Agenda Packet 1999-04-13
CITY COUNCIL ~Wy 0/
AGENDA ~ !ff~e
Michael A. Lady Mayor Robert L. Hunt City Manager
Tony M. Ferrara Mayor Pro Tem Timothy J. Carmel City Attorney
Thomas A. Runels Council Member Nancy A. Davis Director, Administrative Services
Steve Tolley Council Member
Jim Dickens Council Member
AGENDA SUMMARY
CITY COUNCIL MEETING
TUESDAY, APRIL 13, 1999
7:30 P.M.
Arroyo Grande City Council Chambers
215 East Branch Street, Arroyo Grande
1. CALL TO ORDER: 7:30 P.M.
2. ROLL CALL
3. FLAG SALUTE: TERRY ORTON
ARROYO GRANDE LIONS CLUB
4. INVOCATION: PASTOR RICHARD SHARN, RETIRED
5. SPECIAL PRESENTATIONS:
a. Proclamation - Vard IkedaNouth Basketball
b. Proclamation - Arbor Day
c. Proclamation - Alcohol Awareness Month
6. AGENDA REVIEW:
6A. Move that all resolutions and ordinances presented tonight be read in title
only and all further readings be waived.
AGENDA SUMMARY - APRIL 13,1999
PAGE 2
7. PUBLIC HEARINGS:
None
8. CITIZENS' INPUT, COMMENTS. AND SUGGESTIONS:
Persons in the audience may discuss business not scheduled on this
agenda regarding any item of interest within the jurisdiction of the Council.
The Council will listen to all communication but, in compliance with the
Brown Act, will not take any action on items that are not on the agenda.
Upon completing your comments:
. You may be directed to staff for assistance;
. A Council Member may indicate an interest in discussing your
issue with you subsequent to the Council meeting;
. The Council may direct staff to research the issue and
subsequently report back to the Council (generally in the form of
a memorandum or staff report); or
. No action is required or taken.
9. CONSENT AGENDA:
The following routine items listed below are scheduled for consideration as
a group. The recommendations for each item are noted in parentheses.
Any Council Member may request that any item be withdrawn from the
Consent Agenda to permit discussion or change the recommended course
of action. The City Council may approve the remainder of the Consent
Agenda on one motion.
a. Cash Disbursement Ratification (SNODGRASS)
(Action Required: Approval)
b. Cash Flow Analysis/Approval of Interfund Advance From the Sewer
Facility Fund (SNODGRASS)
(Action Required: Accept February 1999 Cash Report;
Approve Interfund Advance)
c. Statement of Investment Deposits (SNODGRASS)
(Action Required: Receive and File)
d. Minutes of City Council MeetinQs of March 23 and 26. 1999
(DAVIS)
(Action Required: Approval)
AGENDA SUMMARY - APRIL 13,1999
PAGE 3
9. CONSENT AGENDA: (continued)
e. Donation of Historical Records to South County Historical Society
(DAVIS)
(Action Required: Adopt Resolution)
f. State/City Cooperative Agreement #05-CA-0099 for Opticom
Detection Devices on East Branch Street (State Route 227)/Mason
Street Intersection. Project No. 90-99-2
(SPAGNOLO)
(Action Required: Adopt Resolution; Submit Agreement and
Resolution to Caltrans)
g. Authorization to Close City Streets. Use City Property. and Waive
Fees for Police Services for the Arroyo Vallev Car Show on
Saturday. July 31. 1999 (ENGEN)
(Action Required: Adopt Resolution; Authorize Waiver of
Fees)
h. FaJl1998/99 Slurry Seal Proiect. City Proiect No. 90-98-4. Progress
Payment NO.1 (SPAGNOLO)
(Action Required: Approval)
i. Adoption of an Ordinance of the City of Arroyo Grande Desiqnatino
the City Enoineer as the Official with the Authority to Approve Final
Maps (SPAGNOLO)
(Action Required: Adopt Ordinance)
j. Reiection of Claim Against City (DAVIS)
(Action Required: Reject Claim)
10. CONTINUED BUSINESS:
a. General Plan Update: Report of Long Range Planning Committee
& General Plan Core Outreach Team (ENGEN)
(Action Required: Provide Direction on Next Step in General
Plan Update Process)
AGENDA SUMMARY - APRIL 13,1999
PAGE 4
11. NEW BUSINESS:
a. Authorization to Form an Economic Task Force to Develop an
Economic Development Plan (HUNT)
(Action Required: Authorize Formation of Task Force; Select
Council Member to Serve Thereon)
b. Adoption . of Uniform Public Construction Cost Accounting
Procedures Act (SPAGNOLO)
(Action Required: Adopt Resolution; Introduce Ordinance for
First Reading; Notify Office of the State Controller)
c. Authorization to Add an Associate Planner Position to the
Community Development Department (HUNT)
(Action Required: Approval)
12. COUNCIL COMMUNICATIONS:
Correspondence/Comments as presented by the City Council
a. Correspondence from Oceano Community Services District
Regarding an Exploratory Committee to Evaluate the Formation of
a JPA or Special District to Operate Lopez Dam (MAYOR LADY)
13. STAFF COMMUNICATIONS:
Correspondence/Information for the City Council presented by the City
Manager
14. ADJOURNMENT
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AGENDA SUMMARY - APRIL 13,1999
PAGE 5
* * * * * * *
Copies of the staff reports or other written materials relating to each item of
business referred to on this agenda are on file with the Director of Administrative
Services and are available for public inspection and reproduction at cost. If you
have questions regarding any agenda item, please contact the Director of
Administrative Services at (805) 473-5414.
* * * * * * *
In compliance with the Americans with Disabilities Act, if you need special
assistance to participate in a City meeting, please contact the Director of
Administrative Services at the number listed above at least 48 hours prior to the
meeting to ensure that reasonable arrangements can be made to provide
accessibility to the meeting.
* * * * * * *
Note: This agenda is subject to amendment up to 72 hours prior to the date and
time set for the meeting. Please refer to the agenda posted at City Hall for any
revisions, or call the Director of Administrative Services at (805) 473-5414 for
more information.
www.arroyogrande.org
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5..~
I Honorary
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I Proclamation
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\ Honoring the 5-Cities Youth Basketball League
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i and the Contributions
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I of the Vard Ikeda Famny
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I WHEREAS, the 5-CITIES YOUTH BASKETBALL LEAGUE has just com-
I pleted its season with over 1,000 South County youth participating and over
i
i 120 teams; and
I
I WHEREAS, this positive experience for both the youth and their families
I
I could not have happened without countless hours of unselfish dedication
I from the many coaches, referees and sponsors, and those who orchestrated
I and scheduled those activities from behind the scene; and
i
i WHEREAS, while hundreds of individuals are truly the unsung heroes of the
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I league, the VARD IKEDA FAMILY must be acknowledged as spearheading
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I this league; and
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I WHEREAS, VARD IKEDA was President, and is now a Board Member, of
I the Five Cities Youth Basketball Association, which he led out of severe
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I financial difficulties; and
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I WHEREAS, the awards ceremony at the Arroyo Grande High School Gym
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! was filled with all the families who enjoyed the efforts of the dedicated
volunteers who made the 5-CITIES YOUTH BASKETBALL LEAGUE happen.
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I NOW THEREFORE, BE IT RESOLVED, that I, Michael A. Lady,
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I Mayor of the City of Arroyo Grande, on behalf of the City Council do hereby
I proclaim April 13, 1999 as a day of recognition honoring the 5-CITIES
I YOUTH BASKETBALL LEAGUE and the VARD IKEDA FAMILY.
I
I IN WITNESS WHEREOF, I have
I hereunto set my hand and caused the
I
I Seal of the City of Arroyo Grande to be
I affIxed this 13th Day of April 1999.
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I
I MICHAEL A. LADY, MAYOR
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5....
Honorary I
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Proclamation i
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"ARBOR DAY" I
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APRIL 23, 1999 I
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WHEREAS, in 1872 J. Sterling Morton proposed to the Nebraska Board of I
Agriculture that a special day be set aside for the planting of trees; and
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WHEREAS, this holiday, called Arbor Day, was f1rst obseIVed with the planting of I
more than a million trees in Nebraska; and
I
WHEREAS, Arbor Day is now obseIVed throughout the nation and the world; and I
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WHEREAS, trees can reduce the erosion of our precious topsoil by wind and water, I
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cut heating and cooling costs, moderate the temperature, clean the air, produce I
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oxygen, and provide habitat for wildlife; and !
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WHEREAS, trees are a renewable resource giving us paper, wood for our homes, fuel I
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for our fires, and countless other wood products, increase property values, enhance the I
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economic vitality of business areas, and beautify our community; and I
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WHEREAS, the City .of Arroyo Grande has been recognized as a Tree City USA by the I
National Arbor Day Foundation for the 17th consecutive year and desires to continue
its tree-planting ways. I
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NOW THEREFORE, BE IT RESOLVED, that I, Michael A. Lady, Mayor of the \
City of Arroyo Grande, on behalf of the City Council, do hereby recognize and proclaim I
April 23rd as "ARBOR DAY" in the City of Arroyo Grande, and urge all citizens to
support efforts to care for pur trees and woodlands and to support our City's I
;
community forestry program.
IN WITNESS WHEREOF, I have hereunto set
my hand and caused the Seal of the City of Arroyo
Grande to be affixed this 13th day of April 1999.
1
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MICHAEL A. LADY, MAYOR I
s.c. -
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Honorary
Proclamation
+++ +++ ++. .+.
+ + . .
RECOGNIZING THE MONTH OF
APRIL 1999 AS
"ALCOHOL AWARENESS MONTH"
WHEREAS, alcohol is the third leading cause of preventable death, killing nearly
100,000 Americans every year; and
WHEREAS, 13.8 million Americans suffer from alcohol-related problems, including 8.1
million alcoholics; and
WHEREAS, 13 million Americans drink heavily, which means they consume five or
more drinks at a time on five or more days a month; and
WHEREAS, heavy drinkers are five times more likely to use illicit drugs as Americans
who do not drink heavily; and
WHEREAS, nearly one-fourth of all Americans admitted to general hospitals have I
alcohol problems or are undiagnosed alcoholics who are being treated for the
consequences of their drinking; and
WHEREAS, alcoholism and alcohol-related problems cost the American economy at
least $100 million in health care and lost productivity every year; and
WHEREAS, alcoholism and alcohol-related problems can be prevented and treated.
NOW, THEREFORE, BE IT RESOLVED, that I, Michael A. Lady, Mayor of the City
of Arroyo Grande, on behalf of the City Council, do hereby proclaim April 1999 as
"Alcohol Awareness Month" and call upon all citizens, parents, governmental agencies,
public and private institutions, businesses, hospitals, and schools in this area to join in
fighting America's number-one drug problem by pledging to support research, prevention,
inteIVention, and treatment for alcoholism and alcohol-related problems.
IN WITNESS WHEREOF, I have hereunto set
my hand and caused the Seal of the City of Arroyo
Grande to be aflixed this 13th day of April 1999.
MICHAEL A. LADY, MAYOR
Richard E. Venable ~ o/t3frm
849 MmAc...w, AAAovoGRMDE,CA 93420 0 805/481-3434 0 FAX:805/481-9083
E--..: Sl.FFJcrrttAaL.CQM
13 April 1999
The Honorable Mayor Mike Lady,
Members of the City Council
City of Arroyo Grande
214 East Branch Street
Arroyo Grande, CA 93420
Gentlemen:
I was very pleased to see that you addressed the Y2K Problem, or the Millennium Bug, as it is
also called, in the last issue of The Stagecoach Express and on the City's Web Page. I had
thought of asking you about the City's readiness at the last meeting, but decided not to since the
meeting was running longer than usual and I didn't want to add to its length.
Regrettably, your disclosure in The Stagecoach Express and on your Web Page is quite general. I
realize that governments at all levels have a tendency to talk in vague terms quite often. And
most of us appreciate that you cannot guarantee that those businesses and services you deal with
such as electricity, telephone and banking, will be compliant. However, I was hoping that you
could be more specific in telling all of us at what level the City is in terms of readiness.
A short distance from my home is Sewer Pump Station No.4. I would like to know that, barring
electric outages, that station will still be functioning on the morning of January I. I anticipate
having several young grandchildren at my home that week-end along with their parents. That will
be a handful in itselfwithout worrying about the possibility of toilets that won't work becaJJse the
system is down. Or even worse, be backing up on us.
I look forward, as I'm certain others are, to hearing in more detail whether the computer systems
are satisfactory, or whether they do need to be upgraded and will be installed, tested and ready to
keep services running smoothly.
I
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-- --~--_._-_....--_._...._----- ---------- _J
California Conference on
Redevelopment Abuse
Join City Council & School Board Members, State Legislators,
Jouri1alists, Attorneys & Citizen Activists in exploring key issues:
" Corporate Welfare
" Tax Diversions from Public Schools
" Who Really' Gets the Money
" NFL Shakedown of L.A. Taxpayers
Redevelopmentagencies annually divert $1.5 billionfron1 public schools & services.
ThJs conference will focus on current local, legal & legislative strategies for change.
~1~
f~ _~ t
I'.. .
r' .
,. l~
Senator Wright Senator Haynes Senator Hayden Assemblyman McClintock
- - - - - - - - - - -
Sponsored by:
Municipal Officials for Redevelopment Reform (MORR)
A lO-year old statewide coalition of elected officials seeking real reform of local government finance,
and a restoration of property taxes to real public services. MORR supports fairness, free enterprise
and fiscal responsibility.
Californians United for Redevelopment Education (CURE)
A statewide network of concerned citizens promoting public awareness of local government financing issues,
particularly the widespread waste and abuses of redevelopment agencies.
California Conference .....on
Redevelopment Abuse
Featuring: Supervisor Mike Antonovich,
Senator Cathie Wright, Senator Tom Hayden,
Senator Ray Haynes, Assernblyman Tom McClintock
Carl Robertson (Compton Community College Dist. Board)
Bruce Henderson (San Diego City Council)
T om Tyrrell (Co. of Los Angeles, Deputy County Counsel)
Steve Greenhut (Editorialist, Orange County Register)
Robert Poole (President, Reason Foundation)
May 15 (Sat.), 8:00-5:00
Burbank Airport Hilton
Driving: 2500 Hollywood Way; Take Golden State Fwy. (1-5) to Hollywood Way.
, Flying: Take free continuous shuttle bus from airport.
Registration: $55.
Includes breakfast & lunch. On-site parking $7 extra.
REGlSTRA TlON FORM: DETACH & RETURN WITH YOUR CHECK
- - - - - - - - - - - - - - - - -
YES! I will be attending the conference. I have enclosed my check for a party of .
-
I would like to be part of the program. My topic : .
- Please send me copies of Redevelopment: The Unknown Government.
- -
Name/s: Title/Affiliation:
Address: City/Zip: Ph:
Return with your check to: M.O.R.R. (Municipal Officials for Redevelopment Reform)
214 N. Yale Ave.
Fullerton, CA 92831
More info: 714-871-9756 or 323-567-6737; E-mail: Rdvreform@aol.com; Website: www.redevelopment.com
9.a.
MEMORANDUM
TO: CITY COUNCIL
FROM: LYNDA K. SNODGRASS, DIRECTOR OF FINANCIAL SERVICq
SUBJECT: CASH DISBURSEMENT RA TIFICA TION
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended the City Council ratify the attached listing of cash disbursements for
the period March 16 - March 31, 1999.
FUNDING:
There is a $379,753.85 fiscal impact.
DISCUSSION:
The attached listing represents the cash disbursements required of normal and usual
operations. It is requested that the City Council approve these payments.
ATTACHMENTS:
ATTACHMENT A - Cash Disbursement Listing
ATTACHMENT B - March 19, 1999 Accounts Payable Check Register
ATTACHMENT C - March 26,1999 Accounts Payable Check Register
ATTACHMENT D - March 26,1999 Payroll Checks and Payroll Benefit Checks
CITY OF ARROYO GRANDE
INDEX FOR BUDGET DEPARTMENTS
EDEN COMPUTER SYSTEM
GENERAL FUND (010) SPECIAL REVENUE FUNDS
City Government (Fund 010) Pank Development Fee Fund (Fund 213)
4001 - City Council 4550 - Park Development Fee
4002 - City Oerk Traffic Signal Fund (Fund 222)
4003 - City Attorney 4501 - Traffic Fund
4101 - City Manager Transportation Fund (Fund 225)
4102 - Printing/Duplicating 4553 - Public Transit System
4120 - Financial Services Constntction Tax Fund (Fund 230)
4121 - Taxes/ Insurance/ Bonds 4556 - Construction Tax
4130 - Community Development Police Grant Fund (Fund 271)
4131 - Community Building (CDBG) 4202 - State AB3229 Cops Grant
4140 - Management Information System 4203 - Federal COPS Hiring Grant
4145 - Non Departmental 4204 - Federal Local Law Enforcement
Public Safety (Fund 010)
4201 - Police ENTERPRISE FUNDS
4211 - Fire Sewer Fund (Fund 612)
4212 - Building &. Safety 4610 - Sewer Maintenance
4213 - Government Buildings Water Fund (Fund 640)
Public Works (Fund 010) 4710 - Water Administration
4301 - Public Works-Admin &. Engineering 4711 - Water Production
4303 - Street/Bridge Maintenance 4712 - Water Distribution
4304 - Street Lighting Lopez Administration (Fund 641)
4305 - Automotive Shop 4750 - Lopez Administration
Parks & Recreation (Fund 010)
4420 - Parks CAPITAL IMPROVEMENT PROGRAMS
4421 - Recreation 5501-5599 - Park Projects
4422 - General Recreation 5601-5699 - Streets Projects
4423 - Pre-School Program 5701-5799 - Drainage Projects
4424 - Recreation-Special Programs 5801-5899 - Water/Sewer/Street Projects
4425 - Children in Motion 5901-5999 - Water Projects
4430 - Soto Sport Complex
4460 - Parkway Maintenance
DepL Index for CouncilxJs
ATTACHMENT A
CITY OF ARROYO GRANDE
CASH DISBURSEMENTS
';M de 'PetWJd 01 ~ 16 7~ ")1(Md 31, 1999
April 13, 1999
Presented are the cash disbursements issued by the Department of Financial Services for
the period March 16 to March 31, 1999. Shown are cash disbursements by week of
occurrence and type of payment.
March 19, 1999
Accounts Payable Cks #89463-89560 B $ 223,181.87
Less Check P993 Payroll Transfer included in -173,495.28
Attachment D 49,686.59
March 26, 1999
Accounts Payable Cks # 89561-89665 C 113,451.14
Payroll Checks and Payroll Benefit Checks D 216,616.12
330,067.26
Two Week Total $ 379.753.85
ATTACHMENT B
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 1
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
993 03/12/99 005616 CITY OF ARROYO GRANDE G.A.REIMB.30499 P/R 011.0000.1015 173,495.28 173,495.28
994 03/15/99 100036 STEVE TOLLEY LOCC-TOLLEY 010.4001. 5501 278.40 278.40
995 03/16/99 074178 SLO CNTY CLERK-RECORDER NOTICE OF EXEMPTION-98-219 010.4130.5201 25.00
995 03/16/99 074178 SLO CNTY CLERK-RECORDER NOTICE OE EXEMPTION-l0l 010.4130.5201 25.00 50.00
89463 03/19/99 100584 AIR LIQUIDE AMERICA COR OXY/ACET.GASES 010.4305.5303 29.10
89463 03/19/99 100584 AIR LIQUIDE AMERICA COR OXY/ACET.GASES 640.4712.5610 29.10 58.20
89464 03/19/99 040092 ALLAN HANCOCK COLLEGE REGIS-BASIC TRAFFIC-JASON POLE 010.4201.5501 190.00 190.00
89465 03/19/99 003042 AMERICAN EQUIPMENT SVCS DUMP BIN 010.4213.5303 1,250.00 1,250.00
89466 03/19/99 003120 AMERICAN INDUSTRIAL SUP GLOVES 612.4610.5255 111.65
89466 03/19/99 003120 AMERICAN INDUSTRIAL SUP GLOVES 640.4712.5255 111.64 223.29
89467 03/19/99 007956 B&B STEEL & SUPPLY STEEL PIPE 220.4303.5613 394.14 394.14
89468 03/19/99 009750 BRENDA BARROW REIMB.EGG HUNT PRIZES 010.4424.5252 83.98 83.98
89469 03/19/99 010412 ALBERT BEA'ITIE RADAR OPERATOR COURSE-BEA'ITIE 010.4201.5501 405.00 405.00
89470 03/19/99 100618 BERCHTOLD EQUIPMENT CO SPREADER PARTS 010.4430.5603 133.29 133.29
89471 03/19/99 010998 BE'ITER BEEP PAGER SVCS 010.4211. 5403 48.00
89471 03/19/99 010998 BE'ITER BEEP PAGER SVCS FEE 612.4610.5303 8.83
89471 03/19/99 010998 BE'ITER BEEP PAGER SVCS FEE 640.4712.5303 17.66
89471 03/19/99 010998 BETI'ER BEEP PAGER SVCS FEE 220.4303.5303 8..83
89471 03/19/99 010998 BE'ITER BEEP PAGER SVCS FEE 010.4305.5303 17.63 100.95
89472 03/19/99 100766 BOB'S AUTO REPAIR MACHINE BAR STOCK 010.4211.5601 60.00 60.00
89473 03/19/99 013052 GARETT BROWN TENNIS YOUTH CLASSES-BROWN 010.4424.5351 134.40
89473 03/19/99 013052 GARE'IT BROWN TENNIS ADULT CLASSES-BROWN 010.4424.5351 35.70
89473 03/19/99 013052 GARE'IT BROWN TENNIS ADULT CLASSES-BROWN 010.4424.5351 76.30 246.40
89474 03/19/99 101007 PHIL BULLARD AFTER SCHOOL CLASS-BULLARD 010.4424.5351 58.50 58.50
89475 03/19/99 100301 RYAN BURT B/BALL LGE.OFFICIAL-R.BURT 010.4424.5352 150.00 150.00
89476 03/19/99 021940 C.COAST TAXI CAB SERVIC TAXI SVCS:FEB 16-28 225.4553.5507 1,006.25 1,006.25
89477 03/19/99 021918 CENTRAL COAST SUPPLY TRASH LINERS/T.PAPER 010.4213.5604. 302.98 302.98
89478 03/19/99 023634 CLASSIC TEES T-SHIRTS-YOUTH WRESTLING 010.4424.5257 396.29 396.29
89479 03/19/99 023946 CLINICAL LAB.OF SAN BER WATER SAMPLES-FEB 640.4710.5310 279.00 279.00
89480 03/19/99 024180 COAST NUT & BOLT HITCH PINS 220.4303.5601 30.36
89480 03/19/99 024180 COAST NUT & BOLT HITCH PINS 010.4420.5601 30.35
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 2
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89480 03/19/99 024180 COAST NUT & BOLT HITCH PINS 612.4610.5601 30.35
89480 03/19/99 024180 COAST NUT & BOLT HITCH PINS 640.4712.5601 30.35 121.41
89481 03/19/99 024492 COLD CANYON LAND FILL GREEN WASTE DUMP 220.4303.5307 10.00
89481 03/19/99 024492 COLD CANYON LAND FILL GREEN WASTE DUMP 220.4303.5307 10.00 20.00
89482 03/19/99 101010 TIM & SHELLY CRAMER WATER DEPOSIT-265 SPRUCE ST 640.0000.2302 90.00
89482 03/19/99 101010 TIM & SHELLY CRAMER CLOSING BILL-265 SPRUCE ST 640.0000.4751 27.45- 62.55
89483 03/19/99 100355 DAVID CROCKETT CROCKET SVCS-3/12 010.4130.5303 1,412.50 1,412.50
89484 03/19/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4212.5201 15.00
89484 03/19/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4130.5201 21.66
89484 03/19/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4101.5201 21.67
89484 03/19/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4120.5201 21. 67 80.00
89485 03/19/99 028548 DAYSTAR INDUSTRIES STREET SWEEPING 612.4610.5303 4,509.82 4,509.82
89486 03/19/99 076848 LENNY DE LOS SANTOS ADULT TENNIS-DE LOS SANTOS 010.4424.5351 84.00 84.00
89487 03/19/99 100974 CHRISTINA DENISON REF. PARK DEPOSIT-DENISON 010.0000.4354 25.00 25.00
89488 03/19/99 029250 J.B. DEWAR,INC. #2 RED DIESEL FUEL 010.0000.1202 285.62 285.62
89489 03/19/99 029484 DIESELRO INC. SAFETY INSPECTION 612.4610.5601 66.00
89489 03/19/99 029484 DIESELRO INC. REPR.LIGHT/REFLECTOR 612.4610.5601 23.24
89489 03/19/99 029484 DIESELRO INC. REPR.LIGHT/REFLECTOR 640.4712.5601 23.24
89489 03/19/99 029484 DIESELRO INC. REPR.LIGHT/REFLECTOR 220.4303.5601 23.25 135.73
89490 03/19/99 100956 DOKKEN ENGINEERING ENG.SVCS-1/1-1/31 350.5616.7701 4,418.75
89490 03/19/99 100956 DOKKEN ENGINEERING ENGINEERING SVCS-1/1-1/31 350.5615.7701 3,967.50 8,386.25
89491 03/19/99 100322 STAN DOMINGUEZ B/BALL LGE.OFFICIAL-DOMINQUEZ 010.4424.5352 45.00 45.00
89492 03/19/99 031044 EARTH SYSTEMS CONSULTAN PROGESS BILL-DON ROBERTS 350.5501.7201 451.60
89492 03/19/99 031044 EARTH SYSTEMS CONSULTAN CR:PROGRESS BILL-DON ROBERTS 350.5501.7201 347.80- 103.80
89493 03/19/99 032682 FAIR OAKS PHARMACY BANDAIDS 010.4211.5206 16.83 16.83
89494 03/19/99 032838 FAMILIAN PIPE & SUPPLY PIPE/FITTINGS/VALVES 640.4712.5610 4,738.31
89494 03/19/99 032838 FAMILIAN PIPE & SUPPLY ELL/ACCESSORY KITS 640.4712.5610 158.75 4,897.06
89495 03/19/99 033072 FARM SUPPLY CO. BALL VALVE 010.4420.5605 55.77 55.77
89496 03/19/99 033702 TERENCE FIBICH REIMB.GASOINE 010.4211.5501 20.00 20.00
89497 03/19/99 035802 FRANK'S LOCK & KEY INC R/R LOCKS 010.4420.5605 55.28 55.28
89498 03/19/99 100524 FREDERICK PUMP CO. PUMP/SEALS 640.4712.5610 143.65 143.65
89499 03/19/99 100700 G & M MOBILE SERVICE VALVE JOB-P25 010.4430.5601 638.16
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 3
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89499 03/19/99 100700 G & M MOBILE SERVICE REPL. WATER PUMP 010.4430.5601 303.65
89499 03/19/99 100700 G & M MOBILE SERVICE REPR.NATURAL GAS ENGINE 612.4610.5603 826.74 1,768.55
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/C REMOVAL 640.4712.5610 42.72
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/ C REMOVAL 640.4712.5610 38.23
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/ C REMOVAL 220.4303.5613 76.74
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/ C REMOVAL 220.4303.5307 66.42
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/C REMOVAL 220.4303.5613 79.64
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/C REMOVAL 220.4303.5307 73.60
89500 03/19/99 036972 GATOR CRUSHING & RECYCL A/C REMOVAL 220.4303.5613 84.79 462.14
89501 03/19/99 038376 GRAND AUTO PARTS SPARK PLUGS-PW36 010.4305.5601 9.35 9.35
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4212.5201 13.91
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4211.5201 19.36
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4130.5201 10.70
89502 03/19/99 038454 GRAND OFFICE SUPPLY .OFFICE SUPPLIES 010.4421.5201 4.80
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 284.4103.6001 428.96
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4130.5201 4.14
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4120.5201 35.99
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4101.5201 11.16
89502 03/19/99 038454 GRAND OFFICE SUPPLY PAPER 010.4102.5255 77.00
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4101. 5201 33.60
89502 03/19/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4101.5201 6.76 646.38
89503 03/19/99 100982 CLAYTON GRANT B/BALL LGE.OFFICIAL-GRANT 010.4424.5352 45.00 45.00
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-PK DIR 010.4421.5602 24.48
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-PK SUPER 010.4421. 5602 21.07
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-DIV.CHIEF 010.4211.5403 16.63
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-FIRE CHIEF 010.4211.5403 19.52
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-PK DIR 010.4421.5602 27.11
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-PK SUPER 010.4421. 5602 21.51
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-STREET SUPER 220.4303.5403 50.59
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-AUTO 010.4305.5403 21.07
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-STREET 220.4303.5403 57.84
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-WATER/SEWER 640.4710.5403 23.80
89504 03/19/99 036426 GTE WIRELESS CELL PHONE-WATER/SEWER 612.4610.5403 23.79 307.41
89505 03/19/99 101008 GUS GUSTOFSON REF.C/B DEPOSIT-GUSTOFSON 010.0000.2206 250.00
89505 03/19/99 101008 GUS GUSTOFSON BLDG.SUPER-GUSTOFSON 010.0000.4355 81. 00-
89505 03/19/99 101008 GUS GUSTOFSON EXTRA CLEANING-GUSTOFSON 010.4213.5105 70.76- 98.24
89506 03/19/99 100349 PAUL HARPER B/BALL LGE.SCORER-HARPER 010.4424.5352 2'8.00 28.00
89507 03/19/99 100635 HARRY'S RADIATOR SVCS R&R RADIATOR 010.4430.5601 197.29 197.29
89508 03/19/99 099052 HARVEST BAG REF.C/B DEPOSIT-HARVEST 010.0000.2206 250.00
89508 03/19/99 099052 HARVEST BAG BLDG. SUPER-HARVEST BAG 010.0000.4355 49.50- 200.50
89509 03/19/99 041340 SHERRI HEATH DARE TRAINING-HEATH 010.4201.5501 51.00 51. 00
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 4
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89510 03/19/99 101002 KELLY HEFFERNON REIMB.CEQA WORKSHOP-HEFFERNON 010.4130.5501 145.00
89510 03/19/99 101002 KELLY HEFFERNON REIMB.OFFlCE SUPPLIES-HEFFERNO 010.4130.5201 14.99 159.99
89511 03/19/99 042158 BOB HICKS TURF EQUIPMEN FUEL SHUT OFF SOLENOID 010.4420.5603 139.53 139.53
89512 03/19/99 042276 KARA HILL B/BALL LGE.SCORER-HILL 010.4424.5352 42.00 42.00
89513 03/19/99 042510 BERNADETTE HISER LOW IMPACT AEROBICS-HISER 010.4424.5351 142.80 142.80
89514 03/19/99 043290 CHERI HULGAN DARE TRAINING-HULGAN 010.4201.5501 90.00 90.00
89515 03/19/99 043954 JOSH IANNEO B/BALL LGE.SCORER-IANNEO 010.4424.5352 56.00 56.00
89516 03/19/99 044304 IMPULSE MFG. FAB-WATER METER VAULT 640.4712.5610 908.24
89516 03/19/99 044304 IMPULSE MFG. BENCH GRINDER EYE SHIELDS 010.4305.5255 43.83 952.07
89517 03/19/99 046176 J J'S FOOD COMPANY BLOOD BANK SUPPLIES 010.4211.5255 72.66 72.66
89518 03/19/99 100087 HOLLY JARRATT JAZZERCISE-JARRATT 010.4424.5351 100.66 100.66
89519 03/19/99 047300 BLAIR JUAREZ B/BALL LGE.SCORER-JUAREZ 010.4424.5352 84.00 84.00
89520 03/19/99 047600 KAISER SAND & GRAVEL CO ASPHALT 220.4303.5613 236.69 236.69
89521 03/19/99 100985 DOUG LINTNER B/BALL LGE.OFFICIAL-LINTNER 010.4424.5352 135.00 135.00
89522 03/19/99 054522 CYNDI MALMEN CHILDREN'S DANCE THEATRE-MALME 010.4424.5351 120.00 120.00
89523 03/19/99 056940 MIER BROS. CONCRETE 010.4420.5605 39.58
89523 03/19/99 056940 MIER BROS. TOP SOIL 010.4430.5605 96.53
89523 03/19/99 056940 MIER BROS. PEA GRAVEL 220.4303.5613 3.86 139.97
89524 03/19/99 057096 MINER'S ACE HARDWARE CONCRETE 220.4303.5613 97.30
89524 03/19/99 057096 MINER'S ACE HARDWARE PUSH BROOMS 640.4712.5273 27.43
89524 03/19/99 057096 MINER'S ACE HARDWARE EXTN. CORDS 010.4211. 5255 39.33
89524 03/19/99 057096 MINER'S ACE HARDWARE CLEAN UP BAGS/GRIND WHEEL 220.4303.5613 80.30
89524 03/19/99 057096 MINER'S ACE HARDWARE BULBS-LIFT STA#5 612.4610.5610 3.84
89524 03/19/99 057096 MINER'S ACE HARDWARE CASTERS/GLOVES/CIRC.BREAKER 010.4211.5255 23.41
89524 03/19/99 057096 MINER'S ACE HARDWARE DRAWER LOCK 010.4211.5255 24.39
89524 03/19/99 057096 MINER'S ACE HARDWARE BULBS/HAND TOOLS 010.4213.5273 23.57
89524 03/19/99 057096 MINER'S ACE HARDWARE BUILDING MATERIALS 010.4213.5604 112.64
89524 03/19/99 057096 MINER'S ACE HARDWARE PICTURE HANGERS 010.4213.5604 1. 90
89524 03/19/99 057096 MINER'S ACE HARDWARE HOLE SAW 640.4712.5273 10.50 444.61
89525 03/19/99 057252 MISSION UNIFORM SERVICE MATS/DUST MOPS 010.4213.5604 63.00
89525 03/19/99 057252 MISSION UNIFORM SERVICE UNIFORMS 010.4213.5143 13.00
89525 03/19/99 057252 MISSION UNIFORM SERVICE MATS-ENG 010.4213.5604 28.00
89525 03/19/99 057252 MISSION UNIFORM SERVICE MATS/DUST MOPS 010.4213.5604 7.30
89525 03/19/99 057252 MISSION UNIFORM SERVICE MATS/TOWELS 010.4213.5604 53.22 164.52
89526 03/19/99 058060 STEPHEN MORRIS B/BALL LGE.OFFfCIAL-MORRIS 010.4424.5352 45.00 45.00
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 5
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89527 03/19/99 101012 NICKSON'S MACHINE SHOP, REPR.PUMP/SHAFT/IMPELLER 640.4712.5610 452.33 452.33
89528 03/19/99 100281 JEFFREY NIEMEYER B/BALL LGE.OFFICIAL 010.4424.5352 90.00 90.00
89529 03/19/99 100984 SCOTT O'CONNELL B/BALL LGE.SCORER-O'CONNELL 010.4424.5352 91.00 91. 00
89530 03/19/99 062712 ORCHARD SUPPLY HARDWARE BATTERIES/TAPE 612.4610.5255 25.68
89530 03/19/99 062712 ORCHARD SUPPLY HARDWARE TUBING FITTING 612.4610.5610 4.03 29.71
89531 03/19/99 064194 PACIFIC GAS & ELECTRIC ELECTRIC 010.4304.5402 222.95
89531 03/19/99 064194 PACIFIC GAS & ELECTRIC ELECTRIC 217.4460.5355 7.29
89531 03/19/99 064194 PACIFIC GAS & ELECTRIC ELECTRIC 010.4304.5402 157.01
89531 03/19/99 064194 PACIFIC GAS & ELECTRIC ELECTRIC 010.4304.5402 150.10
89531 03/19/99 064194 PACIFIC GAS & ELECTRIC ELECTRIC 010.4304.5402 44.70 582.05
89532 03/19/99 065050 PEOPLE PROFESSIONALS TE STEARS SVCS-2/19 220.4303.5303 416.64
89532 03/19/99 065050 PEOPLE PROFESSIONALS TE DELLEDONNE SVCS-2/26 220.4303.5303 520.80
89532 03/19/99 065050 PEOPLE PROFESSIONALS TE STEARS SVCS-2/26 220.4303.5303 501. 27 1,438.71
89533 03/19/99 066300 PEARL PHINNEY PHINNEY SVCS-l/19/99 010.4130.5303 45.00 45.00
89534 03/19/99 101006 PINNACLE TECHNOLOGIES,I MAINT . MUG SHOT SYSTEM 010.4201. 5603 120.00 120.00
89535 03/19/99 101004 PIONEER RESEARCH CORP. ENVIRO PRO 220.4303.5613 195.17 195.17
89536 03/19/99 101003 GREG PISANO REF. PARK DEPOSIT-PISANO 010.0000.4354 25.00 25.00
89537 03/19/99 067196 JASON POLE BASIC TRAFFIC-POLE 010.4201.5501 100.00 100.00
89538 03/19/99 067548 POOR RICHARD'S PRESS GRAPHICS-HERNANDEZ 010.4421.5201 18.77 18.77
89539 03/19/99 067890 PRAXAIR DISTRIBUTION,IN HIGH PRESSURE CYLINDER 010.4211.5206 16.12 16.12
89540 03/19/99 068200 PROMEDIX QUICK CLIPS/GLOVES/BACKBOARD 010.4211. 5206 1,158.52 1,158.52
89541 03/19/99 068484 BEAU PRYOR RADAR OPERATOR-BEAU PRYOR 010.4201.5501 405.00 405.00
89542 03/19/99 100432 RADISSON HOTEL RESV-SHERRI HEATH 010.4201. 5501 243.00
89542 03/19/99 100432 RADISSON HOTEL RESV-CHERI HULGAN 010.4201. 5501 324.00 567.00
89543 03/19/99 071682 GREG ROSE B/BALL LGE.OFFICIAL-ROSE 010.4424.5352 195.00 195.00
89544 03/19/99 072638 S & L SAFETY PRODUCTS SHOP TOWELS 220.4303.5255 85.73
89544 03/19/99 072638 S & L SAFETY PRODUCTS SHOP TOWELS 612.4610.5255 85.73
89544 03/19/99 072638 S & L SAFETY PRODUCTS SHOP TOWELS 640.4712.5255 85.73
89544 03/19/99 072638 S & L SAFETY PRODUCTS GLOVES/SAFETY GLASSES/FILTERS 220.4303.5255 235.07 492.26
89545 03/19/99 100192 SAN LUIS MAILING SVC WATER BILLS MAIL/SORTING 640.4710.5303 814.18 814.18
89546 03/19/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE/DIESEL FUEL 010.4211.5608 163.22 163.22
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 6
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89547 03/19/99 100983 AMANDA SMART B/BALL LGE.SCORER-SMART 010.4424.5352 42.00 42.00
89548 03/19/99 080886 SOUTHERN AUTO SUPPLY ANTENNA 220.4303.5601 6.32
89548 03/19/99 080886 SOUTHERN AUTO SUPPLY VALVE CORE TOOL 612.4610.5610 5.46
89548 03/19/99 080886 SOUTHERN AUTO SUPPLY TUBE FITTING-LIFT #2 612.4610.5610 1.12
89548 03/19/99 080886 SOUTHERN AUTO SUPPLY TIRE MOUNTING LUBE 010.4305.5255 21. 07 33.97
89549 03/19/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 227.45
89549 03/19/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 87.90
89549 03/19/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 35.20
89549 03/19/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 107.30
89549 03/19/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 117.72
89549 03/19/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 53.84 629.41
89550 03/19/99 101013 SPECTRUM PAINTING PAINTING INTERIOR - PW /ENGR . BLDG 010.4213.6401 3,077.00
8955.0 03/19/99 101013 SPECTRUM PAINTING PAINT SUPPLIES 010.4213 . 6401 934.74 4,011. 74
89551 03/19/99 082328 STERLING COMMUNICATIONS R/R FM RADIO 640.4712.5603 142.57
89551 03/19/99 082328 STERLING COMMUNICATIONS R/R FM RADIO 640.4712.5603 134.56 277.13
89552 03/19/99 101011 TARVIN & ASSOCIATES REAL PROPERTY APPRAISAL-PK 213.4550.5304 1,500.00 1,500.00
89553 03/19/99 084708 RICK TERBORCH REIMB.FAX 010.4145.5403 14.00
89553 03/19/99 084708 RICK TERBORCH REIMB.PARKING 010.4201.5501 11.25 25.25
89554 03/19/99 101009 UNISOURCE MAINT SUPPLY CLEANER/P.TOWELS 010.4213.5604 297.31 297.31
89555 03/19/99 087672 UNITED RENTALS PROPANE 220.4303.5613 28.00
89555 03/19/99 087672 UNITED RENTALS RENTAL-FAN 640.4712.5552 150.26 178.26
89556 03/19/99 088424 URBAN FUTURES INC. REDEVELOPMENT AGENCY-IMPLEMEN 284.4103.5303 370.00 370.00
89557 03/19/99 088826 PEGGY VALKO ARTS/CRAFTS CLASS-VALKO 010.4424.5351 566.40 566.40
89558 03/19/99 101005 VENTURA COUNTY TRAINING REGIS-RADAR OPERATOR-PRYOR 010.4201.5501 40.00 40.00
89559 03/19/99 100431 WILLARD PAPER CO ENVELOPES-NCR PAPER 010.4102.5255 212.25
89559 03/19/99 100431 WILLARD PAPER CO PAPER-NCR 3PART 010.4102.5255 300.14
89559 03/19/99 100431 WILLARD PAPER CO COPY PAPER 010.4102.5255 364.65
89559 03/19/99 100431 WILLARD PAPER CO PAPER 010.4102.5255 328.72 1,205.76
89560 03/19/99 094146 ZUMAR INDUSTRIES U BRACKETS 220.4303.5613 444.02 444.02
TOTAL CHECKS 223,181. 87
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 7
03/17/99 09:00 VOUCHER/CHECK REGISTER
FOR PERIOD 22
FUND TITLE AMOUNT
010 GENERAL FUND 19,915.59
011 PAYROLL CLEARING FUND 173,495.28
213 PARKS DEVELOPMENT FUND 1,500.00
217 LANDSCAPE MAINTENANCE DISTRICT 7.29
220 STREETS FUND 3,817.37
225 TRANSPORTATION FUND 1,006.25
284 REDEVELOPMENT AGENCY FUND 798.96
350 CAPITAL IMPROVEMENT FUND 8,490.05
612 SEWER FUND 5,726.28
640 WATER FUND 8,424.80
TOTAL 223,181. 87
ATTACHMENT C
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 1
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
100 03/23/99 100905 TONY M. FERRARA LOCC POLICY MEETING-FERRARA 010.4001. 5501 40.00 40.00
996 03/18/99 056628 MID STATE BANK-MASTERCA GASOLINE 010.4201. 5608 38.06
996 03/18/99 056628 MID STATE BANK-MASTERCA HOTEL-TRAINING EXPENSES 010.4201.5501 475.49
996 03/18/99 056628 MID STATE BANK-MASTERCA COMPUTER DISKS 010.4201.5201 70.06
996 03/18/99 056628 MID STATE BANK-MASTERCA REFERENCE BOOKS 010.4201.5255 48.50
996 03/18/99 056628 MID STATE BANK-MASTERCA TELEPHONE/OFFICE SUPPLIES 010.4201.5201 141.11
996 03/18/99 056628 MID STATE BANK-MASTERCA CARRYING CASES FOR LAPTOPS 010.4201. 6001 86.18
996 03/18/99 056628 MID STATE BANK-MASTERCA SHELVES-CD'S STORAGE 010.4201. 5604 45.96 905.36
997 03/19/99 004252 CAROL ANDERSON ORAL BOARD SUPPLIES 010.4211.5201 8.65
997 03/19/99 004252 CAROL ANDERSON POSTAGE-MOTT 010.4003.5327 37.00
997 03/19/99 004252 CAROL ANDERSON REIMB.MILEAGE-PC MEET 010.4301.5608 2.17
997 03/19/99 004252 CAROL ANDERSON REIMB.TC MILEAGE 010.4301. 5608 5.89
997 03/19/99 004252 CAROL ANDERSON ORAL BOARD SUPPLIES 010.4130.5201 12.15
997 03/19/99 004252 CAROL ANDERSON PLANNING COM. SUPPLIES 010.4130.5201 13.16
997 03/19/99 004252 CAROL ANDERSON PLANNING COM. SUPPLIES 010.4130.5201 6.64
997 03/19/99 004252 CAROL ANDERSON DEPT. TOYS 010.4425.5255 24.10
997 03/19/99 004252 CAROL ANDERSON BATTERIES 010.4002.5201 4.79
997 03/19/99 004252 CAROL ANDERSON REC.SUPPLIES 010.4425.5255 25.92
997 03/19/99 004252 CAROL ANDERSON REIMB. PARMA CONF. 010.4120.5501 17.41
997 03/19/99 004252 CAROL ANDERSON REIMB. CA. EQUIP. SHOW FEE 010.4420.5501 18.00
997 03/19/99 004252 CAROL ANDERSON KITCHEN SUPPLIES 010.4002.5201 14.32
997 03/19/99 004252 CAROL ANDERSON REIMB.ASLE LUNCHEON 010.4301. 5201 14.00
997 03/19/99 004252 CAROL ANDERSON KITCHEN SUPPLIES 010.4001. 5201 10.01
997 03/19/99 004252 CAROL ANDERSON REIMB.MILEAGE TRAFFIC COMMISH. 010.4301. 5608 2.17
997 03/19/99 004252 CAROL ANDERSON REIMB.MILEAGE TRAFFIC COMMISH. 010.4301. 5608 6.51
997 03/19/99 004252 CAROL ANDERSON MEETING SUPPLIES 010.4301. 5201 6.27
997 03/19/99 004252 CAROL ANDERSON REIMB.CITY CLERK MEETING 010.4002.5501 20.00
997 03/19/99 004252 CAROL ANDERSON REC.SUPPLIES 010.4424.5251 23.38
997 03/19/99 004252 CAROL ANDERSON REIMB.POSTAGE-BOOKS 010.4301.5201 13.10
997 03/19/99 004252 CAROL ANDERSON KITCHEN SUPPLIES 010.4101.5201 32.01
997 03/19/99 004252 CAROL ANDERSON COUNCIL MEETING SUPPLIES 010.4001. 5504 21. 56
997 03/19/99 004252 CAROL ANDERSON REIMB.GASOLINE 010.4420.5501 16.92
997 03/19/99 004252 CAROL ANDERSON REIMB.MEETING SUPPLIES 010.4145.5501 24.97
997 03/19/99 004252 CAROL ANDERSON OFFICE SUPPLIES 010.4421. 5201 25.80
997 03/19/99 004252 CAROL ANDERSON REIMB.W/SHOP SUPPLIES 010.4001. 5201 15.85
997 03/19/99 004252 CAROL ANDERSON POSTAGE/COPIES 010.4130.5303 15.15
997 03/19/99 004252 CAROL ANDERSON ORAL BOARD SUPPLIES 010.4212.5201 5.80
997 03/19/99 004252 CAROL ANDERSON CSMFO MEETING SUPPLIES 010.4120.5501 7.19
997 03/19/99 004252 CAROL ANDERSON POSTAGE 010.4130.5201 5.40
997 03/19/99 004252 CAROL ANDERSON PHOTO-CODE ENFORCE. 010.4130.5201 20.63
997 03/19/99 004252 CAROL ANDERSON REIMB.MEETING SUPPLIES 010.4130.5201 16.45
997 03/19/99 004252 CAROL ANDERSON ASLE MEETING SUPPLIES 010.4301. 5501 14.00
997 03/19/99 004252 CAROL ANDERSON ASLE MEETING SUPPLIES 010.4301.5501 14.00
997 03/19/99 004252 CAROL ANDERSON REIMB.MILEAGE-TRAFFIC COMMISH 010.4301. 5608 5.89
997 03/19/99 004252 CAROL ANDERSON REIMB.COMPUTER PAPER 010.4120.5201 24.77 552.03
998 03/23/99 074178 SLO CNTY CLERK-RECORDER NOTICE OF EXEMPTION FEE-BIKEWA 010.4002.5201 25.00 25.00
999 03/23/99 100288 EINSTEIN'S COMPUTER OUT ARC SERV.VERSION 6.6 010.4140.5607 412.55 412.55
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 2
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89561 03/26/99 100897 AMERICAN TEMPS HAWORTH SVCS-3/7 284.4103.5303 651.55 651.55
89562 03/26/99 005772 ARROYO GRANDE COMM. HOS LAB TEST-BEEMAN 010.4211.5324 65.00 65.00
89563 03/26/99 009750 BRENDA BARROW REIMB.SNACK SUPPLIES 010.4425.5259 81. 96
89563 03/26/99 009750 BRENDA BARROW REIMB.PLAY GROUND SUPPLIES 010.4422.5256 41.57 123.53
89564 03/26/99 010374 BEAR CAT MFG. INC. HOT OIL THERMO 220.4303.5603 70.20 70.20
89565 03/26/99 010628 BENS COMPUTER OUTLET CDROM DRIVE uNIT-LG 010.4140.6101 74.00
89565 03/26/99 010628 BENS COMPUTER OUTLET SCSI DB25 M/F TERMINATOR 010.4140.6101 19.29
89565 03/26/99 010628 BENS COMPUTER OUTLET PC POWER PG TAIL CONVERTOR 010.4140.6101 3.22
89565 03/26/99 010628 BENS COMPUTER OUTLET 10'PRINTER CABLE,GENDER 010.4140.6101 17.16
