4/2004 Grover . San Luis Population By Age (2003 Est) Beach Obispo California o to 4 years 943 13,385 2,619,914 5 to 9 years 938 14,234 2,671,238 10 to 14 years 996 16,529 2,753,969 15 to 17 years 565 10,556 1,537,280 18 to 20 years 475 15,526 1,447,209 21 to 24 years 712 18,928 2,005,305 25 to 34 years 2,016 30,210 5,158,262 35 to 44 years 2,160 36,125 5,581,078 45 to 49 years 1,072 20,928 2,587,389 50 to 54 years 940 18,835 2,216.340 55 to 59 years 712 14.705 1,771,438 60 to 64 years 511 10,777 1,312,731 65 to 74 years 814 18,184 1,957,284 75 to 84 years 576 14,204 1,379,388 85+ Years 203 5,277 527,867 Total Population By Age 13,633 258,403 35,526,692 Average Age 36.6 38.7 35.4 Population By Age (2003 Est) _ Grover Beach 15%- .-- ~ _.. ... - ,~ _ San Luis Obispo D California 10% -.----- 0% I ~ I:: I:: I:: I:: I:: I:: ~ I:: I:: I:: I:: I:: I:: ~ ::: ::: ::: ::: ::: ::: ::: ::: ::: ::: ::: ::: >- >- >- >- >- >- >- >- >- >- >- >- >- >- >- ..... ... ::!: !::: co ..... .... :3= ... ..... ... ::z; .... ;;:!; + ,... ,... ....... .... .... .... .... .... co .... CD ~ ~ ~ ;:::::; .... .... .... co .... co .... .... ,... ....... .... .... .... ... ... .... Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/412004 Grover San Luis Population 16+ By Occupation (2003) Beach Obispo California Administrarive Support 967 15,825 2,390,370 Architecture 78 2,664 384,985 Arts 121 2,885 417,639 Building and Grounds Cleaning 292 4.842 558,352 Business Operations 70 1,605 360,677 Computer and Mathematics 88 2,268 458,571 Construction and Extraction 471 7,248 759,277 Education. Training. library 320 7.734 866.264 Farming 142 3,609 252.626 Financial Specialists 125 1,771 366,408 Health Care 448 7,696 868,315 Installation 334 4,087 548,874 legal 83 1,129 196,630 life 34 1,173 167.030 Management 620 9,638 1,495,419 Production 330 6,410 1,135,333 Sales 667 13,323 1,766,040 Services 1.782 29,913 3,450,772 Total Population 16 + By Occupation 6.682 115,414 15.518,345 Population 16+ By Occupation (2003) .-.- .,-- .--. --- _ __.__.n_ __ ---- .-- . . ~_. . --- _ Grover Beach _ San Luis Obispo CJ California ~~ ~...t> {9 .~ .€I:-.... ....~... ~~ ~~ ~I::- .,.~ ~~ ~ ~.. ~ ~ ~....~ ~~ ....~ ~<s ,~~ ~ ~ l~ <.; "1....... ....~ ~... ~~ ...~ #... .,.<11 -<.: .# ~ "1....... ~~ Demographics Analysis Geography: Grover Beach. CA 10 - Minute Trade Area Date: 8/4/2004 Grover San Luis Civilian labor Force (2003) Beach Obispo California Unemployed 400 7.245 1.168.306 Employed 6.682 115,414 15.518.345 Total Civilian Labor Force 1.082 122.659 16,686,651 Unemployment Rate 5.7% 5.9% 7.00/0 Population By Race (2003 Est) White 10.788 216.727 20,755,602 Black 132 5,603 2.386,569 American Indian 246 2,489 367.666 Asian 519 6,937 3.994,761 Pacific Islander 40 297 123,181 Other 1,325 17,315 6,184,447 Two Or More 583 9.025 1,714,466 Total Population By Race 13.633 258.403 35.526.692 *Hispanic Origin 3,130 43,558 11,858.805 Population By Race (2003 Est) 90% _ Grover Beach 80% ---------------------------- _ San Luis Obispo D California 70% 60% 50% 40% - ---~~---~------_._-------- -.-.-.. -- -......----....- ._._-~----------_.- ---------------..----- 30% .~. ------------------ "-----. ---- -.. ---- -~---- --_._---------- -.--------------- -----"----- -._-- .-.----.-----------.-. ..----. ---- .---- 20% ~.- - -- ------..-- ---------------------------------.--.--- "... .-..-..-.----------...-- . ---"------------ 10% ~ 0% White Black American Indian Asian Pacific Islander Other Two Or "ore * Spanish/Hispanic/Latino A sell-designated dassification lor people whose origins are from Spain, the Spanish-speaking countries 01 Central .or South America. the Caribbean, or those identi~ing themselves general~ as Spanish, Spanish-American. etc. Origin can be ,iewed as anmtry, nationality, or country 01 birth 01 the person or person's parents or ancestors prior to their arrival in the United States. Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/412004 Grover San Luis Population By Education Attained (2003) Beach Obispo California less Than 9th Grade 4.6% 4.9% 11.60/0 Some High School, No Diploma 12.6% 9.4% 11.8% High School Graduate (Includes Equivalency) 23.8% 21.7% 20.1% Some College, No Degree 30.1% 28.0% 22.9% Associate Degree 9.3% 9.1% 7.1% Bachelor's Degree 13.1% 17.4% 17.0% Master's Degree 3.9% 5.8% 6.0% Professional School Degree 2.0% 2.3% 2.3% Doctorate Degree 0.7% 1.2% 1.2% Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/4/2004 Grover San Luis Household Profile Beach Obispo California 2008 Projection 5,607 106,488 12,744,157 2003 Estimate 5,245 97,910 11,978,934 .2000 Census 5,023 92,739 11,502,870 1990 Census 4,288 80,229 10,381,206 Household Change _ Grover Beach _ San Luis Obispo 15% D California 1 0% ---~ -- ----- 5%----- 0% HOUSEHOLD GROWTH 2000-2001 HOUSEHOLD GROWTH 1990-2000 Grover San Luis Households By Type (2003) Beach ObisDo California Single Male 10.3% 11.2% 10.5% Single Female 14.3% 15.3% 13.0% Married Couple 46.3% 50.Wo 50.1% Other Family: Male Head of Household 4.1% 3.6% 5.1% Other Family: Female Head of Household 13.9% 9.0% 12.4% Non-Family: Male Head of Household 6.2% 6.3% 4.8'10 Non-Family: Female Head of Household 4.30/0 4.6% 3.5'10 - Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/4/2004 Grover San Luis Households By Income (2003 Est) Beach Obispo California Under $15,000 630 13,736 1,518,349 $15,000 to $24,999 752 11,139 1,245,524 $25,000 to $34,999 666 11,326 1,254,598 $35,000 to $49,999 1,132 15,880 1,756,524 $50,000 to $74,999 1,049 19,148 2,218,477 $75,000 to $99,999 502 11,427 1,449,866 $100,000 to $149,999 349 9,856 1,491,789 $150,000 to $249,999 131 3,955 724,837 $250,000 to $499,999 27 1,089 213,272 $500,000 + 7 354 105,698 Total Households By Income 5,245 97,910 11,978,934 Average Household Income $52,842 $61, 958 $72,367 Per Capita Income $20,403 $24,406 $24,725 Households By Income (2003 Est) 22% -----'------------ _ Grover Beach 20% --------------------- _ San Luis Obispo 18% D California 16% ------------------------------------ --_-.._.,--,_._.__.._-------_.__..~-------------,._- ,--.-.-.---.----,- 14% 12% 10% ------~~---_._.__._.. 8%--- -. .---- -_.--.-------_.._------------ 6%- 4% ---- 2% 0% ~ .{;>..... ~..... ~..... ~..... ~+- ~ ~ ~ x ~ '\; \.) ~~ "I::.~ ~.....' .{;>.....' ~.....' ~.....' ~.....' ~+-' ~+-' .{;>+-' Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/4/2004 Grover San Luis Housing Units By Year Bui~ (200]) Beach Obispo California 1999 to 2003 363 8,091 719,367 1995 to 1998 335 6,550 540,485 1990 to 1994 429 8,472 844,167 1980 to 1989 1,200 25,305 2,094,210 1970 to 1979 1,362 26,120 2,498,932 1960 to 1969 814 13,153 2,043,311 1950 to 1959 695 9,471 1,892,361 1940 to 1949 257 4,424 938,669 Before 1939 163 6,376 1,151,401 Housing Units By Year Built (200]) _ Grover Beach 25% --------------------------------------------------------------------------.---.--------------. _ San Luis Obispo 20% CJ California 15% ------------------------ --- --------------- ------_.--_.~-- --- 10% 5% I ' I ~.... ~, "" ~ ~... .......... <$' ...~ ~~ ."; " -$' " " " " " ~~ ~~. ~~ ~+ ~'\<::" ~~ ~~. ~~ ~~.. " Grover San Luis Housing Units By Type (200]) Beach - ObisDO . California Single-Unit Detached 56.9% 64.7Ye 56.5% Single-Unit Attached 14.We 5.9% 7.6% Multi-Units 2 l8Ye 2.9% 2.We Multi-Units 3 . 19 17.We 10.6% 16.We Multi-Units 20 . 19 I. 5 % 2.4% 5.0% Multi-Units 50+ 0.9% 2.5% 6.9% Mobile 4.1% 10.2% 4.4% Other O.We 0.7% 0.3% Demographics Analysis Geography: Grover Beach, CA 10 - Minute Trade Area Date: 8/4/2 004 Grover San Luis Housing Units By Occupancy (2003) Beach Obispo California Owner - Occupied 47.3% 56.0% 53.8% Renter - Occupied 46.0% 34.7% 40.40/0 Vacant 6.6% 9.3% 5.8% Owner - Occupied Property Values (2003 Est) Under $20,000 66 1,043 130,270 $20,000 to $39,999 65 1,319 137,108 $40,000 to $59,999 29 1.216 132,038 $60,000 to $79,999 21 1,284 215,384 $80,000 to $99,999 24 1,505 358,939 $100,000 to $149,999 511 6,773 1,023,115 $150,000 to $199,999 810 11,482 1,151,904 $200,000 to $299,999 859 17,075 1,462,094 $300,000 to $399,999 226 8,958 797,823 $400,000 to $499,999 34 4,468 499,467 $500,000 to $749,999 7 3,213 503,877 $750,000 to $999,999 I 1,098 217,009 $1,000,000 + 7 1,012 210,739 Total Owner - Occupied Property Values 2,660 60,446 6,839,767 Owner - Occupied Property Values (2003 Est) 35% _ Grover Beach 30% _ San Luis Obispo 25% CJ California 20% - 15% ------------------ 10%------------------------------------ -. -.