CC 2020-12-08_08f Appointment to AGTBID Advisory Board
MEMORANDUM
TO: CITY COUNCIL
FROM: WHITNEY McDONALD, CITY MANAGER
BY: KELLY WETMORE, CITY CLERK
SUBJECT: CONSIDERATION OF APPOINTMENT TO THE ARROYO GRANDE TOURISM
BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD
DATE: DECEMBER 8, 2020
SUMMARY OF ACTION:
Appointment of Yvette Eagles to the Arroyo Grande Tourism Business Improvement District
(AGTBID) Advisory Board.
IMPACT ON FINANCIAL AND PERSONNEL RESOURCES:
There is no financial or staffing impact from the recommended action.
RECOMMENDATION:
It is recommended the City Council appoint Yvette Eagles to the Arroyo Grande Tourism
Business Improvement District Advisory Board.
BACKGROUND:
The AGTBID was formed in 2013 to provide revenue to defray the costs of services, activities
and programs to market and promote lodging businesses in the City through the promotion
of scenic, recreational, cultural and other attractions. From its inception, the AGTBID Board
consisted of three (3) members from the lodging industry. On February 13, 2018, the Council
approved an amendment to the AGTBID Bylaws amending the AGTBID Board membership
to a minimum of three (3) but not more than nine (9) members, 2/3rds of which shall be owners
of lodging businesses within the AGTBID or others with knowledge of tourism and/or the
lodging industry.
ANALYSIS OF ISSUES:
There are currently three active members on the AGTBID Advisory Board. Previous Board
Member David Kastner, who served on the Board from 2016 to 2020, recently completed his
term and will be retiring from his Marketing Coordinator position at the Clark Center at the
end of the year. Yvette Eagles, who is taking over as Marketing and Development Director
for the Clark Center, has expressed interest in serving on the Board and has submitted an
application. Ms. Eagles has worked extensively with local, regional, and national companies
on marketing campaigns.
Item 8.f. - Page 1
CITY COUNCIL
CONSIDERATION OF APPOINTMENT TO THE ARROYO GRANDE TOURISM BUSINESS
IMPROVEMENT DISTRICT ADVISORY BOARD
DECEMBER 8, 2020
PAGE 2
It is recommended that Yvette Eagles be appointed to the AGTBID Advisory Board to fill the
seat recently vacated by Mr. Kastner.
ALTERNATIVES:
The following alternatives are provided for the Council's consideration:
1. Appoint Yvette Eagles to the AGTBID Advisory Board;
2. Do not appoint Yvette Eagles to the AGTBID Advisory Board and solicit interest from
other applicants; or
3. Provide direction to staff.
ADVANTAGES:
Approval of the appointment will fill a vacancy on the AGTBID Advisory Board.
DISADVANTAGES:
No disadvantages have been identified regarding this item.
ENVIRONMENTAL REVIEW:
No environmental review is required for this item.
PUBLIC NOTIFICATION AND COMMENTS:
The Agenda was posted at City Hall and on the City's website in accordance with
Government Code Section 54954.2.
Attachment:
1. Application – Y. Eagles
Item 8.f. - Page 2
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