89565 03/26/99 010628 BENS COMPUTER OUTLET 6'VGA CABLE 010.4140.6101 6.97
89565 03/26/99 010628 BENS COMPUTER OUTLET SERIAL MOUSE (POWER MOUSE) 010.4140.6101 12.87
89565 03/26/99 010628 BENS COMPUTER OUTLET DIAGNOSTICS/RECOVERY OF FILE 010.4211.5255 55.00
89565 03/26/99 010628 BENS COMPUTER OUTLET SAMSUNG CD ROM DRIVER-BLDG. 010.4212.5201 74.00 262.51
89566 03/26/99 012168 BOXX EXPRESS SHIPPING CHARGES-2/99 010.4211.5201 8.52
89566 03/26/99 012168 BOXX EXPRESS SHIPPING CHARGES-2/99 010.4201. 5201 172.79 181. 31
89567 03/26/99 100272 BOY SCOUT TROOP 26 CASH CONTRIB-CLEANUP AWARDS 010.4211.5255 100.00 100.00
89568 03/26/99 012754 BREZDEN PEST CONTROL QTLY PEST CONTROL 010.4213.5604 87.00 87.00
89569 03/26/99 013026 BRISCO MILL & LUMBER PAINT/BRUSHES/SCREWS/WRENCH 010.4201.5604 23.23 23.23
89570 03/26/99 018096 CA. ST . DEPT. GENERAL SER L/DIST-JAN 99 010.4145.5403 93.36 93.36
89571 03/26/99 018174 CA.ST.DEPT.OF HEALTH SV AB 2995 WATER SYSTEM FEE 640.4710.5303 141. 48 141.48
89572 03/26/99 018330 CA. ST. DEPT. OF JUSTICE FINGERPRINT FEE-2/99 010.4201.5324 46.00
89572 03/26/99 018330 CA. ST. DEPT. OF JUSTICE FINGERPRINTING-3 STAFF 010.4422.5256 273.00 319.00
89573 03/26/99 018876 CA. ST. DEPT.TRANSPORTATI SIGNAL MAINT/POWER 010.4304.5303 109.35
89573 03/26/99 018876 CA.ST.DEPT.TRANSPORTATI SIGNAL MAINT/POWER 010.4304.5402 37.68 147.03
89574 03/26/99 016146 CALIF.HWY PRODUCTS & SI ONE-WAY TRAFF.BUTTONS/STENCIL 220.4303.5613 102.34 102.34
89575 03/26/99 016302 CALIFORNIA MENS COLONY CMC LABOR-2/99 220.4303.5303 2,673.39 2,673.39
89576 03/26/99 019266 CALIFORNIA UNIFORM CTR. UNIFORMS-HENSLEY/SIMONSON 010.4201. 5255 197.34 197.34
89577 03/26/99 023322 CHRISTIANSON CHEVROLET FLUSH BRAKE SYSTEM 220.4303.5601 39.53
89577 03/26/99 023322 CHRISTIANSON CHEVROLET SVC.TRANS/REPL.DRlVE BELT/OIL 010.4201.5601 208.40
89577 03/26/99 023322 CHRISTIANSON CHEVROLET WIPER BLADES/OIL/FILTER 010.4301.5601 32.53
89577 03/26/99 023322 CHRISTIANSON CHEVROLET ROTATE/BALANCE/LUBE/OIL/FILTER 010.4301.5601 62.00
89577 03/26/99 023322 CHRISTIANSON CHEVROLET REPR . SEAT MOTOR 010.4301.5601 31. 00 373.46
89578 03/26/99 023868 RICHARD CLEAVER SIMPLE ACTION AUTO PISTOL CLAS 010.4201.5501 444.80 444.80
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 3
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89579 03/26/99 024832 COMMUNICATION SOLUTIONS CONSULT-R. G. BOOSTER 640.4710.5303 210.00
89579 03/26/99 024832 COMMUNICATION SOLUTIONS SCADA SYSTEM UPGRADE 640.4710.5303 1,920.00 2,130.00
89580 03/26/99 024870 COMPUSERVE INC. USER FEES-2/27 010.4140.5607 59.12 59.12
89581 03/26/99 026208 CREDIT BUREAU REPORTS, CREDIT CHECK 010.4201.5303 9.95 9.95
89582 03/26/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4001. 5201 10.00
89582 03/26/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4421.5201 30.00
89582 03/26/99 026754 CRYSTAL SPRINGS WATER C BOTTLED WATER 010.4301. 5201 15.00 55.00
89583 03/26/99 027144 L.N CURTIS & SONS HELMETS/W GOGGLES 010.4211.5272 1,149.72 1,149.72
89584 03/26/99 028548 DAYSTAR INDUSTRIES STREET SWEEPING 612.4610.5303 131. 25 131.25
89585 03/26/99 028644 WENDY DEATON STAFF CRITICAL STRESS DEBRIEFI 010.4201. 5303 240.00 240.00
89586 03/26/99 100896 LISA DEL VAGLIO REIMB.AM/PM SUPPLIES 010.4425.5255 10.67 10.67
89587 03/26/99 029484 DIESELRO INC. SAFETY INSPECT-PW27 220.4303.5601 66.50
89587 03/26/99 029484 DIESELRO INC. SAFETY INSPECT-PW19 220.4303.5601 66.00
89587 03/26/99 029484 DIESELRO INC. SAFETY INSPECT-PW30 220.4303.5603 66.00
89587 03/26/99 029484 DIESELRO INC. REPL.2WAY VALVE/SERVICE-PW243 220.4303.5603 697.40
89587 03/26/99 029484 DIESELRO INC. SAFETY INSPECT/SERVICE-PW41 220.4303.5601 231. 61
89587 03/26/99 029484 DIESELRO INC. BULB/BLADES/SAFETY INSPECT 640.4712.5601 124 . 11 1,251.62
89588 03/26/99 100968 DMG-MAXIMUS PROF.SVCS.DMG 010.4145.5303 250.00
89588 03/26/99 100968 DMG-MAXIMUS IMPACT FEE STUDY-2/99 010.4145.5303 3,960.00 4,210.00
89589 03/26/99 100956 DOKKEN ENGINEERING ENG.SVCS-2/28 350.5616.7701 4,975.00
89589 03/26/99 100956 DOKKEN ENGINEERING ENG.SVCS TO 2/28/99 350.5615.7701 6,890.71 11,865.71
89590 03/26/99 101016 JAMES DURHAM WATER DEPOSIT REFUND-1193 640.0000.2302 90.00
89590 03/26/99 101016 JAMES DURHAM CLOSING BILL-1193 LINDA 640.0000.4751 49.75- 40.25
89591 03/26/99 031044 EARTH SYSTEMS CONSULTAN SAMPLING-TANK REMOVAL 350.5401.7401 568.00 568.00
89592 03/26/99 032058 NADINE ELLIOTT REIMB.PAPER SUPPLIES 010.4424.5252 38.55 38.55
89593 03/26/99 101021 EMPLOYMENT DEVELOPMENT 97 SDI ASSESSMENT 010.4145.5319 339.91 339.91
89594 03/26/99 032260 EVERGREEN ANIMAL CLINIC SPAY-FAWNI 010.4201. 5322 218.50 218.50
89595 03/26/99 033424 FENCE FACTORY CLEAN DEBRIS FROM SAFETY LOOP 010.4201.5605 409.08 409.08
89596 03/26/99 033702 TERENCE FIBICH REIMB.GASOLINE 010.4211.5501 20.00 20.00
89597 03/26/99 100691 FIVE CITIES-TIMES LEGAL 1024 010.4002.5301 73.50 73.50
89598 03/26/99 101018 WILLIAM FLORES REF.C/B DEPOSIT-FLORES 010.0000.2206 250.00
89598 03/26/99 101018 WILLIAM FLORES BLDG. SUPER-FLORES 010.0000.4355 110.25- 139.75
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 4
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89599 03/26/99 100312 FOOTPRINTERS ASSOC. DISPATCHERS APPREC.DINNER 010.4201. 5504 220.00 220.00
89600 03/26/99 035490 FOX LAMINATING COMPANY LAMINATE SHEETS 010.4211.5201 46.00 46.00
89601 03/26/99 100415 SUSAN GODFREY REF.PARK DEPOSIT-GODFREY 010.0000.4354 25.00 25.00
89602 03/26/99 038376 GRAND AUTO PARTS BULB-PW45 220.4303.5601 9.12 9.12
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4002.5201 4.17
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4201.5201 27.17
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 640.4710.5201 29.98
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4301.5201 42.72
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFF.ICE SUPPLIES 010.4201.52.01 53.20
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4201. 5201 32.15
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4212.5201 21.43
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4201.5201 48.62
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4301.5201 26.79
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4211.5201 59.74
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4120.5201 7.75
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4130.5201 5.35
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4002.5201 .99
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4120.5201 22.95
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4120.5201 8.67
89603 03/26/99 038454 GRAND OFFICE SUPPLY OFFICE SUPPLIES 010.4120.5201 159.80 551.48
89604 03/26/99 036426 GTE WIRELESS CELL PHONE-CONST.INSPECT 350.5617.7301 133.75
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201. 5403 133.20
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201.5403 17.66
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201. 5403 16.94
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201.5403 26.90
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201. 5403 20.19
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201.5403 19.68
89604 03/26/99 036426 GTE WIRELESS PD CELL PHONE 010.4201.5403 35.82
89604 03/26/99 036426 GTE WIRELESS CELL PHONE-PW DIR 010.4301.5403 35.55 439.69
89605 03/26/99 041184 HEACOCK WELDING NORTH STEEL 010.4420.5605 16.63 16.63
89606 03/26/99 042174 HIGGINS ASSOCIATE, INC GRAND AVE. CORRIDOR STUDY 350.5603.7701 7,947.05 7,947.05
89607 03/26/99 100604 SHERRY IBISON REF. PARK DEPOSIT-IBISON 010.0000.4354 25.00 25.00
89608 03/26/99 044050 IKON OFFICE SOLUTIONS,I MAINT/COPY USE 010.4421. 5602 120.61 120.61
89609 03/26/99 100117 IMAGING PRODUCTS INT'L SONY MC-60 MICRO-CASSETTES 010.4201. 5255 39.90 39.90
89610 03/26/99 044496 INFORMATION SERVICES DP CITATION SYS-7/1/98-9/30/98 010.4201.5303 98.56
89610 03/26/99 044496 INFORMATION SERVICES DP CITATION SYS-10/1-12/31/98 010.4201. 5303 170.24
89610 03/26/99 044496 INFORMATION SERVICES DP ON LINE TRANS-1/99 010.4201.5606 46.86
89610 03/26/99 044496 INFORMATION SERVICES DP ON LINE TRANS-2/99 010.4201.5606 57.16 372.82
89611. 03/26/99 045162 INTL CONF OF BUILDING 0 CODE BOOKS 010.4212.5503 698.00
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 5
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89611 03/26/99 045162 INTL CONF OF BUILDING 0 CODE BOOKS 010.4212.5255 426.63 1,124.63
89612 03/26/99 046176 J J'S FOOD COMPANY KITCHEN SUPPLIES 010.4211. 5255 19.98
89612 03/26/99 046176 J J'S FOOD COMPANY MEETING SUPPLIES 010.4130.5201 6.03
89612 03/26/99 046176 J J'S FOOD COMPANY KITCHEN SUPPLIES 010.4301.5201 7.99
89612 03/26/99 046176 J J'S FOOD COMPANY ORAL BOARD SUPPLIES 010.4130.5201 7.85 41. 85
89613 03/26/99 046410 J.W.ENTERPRISES TOILET RENTAL 220.4303.5552 91.73 91. 73
89614 03/26/99 047600 KAISER SAND & GRAVEL CO ASPHALT 640.4712.5610 144.78 144.78
89615 03/26/99 100831 KARLESKINT-CRUM,INC RETENTION-DON ROBERTS FIELD 350.5501.7001 6,811.50
89615 03/26/99 100831 KARLESKINT-CRUM,INC RETENTION-DON ROBERTS FIELD 350.5501.7201 2,491.38 9,302.88
89616 03/26/99 100783 KIRBY'S MOTORCYCLES FULL SERVICE-PD983 010.4201. 5601 140.84
89616 03/26/99 100783 KIRBY'S MOTORCYCLES PIPE/MANIFOLD GASKETS/CLAMP 010.4201.5601 133.98
89616 03/26/99 100783 KIRBY'S MOTORCYCLES SPARK PLUGS/FILTER-PD963 010.4201.5601 44.96
89616 03/26/99 100783 KIRBY'S MOTORCYCLES SPARK PLUGS/FILTER-PD983 010.4201.5601 44.97 364.75
89617 03/26/99 100869 KIS COMMUNICATIONS,INC E-MAIL-APRIL/MAY/JUNE 010.4140.5303 359.70 359.70
89618 03/26/99 100570 LASSEN COMMUNITY COLLEG REGIS-R.CLEAVER-SIMPLE ACTION 010.4201.5501 35.00 35.00
89619 03/26/99 101017 LITTLE TIKES PLAYGROUND EQUIP/INSTALLATION 350.5506.7001 28,683.34 28,683.34
89620 03/26/99 053118 LUCIA MAR UN.SCH.DIST. GYM RENTAL/CUSTODIAL CHARGES 010.4424.5252 333.29
89620 03/26/99 053118 LUCIA MAR UN.SCH.DIST. CUSTODAL CHARGES-TURKEY TROT 010.4424.5252 ' 60.96
89620 03/26/99 053118 LUCIA MAR UN.SCH.DIST. GYM RENTAL 010.4424.5252 559.52
89620 03/26/99 053118 LUCIA MAR UN.SCH.DIST. GYM RENTAL 010.4424.5252 252.00
89620 03/26/99 053118 LUCIA MAR UN.SCH.DIST. AM/PM BUS TRANSPORATION 010.4425.5303 270.00 1,475.77
89621 03/26/99 101022 BURTON LUND LUND SVCS-3/22 010.4212.5303 340.00 340.00
89622 03/26/99 053820 MC CARTHY STEEL INC STEEL TUBING 010.4211.5603 112.39
89622 03/26/99 053820 MC CARTHY STEEL INC WELDING SUPPLIES 010.4211.5601 30.63 143.02
89623 03/26/99 056580 MID STATE BANK ACH DISTRIB-3/09/99 010.4145.5319 18.30 18.30
89624 03/26/99 056862 MID-STATE SOUND & TELEP REPR.DICTAPHONE NEWS LINE 010.4201.5603 92.15 92.15
89625 03/26/99 056394 MIDAS MUFFLER & BRAKE LUBE/OIL/FILTER/ROTATE 010.4201.5601 120.59 120.59
89626 03/26/99 101019 JOYCE MILLER REF. PARK DEPOSIT-MILLER 010.0000.4354 25.00 25.00
89627 03/26/99 057096 MINER'S ACE HARDWARE WASTE ARM 010.4213.5604 4.82
89627 03/26/99 057096 MINER'S ACE HARDWARE CLEANER 010.4213.5604 92.43
89627 03/26/99 057096 MINER'S ACE HARDWARE CHAIN/S-HOOKS 010.4420.5605 142.06
89627 03/26/99 057096 MINER'S ACE HARDWARE SPRAY PAINT/DUCK TAPE/HARDWARE 220.4303.5613 46.89
89627 03/26/99 057096 MINER'S ACE HARDWARE PAINT/PAINT SUPPLIES 010.4420.5605 29.37
89627 03/26/99 057096 MINER'S ACE HARDWARE CLEANING BRUSH 010.4420.5605 4.06
89627 03/26/99 057096 MINER'S ACE HARDWARE IRON SHEET 010.4420.5605 9.43
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 6
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89627 03/26/99 057096 MINER'S ACE HARDWARE PAINT/ROLLER/BRUSHES 010.4420.5605 37.49
89627 03/26/99 057096 MINER'S ACE HARDWARE FILM 640.4712.5255 13.72
89627 03/26/99 057096 MINER'S ACE HARDWARE TEFLON TAPE 640.4711.5603 3.63
89627 03/26/99 057096 MINER'S ACE HARDWARE MOWER STARTER CORD 010.4420.5605 1.92
89627 03/26/99 057096 MINER'S ACE HARDWARE WRAP AROUND FLUOR. LITE/HOLDER 010.4213.5604 67.55
89627 03/26/99 057096 MINER'S ACE HARDWARE FLUR.BULBS 010.4213.5604 8.11
89627 03/26/99 057096 MINER'S ACE HARDWARE PUTTYKNIFE/WOOD PUTTY 010.4420.5605 5.34 466.82
89628 03/26/99 058072 CITY OF MORROR BAY MIS TECH SVCS-6/27/98-2/99 010.4140.5303 4,472.40
89628 03/26/99 058072 CITY OF MORROR BAY NOVELL NETWARE -TRNG/WAGES 010.4140.5501 648.27 5,120.67
89629 03/26/99 058578 MULLAHEY FORD REPL.WHEEL SENSOR-PD951 010.4201.5601 120.76
89629 03/26/99 058578 MULLAHEY FORD LUBE/OIL/INSPECT/WIPER/BRAKES 010.4201.5601 103.92
89629 03/26/99 058578 MULLAHEY FORD LUBE/OIL/FILTER/WIPERS 010.4201.5601 42.81
89629 03/26/99 058578 MULLAHEY FORD REPL.TURN SIGNAL ASY/ROTATE 010.4201. 5601 179.36
89629 03/26/99 058578 MULLAHEY FORD ROTATE TIRE/TRANS.SVC/LUBE 010.4201.5601 130.05
89629 03/26/99 058578 MULLAHEY FORD WIPERS/LUBE/OIL 010.4201.5601 45.23
89629 03/26/99 058578 MULLAHEY FORD R & R BATTERY 640.4712.5601 65.00 687.13
89630 03/26/99 100362 MULTIGRAPHICS, INC. PRINTING PRESS MAINT 3/31/00 010.4102.5603 2,205.00 2,205.00
89631 03/26/99 060450 NAT'L FIRE PROTECTION A NFPA DUES-FIBICH 010.4211.5503 115.00 115.00
89632 03/26/99 062100 ON-DUTY UNIFORMS & EQUI 6 FLEXCUFFS 010.4201.5255 53.26 53.26
89633 03/26/99 063960 PACIFIC BELL PHONE 473-5100 010.4145.5403 735.71
89633 03/26/99 063960 PACIFIC BELL DATA LINE CITY HALL-5141 010.4140.5303 341. 67
89633 03/26/99 063960 PACIFIC BELL DATA LINE PD-5141 010.4145.5403 95.15
89633 03/26/99 063960 PACIFIC BELL RADIO 451-0183 010.4145.5403 184.21
89633 03/26/99 063960 PACIFIC BELL PHONE 489-2345 010.4145.5403 42.00
89633 03/26/99 063960 PACIFIC BELL ALARM 841-3953 010.4211.5403 31. 56
89633 03/26/99 063960 PACIFIC BELL ALARM 841-3956 220.4303.5403 31. 56
89633 03/26/99 063960 PACIFIC BELL ALARM 841-3959 640.4710.5403 31. 56
89633 03/26/99 063960 PACIFIC BELL ALARM 841-3960 010.4211.5403 31. 56
89633 03/26/99 063960 PACIFIC BELL PAY PHONE 489-9816 010.4145.5403 41. 66 1,566.64
89634 03/26/99 065050 PEOPLE PROFESSIONALS TE DELLEDONNE SVCS-3/7 220.4303.5303 520.80
89634 03/26/99 065050 PEOPLE PROFESSIONALS TE STEARS SVCS-3/7 220.4303.5303 520.80
89634 03/26/99 065050 PEOPLE PROFESSIONALS TE DELLEDONNE SVCS-3/14 220.4303.5303 520.80
89634 03/26/99 065050 PEOPLE PROFESSIONALS TE STEARS SVCS-3/14 220.4303.5303 416.64 1,979.04
89635 03/26/99 065598 DOUG PERRIN REIMB.REGIS.FEE USA WRESTLING 010.4424.5352 75.00 75.00
89636 03/26/99 101020 PG&E ENGERY SERVICES REF.UUT-PGE ENERGY SVCS 010.0000.4040 115.17 115 . 17
89637 03/26/99 066300 PEARL PHINNEY PHINNEY SVCS-3/2 010.4130.5303 142.50 142.50
89638 03/26/99 066924 PLAQUE SHAQUE DARE PLAQUE 010.4201.5504 5.36 5.36
89639 03/26/99 100686 PURCHASE POWER PROCESSING FEE 010.4201. 5201 15.00 15.00
-------
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 7
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89640 .03/26/99 100143 QUAGLINO ROOFING REPR.ROOF-COUNCIL CHAMBERS 010.4213.5604 144.00 144.00
89641 03/26/99 069108 QUINN COMPANY ROLLER PARTS 220.4303.5603 99.95 99.95
89642 03/26/99 069148 R & T EMBROIDERY,INC SRT NAME STRIPES 010.4201.5255 130.85 130.85
89643 03/26/99 076830 SANTA MARIA TIRE INC. TIRES 010.4211.5601 348.06
89643 03/26/99 076830 SANTA MARIA TIRE INC. TlRES-MASS.CAS.TRAlLER 010.4211.5601 178.64 526.70
89644 03/26/99 101014 SCHooL-TECH,INC. CROSSING GUARD SIGNS/VESTS 010.4201. 5255 99.72 99.72
89645 03/26/99 077960 SCHWAAB, INC. 6 PRE-INK STAMPS 010.4201.5201 155.70 155.70
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GEAR OIL 220.4303.5603 2.22
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE 010.0000.1202 435.02
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE 010.0000.1202 716.87
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE 010.0000.1202 780.76
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE 010.0000.1202 902.77
89646 03/26/99 {)78156 SEBASTIAN OIL DISTRIB. GASOLINE 010.0000.1202 816.14
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE 010.4201. 5608 753.67
89646 03/26/99 078156 SEBASTIAN OIL DISTRIB. GASOLINE 010.0000.1202 997.22 5,404.67
89647 03/26/99 101015 COLLEEN SEBASTIAN REF:WATER DEPOSIT-546 LE POINT 640.0000.2302 180.00
89647 03/26/99 101015 COLLEEN SEBASTIAN CLOSING BILL-546 LE POINT 640.0000.4751 21. 96- 158.04
89648 03/26/99 074724 SLO CNTY FIRE SERVICE CONFINED SPACE AWARE CLASS-7 010.4211.5501 77.00
89648 03/26/99 074724 SLO CNTY FIRE SERVICE 1-200 BASIC ICS CLASS 010.4211.5501 10.00 87.00
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY SPARK PLUGS 220.4303.5603 8.94
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY GREASE 220.4303.5603 2.99
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY HOT PATCHES 220.4303.5255 8.38
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY HOT PATCHES 220.4303.5255 5.82
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY WASH MIT/AIR FILTER/SPONGES 220.4303.5603 14.47
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY SRT MIRROR PARTS 010.4201.5255 1. 95
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY TOW HooK/JB WELD/NIPPLES 010.4211.5601 154.58
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY PAINT 010.4201.5255 4.31
89649 03/26/99 080886 SOUTHERN AUTO SUPPLY CLEANER 612.4610.5601 5.15 206.59
89650 03/26/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 92.94
89650 03/26/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 14.30
89650 03/26/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 234.37
89650 03/26/99 080964 SOUTHERN CALIFORNIA GAS GAS SERVICES 010.4145.5401 137.16 478.77
89651 03/26/99 101013 SPECTRUM PAINTING PAINTING-BLDG.DEPT 010.4213.6401 2,635.00 2,635.00
89652 03/26/99 082040 STAPLES OFFICE SUPPLIES 010.4421.5201 129.85
89652 03/26/99 082040 STAPLES KENSIKO 107 KEYBOARD 010.4140.6101 42.89 172 . 74
89653 03/26/99 082134 STATEWIDE SAFETY & SIGN 2 SIGNS/2 BARRICADES 010.4430.5255 106.28
89653 03/26/99 082134 STATEWIDE SAFETY & SIGN SIGNS 010.4420.5605 70.57
89653 03/26/99 082134 STATEWIDE SAFETY & SIGN SIGNS 220.4303.5613 697.50
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 8
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
VOUCHER/
CHECK CHECK VENDOR VENDOR ITEM ACCOUNT ITEM CHECK
NUMBER DATE NUMBER NAME DESCRIPTION NUMBER AMOUNT AMOUNT
89653 03/26/99 082134 STATEWIDE SAFETY & SIGN SIGNS 010.4420.5605 76.25 950.60
89654 03/26/99 082290 LYNN STEINER 2 APPS.OBJECTlVE & ESSAY TESTS 010.4201.5303 80.00 80.00
89655 03/26/99 082328 STERLING COMMUNICATIONS REPL.LAMPS-ARROWSTICK 010.4201.5603 26.58
89655 03/26/99 082328 STERLING COMMUNICATIONS RADIO SVCS-4/99 010.4201. 5606 995.00
89655 03/26/99 082328 STERLING COMMUNICATIONS REPR.RADIO 010.4211.5603 269.00 1,290.58
89656 03/26/99 100556 TLC CHRISTIAN LIFE CTR. REF. PARK DEPOSIT-TLC CHRISTIAN 010.0000.4354 75.00 75.00
89657 03/26/99 086034 TRI-CITY DISPOSAL SERVI DISPOSAL SERVICES 010.4213.5303 247.19
89657 03/26/99 086034 TRI-CITY DISPOSAL SERVI DISPOSAL SERVICES 010.4213.5303 116.09 363.28
89658 03/26/99 086346 TROESH READY MIX SAND SLURRY 640.4712.5610 606.50
89658 03/26/99 086346 TROESH READY MIX SAND SLURRY 640.4712.5610 777.56 1,384.06
89659 03/26/99 101009 UNISOURCE MAINT SUPPLY P.TOWELS 010.4213.5604 132.20
89659 03/26/99 101009 UNISOURCE MAINT SUPPLY P.TOWELS 010.4213.5604 41.72 173.92
89660 03/26/99 088296 UNITED STATES POSTMASTE POSTAGE 010.4145.5201 2,000.00 2,000.00
89661 03/26/99 090480 WAYNE'S TIRE TIRES-PD942 010.4201.5601 105.97
89661 03/26/99 090480 WAYNE'S TIRE TIRES 010.4201.5601 98.85
89661 03/26/99 090480 WAYNE'S TIRE REPR.TlRE-PW9 220.4303.5603 59.00 263.82
89662 03/26/99 100431 WILLARD PAPER CO PAPER 010.4102.5255 52.45
89662 03/26/99 100431 WILLARD PAPER CO COPY PAPER 010.4102.5255 182.33 234.78
89663 03/26/99 092508 NANCY WILLIAMS REIMB.PRE-SCHOOL SUPPLIES 010.4423.5253 80.34 80.34
89664 03/26/99 092976 WITMER-TYSON IMPORTS K-9 TRAINING 010.4201.5322 90.00 90.00
89665 03/26/99 094146 ZUMAR INDUSTRIES STREET SIGN BLANKS 220.4303.5613 489.60 489.60
TOTAL CHECKS 113,451.14
- ------------
VOUCHRE2 CITY OF ARROYO GRANDE PAGE 9
03/24/99 09:16 VOUCHER/CHECK REGISTER
FOR PERIOD 09
FUND TITLE AMOUNT
010 GENERAL FUND 42,335.67
220 STREETS FUND 7,560.18
284 REDEVELOPMENT AGENCY FUND 651. 55
350 CAPITAL IMPROVEMENT FUND 58,500.73
612 SEWER FUND 136.40
640 WATER FUND 4,266.61
TOTAL 113,451.14
ATTACHMENT D
CITY OF ARROYO GRANDE
DEPARTMENTAL LABOR DISTRIBUTION
PAY PERIOD 3/05/99 TO 3/18/99
3/26/99
FUND 010 194,173.87 5101 Salaries Full time 124,286.22
FUND 220 8,661.04 5102-03 Salaries Part-Time 20,339.53
FUND 284 - 5105-07 Salaries Over-Time 7,090.48
FUND 612 3,641.61 5108 Holiday Pay 351.42
FUND 640 10,139.60 5109 Sick Pay 4,054.93
216,616.12 5110 Annual Leave Pay -
5111 Vacation Buy Back -
5113 Vacation Pay 3,083.36
5114 Comp Pay 3,632.37
5115 Annual Leave Pay 2,722.84
5121 PERS Retirement 15,294.65
5122 Social Security 11,725.95
5123 PARS Retirement 232.35
5126 State Disability Ins. 65.01
5131 Health Insurance 17,980.92
5132 Dental Insurance 3,465.84
5133 Vision Insurance 627.15
5134 Life Insurance 491.79
5135 Long Term Disability 671.79
5143 Uniform Allowance -
5144 Car Allowance 350.00
5146 Council Expense -
5147 Employee Assistance 149.52
Total: 216,616.12
-------.-- -'-'_.'_. ---------.._--
9.b.
MEMORANDUM
TO: CITY COUNCIL
FROM: LYNDA K. SNODGRASS, DIRECTOR OF FINANCIAL SERVICEq
SUBJECT: CASH FLOW ANAL YSIS/APPROVAL OF INTERFUND ADVANCE
FROM THE SEWER FACILITY FUND
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended the City Council:
. Accept the February 1999 cash report,
. Approve the interfund advance of $530,171 from the Sewer Facility Fund to
cover cash deficits in other funds as of February 28, 1999.
FUNDING:
No outside funding is required.
-- --~-
ATTACHMENT A
CITY OF ARROYO GRANDE
CASH BALANCE / INTERFUND ADVANCE REPORT
At February 28, 1999
Balance at Recommended Revised
Fund 2/28/99 Advances Balance
010 General Fund 1,590,532 1,590,532
213 Park Development 235,083 235,083
217 Landscape Maintenance 17,612 17,612
220 Street (Gas Tax) Fund 94,922 94,922
222 Traffic Signalization 395,002 395,002
223 Traffic Circulation 277 ,561 277,561
224 Transportation Facility Impact 1,370,914 1,370,914
225 Transportation 37,385 37,385
226 Water Neutralization Impact 2,137 2,137
230 Construction Tax 213,913 213,913
231 Drainage Facility 19,877 19,877
271 State COPS Block Grant Fund (1,327) 1,327 0
274 Federal Universal Hiring Grant 7,090 7,090
275 96-97 Fed Local Law Enforcement Grant (94) 94 0
276 97-98 Fed Local Law Enforcement Grant 10 10
277 98-99 Fed Local Law Enforcement Grant 10,234 10,234
284 Redevelopment Agency (172,915) 172,915 0
350 Capital Projects (355,835) 355,835 0
466 Canyon Way Bond Fund 11,317 11,317
612 Sewer Fund 18,731 18,731
634 Sewer Facility 1,259,080 (530,171) 728,909
640 Water Fund 2,065,072 2,065,072
641 Lopez 1,473,812 1,473,812
642 Water Facility 1,071,879 1,071,879
751 Downtown Parking 45,438 45,438
760 Sanitation District Fund 147,666 147,666
761 Rubbish Collection Fund 11,793 11,793
Total City Wide Cash 9,846,889 0 9,846,889
THE ABOVE LISTING ARE THE CASH BALANCES SHOWN IN THE GENERAL LEDGER
OF THE CITY OF ARROYO GRANDE AS OF FEBRUARY 28, 1999.
9.e.
MEMORANDUM
TO: CITY COUNCIL
FROM: LYNDA K. SNODGRASS, DIRECTOR OF FINANCIAL SERVICES~
SUBJECT: STATEMENT OF INVESTMENT DEPOSITS
DATE: APRIL 13, 1999
Attached please find a report listing the current investment deposits of the City of Arroyo
Grande, as of March 31,1999, as required by Government Code Section 53646 (b).
CITY OF ARROYO GRANDE
MONTHLY INVESTMENT REPORT
/16 ~ 1Jta,td 31, 1999
April 13, 1999
This report presents the City's investments as of March 31, 1999. It includes all
investments managed by the City, the investment institution, type of investment,
maturity date, and rate of. interest. As of March 31, 1999, the investment portfolio was
in compliance with all State laws and the City's investment policy.
Current Investments:
The City is currently investing all short-term excess cash in the Local Agency
Investment Fund (LAIF) administered by the State Treasurer. This is a very high
quality investment in terms of safety, liquidity, and yield. The City may readily
transfer the LAIF funds to the City's checking account when funds are needed. At this
time, the City does not hold any other investments. The following is a comparison of
investments based on book values as of March 31, 1999 compared with the prior month
and the prior year.
Date: Mar. 1999 Feb. 1999 Mar. 1998
Amount: $9,410,000 9,710,000 6,880,000
Interest Rate: 5.21% 5.27% 5.72%
9.d.
MINUTES
SPECIAL MEETING OF THE CITY COUNCIL
TUESDAY, MARCH 23, 1999
COUNCIL CHAMBERS, 215 EAST BRANCH STREET
ARROYO GRANDE, CALIFORNIA
SPECIAL CITY COUNCIL MEETING
Mayor Lady called the meeting to order at 7:10 P.M. Vice Mayor Ferrara, Council Members
Runels, Tolley, Dickens, City Manager Hunt, and City Attorney Carmel were present.
1. PUBLIC COMMENT:
Bill Hart addressed the Council regarding the need for sidewalks on East Branch Street.
2. CLOSED SESSION:
Mayor Lady announced that the Council was going to meet in closed session to discuss the
following matter:
PUBLIC EMPLOYMENT pursuant to Government Code Section 54957:
Title: Community Oeyelopment Director
3. CLOSED SESSION ANNOUNCEMENTS:
There was no reportable action from the closed session.
4. ADJOURNMENT TO REGULAR CITY COUNCIL MEETING:
The meeting was adjourned at 7:32 P.M. to the regular City Council meeting.
MICHAEL A. LADY, Mayor
ATTEST:
NANCY A. DAVIS, City Clerk
--_._--------
CITY COUNCIL MINUTES
TUESDAY, MARCH 23, 1999
CITY COUNCIL CHAMBERS,
215 EAST BRANCH STREET,
ARROYO GRANDE, CALIFORNIA
1. CALL TO ORDER
The Honorable City Council of the City of Arroyo Grande met in regular session at 7:30
p.m.
2. FLAG SALUTE
American Legion Post 136 led the Pledge of Allegiance.
3. INVOCATION
Pastor Michael Dennis, Landmark Missionary Baptist Church, delivered the invocation.
4. ROLL CALL
Council: lLady lFerrara ---X-Runels lTolley -.lLDickens
STAFF PRESENT
X. City Manager
X. City Attorney
X City Clerk / Director of Administrative Services
X. Chief of Police
_Director of Building and Fire
X. Director of Community Development
X Director of Public Works
X. Director of Parks and Recreation
X. Director of Financial Services
_ Senior Consultant Engineer
5. SPECIAL PRESENTATIONS
a. Proclamation - "CIF Wrestling Champions" - accepted by Coach Ken Hubert;
Assistant Coaches Tim Cano and Nate Erickson, and members of the Arroyo Grande
High School Wrestling Team.
b. Proclamation - "Month of the Child" - accepted by Lisa Del Vaglio, AM/PM
Coordinator; Brenda Barrow, Recreation Supervisor; Dominique Gonzales, and
Danielle Gonzales.
6. AGENDA REVIEW
None.
6.A. RESOLUTIONS AND ORDINANCES READ IN TITLE ONL Y
-- ~~~----,.._-_._._-
CITY COUNCIL MINUTES
MARCH 23,1999
Council Member Tolley moved, Council Member Runels seconded, and the motion
passed unanimously that all resolutions and ordinances presented at the meeting shall
be read in title only and all further reading be waived.
7.A. PUBLIC HEARING - APPEAL OF PLANNING COMMISSION'S DECISION TO DENY
VARIANCE CASE NO. 99-001. COKER ELLSWORTH
Council Member Dickens said he had a possible conflict of interest and left the dais.
Community Development Director Jim Hamilton said staff recommended the Council
adopt a resolution denying the appeal of the Planning Commission's decision on
Variance Case No. 99-001. He said it was possible that the appellant did not receive a
copy of a letter from the owner of the lot in question (the reason given by Coker
Ellsworth for his appeal). He said, however, Mr. Ellsworth was provided with a full and
fair opportunity to present arguments regarding the variance to the Planning
Commission. The Community Development Director said the issue was encroachment
into the rear yard setback.
After being assured that the Public Hearing had been duly published and all legal
requirements met, Mayor Lady declared the hearing open and said all persons would
be heard regarding the matter.
Speaking against the appeal were Sarah Dickens, co-trustee of property on Branch Mill
Road, across from the Ellsworth development; Jan Scott, 520 Via Vaquero; Jeanne
Goldman, Corbett Canyon Road; Tim Brown, 125 Allen Street; Tom Murray, rural
Arroyo Grande, and Ella Honeycutt, 560 Oak Hill Road. Their arguments covered the
need for a 20 foot buffer between the development and the farm land. .
Barry Yancosek, lot owner, asked the Council to enforce the mitigation measures.
Don Garcia, 1056 Robin Circle, said if the house could be built on the property
correctly, the developer should do so.
The appellant said the foundation and framing was completed and he had been unable
to negotiate a compromise with the lot owner. He said he would do a tree buffer and
the visual impact would be minimal.
When no one further came forward to speak, the hearing was closed to the floor.
Council Members asked questions about the encroachment, the dispute between the
developer and the lot owner, and when the City made its inspections.
Council Member Tolley, Mayor Pro Tem Ferrara, and Mayor Lady said they could not
support the appeal for the variance. Council Member Runels said both parties should
get together and cut off the corner of the house that was built into the setback.
2
CITY COUNCIL MINUTES
MARCH 23, 1999
Mayor Pro Tem Ferrara moved and Council Member Tolley seconded the motion to
deny the appeal and the request for a variance to reduce the setback from 20 to 12
feet.
- Voice Vote
X Roll Call Vote
Aye Lady
Aye Ferrara
No Runels
Aye Tolley
Abstain Dickens
There being 3 AYES, 1 NO, and 1 ABSTENTION, the motion is hereby declared to be
passed.
Council Member Dickens returned to the dais.
7.B. PUBLIC HEARING - ADOPTION OF REVISED RATES FOR GREENWASTE
COLLECTION SERVICE
Community Development Director Hamilton said staff recommended:
1. Approving the first Amendment to the Franchise Agreement between the City
of Arroyo Grande and South County Sanitary Service, Inc., for weekly
greenwaste collection;
2. Selecting to continue or eliminate the current exemption policy for
greenwaste collection; and,
3. Adopting the resolution establishing revised rates for yard refuse
(greenwaste) collection services.
Mr. Hamilton said the greenwaste weekly collection will begin on or about May 1st, and
the price per customer per month would not be greater than $1.45.
After being assured that the Public Hearing had been duly published and all legal
requirements met, Mayor Lady declared the hearing open and said all persons would
be heard regarding this matter.
Speaking against allowing exemptions were Tom Martin, controller for South County
Sanitary Service (holder of the City franchise), and Colleen Martin, 855 Olive Street,
who also spoke in favor of rewarding the recyclers and against using the 96 gallon
containers.
Mr. Garcia spoke against the large containers and also submitted a letter from Nelson
Little, 1064 Robin Circle. Mr. Little wrote in favor of weekly greenwaste collection.
3
--~--_._~------_._-
CITY COUNCIL MINUTES
MARCH 23, 1999
Mrs. Honeycutt urged the trash company to go up her hill to empty her trash
containers or give her an exemption.
Gail Lightfoot, 849 Mesa Drive, explained how trash and greenwaste were collected in
Los Angeles.
Mr. Martin said 32 gallon containers are offered to seniors who can't lift, and the
company would go to the rear of the houses, if necessary, to pick up containers.
When no one further came forward to speak, the Mayor closed the hearing to the floor.
Council Member Dickens said he would favor exemptions for chipping and composting
greenwaste.
Mayor Pro Tem Ferrara said education of the public is needed.
Council Members Tolley and Runels and Mayor Lady said they were not in favor of
exemptions.
Mr. Martin said a flyer explaining the new program would be sent to the public and it
would contain information about the company going into back yards for pickup, if
necessary .
Council Member Tolley moved and Council Member Runels seconded the motion to
approve the staff recommendation, and eliminate the current exemption policy.
- Voice Vote
X Roll Call Vote
Aye Lady
Aye Ferrara
Aye Runels
Aye Tolley
Aye Dickens
There being 5 A YES and 0 NOES, the motion is hereby declared to be passed.
8. PUBLIC COMMENT PERIOD
The following members of the public spoke to the City Council:
Mr. Martin asked the Council to take speedy action on the curbside recycling bidding
process.
Ms. Martin recommended the Council award the main recycling franchise to a new
recycler, who would not co-mingle the items collected. '
9. CONSENT AGENDA
4
_~_~____..u_...__
CITY COUNCIL MINUTES
MARCH 23, 1999
Council Member Tolley moved and Mayor Pro Tem Ferrara seconded the motion to
approve Consent Agenda Items 9.a. through 9.g., excluding 9.f., with the recommended
courses of action. Council Member Tolley asked questions concerning the bidding
process in Consent Item 9.d.
a. Cash Disbursement Ratification
b. Authorization to Solicit Bids - Recreation Software
c. Award of Bid. Utility Service Body
d. Authorization to Solicit Bids - The Scenic Creekside Walk Through the Historic
Village of Arroyo Grande. Phase IA - project No. 90-97-2
e. City Corporation Yard Fuel Facility Replacement Plan. City Project No. 80-98-1 p
Progress Payment No. 2
g. Waiver of Fees - Cardiac and Pulmonary Rehabilitation Department of Arroyo
Grande Community Hospital
_ Voice Vote
X Roll Call Vote
~Lady
~Ferrara
~Runels
~Tolley
~Dickens
There being 5 A YES and 0 NOES, the motion is hereby declared to be passed.
f. Consideration of Joint City/County Application for Agricultural Land
Stewardship Program (ALSP) Grant Funds
Council Member Runels said the programs are already in place, the money may not be
available, and the program is not justified.
Council Member Dickens said the new program is entirely voluntary, the grant funds
would be used to educate the agricultural community, and there would be some tax
advantages.
Mayor Pro Tem Ferrara said the required 10 percent matching funds would be an
advantage to the City and Mayor Lady agreed.
Council Member Dickens moved and Mayor Pro Tem Ferrara seconded the motion to
approve Consent Item 9.f.
5
- - ----.---.----
CITY COUNCIL MINUTES
MARCH 23, 1999
_ Voice Vote
X Roll Call Vote
~Lady
~Ferrara
~Runels
~Tolley
Aye Dickens
There being 4 A YES and 1 NO, the motion is hereby declared to be passed.
10. A. CONSIDERATION OF GENERAL PLAN AMENDMENT REQUESTS FOR MARTIN
AND SAKAMOTO/OKUI
Staff comments and recommendation: Mr. Hamilton recommended Council provide
direction to Staff as to whether the two projects could be excluded from the General
Plan Update. He said Council adopted a policy in 1997 that all General Plan
amendment requests received by the City after November 14, 1997 be included in the
General Plan Update.
Ms. Colleen Martin (not the applicant) urged the Council not to approve the requests.
Also speaking against approval were Mr. Brown, and Mike Titus, 404 Lierly.
Jim McGillis, San Luis Engineering surveyor, spoke for theSakamoto/Okui families
and said homes are encroaching on the farmland and restricted use of certain
pesticides is hampering farming. He said the General Plan zone change is needed.
William Okui said he stopped farming because of methyl bromide laws.
Council Members were not in favor of the exemption requests. They directed staff to
prepare some time frames for the General Plan Update discussion at the next Council
meeting.
Council Member Tolley moved and Council Member Runels seconded the motion to
continue the November 14, 1997 General Plan Update deadline policy.
X Voice Vote
_ Roll Call Vote
~Lady
~Ferrara
~Runels
~Tolley
~Dickens
There being 5 A YES and 0 NOES, the motion is hereby declared to be passed.
6
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CITY COUNCIL MINUTES
MARCH 23, 1999
10.8. DISCUSSION REGARDING RELINQUISHMENT OF STATE HIGHWAY 227
Public Works Director Spagnolo recommended Council provide direction to staff. He
said Council could relocate the highway or relinquish only a portion of the -road. He
asked that if the Council wants to consider relinquishment, the matter be added to the
City's Capital Improvement Program in order to fund a study.
Council Members asked questions of staff and decided a study should be undertaken.
Council Member Tolley moved and Council Member Runels seconded a motion to
direct Staff to conduct a series of town hall meetings with impacted businesses prior
to initiating the relinquishment process, and to make the study part of the Capital
Improvement Program.
Otis Page, 606 Myrtle, said Council has to be careful in giving up its prerogative on a
227 Bypass.
Ms. Martin said the Paulding Middle School Site Council would be interested in the
proceedings.
John Clark, 224 McKinley, said the school bus barn should be moved. He said he did
not get notice of this meeting. He said there should be a mailing to citizens on this
matter.
After further Council discussion, there was a roll call vote.
~Lady
~Ferrara
~Runels
~Tolley
~Dickens
There being 5 A YES and 0 NOES, the motion is hereby declared to be passed.
11. A. FORMATION OF A SUBCOMMITTEE TO INVESTIGATE OPTIONS FOR A SEN~OR
CENTER
Staff comments and recommendation: Staff recommended Council authorize formation
of a subcommittee to research possible funding sources, designs, and location for a
senior center and designate a Council Member to serve on the subcommittee
The following members of the public spoke to the Council on this matter:
Herman Olave, 222 West Cherry, spoke in favor of a senior multipurpose center.
Earl Paulding, La Cresta Drive, spoke in favor and described the centers in other cities.
7
CITY COUNCIL MINUTES
MARCH 23, 1999
Betty Branch, Senior Advisory Commission, said it should be an intergenerational
center.
Mr. Brown suggested joining with other cities in constructing a center.
Council discussion: Council Members discussed the matter and Council Member
Dickens described an Idaho center that was built without public funds. Mayor Pro Tem
Ferrara suggested bringing this matter to the Joint Councils meeting. Mayor Pro Tem
Ferrara suggested Lynn Titus be on the committee.
Council Member Tolley moved and Mayor Pro Tem Ferrara seconded the motion to
approve the Senior Advisory Commission's recommendation and authorize Council
Member Dickens and the Director of Parks and Recreation to organize a subcommittee
made up of as many citizens as they think can accomplish the goal of establishing a
multi-purpose center.
X Voice Vote
- Roll Call Vote
~Lady
~Ferrara
~Runels
~Tolley
~Dickens
There being 5 A YES and 0 NOES, the motion is hereby declared to be passed.
COUNCIL MEMBERS RECESSED FOR TEN MINUTES FROM 11:10 TO 11:20 P.M.
12. CITY COUNCIL REPORTS
(a) MAYOR MICHAEL A. LADY
(1) South San Luis Obispo County Sanitation District - Mayor Lady said the
District Board is well managed and runs smoothly.
(2) Mayors' Meeting - Mayor Lady said Assemblyman Abel Maldonado spoke to
the group and is working on returning E~F money to the cities.
(b) MAYOR PRO TEM TONY FERRARA
(1) Integrated Waste Management Authority - Mayor Pro Tem Ferrara said a
breech of contract by RALCCO is being discussed and a letter will be sent to the
State regarding RALCCO's action of taking a large amount of recyclables to the
land fill.
8
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CITY COUNCIL MINUTES
MARCH 23,1999
(2) Economic Vitality Corporation - Mayor Pro Tem Ferrara said the members
viewed a demonstration on how the Paso Robles and San Luis Obispo economic
plans work.
(3) Air Pollution Control District - Mayor Pro TemFerrara said the Board will
meet to discuss toxic rules, funding for the Hearst Castle buses, and will be
reviewing staff comments on the electric pickup truck that was tested recently.
(c) COUNCIL MEMBER THOMAS A. RUNELS
(1) Zone 3 Water Advisory Board - Council Member Runels said a cross suit has
been filed against the City of Santa Maria by an agriculture group in the matter
of water rights. In answer to a question by Council Member Dickens, he said it
has been learned that the water taken directly out of the Lopez reservoir is better
than at the terminal and the Board is applying for a variance. In answer to a
question from Mayor Pro Tem Ferrara, he said our water rights battles are fought
by the Zone 3 attorney. He said he will arrange to have the attorney attend a City
Council meeting to discuss the matter in the near future.
(2) County Water Resources Advisory Committee - No report.
(d) COUNCIL MEMBER STEVE TOLLEY
(1) Long-Range Planriing Committee - Council Member Tolley said the Council
will receive a report on the General Plan Update Citizens' Survey soon.
(2) South County Youth Coalition - No Report.
(3) San Luis Obispo Council of Governments - No Report.
(3) San Luis Obispo Regional Transit Authority - Council Member Tolley said the
SLORT A board discussed an internet policy and the Runabout Contract.
(4) League of California Cities - Council Member Tolley said he had attended an
Employee Relations Institute Seminar.
(e) COUNCIL MEMBER JIM DICKENS
(1) South County Area Transit - Council Member Dickens said the members are
studying grant funding for the trolleys and discussed the attendance at the
meetings of the City Managers. Mayor Lady said the City Managers' attendance
should be an independent decision of each jurisdiction.
13. COUNCIL COMMUNICATIONS
(a) Council Member Dickens gave members copies of the testimony on the
Conservation and Reinvestment Act of 1999 (H.R. 701) and the Resources 2000 Act
(H.R. 798) before the U.S. House of Representatives Committee on Resources. The
testimony on March 10, 1999 was by Ralph Grossi, American Farmland Trust.
9
_._----~_..__.. --
CITY COUNCIL MINUTES
MARCH 23, 1999
(b) Mayor Pro Tem Ferrara said he has been discussing with Bill Worrell of Integrated
Waste Management mandatory recycling by business owners. He also said he met
with Mr. Worrell, Mr. Hunt, Mayor John Brown and Mike Fuson of Pismo Beach to
discuss fast tracking the City curbside recycling bid process.