------.--... ..- 5% 0% -& ~" ~" +" ~ ~ ~ ~ ~ ~ '\~ ~" x '&~ ~: . . '0:: "\: "'i ~ " ~" ~~ ~ ~" ~" ~: ~: ~~: ~~: ~~: ~~. ~~. ~~: ~ CQ ~ Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Minute Trade Area Date: 8/4/2 004 Category Totals Retail Site I Food at Home $112,134,521 Food Away from Home $94,267,135 Alcoholic Beverages $31,342,472 Smoking Products & Supplies $14,542,029 Personal (are Products & Services $17,480,380 Day Care $6,670,921 Houselhold Furnishings & Services $127,283,630 Housing Expenses $16,042,419 Apparel $86.397,035 Sports & Recreation $26,648,134 Miscellaneous $64,343,143 Education $23,020,645 Automorive $169,531,460 Health (are $65,829,207 TOTAL $855,533,129 - -----,-_.._.__.~ Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Minute Trade Area Date: 8/412004 Food at Home Retail Site I Cereals & Cereal Products $6,186,536 Cereals $3,534,229 Rice $556,114 Pasta, Cornmeal, and Other $1,100,996 Flour $995,197 Bakery Products $11,927,590 Cookies $1,660,255 Crackers $1,011,141 Bread Products $9,256,194 Fish & Seafood $2,053,685 Canned Fish $417,614 Frozen Fish $648,5 14 Fresh Fish $987,556 Meats & Poultry $19,794,332 Meats $14,002,7 65 Poultry $5,791,567 juices $3,083,165 Frozen juices $529,741 Other juices $2,553,424 Fruits & Vegetables $13,004,671 Fresh Fruits & Vegetables $9,184,711 Frozen Fruits & Vegetables $1,280,577 Canned Fruits & Vegetables $1,983,652 Other Vegetables $555,731 Dairy Products $12,866,594 Eggs $1,176,814 Fresh Whole Milk All Types $3,582,782 Cream $355,402 Butter & Margarine $1,018,884 Cheese $3,390,707 Ice Cream Related Products $2,068,449 Other Dairy Products $1,273,557 Sugar & Other Sweets $8,957,557 Candy & Chewing Gum $5,846,970 jams, jellies, and Preserves $1 ,686,980 Sugar & Artificial Sweeteners $1,423,607 Fats & Oils $1,038,932 Fats & Oil Products $409,544 Non-Dairy Cream $318,150 Peanut Butter $311,238 Non-Alcoholic Beverages $14,147,722 Coffee $2,654,322 Non-Carbonated Beverages $3,328,335 Carbonated Beverages $7,370,952 Tea $794,112 Prepared foods $19,073,718 -.__._--_.~--- --..-."-------.-.-..- Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Minute Trade Area Date: 8/4/2004 Food at Home Retail Site I Canned / Packaged Soup $1.498,085 Frozen Meals $987,173 Frozen Prepared Food $2.339.738 Potato Chips & Other Snacks $2,943,807 Nuts $782.365 Salt & Other Seasonings $814,018 Sauces & Gravies $1.548.004 Prepared Salads $609,081 Baby Food $944,655 Condiments $3.239,356 Miscellaneous Prepared Food $3.367.454 Housekeeping Supplies $7,235,663 Soaps & Detergents $968.544 Other Laundry & Cleaning Products $902,373 Paper Towels & Napkins $1.994.385 Miscellaneous Housekeeping Products $3,370,360 Food Away From Home Retail Site I Lunch $23,236,313 Lunch Fast Food $13,636,357 Lunch Full Service $9,599,955 Dinner $33,738,011 Dinner Fast Food $13.176,391 Dinner Full Service $20,561,619 Breakfast & Brunch $6,399,590 Breakfast & Brunch Fast Food $2,730,362 Breakfast & Brunch Full Service $3,669,229 Other $30,893,222 Snacks & Non-Alcoholic Beverages $6.278,593 Catered Affairs $1.860.743 Food & Non-Alcoholic Beverages on Trips $22. 7 5 3.886 Alcoholic Beverages Retail Site I Alcoholic Beverages at Home $14,948,223 Beer & Ale at Home $8.591,461 Whiskey at Home $1,549.201 Wine at Home $2.687,758 Other Alcoholic Beverages at Home $2.119,803 Alcoholic Beverages Away from Home $16,394,250 Beer & Ale Away from Home $5.435,871 Wine Away from Home $2.414.229 Other Alcoholic Beverages Away from Home $3,074,610 Alcohol at Restaurants & Etc. $5.469.539 - --- ---- - - --- - ---...