CC 2019-09-24_11a SLO County Tourism Marketing District Renewal_PP Presentation
TOURISM MARKETING DISTRICT
RENEWAL
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TOURISM’S ROLE
ECONOMIC DEVELOPMENT
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TOURISM ECOSYSTEM
DESTINATION MARKETING
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2020 INVENTORY FORECAST
CHALLENGES & OPPORTUNITIES
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SOURCE: STR, Inc.
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REGIONAL DMMO COMPARISON
COMPETITIVE LANDSCAPE
Sources: Destinations International (DI); U.S. Census Bureau; DMO websites; STR; BEA
*Economic data not available for sub-county level DMOs
**Employment in the recreation, food services and accommodation sectors
Budget data is for most recent FY available, typically 2018, hotel rooms data is for 2018, economic data is for 2017
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DMO BUDGET IN MILLIONS
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DMMO BUDGET PER HOTEL ROOM
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COMPETITIVE LANDSCAPE
Sources: Destinations International (DI); U.S. Census Bureau; DMO websites; STR; BEA
*Economic data not available for sub-county level DMOs
**Employment in the recreation, food services and accommodation sectors
Budget data is for most recent FY available, typically 2018, hotel rooms data is for 2018, economic data is for 2017
$400 $900 $1400
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DISTRICT TERMS
TOURISM MARKETING DISTRICT RENEWAL
OPPORTUNITIES FOR MORE LODGING REPRESENTATION ON THE VISIT SLO CAL BOARD
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HOTEL TAX & ASSESSMENT COMPARISON
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Multiple districts are currently seeking to increase their assessment
TOURISM MARKETING DISTRICT RENEWAL
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LOCAL HOTEL TAX & ASSESSMENT COMPARISON
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TOURISM MARKETING DISTRICT RENEWAL
0% 2% 4% 6% 8% 10% 12% 14% 16%
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KEY STRATEGIES
TOURISM MARKETING DISTRICT RENEWAL
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DESTINATION MANAGEMENT STRATEGY
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TMD RENEWAL: INCREASED FUNDING SCENARIO
VISIT SLO CAL INCREMENTAL IMPACTS
*after accounting for the loss of revenue due to Highway 1 closure in 2017
Even with Visit SLO CAL, San Luis Obispo County funds tourism promotion at a less than half of the average rate for tourism-focused cities and counties throughout the State.
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NEXT STEPS
TOURISM MARKETING DISTRICT RENEWAL
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MEETING SCHEDULE
TOURISM MARKETING DISTRICT RENEWAL
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5TH – PASO ROBLES
16TH – GROVER BEACH
24TH – ARROYO GRANDE
1ST – SAN LUIS OBISPO
1ST – PASO ROBLES
8TH – ATASCADERO
8TH – MORRO BAY
15TH – PISMO BEACH
HEARING #1: TBD NOV. HEARING #2: TBD DEC. HEARING #3 TBD JAN.
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SIGNEES TO DATE
TMD PETITIONS
Aloha Inn
Best Western Casa Grande Inn
Hampton Inn
3 Vacation Rentals
Signed Petitions Equal
83.28%
of City of Arroyo Grande TOT Revenue
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TOGETHER WE CAN
CULTIVATE AWARENESS
ESTABLISH NEW MARKETS
FOSTER INTERNATIONAL VISITATION
DRIVE MORE DEMAND
ADVOCATE FOR OUR FUTURE
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Thank you!
Chuck Davison, CDME
President & CEO
Chuck@SLOCAL.com
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