(c) Mayor Pro Tem Ferrara distributed to the Council a plan for economic development.
(d) Council Member Runels said he attended an EI Campo Interchange meeting and got
the idea that no one from the County or Caltrans wants it to be constructed, saying it is
a local problem. Council Member Ferrara said he wanted to assure the Frederick
family he was not planning to impede the project.
14. STAFF COMMUNICATIONS:
(a) The City Manager asked if there was Council consensus to place the matter of
forming an Economic Task Force to Develop an Economic Development Plan on the
next agenda. There was consensus to do so.
(b) Mayor Lady said this was the last meeting for Community Development Director
Hamilton and he wanted to thank him publicly for his work with the City.
15. ADJOURNMENT
Council Member Runels moved and Council Member Tolley seconded the motion to
adjourn the meeting.
Time: 11 :52 p.m.
MICHAEL A. LADY, MAYOR
NANCY A. DAVIS, ADMINISTRATIVE SERVICES DIRECTOR
10
-.,.----- ... '.-
MINUTES
SPECIAL MEETING OF THE CITY COUNCIL
FRIDAY, MARCH 26, 1999
COUNCIL CHAMBERS, 215 EAST BRANCH STREET
ARROYO GRANDE, CALIFORNIA
SPECIAL CITY COUNCIL MEETING
Mayor Lady called the meeting to order at 7:45 A M. Vice Mayor Ferrara, Council Members
Runels, Tolley, Dickens, City Manager Hunt, and City Attorney Carmel were present.
1. PUBLIC COMMENT:
None.
2. CLOSED SESSION:
Mayor Lady announced that the Council was going to meet in closed session to discuss the
following matters:
A Anticipated Litigation: Significant exposure to litigation pursuant to Government
Code Section 54956.9(b) involving one (1) potential case.
B. Existing Litigation pursuant to Government Code Section 54956.9(a):
Name of Case: Blanck y City of Arrovo Grande. et al.; United States District
Court, Central District of California, Case No. 95-5118 DDP (Rzx).
3. CLOSED SESSION ANNOUNCEMENTS:
There was no reportable action from the closed session.
4. ADJOURNMENT TO REGULAR CITY COUNCIL MEETING:
The meeting was adjourned at 8:21 AM. to the regular City Council meeting of April 13, 1999.
MICHAEL A LADY, Mayor
ATTEST:
NANCY A DAVIS, City Clerk
--~-----_._--
9.e.
MEMORANDUM
TO: CITY COUNCIL
FROM: NANCY A. DAVIS, 1iiY
ADMINISTRATIVE SERVICES DIRECTOR
SUBJECT: DONATION OF HISTORICAL RECORDS
TO SOUTH COUNTY HISTORICAL SOCIETY
DATE: APRIL 13,1999
RECOMMENDATION:
It is recommended that the City Council:
1. Adopt the attached Resolution declaring the historical records stored at the
Woman's Club/Community Center as surplus and approve the donation of said
records to the South County Historical Society; and
2. As a condition of the donation, the historical records will reyert to the City in
the event that the Historical Society no longer wishes to be custodian of the
records or is unable to act in that capacity.
FUNDING:
None.
DISCUSSION:
For a period of years, the Administrative Services/City Clerk Department has
been assembling historical records from yarious storage areas of the City. The
records have been inventoried and held for safekeeping in the Woman's
Club/Community Center basement. While the records are relatively safe from
yandals, they are not being preserved in an archival manner and are not
available as historic documents for public Yiewing or use.
The records (attached at "Exhibit A") include a 1919 Agreement with the
Automobile Club of Southern California to Erect Speed Limit Signs, 1912 to 1954
Assessment Rolls, 1925 to 1951 Tax Receipts Books, 1922 through 1936.
General Ledgers, and a Register of Physicians, Undertakers, and Midwives.
Page 2
The recommendation to declare the records as surplus and donate them to the
South County Historical Society is based on the following:
. The records have not been used by the City for many years, and are of no
yalue to the operation of the City; and
. The City is unable to prevent the deterioration Qf the historical records, the
public has no access to them, and there is a danger that they will become
scattered again or damaged; and
. The South County Historical Society promotes the City's historical heritage;
and
. The Society is currently establishing a museum in the Arroyo Grande Odd
Fellows Hall, with the goal of opening in the year 2000; and
. The Society has members and a curator with the archival skills to preserve
items of an historical nature for the benefit of the citizens of Arroyo Grande.
Alternatives
The following alternatives are presented for the Council's consideration:
1. Approve staff recommendations;
2. Reject staff recommendations;
3. Direct staff to seek the services of a consultant in archival preservation
of historical documents and keep the records in the City's care;
4. Provide direction to staff.
------
\
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE DECLARING CERTAIN HISTORICAL
RECORDS TO BE SURPLUS AND DONATING THEM TO
THE SOUTH COUNTY HISTORICAL SOCIETY
WHEREAS, the City of Arroyo Grande has certain property consisting of historical records
from the years 1911 through 1972 stored at the Woman's Club/Community Center; and
WHEREAS, the records, attached as "Exhibit A," have not been used by the City for many
years, and are of no value to the operation of the City; and
WHEREAS, the City is unable to preyent the deterioration of the historical records, the
public has no access to them, and there is a danger that they will become scattered again
or damaged; and
WHEREAS, the South County Historical Society promotes the City's historical heritage;
and
WHEREAS, the South C.ounty Historical Society is establishing a museum in Arroyo
Grande, with a goal of opening in the year 2000, and is collecting items of an historical
nature for the museum; and
WHEREAS, the South County Historical Society members have the archiyal skills to
preserve items of an historical nature for the benefit of the citizens of the City; and
WHEREAS, as a condition to the donation, the historical records will reyert to the City in
the event that the Historical Society no longer wishes to be custodian of said records or is
unable to act in that capacity.
NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Arroyo Grande
does hereby declare the historical records stored at the Woman's Club/Community Center
as surplus and approves the donation of said historical records to the South County
Historical Society.
On motion of Council Member , seconded by Council Member , and
on the following roll call yote, to wit:
AYES:
NOES:
ABSENT:
the foregoing Resolution was passed and adopted this 13th day of April,1999.
~---
RESOLUTION NO.
PAGE 2
MICHAEL A. LADY, MAYOR
ATTEST:
NANCY A. DAVIS, DIRECTOR OF ADMINISTRATIVE SERVICES/CITY CLERK
APPROVED AS TO CONTENT:
~Lw-L, ~
ROBERT L. HUNT, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
,
EXHIBIT A
YEAR DOCUMENT TYPE
1939-1969 VARIOUS PETITIONS TO CITY COUNCIL
1950-1960 OATHS OF ALLEGIANCE FOR CIVIL DEFENSE AND PUBLIC
EMPLOYEES
4/30/34 REPORT OF AUDIT
1915 TO 1960 CITY CLERK'S AND TREASURER'S BONDS
1960-1962 INDEX OF ASSESSMENT ROLLS
1926-1952 NOMINATION PAPERS
1949-1953 MONTHLY RECAP OF CITY COURT CASES
1929-1959 CERTIFICATE OF APPOINTMENT & OATHS OF OFFICE
1924-1931 DEPOSIT SLIPS
1922-1926 CANCELLED CHECKS
1931-1941 RECEIPTS
1923-1927 TREASURER'S RECEIPTS
1916-1934 INSURANCE POLICIES
1921-1927 BANK STATEMENTS
1935-1951 DEPOSIT BOOK
1916-1927 REPORT OF CITY RECORDER
1940 CERTIFICATE OF REDEMPTION
1923 NOTICE OF ELECTION
1921 PROTEST AGAINST ASSESSMENT FOR PAVING BRANCH
AND BRIDGE STREETS
1920 OATHS OF OFFICE
1920 NOMINATION PAPERS
1927, 1928, 1930, 1932 COPIES OF REPORTS TO BOARD OF EQUALIZATION FROM
PACIFIC TELEPHONE, SANTA MARIA GAS CO. AND PACIFIC
COAST RAILWAY
1923-1928 AGREEMENT WITH COUNTY HEALTH OFFICER
1924 LEASE
1913.1916.1923 AGREEMENT WITH SANTA MARIA GAS CO.
YEAR DOCUMENT TYPE
1919 AGREEMENT WITH AUTOMOBILE CLUB OF SOUTHERN
CALIFORNIA TO ERECT SPEED LIMIT SIGNS
CONTRACT WITH OLMSTED & GILLELEN TO CONSTRUCT A
DOMESTIC WATER SYSTEM
1918 APPLICATION BY PICKWICK STAGES FOR BUS PERMIT
1924 SEWER BONDS
1929 WATER BONDS
1911-1943 REGISTER OF BUSINESS LICENSES (BOOK 1)
1943-1952 REGISTER OF BUSINESS LICENSES (BOOK 2)
1931-1932 ASSESSMENT ROLLS
1949-1950 ASSESSMENT ROLLS (VO L. 38)
1950-1951 ASSESSMENT ROLLS (VOL. 39)
1951-1952 ASSESSMENT ROLLS (VOL. 40)
1952-1953 ASSESSMENT ROLLS (VOL. 41)
1953-1954 ASSESSMENT ROLLS (VOL. 42)
1914-1925 TREASURER'S ACCOUNT (BOOK NO.1)
1951-1952 CITY COURT MOTOR VEHICLE DOCKET (BOOKS 6 AND 8)
JUNE 1972 WATER BILLING REGISTER (BOOK)
1918-1943 REAL ESTATE TRANSACTIONS (BOOK)
1912-1935 DELINQUENT TAX LIST (BOOK)
1911-1926 MARSHAL'S ACCOUNTS (BOOK 1)
1954-55 INDEX TAX ROLL (VOL. 43)
1940-1944 RECORDS OF DAILY RECEIPTS
1935-1953 RECEIPT LEDGERS (10 BOOKS)
1972 ELECTION CODE BOOK
1918-1919 TAX RECORDS
1017/14-7/24/15 TAX RECEIPTS (BOOK 3)
YEAR DOCUMENT TYPE
11/27/25-4/26/26 TAX RECEIPTS (BOOK 14)
11/10/30-7/1/31 TAX RECEIPTS (BOOK 19)
1931-1932 TAX RECEIPTS (BOOK 20)
10/1/35 TAX RECEIPTS (BOOK 24)
1940-1951 TAX FUND RECORD
1930-33 WATER RECEIPTS & EXPENSES
1929, 1930, 1932, 1933,
1934, 1936, 1938, 1940,
1941, 1944, 1945, 1947,
1949, 1951, 1953 INDEX TO WATER ROLL
1942-56, 1956-60 SEWER & WATER COLLECTION - GENERAL FUND
1929-42, 1932-1933. WATER BILL LEDGER
1921-529 OLD LEDGER TRANSFERRED TO ALPHABETICAL FILE,
GENERAL LEDGER WATER DEPARTMENT
2128/30-12124/35 WATER RECEIPTS & DEPOSIT LEDGER
1954-57 OLD LEDGERS - WATER DEPARTMENT
8/15/11-1/2112
1/2112-7/1/12 GENERAL LICENSE RECORDS
<
7/1/12-3/18/20 GENERAL LICENSE RECORDS
3/26/20-10/30/21 GENERAL LICENSE LEDGER
4/1/22-10/1/23 GENERAL LICENSE LEDGER
REGISTER OF PHYSICIANS, UNDERTAKERS & MIDWIVES
1934-35 CASH BOOK
1944-45, 1951-52 GENERAL JOURNAL OF FUNDS
1944-1953 REAL ESTATE TRANSACTIONS
1213/44..1215/52
1/4/43-11/14/44
6/1/12-1213/42 CITY COURT DOCUMENT - CRIMINAL
6/28/48-3/25/49 CITY COURT MOTOR VEHICLE DOCKET (BOOK 3)
3/26/49-3/25/50 CITY COURT MOTOR VEHICLE DOCKET (BOOK 4)
6/2150-12129/50 CITY COURT MOTOR VEHICLE DOCKET (BOOK 5)
. ~-----
YEAR DOCUMENT TYPE
5/6/25-4/15/36 RECORDS OF DEMANDS & WARRANTS.. (#2)
8/23/11-4/1/25 RECORDS OF DEMANDS & WARRANTS (#1)
1912-1930 ASSESSMENT ROLLS (VOL. 1 THRU19)
1932-35 ASSESSMENT ROLLS (VOL. 21 THRU 24)
1913-1949 ASSESSMENT ROLL INDEXES (VOL. 2 THRU 37)
1935-36, 1953 ASSESSMENT ROLL OF PROPERTY ASSESSED BY STATE
BOARD OF EQUALIZATION
1936-1961 ASSESSMENT ROLL: CITY OF ARROYO GRANDE (VOL. 25-49)
1954-61 BOARD ROLL
2/2/21-2/25/21 DISTRICT ASSESSMENT ROLL
1925-44 RECORD OF TAX SALES #1 (DELINQUENT)
1950-51, 1961-62 DELINQUENT ASSESSMENT ROLL (VOL. 39-50)
7/1/51-6/30/58 BANK STATEMENTS & GENERAL LEDGERS (BOX)
4/5/52-12/9/52,
2/28/50-4/18/52 BANK DEPOSIT COPIES
1/1957-6/1959 STATEMENTS
9/1/49-10/20/54 -- BUSINESS LICENSES (BOX)
7/1/52-6/30/55 WARRANT RECORDS (BOX)
5/2/28-4/17/29,
517/30-4/4/34 WARRANT RECORDS (SAME BOX)
1953-1956 REAL PROPERTY TAX RECEIPTS (VOLS.39-44)(BOX).
7/1/53-56 BUSINESS LICENSE RECEIPTS (BOX)
8/15/11-1/2/12 CITY LIQUOR LICENSE RECORD
1913-14, 1930-31 REAL ESTATE TAXATION RECORD
8/13/17-7/18/51 RECORD OF BOARD OF EQUALIZATION
1961""62 FUND RECORDS
11/25/13-11/16/14 TAX COLLECTOR'S OFFICE RECORD
1954-63 TREASURER'S COMBINED RECORD
rll:>/~l:> l:>1"71AA 'AlACCAt\.IT C!:r.W:~T!:R
YEAR DOCUMENT TYPE
1951-62 WARRANT RECORDS OF TOTAL CITY OPERATIONS
7/2/62-7/28/68,
1934-35 TAX REVENUES JOURNALS
1932-35 REAL ESTATE TAXATION RECORDS
1935-36 TAX LEDGER
5/1/14-6/30/37 RECEIPTS AND DISBURSEMENTS
PAYMENT OF EMPLOYEES RECORD
4/2/46-8/31/53 BUILDING PERMIT LEDGER
1934-1940 GENERAL JOURNAL OF FUNDS (TAX)
7/1/48-2/3/54 DOG LICENSE REGISTER
71/33-10/1/33 ALCOHOLIC BEVERAGE LICENSE LEDGER
1/1/22-11/28/23 GENERAL LICENSE LEDGER
1/2/24-10/1/27 GENERAL LICENSE RECORD
10/1/27-7/1/28 GENERAL LICENSE LEDGER
7/1/28-4/1/29 GENERAL LICENSE LEDGER
8/19/28-1/1/30 GENERAL LICENSES LEDGER
1/1/30-11/26/30 GENERAL LICENSES LEDGER
12/1/30-4/1./31 GENERAL LICENSE LEDGER
4/1/31-7/1/31 GENERAL LICENSE LEDGER
7/1/31-1/1/32 GENERAL LICENSE LEDGER
1/1/32-7/1/32 GENERAL LICENSE LEDGER
7/1/32-1/1/33 GENERAL LICENSE LEDGER
1/1/33-7/1/33 GENERAL LICENSE LEDGER
7/1/33-10/1/33 GENERAL LICENSE LEDGER
10/1/33-2/1/34,
3/1/34-7/1/34 GENERAL LICENSE LEDGER
7/1/34-1/1/35 GENERAL LICENSE LEDGER
YEAR DOCUMENT TYPE
1/1/35-5/23/35,
7/1/35-10/1/35 GENERAL LICENSE LEDGER
10/1/35-2/8/36 GENERAL BUSINESS LICENSE LEDGER
2/10/36-7/1/36 GENERAL LICENSE LEDGER
1935-1943 WARRANTS DRAWN ON BOND & INTEREST FUND
1/12/27 (ASSESSMENT) SUPERINTENDENT OF STREETS RECORD
1921-1944 RECORD OF IMPROVEMENT BOND ASSESSMENTS
1912-13 REGISTER OF RECEIPTS & DISBURSEMENTS
1922-30 TREASURER'S RECORD, STREET IMPROVEMENT BONDS
7/1/55-6/25/59 1 - 994, WARRANTS ALLOWED
7/1/59-6/26/62 1 - 1244, WARRANTS ALLOWED
7/1/48-12/12/49 POLICE JUDGE CASH BOOK
3/11/47-1114/55 SEWER SERVICE LEDGER
6/1/40-6/29/44 BANK DEPOSIT BOOKS
1/5/49-3/30/50 TRAFFIC CITATIONS BOOK
12/29/41-2/1942 INVENTORY OF PROHIBITED ARTICLES TO ALIENS BY U.S.
< MARSHALS (ALSO CORRESPONDENCE)
7/17/35-5/31/53 RECEIPT LEDGERS
THREE (3) AMERICAN FLAGS
ONE (1) GAVEL
TWO (2) PRECINCT MAPS
METAL CONTAINERS FOR VOTING BALLOTS
9.f..
MEMORANDUM
TO: CITY COUNCIL
FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER ~
SUBJECT: STATE/CITY COOPERATIVE AGREEMENT #05-CA-0099 FOR
OPTICAL DETECTION DEVICES ON EAST BRANCH STREET (STATE
ROUTE 227)/MASON STREET INTERSECTION, PROJECT NO. 90-99-2
DATE: APRIL 13,1999
RECOMMENDATION:
It is recommended that the Council:
A. adopt the attached resolution authorizing the Mayor to execute Cooperative
Agreement #05-CA-0099; and,
B. direct the Department of Administrative Services to submit Cooperative Agreement
#05-CA-0099 and the adopted resolution to Caltrans.
FUNDING:
The City of Arroyo Grande was successful in securing $14,000 of Federal Hazard
Elimination Safety (HES) funds for the Opticom Devices capital improyement project.
DISCUSSION:
Optical detection devices allow emergency vehicles (such as fire trucks) to preempt a
traffic signal during emergencies. During an emergency, the emitter assembly on the City's
fire trucks is activated. The emitter assembly projects a light sequence that is read by a
detector atop the existing traffic signal which gives the fire truck a green light and all other
intersection approaches a red light.
Because East Branch Street is a designated State highway at Mason Street, the City and
State must enter into a Cooperative Agreement in order to install optical detection devices
at the intersection. The Cooperative Agreement determines each agency's responsibilities
for the devices.
Once the Cooperative Agreement is approved, staff can proceed with the remainder of the
project through to construction. Installation of the devices will begin in mid-July 1999.
DW: 1999\CC\April\COOPAG-1.wPD
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE .CITY OF
ARROYO GRANDE AUTHORIZING THE MAYOR TO
EXECUTE COOPERATIVE AGREEMENT #05-CA-0099 FOR
THE OPTICOM DEVICES CAPITAL IMPROVEMENT
PROJECT
WHEREAS, the City and the State pursuant to Streets and Highways Code Section 130,
are authorized to enter into a Cooperative Agreement for improvements to and
mainten~nce of State highways within the City; and
WHEREAS, Cooperatiye Agreement #05-CA-0099 specifies the terms and conditions
under which the project is to be constructed, maintained, and financed.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo Grande
does hereby:
1. approve "District Cooperative Agreement #05-CA~0099, 05-SLO-227 -0.45,
05-351-937181, Signal Preemption" attached hereto as Exhibit "A" and
incorporated herein.
2. appoint the Mayor as the official representative authorized to sign
Cooperative Agreement #05-CA-0099.
On motion of Council Member , seconded by Council Member ,
and by the following roll call vote, to wit:
AYES:
NOES:
ABSENT:
the foregoing Resolution was passed and adopted this 13th day of April 1999.
-.-----.-- "_.~""-----
Resolution No.
Page 2
MICHAEL A. LADY, MAYOR
ATTEST:
NANCY A. DAVIS, DIRECTOR OF ADMINISTRATIVE SERVICES
APPROVED AS TO CONTENT:
RDlaT.L. ~
ROBERT L. HUNT, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
--~--_._----
... - '.. ..
,
District Agreement #05CAOO99
05-SLO-227-0.45
05-351-937181
Signal Preemption
COOPERATIVE AGREEMENT
TIllS AGREEMENT, ENTERED INTO ON , is between the
STATE OF CALIFORNIA, acting by and through its Department of Transportation, referred to
herein as "STATE" and
CITY OF ARROYO GRANDE
a body politic and a municipal
corporation of the State of California,
referred to herein as "CITY".
RECITALS
(1) STATE and CITY, pursuant to Streets and Highways Code Section 130, are authorized to
enter into a Cooperative Agreement for improvements to and maintenance of State highways
within CITY.
(2) Highway improvements are being made, via an encroachment permit, consisting of installing
emergency fire preemption equipment on the existing traffic signal standards at Route
227/Mason Street intersection (pM 0.45) in the City of Arroyo Grande, in the. County of San
Luis Obispo, referred to herein as "PROJECT".
(3) STATE and CITY desire to specify herein the terms and conditions under which PROJECT
is to be constructed, maintained and financed.
SECTION I
CITY AGREES:
(1) To construct PROJECT in accordance with plans and specifications of CITY to the
satisfaction of and subject to the approval of STATE.
(2) CITY's share ofthe construction cost shall be an amount equal to one hundred percent
(100%) of the total actual construction cost.
(3) To provide, at no cost to STATE, all preemption equipment for PROJECT.
Page 1 of 4
. . . -,
District Agreement #05CAOO99
(4) To provide STATE with the following spare parts at the Caltrans San Luis Obispo
Maintenance Station: Optical Detector and Discriminator Module. Such spare parts will be
replaced by CITY upon STATE notifying CITY of their need.
(5) To reimburse STATE for 100% of the cost of maintenance and operation of said preemption
equipment.
SECTION II
STATE AGREES:
(1) To maintain and operate the signal preemption equipment as installed, at CITY expense.
Said maintenance shall include preemption operational timing.
SECTION III
IT IS MUTUALLY AGREED:
(I) All obligations of STATE under the terms of this Agreement are contingent upon
appropriation of resources by the Legislature.
(2) Upon completion of all work under this Agreement, ownership and title to materials,
equipment and appurtenances installed within STATE" right of way will automatically be
vested in STATE and materials, equipment and appurtenances installed outside of STATE's
right of way will automatically be vested in CITY. No further agreement will be necessary
to transfer ownership as hereinabove stated.
(3) The cost of any maintenance referred to herein shall include all direct and indirect costs
(functional and administrative overhead assessment) attributable to such work, applied in
accordance with STATE's standard accounting procedures.
(4) Either party may terminate this Agreement upon thirty (30) days written notice to the other.
CITY shall pay all costs incurred by STATE which are reimbursable under this Agreement
up to and including the date of termination.
(5) STATE reserves the right to remove preemption equipment if misused or if it causes
operational problems.
(6) Said preemption equipment shall only be activated during Code 3 emergencies.
Page 2 of 4
----_.._~----_.-
. ....
.
District Agreement #05CAOO99
(7) Neither STATE nor any officer or employee thereof is responsible for any damage or
liability occurring by reason of anything done or omitted to be done by CITY under or in
comiection with any work, authority or jurisdiction delegated to CITY under this Agreement.
It is understood and agreed that, pursuant to Government Code Section 895.4, CITY shall
full defend, indemnify and save harmless the State of California, all officers and employees
rrom all claims, suits or actions of every name, kind and description brought for or on
account of injury (as defined in Government Code Section 810.8) occurring by reason of
anything done or omitted to be done by CITY under or in connection with any work,
authority or jurisdiction delegated to CITY under this Agreement.
(8) Neither CITY nor any officer or employee thereof is responsible for any damage or liability
occurring by reason of anything done or omitted to be done by STATE under or in
connection with any work, authority or jurisdiction delegated to STATE under this
Agreement. It is understood and agreed that, pursuant to Government Code Section 895.4
STATE shall fully indemnify and save harmless CITY from all claims, suits or actions of
every name, kind and description brought for or on account of injury (as defined in
Government Code Section 810.8) occurring by reason of anything done or omitted to be
done by STATE under or in connection with any work, authority or jurisdiction delegated to
STATE under this Agreement.
Page 3 of 4
-~."._-----_._--
District Agreement #05CA0099
(9) Those portions of this Agreement pertaining to the construction of PROJECT shall terminate
upon completion and acceptance of the construction contract for PROJECT by CITY or on
June 30, 2000, whichever is earlier in time; however, the maintenance and liability clauses
shall remain in effect until terminated or modified, in writing, by mutual Agreement.
STA TE OF CALIFORNIA CITY OF ARROYO GRANDE
Department of Transportation Attn: Public Works Dept.
Arroyo Grande CA 93421
JOSE MEDINA
Director of Transportation
By By
JAYD. WALTER Michael A. Lady
District Director Mayor
Date
Approved as to form & procedure Attest:
By By
Attorney, Department of Nancy Davis
Transportation Director of Administrative Services
Certified as to form and procedure Certified as to form
By By
Accounting Administrator Timothy Carmel
City Attorney
Certified as to procedure
By
Don Spagnolo, PE
Director of Public Works/City Engineer
Page 4 of 4
9.g.
MEMORANDUM
TO: CITY COUNCIL
FROM: HENRY ENGEN, AICP, ~
INTERIM COMMUNITY DEVELOPMENT DIRECTOR
SUBJECT: AUTHORIZATION TO CLOSE CITY STREETS, USE CITY PROPERTY,
AND WAIVE FEES FOR POLICE SERVICES FOR THE ARROYO VALLEY
CAR SHOW ON SATURDAY, JULY 31, 1999
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended that the City Council adopt the attached Resolution authorizing
the closure of City streets and the use of City property; authorize the waiver of
police services fees.
FUNDING:
Loss of reimbursement for Auxiliary Police Services (approximately $985).
DISCUSSION:
On January 14, 1999 the Arroyo Valley Car Club submitted an application
(reference attachment) for a temporary use permit for the annual Arroyo Valley Car
Show scheduled for Saturday, July 31, 1999. The descriptions of the areas to be
used are as follows:
1. Closure of Olohan Alley; Bridge Street; Nelson Street between Bridge
and Mason Streets; Short Street between Branch Street and Olahan
Alley; City Hall parking lot, and; the lawns on Nelson Street between
Short and Mason Streets from 6:30 A.M. to 4:30 P.M. on Saturday,
July 31, 1999 for the purpose of holding the car show.
2. Closure of Mason Street between East Branch to Nelson Streets from
6:30 A.M. to 10:30 A.M. on Saturday, July 31, 1999 for the purpose
of holding the car show registration.
On February 9, 1999, Mr. Tom Fisher, representing the Arroyo Valley Car Club,
met with the Staff Advisory Committee (SAC) to discuss the requirements for the
event. The SAC discussed issues related to security, coordinating Police and Fi~e
support, temporary electrical connections, and inspection of food booths. These
items will be addressed in the conditions of approval for the temporary use permit.
. ------..,-..-
Temporary use permits will only be issued upon the approval by the City Council of
the request for street closures.
In addition to the request to close City streets and use City property, the applicant
has submitted a letter dated March 29, 1999 requesting the City waive fees for
police services. Due to the size and location of the event, the Police Department
traditionally conducts a footbeat team composed of two (2) police officers for
security purposes. Since East Branch Street is not blocked off, pOlice officer. for
intersection control are not necessary. While the event does not usually produce a
large number of incidents, the footbeat team is beneficial in handling potentially
unruly situations and in keeping illegal alcohol consumption to a minimum.
Since 1991, except for 1997 when there was no car show, the City Council has
waived the Auxiliary Police Services fee for the event. This has been done on the
basis that the Arroyo Valley Car Club is a community based non-profit organization
which places the majority of the funds it raises through the car show back into the
community through donations to other non-profit organizations. Many of these
donations go to youth oriented groups.
The potential loss of offsetting revenue is approximately $985. However, the
event is budgeted in the Police Department's Overtime Budget. Additionally, since
the City Council has waived this fee in the past, the Auxiliary Police Service costs
for the event have not been included in the Police Department's Cost Recovery
revenue estimates. Therefore, should the City Council continue the practice of
waiving the fee, there will be no negative impact to estimated cost recovery
revenues.
Attachments: Resolution for Approval
Application for a TUP with letters from the Arroyo Valley Car
Club
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE REQUESTING AUTHORIZATION TO CLOSE
CITY STREETS, USE CITY PROPERTY AND WAIVE fEES FOR
POUCE SERVICES FOR THE ARROYO V ALLEY CAR SHOW TO
BE HELD SATURDAY, JULY 31, 1999
WHEREAS, organizers of the Arroyo Valley Car Show have requested closure of
certain City streets and the use of City property as outlined below, for their annual
car show to be held July 31, 1999; and
WHEREAS, organizers of the Arroyo Valley Car Show have requested that the City
waive the fees for police services; and
WHEREAS, members of the Arroyo Valley Car Club will be responsible for traffic
control and cleanup.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo
Grande does hereby resolve as follows:
1. That Olohan Alley; Bridge Street; Nelson Street between Bridge and
Mason Streets; Short Street between Branch Street and Olahan Alley;
City HaU parking lot, and; the lawns on Nelson Street between Short
and Mason Streets shall be closed from 6:30 A.M. to 4:30 P.M. on
Saturday, July 31, 1999 for the purpose of holding the car show; and
2. That Mason Street, between East Branch to Nelson Streets, shall be
closed from 6:30 A.M. to 10:30 A.M. on Saturday, July 31, 1999 for
the purpose of holding the car show registration; and
3. That the Arroyo Valley Car Club will adhere to certain requirements
and conditions set forth by the Public Works, Police, and Building and
Fire Departments regarding security and traffic control and all other
applicable conditions of a Temporary Use Permit to be issued by the
City; and
4. That fees for Auxiliary Police Services for the Arroyo Valley Car Show
to be held on Saturday, July 31, 1999 are waived.
.
RESOLUTION NO.
PAGE 2
On motion of Council Member , seconded by Council Member ,
and on the following roll call vote, to wit:
AYES:
NOES:
ABSENT:
The foregoing resolution was passed and adopted this 13th day of April, 1999.
RESOLUTION NO.
PAGE 3
MICHAEL A. LADY, MAYOR
ATTEST:
NANCY A. DAVIS, DIRECTOR OF ADMINISTRATIVE SERVICES
APPROVED AS TO CONTENT:
~krrL.Itw::;1'
ROBERT L. HUNT, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
1
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CITY OF ARROYO GRANDE
M~NO~ ~~OJIECl'5)
COMMUNITY DEVELOPMENT APPUCATION FORM
The purpose of this form is to advise the City of the basic components of the proposed project so that the City may evaluate
the proposal for compliance with applicable ordinances and policies. Providing accurate and complete information will
assure prompt processing of this application. Use additional sheets wherever necessary. Aoolications that are inconsistent
with the City's Genera/ Plan or Deve/ooment Code will not be acceoted as como/ete.
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o Check here if this is an application for a development permit.
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.'.:" ... .... ...... A. Refer to the project checklist (available from the B. (ndude any other information that wiD hetp to expiain
Community Development Department) for those items your proposal or better clarify your particufar situation.
required to be submitted for each type of proiect C. 0 Check here if Architectural Review is required for ~our project (see Section 9-03.190 of the Development Code
to determine if Architectural Review is required). f so. see the checklist of items required for Architecturat
Review approval.
I. GENERAL INFORMATION
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,
ARROYO VALLEY CAR CLUB
P. O. Box 1037
Arroyo Grande, CA 93421
Gf
January 5, 199'
City of Arroyo Grande
21 4 East Branch Street
Arroyo Grande, CA 93420
The Arroyo Valley Car Club has presented a Peoples Choice Car Show in the Village of
Arroyo Grande every year except 1997 since 1989. This event has been very popular with both
car enthusiasts and the local merchants. We have tried to keep it low key and non-commerciaj
and have imposed a limit of 300 entries to assure that it would stay that way. The participants
have come from all over Califomia and a few from other staes. They tell us that they enjoy the
show and their visits to Arroyo Grande. They are especially generous in their praise for the
beautiful and friendly atmosphere.
In past years we have awarded approximately 1 SO trophies, many of which were donated
by our local merchants. The continuing success of the show and the dedication and hard work of
our members have allowed us to donate more than $28,000.00 to [ocal youth and senior citizen
activities since 1989. We incorporated as a non-profit organization so that we could continue
this worthy endeavor.
It is our desire to continue this annual event next summer. Therefore, we request your
approval for the Tenth Annual Arroyo Grande Car Sho to be held the weekend of July ~999.
3P
Respectfully,
Mi1 n s; j e,{(
Derril Pilk;"~Lun
CAt Sho Cl,o;'IllCIn
CM~hl..; (]/!l1i'r4JfrV
AM 8: 2l:
P.O. BOX 1037, ARROYO GRANJE, CA. 93420
-.... -
City of Arroyo Grande
Attn: Bob Hunt City Mgr
.Dear Bob,
The Arroyo Valley Car Club would like to include the use of
the small vacant area just across the Swinging Bridge on
Short Street during our car show proposed for July 31st. The
use of this area would really help in finding room for all
the participants in this years show.
If you could let us know on the availability of this area, we
could get started on working out where everything is going to
go during the show.
Thank-you very much for your help in this matter, and we hope
to hear from in the near future.
If you have any questions, please call at any time.
Sincerely,
Mike Avila, Pres. AVCC
Hm# 489-2003
.
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AM 8: 25
P.O. BOX 1037. ARROYO GRANDE, CA. 93420
City of Arroyo Grande
Attn: "ii~~~fi:JCity Mgr.
,.'''' ';.;:-.';-""."',.\-:~!,
. Dear Bob,
This letter is to ask that the city please consider dropping
the charges for the police protection at the AVCC Car Show on
July 31, 1999.
AVCC is a non profit organization, and the money we collect
from this show goes back to local area charities. Some of
these charities include Meals on Wheels, Boy Scouts,
D.A.R.E. , So. Co. Senior Center, Boys & Girls Club, A.G. High
School, and many, many more. If we have to pay this fee for
police protection, then there will be less to give back to
our community. In the past this fee had been suspended. We
hope that the city would allow the AVCC Car Show to go on
without having this extra expense.
This would allow those less fortunate to benefit from the car
show and not just those who participate.
Thank you very much for your help in this matter. If you have
any questions, please don't hesitate to call me at any time.
Sincerely,
Mike Avila, Pres AVCC
Hm# 489-2003
.
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ARROYO VALLEY CAR SHOW
STREET CLOSURES
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9.h.
MEMORANDUM
TO: CITY COUNCIL
FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER A
SUBJECT: FALL 1998/99 SLURRY SEAL PROJECT, CITY PROJECT NO. 90-98-4,
PROGRESS PAYMENT NO.1
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended that the Council authorize payment in the amount of $ 64,206.43 to
Toste Construction for the Fall 1998/99 Slurry Seal Project.
FUNDING:
On November 10, 1998, the City Council awarded the Fall 1998/99 Slurry Seal Project to
Toste Construction in the amount of $78,822.75 and authorized a contingency of $7,900 to
be used for unanticipated costs during the construction phase of the project. The total
construction budget is $86,722.75.
DISCUSSION:
An application for Progress Payment No.1 was receiyed from Toste Construction for work
completed between December 15, 1998, and February 11, 1999, for the 1998/99 Fall Slurry
Seal Project. As of AprilS, 1999, the Contractor had completed approximately 90% of the
total contract work. Due to continuing inclement weather, the Contractor has been unable
. to schedule the remaining portion of work. Work to be completed includes slurry and
stenciling on Garfield Place, Gaynfair Terrace, and Verde Place. Work will be completed as
soon as weather is acceptable (at least three working days of no rain and temperatures
near 700).
Attachment:
Application for Progress Payment No. 1
~.._---- .---_._-~-----_._.._-_.._- ...-..- ------1
Application for Progress Payment No. 1
City Council Approval Date: April 13, 1999
Contract Date: 12/15/98 5-Apr-99
Submitted To: City of Arroyo Grande
Contract No: 90-98-4
Contract For: Fall 1998199 Slurry Seal Project
City Account No: 350-5612-7001 =$64,206.43
350-5612-7201 =$0.00
For the Work accomplished by Toste Construction 15-Dec-98 TO: 11-Feb-99
Item CONTRACTOR'S schedule of Values WorkC
No. DESCRIPTION Unit Price Quantity Amount Quantity Amount
1. Mobilization $ 4,000.00 1 LS $ 4,000.00 1 cmft $ 4,000.00
2. Traffic Control $ 2,000.00 1 LS $ 2,000.00 904MI $ 1 ,800.00
3. Remove & Replace Existing Pavement $ 3,000.00 1 LS $ 3,000.00 904MI $ 2,700.00
Markings & Markers
4. Slurry Seal $ 1.45 40,895 SY $ 59,297.75 904MI $ 53,367.98
Additive Bid Schedule 2 I
1. Traffic Control $ 500.00 1 LS $ 500.00 90% $ 450.00
2. Remove & Replace Existing Pavement $ 500.00 1 LS $ 500.00 904MI $ 450.00
Markings & Markers
3. Slurrv Seal $ 1.50 6,350 SY $ 9,525.00 90% $ 8.572.50
$ 78,822.75 ITOTAL $ 71,340.48
Contract Change Orders: Estimated Total % Billed Amount Paid
1. Reduction of Slurry Seal Quantity $ (838.00) 0% $ -
2. Extension of contract time due to inclement weather $ - 0%$ -
3. Extension of contract time due to inclement weather $ - 0% $ -
TOTAL $ (838.00) PAID $ -
ACCOMPANYING DOCUMENTATION: ORIGINAL CONTRACT AMOUNT $78,822.75
Invoice 11351 dated February 11, 1999 TOTAL CHANGE ORDERS ($838.00)
ADJUSTED CONTRACT AMOUNT $77,984.75
TOTAL VALUE OF WORK PERFORMED TO DATE $71,340.48
LESS 10% RETAINAGE ($7,134.05)
LESS AMOUNTS PAID $0.00
TOTAL AMOUNT DUE THIS APPLICATION $64,206.43
CONTRACT START DATE December 15, 1998
ORIGINAL CONTRACT DAYS 35
PREVIOUS ADJUSTMENTS 66
ADJUSTMENTS THIS PERIOD 0
ADJUSTED CONTRACT DAYS 101
ADJUSTED CONTRACT END DATE March 26, 1999
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" ~ ..
~
CONTRACTOR'S ACCEPTANCE:
Dated: . of 1999.
Toste Construction
Payment of the above AMOUNT DUE THIS APPLICATION is recommended:
Dated: 4-6' , of 1999. r1)) l. 1A_
Project Manager
Dated: . of 1999.
Public Works Director
Dated: , of 1999.
City Manager
Send Davment to:
Toste Construction
144 La Puesta Del Sol
Pismo Beach, CA 93449
(805) 489-1791
jep:232.~1\pay1.xIs
__ ____.,.__~____.__u~_.__._
9.L
MEMORANDUM
TO: CITY COUNCIL
FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER ~
SUBJECT: ADOPTION OF AN ORDINANCE OF THE CITY OF ARROYO GRANDE
DESIGNATING THE CITY ENGINEER AS THE OFFICIAL WITH THE
AUTHORITY TO APPROVE FINAL MAPS
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended that the Council adopt Ordinance No. 502 C.S., designating the City
Engineer as the official with the authority to approve final subdivision maps, accept related
offers of dedication, enter into agreements to complete subdivision improyements, and
amending related sections of Title 9 of the Arroyo Grande Municipal Code.
FUNDING:
There is no significant fiscal impact. There will be a small savings resulting from reduced
staff time and related materials associated with preparation of reports and other documents
necessary for the Council's consideration of final subdivision maps.
DISCUSSION:
The City Council at its meeting of March 9, 1999, introduced without modification
Ordinance No. 502 C.S. for first reading. The ordinance has been circulated (Chamber,
Library, City's website) for public review and comment. To date, no comments have been
received. It is recommended the City Council adopt Ordinance No. 502 C.S.
Attachment: Ordinance 502 C.S.
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ORDINANCE NO. 502 C.S.
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE DESIGNATING THE CITY ENGINEER
AS THE OFFICIAL WITH THE AUTHORITY TO APPROVE
FINAL SUBDIVISION MAPS, ACCEPT RELATED OFFERS
OF DEDICATION, AND ENTER INTO AGREEMENTS TO
COMPLETE SUBDIVISION IMPROVEMENTS, AND
AMENDING RELATED SECTIONS OF TITLE 9 OF THE
ARROYO GRANDE MUNICIPAL CODE
THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE DOES ORDAIN AS
FOLLOWS:
STATUTORY AUTHORIZATION:
The Legislature of the State of California has, in Government Code Sections 66458,
66462, and 66477.1, provided that legislative bodies may designate an official with the
authority to approve or disapprove final subdivision maps, accept, accept subject to
improvement, or reject related offers of dedication, and enter into agreements to complete
required subdivision improvements.
FINDINGS:
WHEREAS, the City Council has held a public meeting to consider designating the City
Engineer as the official with the as the authority to approve or disapproye final subdiyision
maps, accept, accept subject to improvement, or reject related offers of dedication, and
enter into agreements to complete subdivision improvements, and amending related
sections of Title 9 of the Arroyo Grande Municipal Code; and
WHEREAS, the City Council did consider designating the City Engineer with said authority;
and
WHEREAS, the proposed revisions to Title 9 are consistent with the goals, objectives,
policies and programs of the General Plan, and are necessary and desirable to implement
the provisions on the General Plan; and
WHEREAS, the proposed reyision to Title 9 will not adversely affect the public health,
safety, and welfare or result in an illogical land use pattern; and
WHEREAS, the proposed revisions to Title 9 are consistent with the purpose and intent
of Title 9; and
WHEREAS, adoption of this Ordinance does not constitute a project under the California
Environmental Quality Act (CEQA) pursuant to CEQA Guidelines Section 15378(b)(3); and
-_._.._--"-"._-~..,-"---._--
ORDINANCE NO. 502 C.S.
PAGE 2
WHEREAS, the review of final maps, offers of dedication, and subdivision agreements for
compliance with the Subdivision Map Act and conditions of approval is a ministerial act;
and
WHEREAS, the City Engineer has the expertise to reyiew final maps, offers of dedication,
and subdivision agreements for compliance with the Subdivision Map Act and conditions
of approval; and
WHEREAS, designating the City Engineer as the Official with the authority to approve final
maps, accept dedications and enter into subdivision agreements will provide for expedited
processing of such maps.
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE DOES
HEREBY ORDAIN AS FOLLOWS:
SECTION 1 - DESIGNATED OFFICIAL:
The City Engineer is designated with the authority to:
A. Approve or disapprove final subdivision maps for tentative tract and tentative
parcel maps.
B. Accept, accept subject to improvement, or reject dedications and offers of
dedications that are made by a statement on the map.
C. Approye agreements to complete improvements required as a condition of
recording a final map.
SECTION 2 - NOTICING REQUIREMENTS
Prior to taking action to approve or disapproye a final map for a subdivision, a . notice of the
pending action shall be posted. The notice shall be attached and posted with the regular
agenda of the City Council. A notice to approve a final map shall not be posted until the
City Engineer has determined that all requirements and conditions for approyal of the map
have been complied with.
The City Engineer shall act on final maps within ten (10) days following the City Council
meeting that was preceded by the notice of pending action.
SECTION 3 - APPEAL PROCESS
An action by the City Engineer to approve or disapprove a final map for a subdivision may
be appealed by or to the City Council. To be considered an appeal must be received in
writing within seven (7) calendar days of the City Council meeting that was preceded by
. the notice of the City Engineer's pending action. Any such appeal must be based on
conformance with the Subdivision Map Act, the Arroyo Grande Municipal Code, and the
project conditions of approval.
ORDINANCE NO. 502 C.S.
PAGE 3
SECTION 4 - ANNUAL REVIEW
The City Council shall review annually the delegation of autherity provided for in this
ordinance. The review shall be held concurrent with the annual budget review.
SECTION 5 - MUNICIPAL CODE AMENDMENTS
A. Arroyo Grande Municipal Code Section 9-04.040 entitled "AUTHORITY" is hereby
amended to read in its entirety as follows:
The Planning Commission is designated the 'advisory agency" (as defined in
Section 66415 of the Subdivision Map Act) for Tentative Tract and Tentative Parcel
Maps, Lot Line Adjustments, Merger of Parcels, Reversion to Acreage and
Certificates of compliance, and has the authority to approve, conditionally approve,
or disapprove such applications as set forth in this Chapter subject to Section 9-
02. 150 regarding appeals. The Planning Director, City Engineer, and Staff Advisory
committee shall provide recommendations to the Planning Commission regarding
these applications.
The City Council is designated the "appeal board" (as defined in Section 66416 of
the Subdivision Map Act) for Tentative Tract and Tentative Parcel Maps, Lot Line
Adjustments, Merger of Parcels, Reversion to Acreage and Certificates of
Compliance, and has the authority to approve, conditionally approve, or disapprove
appeals regarding such applications as set forth in this chapter .and Section 9-
02. 150 regarding appeals.
B. Arroyo Grande Municipal Code Section 9~04.080 B.2.f.(4) is hereby amended to
read in its entirety as follows:
City Engineer's Certificate of Approval of the final map and acceptance of
offers of dedication on behalf of the City Council, or in the case of an appeal,
the Director of Administrative Service's Certificate of Approval and
. acceptance of same by the City Council.
C. Arroyo Grande Municipal Code Section 9-04.080 D. entitled "Approval" is hereby
amended to read in its entirety as follows:
1. The City Engineer has been designated with the authority to approve or
disapprove final subdivision maps, accept, accept subject to improvement,
or reject related offers of dedication, and enter into agreements to complete
subdivision improvements.
ORDINANCE NO. 502 C;S.
PAGE 4
2. Upon receipt of a final subdivision map, the City Engineer shall approve said
map if it conforms to all of the requirements of the Subdivision Map Act and
this Title. If it does not conform, the map shall be disapproved.
3. If at the time of final map approval, any public improvements required by the
Subdivision Map Act or by any provision of this Title have not been
completed and accepted by the City Engineer, the City Engineer shall require
the subdivider to enter into an agreement pursuant to Section 66462 of the
Government Code.
4. The City Engineer shall accept, accept subject to improvement, or reject
offers of dedication shown on the map.
5. Prior to the City Engineer taking action to approve or disapprove a final map
for a subdivision, a notice of the pending action shall be posted. The notice
shall be posted with the regular agenda of the City Council. A notice to
approve a final map shall not be posted until the City Engineer has
determined that all requirements and conditions for approval of the map have
been complied with. The City Engineer shall act on final maps within ten (10)
days following the Council meeting that was preceded by the notice pending
action in which agenda the item was noticed.
6. An action by the City Engineer to approve or disapprove a final map for a
subdivision may be appealed to the City Council. Notwithstanding anything
in the Title to the contrary, to be considered, an appeal must be received in
writing within seven (7) calendar days of the Council meeting that was
receded by the notice of the City Engineer's pending action. Any such
appeal must be based on conformance with the Subdivision Map Act, the
A"oyo Grande Municipal Code, and the project conditions of approval.
D. Arroyo Grande Municipal Code Section 9-04.090 D. entitled "Approval" is hereby
amended to read in its entirety as follows:
1. The City Engineer has been designated with the authority to approve or
disapprove final subdivision maps, accept, accept subject to improvement,
or reject related offers of dedication, and enter into agreements to complete
subdivision improvements.
2. Upon receipt of a final subdivision map, the City Engineer shall approve said
map if it conforms to all of the requirements of the Subdivision Map Act and
this Title. If it does not conform, the map shall be disapproved.
ORDINANCE NO. 502 C.S.
PAGE 5
3. If at the time of final map approval, any public improvements required by the
Subdivision Map Act or by any provision of this Title have not been
completed and accepted by the City Engineer, the City Engineer shall require
the subdivider to enter into an agreement pursuant to Section 66462 of the
Government Code.
4. The City Engineer shall accept, accept subject to improvement, or reject
offers of dedication shown on the map.
5. Prior to the City Engineer taking action to approve or disapprove a final map
for a subdivision, a notice of the pending action shall be posted. The notice
shall be posted with the regular agenda of the City Council. A notice to
approve a final map shall not be posted until the City Engineer has
determined that all requirements and conditions for approval of the map have
been complied with. The City Engineer shall act on final maps within ten (10)
days following the Council meeting that was preceded by the notice pending
action in which agenda the item was noticed.
6. An action by the City Engineer to approve or disapprove a final map for a
subdivision may be appealed to the City Council. Notwithstanding anything
in the Title to the contrary, to be considered, an appeal must be received in
writing within seven (7) calendar days of the Council meeting that was
preceded by the notice of the Director's pending action. Any such appeal
must be based on conformance with the Subdivision Map Act, the Amwo
Grande Municipal Code, and the project conditions of approval.
SECTION 6
If any section, subsection, subdivision, paragraph, sentence, clause or phrase of this
Ordinance or any part thereof is for any reason held to be unconstitutional, such
decision shall not affect the validity of the remaining portion of this Ordinance or any
part thereof.
The City Council hereby declares that it would have passed each section, subsection,
subdivision, paragraph, sentence, clause or phrase thereof, irrespectiye of the fact that
anyone or more section, subsection, subdivision, paragraph, sentence, clause or
phrases be declared unconstitutional.