-------.- Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - l1inute Trade Area Date: 8/412004 Household Furnishings & Services Retail Site I Living Room Tables $722,526 Sofas $3,310,164 Kitchen & Dining Room Furniture $1.758,403 Other Furniture $4,023.963 Infants Furniture $345,886 Patio, Porch, and Outdoor Furniture $562,762 Other Living & Family Room Furniture $1.676,056 Office Furniture & Equipment Home $511,722 Rental Office Furniture & Equipment Home $287,931 Infants Equipment $127,314 Lamps & Lighting Fixtures $369,814 Closet & Storage Items $142,472 Major Household Appliances $1.552,421 Purchase & Install Window AC $222,427 Purchase & Install Refrigerator Freezer $2,116,926 Purchase & Install Clothes Washer $961,218 Purchase & Install Clothes Dryer $702,234 Purchase & Install Stoves & Ovens $1,079,526 Purchase & Install l1icrowave Ovens $350,162 Purchase & Install Dishwashers $581,827 Repair of Household Appliances $831,705 Sewing l1achines $110,539 Electric Floor Cleaning Equipment $595,857 SmaD Appliances & Housewares $14,169,418 Small Electric Kitchen Appliances $854,455 Portable Heating & Cooling Equipment $314,993 Plastic Dinnerware $459,426 China & Other Dinnerware $2,561,159 Flatware $962,345 Glassware $1.236,085 Serving Pieces $451,811 Non-Electric Cookware $2,471,520 Clocks $116,998 Smoke Alarm $22,316 Miscellaneous Household Items $4,718,369 HisceDaneous Household Equipment $11,161,93. Power Tools $1,310,443 Non-Power Hand Tools $614,368 $4.244.099 fresh flowers & Potted Plants $214.492 Outdoor Equipment $3.16&.141 $241.201 Lawn & Garden Supplies ' $1.376,588 , I & Repair of lawn Howing Equipment $23.108.479 $2.9BS.406 $1_683.'''6- !~~ ~_ ~_ It. ",,,,,_Po,"..r ~~_ -.0'<-- __~~~......-"" -- ---~........--- Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Hinute Trade Area Date: 8/4/2004 Smoking Products & Supplies Retail Site I Cigarettes $13.097.748 Cigars. Pipes, and Other Tobacco Products $1,444,281 Personal Care Products & Services Retail Site I Services $6.592,904 Preducts $10.887.477 Hair Care Products $2,803,222 Non-Electric Artides for Hair $345,596 Oral Hygiene Products & Artides $1,289,759 Shaving Needs $716,208 Cosmetics. Perfume, and Bath $4,140,710 Deodorant & Feminine Hyegiene Products $1,376,877 Electric Personal Care Appliances $196,438 Wigs & Hairpieces $18,666 Day Care Retail Site 1 Babysitting & Child Care $1.249.078 Day Care, Nursery, and Pre-School $3.904,983 Eldercare $1.516,859 Household Furnishings & Services Retail Site I Household Services $9.742,330 Domestic Service $3,510,818 Gardening & Lawn Service $2,813,606 Hiscellaneous Home Services $451.420 Termite & Pest Control Services $383,269 Hoving. Storage, and Frieght $2,583,218 Domestic Textiles $5.275,034 Bathroom Linens $1,178,133 Bedroom Linens $4,096,901 Window & Furniture Covers $6.956.417 Kitchen & Dining Room Linens $229,677 Other Linens $156,920 Curtains & Drapes $1,978,898 Slipcovers & Decorative Pillows $222.534 Sewing Haterials $1,147,630 Window Coverings $523,621 Non-Permanent Floor Coverings $910,380 Other Household Decorative Items $1.786.758 Bedroom Furniture $4.417.770 Hattress Springs $2,041,888 Other Bedroom Furniture $2.375,881 Living & Dining Room Furniture $7,491.597 Living Room Chairs $/.700,505 -----." ~--- Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA , Date: 814/2004 Comparison Geography: 10. Minute Trade Area Household Furnishings & Services Retail Site I Plumbing & Water Heater ,Labor & Materials $1,135,491 Electrical Supplies & Heating & Cooling Equipment $103,986 Construction Materials $566,668 Hard Surface Floor Labor & Materials $453,840 Floor Repair & Replacement Materials $118,966 Patio, Masonry, and etc. Materials $30,713 Landscaping Materials $101,669 Remodeling & Maintenance Repair Materials $289,810 Paint & Wallpaper Supplies & Equipment $630,403 Paneling, Roofing, and Siding Materials $680,849 Plumbing Supplies & Equipment $204,416 Security System Management Fees $348,310 Miscellaneous