R 5354 RESOLUTION NO. 5354
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE ADOPTING THE FISCAL YEAR 2024-
25 BUDGET FOR THE ARROYO GRANDE TOURISM
BUSINESS IMPROVEMENT DISTRICT
WHEREAS, on February 26, 2013, the City Council adopted Resolution No. 4516
establishing the Advisory Board ("Advisory Board") to the Arroyo Grande Tourism
Business Improvement District ("AGTBID" or "District"); and
WHEREAS, on May 14, 2013, the City Council adopted Ordinance No. 651 establishing
the AGTBID; and
WHEREAS, the purpose of the Advisory Board is to consult with and advise the City
Council on those matters dealing with the method and basis of levying assessments
within the AGTBID; expenditures of revenues derived from such assessments; and
programs, services, improvements, and activities intended to promote lodging
establishments within the District; and
WHEREAS,on February 20, 2024,the Advisory Board approved the FY 2023-24 AGTBID
Annual Report; and
WHEREAS, on March 26, 2024, the City Council approved the Advisory Board's Annual
Report and adopted a Resolution of Intention to levy and collect assessments for the
2024-25 fiscal year and to set a date for a public hearing for April 23, 2024; and
WHEREAS, on April 23, 2024, the City Council adopted a Resolution levying an annual
assessment for the AGTBID for the 2024-25 fiscal year; and
WHEREAS, the budget recommendations attached hereto as Exhibit A are based upon
City revenue projections and will fund a work plan that meets the objectives, goals, and
responsibilities of the AGTBID.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo
Grande, as follows:
1. The foregoing recitals are true and correct and are incorporated herein.
2. The City Council hereby adopts the FY 2024-25 budget for the Arroyo Grande
Tourism Business Improvement District attached hereto as Exhibit A.
On motion of Council Member George, seconded by Council Member Guthrie, and on the
following roll call vote, to wit:
RESOLUTION NO. 5354
PAGE 2
AYES: Council Members George, Guthrie, and Secrest
NOES: None
ABSENT: Council Member Barneich and Mayor Ray Russom
The foregoing Resolution was passed and adopted this 23rd day of April, 2024.
RESOLUTION NO.
PAGE 3
/ ,fit
CAREN RAY ` US`OM, MAYOR
ATTEST:
2c,._."
SSICA MATSON, CITY CLERK
APPROVED AS TO CONTENT:
MATTHEW DOWNING, CIT..M-KNAGER
APPROVED AS TO FORM:
ISAAC =0 N, TY T RNEY
RESOLUTION NO. 5354
PAGE 4
EXHIBIT A
FY 2024-25 AGTBID Budget
Beginning Fund Balance I $ 328,350 $ 405,833 $ 436,489E $ 420,739
F 2023-24 FY 2024-25
FY 2021-22 FY 2022�4ated Proposed
Revenue Actuals 23 Actuals Budget Budget
TBID Assessments $ 295,271 $ 303,626 $ 309,000 $ 318,270
Interest (5,257) 4,078 750 750
Total Revenue $ 290,014 $ 307,704 $ 309,750 $ 319 020
FY 2023-24 FY 2024-25
FY 2021-22 FY 2022- Adopted Proposed
Expenditures Actuals 23 Actuals Budget Budget
Advertising
Marketing Services $ 144.762 $ 196,254 $ 200,000 $ 250,000
PhotoNideo Assets 10,000 11,595 15,000 25,000
Promotional Product - 5,000 5,000
Website 7,765 16,695 - -
Travel and Trade Shows - MOM 7,500 7,500
Coop Adverb sin• - MM. .15,000 50,000
Sub-total Advertisi • $ 162,527 $ 224,544 $ 242 500 $ 337,500
Contractual Services
Chamber-Contract admin. $ 42,000 $ 44.500 $ - $ -
Sub-total Contractual Services $ 42,.000 $ 44,600 $ - $ -
Membership & Subscriptions
CCTC $ - $ - $ 500 $ 500
Sub-total Membership &Subs. $ - $ - $• 600 $ 500
Public Relations _
Event Sponsorships - - 20,000 50,000
Influencers - _ - - 10,000
Official AG Merch-Contest - - 5,000 -
Official AG Merchandise - - 5,000 -
Sub-total Public Relations $ - $ - $ 30,000 $ 60,000
Services& Supplies
City-administrative $ 3,000 $ 3,000 $ 45,000 - $ 45,000
Supplies/Domains - - 2,500 2,500
Vacation rental code compliance 5,004 5,004 5,000_ 5,000
Sub-total Services&Supplies $ 8,004 $ 8,004 $ 52,500 $ 52,600
Total Expenditures ' $ 212,531 $ 277,048 $ 325,500 $ 450,500
Ending Fund Balance I $ 405,833 $ 436,489 $ 420,739 $ 289,259
OFFICIAL CERTIFICATION
I, JESSICA MATSON, City Clerk of the City of Arroyo Grande, County of San Luis
Obispo, State of California, do hereby certify under penalty of perjury, that the attached
Resolution No. 5354 was passed and adopted at a regular meeting of the City Council
of the City of Arroyo Grande on the 23rd day of April, 2024.
WITNESS my hand and the Seal of the City of Arroyo Grande affixed this 2nd day of
May, 2024
JESSICA MATSON, CITY CLERK