SECTION 7
A summary of this Ordinance shall be published in a newspaper published and
circulated in the City of Arroyo Grande at least five (5) days prior to the City Council
meeting at which the proposed Ordinance is to be adopted. A certified copy of the full
--_._~-_._----
ORDINANCE NO. 502 C.S.
PAGE 6
text of the proposed Ordinance shall be posted with the Director of Administrative
Services. Within fifteen (15) days after adoption of the Ordinance, the summary with
the names of those City Council members voting for and against the Ordinance shall
be published again, and the Director of Administrative Services shall post a certified
copy of the full text of such adopted Ordinance.
SECTION 8
This Ordinance shall take effect thirty (30) days after its final passage.
On motion of Council Member , seconded by
. Council Member , and on the following roll call
vote, to wit:
AYES:
NOES:
ABSENT:
the foregoing Ordinance was adopted this day of ,
1999.
ORDINANCE NO. 502 C.S.
PAGE 7
MICHAEL A. LADY, MAYOR
ATTEST:
NANCY A. DAVIS, DIRECTOR OF ADMINISTRATIVE SERVICES
APPROVED AS TO CONTENT:
~LdT L. ~,
ROBERT L. HUNT, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
-~.'---~---'------
3/'0 .
C~
PRESS RELEASE ~
c. ~ 1) I re_e:IoTs
ISSUE DATE: IMMEDIATE RELEASE
CITY COUNCIL INTRODUCES ORDINANCE FOR FINAL
SUBDIVISION MAP APPROVAL PROCESS
The Arroyo Grande City Council at its March 9th meeting introduced for first reading an ordinance
designating the City Engineer as -the official vested with the authority to approye or disapprove final
subdivision maps.
The City Council previously directed staff to prepare an ordinance designating the City Engineer as the
official with the authority to approve final subdivision maps, accept offers of dedication, and enter into
agreements to construct subdivision improvements.
Senate Bill 1660, which became effective January 1, 1999, authorizes the ordinance. In accordance with
the requirements of SB 1660 and the direction to staff by the Council, the proposed ordinance includes
the following provisions:
1. Designates the City Engineer as the official with the authority to approye or disapprove final
subdiyision maps.
2. Designates the City Engineer as the official with the authority to accept, accept with conditions, or
reject offers of dedication made by statement on final subdiyision maps.
3. Designates the City Engineer as the official with the authority to enter into agreements for the
completion of improvements required as a condition of a final subdivision map.
4. Requires notices of pending map approyals or disapprovals to be posted with the regular Council
agenda.
5. Requires the City Engineer to act on final maps within 10 days following the Council meeting that
was preceded by the posted notice specified aboye.
6. Establishes an appeal provision of the City Engineer's action directly to the Council. This proYision
proposes a seyen calendar day appeal period following public notice of the action to be taken.
7. Requires an annual review by the Council of the delegation of this authority to the City Engineer.
Distribution of the Ordinance will be to the County Library, Chamber of Commerce, the Building Industry
Association, and its ayailability for review will be posted on the City's website.
The Council will consider adoption of the Ordinance at its meeting of April 13, 1999.
~l<<"( L~ ~, -,
I"t--ERT L. HUNT, CITY MANAGER
03 ~ liJ ~11
DATE
FOR FURTHER INFORMATION, CONTACT:
DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER
(805) 473-5440 I
MEMORANDUM
TO: CITY COUNCIL
FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEERJ9t"
SUBJECT: FINAL MAP APPROVAL PROCESS - FIRST READING OF
ORDINANCE
DATE: MARCH 9, 1999
RECOMMENDATION:
It is recommended the City Council:
1. introduce for first reading the attached ordinance designating the City Engineer as
the official vested with the authority to approve or disapprove final subdivision maps
and other specific actions related thereto;
2. distribute the ordinance for public review and comment th~ough April 9, 1999; and,
3. direct staff to return this item to the Council on April 13, 1999 for adoption.
FUNDING:
There is no significant fiscal impact. There will be a small savings resulting from reduced
staff time and related materials associated with preparation of reports and other documents
necessary for the Council's consideration of final subdivision maps.
DISCUSSION:
On January26, 1999, the City Council directed staff to prepare an ordinance designating
the City Engineer as the official with the authority to approve final subdivision maps, accept
offers of dedication, and enter into agreements to construct subdivision improvements.
Therefore staff has prepared the attached ordinance for consideration by the Council.
The ordinance is authorized by Senate Bill 1660, which became effective January 1, 1999.
In accordance with the requirements of SB 1660 and the direction to staff by the Council,
the proposed ordinance includes the following provisions:
1. Designates the City Engineer as the official with the authority to approve. or
disapprove final subdivision maps.
2. Designates the City Engineer as the official with the authority to accept, accept with
conditions, or reject offers of dedication made by st~tement on final subdivision
t . maps.
3. Designates the City Engineer as the official with the authority to enter into
agreements for the completion of improvements required as a condition of a final
subdivision map.
-~~----_..__.
4. Requires notices of pending map approvals or disapprovals to be posted with the
regular Council agenda.
5. Requires the City Engineer to act on final maps within 10 days following the Council
meeting that was preceded by the posted notice specified above.
6. Establish an appeal provision of the City Engineer's action directly to the ,?ouncil.
This provision proposes a seven calendar day appeal period following public notice
of the action to be taken.
7. Requires an annual review by the Council of the delegation of this authority to the
City Engineer.
Distribution of the Ordinance will be to the County Library, Chamber of Commerce, the
Building Industry Association, and its availability for review will be posted on the City's
website.
Alternatives
The following alternatives are presented for the Council's consideration:
1) . Approve staffs recommendations;
2) Modify the attached Ordinance as directed by the Council and approve staffs
recommendations;
3) Modify the public review period and adopt staffs recommendations;
4) Take no action;
5) Provide direction to staff.
------_.._~-~--
MEMORANDUM
TO: CITY COUNCIL
FROM: DON ~PAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER ~
SUBJECT: FINAL MAPS - APPROVAL PROCESS
DATE: JANUARY 26,1999
RECOMMENDATION:
It is recommended that the Council direct staff to prepare an ordinance designating the City
Engineer as the official to approye final subdivision maps, accept offers of dedication, and
enter into agreements to construct subdivision improvements.
FUNDING:
There is no fiscal impact.
DISCUSSION:
Currently, subdivision projects are processed under a two step process. The first step is
approval by the City Council of a tentative or vesting tentative map. During the tentative
map process conceptual review is performed and conditions of approval are set. The
tentative map process also involves environmental review and public hearings. Approval
of a tentative map by the City Council essentially answers the question "Should this
subdivision be authorized?".
Once a tentative map is approved, the second part of the subdivision process begins. This
is the final map process. The final map is a technical mapping document which identifies
the new lots and offers of dedications for public easements and right of ways. Prior to
recording a final map, a subdivider must comply with conditions of approval that were
established by the City during the tentative map process. Approval of a final map
essentially answers the question "The City previously decided the subdivision should be
authorized, now has the subdivider complied with all of the conditions?".
Complying with conditions of approval is a technical process. Typically the conditions
would include constructing or bonding for improvements, payment of fees and taxes, and
offering easements and dedicating street right of ways. Because the requirements for final
map approval are technical, the approval of a final map is considered non-discretionary.
By law, a final map must be approved once all conditions (established during the tentat;ye
map process) have been met.
Historically, the Government Code (Subdivision Map Act) has required that final maps be
approved by the legislative body, in this case the City Council. Staff has typically placed
final maps on the consent agenda because of the lack of discretionary issues.
..--_____M___.__ __
Effective January 1, 1999, Senate Bill 1660 became law. SB 1660 amended the
Govemment Code to authorize local agencies to establish an ordinance providing that the
City Engineer or other designated official may approve final maps and ,accept or reject
offers of dedication that are made on the map. The bill also authorizes the Council to
designate an official with the authority to enter into an agreement with the subdivider for
the provision of public improvements required as conditions of approval (commonly
referred to as a Subdivision Agreement).
Additional provisions that must be included in the ordinance are noticing requirements, an
appeal process, and a periodic review of the delegation of authority. A.notice must be
posted of any pending approval or disapproval of a final map. The notice must be pm~ted
with the regular Council agenda and mailed to interested parties who request such notice.
The official must approve or disapprove the final map within 10 days following the meeting
that was proceeded by the posted notice. The actions by the designated official are
appealable to the City Council. Staff recommends, if an ordinance is adopted, the Council
review the delegation of authority annually during the budget process.
Designating the City Engineer to approve final maps will expedite the subdivision process
and remove non-discretionary items from the Council agenda. Therefore, staff
recommends that the Council direct staff to return with an ordinance that would include the
following provisions:
1. Designate the City Engineer as the official with the authority to approve or
disapprove final subdivision maps.
2. Designate the City Engineer as the official with the authority to accept, accept with
conditions, or reject offers of dedication shown on the final subdivision map.
3. Designate the City Engineer as the official with the authority to enter into
agreements for the completion of improvements required as a condition of a final
subdivision map.
4. Require notices of pending map approvals or disapprovals to be posted with the
regular Council agenda.
5. Require the City Engineer to act on final maps within 10 days following the Council
meeting in which agenda the item was noticed.
6. Establish provision for appeal of the City Engineer's action to the City Council.
7. Require an annual review of the delegation of these authorities.
Attachment: SB 1660
-'.---.--...-
C BILL NUMBER: SB 1660 CHAPTERED
BILL TEXT
CHAPTER 604
FILED WITH SECRETARY OF STATE SEPTEMBER 21,1998
APPROVED BY GOVERNOR SEPTEMBER 18, 1998
PASSED THE SENATE AUGUST 28, 1998
PASSED THE ASSEMBL Y AUGUST 24, 1998
AMENDED IN ASSEMBLY AUGUST 21, 1998
AMENDED IN ASSEMBLY JUNE 30, 1998
AMENDED IN SENATE MARCH 26,1998
INTRODUCED BY Senator Lewis
FEBRUARY 13, 1998
An act to amend Sections 66458, 66462, and 66477.1 of the GovernmentCode, relating
to local agencies.
LEGISLATIVE COUNSEL'S DIGEST
C SB 1660, Lewis. Local agencies: subdivisions.
Under existing law, the Subdivision Map Act requires the legislative body of a local
agency that receives a map at a meeting or at the next regular meeting after the meeting
at which it receives the map, to approve or disapprove the map if it conforms or does not
conform to specified requirements.
This bill would authorize the legislative body to provide by ordinance for approval or
disapproval of final maps by the city or county engineer, surveyor, or other designated
official, who may also accept, accept subject to improvement, or reject dedications. and
offers of dedications that are made by a statement on the map. The bill would also require
. the designated official to notify the legislative body at its next regular meeting after the
official receives the map that he or she is reviewing the map for final approval, subject the
official's action to appeal to the legislative body, and would require periodic review by the
legislative body of the delegation of authority to the designated official. .
The bill would also require that notice to the general public of any pending approval or
disapproval of any final subdivision map be posted with the legislative body's regular
agenda and mailed to interested parties who request notice. The bill would require that the
designated official approve or disapprove the final map within 10 days following the
meeting of the legislative body that was preceded by the posted notice.
This bill would also authorize the delegation to a designated official of the authority to
enter into an agreement with the subdivider for the provision of public improvements as a
condition precedent to the approval of a final map, provide for the appeal of those actions,
and require the periodic review of that delegation of authority.
C
_.__._~._..-
C (B) If the improvements are not completed under a special assessment act or the
Mello-Roos Community Facilities Act of 1982, Chapter 2.5 (commencing with Section
53311) of Part 1 of Division 2 of Title 5, to complete the improvements at the subdivider's
expense.
(b) The standards may be adopted by reference, without posting or publishing them,
iUhey have been printed in book or booklet form and three copies of the books or booklets
have been filed for use and examination by the public in the office of the clerk of the
legislative body.
@ The local agency entering into any agreement pursuant to this section shall require
that performance of the agreement be guaranteed by the security specified in Chapter 5
(commencing with Section 66499).
(d) The legislative body may provide, by ordinance, that the agreement entered into
pursuant to this section may be entered into by a designated official, in accordance with
standards adopted by the local agency. The designated official's action may be appealed
to the legislative body for conformance with this chapter and any applicable local
subdivision ordinance. Any ordinance adopted pursuant to this subdivision shall provide
that the legislative body shall periodically review this delegation of authority to the
designated official.
SEC. 3. Section 66477.1 of the Government Code is amended to read:
66477.1. (a) At the time the legislative body or the official designated pursuant to
Section 66458 approves a final map, the legislative body or the designated official shall
also accept, accept subject to improvement, or reject any offer of dedication. The clerk of
C the legislative body shall certify or state on the map the action by the legislative body or
designated official.
(b) The legislative body of a county, or a county officer designated by the legislative
body, may accept into the county road system, pursuant to Section 941 of the Streets and
Highways Code, any road for which an offer of dedication has been accepted or accepted
subject to improvements.
C
1.1
THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:
SECTION 1. Section 66458 of the Government Code is amended to
read:
66458. (a) The legislative body shall, at the meeting at which it receives the map or,
at its next regular meeting after the meeting at which it receives the map, approve the map
if it conforms to all the requirements of this chapter and any local subdivision ordinance
applicable at the time of approval or conditional approval of the tentative map and any
rulings made thereunder. If the map does not conform, the legislative body shall
..;: disapprove the map.
(b) If the legislative body does not approve or disapprove the map within the prescribed
time, or any authorized extension thereof, and the map conforms to all requirements and
rulings', it shall be deemed approved, and the clerk of the legislative body shall certify or
state its approval thereon.
@ The meeting at which the legislative body receives the map shall be the date on
which the clerk of the legislative body receives the map.
(d) The legislative body may provide, by ordinance, for the approval or disapproval of
final maps by the city or county engineer, surveyor, or other designated official. The
legislative body may also provide, by ordinance, that the official may accept, accept subject
to improvement, or reject dedications and offers of dedications that are made by a
statement on the map. Any ordinance adopted pursuant to this subdivision shall provide
that (1) the designated official shall notify the legislative body at its next regular meeting
after the official receives the map that the official is reviewing the map for final approval,
(2) the designated official shall approve or disapprove the final map within 10 days
following the meeting of the legislative body that was preceded by the notice in (4) below,
(3) the designated official's action may be appealed to the legislative body, (4) the
legislative body shall provide notice of any pending approval or disapproval by a
designated official, which notice shall be attached and posted with the legislative body's
regular agenda and shall be mailed to interested parties who request notice, and (5) the
legislative body shall periodically review the delegation of authority to the designated
official. Except as specifically authorized by this subdivision, the processing of final maps
shall conform to all procedural requirements of this division.
SEC. 2. Section 66462 of the Government Code is amended to read:
66462. (a) If, at the time of approval of the final map by the legislative body, any public
improvements required by the local agency pursuant to this division or local ordinance
have not been completed and accepted in accordance with standards established by the
local agency by ordinance applicable at the time of the approval or conditional approval of
the tentative map, the legislative body, as a condition precedent to the approval of the final
map, shall require the subdivider to enter into one of the following agreements specified
by the local agency:
(1) An agreement with the local agency upon mutually agreeable terms to thereafter
complete the improvements at the subdivider's expense.
(2) An agreement with the local agency to thereafter do either of
the following:
(A) Initiate and consummate proceedings under an appropriate special assessment act
or the Mello-Roos Community Facilities Act of 1982, Chapter 2.5 (commencing with
Section 53311) of Part 1 of Division 2 of Title 5 for the financing and completion of all of
the improvements.
- .'
9.j
MEMORANDUM
TO: CITY COUNCIL
FROM: NANCY A. DAVIS, ~
DIRECTOR OF ADMINISTRATIVE SERVICES
SUBJECT: REJECTION OF CLAIM AGAINST CITY
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended the City Council reject the attached Claim for Damages
against the City by Mamie Hillstock, 1852 Wade Court, Santa Maria.
FUNDING:
None.
DISCUSSION:
The City's insurance adjusters have reviewed the claim of Ms. Hillstock and
recommended it be rejected.
~~o/ P.O. Box 550
~ 8Y~ 114 EM Br..h Street
Arroyo Grode, CA 93411
Phone: (885) 473-5414
ADMINISTRATIVE SERVICES FAX: (885)473-83M
E-Mail: ..clty@arroy........
. .
April 14, 1999
. .
Mamie Hillstock
1852 Wade Court
Santa Maria, CA 93454
REJECTION OF CLAIM PRESENTED WITHIN SIX MONTHS
Dear Ms. Hillstock:
Notice is hereby given that the claim you presented to the City Council of the City
of Arroyo Grande on January 20, 1999 was rejected on April 13, 1999.
WARNING
Subject to certain exceptions, you haye only six (6) months from the date this
notice was personally delivered or deposited in the United States mail to file a
Court Action in a Municipal or a Superior Court of the State of California on this
claim (See Government Code Section 945.6).
You may seek the advice of an attorney of your choice in connection with this
matter. If you desire to consult an attorney, you should do so immediately.
----=
NANCY A. DAVIS, DIRECTOR OF ADMINISTRA JIVE SERVICES
C: City Manager
City Attorney
Chief of Police
Carl Warren & Co.
_.._--~~----_.~_..._.,- - ',. ,
~~
~: ~ . ~'d'lls~
~\.l uJu.WA.~Cc. City of Arroyo Grande
p~~ CLAIM FOR DAMAGES
TO PERSON OR PROPERTY RECEIVED
t "'4
File with: RESERVE FOR FILI~ STAMP JAN 2 0 1999
CITY CLERK'S OFFICE ~
214 East Branch Street (P D. eC)lSSZ> Claim No. -:J~
Arroyo Grande, CA 93420 93~1 ARROYO GRANDE
CITY CLERK
INSTRUCTIONS
1. Claims for death, injury to person or personal property must be filed
not later than six months after the occurrence. (Gov. Code Sec. 911.2)
2. Claims for damages to real property must be filed not later than 1 year
after the occurrence. (Gov. Code Sec. 911.2)
3. Read entire claim form before filing.
4. See page 2 for diagram upon which to locate place of accident.
5. This claim form must be signed on Page 2 at bottom.
6. Attach separate sheets, if necessary, to give full details.
SIGN EACH SHEET.
Date of Birth
of Claimant
Number
Give address and telephone number to Claimant's social
which you desire notices or communica- security Number
tions to be sent regardi;0 this claim: c2tt7- L!Z- //){,D
/UJtye IIc/t;Vc~s Cl~ "hoAR $zm6
When ?~d~~~ or INJURY occur? Names of any city.employees
Date - - Time involved in INJURY or DAMAGE
If claim is for Equitable OM C.u-- A/~r{- L,. Be C(, -H-le
Indemnity, give date claimant
served with that complaint: .
Date:
Where did DAMAGE-or INJURY occur? Describe fully, and locate on diagram on
reverse side of this sheet. Where appropriate, giVe~reet names and
address and measurements from landmarks: J!LJo N. I Ct(d A.J -I!s::I, iIs "
A~ ~ lhoitJ @rad~ ;f;t? ~ 1artl~ rAt euri Y/a.M S": . n?u cif
~ Jeff- of 'fie. oIair~ bchrc }/IJu. tur./~ u/l;/~ #e ~~"Y
.)-Iru.C:Iu.~e . .
Describe in detail how the DAMAGE or INJURY occurred.
/k..J- tua.s eOTl1l^j dow~ ~ ~n:uy~ bftlh1 tutm W&
~Nkjj S'frueA;G1 I d/cll1()1' ~'CG C-uA> Y-4 kl,c k~
:; eO rt 1M f tfte if. :r -#tit fr1o~c/ at ~ Cttr.J .:911;'1 1b #e kif /)f /J1t.
Why do you claim the City is responsible? f,jk!-;', I~ ~S J1r~t:t. ,
. -.' &~USC ~re is /lOt gUf.flC/.erd-
Describe in detail ea,ch INJU~Y or DAMAGE iLi h f-!'
KllteS ~/.. /yuI3<d tu:ft Qb,Cl:'5i~ ./J/,yD )::11el'S StL/tJII~^ Iv} it)
fJp..... ~. iX/Ads .64d1y "/:;"'l/s-td LuJ# af;/'ClS//J~J ~lUbl(e/l a/$"o ,90~
lNuu'J~cI- ~ t'(/~tt ,)frail1u O-/~t> #7.5 'freYJ Sl),.-e.,.
SEE PAGE 2 (OVER) THIS CLAIM MUST BE SIGNED ON REVERSE SIDE
---"~._-- .~
The amount claimed, as of the date of presentation of this claim,
is computed as follows:
Damage incurred to date (exact): Estimated prospective damages
as far as known:
Damage to property......$ Futuse expenses for medical
Expenses for medical . . ~/ and hospital 'care. . . . . $
and hospital care...... .$..;~_'! Future loss of .
Loss of earnings........$ earnings..............$
Special damages for other prospective special
. . . .. . . . . . . . . -. . . . . . . . . . . . $ damages.. . . .. . . . . . . . . . . $
General damages.........$ prospective general
Total damages incurred damages...............~
to date...............$ Total estimate prospective
damages.............$
Total amount claimed as of date of
presentation ot this claim........$
first
.-- . - . - ... ..
.' '. ... '. ~-
WITNESSES to DAMAGE or INJURY: List all persons and addresses of persons
T"\....I MCfI.' known information: ~ '-P
J...IVlly 1111 ~f1tI\.Na '. - Address . 5...."Phone f4: -~~&
(Name Address Phone -/.3
Name Address . Phone '1 rJ - /, n .3
'c 00 413- 6/0(>
Address iL.iD6 [;.~: ,),I\l.Phone 76Cf - 30 00
Address II ~ ") . fa i oS I Phone' -, 3 CJ - .3~ I)l)
Address Phone
READ CAREFULLY
For all accident claims place on following diagram names of streets,
including North, East, South, and West; indicate place of accident by "X"
and by showing house numbers or distances to street corners. If city .
Vehicle was involved, designate by letter "A" location of city Vehicle when
you first saw it, and by "B" location of yourself or your vehicle when you
first saw city vehicle; location of city Vehicle at time of acoident by "A-
1" and location of yourself or your vehicle at the time of the accident by
"B-1" and the p6int of impact by "X."
NOTE: If diagrams below do not fit the situation, attach hereto a proper
diagram signed by claimant.
-- --~Ji;~-?lt/;DN L
SIOEW^LK
CURB
r-
Signature of Claimant or person Typed Name: Date:
filing on behalf giving A a (;)'
relationship to Claimant: . I I-II (_ f. I 7l~ , 7 1 /
fY)am I(G fIl SroCr- ,
FILED WITH CITY CLERK (Gov. Code Sec. 915a).
a felony (Pen. Code Sec. 72).
-~---_._---..-
THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS: ~
SECTION 1. Section 66458 of the Government Code is amended to
read:
66458. (a) The legislative body shall, at the meeting at which it receives the map or,
at its next regular meeting after the meeting at which it receives the map, approve the map
if it conforms to all the requirements of this chapter and any local subdivision ordinance
applicable at the time of approval or conditional approval of the tentative map and any
rulings made thereunder. If the map does not conform, the legislative body shall
disapprove the map.
(b) If the legislative body does not approve or disapprove the map within the prescribed
time, or any authorized extension thereof, and the map conforms to all requirements and
ruling$. it shall be deemed approved, and the clerk of the legislative body shall certify or
state its approval thereon.
@ The meeting at which the legislative body receives the map shall be the date on
which the clerk of the legislative body receives the map.
(d) The legislative body may provide, by ordinance, for the approval or disapproval of
final maps by the city or county engineer, surveyor, or other designated official. The
legislative body may also provide, by ordinance, that the official may accept, accept subject
to improvement, or reject dedications and offers of dedications that are made by a
statement on the map. Any ordinance adopted pursuant to this subdivision shall provide
that (1) the designated official shall notify the legislative body at its next regular meeting
after the official receives the map that the official is reviewing the map for final approval,
(2) the designated official shall approve or disapprove the final map within 10 days ~
following the meeting of the legislative body that was preceded by the notice in (4) below,
(3) the designated official's action may be appealed to the legislative body, (4) the
legislative body shall provide notice of any pending approval or disapproval by a
designated official, which notice shall be attached and posted with the legislative body's
regular agenda and shall be mailed to interested parties who request notice, and (5) the
legislative body shall periodically review the delegation of authority to the designated
official. Except as specifically authorized by this subdivision, the processing of final maps
shall conform to all procedural requirements of this division.
SEC. 2. Section 66462 of the Government Code is amended to read:
66462. (a) If, at the time of approval of the final map by the legislative body, any public
improvements required by the local agency pursuant to this division or local ordinance
have not been completed and accepted in accordance with standards established by the
local agency by ordinance applicable at the time of the approval or conditional approval of
the tentative map, the legislative body, as a condition precedent to the approval of the final
map, shall require the subdivider to enter into one of the following agreem&nts specified
by the local agency:
(1) An agreement with the local agency upon mutually agreeable terms to thereafter
complete the improvements at the subdivider's expense.
(2) An agreement with the local agency to thereafter do either of
the following:
(A) Initiate and consummate proceedings under an appropriate special assessment act
or the Mello-Roos Community Facilities Act of 1982, Chapter 2.5 (commencing with
Section 53311) of Part 1 of Division 2 of Title 5 for the financing and completion of all of
the improvements. ~
-_._--~_.-
-
10...
MEMORANDUM
TO: CITY COUNCIL
FROM: HENRY ENGEN, INTERIM COMMUNITY DEVELOPMENT~e..
DIRECTOR
SUBJECT: GENERAL PLAN UPDATE: REPORT OF LONG RANGE
PLANNING COMMITTEE & GENERAL PLAN CORE OUTREACH
TEAM
DATE: APRIL 13, 1999
RECOMMENDATION:
It is the recommendation of the Long Range Planning Committee & General Plan
Core Outreach Team that the City Council provide direction on the next step in the
General Plan Update process.
FUNDING:
The fiscal impact is dependent upon Council direction. Should the Council accept
the Envicom proposal, the initial cost impact will be absorbed within the existing
funding authorization. A budget amendment may be necessary following discussion
with the LRPC and Core Outreach Team on a revised scope of work. The current
status of the Envicom contract is as follows:
Original Contract: $286,876
Traffic Model Addition 21.380
$308,256
Expenditures through
March 30,1999: $170.481
Balance: $137,775
DISCUSSION:
Following the Council's direction at its August 11, 1998 meeting, the Core
Outreach Team and the Long Range Planning Committee met on five (5) occasions
to discuss public participation in the General Plan Update process. The combined
group completed work on the .Citizens' Planning Survey." The survey was
formatted as an insert to the Stagecoach Exoress Newsletter, and was distributed
in November 1998. Approximately 8,400 newsletters were mailed to residents.
-~
CITY COUNCIL
GENERAL PLAN UPDATE REPORT
APRIL 13, 1999
PAGE 2
A sub-committee of Long Range Planning/Core Outreach Team members, as well as
other volunteers, spent several evenings collating and entering data received from
the over 1,000 surveys which were returned.
On March 8th the Long Range Planning Committee and Core Outreach Team
members met to discuss the survey results.
It was the unanimous recommendation of the joint CommitteelTeam that:
.A report shall be provided to the City Council certifying the group's
determination on the adequacy of the results, and requesting direction on the
next step in the General Plan Update process. The report shall include the
following information: .
(a) How the Committee reached the decision to create, distribute, and
tally the survey.
(b) The.results of the survey.
(c) The sampling of the survey comments.
(d) The results of the analysis of the survey."
Attachments A, C, D, and E comply with the Group's direction.
Envicom has developed a proposal, based on all activity to date, on how best to
proceed. In summary, the Envicom proposal recommends the following to integrate
the questionnaire materials into the General Plan Update process:
1) Meet with the Long Range Planning Committee and Core Team to
accomplish the following:
(a) Discussion with the LRPC and Core Team of ways to merge the
survey results into the remainder of the Update process.
(b) Develop Land Use Alternatives.
(c) Revisit Scope of Work (this could precede the Alternatives work).
(d) Update Elements/ Draft Documentation (including EIR).
"---.- ,.~..
. .
LONG RANGE PLANNING COMMITTEE NOTES A IT ACHMENT A
MONDA Y, MARCH 8, 1999
CITY COUNCIL CHAMBERS
215 EAST BRANCH STREET
ARROYO GRANDE, CALIFORNIA
The Long Range Planning Committee and the General Plan Core Outreach
Team met at 4:30 p.m., with Council Member Steve Tolley, Chair, presiding.
1. ROLL CALL
Representatives:
X Steve Tolley, City Council
2L-Nanci Parker, Planning Commission
2L-Colleen Martin, Parks and Recreation Commission
2L-Kirk Scott, Traffic Commission
_Vacant, Downtown Parking Advisory Committee
2L-Heather Jensen, Chamber of Commerce
2L-Dennis Donovan, Agriculture Representative
Members of the Core Outreach Team present were:
Ed Gordon, 272 Tempus Circle
Mike Titus, 404 Lierly Lane
Pete Dougall, 801 Mesa Dr.
Doug LeSage, 297 Miller Way
Barbara LeSage, 297 Miller Way
Howard Mankins, 200 Hillcrest Drive
Margaret Haak, 810 Bambi
Mary Ann Feller, 221 Tally Ho
Tim Brown, 125 Allen
CZ Brown, 350 Old Ranch Rd.
Ed Dorfman, 285 La Cresta Dr.
Otis Page, 606 Myrtle
David Sachson, 391 Chaparral Lane
Lee Webb, 1538 West Branch
Derril Pilkington, 933 Sandlewood #6
Also in attendance were Mayor Lady, Mayor Pro Tern Ferrara and Council
Members Runels and Dickens.
Staff present:
2L-Director of Community Development
2. Oral Communications
None
3. Discussion Items
Council Member Tolley recognized the new members of the LRPC.
CITY COUNCIL
GENERAL PLAN UPDATE REPORT
APRIL 13, 1999
PAGE 3
The current workload of the Community Development Department effectively
precludes the option of proceeding on the Update solely with staff; even with the
able assistance of the LRPC and Core Outreach Team. Consultant services are
needed to facilitate this process and develop draft documents in 8 timely and
professional manner.
At the City Council meeting of March 23, 1999, staff was directed to return to
Council in November 1999 to address the status of the 25 General Plan
amendment requests that are being held in abeyance. This issue should be
considered in discussions regarding any revised scope of work.
Alternatives
The following alternatives are presented for the Council's consideration:
1) Continue the Update process exclusively through the Long Range
Planning Committee/Core Outreach Team;
2) Accept the proposal submitted by Envicom;
3) Modify the proposal submitted by Envicom;
4) Direct staff to seek consultant services; or,
5) Provide direction to staff.
Attachments:
A. LRPC/CORE Meeting Minutes, March 8, 1999
B. Envicom Proposal for General Plan Scope of Work Modification,
March 19,1999
C. General Plan Citizens' Planning Survey
D. "Survey Comments- memorandum, Jim Hamilton, March 8, 1999
E. "Draft Analysis of Survey Results", Otis Page, March 8, 1999
F. August 11, 1998 Staff Report
G. Minutes of August 11 ttI City Council meeting
-_...,.----- --,,',--_._. ..... .~,.----- .-'......,. ---~___~'_'____'__'__'''_'___'''__' .' n', ___
r
Committee and CORE Team members discussed the possibility of sending
thank you letters to those who helped enter the survey information.
The following handouts were provided to Committee and Team members:
1. A compilation of citizens' comments taken from a portion of the surveys,
and prepared by Nanci Parker; and
2. A draft analysis of the survey results prepared by Otis Page.
Item A.
Committee and CORE Team members spent several minutes reviewing the
survey results, and discussing several of the questions.
Item B.
Committee and Team members discussed how the results of the survey
should be provided to the public and formally released to the press. Kirk
Scott moved, Nanci Parker seconded, and carried unanimously, that the
following steps be taken.
. The following items and information are to be included in a formal press
release:
(a) A thank you to members of the public who responded.
(b) Percentage of respondents to the survey, who had not attended
previous meetings
(c) The total number of surveys returned.
(d) The number of people represented by the survey.
(e) What the next steps are in the General Plan process
(1) Thank you to the people who helped on the input of the survey
results.
(g) locations where the survey results will be available for public
review.
. The following items are to be included in the packet of information
available to the public.
(a) The results of the survey, together with the results from original
workshops, are to be available.
(b) Copies are to be available at the public library and City Hall.
(c) All information provided to the Committee and CORE Team members
at the meeting is to be available.
--------
~
Committee and CORE Team members discussed the possibility of sending
thank you letters to those who helped enter the survey information.
The following handouts were provided to Committee and Team members:
1. A compilation of citizens' comments taken from a portion of the surveys,
and prepared by Nanci Parker; and
2. A draft analysis of the survey results prepared by Otis Page.
Item A.
Committee and CORE Team members spent several minutes reviewing the
survey results, and discussing several of the questions.
Item B.
Committee and Team members discussed how the results of the survey
should be provided to the public and formally released to the press. Kirk
Scott moved, Nanci Parker seconded, and carried unanimously, that the
following steps be taken.
. The following items and information are to be included in a formal press
release:
(a) A thank you to members of the public who responded.
(b) Percentage of respondents to the survey, who had not attended
previous meetings
(c) The total number of surveys returned.
(d) The number of people represented by the survey.
(e) What the next steps are in the General Plan process
(f) Thank you to the people who helped on the input of the survey
results.
(g) locations where the survey results will be available for public
review.
. The following items are to be included in the packet of information
available to the public.
(a) The results of the survey, together with the results from original
workshops, are to be available.
(b) Copies are to be available at the public library and City Hall.
(c) All information provided to the Committee and CORE Team members
at the meeting is to be available.
-..------,.---.----
~
Item C
LRPC Committee and CORE Team members discussed the next action to be
taken by the group in fulfilling the Council's original direction on obtaining
greater public input in the process. After some discussion among the group,
Council Member Tolley requested a motion on the item.
A motion was made by Kirk Scott, seconded by Nanci Parker, and approved
unanimously on the following direction:
. A report shall be provided to the City Council certifying the group's
determination on the adequacy of the results, and requesting direction on
the next step in the General Plan Update process. The report shall include
the following information:
(a) How the Committee reached the decision to create, distribute, and tally
the survey.
(b) The results of the survey.
(c) The sampling of the survey comments.
(d) The results of the analysis of the survey.
The meeting was adjourned at 5:40 p.m.
MBER STEVE TOLLEY, CHAIR
ATTACHMENT 8
City .of Arroyo Grande
Community Development Dept.
~ MAR 2 2 1999
~AIIII March 19, 1999
ENVICOM
CORPORATION --
~ .- .... ~ lit. "- ~., ~. '.P". -,..... .
City of Arroyo Grande
Community Development Department
P.O. Box 550
214 E. Branch Street
Arroyo Grande, CA 92612
Attn: Mr. Jim Hamilton, Director of Community Development
Environmental Analysis & Compliance Subj: Integration of Survey Results and Completion of General Plan Update
Urban Planning & Design Dear Mr. Hamilton,
As per our meeting on December 11 and subsequent phone conversations in
Real Estate Development & Entitlement January, we have reviewed the Questionnaire document (although not yet the
results of the survey) and considered a strategy for integrating these materials
into the General Plan Update process. The following reviews the history of this
project, summarizes the work completed to date, recommends next steps, and
Environmental Restoration presents a budget analysis for this approach.
UNdERSTANdiNG of WHERE diE PROCESS Now STANds
In mid to late 1997, the City of Arroyo Grande initiated an update of its General
Plan to reflect the changes in the community's existing conditions since the
previous General Plan revision. The City lured the Envicom Corporation Team to
assist in the formulation of the updated plan. The update primarily involves
revisions to the Land Use, Circulation, Parks and Recreation, Conservation and
Open Space Elements. It also includes development of a Traffic Model and
Fiscal/Economic Analyses.
In early 1998, a public involvement process was initiated in order to obtain
public input regarding visions for the City and to evaluate alternative land use
concepts based on those visions. The Visions Workshop was held on Saturday,
February 28th at the Arroyo Grande High School, with approximately 150 people
in attendance. This three-hour workshop was conducted by the consultant team
and involved collection of public opinions on large format questionnaires and
base rnaps of the city. The results cf this workshop were tabulated into a 1Link-
covered Public Input Summary document in the form of bar charts and tables
showing numerical and percentage distributions. From this information, three
Alternative Land Use Concepts were developed and another Workshop held on
Saturday, June 20th. Approximately 300 people attended this three-hour
workshop where people recorded their comments on large presentation panels
and base maps and participated in group discussion regarding pros and cons of
the alternatives and identified other courses of action. The comments generated
28328 Agoura Road at this workshop were collected in a green-covered Public Input Summary
document. Both of these documents have been available at City Hall for citizen
Agoura Hills, California 91301 review.
Certain participants in the workshops and other community members
Tel. (818) 879-4700 questioned the representativeness of the workshop results and suggested instead
a community-wide survey. Also, the land use alternatives presented in the
Fax (818) 879-4711 second workshop appeared to some citizens as missing the mark with regards to
where there existed community consensus and where there was contention.
Letter to Jim Hamilton
January 28, 1999
~ Page 2
~A
ENVICOM Under the guidance of the City's Long Range Planning Committee (LRPC;
CORPORA nON comprised of a City Council member and representatives from various Council-
appointed Boards and Commissions) and the General Plan Core Outreach Team
(Core Group; comprised of citizens interested in assisting the General Plan
process) a questionnaire was formulated for distribution to the community at
large. In November of 1998, the prepaid questionnaire was circulated through
the City's newsletter, The Stagecoach Express. By the closing date, approximately
1,020 questionnaires had been returned from the 8,000 or so addresses; for a
response rate of around 13%. During December and January, the survey results
were coded into an Excel spreadsheet. During February and March, the survey
results have been tabulated into a format consistent with the Workshop materials
in order to facilitate comparison. The City must now assess the results of the
community-wide survey and decide how to proceed with the General Plan
Update process.
ADDROACIi TO COM DIETiNG mE WORk
The substance of the questions in the mailed survey were purposely similar to
the questions posed in the Visions Workshop, with some variations. The next
practical step is to tabulate the results of the survey in a format that will facilitate
comparison to the earlier results. This approach is intended to confirm the
impressions of the workshop or to identify differences between the workshop
and survey results so that the differences can be consciously addressed.
In actuality. the community has re.visited the first phase of the Update process
(visioning), so the following step would be to similarly re-visit the second phase
as well, which was the formulation of Alternative land Use Plan Concepts.
Carrying forward the energy and initiative of the LRPC and Core Group, it
would be appropriate for them to take the lead in the steps formerly taken by the
consultant team and city staff in devising one to three alternatives (and these
might not be full blown alternatives, but just variations pertaining to particular
issues) that would be carried forward into re-drafting of the General Plan
Elements. The formulation of alternatives has a number of functions, including
being part of necessary analysis in the Environmental Impact Report. More
importantly, it creates the intermediary step between the opinions expressed in
the survey and the creation of a land use plan that reflects those opinions. It is
rare that a single plan concept captures all facets of a range of opinions, so the
formulation of alternatives facilitates a conscious choice among them.
FurthHmore, since sabstantial land use changes have already occurred within
the City, and there are outstanding issues relative to proposed developments,
this step is quite important. Therefore, it is expected that the LRPC and Core
Group will seek direction from the City Council regarding formulation of revised
alternative land use concepts, and convene a follow-up workshop, or devise
other means for involving the larger community in reviewing alternatives. The
consultant team could assist the LRPC and Core Group in organizing such a
workshop.
From that point onward, it would be appropriate for the consultant team to
become re-involved in actually drafting updates to the General Plan as a
document, with changes to format and language that reflect what the community
would like to implement as their future.
The essence of these steps is to continue the grassroots initiative that inspired the
LRPC and Core Group to devise the questionnaire and to confirm community
"ownership" of the process. It is proposed that Envicom Corporation staff, in
Letter to Jim Hamilton
January 28, 1999
~ Page 3
~~
ENVICOM their role as Project Manager for the Update process, playa facilitator role with
regard to evaluating the results of the survey, re-formulating the land use
CORPORATION concepts, and possibly re-scoping the tasks remaining to complete drafting of the
General Plan document. It is recommended that the consultant team be more
directively involved in document revisions so that their experience in devising
General Plan language that can effectively function as an instrument of policy
implementation can be fully utilized. The consultant team would also continue
to provide technical support (e.g., with regard to traffic modeling, fiscal analysis
and economic policy development, etc.) and to prepare appropriate
environmental documentation in compliance with CEQA.
DETAils of STEPS TO RESUME PROCESS
A. Revic~w of Questionnaire Results
Envicom Corporation will review tabulated results of the November opinion
survey and present their interpretations to the LRPC and Core Group. This
would involve the following actions:
. Review of tabulated results from the Excel survey developed by the City,
including open-ended write-in statements such as evoked in the ~item
following Question 16 of the questionnaire.
. Discussion with the LRPC and CorE Group of survey results, including
similarities and differences with the Workshop results and their
interpretation.
. Discussion with the LRPC and Core Group of ways to proceed with the
survey information into the remainder of the General Plan Update process.
B. Development of Revised Alternative Land Use Concepts and Workshop
Envicom Corporation will assist the LRPC and Core Group in formulating land
use plan concepts to be embodied in one or more alternatives. This would
involve the following actions:
. Meeting with the LRPC and Core Group in working session to review
original plan maps and discuss revisions based on results of survey and
other inputs.
. Re-drafting maps to reflect LRI'C and Core Group alternatives.
. Discussion with LRPC and Core Group of public outreach strategies to
evaluate alternative land use plan concepts and develop a preferred plan
to carry forward into revision of elements.
. Following collaborative development of a strategy, support for a 3rd
Workshop involving public interaction.
C. Re-Visiting Consultant Scope of Work
At direction of the LRPC and Core Group, Envicom Corporation will consider
ways to modify the original scope of work in order to efficiently produce
effective General Plan documentation and comply with procedural requirements
for adoption. This would involve the following actions:
--------------------...--
Letter to Jim Hamilton
January 28,1999
~ Page 4
~~ with the
ENVICOM . Meeting LRPC and Core Group and possibly other
elected/ appointed officials to understand their goal and objectives in the
CORPORA nON Update process.
. Involving other consultant team members in responding to the desired
modifications, in light of legal requirements for General Plan adequacy.
D. Updating General Plan Elements
Envicom Corporation will continue to manage the technical tasks required to
complete the re-drafting of the General Plan elements and other aspects of the
work program as finalized by the City.
Sd1EdulE
It is anticipated that full consultant team involvement in the Update process
could be re-established within three calendar months, assuming the following
task periods and allowing time for meetings and consultations:
A. Reviewing and Interpreting Survey Results - within three weeks ofreceiving
all materials.
B. Developing Land Use Alternatives - within six weeks of reviewing
questionnaire.
C. Re-Visiting Scope of Work -- within four weeks of item A, if it is desired to do
this prior to formulation of land use alternatives, or within four weeks of
item B, if it is desired to complete that item first. This assumes h\lO rounds of
consultation with the LRPC and Core Group.
D. Updating Elements / Draft Documentation - within four months of
identifying preferred Land Use Concept, subject to determination of scope to
complete work. Note that following completion of draft General Plan
documentation would be at least three months of EIR preparation and at
least two months for the adoption process.
BudGET
The work items identified above basically involve Tasks 2.0 and 4.0 of the
original work program budget. Consultant involvement in these tasks have been
completed and should have been already billed. The suggested work items
above represent an augmentation of the original effort and, in parti<!ular, an
augmentation of Envicom Corporation'~ role in Tasks 2.0 and 4.0. The level of
effort required is outlined in the enclosed table. The estimated cost for labor is
just over $7,500 with expenses of about $1,500.
Since the prospect of re-scoping the original work program is involved in Item C,
it may occur that the budget for this effort could fall within the previously
authorized amount. Therefore, Envicom Corporation suggests to fund this effort
out of Task 9.0 (Client & Agency Meetings/Liaison) with the understanding that
upward adjustments may be indicated in the re-scoping process. Envicom
Corporation's labor budget for Task 9.0 has about $10,150 remaining, so the
proposed effort falls within its range. However, Task 9.0 will in turn need to be
augmented commensurate with the outcome of the re-scoping.
We appreciate the opportunity to continue to support the leaders of the
community in their efforts to articulate a preferred future and to embody their
vision in the General Plan as an instrument to realize that future. We would be
-------_.-
Letter to Jim Hamilton
January 28, 1999
~ Page 5
~....
ENVICOM happy to meet with you and representatives of the LRPC and Core Group to
CORPORATION discuss the suggested approach and/ or to consider other strategies for progress
on this path.
Sincerely,
~w.~
Richard A. Harter, AICP
Director of Environmental and Urban Planning
Endosnres
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SURVEY DATA E~TRY- INSTRUCTIONS
* Each Group will be given a. disk with the data entry sheet (m EXCEL format) on the
disk.
-:;( All information for the Group will be entered in the spreadsheet on that disk. -:-
'* Membership in a. group can change, but the surveys assigned to the Group must
remain segregated until completion of the data entry for a.il the surveys.
GROUP IDE~1IFIC.:\.TION
* Each data entry group is assigned a number, for example ~Group 1."
* This designation is the same as the TEAi.\1 ill number on the spreadsheet form.
DATA ENTRY
STIP 1: Each team wiIl enter their Group Number in dle top left or tight hand comer on
the first page of the survey
STIli 2: Ne.~ e3.C.."t rorvey will be numbered sequentially as it is count~ the Survey
Number is written adja~m: to the Group Number in the comer of the survey (SEE
ATTACHED EXAi\ifPLE).
STIli 3: The data from the rorvey win be e.-ltered into the corresponding row of the
spreadsheet matching the rorvey number.
STIJ:' 4: The survey re~onse for a. question MUST BE CONVERTED TO A NUMBER
FROM ZERO (0) TO FIVE (5) as follows:
0= No response given
1= A
2= SA
3= SD
4=D
5= N/ A
Yes = 1
No= 2
F or Question Number 14, enter the 1 a priority in column <loa:' by using the item number
selected in the 'IDTVey as the lo"t priority, repeat this in 4J", for the second priority, and
"c", fur the third priority.
Should you have a ques-..ion about a surveyor a response pie:!.Se ask ror assistanc~
I
--
-
STEP 5: When completed with a survey, please insure that it is kept separate fi"om those
not counted.
*' THE SURVEYS WITH COMMENTS SHOt]LD BE SEGREGATED FRO~
THOSE WITHOUT COMMENiS.
STEP 6: When you are finished for the evenin~ place all materials in the envelopes
provide~ and turn them in to the designated individuaL
WtIAT TO DO WHEN YOUR DATA ENTRY FOAAI IS
FILLED.
When you have filled a survey data entry form (99 surveys for entry sheet #1 on your
group' 5 computer disks). save and dose the file. Open data. e.'1try f011Il #2 - on your
group' 5 disk:, and commenc~ entry on sheet 1 of that daIa. enny form.
FORJ."1A.T FOR IDENTIFICATION OF S1:JRVEY
1- 105 or 01-105
"* 1 or 01 is the Group Number; and
* 105 is the sequential number of the survey being counted by
your group.
RE~1E~mER THAT WHEN YOU BEGIN" E:NTERING
IN""FORi"fA.TION IN THE SECO~~ DATA E:NlRY SHEET
YOU lVfUST A..DD 100 TO THE S1:JRVEY N1JwffiER (LE.-
S1.JRVEY SHEET #2 BEGINS "WTIH Sl:JRVEY ~tThmER
100)
'* PLEASE SA VE YOUR WORK ON A REGuLAR BASIS.
City 0', Arrovo Grande Citizen Planninq ~,-rvev
In an effort to base City decisions on the desires of the people who live here, the Long Range
. Planning Committee hopes you will take a moment to fill out this survey and return it to the City
by November 20th. Your input is needed and greatly appreciated. ONE PER HOUSEHOLD.
Please respond to the following statements using:
A ( agree) SA (somewhat agree) SO (somewhat disagree) D (disagree)
N/A <not applicable, no opinion, don't know)
AGREE DISAGREE
1. What is your vision for the future of Arroyo Grande?
No Changes................................... .................... ........... A SA SD D N/A
More Job Opportunities.......... ........ ...... ........ ......... ...... A SA SD D N/A
More Retail and Service CommerciaL......................... A SA SO D N/A
More Tourist Related DevelopmenL............................ A SA SD D N/A
More Densely Developed Parcels............................... A SA SD D N/A
2. How should Arroyo Grande grow in the future?
Discourage Growth................................. .................... A SA SO D N/A
Manage Growth................................. .... ....... .............. A SA SO D N/A
Encourage Growth................. .............................. ....... A SA SO D N/A
3. If growth is accommodated, in what direction should the City expand?
Within existing City borders........................................ A SA SD D N/A
Beyond existing City boundaries ( annexation)........... A SA SD D N/A
South and east along Highway 101.............................. A SA SO D N/A
East of Hwy 101........................... ........................... ..... A SA SD D N/A
4. How should Arroyo Grande develop supplemental water resources?
Desalination...... ................ ..... ...... ............. ........ ........ ...... ....... A SA SO D N/A
Reclaimed water............... .......... ................ ........ .............. ......A SA SO D N/A
Purchase State water ............ ............ ...... .................. ............ A SA SD D N/A
5. Should the City's viable agricultural lands be preserved?..... A SA SO D N/A
6. What types of housing should be encouraged in Arroyo Grande?
"Typical" lot (7200 sq ft), single family detached..................... A SA SD D N/A
High density residentiaL... ............ ..................... .....................A SA SO D N/A.
Large lot, rurall estate single family....................................... A SA SO D N/A
Low rise rental apartments..................................................... A SA SO D .N/A.