Household Repairs $28,048 Miscellaneous Equipment & Hardware $5,342 Capital Improvements Material $2,706,152 Capital Improvements Labor $7,559,022 Roofing & Gutters Labor & Materials $2,556,705 Painting & Papering Labor & Materials $919,535 TV, Radio, ud Sound Equipment $33,378,203 Comm Antenna or Cable TV $8,624,267 Color TVs Alii $5,257,555 VCRs & Video Disc Players $1,162,301 Radios $532,826 Sound Components & Component System $2,847,045 Record, Tape, CD, or Video Mail Order $511,927 Purchased CD or Tape not Oub $2,311,009 Video Cassettes, Tapes, Discs $1,253,267 Computer Software Accessories Home Use $773,577 Computer. Hardware Home Use $6,202,800 Repair Computer System Home Use $85,064 Calculator or Other Office Machine Home Use $127,496 Rental Video Cassette Tapes $1,418,865 Telephone Answering Devices $91 ,854 Telephone Accessories $574,512 Video Games Hardware & Software $765,60 I Repair of TV, Radio, or Sound Equipment $785,115 Rental of Home Electronic Equipment $53,122 Housing Expenses Retail Site I Fuels & Utiities $2.324,407 Fuel Oil $1,271,359 Gas Bottled or Tank $897,874 Other Horne Heating Fuels $155,174 Telephone Services $13,718.012 Telephone Service Exduding Mobile Phone $12,418,415 Telephone Service For Mobile Phone $/,299,596 Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Hinute Trade Area Date: 8/412004 Apparel Retail Site I Women's Apparel $26,801,267 Women's (oats & jackets $1,311,026 Women's Dresses $4,642,088 Women's Sport Coats & Tailored jackets $693,085 Women's Vests & Sweaters $1,633,462 Women's Shirts, Tops, and Blouses $4,061,810 Women's Skirts $957,280 Women's Pants $4,000,844 Women's Shorts & Shorts Sets $1,298,210 Women's Active Sportswear $806.517 Women's Sleepwear $676,350 Women's Undergarments $1,665,097 Women's Hosiery $1,137,091 Women's Suits $2,194,347 Women's Accessories $866,485 Women's Uniforms & (ostumes $857,576 Hen's Apparel $16,312,813 Hen's Suits $1,906,855 Hen's Sport (oats & Tailor jackets $834,775 Hen's (oats & jackets $1,236,034 Hen's Underwear $639,453 Hen's Hosiery $418,537 Hen's Nightwear & Loungewear $152,072 Hen's Accessories $603,798 Hen's Sweaters & Vests $505,419 Hen's Active Sportswear $517,945 Hen's Shirts $3,706,696 Hen's Pants $4,232,012 Hen's Shorts & Shorts Sets $1,001,389 Hen's Uniforms & (ostumes $557,826 Girt's. Apparel $5,473,059 Girt's (oats & jackets $1 ~,803 Girl's Dresses & Suits $760,902 Girl's Shirts, Blouses, and Sweaters $1,185,400 Girl's Skirts & Pants $1,323.835 Girl's Shorts & Sborts Sets $694,055 Girl's Ac6ve Sportswear $220,217 Girl's Underwear & Sleepwear $383,508 Girl's Hosiery $138,295 Girl's Accessories $92,721 Girl's Uniforms & (ostumes $477,324 Boy's Apparel $4,372,916 Boy's (oats & jackets $260,931 . Boy's Sweaters $94,314 Boy's Shirts $1,048,737 Boy's Underwear $2 1 5,2J 1 Retail Trade Potential Analysis Geography: Arroyo Grande I Grover Beach. CA Comparison Geography: 10 - Hinute Trade Area Date: 8/4/2004 Apparel Retail Site I Boy's Nightwear $71.836 Boy's Hosiery $135.432 Boy's Accessories $62.713 Boy's Suits, Sport Coats, and Vests $147.601 Boy's Pants $1.381.308 Boy's Shorts & Shorts Sets $536.862 80y's Active Sportswear $188.336 Boy's Uniforms & Costumes $229,617 Infams' Apparel $2,279,887 Infants' Coats, Jackets, and Snowsuit $88.375 Infants' Rompers. Dresses. and Outerwear $773.402 Infants' Undergarments $1.035.080 Infants' Sleeping Garments $162.159 Infants' Accessories $220.871 Footwear (Exd Infants' $9,474.951 Hen's Footwear $3.109.039 80y's Footwear $938.241 Girl's Footwear $1.017.518 Women's Footwear $4.410.098 Other Apparel Products & Services $21.682, 136 Clothing Material & Pattern $1.717.640 Clothing Rental & Storage $2.440.012 Clothing Repair & Alteration $3.279.344 Shoe Repair. & Other Shoe Service $91.705 Coin Operated laundry Service $806.138 laundry & Dry. Cleaning not Coin Operated $1.441.526 Watches $1.406.098 Jewelry $10.093.496 Watch & Jewelry Repair $406.178 Sports & Reaeation Retail Site I leaeatiOll $9.028.648 