CC 2014-05-13_11.a. VisitAG Annual Report 2014VisitArroyoGrande.org
Arroyo Grande Tourism Business Improvement District
Annual Report
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Background
Formed in July 2013
3-member board
Andrew Jenest, Hampton Inn – Chairman
Mike Panchal, Aloha Inn
Kevin Thornton, Best Western Casa Grande
Chamber oversee administration
Barnett Cox &
Associates hired for creative
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2013 Activities
Social media sites including Facebook, Twitter and Pinterest were activated.
The TBID sponsored the “SAVOR the Central Coast” even in October which included a display booth and “farm
to school” garden (donated afterwards to Harloe Elementary)
The Chamber created a travel package and Barnett Cox provided graphics for an online contest coordinated and advertised by
Visit San Luis Obispo County
Sponsorship page for Trip Advisor went live November 15, 2013
A photo challenge was launched in December 2013
A mobile advertising campaign was created
Display ads were run with the Bay Area News Group and Los Angeles Times.
Memberships with Visit San Luis Obispo and the Central Coast Tourism
Council were activated
A second photo challenge was launched in March 2014 with a prize of a $50 Rooster Creek Restaurant gift certificate
A Stay & Play campaign was launched through
online and mobile ads encouraging people to click to enter in order to qualify. The TBID gathered emails for a tourism database with entry information. The prize included two nights
at the Hampton Inn plus a $50 Comfort Market gift certificate
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2014-2015 Goals
Increase signage on the 101 corridor.
Continue to develop marketing strategies and creative campaigns that leverage the strength of traditional and non-traditional media.
Participate
in special events that specifically target hotel stays in Arroyo Grande.
Market Arroyo Grande through participation with Destination Marketing Organizations (DMOs)
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VisitArroyoGrande.org
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Trip Advisor
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Trip Advisor Display Ads
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Banner ads for online/mobile
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Banner ads for online/mobile
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Weekend Escape Landing Page
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Photo Challenge
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Social Media
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