Lower income housing....................................... ........ ....... ..... A SA SO D N/A
Senior Housing. ..................... ......... ....... ............... ..... ........ ..... A SA SO D N/A
Small lot, single family detached.............................................A SA SO D N/A.
T own homes! Condominiums.......... ....... .................... ............. A SA SO D N/A.
7. What should be the future character of the Village?
Maintained as is................ ......- ............................................. A SA SD D N/A
Develop cultural uses.. ........ ......... ........ ....... ........ ....... ........... A SA SO D N/A
Expanded community facilities/City Hall..................................A SA SD D N/A
Intensification of housing....................... ............... ............. _.... A SA SO D N/A
More outdoor uses.......... ...... ........ ......... ...... ......... .... ............. A SA SO D N/A
More tourist oriented ...................... ........................................A SA SO D N/A
-
8. What types of traffic, parking, and street improvements should be encouraged in the Vmag~?
Enhance and encourage alternative routes through Village.... A SA SD D N/A
Parking improvementsl Parking structure............................... A SA SD D N/A
Pedestrian oriented......... ................... ................. ................. A SA SO 0 N/A
Re-routing bus and truck traffic...............................................A SA SD D N/A
Relocating School District bus barn....................................... A SA SO D N/A
Vehicular oriented................................................................ A SA SD D N/A
9. What should be the future character of Grand Avenue?
Maintain as currently exists.............. ......................... ..... ........ A SA SD D N/A
Common architectural design theme...................................... A SA SO 0 N/A
Design for pedestrian oriented development...........................A SA SD D N/A
Improve for more attractive shopping..................................... A SA SO 0 N/A
10. What types of commercial uses should be attracted to Arroyo Grande?
Serve adjacent communities and Arroyo Grande....................A SA SO 0 N/A
Be a destination for tourism.................................................... A SA SO D N/A
Develop a business park........................................................ A SA SO D N/A.
11. What should be priority commercial uses?
Automotive sales and service................................................. A SA SO 0 N/A
Department store.................. .......... .............. ............. .............A SA SO 0 N/A
Entertainment.................................................... ..................... A SA SO 0 N/A
Garden supplyl home improvement store.............................. A SA SO D N/A
Large scale discount retail store............................................. A SA SO D N/A
Lodging............................ ...... ...... .......................................... A SA SO 0 N/A
Restaurants........................ .................................................... A SA SO 0 N/A
Service RetaiL...... .... .., .... ..... ............................. ..................... A SA SO D N/A
Small, boutique stores.......... ........................ .......................... A SA SO D N/A
Additional Choices:
-
12. If you favor the development of a business park, what uses would you like to see?
Agri-businessl Food processing..............................................A SA SO 0 N/A
Sio-technical.......................................................................... .A SA SO 0 N/A
Education................................. .......... ............... ..................... A SA SO 0 N/A
Environmental Innovations........................................... .......... A SA SO D N/A
High Technologyl Computer related....................................... A SA SO D . N/A
Manufacturing................... ........ ..............................................A SA SO D N/A
Research and development uses........................................... A SA SO 0 N/A
Tourism................... ........ ...... ........ ................. ..... ......... ......... A SA SO 0 N/A
Warehousing....... .., ........ .... .... .:..... .............. ......... .................. A SA SO 0 N/A
Suggestion:
13. What park developments should be encouraged in Arroyo Grande?
Parks for passive recreation (example: Strother Park)....... A SA SO 0 N/A
Parks for active recreation (example: Soto Sports Complex).. A SA SO 0 N/A
14. What recreation facilities would you like Arroyo Grande to have? .
( Please mark your three highest priorities with an X)
Bandstandsl Amphitheater................... ........ ....... ........ ..................
Baseball Fields............................................. .....................................
Basketball Courts........ ................ ........ ............. ........... ........ ............
Bike Paths/ Pedestrian Trails....... ..... ..... ................................ .........
Golf Course....... .~..... ......... .................. ........ ........ ....... .......................
Indoor multi-purpose facility................................. .......... .................
Picnic Areas! Barbecue Pits........ ....... ... ...........................................
Roller Hockey Facility................................... .... .......... .......................
Senior Center... .............................................. .... ......... ......................
Soccer Fields.......... ... .................. ......... .......................... ......... ... ......
Swimming Pool. ................................. ........... ...... ...................... ........
Tennis Courts..................................................... ..............................
Volleyball Courts....... .......... ..................... ... ....... ........ .......... .............
Youth Center......... ......... ...... ................... ........................ ......... .........
Additional Suggestion
15. What are your suggestions to improve traffic circulation?
Fund improvements to link the two sides of the freeway........ A SA SD 0 N/A
Promote the use of public transportation................................ A SA SO 0 N/A
Carefully assess current and future street closures................ A SA SD 0 N/A
Suggestion:
16. I attended the Saturday workshops held at the high school
regarding the future of Arroyo Grande. 2128/98 6/20/98 BOTH
Please list any ideas you feel may improve Arroyo Grande.
-
Additional information may be obtained at City Hall, or at
www.fix.netl-agcity or email us at agcity@fix.net
THANK YOU!
Number in household: adults( 18) children
Signature:
Address:
Phone: (optional)
I'm interested in attending future meetings regarding City planning. yes no
REMEMBER: You need to mail in your survey for your voice to be heard! THANKS!
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A IT ACHMENT D
MEMORANDUM
TO: LONG RANGE PLANNING COMMITTEE AND GENERAL PLAN
UPDATE CORE OUTREACH TEAM MEMBERS
FROM: JIM HAMILTON. AICP. COMMUNITY DEVELOPMENT~'
DIRECTOR
SUBJECT: SURVEY COMMENTS
DATE: MARCH 8,1999
The Citizens' Planning Survey provided an opportunity for respondents to
provide written comments about issues of particular concern in the
community. Planning Commissioner and LRPC Member Nanci Parker has
assembled a sampling of these comments for distribution to the LRPC and
Core Outreach Me.mbers.
These comments have not been edited for content or grammar - they are
reproduced as closely as possible in the flavor and tone of the actual written
comments. The comments were taken from Survey Data Groups 1, 2, and 3.
Attachment: Citizens' Planning Survey Synopsis of Comments
c: City Council
City Manager
City of Arroyo Grande Citizen Planning Survey
Comments: Random Sampling
Miscellaneous:
Clean up vacant lots on Grand Ave. example: 9ak Park and Grand, the old Von's center.
Have new development pay for Park and Rec. facilities.
More Parks and recreation facilities.
The village is becoming too noisy, limit music and entertainment to .better suit the local
residents.
Promote places for children to interact constructively.
Pursue conservation, develop ground water.
We need a new storm drainage system.
Consolidate Police and Fire Depts. With Grover Beach and Oceano.
Complete the YMCA.
Maintain Kiwanis park down in the creek.
Remove billboard along west entrance of Village.
Quadruple fees for ~evelopers for a larger portion of school construction.
Restrooms at Elm St. park.
Aquarium/Discovery Museum.
Paint Village gazebo with and add ginger bread trim to match Village.
Landscape Frontage Rd North of Brisco's and below Ocean View School by Freeway, and in
between High School and Grand.
Add a night time farmers market like SLO.
Keep Arroyo Grande creek clean oftrash~ improve water quality, improve access.
Put poser lines along Grand underground.
Build parking lot at the Equestrian and Hiking park at James way.
Underground utilities.
I
Miscellaneous Concerns:
Sidewalk cafes.
Dance hall.
Plant more trees and larger ones on Grand.
Improve Creek access. Move historic school house to near the Heritage House.
Expand Village (1J's, Nelson, LePoint areas). Encourage tourism.
More support for youth oriented activities, Forget the YMCA, if they were going to do
something they would have by now. Continue support of Parks & Recs. program for all ages.
Continue support for Harvest Festival.
Provide something for teens to do.
More green space, more trees to soften structures and encourage walking shoppers.
Continue to adequately fund police depts. to provide the friendliness and helpful spirit is
conduci~e for making visitors and tourists want to come here to stay and shop. This will help
develop a clean and desirable growth. Treat people like you care about them and they will
come and return.
Stop providing water outside of AG.
We should encourage business who can employ large numbers oflocal people. We should
assure the businesses practice environmentally sound practices from he beginning. We should
encourage interaction between retired and youth by mentoring programs, youth centers staffed
by retired people and care given from both sides: elder care and child care. We should offer
healthy after school commun9ty involvement such as gardens, carpentry, animal care, project
oriented again using talents and knowledge of elderly for guides. If this can be done in
conjunction with local businesses it will help to create unity between generations.
I am very disillusioned with past city gov't decisions to put Rancho Grande Park in the waste
paper basket with such a need for kids to have a place to play and then railroad Wal-Mart
2
through with no concern for the traffic situation it will create. I don't think I'll ever
participate in government again.
This survey is an excellent way to get people involved in the decisions. I think the Village is
the city's jewel and it should be a priority to keep the old town theme and to improve
pedestrian use. .
3
Growth Issues:
Our street cleaning system is a waste of money, we need a bigger new high school. Get rid of
farm land in town, most of the crops don't stay in the area, appeal to major shopping not drive
and take our money to San Luis or Santa Maria to shop. Get the car lots out of town Lower
water rates-Lopez Dam is full and there are 7 wells to use. Arroyo Grande has a ladder fire
engine-we have no good retail or sports buildings to use it for-so why have it we don't grow
our city. Build a magic Mountain attractio~ here-it brings in money to use for our city.
Prevent development from destroying Arroyo Grande's small town charm.
Keep agricultural land in city, most of the industrial park, business parks would take up the
farm land.
Creekside trails, additional pedestrian crossing of Arroyo Creek vicinity of Paulding school,
LePoint, Corbet Canyon Creek.
Promote bike and pedestrian accessibility to businesses commercial and school and rec.
Facilities.
Develop commercial west of 101. Encourage book stores, prefer small scale businesses.
Toy store, bakery in Village, fabric store.
Move the Chamber of Commerce down into village where it wi1l be visible.
Preserve Arroyo's present character.
More facilities or businesses to promote family activities, youth activities. Do not want to be
like Santa Maria, keep the small town atmosphere in Arroyo Grande. Improve tourism. We
moved from crowded southern California, don't want AG to become ruined.
What do we do with all our closed businesses on Grand and around town this will increase
especially once Wal-Mart opens.
We need more restaurants.
2
Keep businesses and commercial in designated areas.
Provide only the light industry and high tech with clean businesses w~ich support the vision
for AG.
Commercial should be on small scale.
Businesses which enhance the quaintness of vision of AG. In addition, businesses which
would attract families which would appreciate and support the vision of AG.
.
Conti~ue to assess the possible expansion oflandscaping and flowers and planters for
aesthetic appeal.
No more commercial growth, all priority uses listed are already provided in AG.
Growth would make a major transportation problem, leave AG as it is.
The area is not capable of more growth. Transportation, water supply, sewer, etc. are limited.
A town or city should not plan growth that could not be supported by the resources available,
i.e. water, roads, land, etc. If one must go out and obtain more resources, it makes the
community unatfordable. AG is an agricultural community and should remain so. Please no
more box stores, i.e. Wal-mart.
If city is to grow we need nice places for children and families to play.
Tourism main focus with some focus on high tech and banking and finance. Make it easy for
small businesses to"survive towards tourism.
Don't mess up so much that the term "The Village" would no longer apply to our community.
No more banks, gas stations, car washes, drug stores, grocery stores, there are enough in th 5
cities area. No more "discount shopping" bring in a Nordstroms, we will attract 5 Cities, have
higher paid employees and we'd love to have some higher class stores.
Encourage "clean" business such as computer industries. Beautify existing businesses along
Grand. Develop common architectural design theme.
3
Growth Issues:
Stop the growth.
Leave Arroyo Grande alone, don't mess it up anymore.
Keep the growth controlled.
Enough small stores, allow larger stores like Mervyn's or Gottschalks.
Allow clean air businesses, technology companies, retail headquarters.
We need more good restaurants.
Allow bowling alley at Grand and Courtland.
Keep flavor of the Village.
No industry.
Use existing empty buildings and develop lots before building new buildings for businesses.
Put business parks behind the hills out of site.
Youth center, Senior center, family center.
No development of business park or industrial as it would cause traffic problems, water
problems and contaminate our environment.
Encourage YMCA to build on their lot, keep kids out of gangs and off the street.
t
Stop growth.
Remove Wal-Mart. Decide on the focus of the Vi1Iage. Antique, boutiques, specialty stores,
it's to hodge podge now. We need more revenue, add light industry, business park. Full time
jobs with benefits. Devise a way of enlisting senior citizens with experience and time to
enhance local services and programs as volunteers.
Maintain our ag land.
Light manufacturing, computer center. Help young people secure good paying jobs so they
will stay and raise their families.
Changes are not always best, leave some things as they are if its not broken why fix it. People
come here because they like it then they want to change it like it was where they came from.
Why don't they go back to where they were and not make the people who have been here for
years miserable.
Multi-use complex, stadium size.
1
-_..._-----~--_._._.-
Growth
We do not need large chain discount stores. We do need at least one large dept store.
(Robinson-May, Macy's, etc) The Village is now starting to look quaint an inviting. We
do not want to do anything to ruin that. We live in a unique area. Let's not turn it into a
Fan Fernando Valley or a San Jose. Lets us look more to Monterey or Cannel for
examples.
Needs dept stores like J.C. Penny's Co dress shops, needs department stores desperate.
Most people go out of town to shop, this takes money out of Arroyo Grande. I say please
more dept stores. And dress shops. We are in desperate need of these.
Where is the water coming from? Adding a much needed business park and or parking
structure would destroy the "village" atmosphere- can't have it both ways. Would a
business park that in and "hide" light industry? Remove all the unsightly garages and auto
repairs. What about the trailer parks off Grande Ave? How do you intend to "hide"
them? Improve them?
Preserve small town atmosphere, while upgrading visual appeal. We need a large
department store, such as May Co., or Gottschalks.
Use of existing available commercial space and structures.
Try to attract government agencies. This will help to stabilize local economy and raise
income vs retail and commercial. High-tech looks like an easy choice but its too volatile.
City needs industry, ag uses that will not be obsolete. Agriculture must be preserved~ not
sacrificed at the altar of increased sales tax base for the city. The ag fields and barren hills
are the only thing that prevents AG from being "Thousand Oaks by the sea"
Please no more stores like WalMart! Target would have brought some class to AG. Jobs
that are more than service oriented. Like high tech, light mfg. No more fast food. A
department store. Give our youth a place to hangout. Teens need time together.
I don't favor any business park development.
Quit destroying agricultural areas - leave crops (strawberries, etc) alone. Stop big
business eyesores.
There is not a reason in the world to encourage growth in Arroyo Grande. In my time
here, beginning in 1983, I have seen a beautiful, quiet area turn into a traffic-choked city.
No reasonable person should advocate ID1Y-,growth. Developers and allied interests are the
only ones deriving benefit from growth
Please do not sell Arroyo down the sewer of growth and commercialism. I was born in
Santa Maria and my great-grand parents are buried here. Please let Santa Maria be an
example of what not to do. Let us stay Agriculture and a bedroom community to the
others. We have done enough building. Fill in only, but do not annex. Stop this
competition and change for change sake. Leave well enough along. .
---'--'--'-
Traffic
An alternate to the Village should be the completion ofLePoint for locals so that the
tourists can go through the Village. The tourists should not be routed another way
Re-route 227 around eastside and south to 101 fwy.
Re-think the 35 Mph speed limit at Soto Sports Complex. (very heavy, fast traffic area)
Children are here all the time. It's dangerous. Possible 25 Mph. People are using this
route instead of Grand Ave for "fast" travel to eliminate traffic lights and stop signs.
Thank you
Desperately-needed alternate route to relieve heavy traffic though Village.
Isn't this survey a waste-after all- this is like locking barn door after horses have been
stolen?? The tax-payers voted against, certainly protested, but the mayor decided big box
stores were good for the city without regard of traffic problems - there should be no
further building or development until an improved traffic linkage and circulation is solved!
Where is the so-called plan that was mentioned? Why isn't the High School a top
priority? No agreement on a 2nd High school- what chance of a decent future plan??
Repair the bad road we already have! With a company who knows how to repair!
Re-route off Mason St. (residential) reference large trucks - equipment.
Need 226 to 101 bypass around Village.
We need to repair city streets and to maintain them adequately.
-
Remove WalMart
Make the bus actually drop off at the library, not at the Brisco road overpass, which is 1/3
of a mile from the library.
We need pedestrian trails for all ages to enjoy and baseball fields for the young.
Widening Cherry Ave. / Addition of bridge over creek.
Discourage outside traffic through area
Connect 227 to El Campo, connect James way to 227 .
--.--.--- ----
Build an overpass at EI Campo Rd and Hwy 101 or improve access to 101 Hwy at Los
Barros to alleviate traffic from the mesa coming down Halcyon Rd.
One way streets in village, left turn signal at Halcyon a!ld Grand North-South, Pave
streets, reroute around one block in Village, create parking on perimeters, no left turns in
village.
Work with Grover Beach to finish widening Oak Park between Brighton and Grand.
Have Walmart pay for an interchange @ Brisco Rd.
Traffic concerns:
Improve Grand Ave. Corridor.
Improve traffic problem on Rodeo Drive.
Improve the roads.
Instigate a pavement management plan and create annual budget for it.
Improve downtown traffic, more lights, pedestrian control at intersections, add crosswalks,
post more speed limit signs.
Stop sign on Fair Oaks 101 exit.
Change traffic patterns during high school hours, limit parking at high school.
Reroute Lopez traffic out of the Village but connect to freeway.
Monitor speeding traffic on Allen too much volume and speed.
Connect 227 and 101 south out of the village residential area.
Improve quality of streets, many have potholes.
Brisco underpass will be a nightmare when Wal-Mart opens. We desperately need an
overpass.
Keep traffic to a minimum.
Pave the major streets.
Build a road south of Cherry between Traffic and across creek to Paulding Field and Bus Barn
as an alternate route to East Arroyo. Bypass Village, close Branch traffic through the Village.
Connect Frontage Rd. behind Bank of America with a bridge over the creek then behind
Village and around North of Paulding to bus barn.
Speed bumps on Sunset Dr.
Eliminate parking on Branch in Village, add parking north of Village.
Reroute trucks out of the Village.
Keep 18 wheelers out of the Village and off Grand Ave.
Connect 227 with 101 south. Run it east of the Village to the Freeway, build a bridge.
Improve the streets. More 4 way stops in residential areas.
Reroute heavy traffic on Branch proceed with plans for rerouting at Los Berros to Lopez.
Alternate route for business vehicles and trucks south of Village.
The greatest need is a bypass route for truck and Lopez Lake traffic- keep them out of the
Village.
Eliminate dead end streets.
Intersection of Bridge and Branch has no left turns and continues to cause traffic congestion
due to cars waiting to turn left.
Maintain current street conditions to acceptable conditions.
During events, provide law enforcement to ensure adequate traffic circulation.
We should increase public transportation maybe a trolley and give incentives for users.
Look to the future before making any decisions as to traffic flow.
Alternate route to ease AG traffic towards Lopez. Too much traffic trying to fin in Village
area. This is especially important during celebrations in the Village.
Look to Santa Barbara for traffic answers. They have done an excellent job in their
community beautifying and expanding, also in SLO.
Encourage use of our Trolley within the village to reduce traffic flow and find a "non-
residential" route around the Village to Lopez.
City should expand along south east highway 101 but only when it becomes necessary.
Cut down on traffic through Village is top priority and a solution should be settled on and
carried out.
--.--------....---
.
A IT ACHMENT E
MEMORANDUM
C
TO: LONG RANGE PLANNING COMMITTEE AND GENERAL PLAN
UPDA TE CORE OUTREACH TEAM MEMBERS
FROM: JIM HAMILTON, AICP, COMMUNITY DEVELOPMEN~~
DIRECTOR 1/
SUBJECT: DRAFT ANALYSIS OF SURVEY RESULTS
DATE: MARCH 8, 1999
Mr. Titus has provided an analysis of the Survey results for the groups'
review. Mr. Otis Page prepared the information.
Attachment: Draft Analysis of General Plan Citizens' Planning Survey
c: City Council
--- City Manager
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DPAFT
At"AL YS I S
GENERAL PLAN CITIZEN'S PLANNING SURVEY
MARCH 8, 1,~qq
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City of Arroyo Grande
Gommunlty Development Dept.
MAR 08 1999
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CONTEr\!TS
I. INTFODUCTION . . . . . . . . . . . . . . . . . . . . . 1
II. SUFVEY ASSESSMENT CRITEFIA . . . . . '",,:.
. . . . . . . . . ..:..
I I I. SUF.d'/E'y' RESULTS OF "AGF.:EES" . . . . . . . . . . . . . . 3
IV. SUF.:\JE'{ F.:ESUL TS: "F'F.:OBABL Y NOT SIGN I F I CANT" . . . . . 4
1\,,' . SUPVEY PESULTS OF "DISAGREES" . . . . . . . . . . . . 5
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'''-- '-) I . SUF.:!/EY F.:ESUL TS: "APPARENTLY NOT SIGNIFICANT" E-
. . . .
VII. BUSINESS PARK QUESTION ..,.
. . . . . . . . . . . . . . . i
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I- I NTF.~ODUC:T I 01\1
C THE CITIZENS HAVE SPOKEN
The citizens clf Arroyo Grande have spoken. They ha\/e spoken at
t',.,lO General Plan ',.,Ioy' kshc.ps and at the e 1 e.: t ion c.f new City
Council members. They have spc.ken in the anS',.,Ie'(s and c .:.mmen t s .;- -
=.., I_I
the General Plan SLl"( vey . And n.:,w it is the task t c' under st and
what the citizens want fOr their City as e:/;pr essed in the (3ene'f'" 211
Plan.
THE GOAL OF THIS ANALYSIS
The gc,al of this analysis i::, to pf"o:.vide an c!bj ec t i \lE means tc.
provide a consistent and responsible basis f C.'r- a sLlbje.:t i ve
assessment of the SLl"f'" vey r esul t s. This goal is intended t,:. aid
,::tnd enable those cClnside'f'" ing the survey r esul t ':; in reaching
co:.nclusions on the meaning of the data as it applies tc, the
Gene'( 211 Plan fC'r the City of Ari~c,yo Grande.
THE BASIS FOF.: THE ANALYSIS
The analys1s in thi5 dc.cument i '5 based ':In the "D'(aft Survey
F.:esults." The data in this analysis i5 specifically derived from
the "Summary Table elf SU'r- vey F.:esul t s" in.:luded in the Dr aft
Survey Results document. The analysis Llses a clas'5i fi':at i,:.n
stated in the SURVEY ASSESSMENT CRITERIA d i 'I" ec t I Y fCIIl c.wing this
".- introduct ic.n. The resul ts are classified and ordered by this
I assessment criteria. The criteria is intended tCI be "p.:.l itil:ally
\
'-- signifi.:ant" in their appl icat ion in this analysis.
F.:EVIEWING THE DATA
Ea.:h sLlrvey statement's 'I" esul t s Llsed in this analysis are numbered
f\~om one (1) tc. fifteen (15) ',.,Ii th alphabetic de'5ignat icons for
each statement item. This numbering fc.llows the numbering in the
survey. Trle data provides for the totaling of the "Agrees" and
"Sclmewh at Agrees" and the "Disagrees" and "Somewhat Disagrees" in
the '::,LUr vey. The'5e totals provide the major ranking " in descending
order" (highest to the I c.wes t number) of eacrl Survey statement item.
THE USE OF THE DATA IN DETERMINING THE GENEPAL PLAN
It us '(ecc.gnized that e\/en though these data may be i nt er p'( et ed
and under st c,od by the Lc,ng F.~ange Planning CCimmi ttee a,nd 13ene'f'" 211
Plan Update Core Outreach Team members, the fin,al detE\~minat io:.n
of these conclusions regarding the dat,3, wi 11 '(Eside with the
"legislati\!e body" fClr thE City, the City CCILtnc i I. Th,:,s2
,:c,nc 1 Llsic.ns ',.,Ii 11 be manifested in the final de.: is iC1ns and
d ire.: t i c.n s g i \/en for the provisions of the Gene'l~ 211 Plan.
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II. SURVEY ASSESSMENT CRITERIA
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POLITICAL ASSESSMENT CRITERIA
SIGNIFICANCE
MANDATE 67+% AGREE
POSSIBLE MANDATE 67+% AGREE AND SOMEWHAT AGREE TOTAL
VERY SIGNIFICANT 58+~~ AGREE
POSSIBLY 58+% AGREE AND SOMEWHAT AGREE TOTAL
VERY SIGNIFICANT
SIGNIFICANT 50+% AGREE
POSSIBLY SIGNIFICANT 50+% AGREE AND SOMEWHAT AGREE TOTAL
( PROBABLY LESS THAN 49% AGREE AND SOMEWHAT AGREE
\.- NOT SIGNIFICANT TOTAL
APPAF.:ENTL Y LESS THAN 44% AGREE AND SOMEWHAT AGREE
NOT SIGNIFICANT TOTAL
THE SAME CP I TEP I A i"1A Y APFLy' TO " D I SAGPEE, " "DISAGREE
AND SOMEWHAT DISAGREE" SURVEY RESULTS.
NOTE: STATEMENT FOURTEEN (14) IS NOT INCLUDED ON THE "DRAFT
SUP'v'EY PESUL TS" SPPEADSHEETS. BECAUSE OF THIS FACT,
STATEMENT 14 RESULTS ARE NOT INCLUDED NOR PEQUIPED FOP
THIS ANALYSIS.
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III. SUPVEY F.:ESUL TS OF /I AGPEES"
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STATEMENT DESCPIPTION AGPEE SOMEWHAT TOTAL
AGF.:EE
MANDATE - 67%+ AGREE
05A AGRICULTURE 7e}. '3 1C" -: 86.6
J."J. J
POSSIBLE MANDATE - 67+% AGREE AND SOMEWHAT AGREE TOTAL
VERY SIGNIFICANT - 58%+ AGREE
SIGNIFICANT - 50%+ AGREE
13A PAF.:KS - PASS I VE 6'= r, 1'3.2 84.5
....J.~
02B MANAGE GPOWTH 63. '3 18.6 8':;' c;
~. ~
08C TRAFFIC - PEDESTRIAN ORIENT C"~ -" 26.4 80.1
.,J";;.I
07A VILLAGE - AS 1:3 52.5 '-I~ .-, 7'3.7
..:.:. l ...::.
08D TRAFFIC - PE-ROUTING TRUCK 56.0 20. '3 76. '3
llA TOP COM USE - RESTAURANTS 41.6 34.6 76.2
06A HOUSING- LOT SIZE 5().3 '-,J:" .-, 75.5
"';;",J.":'
O'3D GRAND AVE - IMPPOVE SHOPPIN c:" . . 22.4 ....,.~ c:-
..J .L . J. i..;j....J
08A TRAFFIC - ALT ROUTES 50.7 21.7 72.4
06F HOUSING - SENIOP 35.5 34.3 6'3.8
lOA COMM USES - SERVE ADJ AREA 41.1 27.5 68.7
( POSSIBLY VERY SIGNIFICANT - 58% AGREE AND SOMEWHAT AGREE TOTAL
\
'-- 07E VILLAGE - MORE OUTDOOR USES 3().2 ,..,0:::- C" 65. 7~
..::;...s. ...s
07B VILLAGE - CULTUPAL USES 31.3 34.1 65.4
15B TRAF CIRC - PUBLIC TRANSPO 3'3. Eo .-. r.:: ':' 64. '3
"::''-'aw
13B PAF.:KS - ACT I "/E ~I=t '::0 24.6 64.4
-....; _' . \..J
l1C TOP COM USE - ENTERTAINMENT 27.6 3E,.3 63.'3
01B VISION - MORE JOB OPPS. 3().2 31. 8 6:.,;:.()
llH TOP COM USE - SERVo RETAIL .-,~ .-, 34.7 61.'3
...:./...:.:.
06C HOUSING - LARGE LOT/RURAL ","\.-, .-, 2'3. 1 ~. ,..,
...:a..:.:.. ..::. cJ.....:J
04B WATER - RECLAIMED 34.4 25.3 C"',- -
~::J. .I
11 I TOP COM USE - SM BOUTIQUE .-;.-. ... 26. '3 5'3.3'
...:J..::..'"T
15C TPAF CIRC - STREET CLOSURES 38.3 2c). () 58.3
POSSIBLY SIGNIFICANT - 50%+ AGREE AND SOMEWHAT AGREE TOTAL
lOB COMM USES - TOURISM 28.4 2'3. 1 ;::-"""7 c:
u/ . ~
O'3B GRAND AVE - COMMON ARCH 3().4 .'"';'C -, 57.1
",:"u. I
l1F TOP COM USE - LODGING .-.0"'-\ ,-, 33.6 56.8
..::.~...::.
'" .-:,r- BUS PARK USE - HIGH TECH 38.5 17.6 56.1
.L ..:_1::.
07F VILLAGE - TOURIST ORIENTED .-:.r.:" "( 2'3. '3 c"c" Co
k.-J. .~ ,..h..J. '-'
O'3C GRAND AVE - PEDESTRIAN ORIE 3a:).2 '-,e' ~ C" C" C"
"';;'-f...::J "J~....J
03(: GROWTH - SE ALONG 101 2'3. () 24.3 =,.., ,..,
,j...::J..,,:j
12t3 BUS PARK USE - R&D 2'3.8 2() . 5 50.3
OlA VISION - NO CHANGES 2E..5 23.4 4'3. '3 ~
12B BUS PARK USE - EDUCATION 2'3. () 20.8 4'3.8
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"!" !"I SUPVEY PESULTS: "PPOBABL\" NOT SIGNIFICANT"
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STATEMENT DESCPIPTION AGPEE SOMEWHAT TOTAL
Ptl3F:EE
i5A TPAF CIRC - LINK TWO SIDES 2'~ilt 8 1 '3.2 4'3.. (j
()3i; GPOWTH - WITHIN BORDERS ":-:-1 <=" of" -l 48.8
,,-' J. . ...J .i. I . ~
OlD VISION - MOPE TOURIST 2(). () 28.5 48.5
08E TRAFFIC - PELOCATE BUS BARN 2'3.8 17. 1 46. '3
O'3A GRAND AVE - AS IS 25. '3 20.6 41=-. /I 5
lOC COMM USES - BUSINESS PARK '-.l"'j C" 21.6 45.1
"';:'''::'1. ,-'
03B GROWTH - ANNEXATION 2(>.5 24.0 44.5'
07e VILLAGE - EXPAND FACILITIES 1 c .-:- 28.2 44.4
u...;..
()2A DISCOURAGE GROWTH 25. ';? 18. 1 44.0
C 08B TPAFFIC - PAPKING IMPPOVE 1 '3. 1 24. t3 44.0
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STATEMENT DESCF.: I F'T I ON DISAGF.:EE SO:--1EWHPt T TOTAL
DISAGREE
POSSIBLE MANDATE - 67%+ DISAGREE AND SOMEWHAT DISAGF.:EE TOTAL
VERY SIGNIFICANT - 58%+ DISAGREE
07D VILLAGE - INTENSIFY HOUSING C'i..... '"i 15.8 74. 1
,\-i.o. ..;j
OlE VISION - MOPE DENSE PAPCELS 64.2 - - 71. '3
I . I
06B HOUSING - HIGH DENSITY 58.8 11.4 ...."...., .-,
i 1...i a ..;;.
POSS I BLY 'v'ERY - 58%+ DISAGREE AND SOMEWHAT DISAGREE TOTAL
SIGNIFICANT
l1E TOP COM USE - LAPGE DISC ST 4...., ,-, 14.0 62.8
o.e
OaF TRAFFIC - VEHICLE ORIENTED '-H c:- 25.8 57.3
wJ... ~
POSSIBLY - 50+% DISAGREE AND SOMEWHAT DISAGREE TOTAL
SIGNIFICANT
C 02C ENCOUF.:AGE GPOIrJTH 40.1 16. 1 56.2
06D HOUSING - LOW PISE APTS. ."::a A 15.4 54.8
":'~."T
llA TOP COM USE - AUTO SALE/SER .-:.Q '=4 '-f"-; .of !:",.-, '"i
..:..w. .- ":':'",:j.~ ,.,j"';;"'.,;;j
06E HOUSING - LOW INCOME ......-, ... 13.5 50. ':;
,::; i . ""t
PPOBABLY - LESS THAN 50% AGREE AND SOMEWHAT AGREE TOTAL
NOT SIGNIFICANT
OlE VISION - MORE RETAIL 32.4 15.5 47. '3
06H HOUSING - TOWN HOMES/CONDOS 31.4 15. ~: 4''''' ..,..
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I..../:r. " SUP\JEY F.:ESULT:;: "APPAI:;;:ENTL'{ NOT SIGN I F I CANT"
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STATEMENT DESCPIPTION A!::JI:;;EE SOMEWHAT TOTALS
DISAGF.:EE AGPEE
D I SAJ:::iPEE
03D GROWTH - EAST OF 101 1- ~ .-:,.-:' "7 40.4
./ . ;" ,k..... l
26.7 '3. (j -"""\1:" -:-
..:;;....;./
04A WATER - DESALINATION 14.8 16. 1 3(:. '3
.'-,-:: .~ 11.7 :3'3. E.
..;.. l II _"
04C WATER - STATE WATER 2~) '* () 16.7 ,..,~ -
~b. ;'
2'3. 1 '3.8 :38 II ':3
0613 HOUSING - SMALL LOT/l FAMIL 17.8 ,-,.-, .:- .of :-~ .-f
";;''';';''.0 '-t'..' . '-t
25. '3 15. 1 42.0
11B TOP COM USE - DEPAPT. STOPE 1'3.7 24.2 43. 'd
23.4 15.0 3'3. :;:;-
llD TOP COM USE - GARDEN/HOME I of... I::) 24.1 ~38. )~
.i. '-r. I~
22. 'd 18.3 .-i .. .-,
'"1'J. II";';"
r 12A BUS PARK USE - AGPI-BUS 21.4 1 '3.0 40.4
"-- 14.3 'j 11'3 24.2
128 BUS PAPK USE - BID TECH .-,.-, i"""I 1 'd. 8 42.6
"':;''';;'.0
12.3 i 1 1 '3.4-
.1 II J.
1 "",:,r, BUS PARK USE - ENVIRONMENTA ~:::.b 2~) II 7 .of" C'
.1....."'-1 '-t~. ....J
10.4 6.6 17 II ()
12F BUS PAPK USE - MANUFACTURIN 1'-' ...., of .-, r-, 24.6
~. ~, .i..a::.....:;,
.-:.",:. .;:,. of." .-, .-\,-"\ ,-,
~-'. -' J.,....:;; '::'0."::'
L2H BUS PARK USE - TOURISM 2(j.7' of c: --:' 36:. ';:J
J. '-' II ~
16. :3 '3 II 1 25" '3
12I BUS PARK USE - WAREHOUSING ba4 10.8 of -,. ,-,
.1. ill";"
28.3 .,..., c ...! of ,-,
J. ...J II ,-I :....r.i... :;."
NOTE: THE FIF.:ST LIi\~E FOF.: E[~CH STATE::-1ENT IS THE "AGREE" F.:ESUL T:3.
THE SECOND LINE FEPTAINS TO THE "DI:3P,GFEE" FESUL TS.
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VII. BUSINESS PARK QUESTION
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WHAT DOES DATA SHOW CONCERNING A BUSINESS PARK?
AGREE SOMEWHAT TOTAL
SOME BACKGROUND DATA: AGREE
01B VISION - MORE JOB OPPS. 30.2 31.8 62.0
02A DISCOURAGE GROWTH 25.9 18.1 44.0
028 MANAGE GROWTH 63.9 18.6 82.5
02C ENCOURAGE GROWTH - DISAGREE 40.1 16.1 56.2
lOA COMM USES - SERVE ADJ AREA 41.1 27.6 bb.1
lOB COMM USES - TOURISM 28.4 29.1 57.5
THE SURVEY RESPONSE FOR A BUSINESS PARK:
10C COMM USES - BUSINESS PARK 23.5 21.S 45.1
THE POSSIBLY SIGNIFICANT 50+% AGREE AND SOMEWHAT AGREE SURVEY
RESPONSES ON BUSINESS PARK USES IF YOU FAVOR A BUSINESS PARK:
C 12E BUS PARK USE - HIGH TECH 38.5 17.6 56.1
1--:'1-- r:.UC F.,.~;::...... IICf.:" - !::d?D .-:.,,=t -::-, --:.(", =- I:",-} '?
J..":".:J ~ __, Mi".I',. LJ~L- r:.I':I. ..:... _" . Uk.... . U ",j.... . ~
12B BUS PARK USE - EDUCATION 29.0 20.8 49.8
BUSINESS PARK INDIFFERENCE ?
NO NO TOTAL
STATEMENT DESCRIPTION OPINION ANSWER NO
12A BUS PARK USE - AGRI-BUS 7.4 28.0 35.4
12B BUS PARK USE .- BID TECH ~ ~-, 30.1 38.0
12C BUS PARK USE - EDUCATION 7.~ 29.0 ~b.~
12D BUS PARK USE - ENVIRONMENTA b.~ 31.3 39.5
12E BUS PARK USE - HIGH TECH b.~ ~~.~ 32.1
12F BUS PARK USE - MANUFACTURIN I.~ 29.8 37.1
12G BUS PARK USE - R&D - ~ 27.4 34.7
12H BUS PARK USE - TOURISM 7.8 29.4 37.2
121 BUS PARK USE - WAREHOUSING 7.5 33.4 40.9
AVERAGE 7.5 29.3 36.8
In~ BUS PARK - DISAGREES 27.2 14.0 41.2
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ATTACHMENT F
CITY OF ARROYO GRANDE
CITY COUNCIL
NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that a Public Hearing will be held by the City Council of the
City of Arroyo Grande to consider the following item:
Applicant: City of Arroyo Grande
Location: Citywide
Proposal: Discussion of the General Plan Update Process
.Environmental
Determination: NIA
Representative: Helen Elder, Acting Community Development Director
Any person affected or concemed by this proposal may submit written comments to the City Clerk's
Office before the City Council hearing, or appear and be heard in support of or opposition to the
proposal at the time of hearing.
Anyperson interested can contact the Community Development Department at 214 East Branch
Street, Arroyo Grande, Califomia, or by telephone at (805) 473-5420,. during normal business hours
(8:00 A.M. to 5:00 P.M.).
IF YOU CHALLENGE AN ITEM IN COURT, YOU MAY BE LIMITED TO RAISING ONLY THOSE
ISSUES YOU OR SOMEONE ELSE RAISED AT THE PUBLIC HEARING DESCRIBED IN THIS
NOTICE, OR IN WRITTEN CORRESPONDENCE DELIVERED TO THE CITY COUNCIL AT, OR
PRIOR TO, THE PUBLIC HEARING.
FAILURE OF ANY PERSON TO RECEIVE THE NOTICE SHALL NOT CONSTITUTE
GROUNDS FOR ANY COURT TO INVALIDATE THE ACTION OFTHE LEGISLATIVE BODY FOR
WHICH THE NOTICE WAS GIVEN.
Date and Time of Hearing Tuesday, August 11, 1998 at 7:30 P.M.
Place of Hearing: Arroyo Grande City Council Chambers
215 E. Branch Street, Arroyo Grande, California 93420
MEMORANDUM
TO: CITY COUNCIL
FROM: HELEN M. ELDER, AICP, ACTING COMMUNITY DEVELOPMENT ~ ~/JA ~
DIRECTOR ~~-
SUBJECT: PUBLIC HEARING TO CONSIDER REVISED SCOPE OF WORK
AND BUDGET FOR GENERAL PLAN UPDATE
DATE: AUGUST 11, 1998
RECOMMENDATION:
It is recommended the City Council conduct the public hearing, designate the Long
Range Planning Committee and the General Plan Core Outreach Team as the lead
community-based group, and provide direction to the staff on the preferred method
for expanding the community-based process for the General Plan Update.
FISCAL IMPACT:
If the City Council approves a revised scope of work for the General Plan Update
consultants, a General Fund appropriation of $25,415 is required. This
appropriation will reduce the General Fund unreserved fund balance to $935,322.
DISCUSSION:
Two public workshops have been held on the General Plan Update. The first
workshop (Visioning Workshop) was held on February 28, 1998 and was attended
by approximately 150 individuals. The second workshop (Alternatives Workshop)
was held on June 20, 1998 and was attended by approximately 300 people.
Since the second workshop there has been much discussion regarding the
effectiveness of the visioning process and the interactive displays ("dot exercises")
used at the first two workshops to solicit community input.
The Long Range Planning Committee and the General Plan Core Outreach Team
met on July 27,1998. Both committees discussed securing additional community
comments via a survey to measure public opinion on iss~es to be addressed in the
General Plan Update. It was suggested that a survey be prepared using the
questions asked at both workshops as the basis of the survey questionnaire. Both
committees wanted to review the questions and summary of public input from both
workshops and revise questions that were contradictory or leading. Both
CITY COUNCIL MEETING
AUGUST 11, 1998
GENERAL PLAN UPDATE
PAGE 2 OF 6
committees also discussed the need to have small community meetings with a
variety of groups, including the suggestion that the Police Department's
Neighborhood Watch groups be used as existing community groups.
Expanded Community-based Process for the General Plan Update
Long Range Planning Committee and General Plan Core Outreach Team Meetings
It is recommended the City Council designate the Long Range Planning Committee
together with the General Plan Core Outreach Team as the community-based group
to hold a series of meetings over the next three months to work with the
consultant team to do the following:
. To expand the basis of preliminary public input from the workshop format to
a smaller group format where more in depth analysis and discussion can be
accomplished.
. To review the public input received at the first two workshops.
. To review and discuss the items where, to date, there is community
consensus (i.e. preservation of agriculture, revitalization of Grand Avenue,
expansion of the Village uses to Traffic Way, etc.).
. To review remaining General Plan issues.
. To scope the analysis and discussion for the unresolved issues.
. To prepare and complete a survey to measure public opinion on General Plan
Update issues.
Neighborhood. and small grouD meetings
It is recommended that a series of neighborhood meetings be held over the next
three months, concurrent with the Long Range Planning Committee and General
Plan Core Outreach Team meetings, to provide a more informal, smaller, and
convenient and alternative way of soliciting public input.
The Long Range Planning Committee and General Plan Core Outreach Team
discussed the use of the Neighborhood Watch groups as a means of providing
additional input. These meetings would be structured as informal discussions, with
CITY COUNCIL MEETING
AUGUST 11, 1998
GENERAL PLAN UPDATE
PAGE 3 OF 6
no formal presentation or attendance by the consultant group or City staff. In
addition to Long Range Planning Committee and Core Outreach Team members, a
Council Member and a Planning Commissioner would be designated to attend these
neighborhood meetings. Background materials on the General Plan Update process,
the results of the two workshops, the survey, comment sheets and other related
items would be used for these meetings. City clerical staff would attend to record
comments. The meetings would be scheduled according to the requests by
individuals or groups.
EXDanded ScoDe of Work for the General Plan Update
In response to comments regarding the need for a more community-based process
for updating the General Plan, ENVICOM has recommended the following expansion
of the scope of work:
1. Publish a General Plan Update newsletter within the next month.
2. Expand the pubic meetings to small neighborhood and community group
meetings.
3. Hold a third community forum in November to review the public input received
from the first t~o workshops, the survey, the comments returned from the
newsletter, and "the Long Range Planning Committee and General Plan Core
Outreach Team meetings and the small neighborhood meetings.
General Plan Update Newsletter
The purpose of the newsletter is:
. To update the community on the' General Plan update process.
. To summarize the results of the first two workshops.
. Identify the land uses for which preliminary consensus has been achieved
(such as, the preservation of agriculture) and to outline the issues remaining
to be resolved.
. Provide information regarding future public meetings and how the public can
get involved.
CITY COUNCIL MEETING
AUGUST 11, 1998
GENERAL PLAN UPDATE
PAGE 4 OF 6
. Include a clip out comment form. The comment form can be used by those
individuals who may not wish to respond to a survey, as a cross-check on
responses received from the survey, and in general, serve as an additional
method to solicit comments.
The newsletter would be prepared by the consultant team and printed and mailed
by the City staff to all addresses and post office boxes in the City.
November Public Forum
The purpose of the November Forum would be:
. To review the public input received from the two workshops, the results of
the survey, the newsletter comments, the Long Range Planning Committee
and General Plan Core Outreach Team meetings and the small neighborhood
meetings
. Receive comments on the remaining land use issues.
. Consider General Plan policy revisions that achieve the vision and land use
recommendations.
The revised scope of work will require additional time and budget from the
consultant team. The consultants indicate that the above scope of work will
expand the General Plan Update process by five months and will require an
additional $25,415. If the Council decides to expand the scope of work as
presented, staff will return with a contract amendment and a request for an
appropriation to fund the additional work.
Potential revisions to General Plan Elements to be uodated
As an alternative to reduce costs, the Council could consider revising the
consultant contract to eliminate or reduce the scale of the General Plan Elements to
be updated. The following is a summary of the elements to be updated including
the Development Code revisions (for consistency with any changes to land use
densities, etc.), EIR, and the fiscal and economic analysis:
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CITY COUNCIL MEETING
AUGUST 11, 1998
GENERAL PLAN UPDATE
PAGE 5 OF 6
CONSULTANT BUDGET BY GENERAL PLAN CATEGORY
Land Use Element $ 41 ,400
Open Space and Conservation Element 9,500
Parks & Recreation Element 20,000
Traffic and Circulation Element 114,200
Development Code 5,700
Environmental Impact Report 67,200
Fiscal & Economic Analysis 50.000
Total $ 308,000
Budget Increase for expanded
community-based input $ 25,415
Costs for copying and mailing survey/newsletter $ 2,000
Revised Total $ 335.415
It is important to note that the Traffic and Circulation Element (which includes the
creation of a City-wide traffic mode!), Land Use Element, and the EIR provide the
foundation for the General Plan Update and they are the essential elements to be
updated. These items represent 72% of the total General Plan Update budget. It is
recommended that 'these elements remain the basis of the scope of work for the
update.
The list of elements to be updated has been selected because they are. related to
other elements (i.e. - land use, circulation) together with the fact that these major
elements were last reviewed and updated ten to twelve years ago. The outcome of
the General Plan Update may not result in significant changes in the maps or .to the
overall density or build out of the community, however, the elements should be
revisited, public comments should be solicited, and the elements should be
modernized, revised to accurately state the existing conditions and to be internally
consistent, and to reflect any changes in State law and City policies.
An example of how the elements are related is as follows:
Land Use Element/Traffic and Circulation Element
If any changes are made to land use designations, de.nsities or additional areas
outside the City are shown for potential annexations, the traffic and circulation
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CITY COUNCIL MEETING
AUGUST 11, 1998
GENERAL PLAN UPDATE
PAGE 6 OF 6
implications should also be reviewed. To match the changes in land use
designations with updated traffic counts, the consultants have proposed creating a
city-wide traffic model. The traffic model can then be used in the future to
determine any incremental changes from rezoning requests or General Plan
Amendments that may be submitted over the next several years.
Land Use Element/Open Space and Conservation Element
In addition to traffic concerns, the need to preserve agricultural land has been
identified at the General Plan Update workshops a major land use issue. As a result
of the desire to retain this part of the existing General Plan, it suggested that the
Open Space and Conservation Element should be revisited to determine if additional
policies are needed, if existing policies for preservation should be revised, .and to
identify any further programs the City should undertake.
Land Use Element/Parks and Recreation ElementlTraffic and Circulation Element
The need for additional parks or recreation improvements should be compared with
the Land Use Element to determine that they are compatible with the surrounding
area. The addition of park sites or construction of recreation improvements could
also affect traffic projections and improvements.
In excess of 900 "notices regarding this agenda item were sent to interested
citizens.
AL TERNA TIVES:
The following alternatives are presented for Council consideration:
1. Expand the community-based process for the General Plan Update as presented
in the staff report;
2. Expand the community-based process for the General Plan Update as modified
by Council;
3. Continue the General Plan Update process as currently shown in the consultant
contract;
4. Provide direction to staff.
INEJGPICC MTG 0811 DB APT
7.b.
MEMORANDUM
TO: CITY COUNCIL
FROM: HELEN ELDER, ACTING COMMUNITY DEVELOPMENT DIRECTOR ~cLvv
SUBJECT: SUPPLEMENTAL INFORMATION REGARDING AGENDA ITEM 7. b. -
PUBLIC HEARING ON GENERAL PLAN UPDATE
DATE: AUGUST 11, 1998
The following is a breakdown of the budget amendment proposed by ENVICOM to
support the expanded community-based public input process:
1. Preparation of a camera-ready newsletter $ 5,705
2. Preparation and attendance at 3 Long Range
Planning Committee/Core Outreach Team meetings 3,750
~
3. Preparation and attendance at November
Public Forum 15.960
Total additional budget request: $ 25,415
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I ,
A IT ACHMENT G
CITY COUNCIL MINUTES
AUGUST 11,1998
6.A. RESOLUTIONS AND ORDINANCES READ IN TITLE ONLY
Council Member Runels moved, Council Member Fuller seconded, and the motion
passed unanimously that all resolutions and ordinances presented at the meeting
shall be read in title only and all further reading be waived.
7.A. PUBLIC HEARING- ANNUAL GRANTEE PERFORMANCE REPORT. STATE
CDBG BLOCK GRANT PROGRAM - 1996 ALLOCATION GRANT #96-STBG-996
FOR BARNETT STREET REHABILITATION PROJECT BY THE SOUTH BAY
IMPROVEMENT ASSOCIATION, A PEOPLES' SELF-HELP HOUSING
CORPORATION
Staff comments and recommended action: Staff recommended Council. approve
the Annual Grantee Performance Report for submittal to the State.