Social or Recreational Civic Club Membership $2.621.926 Fees for Participant Sports $1.413.286 Admission to Sporting Events $1.545.397 Fees for Recreational Lessons $1.619.260 Music Instruments & Accessories $599.461 Rental & Repair Musical Instruments $59.154 Admission Fees for Entertainment $1.170.162 Sports Equipment $17,619,486 General Sports & Excercise Equipment $3.329.646 Bicydes $788.577 Camping Equipment $335.221 Hunting Fishing Equipment $480.416 Winter. Sport Equipment $346.216 Water Sport Equipment $486.047 Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Minute Trade Area Date: 8/4/2004 Automotive Retail Site I Diesel fuel $286.289 New Automobiles, Trades. and Vans $52,122,311 New Cars $17,361,110 New Car lease $11,950,076 New Trucks & Vans $21,521,222 New Hotorcycles $1,289,903 Used Vehicles $43,55G,992 Used Cars $21,819,969 Used Trucks & Vans $20,223.611 Used Motorcycles $1,501,413 Boats $5,822,269 Rented Vehicles $3,871,213 Auto Rental $3,131,506 Vehicle Rentals non Auto $733,707 Automotive Maintenance, Repair and Other $34.81D,329 Hotor Oil $762,506 Vehicle Audio Equipment $369,507 Hiscellaneous Auto Repair Svcs $1,748,624 . Tire Repair & Other Repair Work $1,860.394 Hinor Automobile Parts & Accessories $3,519.192 Automobile Service Oubs $334,790 Add Coolant, Brake, and Transmission fluid $230,344 Tires Purchased, Replaced, and Installed $4,261,394 Body Work. Painting, and Upholstry $1,814,201 Repair to Steering or front End $866,416 front End Alignment, Wheel Balance, Rotate $656,281 Repair to Engine Cooling System $972,431 Hotor Tune Up $1,962,362 lube, Oil & filter Change $3,501,395 Shock Absorber Replacement $300,297 Exhaust System Repair $888,054 Electrical System Repair $1,603,334 Hotor Repair & Replacement $4.123.55 I Brake Work $2,463,099 Clutch & Transmission Repair $2,290,604 Drive Shaft & Rear End Repair $335.489 Health Care Retail Site I Medical Services $31,401,676 Eye Care Services $2,121,839 Dental Services $11,928,851 Specialists. Services $2,316,472 Physicians Services $8,724,485 lab Tests & X Rays $1,574,292 Hospital Room $1,209,018 Hospital Service Other than Room $2,314,919 Retail Trade Potential Analysis Geography: Arroyo Grande / Grover Beach, CA Comparison Geography: 10 - Hinute Trade Area Date: 8/4/2004 Health Care Care in Nursing Home Retail Site I Other Hedical Care Services $791,530 Drugs $420,152 Non-Prescription Drugs $31,078,405 Vitamins & Vitamin Supplements $4,406,836 Prescription Drugs $2,048,999 Medical Suppties $24,622,570 Eyeglasses & Contad Lenses $3,349,126 Hearing Aids $2,092,594 T opicals & Dressings $331,847 Purchase or Rent Hedical & Surgical Equip. $732,605 $192,080 -..--.-...-- --~."_.._-- Retail Trade Potential Analysis Geography: Arroyo Grande I Grover Beach, CA Comparison Geography: 10 - Minute Trade Area Date: 8/4/2004 Household Furnishings & Services Retail Site I Living Room Tables $722,526 Sofas $3,310,164 Kitchen & Dining Room Furniture $1,758,403 Other Furniture $4,023,963 Infants Furniture $345,886 Patio, Porch, and Outdoor Furniture $562,762 Other Living & Family Room Furniture $1,676,056 Office Furniture & Equipment Home $511,722 Rental Office Furniture & Equipment Home $287,937 Infants Equipment $127,314 Lamps & Lighting Fixtures $369,814 Closet & Storage Items $142,472 Major Household Appliances $7,552,421 Purchase & Install Window AC $222,427 Purchase & Install Refrigerator Freezer $2,116,926 Purchase & Install Clothes Washer $961,218 Purchase & Install Clothes Dryer $702,234 Purchase & Install Stoves & Ovens $1,079,526 Purchase & Install Microwave Ovens $350,162 Purchase & Install Dishwashers $581,827 Repair of Household Appliances $831,705 Sewing Machines $110,539 Electric Floor Cleaning Equipment $595,857 SmaD Appliances & Housewares $14,169,478 Small Electric Kitchen Appliances $854,455 Portable Heating & Cooling Equipment $314,993 Plastic Dinnerware $459,426 China & Other Dinnerware $2,561,159 Flatware $962,345 Glassware $1,236,085 Serving Pieces $451,811 Non-Electric Cookware $2,471,520 Clocks $116,998 Smoke Alarm $22,316 Miscellaneous Household Items $4,718,369 Miscellaneous Household Equipment $11,167,938 Power Tools $1,310,443 Non-Power Hand Tools $614,368 Fresh Flowers & Potted Plants $4,244,099 Outdoor Equipment $214,492 Lawn & Garden Supplies $3,166,747 Rental & Repair of Lawn Mowing Equipment $241,201 Yard Machinery Power & Non-Power $1,37 6,588 Household Repairs $23,108.479 Wall to Wall Carpet $2,985,406 Heat, Ac, Electric Labor & Materials $1,683,146 11.b. MEMORANDUM TO: CITY COUNCIL RICK TerBORCH, CHIEF OF POLICE(II' FROM: SUBJECT: CONSIDERATION OF RESOLUTION EXTENDING HOURS FOR RESTRICTED PARKING FROM 3:00 P,M, TO 7:00 P,M, ON ORCHARD AVENUE, WEST CHERRY AVENUE, CALIFORNIA STREET, ARROYO A VENUE AND PILGRIM WAY DATE: AUGUST 10, 2004 RECOMMENDATION: It is recommended the City Council adopt a resolution extending hours for restricted parking from 3:00 p.m. to 7:00 p.m. on Orchard Avenue, West Cherry Avenue, California Street, Arroyo Avenue and Pilgrim Way. FUNDING: The cost to replace existing restricted parking signs is estimated to be approximately $26 each. There is a need to replace approximately 46 signs, for a total cost of $1,196. DISCUSSION: On March 30, 1990, the City Council established a "No Parking Except by City Permit" zone on Orchard Avenue, West Cherry Avenue, California Street, Arroyo Avenue and Pilgrim Way (Resolution No. 2381). The restricted parking zone was the result of complaints by residents living on these streets concerning congested parking by students attending the Arroyo Grande High School. In order to alleviate the problems the "No Parking Except by City Permit" zone was established to operate from 6:00 a.m. to 3:00 p.m. on the designated streets. This past spring, it was brought to the City's attention by residents in the area that students attending classes from Cuesta College in the 900 wing of the high school located on Orchard Avenue were causing congested parking on these streets. This situation was routinely causing difficulty for guests of the residents finding parking in the area, as well as occasionally causing difficulty for residents to exit their property in their vehicles. At least two families in the area approached a City Council Member regarding the situation and requested the hours of the restricted parking zone be extended so as to prohibit the Cuesta College students attending evening classes in the 900 wing from parking on the adjacent residential streets. It was noted that there is sufficient parking for these students in the high school's main parking lot on Fair Oaks Avenue. However, this parking lot is over 150 yards from the 900 wing. ~--------_._- ---------- CITY COUNCIL CONSIDERATION OF RESOLUTION EXTENDING HOURS FOR RESTRICTED PARKING FROM 3:00 P,M, TO 7:00 P,M, ON ORCHARD AVENUE, WEST CHERRY AVENUE, CALIFORNIA STREET, ARROYO AVENUE AND PILGRIM WAY AUGUST 10, 2004 PAGE 2 At the April 13, 2004 meeting, Council Member Runels requested, and the Council concurred, to place the issue on a future City Council agenda for consideration. The issup was heard by the Arroyo Grande Traffic Commission at its June 14, 2004 meeting. The Traffic Commission recommended the City Council extend the restricted hours in the residential area to 7:00 p.m. Police Department staff has been canvassing the residents in the area concerning the issue. To date, the Department has contacted twenty-one (21) households. With one exception, all the households contacted were in favor of extending the restricted parking zone to 7:00 p.m. The one exception was indifferent to the issue. However, the American Legion located on Orchard Avenue had an issue with time extension. Extending the time limit to 7:00 p.m. would adversely affect regularly scheduled evening events at the American Legion Hall. The American Legion estimated it would need over 200 special permits to accommodate its various evening activities. Ryan Pinkerton, Principal at the Arroyo Grande