After being assured that the Public Hearing had been duly published and all legal
requirements met, Mayor Dougall declared the hearing open and said all persons
would be heard regarding the matter.
The following member of the public spoke to the Council on this matter:
Cindy Jason of Peoples Self-Help Housing (PSHH)
When no one further came forward to speak, the Mayor closed the hearing to the
floor.
Council discussion: Council Members thanked PSHH for its work to provide low
cost housing for the City.
Council Member L~dy moved and Council Member Tolley seconded the motion to
approve the staff recommendation.
X Voice Vote
- Roll Call Vote
Ave Dougall
Ave Lady
Ave Fuller
Ave Runels
Ave Tolley
There being 5 AYES and 0 NOES, the motion is hereby declared to be passed.
2
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CITY COUNCIL MINUTES
AUGUST 11,1998
provide direction to Staff on the preferred method for expanding the community-
based process for the General Plan Update.
After being assured that the Public Hearing had been duly published and all legal
requirements met, Mayor Dougall declared the hearing open' and said all persons
would be heard regarding the matter.
The following members of the public spoke to the Council on this matter:
Tony Ferrara, 759 Via Bandolero; Tim Brown, 125 Allen Street; Colleen Martin, 855
Olive Street; Ernie Sarina, 435 LePoint; NanciParker, 129 East Cherry Avenue;
Otis Page, 606 Myrtle Street; Ella Honeycutt, 560 Oak Hill Road; Bill Beeman,
Branch Mill Road; Ed Dorfman, 224 LaCresta Drive; Peggy Hart, Grover Beach;
Howard Mankins, 200 Hillcrest Drive; Bernard Landsman, 579 Newman Drive; Gail
Lightfoot, 849 Mesa Drive; Stephanie Painter, 541 Mesa View Drive; Marie Cattoir,
195 Orchid Lane; and Roger Jett, 221 Trinity Avenue.
Points made by the speakers included:
1. The Planning Commission should take the lead in working on the General
Plan Update.
2. Council Member Tolley, the Long Range Committee Chair, may have a
conflict of interest.
3. The City should not expand the scope of the consultants or spend more
money on the Update process.
4. The two sections of LePoint Street should be conn~cted by a bridge over
Arroyo Grande Creek.
5. The summary of the last Update workshop is needed.
6. The existing General Plan is a good one and there is no need to re-write it
totally.
7. The survey questions should be unbiased and not contradict each other.
8. It is time to fire the Update consultants.
9. Agriculture is an important business to the City.
10. There is funding to help cities help farmers who need to stop farming.
11. Workshop attendees were purposely guided in certain directions.
12. The Update process is a good one and should move along faster.
13. Growth does not have to be in size, but can be in quality.
14. A good General Plan Update can be achieved by breaking it down into
segments and going slowly.
15. The final decision on the Update should be made by a vote of the people.
16. The Update consultant is doing a good job.
17. Farmers should have the choice of what to do with their land.
18. The Long Range Planning Committee should take the lead on the Update
since it represents most City commissions, the Chamber of Commerce, and
agriculture.
19. Farmers, who want to continue farming, should be supported.
20. Members of the City Council and Planning Commission should attend the
Update workshops.
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CITY COUNCIL MINUTES
AUGUST 11,1998
21. There could be a referendum on the General Plan if the public wantS it.
22. People should fully manage their own property and pay all costs connected
with it.
When no one further came forward to speak, the Mayor closed the hearing to the
floor.
Council Discussion: Council Member Tolley referred to a suggestion that he may
have a conflict of interest and encouraged citizens to contact him regarding the
matter.
Council Members discussed the Long Range Planning Committee and the Core
Outreach Group taking the lead on the General Plan Update. They reviewed the
scope of the consultants' work and discussed the fact that soliciting more citizen
involvement could cost more money. They also talked about enforcing the
General Plan, defining viable agricultural land, and not enlarging the .work scope
of the consultant.
Council Member Tolley moved and Council Member Lady seconded the motion
to:
(1) Appoint the Long Range Planning Committee and the General Plan Update
Core Outreach Group as the lead group to work with the General Plan Update
consultants and direct staff to send all future staff reports regarding the
General Plan Update and the Envicom scope of work to the two groups;
(2) To not spend additional money by expanding the consultant's scope of work,
and
-
(3) To receive a recommendation within 45 days from the Long Range Planning
Committee and Core Outreach Group.
Voice Vote
X Roll Call Vote
Aves Dougall
Aves Lady
Aves Fuller
Aves Runels
Aves Tolley
There being 5 A YES and 0 NOES, the motion is hereby declared to be paS$e~.
Ms. Elder was recognized for her work as the Acting Community Development
Director.
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11.8.
MEMORANDUM
TO: CITY COUNCIL
FROM: ROBERT L. HUNT, CITY MANAGE~l(t
SUBJECT: AUTHORIZATION TO FORM AN E ONOMIC TASK FORCE TO
DEVELOP AN ECONOMIC DEVELOPMENT PLAN
DATE: APRIL 13,1999
RECOMENDA TION:
It is recommended the City Council authorize the formation of an Economic Task Force
and select a Council Member to serve thereon.
FUNDING:
Outside of staff time, there is minimal fiscal impact pertaining to the Task Force.
Implementation of an Economic Development Plan may have fiscal impacts (staffing,
promotional efforts, incentive programs). The scope of such impacts has not been
determined at this time.
DISCUSSION:
At the Council meeting of March 23, 1999, Mayor Pro Tem Ferrara, during Council
Communications, discussed a meeting he had chaired earlier that day, which generally
addressed the need to establish a foundation for responsible economic growth in Arroyo
Grande.
The agenda, background material, and roster of the aforementioned meeting are
attached for the Council's review. The outcome of the meeting was a consensus on the
first two (2) objectives identified in the handout. Those objectives are:
1. Define and determine the need for an Economic Task Force for Arroyo Grande;
2. Define and determine the need for an Economic Development Plan for Arroyo
Grande.
Should the Council agree to authorize the formation of an Economic Task Force, it is
proposed the composition of the Task Force be determined in the same manner as the
General Plan Update Core Outreach Team. Staff will solicit participation from a wide
range of interested parties; however, the actual makeup of the Task Force will be
determined by those who have a genuine interest in developing an economic strategy
for Arroyo Grande and the willingness to see the task through to completion.
CITY COUNCIL
AUTHORIZATION TO FORM AN ECONOMIC TASK FORCE TO DEVELOP AN
ECONOMIC DEVELOPMENT PLAN
APRIL 13, 1999
PAGE 2
Mayor Pro Tem Ferrara's handout identifies representatives from the City Council, City
staff, Chamber of Commerce, Economic Vitality Corporation, and Arroyo Linda
Crossroads as key Task Force participants. The initial Task Force members would
include those persons in attendance at the March 23rd meeting.
With the assistance of the Economic Vitality Corporation, a number of economic
development plans will be used as templates. Rather than "reinventing the wheel," the
effort will be to take from other plans those items that are applicable to Arroyo Grande
and to add those items/issues unique to the community. Once the Task Force
completes the Economic Development Plan, it will be presented to the City Council for
review and approval.
The creation of an Economic Development Plan dovetails with previous work conducted
by the Chamber, the City's Business Development Marketing Strategy approved in
1998, the 1995 Economic Opportunities Analysis, and the current Small Business
Development Grant being prepared by Applied Development Economics (reference
attachments ).
At this time, staff is requesting Council authorization to form the Task Force and to
select a Council Member to serve thereon.
Alternatives
The following alternatives are presented for Council consideration:
1. Approve staff's recommendation;
2. Reject staff's recommendation;
3. Modify as appropriate and approve staff's recommendation; or
4. Provide direction to staff.
City of Arroyo Grande - EVC - Chamber of Commerce
Arroyo Linda Crossroads
ISSUE FORUM
9:00am Introductions
Purpose of this Meeting
Meeting Objectives I Consensus
9:30am Economic Task Force for Arroyo GrandJ!
Formalizing an Economic Development Plan
(Definition & Determining the Need)
10:00am Target Industry I Business List
(Definition & Determining relevance with EDP and
General Plan Surveys)
10:30am Arroyo Linda Crossroads Project:
(Project Highlights)
(Current Project: Forces in Favor)
Forces Against)
Project Action Plan Elements (TBD)
11 :OOam Next Meeting Date I Adjourn
a .'
City of Arroyo Grande
Economic Forum
Representatives:
Arroyo Grande City Council
Arroyo Grande City Administration
Arroyo Grande Chamber of Commerce
Economic Vitality Corporation
Arroyo Linda Crossroads Project
1
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-
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Purpose of this Meeting?
. Get to know one
another.
. Try and establish a
foundation for
responsible economic
growth for our City.
2
Meeting Objectives:
ODefine and 8Define and
determine the need determine the need
for an Economic for an Economic
Task Force for A.G. Development Plan
for A.G.
3
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--
Meeting Objectives:
fDIdentify steps 8Identify the
required to identify a relationship and
"Target Industry I current project
Business List" status of Arroyo
Linda Crossroads.
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4
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Next Meeting Date:
Next Steps For This Group?
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GENERAL PLAN SURVEY RESULTS: SELECTED PERCENTAGES
ISSUE: A ISA D/SD N/O N/A
More Job Opportunities: 62% 22.20% 2.20% 13.60%
Managed Growth: 82.50% 8.10% 0.70% 8.70%
Direction of Growth:
Within Boundaries 48.80% 32.60% 4.00% 14.50%
South & East along 101 53.30% 29.00% 4.20% 13.50%
Types of Commercial Uses for A.G.:
Serve Adjacent Communities & A.G. 68.70% 17 .60% 3.00% 10.60%
Destination for Tourism 57.50% 26.70% 1.70% 13.20%
Develop a Business Park. 45.10% 41.20% 2.20% 11.50%
Types of Housing for A.G. (Top 3)
7200sf Single Family Detached Homes 75.50%
Senior Housing 69.80%
Large Lot Rural Estates Single Family 61.30%
Priority Commercia' Uses: (Top 5)
Restaurants 76.20%
Entertainment 63.90%
Service Retail 61.90%
Lodging 59.50%
Small Boutique Stores 59.30%
.f Built; Business Park Uses: (Top 5)
High-Technology/Computer Related 56.10%
Research and Development 50.30%
Education 49.80%
Environmental Innovations 43.50%
Bio Technology 42.60%
t ..
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Bonita Homes
'.', I.....:;.H;..C~ 0:' ..../"1'-"'-0' c'R ''''/Ii.'.' 'T.<.:.t . rs.;
Main Office: (805) 489-9358 Ext. 102 e-mail: jack@bonitahomeu:om
Main Office Fax: (805) 481-6201 www.bonitahomes.oom
Jack Ghonnley's Direct Line & Fax: (805) 489-0966
FAX-MEMO
FAXED
March 24, 1999
To: Bob Hunt
From: Jack Ghormley
Subject: Economic Development Plan Task Force
Enclosed for your use and file is a list of the attendees to the subject
meeting yesterday morning. I thought the meeting was well presented and
well received by most in attendance. Please let me know if we can be of
any further assistance.
JtJ t1 i
Jack Ghormley 3D:t lfu.y lit. PCb Tt "" fiw.M.. .
81:
~
C. Cn.wC.J}
\1"~ll.f-99
c: tdvl'\(..:
T . d qq!=:n_~Rb-c:ng ~aTW..JOYf} ')foer eC;i:, : n1 SS .2 ..Jew
----"-
. Mar" 24 99 10: 45a Jack Ghormle~ 805-489-0966 p.2
03/24/99 WED 11:11 F.~~ 805 543 9149 RRM DESIGN !OJ 001
Arroyo Linda Crossroads
Economic Development Plan Task Force
March 23. 1999
9:00 AM
. . PhbrieNO; . . .' 'Name .. . . Or'g(j'n..mtlOn. '. . .'.fGiNo;: : . :::....::.:'.:.:.E.::~. ..c:.' ;'::,':>
489-0966 Jack Ghormley Bonlta/ALC 481-6201 iackObonitahomes.com
Tony Ferrara 473-5404
Don Soaando Public Works 473-5443
Jim Hamilton Commo.J1ity QeoI 473-5443
Arroyo LInda crossroads
Mike t. Frederick Mon 489-4521
Vernon L Frederick 481-9546
489-7510 NanC.FowIer 474-8846 nansboolcsOaol.com
937-7048 Tom Ross Ross R~hv 937-7048 trossl ccimOaol.com
489-1488 Heather Jensen Arrovo Grande Chamber 489-2239 hi@arrovoarandcc.com
Mid-State Bank
473-6845 Tom Parsons Chamber Board 473-7767 oars -.... 'd.net
782-91S6 DavId $paur eve 781-6193 spaurOsloevc.ora
-473-5432 Lynda Snodgrass 473-5443 snodgrassOarrovoarand.orQ
543-1794 frik:Justesen RRM Desian Group S43-JJ609 el)lustesenOlTm-desian.com
413-5404 Bob Hunt atY of MOVO Grande 413-0386
c/p96450\prodUCf\ej-TaskForcelisfing ---.--------
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ARRoyo GRANDE VALLEY
CHAMBER OF COMMERCE
3/23/99
Hi Tony,
Here is a copy of a similar effort in 1993. I'm sure you will find it interesting.
Keep in touch.
Heather
U1L~J(__ti _
IJil
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~ 800 WEST BRANCH STREEf - ARRoyo GRANDE, CA 93420
805-489-1488.- FAX 805-489-2239 - e-mail agcoc@arroyograndecc.com
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Arroyo Grande C~ber of Commerce
~I> ~
Operatiilg Procedures
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ARTICLE I. IDENTITY AND MISSION.
Section I. Name..
This OIgenization shall be known as the Economic DeveJopment Conunittee (EDC) of the
Arroyo Gnmde Chamber of Commerce.
Section 2. P1IIpose.
The purpose of the EDC shall be to achieve the economic vision of the City of Arro}'O
Gnmde: .. To be a balanced community that preseIVes OUI unique, historical chaI8c1er vhiJe
creating a self-sufficient and dynamic economic environment ..
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Section 3. Authorization. .
--- The EDC is under the authority of the AImyo Grande Chamber of Commeree. The
Chamber Board of Directors re1ain the right to amend or 'W8ive provision(s) of the BOO Operating
Proced utes for "Just Cause".
ARTICLE II. EDC MEMBERSHIP.
Section I. Composition.
EDC membership "flill COD3ist of fourteen to seventeen representatives. A majority of these
representatives must be members of the AIroyo Onmde Chamber of COJJUDeree.
A. Chamber Leadel3bip Representatives.
Tvo representatives from the Chamber Board of Directors "Who will serve as
EDC chairperson and vice-chairperson, as.:wen as the Chamber Bxe~utive Director, vill. be
a:ppointed by the Chamber Board of Directors. :
:
B. City Leadership Representatives.
Tvo representatives from the Arroyo OI8.nde City Council and one xepresentative
from the Planning Commission vi1l be appointed by the Mayor.
C. City Staff Representatives.
Three representatives from the Arroyo OI8.nde City Staff (City M8I\8geI, Pin8Dce
Director, Planning Director) "flill be ex officio members.
D. School District Representatives.
.~ 1",-0 representatives from the Lucia Mar School DistICt, including a School Board
member and an Assistant Superintendent, 'Will be appointed by the Chamber Board of
Directors .
E. Agribusiness Representative.
One representative from Ag~b~iness 'Will be. apointed by the Chamber of
Commerce Board of Directors.
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F. Utilities Representative.
One represenwve from a Utility Business DeveJopment Office 'Will be appointed by
the Chamber of COffimeree Boam of Directors.
G. Heath Care Representative_
One represen1ative ~ vho b a senior 8dministrator of aloc81 hospit8l~ 'Will be
appointed by the Chamber Board of DierecloI3.
H_ FinaJu:ial Instistntion Representative.
One represen1ative ~ vho is an executive offker of aloc81 bank~ "fIill be appoin1ed
by the Chamber Board of DirectoI3.
I. Representatives at Luge.
Up tJ two representatives from ~ genernl b\15iness community may be appointed
by the Cbamber Boam of Directors.
Section 2. Eligibility Considerations.
The folloving criteria will be taken into considemtion when appointing Eoo membeIShip:
4 _ Posesses the practical experience endlor IDUning 'Which enabJes them 10 ed vise
"-'-' end 83sist the pmpose of the EDC.
. Will deal with situations 83 they relate 10 the good of the entire citytcommunity ~
instead of a particuJar constituency or self-interest.
. Can maintain high integrity 8I1d strict confidentiality of EDC dellbemtions 8I1d be
supportive of the Chamber of Commeree once decisions &Ie made.
-Will be able 10 attend meetings and 10 actively participate in sub-committee 'WOrk.
Section 3. TenDS and Vacancies.
Each member "Will sem for M\ umpecified term. Vacancies on the EDC 'Will be filled 1Yithin
a 1hirty-day peIiod. . "
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ARTICLE III. STANDING SUB-COMMITJ."EES.
i.
....
Section I. Standing Sub-Committee Work.
Standing sub-committees 'Vill consist of at Jeast three EDC members appointed by the
chairpeISon. EDC members may be appointed to more than one standing sub-conunit1ee. BOO
members aIe allowed 10 chair only one standing sub-committee.
,
Section 2. Designated StaD4iDg Sub-Committees.
A. Ecooomic Assessment Sub-Committee.
L\.-.- This sub-committee '"flill be responsible for calculating local economic indicatJI3 on
a q U8I1erly b83is and sUJJlJD8Ii2ing federal~ sta.1e ~ 8I1d regional economiclbusiness repom
relavent to Arroyo Grande businesses.
B. Existing B u:sine55 Retention a. Exp8.D5ion Sub-Committee.
'Thig sub-committee 'Will be responsible for identifying and impJementing semes
'Which would enha.n.ce conunercial enterprises currently doing business in Arroyo Grande.
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C. N e.... Business Attraction Sub-Committee.
1bis sub-committee vill be responsible for identifying new commerlcial en1elpnses
1oloca1einArroyo Grendel conducting target industry analysis on such businesses I and
directing efforts 10 recruit new businesses relocation.
D. CommUDity Improvement5 Sub-Committee.
1bis sub-committee vill be responsible for cooperating 'With government authorities
10 optimize local conditions (Jand use I quality of life I infI8S1IUcture I business reguJationl
e1c.) which eIICoumge commercial en1elpnses 10 remainl expand I end Ioca1e in AIro)"O
Grande.
E. Community Education &. Involvement Sub-Committee.
1bis sub-committee vill be responsib1e for communicating EDC progress and 10
assist in educational effor13 10 maJo~ the community-at-Jarge aware end supportive of the
need for responsib1e economic development
ARTICLE IV. EDC MEETINGS.
Section 1. Regular and Speci8l Meetings.
The full EDC meets regula.rly in closed session ever:y other month. S18nding sub-
~'.. committees meet each alternative month. Special EDC meetings may be cal1ed by the Chamber
B oSId of DirecloXS andlor the chairpexson.
Section 2. Agenda for Meetings.
The ordinary order of regula.r EDC meetings vill be:
1. - - . F1edge of Allegiance
II. Approval of IvIinu1eS
III. Chairperson's Remarks
IV. S1lmding Sub-Committee Business
A. Economic Assessment
B. Existing Business Retention &. Expansion
C. Nev Business Attraction
D. Community Improvements
E. Community Education &. Involvement
V. EDC Resolutions. :
VI. Other
Section 3. Conduct of Meetings.
The conduct of parlimentmy procedure 8S con1ained in Robert's "RuJes of Order" shall
govern meetings of the EDC.
ARTICLE V. EDC RESOLUTIONS.
Section I. Nature of ResolutioDS.
.'-.... MajorEDC projects include I but are not limited tel the folloving:
· Retention and expansion seIVices;
· Effor13 te attmct a specific nev commercial entelprise;
· Propossals 10 government autllorities;
· Public marketing progmns.
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Distribution:
Economic Devdopment
Task Force Members
ARROYO GRANDE
ECONOMIC DEVELOPMENT
TASK FORCE
Strategic Planning Session
June 24-25, 1993
Next Meeting: Quanerly Suategy Update
Date: October 14, 1993 5:00-8:00 PM
Jack Herlihy & Associates
Strategic Planning & Managing Consulting
1804 Lyn Road Arroyo Grande, CA 93420
805-481-5313
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OUR VISION
To be a balanced community that preserves our
unique, historical character while
creating a self sufficient and dynamic
. .
economIC enVIronment.
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TABLE OF CONTENTS
Part I. Seeing
A. Planning Focus........... ........ ....~..... ............ ............ ................ ...... ............ .......... ........1
B. Strength Analysis....................................... ..... ...............................~............ ..............2
C. Differential Advantage............................................................................... ......... .....3
D. Asset Management..... ........ ...... .......... ............ .... ........ ........ .... ............ .... .... ..............3
E. Visio n ................................................................................. ......................................4
F. Acco un tab ili ties .......... ............................................................................................ ..6
G. Organizatio nal Process................. ...... .......... .......... .............. ...... .... .......... ............ ....7
H. Markets .................................................................................................................. ..8
I. V ulnerab ilities ...................................... ................ .............. ........ ...... ...... .... ........ ......9
Part n. Thinking
A. Oppoftuni ty Analysis................................................... .................... ............ ........ ...1 0
B. The Most Important Opportunities to Fulfill Our Vision...................................... 1 5
Part In. Planning
A. Forecast .................. ........... ....... .......... .......... ................ ................ ...... ...... .... .... .......16
B. S tratcgf' ........ ...... .... .... ........ ............ ...................... .... ................ ...... .............. .......... .16
C. Key Actions to T alee................................................................................................17
D. Assumptions ......... .............. ...... ...... .......... ........ .... ...... ........ ........ .... ........... .... ...........17
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A. Planning Focus
1. Type of Plan:
A Strategic Plan for Economic Development of Arroyo Grande
2. Time Frame:
Twenty years with emphasis on next twelve months
3. Limitations/Exclusions:
None
Page 1
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B. Strength Analysis
· Human resources
· Small town environment
· Located on major freeway
· Desirable climate
· Good educational resources
. Potential for large companies
· Sense of community "togetherness"
· Energetic active people
· Great place to raise a family
. Frontier economy - not dependent on one industry
· Major intersection on telecommunication lines
· Close to water - lake and ocean
. One on one contact with people
. Halfway between Santa Maria and SLOj Los Angeles and San Francisco
. Quality of life
· Active agriculture production and distribution network
. Room for expansion
. Good infrastructure in place
. Good tourist attraction
· Vandenberg
· Good hospital and medical facilities
· Air travel connections
. Desire for economic development
. Good parks, churches
. Clean, safe and enjoyable place to live
. Expertise and know-how
Page 2
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c. Our Differential Advantage
What are our greatest strengths or main advantages over other areas?
Quality of Life
+
Geographic location for transportation and
communicationlinformation
+
Resources (Land and People both in and contiguous with Arroyo Grande)
D. Asset Management
. What insights do we get from looking at the finances of the City
and the economic situation?
Declining revenues.
Need to enhance revenue - sales tax, propeny tax.
Need to cost share certain services.
Can we privatize certain services?
Need to explore our efficiencies regionally.
Property tax is down.
Page 3
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E. VISion for Arroyo Grande
What kind of cityl community have we been?
. Parochial
. Reactive
. Safe and Pleasant
. Status Quo
. Charming rural village
. Slow moving sleepy little town
. Conservative
. Expensive
. Protecting something we can't define and don't know why
. Low key - rural
. Community that loves idea of production ag but doesn't want to deal/live with it
. Self-sufficient/financially independent
. Well maintained
. Complacent
. Bedroom community
. Family based hometown
. Agricultural community
. Rural, Agriculture
. Slow growth
. Good schools
. Development looked at as evil
. Good place to live
. Owner managed businesses
. Old fashioned - following others and not our unique way
. "We don't want to be like Orange county and now no more people"
What kind of city/ community do we want to become?
. Low key, high quality but improve employment sources and broader retail tax-base
. Double in size but. still have feeling of small town
. Community with adequate water supply
. Balanced community where individuals can live, work and take advantage of
quality of life
. A dynamic, well balanced, good place to live
. More cooperation with neighboring cities and counties
Page 4
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. Capitalize on its positive assets
. Invites and supports family life
. Aesthetics - attractive land use infrastructure
. Active community which continues to value quality of life and historical character
. Growth with head of household jobs
. Competitive community
. Willing to take intelligent planned risk
. In control of our own destiny with a purpose
. Retain quality of life with a viable economic base
. Multi-cultural
. More than just housing for SLO and Santa Maria
. Innovative and responsive community leadership
OUR VISION FOR ARROYO GRANDE
To be a balanced community that preserves our
unique, historical character while
creating a self sufficient and dynamic economic environment
Page 5
- ----_._---------_._----~-- - -----,_.-
,
, ,
F. Accountabilities
To Whom For What How Much
Citizens of Arroyo Grande The vision & Evidence of Positive
The Community the strategies to fulfill the economic activity
ViSion. i.e.
Business Owners Job Growth
New Business Permits
Absentee Property Infrastructure
Owners Improvements
Low vaqmcies
Response time to police. fire
and medical emergencies
Page 6
G. Organizational Process
What is the organization process? Who are the key groups/agencies to deal with?
. Citizens of the area
. City Government
. City Planning and Building Staff
. Chamber of Commerce
. Economic Development Council
. Economic Development Council Task Force (strategic plan)
. Lucia Mar
. LAFCO
. County Supervisors
. Media/Press
. CaI Trans
. Council of Governments
. County Economic Issues Forum-Stakeholders
. Designing the Future-Bud Laurent
. SLO APCD
. State Government and its agencies
. California League of Cities
. Federal Redevelopment Agency
plus others
Page?
,
H. Markets
What/Who are the "best" target markets to go after to fulfill our vision?
1. Existing businesses including farming - retain and expand these enterprises
2. Clean industry and firms that employ professional employees
Executive offices
Research and Development
Information technologies
Light manufacturing
Emerging high technology
Medical technology
Electronic component manufacturer
3. Medical companies/health care industry
Sports rehabilitation
Fitness
Medical park complex
4. Education
Technical Schools
Conference Centers
5. Rancho Grande Commercial Development - complete development
6. Recreational Activities
Golf
Health Resort
7. Small Retail to Fill Vacancies
PageS
. .'
L Vulnerabilities
Where are we most vulnerable? What are the major hindrances/obstacles that could
prevent the City from fulfilling its vision?
1. Community acceptance of the vision / Community support.
Possible loss of some of the character.
"I 'b d " . d
t can t e one amtu e.
2. Lack of resources -Water.
Lack of funding.
3. Competition from other cities/states.
4. Lack of organization to execute plan.
5. Unwillingness to use available land.
Page 9
\
. .
PART II. THINKING
A. Opportunity Analysis-
(The following are ideas generated in the various brainstorming sessions during the 2
day meeting...they are just ideas and did not necessarily get to the task force's
recommendations)
Opportunities Derived from a Review of the
Differential Advantag.e
To collaborate with our neighbors.
Don't sacrifice quality through development. plan intelligently.
Secure head of household.. . entry level jobs.
Compact and balanced development.
To promote networks with other areas.
To develop and manage resources - sewer, water.
Basic industry i.e. software, labs. communications, research.
Identify infrastructure that is needed to attract businesses and line up funding.
Marketing plan to market what we have.
Literature to attract the businesses we want.
Affordable housing.
Identify what land we can use.
Need a change of attitude.. .not a retirement community.
Expand sphere of influence.
Need to be able to compete with out of state cities.
Need to be able to compete with California cities.
Need to deal with California's reputation as being difficult for business.
Not to look at the why not's.
Look at opportunities that we already have... 44 acres - what mix?
Educate public on need for jobs.
Enhance municipal revenues.
Enhance tourist industry.
More and better cultural facilities.
Need incentives.
Need a local well defined Economic Development team.
Funding.
Free local transit system.
Page 10
, . . .'
Opportunities Derived from a Review of the
Organization Process
Be willing to change rules and regulations.
Better communicate with citizens - No growth constituency. Environmental groups.
surrounding area citizens.
We need to be communicative - explain the rationale of the vision.
We need to define the Economic Development group - Who?
AARP is a resource.
We need to do our homework in applying for grants with state of California.
We need to break down the barriers in the community to Economic Development.
Coordinate and cooperate with all groups.
We need "The Land".
Zoning.
One contact at city efficient process - shepherding
Expand sphere of influence
Opportunities Derived from a Review of the
Markets
Need to evaluate what are the higher uses of the land.
Need to meet with consortium of cat Trans. developers to design auto park by Festival
Cinemas. (Rancho Grande)
Annex Bartleson Ranch and surrounding area - Research park.
South to Thompson (Los Berros) over to Oceano Airport.
Opportunities Derived from a Review of the
Vulnerabilities
Lack of Communi~ Acceptance
Find solutions to the problem and make them easy.
Educate and communicate.
Get organized and develop a plan and market plan to community to obtain majority
opinion.
Let community know how this will improve their life.
Show the need - who is going to do it?
Build an economic development organization to educate and mobilize community.
Page 11
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\
, , . .'
Zero in on what the community wants and make it happen.
Consensus building community wide.
Meet individually with protesters, if any, to diffuse them.
Show the benefits.
We can's assume how the community feels.
Obtain a formal buy-in by city and staff.
Emphasize benefits by press.
We need to anticipate what's going to happen 10 years.
Intensively promote - meetings, press.
Clearly define issues to people.
Point out detailed benefits - specific terms.
Page 12
'-
, . , ,
Lack of Resources - Land. Water
We need to review and update studies.
We need a tack force to identify shortages.
Bonds.
Reclamation. desalination.
Promote local business - taxes.
Grants.
We need to search out exports.
New areas will bring some resources.
New technology.
Work with other community and agencies.
Detailed study of all sources of water and areas we intend to annex.
Assessment districts.
Owner - developer financing.
Zoned or annex land with resources.
Create Mello - Roos.
Debt.
Research on our ground water.
Find a way to do it!
Build and Economic Development organization to:
Analyze resource changes
Innovate resource solutions
.
Page 13
. .'
c .. A . B'
ompetltlon ttractmg usmess
Work with them "us-us" attitude.
Prove we're the best - booklets/literature to show it.
Lobby with other cities/entities to change the negatives that come form counties and states.
Promote accessibility to Highway 101.
Sell one on one - networking - personal selling.
Find out what other cities are doing.
Expand sphere of influence now.
Build an Economic Development organization to do marketing. public affairs, and
coalition building.
Streamline permit process.
Create a marketing plan.
Show our benefits
Recruitment
Aggressively recruit.
Do required State and Federal requirements.
City and Chamber need to work together.
Seed money - from City and Corporations.
Promote quality of life.
Page 14
- ---,----..-. -
"
. .'
B. The Most Imponant Opponunities to Fulflll Our Vision
What are the most imponant opponunities to fulfill the vision?
A. Determine what we need to do to help existing business, enhance existing retail stores,
keep them happy, fulfill their needs, correct any shortcomings. Determine uses needed
by communicating and mitigate any concerns. Identify local businesses who plan to
expand. Watch the details. Streamline the approval process.
B. Ascertain that we have the resources to support new business. Create an environment
to suppon a resort destination and clean industrial park. Identify infrastructure for
expansion for Research and Development/ Industrial Park. Sufficient land that is
properly zoned. Develop potential for head of household jobs. Expand sphere of
influence. Attract new business. Identify areas and annex if necessary. Create
opportunity for new businesses. Detail study for the new industries. Welcome mat to
new business. Golf course and professional park.
C. To share the vision to the community and to encourage their support. Explain the
need. Begin community acceptance of the benefits. Communication and promotion to
prove to the community and ourselves that change will be better. Identify needs of
cities and County. Communicate to community.
D. Develop an economic. development to formalize and implement strategy and process.
Commitment from this task force. Consensus. Understanding and respect. Team with
clear responsibilities and expectations - marketing plan. Formal Economic
Development agency. Invest in a person. Address the vulnerabilities already identified-
who? How to pay for? Develop a team to capture the moment.
Page 15
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'.
. .'
PART III. PLANNING
A. Forecast
1. Five major expansions with existing businesses by December, 1994 (permits issued)
2. Survey results from introducing the vision to the community by 9/30/93.
Per survey with businesses.
Per public hearings.
Per survey with community.
Service clubs. Town Meetings.
3. Presentation to City's Long Range Planning committee on Feb. 24,1994.
B. Strategies
1. To redefine the membership and responsibility of the economic development council
of the Chamber of Commerce' and address the issues A. B. and C by 9/30/93.
(9 members. Tony)
A. The Plan to retain and expand existing business.
B. The Plan for business attraction.
C. The Plan to share the vision with the community.
2. To invite the other seven members to the economic development council meeting. To
go volunteer for 90 days and then see if we can generate some funds for paid staff.
Page 16
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.
. . ..
C. Key Actions to Take
1. To follow up on our survey by 9/30/93. (Ray, Heather and Rueben)
2. To identify what can be done to streamline the approval process by 9/30/93.
(Gee Gee, Doreen and Dave L.)
3. To provide local economic indicators to our businesses by Q}1arterly.
(Heather and Carol)
4. To communicate to the existing businesses that we appreciate them by 9/30/93.
(The Council Members, Jim, Pete)
5. To identify what we have:
a) Inventory of properties in fill
b) What could we do with those properties
c) Funds
d) Water
D. Assumptions to the Plan
1. That the community will participate in the vision.
2. That the Chamber of Commerce will take the lead.
Page 17
BUSINESS DEVELOPMENT
MARKETING STRATEGY
FOR
THE CITY OF ARROYO GRANDE
A Two-year Marketing Program
Prepared for the City of Arroyo Grande
December 1997
This Study was Funded by Community Development Block Grant Funds
Grant #96-EDGB-41 0
FINAL REPORT
Presented by
Applied Development Economics
, In association with
Wes Ervin & Associates
8754 Kevmich Way
Orangevale, CA 95662
BUSINESS DEVELOPMENT
MARKETING STRATEGY
FOR
THE CITY OF ARROYO GRANDE
TABLE OF CONTENTS
PAGE
Executive Summary 1
I. Introduction 1
n. Recommended Goals and Actions to Achieve Goals 3
m. Business Creation and Encouragement 6
A. Small Business Climate 7
B. Recommended Policies, Actions and Tactics 9
1. By the City Council 9
2. By the Business Innovation Specialist 11
C. Business Innovation Partners 13
D. Small Business Marketing Tool Kit 15
E. Business Innovation Action Plan & Budget ,IS
IV. Business Marketing and Attraction 17
A. The Marketing Process 17
B. The Arroyo Grande Product 18
1. Business Climate 18
2. Real Estate 22
3. Competitors and their products 23
C. Target Industries 25
1. Recruitment Targets 26
2. Geographic Location of Target Markets 26
3. Site Selection Factors Sought by Target Firms 31
, D. Marketing Tactics 31
E. The Marketing Tool Kit (Collateral Materials) 39
F. Staffing and Resource Team 42
1. Staffmg 42
2. Resource Team 44
G. Prospecting, Selling, Lead Processing, Reporting and Evaluating 46
H. Business Attraction Recommendations 51
I. The Business Attraction Work Plan & Budget 52
V. Target Industry Group Benefit 54
,
- ~-_...~----"_.._.,-
APPENDICES
List of Sources (Documents, Individuals, Web Sites) Appendix I
Excerpts from San Luis Obispo County Overall Economic Development Program Appendix 2
Selected information from the Internet Appendix 3
Survey of Businesses in Arroyo Grande and the Central Coast Region Appendix 4
San Luis Obispo County Industry Profiles Appendix 5
LIST OF TABLES AND CHARTS
TABLE TITLE PAGE
I Arroyo Grande Jobs by Sector 2
Matrix of Small Business Providers in San Luis Obispo County 14
Business Innovation Work Plan and Budget 16
San Luis Obispo County Business Climate Assets and Liabilities 21
2 Assumed Land Uses at Arroyo Linda Crossroads 22
3 Snapshot of Competing Industrial Areas 24
4 Arroyo Grande Target Market Locations 26
5-9 Target Industry Site Selection Factors 28-29
10 Employment in San Luis Obispo County in Target Industries 30
11 1995 Employment in Selected Industries in San Luis Obispo County 30
12 Cal Poly Enrollment in Selected Majors 1995-96 30
13 Marketing Tactics and Their Primary Targets 32
14 Suggested Tactics to Market Arroyo Grande 33
15 When to Create Marketing Tools 40
16 Time Estimates for Various Marketing Activities 44
17 Arroyo Grande Business Attraction Resource Team 45
Business Attraction Work Plan and Budget 53
18 Occupational Distribution for Target Industries 55
Appendices, Tables, and Charts not included in staff report.
--~---
BUSINESS DEVELOPMENT MARKETING STRATEGY
FOR THE
CITY OF ARROYO GRANDE
EXECUTIVE SUMMARY
Introduction
In the Spring of 1997, ADE began a study for the City of Arroyo Grande to explore in depth the
business development opportunities available to the City due to the growth in high-tech services
and manufacturing firms in the three counties that make up the Central Coast region of Califomia;
Monterey, San Luis Obispo and Santa Barbara. In addition, the study was to provide the City with
an economic strategy and implementation plan for marketing the City to firms in the business
clusters identified as targets of opportunity. This fmal report presents the findings of the study, and
the economic strategy and implementation plan recommended by ADE.
Background
In conducting this study ADE administered a telephone survey of 200 businesses in the three-
county area to find out more about their business and the competitive position in the Central Coast
Economy. The survey also addressed the issue of employment and income growth in the area and
whether or not. essential suppliers were in easy reach (see Appendix 4 for a summary of survey
responses). Fact Sheets for all ofthe industries included in the survey were also prepared to further
the City's understanding of these industries (see Appendix 5). The project team also interviewed
over 35 individuals to supplement the fmdings of the survey and further explore business expansion
and attraction opportunities for the City. Finally, the ADE project team conducted an evaluation of
available industrial sites in Arroyo Grande and competitive areas to determine the potential for
housing expanding and newly created firms. The following is a summary of our key findings.
Business Survey Results
Seventy-five percent of the firms included in the survey agreed that there are expansion
opportunities in this area. This is primarily an acknowledgment of the fact that the minimum
requirements such as skilled labor, delivery services and high speed Internet access are available to
permit firms to conduct business and reach their markets which are predominantly outside the
region. Few of the firms have any local customers. The quality of the labor force is a primary
concern for these finns, and there was some disagreement over whether local workers are
sufficiently well trained. Some firms felt that the high cost of moving materials in and out of the
region is a disadvantage while others thought that the location midway between Los Angeles and
San Francisco allowed better access to both regions. Several of the firms have moved into the area
from other locations where they started.
i
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These interviews pointed out the inherent advantage of software development as an economic
development target. The costs of starting up and operating software firms are relatively low, so the
main location criteria becomes quality of life, for which Arroyo Grande has plenty to offer. This
also reinforces the point about the connection between the residential market in Arroyo Grande and
business development opportunities, particularly related to home-based businesses. However, when
these firms are successful, they tend to grow fast and the City must be prepared to accommodate
this growth or it will be difficult to sustain lasting job development in the community.
Business Fact Sheets
Business fact sheets have been prepared for selected industries in the Central Coast Region. This
information can help the City focus its marketing and business development efforts by providing a
more in-depth discussion of regional and national trends for each kind of business. The fact sheets
constitute a compendium that can be updated and expanded as needed to support follow-up with
business leads or other planning and marketing activities. See Appendix 5 for an explanation of
the information presented.
Economic Strategy
As a part of this study the ADE Project team reviewed background materials related to the
development of a marketing plan for the City, conducted interviews with individuals knowledgeable
about the area's economy and trends and surveyed selected businesses in San Luis Obispo,
Monterey and Santa Barbara County regarding their future business plans and attitudes about
doing business in the region.
This research confirmed fmdings previously made by ADE and other research efforts, that this area
is uniquely suited for the development of small businesses that are providing goods and services to
high tech industries located throughout the world. Moreover, our research also resulted in a high
level of optimism regarding the continuation, and perhaps acceleration, of this region as a center
for such activities.
A significant barrier to full participation in this business growth, however, is the lack of land and
facilities available for development within the City. This deficiency can, and should be, mitigated
in the long run by the utilization of the Frederick property to attract businesses seeking sites for
expansion or new starts in the Central Coast economic region. While this should be pursued, it will
not provide for short-term demand for business sites in Arroyo Grande.
The City of Arroyo Grande can encourage growth in the short-term by encouraging the continued
location of entrepreneurs in the City through a program nurturing new enterprise development
through incentives for home based businesses, provision of facilities for new business starts with
less than three employees, and the construction of a small business park suitable for location of
these firms as they expand.
\
While no statistical documentation is available, there is considerable evidence that local demand for
an entrepreneurial support program exists:
. Cal Poly is currently working on the development of an incubator program that would
ii
-- -- ---~~-~--_..-
complement this effort by producing a steady stream of tenants requiring facilities for
expansIOn.
. There are a significant number of home based businesses in the area that may want to locate in
business facilities as they grow.
. The City of San Luis Obispo has just released a report suggesting that the City focus on the
expansion of small software firms in the area and pursue the attraction of others.
. Officials at Vandenberg Air Force Base and the California Space and Technology Alliance
expect a significant increase in launch and related activities in the next five years.
. Some, but not all of these activities, will be located on the Base or in Santa Maria at the
planned Airport industrial park, but this will stimulate growth throughout the area in the form
of suppliers.
. The Economic Vitality Corporation of San Luis Obispo County has established a priority for
supporting small business starts and expansions through a revolving loan fund.
. Local entrepreneurs in the software business have organized a group called Softec to share
information and further the interests of their industry.
. ADE's survey of area businesses disclosed that most located here because of the area's quality
of life, the availability of a skilled workforce and a business climate conducive to
entrepreneurship.
. The ADE survey also indicated that most of these businesses exported a significant percent of
their products and services, some world wide, which is a characteristic of high tech firms and
their suppliers.
At present, Arroyo Grande and the other cities and sub areas of the County must locate their niche
in future development based on observable trends and reasonable expectations. Given the above
conclusions of our research, it is recommended that the City of Arroyo Grande initiate the
following actions:
. The City should increase its participation in the activities of economic development
organizations throughout the County and the three-county region.
. The City should explore the creation of an alliance with other communities in the Five City
area to promote economic development to a broader audience that possible for one community.
. The City should create a new enterprise development program designed to nurture Arroyo
Grande entrepreneurs, including incentives for home based businesses and new enterprise
development.
,
Hi
. The City should explore the feasibility of creating an incubator facility in the City in
connection with the program being developed by Cal Poly.
. The City should work closely with the owners of the Frederick property to insure that this
development results in a world class business park as a flagship for identification of the
Central Coast as a center of high value added economic activity.
The Implementation section summarizes the recommended implementation plan for the City.
.:)....
Implementation
Once one or more new business parks are developed, the City of Arroyo Grande has the potential
to become a competitive location for expanding and relocating businesses. It also has the potential
to become a diverse, balanced economy all its own. Until then, the City must focus its business
support efforts on small and emerging businesses.
A two-part economic development program is recommended in this report: I) A Small business
creation and encouragement program which should begin immediately; and 2) a business attraction
program, with preliminary steps undertaken now and active recruitment beginning when the City's
first new business park is approved.
The City is not a self-sufficient and dynamic economic environment. In fact, lack of diversity
constitutes a major problem for both the City and the County. Jobs are exported, and there is a
heavy reliance on tourism and other service industries. A truly balanced economy would look more
like California as a whole:
Goods tlforrmtion tlformation
Resource 8% 2% 12%
5% ~ Goods ~
~ Service 23% ~ Service
85% 60%
Resource
5%
Arroyo Grande California
Arroyo Grande needs to create over 1,000 manufacturing jobs (goods-producing sector) if it is to
approach the diversity of California. This is realistic in Arroyo Grande if both of the business
parks discussed in this report are built.
Business Creation ahd EncouralZement
The City is in a strong position to encourage its entrepreneurial base, but has no history of
commitment in this area. The City Council must make the required commitment. The Enterprise
Development Program recommended in this report would be an excellent start. Implementation
iv
will bring resources, better coordination among small business service providers, more jobs to the
City, and improved services to the local business community. It will also bring outside recognition
to the City of its commitment to a healthy economy. Staff is the major expense for the program.
Business Attraction
The City has no industrial real estate product to market. Once one or more business parks are
approved, the City can enter the business attraction game knowing it will be competitive with
Santa Maria, San Luis Obispo and other local communities.
The Space industry and its technology spin-offs are poised to expand about the time the City's
product will come on-line. Other growing industries to target include medical and nonmedical
instruments, communications equipment and services, publishing, metal fabrication, agricultural
products, and business and professional services. Industries tend to cluster, so specific geographic
areas can be canvassed for prospects in each industry.
A specific set of business attraction tactics and marketing tools has been recommended. The
tactics and tools are proven effective by economic development practitioners, and are chosen to
effectively generate leads, prospects and results from the specific target industries. Recommended
initial tactics include a personal networking by dedicated staff, a web site (a must for technology-
oriented targets), public relations, a newsletter, the Business Attraction Resource Team, a new
theme/logo/positioning statement for the City, and a mix of advertising and trade show attendance.
Tools include a presentation folder, a Community profile, an industrial map of the new park(s), a
business response (fulfillment) piece, and other materials. If the EVC has an active business
recruitment program by that time, the tactics and tools should be developed to complement and
augment the EVC's activities. -A modest program has been recommended, which would cost
about $100,000 per year, including staff.
Recommended Goals and Actions
In order to implement the economic development program recommended in this report, several key
policy and action decisions are needed from the City Council:
Business Creation And EncouralZement
. Create a new Enterprise Development Program to include the elements described in this
plan;
. Create a new position and hire a Business Innovation Specialist responsible for implementing
the Enterprise Development Program. The Business Innovation Specialist should implement a
set of tactics and develop a set of tools designed to identify, contact and assist small and
entrepreneurial companies in Arroyo Grande;
. Identify the City's home businesses and entrepreneurs and survey them for their opinions on
, policies the City can enact to enhance their chances for success;
. Make appropriate policy changes, enact appropriate incentives;
. Continue to sup~rt the small business RLF and other activities of the San Luis Obispo
County Economic Vitality Corporation (EVe);
. Use redevelopment and other City authorities to directly help developers create new-space
useful to small business office users, and to create incentives for those businesses;
v
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. Join several other local organizations to enhance networking and visibility, including Softec,
the Santa Maria Economic Development Association, the California Space and Technology
Alliance;
. Support efforts by Cal Poly and the Lucia Mar School District to create business innovation
and education projects.
Business Attraction
. Approve the Arroyo Linda Crossroads project. This project will create needed jobs not reliant
on tourism or retail trade;
. Support the twenty-acre business park concept being developed by the Lucia Mar School
District;
Once one of these projects is approved (and before construction begins) .......
. Hire a business recruitment specialist to finalize and implement a targeted business attraction
program to help fill the park(s). If the EVC has an active business recruitment program in
place by this time, the Business Innovation Specialist may be able to pick up these additional
duties;
. Recruit the local Business Attraction Response Team;
. Attract one major new businesses and 40 new jobs in the first year, and two major businesses
and 80 new jobs in each subsequent year.
,
vi
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BUSINESS DEVELOPMENT MARKETING STRATEGY.
FOR THE
CITY OF ARROYO GRANDE
I INTRODUCTION
Once one or more new business parks is developed, the City of Arroyo Grande has the potential to
become a competitive location for expanding and relocating businesses. It also has the potential to
become a diverse, balanc~ economy all its own. Until then, the City must focus its business
support efforts on small and emerging businesses.
A two-part economic development program is recommended in this report: I) A Small business
creation and encouragement program which should begin immediately; and 2) a business attraction
program, with preliminary steps undertaken now and active recruitment beginning when the City's
first new business park is approved. Each part is designed as a stand-alone marketing program
implemented by different staff. However, the recommended Small Business Specialist should also
begin implementing the preliminary steps in the business attraction plan so the City is well
positioned for active recruitment.
The following key assumptions were used in developing the Arroyo Grande plan:
. The City should partner with the San Luis Obispo Economic Vitalitv COrDoration. the Small
Business Assistance Center. the Santa Maria Valley Economic Development Association. and
with other local and regional economic developmeJ:1t organizations whenever possible. Joint
small business assistance activities are cost-effective when services are not duplicated. Joint
marketing activities often include outreach to common target industries, joint prospect
recruitment, and business climate improvements. Partnering will maximize the cost-
effectiveness of the City's economic development budget, and will more effectively utilize
staff.
. Since few businesses now consider AIroyo Grande or the Five-cities area as a site for their
expansions andlor relocations, the City needs to develop an image as a community interested in
economic development. This is critical. Once an image is built, lead-generating marketing can
begin. The timing of the shift to active recruitment should coincide with the development of a
business park;
. Because the development, sales and leasing cycles for industrial real estate are long (1-3 years
or longer) the City will need to commit to a consistent loml: tenn marketinR prORram. A multi-
year commitment with consistent follow-through is crucial. Since most successful business
marketing programs have all been consistently applied for 5 years or longer, it is better to
implement a modest plan over a longer period of time.
. The plan must reflect modest staff time availabilitv. New City staff to implement this plan is
recommended. Current planning staff, plus interns and specialized support staff (e.g.
administrative, public relations, graphic design, etc.) may be able to fit this program into
,
existing workload, but it would then be much more modest, and much less effective;
. Only proven economic development tactics. tools and activities are recommended.
1
Why Economic Development?
The mission of economic development is the creation and maintenance of a healthy economy.