High School, was in support of extending the parking restrictions. His concern was parking for major events which occur at the high school during the school year. Currently, the parking restrictions do not affect most evening events at the school. Upon examining the issues presented by the residents and the American Legion, staff is making the following recommendations: 1. In order to accommodate the American Legion, the "No Parking Except by City Permit" zone on Orchard Avenue between Fair Oaks Avenue and the southern property lines at 425 and 428 Orchard Avenue remain designated between 6:00 a.m. and 3:00 p.m., and 2. The remainder of Orchard Avenue, and all of the West Cherry Avenue, California Street, Arroyo Avenue and Pilgrim Way be designated "No Parking Except by City Permit" between 6:00 a.m. and 7:00 p.m. As with the current parking restrictions, these restricted parking zones will only be in affect on weekdays during the regular academic school year, except for holidays. Additionally, under the authority given to the Chief of Police under Resolution 3456 to establish policies and procedures for the implementation and enforcement of limited or restricted parking zones, the Chief may continue to authorize a limited suspension of these restrictions to accommodate a major event at the high school, such as graduation, back to school night or a football game, as is the current practice. CITY COUNCIL CONSIDERATION OF RESOLUTION EXTENDING HOURS FOR RESTRICTED PARKING FROM 3:00 P,M, TO 7:00 P,M, ON ORCHARD AVENUE, WEST CHERRY AVENUE, CALIFORNIA STREET, ARROYO AVENUE AND PILGRIM WAY AUGUST 10, 2004 PAGE 3 AL TERNA TIVES: The following alternatives are provided for the Council's consideration: - Approve staff's recommendation; - Do not approve staff's recommendation; - Modify as appropriate and approve staff's recommendation; or - Provide direction to staff. RESOLUTION NO. A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE ESTABLISHING A "NO PARKING . EXCEPT BY PERMIT" ZONE ON ORCHARD, WEST CHERRY AND ARROYO AVENUES, CALIFORNIA STREET AND PILGRIM WAY WHEREAS, the City Council of the City of Arroyo Grande is duly authorized to establish restricted parking zones pursuant to California Vehicle Code Section 21113(a) and Arroyo Grande Municipal Code Section 10.16.050, and; WHEREAS, it appears necessary and desirable to establish a "No Parking Except by City Permit" zone on: Orchard, West Cherry and Arroyo Avenues, California Street and Pilgrim Way. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Arroyo Grande that: 1. A "No Parking Except by City Permit" zone between the hours of 6:00 a.m. and 3:00 p.m. on weekdays be established on Orchard Avenue from Fair Oaks Avenue to the southern property lines of 425 and 428 Orchard Avenue; 2, A "No Parking Except by City Permit" zone between the hours of 6:00 a.m. and 7:00 p.m. on weekdays be established on the remainder of Orchard, West Cherry and Arroyo Avenues, California Street and Pilgrim Way. 3. Said "No Parking Except by City Permit" zones will only be in effect during the normal academic school year for the Arroyo Grande High School, except holidays. 4, Pursuant to City Council Resolution No. 3456, the Chief of Police of the City of Arroyo Grande is authorized and empowered to establish policies and procedures for the implementation and enforcement ofthe provisions ofthis Resolution, including providing for the installation of sufficient signs and/or markings to indicate said "No Parking Except by City Permit" zone. 5. Resolution No. 2381 is hereby repealed. On motion of Council Member , seconded by Council Member , and on the following roll call vote, to wit: ~ AYES: NOES: ABSENT: the foregoing Resolution was passed and adopted this day of , 2004. -----.- RESOLUTION NO, PAGE 2 TONY M, FERRARA, MAYOR ATTEST: KELL Y WETMORE, DIRECTOR OF ADMINISTRATIVE SERVICESI DEPUTY CITY CLERK APPROVED AS TO CONTENT: STEVEN ADAMS, CITY MANAGER APPROVED AS TO FORM: TIMOTHY J, CARMEL, CITY ATTORNEY ---~