Communities that have balanced economies are better situated to withstand economic changes than
those too dependent on one or a few industries. Arroyo Grande recognizes thi~ in its economic
strategy goal:
"To be a balanced community that preserves our unique, historical character while
creating a self-sufficient and dynamic economic environment". (Long Range Planning
Report, 1996, page 44)
The City has not reached the state of a "self-sufficient and dynamic economic environment." In
fact, lack of diversity constitutes a major problem for both the City and the County. Jobs are
exported, and there is a heavy reliance on tourism and other service industries. A truly balanced
economy would look more like California as a whole:
Goods ....formation ....formation
Resource 8% 2% 12%
5% Goods
23% Service
Service
85% 80%
Resource
5%
Arroyo Grande California
Table 1
ARROYO GRANDE JOBS BY SEcrOR1
Sector Jobs
Resource . 400
Information 200
Goods 500
Services 5,500
TOTAL 6,600
Arroyo Grande needs to create over 1,000 manufacturing jobs if it is to approach the diversity of
California. This is unrealistic in a tourism-dominated region unless one or both of the business
parks discussed in this report are built. Iffor example the 674,000 square feet ofR&Dllight
industriaVcorporate office space proposed at Arroyo Linda Crossroads is built, it could bring
between 1,350 and 2,000 new non-tourism, non-retail employees2 at full build-out. Further, if a
twenty-acre business park is built adjacent to the High School, it could ultimately support 287,000
square feet of office and light industrial space, creating 1,400 new office jobs.
1 Numbers are rounded to nearest 100. source = ADE's 1995 Economic Opportunities Analysis. Resource
producers include energy, mining and agriculture; Information producers include data processing,
communications and software; Goods producers are in manufacturing; Service producers include retail,
wholesale and business, professional and personal services.
2 Standard factors used for employment per square foot of building range trom 1 per 1,000 square feet for
distribution, to 2.5 per 1,000 square feet for manufacturing, up to 5 per 1,000 square feet of office.
2
n RECOMMENDED GOALS AND ACTIONS
In order to implement the economic development program recommended in this report, several key
policy decisions are needed from the City Council, and several key actions are needed from staff.
These recommendations are detailed in each section, and are summarized here as yearly goals:
Recommended Goals and Actions - Year 1
Business Creation And Encouragement
. Create a new Enterprise Development Program to include the elements described in this
plan.
. Create a new position and hire a Business Innovation Specialist (BIS). The Specialist will be
responsible for implementing the Enterprise Development Program
. Identify the City's home businesses and entrepreneurs and survey them for their opinions on
policies the City can enact to enhance their chances for success.
. Continue to support the small business RLF and other small business activities of the. San Luis
Obispo County Economic Yitality Corporation (EYC). Be visible at the EYC's events,
functions and committees. Maintain an active membership.
. Use redevelopment and other City authorities to directly help developers create new space
useful to small business office users, and to create incentives for those businesses.
. Join Sofiec and send the Business Innovation Specialist to its functions
. Join the Santa Maria Economic Development Association and send the Business Innovation
Specialist to its functions.
. Join the California Space and Technology Alliance and send the Business Innovation Specialist
to its functions.
. Support by resolution by Dr. Allen Haile at Cal Poly to develop a future technology
park/incubator/conference center in San Luis Obispo County. Campaign for a portion of that
concept to be built in Arroyo Grande;
. Support by resolution the twenty-acre business park concept being developed. by the Lucia Mar
School District.
. Include an economic development element in the General Plan revision process now beginning.
. Sponsor a community education program to teach local elected officials and residents
about the value of entrepreneurs to the regional economy.
. Assign the Business Innovation Specialist to establish working relationships with all
organizations and individuals that provide training, recruitment, technical assistance and
financing to small business owners and their employees.
. Track new business starts and home-based businesses which may need support services.
Communicate directly with these businesses through direct mail, welcome packets, phone calls,
and group functions.
,
. Work with the local commercial real estate industry and existing building owners to develop an
inventory of existing available small business space;
. Work with the cities and county to identify policies, regulations, fees, etc. that are particularly
onerous to small business start-ups and develop solutions.
3
. Work with the local Chambers, the SBAC, the EVC, etc., to sponsor and cosponsor local
seminars and workshops that help entrepreneurs through the process of local governmental
requirements as well as other start-up needs (business plan, etc.).
. Regularly attend the meetings of the following organizations: \
. Softec, whose mission is "Networking of the humankind";
. The San Luis Obispo Economic Vitality Corporation
. The Santa Maria EDA;
. The California Space and Technology Alliance;
. The Arroyo Grande Economic Advisory Committee;
. Work with local lenders to increase their comfort level for high-tech lending.
. Subscribe to the Space and Missile Times, and to any other useful infonnational documents.
. Create a new business innovation web site.
. Create a welcome packet and a small business startup packet.
. Promote Arroyo Grande's image as an innovative place to do business -- a place that cares
about economic development.
Business Attraction
-
. Complete environmental review of and approve ,the proposed Arroyo Linda Crossroads project
(either as proposed or as modified during the review process). This project will create needed
jobs not reliant on tourism or retail trade.
. JQin the Santa Maria Economic Development Association and attend its functions.
. Join the California Space and Technology Alliance and attend its functions.
. Support by resolution the twenty-acre business park concept being developed by the Lucia Mar
School District.
ReCommended Goals - Year 2
Business Creation And Encoura$!ement
. Continue the activities begun in Year I.
Business Attraction
. Complete the annexation process for Arroyo Linda Crossroads. Begin Phase I construction.
. Begin business attraction marketing activities, including preparation of an advertising plan,
preparation of a trade show plan, a direct mail program, and a business recruitment web page.
. Prepare the Arroyo Grande business response piece and associated maps of the approved
business parks.
. Hire a business recruitment specialist. Note that if the EVC has activated its recruitment
4
program and is sending the City leads, and if the workload of the Business Innovation
Specialist in year 2 is such that he/she can also perfonn recruitment activities halftiine, both
functions could be conducted by the same individual.
. Recruit the business attraction team. Work with the EVC as its business attraction plan is
established. Share leads with the EVC, the Santa Maria EDA, CST A and Trade and
Commerce Agency.
. Implement the plan and attract one major new bwJinesses and 40 new jobs to the Phase I
project area.
. Continue promoting Arroyo Grande's image.
. Begin lead-generating promotional activities, including personal networking, advertising and
direct mail to selected industrial targets.
Recommended Goals - Year 3 and beyond
Business Creation And Encoura2ement
. Continue the activities begun in Year 1.
Business Attraction
. Complete Phase I construction and begin Phase II at Arroyo Linda Crossroads (subject to
market demand).
. Continue and expand regional and site-specific marketing activities.
. Attract two more new businesses and 40 new jobs to the Phase I Project area.
. Continue promoting Arroyo Grande's image.
,
5
---
m. BUSINESS CREATION AND ENCOURAGEMENT
While inclusive of retail and tourism-dependent businesses, the following discussion is geared
toward assisting entrepreneurial fIrms whose growth potential is based on exporting goods and
services outside the community. These fItms are typically non-retail, and not dependent on visitor
traffic for their sales.
In addition to job creation and tax generation, small flI'111S often generate spin-offs for other
business ventures. Once in a while a small fInn becomes large, employing hundreds. Small fIrms
also help to strengthen the economic linkages in the community.
A successful entrepreneurial support program requires the close cooperation and commitment of
both public and private sector entities. According to many experts on entrepreneurship,
communities with strong entrepreneurial atmospheres, or those willing to accept and nurture the
entrepreneur, have benefIted economically far beyond the cost and efforts involved in doing so.
Entrepreneurship is one of the key strategies for community economic stability and diversifIcation
over the long tenn.
Colleges and universities throughout California have been saying they want to work more closely
with business to develop new technologies and prod economic growth. High tech businesses have
also been saying they want to do the same with their local universities and colleges. But actually
connecting well requires a long-term commitment on both sides, and a consistent effort by
dedicated staff to establish, nurture and continue effective relationships. The County of San Luis
Obispo and the City of Arroyo Grande have a good start with some excellent programs in place
and some concepts under development. However, if the City is to rise above average, it needs to
commit to:
. Creating a business support program;
. Staffing, funding and supporting the program;
. Promoting the program's activities and results.
Many business startups begin in the City. In addition, many expansion opportunities come from
within the City and County, either from direct expansions, vertical integration of existing
companies, or through supplier/customer relationships. By implementing the Enterprise
Development Program described below, at least seven key benefIts will be achieved for the City:
. Companies become aware that government wants them to succeed;
. Government increases its awareness of the needs of its existing businesses;
. Government increases its awareness of regional weaknesses and strengths;
. Jobs are saved if existing problems can be fIxed;
. New job-creation opportunities are discovered;
. Supplier industrieS are identifIed for recruitment from outside;
. The City and other economic development providers improve their services.
6
A. Small Business Climate
This section attempts to answer the question: Does Arrovo Grande have the elements to
effectivelv rise above the avera2e with a small business/technolo2V promotion oro2I'am?
There are six important elements of a local environment that nurtures ~e entrepreneurial initiative:
1) Committed local leadership
2) A pool of entrepreneurial talent, including existing entrepreneurs
3) Local sources of innovation and collaboration (i.e. research centers and colleges)
4) Small business infrastructure (e.g. small office arid manufacturing space,
telecommunications and transportation services)
5) Access to capital
6) Community spirit and civic pride
Arroyo Grande clearly fulfills elements 2 & 3, but needs work on the other elements
Element 1 - Committed local leaders hiD
Although the City's leaders have expressed a desire to promote economic development and have
taken several steps in that direction, the City Council needs to improve its commitment by adopting
clear policies and programs.
According to the 1994 Business Retention. Exoansion and Attraction Study, Local governments in
San Luis Obispo County have a history of slow decision-making, and of fostering an ambivalent
attitude toward development. Resistance to development is an integral part of the community
culture, leaving business startups and relocation prospects frustrated. This prevailing culture is a
de facto restriction that manifests itself through a slow and laborious regulatory and permitting
process. The prevailing attitude is also true in Arroyo Grande, as evidenced by the City's
economic development goal, which emphasizes preservation ahead of economic vitality:
"To be a balanced community that preserves our unique, historical character while
creating a self-sufficient and dynamic economic environment". (Long Range Planning
Report, 1996, page 44)
Another example of the City's resistance to development is the recent abandonment of the Donnelly
business park concept. This small job-generating project, proposed on one of the few tracts of land
suitable for a business park, has now been abandoned by its proponent, apparently based primarily
on neighborhood opposition at a preapplication hearing. The public forum on this project was
premature. The project will never be fully evaluated for its potential job creation, tax revenue and
other benefits to the City as a whole.
In spite of the prevailing preservation attitude, the City can take action to promote economic
development. First, the City needs to forge a strong partnership between local government,
entrepreneurial service providers and the entrepreneur. The City can significantly enhance its
position by creating a new Enterprise Development Program, and by hiring a Business
Innovation Specialist, thus becoming an entrepreneurial service provider itself.
Second, the City Council, which has no business park suitable for research or high technology, can
enhance its attractiveness by visibly supporting the proposed Arroyo Linda Crossroads project.
7
This project can be a world-class technology park, and would create 53 acres of land for light
industrial and office as currently proposed. A leadership position would send a message
throughout the state that the City of Arroyo Grande is interested in attracting new business. Since
this project requires annexation and is linked to the new interchange, the proj~ is likely to take
several years to develop.
The City should in the interim support the creation of a small business park somewhere in the City
~ if not on the Donnelly property as proposed this year, then perhaps adjacent to Arroyo'Grande
High School where it can be linked to the Tech Plaza program. There is an obvious immediate
need for office and manufacturing space in the City. The City must move to fill that need, or it will
forever be reliant on its retail and residential sectors.
Element 2 - Pool of entreDreneurial talent
According to the Economic Opportunities Analvsis. Arroyo Grande's labor force is more diverse
than the job base, causing two-thirds of the workers to commute to jobs outside the City. Nearly
12 percent of the workers have manufacturing and distribution jobs which are not available in
Arroyo Grande, so they presumably commute to work in the Santa Maria Valley. Conversely,
Arroyo Grande has a strong professional services,-business services and healthcare presence. 36%
of the County's professional services employees work in Arroyo Grande. 27% of the City's
residents are in manageriaVexecutive and professional occupations.
Although not quantified, it is generally understood that a significant portion of the City's work
force is entrepreneurial, and a significant portion of those are small companies employing less than
three people. The statewide average is between five and six percent self-employed. Of the 1,296
business licenses obtained between January and July 1997, 179 or 14 percent were for home
occupation permits. There are tremendous opportunities to retain and grow these budding
businesses.
Element 3 - Local sources of innovation
The City clearly has local sources of innovation and collaboration from which to draw. Nearby
Cal Poly is the primary source of programs, opportunities and experts. In addition, Vandenberg
and UC Santa Barbara are near enough to supply expertise in additional disciplines. The business
that have collaborations with these institutions are also an important source.
Element 4 - Small business infrastructure
Existing available small business space is limited, and is not well catalogued. The City should
work with the local commercial real estate industry and existing building owners to develop an
inventory.
Telecommunications infrastructure is adequate now. However, the City should support extending
the fiber optics network into the City to enhance telecommunications capabilities. Fiber optics
capability is a perceived symbol of an adequate hi-tech infrastructure.
Transportation is adequate for Central California. The City is on Highway 101, the major north-
south corridor. Rail is not available in the City, but is not needed by small technology
entrepreneurs. The City should recruit new industries that do not need rail.
Small business services and assistance programs are extensive, but not well coordinated. Small
business service providers now available include general assistance, technical assistance, training
8
for employees, export assistance and information. Federal and state grant and technology
assistance programs are available to the City as much as any community. If the City were to
coordinate these services and help deliver them efficiently to the business community, a visible and
positive momentum would develop. See also the attached table of small business service providers
Element 5 -- Access to capital
Access to capital is unclear at this time. SBA and other small business lending is available. There
is a general belief that local business lenders can provide enough capital, but that local lenders are
used to agricultural and retail lending, and .are not yet comfortable with lending in high tech
industries. The Business Innovation Specialist should catalog small business lenders, venture
capital (growth stage) and angel capital (startup phase) sources.
Element 6 - Community spirit and civic pride
Civic pride and community spirit are present in Arroyo Grande. The Village area is a prime
example, as is the community's dedication to preserving the existing quality of life.
B. Recommended Small Busiiaess Policies, Actions and Tactics
J. Recommended Policies and Actions bv the City Council
Policies
l. The City should increase its oarticioation in the activities of economic develooment
organizations throughout the County and the three-County region.
2. The City should create a new Enterprise Development Program designed to nurture
Arroyo Grande entrepreneurs, including incentives for home based businesses and new
enterprise development.
3. Visibly support the business park concept being developed by the Lucia Mar School
District. The district is considering creating an education/innovation Dark on twenty acres
adjacent to Arroyo Grande High School.
4. The City should explore the possibility of creating an incubator facility in the City in
connection with the program being developed by Cal Poly and/or the Lucia Mar School
District.
Actions
To strengthen the six necessary nurturing elements the City should create a new EntenJrise
Develooment Prollram. The Program would identify and provides needed services (e.g., technical
assistm1ce to home based businesses, helping fledgling companies fmd office and manufacturing
space, promoting value-added agricultural production, etc.). Emphasis should be on helping
businesses that export goods and services out of the County. To create the prograrn,.the City
should:
. Create a new position and hire a Business Innovation Spedalist (BIS). The Specialist's
mission is to understand and minister to the needs of the A"ovo Grande bU3iness
community. with a special emphasis on horne-based and emerging technology-related
businesses. Alternatively, the City can contract for those services. Support the Specialist
through the City Manager's office. Recommended duties of the BIS are outlined later in this
9
section.
. Complete environmental review of, approve and annex the necessary property for the proposed .
Arrovo Linda Crossroads project (either as proposed or as modified during the review
process). This project will create needed jobs not reliant on tourism or retail trade.
. Support the building of a freeway interchan2e at EI Campo or another of the alternate locations
so the Arroyo Linda Crossroads project will have adequate access to US 101.
. Identify and survey the City's home businesses and entreoreneurs (lists obtained through the
County's database, business license info, word-ofmouth, and/or advertising). Ask them their
opinions on policies the City can enact to enhance their chances for success. See the attached
suggested short survey. Potential new or improved policies should be investigated in the
areas of:
. pennitting;
. business licensing conditions and fees;
. small business assistance, including (technology support, financing, export assistance,
technical assistance and advice);
. The need for a physical incubator space in Arroyo Grande. These small finns will
most often need small office spaces to rent that are wired for stat~f-the-art
computerlIntemetlcommunications equipment.
. Financially support the small business RLF and other small business activities of the San Luis
Obispo County Economic Vitality Corporation (EVC) - Already completed;
. Use redevelopment authority to directly help developers create new space useful to small
business office users in the Village area and in other areas of the City. The redevelopment
project area includes most commercial and office zoned land in the City
. Consider using the Redevelopment Authority and its powers to create incentives. Incentives
can include the typical infrastructure financing activities, but can also include other small
business incentives such as facade improvement loans, bonuses and/or low-interest loans to
landlords and tenants, fee deferments, facade improvement rebates, etc. After surveying
existing businesses, investigate a few modest programs that would effectively help existing
businesses. The City ofWatsonville and the Sacramento Housing and Redevelopment
Authority are both aggressive with incentive programs.
. Support the quick extension of the fiber optics network into the City to enhance
telecommunications capabilities. Once available, market this feature. Fiber optics capability
is a perceived symbol of an adequate hi-tech infrastructure. Fiber optics lines are not actually
crucial to medium and small businesses as long as enough hard-wired lines are available, and
as long as T -1, ISDN and other high-volume and high-speed switching equipment is installed
by Pac Bell, GST/CallAmerica or others as needed.
. Whenever possible, use available COBG and other lD'ant funds to implement any aspect of the
program that is eligible;
. Join Softec. the Central Coast Software and Technology Association, a local software industry
organization dedicated to "networking of the human kind";
. Join the Santa Maria Economic OevelopmentAssociation (EOA). The Santa Maria area
employs a number of City residents, and business spin-offs from that area are likely.
. Join the California Space and Technolo2V Alliance in January. The CST A will soon become
the California Spaceport Authority pursuant to AB 1475. Memberships and other forms of
10
participation are being sought. This organization will be an entree into the space technology
industry;
. Work closelv with Cal Polv. Participate in Allen Haile's program to develop a future
technology park/incubator/conference center. Although the conference center component of
Dr. Haile's proposal would probably have to be located on or near campus, the business
park/incubator component need not, and could perhaps ultimately be in Arroyo Grande;
. As noted above, explore the feasibility of establishing a small business incubator. Incubators
should be properly studied prior to implementation. In the interim, the small business
assistance activities described here will satisfy the needs of the City's small businesses and can
become an effective "incubator without walls". Feasibility of an incubator should be linked to
Dr. Haile's program at Cal Poly, and/or to the business park concept being considered by the
Lucia Mar Unified School District near Arroyo Grande High School.
. Include an economic develooment element in the General Plan revision process now beginning.
. Sponsor a community education or02I'am to teach local elected offici~ls and residents about the
value of entrepreneurs to the regional economy.
. Attend the CALED conference each year in March or April, and all its other functions.
2. Recommended Tactics and Actions bv the Business Innovation SDecialist
The Business Innovation Coordinator should be responsible for implementing the new Program.
Specific duties of the Specialist should include:
. Learn about and establish workin~ relationshios with the following organizations and
individuals that provide training, recruitment, technical assistance and financing to small
business owners and their employees. The Specialist should attend working meetings,
workshops, conferences, seminars and other events sponsored by these organizations. The
following list is not in any priority order (see also the Matrix of Small Business Service
Providers):
1. the Cal Poly Cooperative Education Program, which places Cal Poly students in
summer and internship positions;
2. Cal Poly Centers of Excellence (e.g. Computer-Aided Design Research Center, Small
Business Institute, Computer Integrated Manufacturing Center, Biotechnology
Research and Training Center)
3. The San Luis Obispo EVC Revolving Loan Fund, and the staff of the EVC;
4. The California Space and Technology Alliance, soon to become the California
Spaceport Authority;
5. Vandenberg's small business office, which promotes local small business contracting
on the base;
6. Dan Wenker, Chief of Planning, who handles economic development for the base, and
who is responsible for recruiting civilian companies that can use the excess capabilities
of facilities and expertise on the base;
7. The Cuesta College business assistance entities housed at the Institute for Professional
Development, including:
8. Cuesta College Small Business Assistance Center (California Small Business
Development Center designee for the County), which provides general small business
11
--------
assistance, and helps companies find specialized assistance, financing and export
assistance;
9. Tech Prep, a statewide program to coordinate high school, community college and
university cumcula so that students do not duplicate or skip essential training;
10. Contract Education, providing customized training to employees on a contract basis;
11. The Cuesta College President's office, Business School and other general education
departments;
12. The Technology Plaza/Systems Discovery Center in the Lucia Mar School District,
which works with ten major corporations and Ventura Community College to teach
high school students outcome-based company-specific technical skills so they can be
directly employed upon receiving an AA degree;
13. The Arroyo Grande High School Business Education - School of Technology and
Astronautics Academy;
14. The California Manufacturing Technology Center in Hawthorne;
IS. The Private Industry Council ofSLO County (PIC). The PIC designs customized
training programs for employers and also has several specific and cooperative
programs (e.g. medical Occupation Program for entry-level health care occupations);
16. EDD, which provides placement and training assistance, conducts workshops, matches
jobs to applicants through Job Match;
17. the San Luis Obispo Regional Occupation Program (ROP), which provides classroom
and on-the-job training for area high schools;
18. Local unions, which offer apprenticeship training for trades;
19. GAIN, which provides job placement and job training for welfare recipients;
20. SCORE;
21. Locally-owned banks, including Mid-State Bank, Santa Lucia National Bank and
others (see bank list in Appendix 3), many of which offer small business fmancing;
22. The California Trade and Commerce Agency and its Office of Small Business and
Small Business Development Center Program. These entities schedule conferences
and seminars;
23. Local commercial real estate professionals. The Specialist will be performing a
valuable service by keeping up to date on current listings and available space;
24. Work with local building owners to keep the inventory of available space current;
25. The Office of Small and Minority Business, which helps small, minority and women-
owned businesses contract with state agencies;
26. The other cities and chambers in the Five-Cities area;
27. Other organizations and service providers that can help the Specialist with his/her
mission.
. Track new business starts and home-based businesses which may need support services. Start
with the business license database. Use Act!@ or other off-the-shelf prospect tracking system.
Expand this database as new information is received. Search the Internet for companies with
web sites or listed in electronic directories. Segment the list to be able to sort for home-based
businesses, technology entrepreneurs, exporters, retail, other service and manufacturing. Each
category will have somewhat different service and facility needs:
12
. As mentioned above, first, send a direct mail survey to all businesses asking for
infonnation about the City and doing business there. See the sample attached
. Send a direct mail marketing piece to all small businesses in the database outlining the
City's business support policies and services;
. Send a welcome Dacket to new businesses as they are added to your database;
. Organize local venture forums. bringing together similar businesses to diseuss
technologies, ideas and opportunities. Dovetail on other forums whenever possible;
. Serve businesses on a case-bv-case basis as their individual needs are identified.
. Serve businesses in 2I"OUPS as group needs are identified.
. Work with the local commercial real estate industry and existing building owners to develop an
inventorv of existing available small business sDace. This space is limited in the City and not
well catalogued. Send a survey to owners of property identified in the City's new master list of
commercial and industrial properties. Link the inventory to a table which clarifies allowable
business uses in all zones, including single family residential, general commercial, village
commercial, office professional and industrial;
. Work with the cities and county to identify policies, regulations, fees, etc. that are particularly
onerous to small business start-ups and develop solutions.
. Work with the local Chambers, EVC, etc., to sponsor and cosponsor local seminars and
workshops that help entrepreneurs through the process of local governmental requirements as
well as other start-up needs (business plan, etc.).
. Reg;ularlv attend meetings of the following organizations:
. Sofiec, whose mission is "Networking of the humankind";
. The San Luis Obispo Economic Vitality Corporation
. The Santa MariaEDA;
. The California Space and Technology Alliance;
. The Arroyo Grande Economic Advisory Committee;
. Work with local lenders to increase their comfort level for and the availability of high-tech
lending.
. Publicize every positive event possible with local press and media;
. Write and widely distribute a newsletter;
. Subscribe to the Space and Missile Times, and to any other useful informational documents.
Attend events at Vandenberg
c. Business Innovation Partnen
The Attached Matrix of Small Business Service Providers includes most of the entities that can
assist the Business Innovation Coordinator. Other entities should be added to this matrix as they
become known. ,
13
-'~'_. .--- .."._._--". ----
Cuesta ColI.General Ed Pgms X X
,
GAIN X X
Unions X
ROP X X
EDD X
.PIC X X
Tech Prep @ Cuesta College X
-.
TechnolOgY Plaza @ AGHS X
Contract Training @ Cuesta College X
Cel Poly Cooperative Ed. Program X
~ Office of Small & Minority Business X
w X
Q Vandenberg Contractiong Office
:;
~ Vandenberg Small Business Office X
Q. > Local Realtors X
w W l-
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~ ~ :::>> SOFTEC X X
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D. SmaD Business Marketing Tool Kit
The City should market the strengths being sought by small high-tech companies, including:
. Labor availability
. Yenture CapitaVinvestment financing (e.g. venture capital groups, angel networks)
. Relationships with Cal Poly and its research capabilities.
Certain small business marketing and support materials should therefore be created. Elements of
these materials already exist in other places, including the City's web site, the SBAC web site and
materials, the EYC's literature, etc.
. Develop an expanded business start-uo and exoansion packet and publicize it widely. Included
should be information on the requirements and process for obtaining licenses, permits, etc., and
the fee structure for development; information on sales, state, federal and local taxes; workers
and unemployment compensation; any business incentive programs; and area small business
development resources.
. Create (as an adjunct to the City's web site and/or the Chamber's web site) a small business
assistance web site which includes email. Actively monitor email messages and update the site
regularly. Provide direct responses to inquiries by phone and email, and links to all relevant
small-business services and sites (e.g. Cuesta College, SCORE, the EYC, etc;). Prominently
post the City's policies to encourage small business. Post the inventory of available space on
the site.
. Create an initial survey to identify the current needs of business. Repeat the survey annually.
A sample survey is provided.
. Create a small business assistance marketinR: brochure as a direct mail piece that can be ~ent to
all registered businesses.
E. Business Innovation Action Plan and Budget
The above recommendations have been prioritized, scheduled and budgeted for the first two years
in the following recommended Business Innovation W orkplan and Budget:
\
15
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IV BUSINESS MARKETING AND ATTRACTION
For business creation and expansion, the community must show it cares al>9ut its existing
businesses, and must provide the needs of those businesses as they grow. Small business and
entrepreneurs have specialized nurturing needs. The majority of the businesses in Arroyo Grande
are small businesses. Business creation and expansion is addressed in Chapter _' Business
Creation and Encouragement. Industrial business attraction will be addressed in this chapter, as
opposed to attracting visitor-serving and other service industries
The challenge of business attraction is to identify and recruit specific businesses that will believe
Arroyo Grande offers a competitive advantage for their business investment.
A. The Marketing Process
Marketing is the set of activities leading up to and including successful company recruitment.
Marketing typically includes enough research, cooperative team-building and commitment of
resources to:
. Understand and improve the product for sale,
. Identify the target audience/customer base;
.. Set appropriate goals
. Plan an outreach strategy,
. Make the product available to customers by implementing the plan, and
. Sell the product.
The total marketing process includes the analysis necessary to define the product and audience, and
preparation of strategic plans that will strengthen the capacity of the community to adapt to the
changing marketplace, seize opportunities and sustain vitality as a community.
Marketing is a time consuming, expensive and continuous process - it is a process of planning.
Marketing should be considered an investment, not an expense. Marketing must have a
commitment, 3-5 years. Marketing should be metlSurable, based on realistic goals and strategies
for each year.
An effective marketing strategy that brings results has six critical elements:
Consistency
Frequency
Patience
Tools
Focus
Sales
\
17
---~_.._----
There are controllable and uncontrollable factors in marketing:
Controllable factors Uncontrollable factors
Selection of target markets Specific prospects ,
Identification of market objectives Competition
Assigning responsibility for marketing State government and !egal environment
Determining appropriate marketing mix The economy
Executing the marketing plan Independent media
Sales approach . City's economic and physical characteristics
How the City treats each prospect, Community attitude (short term)
including the permit process
B: THE ARROYO GRANDE PRODUcr
When recruiting new businesses from outside, marketing staff should have marketing tactics, tools
and information that translates the community's comparative strengths and weaknesses into terms
that site selectors can use to make good site location decisions. Strengths should continually be
improved, emphasized and promoted. Weaknesses should be part of the economic developm~t .
action plan so they can be improved. Weaknesses that cannot be fixed should be minimized,
primarily through effective industry targeting.
1. Business Climate
The City' business climate was previously studied in the 1995 Economic ODDortunities Analvsis
Study. That study conclusions and recommendations include:
. Business development targets for the City should include:
1. A business park with a diversified tenant base of corporate headquarters, research and
development, limited manufacturing, and business and professional services;
2. A medical services complex;
3. A hoteVrestaurant development;
4. Additional local-serving businesses and professional services offices.
. Industry targets that have excellent future growth prospects include business services,
professional services, health care, medical and nonmedical instruments, communications
equipment and services, publishing, metal fabrication, sporting goods, toys and agriculture.
. Many of the existing sites for development are inadequate, in terms of size, location, or the cost
of required infrastructure to fully realize the economic potentials of the City;
. A business park project will require extensive marketing efforts that should be initiated well in
advance of physical improvements on the site;
. The City should encourage annexation of the property south of the City limits to create sites
suitable for long term economic development;
. Arroyo Grande's economic base is heavily concentrated on locally-based services and lacks
manufacturing or regionally~based flrInS that could provide more diversified employment
opportunities; Two-thirds of the community's labor force commute out of town to work;
18
. In order to generate significant jobs with skills and experience requirements that match the
local labor force, it will be necessary to develop or attract firms with markets that are
primarily outside the local area;
. The City does not have the reputation or image as a regional business center;
. the working age population is older than County averages, suggesting a seasoned, experienced
work force overall;
. The South County region is projected to grow faster than the County as a whole over the next
5-10 years.
In addition, the Business Retention. Exoansion and Attraction Study completed in 1994 evaluated
the County's business climate. That same analysis is repeated in the 1995 San Luis Obispo
County Overall Economic Develooment Pr02l'am.. and is attached as Appendix 2. Much of the
County analysis also holds for Arroyo Grande.
Kev StrenJrths and Weaknesses of the City
Arroyo Grande enjoys several advantages over competing areas. The target industries have been
selected because these advantages are positive factors for those industries. Key strengths include:
. A diverse, available labor force (a work force skilled in professions, manufacturing,
distribution and technical areas).
. In a desirable, growing area (South County is expected to grow faster than the rest of the
County over the next decade)
. Access to higher edUcatiOD (Cal Poly, Cuesta Community College, UC Santa Barbara)
. Quality of life as a small, livable community (especially important to R&D, professional and
technology-based companies)
Arroyo Grande also has several we8lmesses that will affect the industrial recruitment process.
Many can be overcome by the City (through annexation, policy changes, and/or marketing):
. Lack of available industrial land. Relative to its regional competitors (i.e. Santa Maria, San
Luis Obispo, Paso Robles) the City has virtually no developable industrial or commercial land.
The City can change that by supporting the Lucia Mar's business park concept and by visibly
supporting the Arroyo Linda Crossroads project. It is not sensible to actively recruit
businesses until this weakness is corrected.
. Lack of available buDdings. More than available land, small and medium sized businesses
need existing space to lease or purchase. Space requirements range from 1,000 square feet for
small offices to 50,000 square feet of manufacturing! distribution space. The City has virtually
no industrial or office space to show prospects. It is not sensible to actively recruit businesses
until this weakness is corrected;
. No public agreement on growth issues. The prevailing attitude described in the County
business climate assessment is also true in Arroyo Grande. The City will never emerge as a
leader in ecoQomic development until it commits to a clear set of policies geared toward
creating new jobs in the community. Recruiting new industry will be problematic until this
weakness is corrected;
. The permit p-:ocess. Consistent attention to improving the planning/building permit process is
19
important, and should be part of the City's improvement strategy. In the meantime, all new
and expanding companies should be offered a pre-application meeting with the heads of all
departments having review authority over the project, and should be assigned a project
manager to steer the project through the complete approval process. Because business owners
\
compare notes, recruiting new industry will be problematic until this weakness is corrected;
. Availability oflocal air transportation. Emerging high technology companies and
entrepreneurs that serve those companies need to move their people to other centers of
technology rapidly and inexpensively. San Luis Obispo airport offers a limited number of
destinations at higher travel cost. Access to airports is less important for non-technology
companies.
20
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2. Real Estate
The City currently has no industrial or business parks and therefore cannot expect to attract new r-
industries. Since the proposed Donnelly Business Park has been abandoned by the project
proponent, the two remaining parks now under consideration should be created as soon as possible
if the City is ever to be a player in the industrial recruitment game. In the interim, the City should
create its Enterprise Development Program described in Chapter . The City should also
take the preliminary marketing steps outlined in this Chapter.
Proposed ArrOYO Linda Crossroads Proiect
A Specific Plan and concurrent annexation application were submitted for a 292-acre mixed use
development now known as the Fredericks Property. The stated primary purpose of the project is
to provide the City of Arroyo Grande with a reserve of land zoned for commercial and light
industrial uses. 107 acres are in the City limits and are zoned Residential Rural and Residential
Hillside with a specific plan overlay. The remaining 185 acres are in the County of San Luis
Obispo but in the City's Sphere of Influence, and are zoned agricultural. The ag land is not subjeCt
to a Williamson Act contract. The site is characterized by rolling hills and grassland dotted with
oak trees, and has historically been used for cattle grazing. The South edge of the property fronts
on Highway 101 (which runs east-west at this location), with current access via El Campo Road.
The assumed land uses in the specific plan are as follows: note that aDDlicant states these
acreaI!es are in the Dlan to define maximum land use intensities to enable worst-case
environmental review and infrastructure caDacitv analyses (e.I!. traffic. water. wastewater).
These acreaI!es ARE NOT ACTUALLY PROPOSED FOR DEVELOPMENT AT THIS TIME.
Further Droiect definition is needed to refine land uses as proiect review Droceeds.
Commercial uses are assumed along the Highway 101 Corridor (District A), with an additional
neighborhood shopping center in the interior of the property (District B 1). Residential property is
reserved for the highest points on the property -- those with the best views of the ocean (Districts C
& D). Research and Development (i.e. light industrial and office) is placed on the hillsides
(District B). Open space and parklands comprise the largest land use component (District F),
being interspersed among the other districts for aesthetic and buildabiJity reasons. A ten-acre
public park is located at the west end of the property for easy access from existing City streets.
Strict development and design standards compatible with the surrounding area and the
Community's character are proposed.
Table 2
ASSUMED LAND USES AT ARROYO LINDA CROSSROADS
LAND USE DISTRICT ACRES
Highway Commercial A 28.5
Research and Development B 53
Neighborhood commercial BI 13.5
suburban residential (2.5 units/acre) C 30
Rural residential (J acre or larger) D 15
Sin~le family/office E 4
Open Space/park F JI9
TOTAL 292.0
Source: Arroyo Linda Crossroads Specific Plan, September 1997
22
Conceot for technolo2V education business Dark
A business park concept is under early consideration by the Lucia Mar School District. The
concept involves creating a twenty-acre Class A business and education technology park adjacent
to the Arroyo Grande High School on property currently owned by the School District. If the
District moves forward, the project would complement and expand the already successful Tech
Plaza program at the High School, and would provide additional opportunities for local students
and trainees to learn the skills necessary for quick and successful entry into the technology work
force. It would also provide job opportunities for existing City residents.
3. ComDetitors and Their Products
If and when Arroyo Grande Crossroads and/or the business park next to Arroyo Grande High
School are built, the Santa Maria Airport and the San Luis Obispo Tank Fann area will be the two
most direct competing industrial areas. They are outlined in bold print on the following table.
Santa Maria Airport Research Park has been approved for development by the City of Santa
Maria. Seagate and other software companies are already established in the Tank Farm area. In
addition, many individual sites with small and incubator R&D/officellight industrial space exist in
San Luis Obispo and Santa Maria, and would thus also compete with Arroyo Grande's projects.
Other light industrial areas can be competitors on a case-by-case basis depending on the needs of
the prospect. Local competitors are listed in the following table:
,
23
Table 3
SNAPSHOT OF COMPETING INDUSTRIAL AREAS
CITY DESCRIPTION USERSIPOTENTIAL ACREAGE REMARKS
USERS
Arroyo Arroyo Linda R&D, technology, 292 total; 53 Specific plan submitted.
Grande Crossroads misc. light industry proposed for Annexation and new
office/It. indust. interchanlle reauired.
Lucia Mar R&D, technology, 20 This project is still a
Business Park education conceot only
San Luis South City-Tank . Mixed industrial, 300+ Growing area @ 10
Obispo Farm Road R&D, office, service acres/year. Currently
commercial the Best high-tech
location ia COUDtv
City wide Incubator office space plenty of available Offers choice to small
sDace business.
Paso Robles City wide Mixed industrial and Areas at 100, 30 & Good mix of available
heavy commercial in 5 20 ac. mostly built; land for different light-
or 6 areas/parks. New areas @ 72 & industrial users.
200 ac. on
HiJdlwav 46
Airport Mostly airport related, Aerotech Park @ Offhighway 46.
light industry. 75 ac; 1,500 vacant Winding access
Aerotech Park is acres, mostly City-
mostly built. owned
Grover Beach City-wide Light industry, service 100+ acres zoned 17.11 acres proposed for
commercial industrial in 2 high tech park - to
areas Plann. Commisso 1/98
Oceano Existing Light industry, service 50 (est.) Fully built
industrial along commercial
rail lines
Nipomo the Woodlands Mixed use 900 acres with 80 Along Highway I, away
development setaside for &om US 101
commercial
Santa Maria Airport Recreation, R&D, 728 total, 150 for 40 yean of product
Research Park Light Industry IndustriallR&D based on current
. absorotion ntes.
Old airport Light-heavy industry, 70 acres largest 125,000 SF vacant
industrial area R&D parcel, building, plenty of
sewer caoacitv
Roemer Way @ ServiCe Commercial 10 Not a competitor
101
Citywide Incubator office space plenty of available Offers choice to small
soace business.
Lompoc Airport area Light industry, service 60 vacant + 16 for
commercial airport related
uses.
Vandenberg Base Space vehicle . 98,000 acres, 4-5 Will not offer businesses
Launching and launch years of capacity their facilities unless
processing support. for future launch adequate commercial
projects. space not available in
re2iOn.
\
24
c. Target Industries
Target industry research has recently been completed for the City, the County, and the CitY of San
Luis Obispo. All have generated similar recommendations. First, as noted above, the 1995
Economic Ooportunities Analvsis recommended the following target indus~es for Arroyo Grande:
. Business services
. Professional services,
. Health care,
. Medical and nonmedical instruments,
. Communications equipment and services,
. Publishing,
. Metal fabrication,
. Sporting goods,
. Toys and agriculture.
Second, the 1994 Business Retention. Exoansion and Attraction Study recommended the. following
county-wide targets:
. Printing, publishing and allied (Light industrial category);
. Environmental Technology
. Ag services, biotechnology and food processing;
. Software, infonnation processing, computer services;
. High tech entertainment and telecommunications
. Business and professional services.
. Health care
. Textile and apparel products
. Tourism and lodging.
Third, the Tanteted Industry Cluster Committee Final Report in August 1997 recommended the
following targets for the City of San Luis Obispo:
. Primary target clusters
. Computer Software/multimedia
. Light ManufacturinglLight industrial
. Business/customer service centers;
. Secondary target clusters
. T ourismllodginwrecreation
. Communications/space technology/electronics
,
25
1. Recruitment Tarf!ets
As noted above, the industries that best fit Arroyo Grande were identified in the Economic
Opportunities Analvsis as well as other studies. ,
. Small technology companies and spin-offs from existing local firms;
. Medical and nonmedical instruments;
. communications equipment and services;
. publishing;
. Metal fabrication;
. Agricultural products, including specialized food processing (wine, meats, flavorings,
snacks);
. Business and professional services, including health care.
2. .Geof!ralJhic Location of Target Markets
The industry targets identified above are concentrated in various locations. Marketing efforts
should be directed to those places:
Table 4
ARROYO GRANDE TARGET MARKET LOCATIONS
TARGET WHERE TO FIND PROSPECI'S
Home-based businesses, local entrepreneurs and Arroyo Grande (see Chapter III of this report
small businesses for strat~)
Small Technology companies and spin-offs Santa Maria, San Luis Obispo
from existinsz local firms
Medical and nonmedical instruments Orange County/LA County for medical
instruments;
Spin-offs and expansions and subcontractors at
Vandenber2
Communications equipment and services Spin-offs and expansions and subcontractors at
Vandenber2; Greater Los Anszeles area
Publishing Local printing firms;
Large printin2 firms statewide
Metal fabrication Look for expansions out of Santa Maria, LA
area, Bakersfield and Fresno
A21"icultural oroducts and food orocessing Local oroducers .
Business and professional services WiII follow population and business activity.
Support this target through the BIS (See
Chapter III)
26
3. Site Selection Factors BeinJ! SouJ!ht bv TarJ!et Firms
There are six major site selection factors corporate facility managers consider when analyzing
expansion and location opportunities. Within those six are numerous other considerations. Each
factor is weighted in importance depending on the type of business and the owner. The priority of
each factor is constantly changing. However, in a technology oriented environment, certain
considerations are paramount: an atmosphere of creativity near universities, an educated labor
force, other technology companies nearby, and available low-cost incubator space. The most
important factors to emerging tech companies are in bold:
Real Estate Related Costs Labor Oualitvl Availability
A vaUable land and bulldings Educated Labor Force
Low lease rates or landc:osts Availability of low-cost labor
Low Construction costs Industry specific skills
Up-front rent/cost concessions Availability of continuing education
Job Training programs
Market/Corporate Accessibility Labor Relations
Primary Consumer markets
Univenity research center
Clustering/like companies nearby
Suppliers
Business servicestrechnical support Infrastructure
CorporatelDivision Headquarters Transportation
Port
T axeslReJWlatorv Environment Airport
Property Tax Rates Rail
Corporate and Business Taxes Major Highways
Personal Income Taxes Utilities
Favorable local Government Telecommunications
Community Attitude Toward Business SewerlW ater
Tax Relocation/Startup Incentives Bridges
Qualitv of Life
Housing Affordability
Cost of Living
Recreational/Cultural Amenities
Climate
Ease of Commute
Low Crime Rate
School System
Specific Tar2et Industry Factors
Small companies of all types require a certain business climate in order to thrive. Small and
emerging business are addressed in Chapter III, Business Creation and Encoura2ement. For the
specific target industries, the most important factors are prioritized in the following tables:
27
Table 5
TECHNOLOGYR&DPRODUCTS
TOP 5 HOT BUTTONS COMMENT
Availability of Higher Education Cal Poly is a world-class pplytechnic institute
with appropriate disciplines; UCSB is 3 hours
awav
Educated labor force Plentiful supply from Cal Poly, retirees and
those seekin~ the area's auality of life
Quality of life! Housing ~rdability Most residents are here because of the beautiful
climate and the amenities offered in the County
Proximity to other similar companies Small but emerging cluster due to Vandenberg,
Cal Poly, available skills.
Available small business office!R&D space. A weakness to quickly overcome
Access to airport for employee travel. San Luis Obispo closest scheduled service,
expensive for now.
Table 6
INSTRUMENTS, INCLUDING MEDICAL
COMMUNICA TIONS E UIPMENT
TOP 5 HOT BUITONS COMMENT
Availability of Higher Education Cal Poly itself has an abundant supply of
undergraduate and graduate students to fiU the
local need, with Cuesta College filling in at the
technician level with 8,500 students in relevant
disci lines.
Labor availability The required technical and education skill levels
are available. Laboratory apparatus and electronic
com nent firms dominate.
Arro Grande en' 0 moderate housin ices.
Over 1,000 people currently work in this industry
in the Coun in robabl 30 com anies.
Close to suppliers and markets Highway 101 brings needed suppli~. Mark(tS are
often international.
Table 7
PRINTING AND PUBUSHING
TOP 4 HOT BUTTONS COMMENT
Proximity to markets Because of distance to Los Angeles and the Bay
Area, small-scale and specialty printing and
publishin~ is more suited to the area.
Environmental Regulations This district is attainment for VOC's . Although
air quality permits may be required, they should
not be difficult to obtain for small scale
operations
Cost of Doing Business Region is seen as high-cost. However, Arroyo
Grande is more moderate than San Luis Obispo
City.
Labor Availability The County has over l, 100 employees in
Printing, publishin2 and allied industries
28
.-----..
\
Table 8
MACHINE TOOLS/METALWORKING
TOP 5 HOT BUTTONS COMMENT
Cost of doing Business, including land and built Area perceived as high cost. Costs are less
space costs . important to smaller scale specialty metals
associated with emerging technology. City
; currently has no available space.
Labor Availability County has about 500 employees in this
industry, with most producing structural
products.
Proximity to Suppliers Major suppliers in Los Angeles and/or Central
Valley.
Energy Dependability PG&E Territory, very high reliability compared
to other utilities.
Table 9
SPECIALTY FOOD PROCESSING
TOP 5 HOT BUTTONS COMMENT
ProJCimity to Raw Materials The area is an emerging wine and specialty
products area. Typical large-scale raw
materials (potatoes, carrots, etc. are not
available)
Access to Distribution Highway 101 is a direct link to northern and
southern California markets. US 101 traffic
provides local traffic.
Low cost, available labor Adequate quantity of farm, labor and operations
workers
Water supply and wastewater treatment Ample, since these companies tend to be smaller
than traditional food processing fmos.
Access to packaging materials Since this industry is already developed in the
area, plastics, cans, palettes are all available.
,
29
Table 10
EMPLOYMENT IN SAN LUIS OBISPO COUNTY IN TARGET INDUSTRIES
1993
TARGET GROUP SIC RANGE EMPLOYEES
Food Processing & kindred .
2000-2099 391
Printing, etc. 2700-2799 1,195
Metalworking 3400-3499 455
EleetricaVcommunications equip. & 3600-3699 663
components
Instruments, including medical 3800-3899 319
Sporting goods 3940-3949 83
Business services 7300-7399 2,466
Health services 8000-8099 5,035
Engineering, ~ccounting, management services 8700-8799 1,322
TOTAL ALL INDUSTRIES 0001-9999 58,641
Source: Economic Opportunities Analysis, October 31, 1995
Table 11
1995 EMPLOYMENT IN SELECfED INDUSTRIES IN SAN LUIS OBISPO COUNTY
SIC INDUSTRY NO. OF EMPLOYEES A VG. EMPL
FIRMS PER FIRM
3444 Sheet metal work 2 117 58.5
3599 Industrial machinery, nee 13 226 17.4
3679 Electronic components, nec 5 158 31.6
3949 Sporting and athletic goods 5 88 17.6
7371 Computer pro2Tammin~ 16 81 5.1
7372 Prepacka~ed software 9 71 7.9
7373 Computer system desiJ;tI1. 6 173 28.8
Table 12
CAL POLY ENROLLMENT, SELECTED MAJORS 1995-96
COLLEGE UNDERGRADUATE GRADUATE
En~ineering (aU disciplines) 3,637 167
Business 2,074 90
Science & Mathematics 1,655 71
Source: Tar2eted Industry Cluster Final Reoort, AURUSt 1997
30
D. Marketing Tactics
Marketing involves developing a set of tactics that assist the sales force in its recruitment effort.
These tactics should be developed to match the interests of the target industries and the optimal
ways to reach those industries. The most common tactics used for business recruitment are
described in this section. Specific tactics should: 1) maximize the number and quality of
prospects; 2) be compatible with the product; 3) effectively reach the target industries, and 4) not
exceed the resources available to the City. The fmal tactic mix should be incorporated into the
marketing plan, calendar and budget.
The set of tactics described below represents generally accepted and proven industrial marketing
practice. In addition, these tactics help retain existing industry, and help sell your program to
constituents arid partners. The final tactic mix should be selected in one or two years, once Arroyo
Grande has a specific real estate product to market, and once it is known how extensively the EYC
will conduct recruitment on behalf of the City.
The final plan, once developed, should consider the following criteria:
. Advertising in magazines and media used by the largest possible decision making audience in
the target industries;
. Participating in the largest trade shows in the target industries;
. The most effective collateral materials and outreach techniques for the selected industries.
. The opportunity to save costs by maximizing cooperation with organizations within the region,
including the EYC, TeamCalifoinia, the Santa Maria EDA, the CST A and others.
The tactics will succeed better if adequate staff time is devoted to preparation and follow-up.
Allowing one-third additional time for follow-up is a rule of thumb in the economic development
industry. For instance:
. Participation in trade shows should routinely include pre-show mailings, securing advance
appointments with target companies in the show city, and by planning follow-up on leads the
entire week after each show;
. Thoroughly researching and understanding each target industry and its companies prior to
outreach;
. Planning the time for follow-up within 72 hours of all information requested at appointments
with prospects.
. Ordering subscriptions to target trade magazines and economic development magazines,
including those that contain the advertisements of the region and its competitors. Staff' should
allow time to read them.
\
31
-- -.....----.-......-.. ,._~ "--~
---- -~-----. ----.-
Tactics Table
In general, the following tactics are proven to be effective for business recruitment (table not
prioritized for Arroyo Grande): \
Table 13
MARKETING T ACI'ICS AND THEIR PRIMARY TARGETS
EXTERNAL TARGET INTERNAL TARGET
T ACI'IC TARGET SITE DEVELOPERS TEAM LOCAL USED
INDUSTRY CONSUL- AND PARTNERS BUSINESS IN
TANTS INVESTORS E.D.?
Personal networking X X X X X Always
Attraction Resource Team X X X Always
'Print Media Often
.. . Horizontal publications X X X Often
Vertical publications X X Some
Trade shows X X X Often
Direct mail (purposes vary) X X X X X Often
Business calls X X X Often
Special Events (purposes Opportunity Tours Brokers Tour Annual, Meetings, Often
Vary) Conference meetin2 workshops
Public relations X X X X Often
Newsletter X X X X X Often
Home Page X X Often
Association memberships X X X X Often
Business retention pr02l'am X Often
Business climate surveys . X Often
Incentives, including tax X X X Often
credits, training, fee
waivers, land writedowns
Telemarketin2 X X Some
Business Missions X X X Some
Billboard X X X Seldom
Radio X X X X Seldom
Television X X X X X Seldom
1-800 faxback line X X Seldom
Suuested Tactics for A"ovo Grande
The following table outlines the tactics the City should implement in order to effectively market ~
community. The list is subject to one or more business parks coming on-line, and subject to the
EVC and its recruitment efforts on behalf of the City. The image-building activities can be
initiated first, before a business park is ready, and building on the momentum started by the
Business Innovation Specialist.
The properties in Arroyo Grande would be specific real estate products to market. Property-
specific marketing tactics and materials are therefore appropriate. However, since labor,
transportation, markets, housing and other information needed by corporate site selectors are
primarily regional, certain aspects of the marketing process lend themselves to a regional approach.
32
--
Whenever possible, cooperate with the EVC, the County, and other communities to generate
mutual leads, but compete directly with them during the selling process.
Table 14
SUGGESTED TACTICS TO MARKET ARROYO GRANDE
TACTIC PURPOSE BY CITY BY EVe
Designate responsible sales person. Networking X .X
Web Site. Leads X. X
Public relations. Ima5l:e X X
Newsletter. Image X X
Assemble Resource Team Service X X
Theme/positioning message/logo Image X X
Direct mail, telemarketing Leads X
Print ads in ED magazines Leads X
Print ads in local journals Ima5l:e/leads X X
Business calls to target industries Leads X
Trade shows Leads X
Business missions out of area Leads X
Events Image X X
Radio Image X
* For these tactics, build on the work already begun by the Business Innovation Specialist.
Ask the Specialist to be aware of the groundwork for future recruitment he/she is preparing.
The Sales Professional
The sales professional, hislher duties, and personal networking tactics are discussed in Section G
(Staffing and Resource Team).
Home Pa5l:e/Web Site
Web sites are advertisements for your COlIijDunity. A web site can now be put on-line and
maintained for a year for the same cost as a single print ad placement. The effectiveness of web
sites varies, depending on content, location, whether they are registered on search engines, and
links. The City's existing site is useful to a point, describing the City and its departments, with
some additional infonnation useful to a startup (license requirements, fee schedule, etc.).
However, a more in-depth treatment i~ needed. A separate site with a unique, memorable domain
is recommended for the Business Innovation Program, and another one entirely for business
attraction. the site can be linked to the City's site and to other web sites that mention or are
sponsored by the City of Arroyo Grande. The new, improved web sites need to attract the
technology-oriented searcher.
Home pages should provide content. This means putting the community profile and enough in-
depth facts and figures in the in simple text formats to make the retrieval of useful information fast.
The typical print ad placed on the web, which contains warm fuzzies and pretty pictures will not be
effective for som~ne seeking information, and may be considered a waste of time when the site
selector is comparing communities. Keep the information regularly updated. The home page
should be the table of contents with quick loading and only one or two clicks to the desired
information. ~eep the information customer focused. Too many sites are organized
departmentally rather than by service. Make sure good links are provided and that the home page
33
and its sub-pages are registered on key search engines. Monitor hits, and adjust the page regularly
to improve response. List your ULR address in all other collateral materials. Always include a
phone number, address, fax, etc. Always include e-mail response capability and regularly follow-
up on all inquiries. Track all email addresses and other data from respondents for future mailing
and email direct mail lists. Don't bother with cookies. '
Public relations
Attempt to get news releases, articles about Arroyo Grande, success stories in magazines,
newspapers, newsletters, and other media. Conduct two-three news conferences per year.
A nearly constant stream of facts about the community and its businesses should be appearing.
Press release and Public service announcements are a cost-effective marketing tactic.
The media list should include trade magazines,. economic development magazines, local and major
newspapers, magazines that rank communities for livability and business-friendliness (Places
Rated Almanac, Money Magazine, etc.), radio and television. Every opportunity for PSA's and
additional press should continue to be explored, including:
. Activities by local officials relating to business attraction and retention.
. Infrastructure project groundbreakings
. Existing company expansions, financing, training grants, etc.
. Every new company location
. Affiliations
. Association memberships
. Joint programs and new programs
. Survey results
. Program sponsorships
. Studies completed
. Lowering of costs (including permit processing times)
. Accomplishments of agency and its staff members
. Employee training programs
. New design or logo
. Trends, projections, forecasts,
. Speaking engagements
Newsletter
A newsletter is an essential tool for retention, expansion, recruitment, and for keeping constituents
infonned. Consider preparing a locaI2-page, desktop published economic development newsletter.
The fonnat is inexpensive to create, although adequate staff time should be allocated. Mailing
costs are moderate. Each issue should include a calendar of upcoming events.
The Business Attraction Resource Team
The business Attraction Team is described in Section G (Staffmg and Resource Team)
34
Theme & Positionin2 Message
The strongest benefits the City can offer industry are its educated labor force and its quality of life.
One objective is to enhance the area's image by creating an exciting new identity separate trom
other communities (i.e. become a brand name). Thought should be given to developing and
promoting that message.
Some ideas include:
Arroyo Grande - "Space" to Grow
Arroyo Grande -- Your Vista to the future
Arroyo Grande - Land, Labor, Lifestyle! (recently used in Contra Costa)
Arroyo Grande -- Small town feel, high tech future
Arroyo Grande - Quality Growth in a quality town
Arroyo Grande -- Pinnacle of the Central Coast
Arroyo Grande - positioned for progress (existing theme)
Arroyo Grande -- quality without the crowds
The Boulder Colorado of California's Central Coast
Direct mail and telemarketin2
Direct mail is a good strategy for marketing specific real estate, and should be a major marketing
component for the City. Mail should be targeted to specific firms in the target iridustry. Excellent
targeted mailing lists are available in a variety of formats trom several sources, including trade
show participant lists, Database Publishing (California Manufacturers), Dun and Bradstreet, and
others. The more criteria specified in ordering lists the higher the cost, but the better the return.
An initial list should be developed trom among contractors and subcontractors at Vandenberg.
Since it is. disruptive to ask existing companies to relocate, the emphasis of any local targeted
mailing should be on expansion rather than relocation.
A carefully planned package should be included with the mailing, including maps, photos and facts
about new sites and buildings coming on line, recent company locations in the target industry,
incentives, programs, etc. Postcards and one-page fliers are effective if return postage is provided.
Phone follow-up in five days greatly enhances the success rate of the mailing. A significant
targeted direct mail program, coupled with telemarketing, is recommended.
Print Advertisin2
Adyertising is an investment in developing an image and promoting an identity. Continuity of this
effort is extremely important. The objective of advertising is two-fold: 1) increase awareness of the
City as a business location; and 2) generate inquiries.
Getting the best results trom magazine ads requires:
. Picking target magazines for readership, usage and targeting.
. Four to six times per year in the same publication
. Considering bingo cards or coupons
. Responding to inquiries personally within 48 hours.
35
Both horimntal, publications targeted to diverse groups, such as development magazines and
business journals, and vertical, publications targeted to specific SIC groups, such as association
magazines, are utilized.
,
Economic development (horimntaI) magazines are typically non-subscription, and are distributed
to 20-40,000 readers. These magazines are typically well-targeted to generate responses from
qualified leads. Although the respondent can choose a region of interest, the same leads typically
end up being given to everyone in California who advertises in that issue. For that reason,
leveraging of the advertising dollar is recommended. Only the regional marketing group or one of
its partners needs to actually advertise for everyone to share the leads.
Examples of Horizontal Publications
Development Magazines Circulation California Circulation
Area Development 40,092 4,737
Business Facilities 40,500 3,909
Expansion Management 40,258 .5,308
Plants, Sites & Parks 40,559 7,247
Site Selection 40,966 5,279
" Examples of Vertical Publications)
California Manufacturer 8,000
National Association of Corporate
Real Estate Executive (NACORE) 750
A single ad placement ranges in cost from $1,000 to $5,000 or more, depending on the publication,
ad size, frequency, color, bleed and other factors. Recommended placements will depend on
available resources to prepare the neCessary creative work, to purchase ads and to follow-up leads
that are generated. If possible, participate with the EVC, the Santa Maria EDA or CST A on ad
placements.
Business Calls
Business calls are visits to target finns. 'The focus of a business call effort should be on one-on-
one meetings with target companies contacted through the direct mail campaign, and those that
have responded to advertisements and other outreach. Previous marketing and promotion
activities should help make the target company aware of the region and the community prior to the
actual meeting. The business calls are the direct sales. Although staff intensive, each one-on-one
meeting that can be scheduled will improve the chances for a successful recruitment effort.
Trade shows
On a dollar-per-prospect basis, trade shows are a cost-effective way to market the community and
generate bona fide prospect leads. They are expensive on a per-show basis, so it is best to
coordinate show participation with TeamCalifornia and regional groups whenever possible. Better
prospects are generated by:
. Obtaining the list of exhibitors and attendees from last year;
. Advertising in special trade association publications prior to the show
. Buying association membership lists
. Sending pre-show letters attempting to get appointments while at the show
36
. Setting up visits with local target companies in the trade show's city.
. Designing a special inexpensive show brochure
. Doing homework on companies and recognize them when they come by the booth
. Working the other exhibitors
. Getting detailed information about potential prospects
. Sending a letter and/or personally follow-up every contact within one week
Tradeshow Week is an annual publication that lists all trade shows and exhibits in the US and
Canada. The sales professional should plan to attend key tradeshows, whether or not booth space
is purchased. Trade shows can be visited, and good prospects can be generated by walking the
exhibit floor. Because trade shows are so staff intensive, each staff person should be responsible
for no more than two trade shows per year.
Business Missions or ProsDecting TriDs
These are trips outside the area, focusing on a source area for leads. To keep travel costs down,
missions are almost always held in conjunction with trade shows, with Tea.mCalifomia or with
regional groups. If participating, the City should send a representative on the trip. One or two
missions per year are conducted by T eamCalifornia, which should be considered whenever the
location Qf those missions coincides with concentrations of target industries. Because of the
Jogistics and cost involved, it recommended that such trips be regional and not individual efforts.
Events
Events are a successful way to communicate to a broad audience. They are most useful for
retention purposes, but can also be an effective attraction technique. Events can include:
. Celebration of Businesses (Existing & New, by industry clusters)
. New Business Receptions and open houses
. Executive Tours, which are hosted tours for real estate brokers, industrial prospects, key
consultants, bankers and others. Many communities sponsor golf tournaments in
association with the.event.
. An annual golf or fishing tournament, with target industries invited
. Give away promotional items for events, visits
Electronic Media (Radio)
This form of advertising has not been traditional among economic developers. However, a recent
interest is developing (e.g. City of Commerce on KFI in Los Angeles, Fairfax County Virginia on
NPR). Regional radio ads targeted to Los Angeles or local radio ads targeted to Santa Maria and
Santa Barbara would work well to develop image. Radio is also proven to generate leads. Radio
ads are a significant cost commitment ($10-40,000 and more), especially if a long-term campaign.
Spots should be aired fifteen or twenty times a week during commute times to be optimally
effective. Ads can include a repeat of the same spot over time, several spots developed on a single
theme, interviews of local business owners, etc. If radio advertising were to be considered, we
suggest a professional be retained to help create, produce and place the spots.
37
Other Tactics
. Consider a billboard strategically placed along US 101.
. An annual calendar as a giveaway or New Years direct mailing
\
. . Giveaways for visits, trade shows, and other outreach activities. Pens are very nice, as are
pins, calculators, rulers, paperweights, and other trinkets.
. 1-800 fax-back line. Once consistent and properly formatted information is available, the
City can investigate a service for automatic faxback of routine information. Names,
locations, type of information requested can be tracked. this would save on fulfillment costs.
. Advertising or starting a weekly show on local cable television, sponsoring selected national
television or radio programs (e.g. National Public Radio).
. Personal networking through memberships in relevant local, regional and national
associations.
38
E. The Marketing Tool.Kit
Marketing involves developing a set of tools that assist the sales force in its recruitment effort.
These tools should be developed to match the interests of the target industries and the optimal ways
to reach those industries. Marketing materials, while important, are not as important as the ability
to deliver. A community that has a few effective, informative, specialized tools whose staff
follows-up out-perform a community which has expensive, glossy, generic materials it just sends
and then expects the prospect to call.
The complete marketing tool kit includes a set of publications useful for business attraction. The
publications should be plentiful and kept updated. They should also be widely distributed to the
EVC, the Santa Maria ED A, TeamCalifomia, Bay Area, Los Angeles and Sacramento offices),
brokers, local chambers, the local business community, all Cal Poly departments, the local lodging
industry and all who might refer to the information or distribute them during their normal course of
business. A fully functioning economic development program keeps these tools on hand, and
provides them free to clients as the situation demands. Communities typically do not run out of a
publication - they keep a supply on hand for a future need that never arises. It is cheaper and
better to reprint new supplies than throwaway the extra boxes later.
Tools are divided into three categories below. The table below provides the basic recommended
Arroyo Grande tool kit, which should be augmented through time.
ImalZe and Awareness
. Graphic Identity and Business System (Logo, stationery, business cards)
. Presentation Folder (to hold other materials)
. Business Response Piece (a. mailer with demographic information and highlights - e.g. old
Arroyo Grande packet)
Information Bases.
. Community Economic Profile (e.g. 4-12 page profile with community data)
. Detailed Community Database (a comprehensive database of the information summarized in
the economic profile)
. Business Climate Factors (expanded version of community assets)
. Wage and Salary Survey (basic wage comparison -look to EVC to complete)
. Site and Building Inventory
. Operating Cost Comparisons (basic comparisons using standard assumptions)
. Industrial Demographic Survey (a detailed listing of business in the region)
. Industry Profiles (recommended for each target cluster)
Sales
. Industrial Map (A valuable tool to explain the City's new business parks)
. Cold Call Presentation (flip chart notebook or slides for oral presentations)
. Prospect Presentation (pre-prepared, formatted "chapters" in word processor that provide more
details of bu~iness climate factors. Chapters can be quickly customized for individual prospect
responses)
. Annual Report
. Newsletters (see tactics)
39
----------
. Press clipping packets (see tactics)
. Web site (see tactics)
\
Recommended Arrovo Grande Tools/Publications
To provide useful tools for prospects, City staff, the EVC and EDA, Realtors, Trade and
Commerce and others, the following tool kit is recommended. All tools should follow the same
th~me and be complementary as to content and design. The infonnation should be complementary
with infonnation developed by the EVC and the Santa Maria EDA. Tools marked "By EVC" are
regional tools the EVC should develop.
Table 15
-- WHEN TO CREATE TOOL?
TOOL NOW WHEN FIRST
PARK IS
APPROVED
X
X
....
X
X
X
B EVC
B EVC
B EVC X
B EVC
B EVC
B EVC
GraDhic identity! business svstems. logo. Dositioninsz: statement.
It is extremely important to present a consistent message and image throughout the marketing
program. The logo and positioning statement are the opportunities to visually define the
community's character and attitude. These messages should be included on everything: letterhead,
envelopes, business cards, mailing labels.
Presentation folder
A presentation folder, two pockets, with business card cut, is a must. Folders have a variety of
uses, and can provide a consistent, professional look with the logo and positioning statement. They
can be printed inexpensively. they hold loose sheets of follow-up infonnation. They should not,
however, be substituted for a customized fIrSt-time proposal to a prospect.
City Economic Profile
Published annually. A summary of data on the growth, population and ethnicity, housing,
construction activity, employment and labor force, wage rates, education system, income,
transportation and utilities in the City. Rather than simply using the standard US Chamber of
Commerce fonnat, it is recommended that a unique, recognizable, memorable product be designed.
40
Because the prospect will be drawing employees, construction contractors, transportation
companies, etc. from regional sources, include regional information in the profile whenever
appropriate.
Industrial map of propertY
A map of the property, highlighting transportation corridors and commercial and industrial sites.
Colors, shading and additional facts and figures can enhance this tool. This map or an
accompanying regional map should include a vicinity map showing where Arroyo Grande is in
relation to the rest of the Central Coast, the Central Valley, Los Angeles and San Francisco.
ArrOYO Grande Business Response Piece
This piece, used as a fulfillment piece, is typically a high quality brochure that can be sent within
an hour of a business inquiry. It should be designed to evoke a feeling, convey quality and
. credibility, and get the customer to call back for more information. This piece needs to be
professional and classy, yet cost-effective. This valuable tool is sent out fi'equently, and stands a
good chance of being discarded by "tire kickers." This piece must differentiate the community
from others. The response piece is supplemented by other tools. This piece should include
business climate facton, or be supplemented by a separate piece outlining the area's strengths.
Site and Buildin2 Inventory
Since the future parks and their future buildings are the main product being marketed, it is
essential to keep a good inventory of information about the sites. Rapid, accurate information is
essential on a basis the client can use for comparing different opportunities. There is a need for
some consistency in the site and building product sheets submitted in proposal packages. They
should be professional, have a consistent look and be a marketing piece.
Re!rlonal map
A map of San Luis Obispo County showing the region ~d its communities, and a vicinity map.
This piece should be prepared by the EVC and used by the community members.
Reszional Economic Profile
Published annually. A summary of data on the growth, population and ethnicity, housing,
construction activity, employment and labor force, wage rates, education system, income,
transportation and utilities in the County. Rather than simply using the standard US Chamber of
Commerce format, it is recommended that a unique, recognizable, memorable product be designed.
ODeratin2 Cost Comparisons
Assorted tables comparing the region and City to other areas in terms of business real estate costs,
housing costs, traffic commute times, water rates, electric rates, sewer rates and cost of living.
These can be used in mailings to target manufacturers as an indication of the benefits of an Eastern
Contra Costa County location. They can be developed into publications. Supporting data can
include testimonials from local companies.
Wa2e and Salary Survey
A survey showing labor costs, labor quality, labor availability. This survey would supplement
EOO information. Local businesses, while not revealing confidential information, are usually
willing to participate if promised a copy of the survey results. Shelf life is about three years. The
survey should incl~de subjective questions about turnover rate, honesty, ethics, absenteeism, and
benefits.
41
F. Staffing And Resource Team
,
1. Staffiml
Sales staff
Implementing a marketing plan will require staff to perfonn certain tasks. Often management,
sales, administrative and technical staff are the same person. In Arroyo Grande's case, resource
limitations may dictate that the Business Innovation Specialist also take on sales and marketing
responsibilities. However, more than one staff person is typically involved in marketing activities.
Each of the activities in this phin will succeed better if adequate staff time is devoted to preparation
and follow-up. In fact, the relative success of each activity is primarily determined by the amount
of staff time available for preparation and follow-up. Staff attention to a task can usually
overcome a limited budget.
Duties of staff
The designated sales professional, reporting to the City Manager, should expect full support ftom
Community and Redevelopment staff, the Economic Development Advisory Committee members
and business park owners. Sales staff should expect to have the following responsibilities:
. Having the product ready and improving the product
. Gen~ating appropriate marketing materials and gathering appropriate ~ta and
infonnation useful to the target markets
. Generating readily available data on land and buildings
. Knowing existing industry clusters and existing businesses
. Holding focus group meetings with and/or surveying existing businesses to identify
compatible recruitment targets
. Building a Business Attraction Team (expert resources available for specific issues on
a moment's notice, and/or a steering committee)
. Being a liaison to public and private financing, permitting and job training services
. Working with the EVC, the Santa Maria EDA, the CST A and others to develop
regional cooperative marketing activities
. Researching target industries to identify their needs, and ensure their needs can be met
. Attending target industry tradeshows
. Joining target industry associations
. Organizing and preparing customized proposal and incentive packages for prospects
. Arranging meetings and tours for prospects
. Acting as key contact person for active prospects
. Maintaining the prospect tracking system
Professional staff, when possible, should be supported by administrative, technical and specialized
staff.
42
Administrative support staff should, if possible, handle:
. The initial contact for business inquiries
. Initial data entry into the inquiry tracking system
. Initial business responses to general inquiries
. Initial business responses to target industries, referring to professional for follow-up
. Tradeshow and direct mail pre-mailing and response and tracking
. Monthly reports of inquiries
Technical staff can handle:
. Demographic, community and business climate factor data
. Requests for regional data support
. Target industry research
. Industry profiles
. Tradeshow and event support and coordinatio~
City staff need not handle all aspects of marketing and recruitment. Ally of the above activities
can be outsourced, particularly if sfaft' time is more limiting than budget.
Specifically, specialized staff and/or consultants can handle:
. Cold calling on target industries
. Screening and qualifying of leads
. Telemarketing
. Personal delivery of requested information
. Creation/design and printing of marketing materials
. Special studies of all types
Staff time for budgeting purposes
Allowing one-third additional time for follow-up is a rule of thumb in the economic development
industry. For instance:
. Ordering and reading subscriptions to target trade magazines and magazines that contain
advertisements froin other local communities and other competitors.
. Thoroughly researching and understanding the industry and its companies prior to outreach.
. Planning the time for follow-up within 72 hours of all infonnation requested at
. appointments with prospects.
. When subscribing to a clipping service, staff should allow time to read clippings.
. Participation in trade shows should routinely include pre-show mailings, securing advance
appointments with target companies in the show city, and by planning follow-up on leads
the entire week after each show.
Since Arroyo Gf311de does not currently have an active business recruitment campaign, the
Marketing Action Plan will require thorough planning and/or additional resources to activate
successfully. The following table helps estimate the hours typically needed to perfonn certain
activities :
43
~--
Table 16
TIME ESTIMATES FOR VARIOUS ACTIVITIES
(all staff, includinsz orofessionals)
Cates!orv A-.;~..,;...J ., Boan
Print Advertising Creative work (monitor ad agency) 40 (per ad)
Monitor ad placement (by aszent) 2
Lead follow-up (30 per month) 8 (per month)
Trade Shows (per show) Direct mail in advance 16
3 dayS attend show, 1 day travel 32
Follow-up leads 16
TOTAL PER SHOW 64
Direct maiVtelemarketing Creative (per list) 10-20
-(Send 50 names at a time Preoare and send mailing (per list) 8
reszardless of list size) Phone follow-uo of 50 names 16
Sales meetings (2-3 per 50 calls) 16
Regional Support Attend regular regionaVpartner 16 (per month)
meetimzs
Other reszional marketing activities 8-16 (per month)
Trade Missions Preparation and follow-uo 40
(per mission) Attendance and travel 32
Miscellaneous Marketing materials development 100 (per tool)
Meetings with prospects (plus travel 4 (per prospect)
time)
Hostinsz prosoect site tours 8 (per prospect)
Brokers tour 80-120 (per tour)
General industrY monitorinsz. readinll; 8 (per month)
2. Business Attraction Resource Team
A Business Attraction Resource Team should be assembled. The Resource Team is intended to be
a group of community leaders that can be called upon to assist with prospect meetings, and to solve
problems and issues identified through other business contact activities. Depending on the
prospect's questions, the following expertise should be available. Ifwarranted, ad hac project
teams can be formed consisting of 2-10 members from this list. Staff would involve individuals as
needed:
44
Table 17
ARROYO GRANDE BUSINESS ATTRAcrION RESOURCE TEAM
Soecialtv Name
City recruitment staff
EVe Executive Director/staff
One or more from the Economic Advisory Committee
A local small business financing expert .
A contractor
The publisher of the local newspaper
A reDresentative from PG&E (gas/electric)
A lar~e employer
A service company
County Administrative OJIicer or desi2flee
A lodgim!: industry reoresentative
City ManaJl;er
Community DeveloDment director
Cuesta ColleJl;e
Training and iob a~ency(usually PIC &/or ED D)
Local land owner
Local business suppliers
A banker
A transportation representative
A commercial insurance agent
The owner of a local radio station
A Manufacturer,
A small business leader; .
A retail leader
Public works directors
Police
The Superintendent of Schools
The S8AC
Ldcal Realtor
California Trade and Commerce Agency
Telecommunications representative
,
45
G. Prospecting, Selling, Lead Processing, Reporting And Evaluating
ProsDectin$!
Attracting new business is achieved through prospecting and continual follow-up. An inquiry can
turn into a lead, then a suspect or prospect. '
Prospecting-is the process of determining the lead's actual interest. Two hundred or more inquiries
will typically be generated through a promotional campaign each year. They need to be contacted
and their actual interest determined by the sales professional. The results of that screening is
tracked, and the sales process continues for those leads with potential.
Process in$! Leads
Once leads are generated from advertising, direct mail, referral, etc., they must be processed and
qualified. Each lead should be:
. Reviewed and coded for status (a prospect is an actively searching company; a
suspect is looking, but the decision is 1-3 years away; inactive is three years or more
away, or a non-responsive lead)
. Sent a fulfillment package (customized if possible)
. If"suspect" quality, Followed up with a phone call
. Invited to all appropriate seminars and events
. If "prospect" quality, frequently contacted and provided any requested follow-up
information.
. . Called upon with a personal visitat their place of business.
. If hot, given one or more site tours and meetings
-,
. Continuously tracked and monitored until a result or inactive.
If the EVC establishes an active recruitment effort by the time the City has an industrial product to
market, some of the above steps will be handled by EVC recruitment staff. However, the City will
have a better chance and better control over the prospecting process if designated staff participates
in as many of these activities as possible.
Sales/Sellin$!
Sales is an intee:ral part of marketing. Sales can be, but does not need to be implemented by the
same people that perform other aspects of marketing. The salesperson is often the key to a
successful marketing program. The key to successful sales is continual contact with prospects.
Many economic development organizations prepare wonderful marketing plans, and then
implement them. However, too many organizations fail to allocate the necessary staff time for the
follow-up sales process, including preparing additional customized information and conducting
face-to-face meetings. An additional one third of the time actually spent with prospects should be
allocated for prospect follow-up. The salesperson must:
. Know the product
. Know the market
. Know the competition
. Have the right sales tools, then
. Call on the target.
46
Prospect Tracking
Prospect tracking systems are recognized as necessary and useful for control, and for analyzing
program effectiveness. Regardless of whether the EVC handles attraction for the City, the City
should have its own tracking system. The same tracking system can be used for s~ll business
assistance and for attraction.
Because it is such a useful and necessary part of effective economic developmen~ a tracking
system should be developed that is;
. Fully supported and required by management
. Easy to input and update (automated as much as possible)
. Information is easy to get, read and utilize by all authorized staff
. Useful in generating reports for management.
Fortunately, off-the-shelf software is readily available. Actl@ by Symantec, is one well-regarded,
easy-to-use, full-featured program that many economic developers use. Individual and network
versions are available for Windows 3.1, Windows 95, and Macintosh.
ReDortinJ!
Frequent reporting is important because marketing results are not often realized immediately.
Recruiting a new business often takes 1-3 years from start to finish. Investors in the program need
to understand the process and the incremental progress being made.
Reports should be kept as simple as possible and reflect the goals of each program activity. Many
prospecting reports can be generated through the computer software tracking programs, others
need to be specially designed. Each individual campaign should have a correspondiQg report so
that analysis can be made.
Computer generated reports consist of:
. List of all inquiries
. Coding of inquiries
. List of prospects with their status
. Magazines/media and their effectiveness in providing leads and prospects
Reports take time, so time must be set aside each day, week, or month to prepare reports. If the
prospecting program is active, a weekly summary report of each prospect can be helpful in keeping
team members appraised.
Evaluation
Evaluation is most effective when it is placed within the framework .of the planning process. If the
program is based on a clear set of goals and. objectives it will be easy to evaluate. The evaluation
process should not only measure goal accomplishment, but should allow for program changes as
necessary to meet the goals and achieve the desired result.
Each promotionaJ activity should be analyzed against its intended purpose. An advertising
campaign may be initiated to increase awareness or change an image, or can be designed to
generate leads. Sample forms for advertising, direct mail, tradeshows, and prospects are provided.
47
-
-.
.-
Contact Report
Ken Myers Page: 1
Nevada County ERC Date: 11/4/97
PO Box 515 , Time: 4:01AM
Grass Valley. CA 95945 Number of Contacts: 1
,....
Company: Robinson Enterprises, Inc. Address:
". Contact: Lowell Robinson PO Box
Phone: Ext: CC: 1
Title: President City: Grass Yalley
''Assistant State: CA
Dear: Lowell ZIP Code: 95945
\.~! " Call:
RE:
Meeting: RE:
To-do: RE:
Last Results: 3f27/96 Interviewed for retention survey by Barb Potts and Ed Stelling
Status: Retention project Referred by:
-
10#: NC96005 sq ft (1000): ~
"# SIC: 2411 acres: 4
emp: 100E leaseJbuy:
c6stlissues: cost of doing business with no lumber resources nearby ~~~
prod/service: lumber, construction, computers, gasoline station
source: Retention survey 3-95
Contact Lowell Robinson City:
Home Phone: Ext: State: 1:/ . X)
..,. Address 1: ZIP:
Asst. 1: Asst 2: ~<..
Title: Title: Ext .0 ~
Asst. 1 Phone: Ext: Asst. 2 Phone:
Last Reach: Last Reach:
invest($mill): tea no.:
timeframe: incentives:
region: batch:
History:
4/16/96 5:37PM Last Results 3/27/96 Interviewed for retention survey by Barb Potts
and Ed Stelling
Notes:
3/27/96: (Barb Potts) Lowell Robinson expressed plans to relocate core business out of county .
due to Tahoe Nat Forest ceasing timber sales. Now out of the way for this
business and travel to harvest sites is costly. . Probable corporate relocation
to Roseville, timing uncertain. Move would cost $1 million, but cost of
trucks moving to jobsite is $2S0K per year.
Activities: Follow-up meeting 4/30/97 9:00AM
TRADESHOW ANALYSIS - MONTHLY REPORT
Date of Report:
Total No. of Inquiries:
Date of Trades how:
. Source of Leads.:
PLACEMENT
RANKING TOTAL
Hot
Active
Prospect
Suspect
No Project
Monthly Total
Cumulative Leads
# of Real Leads
Total Cost
Cost/Lead
CostlReal Lead
Total number of inquiries for this month:
Number of Company specific inquiries:
Total number of leads considered to be hot or active:
Number of direct response inquiries:
Number of state response inquiries:
Return percentage of real leads:
This is a cumulative report, at end of the year the analysis should be compiled.
,
49
------~
MARKETING COST-EFFECTIVENESS
. Cost Advertising Direct Mail Prospect Trade Event
Trips , Shows
Direct Costs
Staff Time A
B
C
Staff Costs/Hour A
B
C
Total Staff Costs
.,.
Total Cost
# ofInquiries Rec'd
Cost/Inquiry
# of Prospects Rec'd
CostlProspect
Company Locations
Jobs Created
Comments:
SO
H. Marketing And Business Attraction Recommendations
The City should implement the following recommendations:
. As recommended in the 1995 Economic Opportunities Analysis, the City should make the
necessary findings for annexation3 and annex the site of the t>roposed Arrovo Linda
Crossroads project in order to create sites for long term economic development. Possible users
include space industry R&D, technology and supplier/support industries, and also include
start-up firms that are graduating into larger office and tech space. Included in this
recommendation:
. Encourage the future new interchange to be located in such a way as to enable
immediate access from Highway 101 to the project. Work with Caltrans to fund the
interchange;
. As ~ecommended in the 1995 Economic Opportunities Analysis, once Arroyo Linda
Crossroads is approved and before improvements are completed, the City should extensively
market the project. This marketing should emphasize the future world-class Arroyo Linda
Crossroads project and its job-generating capabilities. The marketing efforts should be in full
swing in 3-4 years as the space industry ramps up at Vandenberg and statewide;
. As recommended in the 1995 Economic Opportunities Analysis, the City should complete
development of a new site for the Ford dealer to expand;
. Support by resolution the twenty-acre business park concept being developed by the Lucia Mar
School District.
. Promote the City and its economic development potential through an initial image campaign,
and through the activities of the, Business Innovation Specialist. Much marketing can occur
coUaboratively, using the resources of the EVC membership and other regional marketing
groups.
. Develop the recommended tools and implement the recommended tactics at the appropriate
times;
. Join the Santa Maria Valley EDA.
. Join CST A. Support its efforts to promote the space industry in California.
. Discuss the possibility of cooperative industrial recruitment and/or the creation of a regional
marketing piece with Oceano, Grover Beach, Pismo Beach and Nipomo.
. Use available CDBG funds to implement these activities, including financing infrastructure to
the new business parks.
. Inventory the City's current and future available industrial and office sites. Create a marketing
brochure/map with relevant information.
. Contact space-related companies with proposals and/or activities underway. Discuss with
them the possible activities they could conduct in the City. These companies include:
. Pioneer Rocket Plane (reusable manned spacecraft)
. Rotary Rocket
. Universal Space Lines
. Kelly Space Industries
. Orbital Science
. Astrotec Space (50 employees)
3 See page II of the City's Final Long Range Planning Report, adopted April 9. 1996
51
------------
. Spaceport Systems International
. Lockheed Martin
. Sea Launch (Long Beach, operational 9/98)
\
. Purchase and maintain an Act! database of active projects.
I. Marketing and Business Attraction Workplan and Budget
The above recommendations have been prioritized, calendarized, an budgeted for the first two
years in the following recommended Business Attraction Workplan:
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v. TARGET INCOME GROUP BENEFIT
The analysis shown in the Grant Application of the job types typical of the City's target business
sectors was prepared in the 1995 Economic Development PlanningITechnical Assistance study.
The targets have been modified to add the additional target industries developed in this report (see
page 25-26). As shown in Table 18, up to seventy seven percent of the occupations in the final
.target industries are in non-management or professional categories.
Target Income Group persons often have limited job skill and/or work experienCe. Entry level jobs
where on-the-job training can occur are often concentrated in these occupational categories. The
program recommended in this report has been designed with the needs of the 11G persons in mind.
Specifically, as the Business Innovation Specialist and subsequent Business Recruitment Specialist
perform the activities outlined in this report, they will both naturally work routinely withjob service
providers to ensure the maximum opportunities for 11G persons. See Pages 11-14 of this report for
a listing and brief description of the services of local job service providers. This will be true for
both the business innovation and business recruitment programs.
Based on this marketing program, and also on historical San Luis Obispo County businesS/job
growth rates, the City of Arroyo Grande should be able to mount an effective marketing strategy.
The City should be able to create about 40 new jobs per year. This is especially true if the City
approves either of the two new industrial parks. At the 77.7% 11G percentages in Table 18, this
should mean 31 new iobs for TIG oersons oer vear.
,
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,
ECONOMIC
OPPORTUNITIES
ANAL VSIS
FINAL REPORT
."
Prepared for:
The City of Arroyo Grande
This project was funded in part by State Community Development Block
Grant Funds
October 31, 1995
Prepared by:
Applied Development Economics, Inc.
3254 Adeline Street, Berkeley, CA 94703 510.653.3803
1010 F Street, Suite 400, Sacramento, CA 95814
,-.-.- .-
TABLE OF CONTENTS
~
,
1. EXECUTIVE SUMMARY . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . 1
2 INTRODUCTION ................................................. 7
3. ECONOMIC BASE AND BUSINESS CLIMATE . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 9
3.1 Employment Base ................................................ 9
3.2 Labor Force, Income and Population ................................... 11
3.3 Business Climate ................................................ 17
4. MARKET ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
4.1 Business Park Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
4.2 Retail/Services ................................................. 38
4.3 Agriculture . . . . . . . . . . . . . . . . ; . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
"
5. PROJECT DEFINITION AND IMPLEMENTATION.. . . . . . . . . . . . . . . . . . . . . . . . .53
5.1 Potential Development Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
5.2 Development Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57
5.3 Comparison of Fiscal Impact ........................................ 59
5.4 Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
5.5 Target Income Group Benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
6. REPORT PREPARATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69
APPENDIX
A. Employment Data
B. Detailed Retail Demand Calculations
C. Development Site ProfIles.
D. Glossary of Terms
LIST OF TABLES
1. Arroyo Grande Economic Base Employment and Employment Distribution ................ 10
2. Per Capita Taxable Sales for Cities In San Luis Obispo County, 4th Qtr. 1993~ 3rd Qtr. 1994 .... 11
3. 1990 Labor Force by Industry In Arroyo Grande and San Luis Obispo County .............. 12
4. Labor Force by Occupation In Arroyo Grande and San Luis Obispo County. . . . . . . . . . . . . . . . 13
5. Educational Attainment In Arroyo Grande and San Luis Obispo County . . . . . . . . . . . . . . . . . . 13
6. Population by Age Category In Arroyo Grande and San Luis Obispo County ............... 14
7. 1990 Household Income By Income Source In Arroyo Grande and San Luis Obispo County . . . . . 14
8. Household Income Characteristics Of San Luis Obispo County Cities ... . . . . . . . . . . . . . . . . . 15
9. 1990 Median Price for Single-Family Housing in Arroyo Grande and San Luis Obispo County. . . . 16
to. Projected Populations for Arroyo Grande and San Luis Obispo County. . . . . . . . . . . . . . . . . . . 16
11. Business Establishments in Arroyo Grande . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
12. San Luis Obispo County Office Space Demand in San Luis Obispo County ..'..,........... 25
13. Employment by Industry Group, San Luis Obispo, Monterey, and Santa Barbara . . . . . . . . . . . . 26
14. Industries with Largest Employment Growth, San Luis Obispo, Monterey, and Santa Barbara. . . . 28
15. San Luis Obispo County Manufacturing Industries With Positive Growth Factors ............ 29
16. Santa Barbara County Manufacturing Industries With Positive Growth Factors. . . . . . . . . . . . . . 30
17. Monterey County Manufacturing Industries With Positive Growth Factors . . . . . . . . . . . . . .. . . 31
18. Instruments Manufacturing Employment San Luis Obispo, Monterey, and Santa Barbara . . . . . . . 34
19. Santa Barbara County Industries with High National Indicators & Positive GroWth ........... 35
20. Monterey County Industries with High National Indicators & Positive Growth . . . . . . . . . . . . . . 37
21. Retail Sales and Demand in Arroyo Grande Market Area ........................... 40
22. Retail Demand and Supportable Retail Establishments for Arroyo Grande Market Area ........ 40
23. Medical Services Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
24. Top Vegetable and Fruit Value Crops, San Luis Obispo County .......................46
25. Top Vegetable and Fruit Crops By Weight, San Luis Obispo County ....................46
26. Agricultural Sector Employment, San Luis Obispo, Monterey, and Santa Barbara . . . . . . . . . . . 48
27. Local Consumption of San Luis Obispo County Agricultural Output . . . . . . . . . . . . . . . . . . . . . 50
28. Supportable Food Processing Establishments For Selected Arroyo Grande Valley Crops. . . . . . . . 51
29. Comparison of Fiscal Impact of Development Options (Annual Operating Costs and Revenues) . . . 60
30. Occupational Distribution for Target Industries .................................. 68
LIST OF FIGURES
1. Business Establishments in Arroyo Grande . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
2. Top San Luis Obispo County Vegetable & Fruit Value Crops. . . . . . . . . . . . . . . . . . . . . . . . . . 45
3. Top San Luis Obispo County Vegetables & Fruit Crops by Weight . . . . . . . . . . . . . . . . . . . . . . 45
4. Potential Development Sites ............................................... 54
,
---'--..- ------ -
1. EXECUTIVE SUMMARY
The Economic Opportunities Study evaluates the market for several selected business development and
retention projects, including:
1. A business park with a diversified tenant base of corporate headquarters, research and
development, limited manufacturing, and business and professional services.
2. A medical services complex
3. An auto center
4. A hotel/restaurant development
5. Additional local-serving business and professional services offices
The study is intended to address three major goals in the City's economic development program:
1. " Development of a diversified job base that provides opportunities for heads of households
and entry level workers alike.
2. Coordination of business retention efforts to ensure that local businesses have room to grow
and thrive, creating stability in the economic base of the community.
3. Encouragement of business development that can support the cost of services needed by the
population.
The selection of the development projects for analysis reflects the City interest in building from its existing
economic base and to provide for the natural growth and expansion of businesses that have demonstrated
markets in Arroyo Grande and the Central Coast region. The study begins with a description of the City's
economic base and then evaluates the market opportunities and the sites available to support the project
concepts. The analysis concludes that many the existin~ sites are inadeQ.uate. in terms of size. location. or
the cost of required infrastructure. to fully realize the economic potentials of the City.
The overall recommendations of the study include:
1. The business park project will require extensive marketing efforts, which should be
initiated well in advance of physical improvements on the available sites.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 1
--_._--~'--- --'-
EXECUTIVE SUMMARY
2. The City should encourage annexation of the property south of the current City limits in
order to create sites suitable for long term economic development. ,
3. The City's most imminent need is to provide for a site to allow expansion of the existing
Ford auto dealer. If the property south of the City cannot be made available within one
year, then the City should consider rezoning a portion of the existing Industrial District on
El Camino Real to Highway Commercial to allow the auto dealer to locate there.
4. If the Ford dealer expands to another site, the existing site at Traffic Way and Fair Oaks
should be planned for visitor serving uses such as a hotel and restaurant. The site should
be designed to create a visitor connection to the Village district.
5. The vacant commercial properties on Grand Ave. (south side) near Oak Park Ave. are well
situated to serve the local Five cities market area, and should be targeted for developments
intended to support expansion of commercial and office uses rather than major new regional
developments.
ECONOMIC BASE AND BUSINESS CLIMATE
The City's main economic advantage is its quality of life, which attracts entrepreneurs and skilled workers
from metropolitan areas. It main disadvantage is the lack of business sites. The following discussion
highlights some of the economic characteristics of the community.
,,.
While Arroyo Grande has a numerical balance between the number of jobs and the number of
resident workers, the economic base is heavily concentrated in locally-based services and lacks
manufacturing or regionally-based firms that could provide more diversified employment
opportunities.
Nevertheless, the local economy is strong in many respects. Business services firms, health care,
and other professional services in Arroyo Grande have grown while the construction and real estate
sectors have declined dramatically. Health care, as well as the agricultural sector, have excellent
future growth prospects.
The community's labor force is more diverse than the job base, causing two-thirds of the workers
to commute out of Arroyo Grande to work. Nearly 12 percent of the workers have jobs in
manufacturing and distribution, while there are few such jobs in the community.
Many of the resident workers are well skilled but tend to have less college education than the
County as a whole. The working age population is somewhat older than County averages,
suggesting a seasoned, experienced workforce overall. About one-third of households in Arroyo
Grande are in the Target Income Group (TIG), with incomes at or below 80 percent of the County
median. The Community Development Block Grant Program which has funded this study is
particularly concerned with creating jobs for workers in these households.
Page 2 APPUED DEVELOPMENT ECONOMICS, INC.
---"- .------,...-. --~--- -
EXECUTIVE SUMMARY
Overall, Arroyo Grande has the highest median household income of any City in the County;
however, its housing costs are relatively moderate.
,
The South County region is projected to grow faster than the County as a whole over the next five
to ten years. While much of this growth will occur in the County areas to the south of the City, the
rapid population growth represents a retail market opportunity for Arroyo Grande.
MARKET ANALYSIS
Business Park Development
The community is interested in creating jobs suitable for heads of households in Arroyo Grande. A business
park with a mix of office and high end light industrial uses would be a suitable vehicle for this kind of job
generation. Although the City is currently a center for professional and business services in South County,
many of the businesses serve local marketc;. In order to generate significant numbers of jobs with skills and
experience requirements commensurate with the local workforce, it will be necessary to develop or attract
firms with markets that are primarily outside the local area.
."
The City does not have the reputation or image as a regional business center. The City of San Luis Obispo
has attracted many of the major businesses in the County to the airport industrial park. Therefore, the City
will need to proactively market the concept of a business park. It will be necessary to secure tenants in
advance of commencing the development. This part of the report concentrates on identifying business types
that would be suitable for the community.
The study process focuses on identifying the business sectors that are well represented and growing in the
Central Coast region. Arroyo Grande can be most successful with its economic development program by
serving the expansion needs of growing industries in the region. In addition, ADE has analyzed the
national competitiveness of emerging industries in the region to identify those that have the best pote~tial
for sustained growth in the future.
The target industry analysis of the Central Coast region has identified a number of appropriate industries
for a business park in Arroyo Grande. One of the most promising sectors both nationally and in this region
is. instruments manufacturing. This sector includes search and navigation equipment, measuring and
APPLIED DEVELOPMENT ECONOMICS, INC. Page 3
EXECUTIVE SUMMARY
controlling devices, medical instruments and supplies, ophthalmic goods, photographic equipment and
watches and clocks. The search and navigation sectors and some other specific instruments industries have
been hurt by defense downsizing in Santa Barbara County. But many of the domestic products in this
industry have shown excellent growth.
In particular, medical instruments, which is of special interest to Arroyo Grande, is a strong industry in
. .
Santa Barbara County and is emerging in. San Luis Obispo County as well. While medical instruments and
supplies are often distributed through large corporate networks, much of the manufacturing occurs in
smaller .establishments, often by small finns functioning as subcontractors to the large suppliers. In addition
to instruments, diagnostics substances and pharmaceutical preparations are also emerging industries in these
two counties. Arroyo Grande currently serve as a local center for medical services. This market is largely
population driven and will expand along with South County residential growth. It appears that the City
could also support small scale manufacturing that is growing in the Central Coast region.
The second most prominent industry group to emerge from the analysis is communications equipment and
services. This sector has grown from a very small base to nearly 300 jobs in Santa Barbara County. In
Monterey County there are more than 450 jobs in this industry. Most of the communications equipment
employment in San Luis Obispo Count is related to home TV and radio services, but this industry overall
is interesting in relation to the development of the Space Port at Vandenberg AFB. The cities of Santa
Maria and Santa Barbara are both strong regional competitors and stand to gain much of the economic
growth associated with the Spaceport. But with the proper setting, Arroyo Grande could attract some of
the smaller firms needing administrative and sales offices in the region.
Other business with good growth prospects. regionally are publishing, sporting .goods and toys
manufacturing. A number of the target industries identified in the analysis are in machinery and metals
manufacturing sectors that would be more appropriate for the City's industrial zone rather than a business
park.
Retail Development
,
The primary focus of this analysis is on auto sales, although consideration is given to alternate businesses
for the existing auto dealer site if they should move. There is substantial unmet demand for auto sales in
Page 4 APPUED DEVELOPMENT ECONOMICS, INC.
-~~.__..~ ..-
EXECUTIVE SUMMARY
the market area. In the South County area, the unmet demand is about $32 million and growing at a nite
exceeding $1 million per year. San Luis Obispo County overall suffers a leakage Qf $24 million annually,
which corresponds very closely with the sales captured in Santa Maria.
The Ford dealer in Arroyo Grande in interested in expanding its operation to better capture the market but
is unable to do so at its current site, which it leases and does not own. The Chevrolet dealership on the
other hand owns its site and is not interested at this time in sustaining the increased overhead involved with
a move. However, if a larger auto center were established in Arroyo Grande, it may create a marketing
advantage that would help offset any higher costs.
. Auto sales in Arroyo Grande currently generates $150,000 per year in sales taxes and additional amounts
in property taxes. If the sales leakage from San Luis Obispo County were captured in Arroyo Grande, an
additional $250,000 would be added to City revenues.
It is necessary' to consider alternate uses for the auto dealership site on Traffic Way. A comprehensive
analysis of the City's retail market suggest that a better performance can be achieved in apparel sales, home
furnishings, restaurants, auto supplies and general merchandise. The City could consider either a local-
serving or a visitor-serving approach to the Traffic Way corridor.
Traffic Way, from the auto dealers south, is currently a service commercial district, with building supply,
auto repair, nurseries and similar businesses. However, the north end of the corridor is adjacent to the
Village District and with a significant development such as a hotel or additional restaurants near the Fair
Oaks intersection, the visitor serving function of downtown could be extended through this area. Indeed,
additional visitor attracting businesses in this area could enhance the tourist appeal of the entire Village area.
In contrast, the local-serving approach has some difficulties. The auto site, while in an important location,
is not large enough to support a major retail development that would substantially help the City's capture
of general merchandise and home furnishing market. Most of this demand goes to large regional
,
discounters and cannot be recaptured by smaller stand-alone establishments. Therefore, we would
recommend exploring the visitor serving option with a hotel development and a restaurant row approach.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 5
EXECUTIVE SUMMARY
Agriculture
Agriculture is an important economic activity in the Arroyo Grande Valley. Planning efforts are underway
to ensure the long term preservation and viability of agricultural production in the area. ADE was asked
to consider the potential for additional agricultural business in community.
The analysis, however, points up several constraints to this potential. Virtually all of the crops grown in
the valley are shipped for fresh consumption; hence, there is little potential for processing industries in the
area. Secondly, while important locally, the scale of production is not sufficient for any of the crops to
support processing industries.
FinaJIy, the processing that does exist in the broader region is concentrate in the Santa Maria area. This
area support much greater production than does south San Luis Obispo County. Not only has processing
concentrated there, but suppliers and service providers have also largely left the Arroyo Grande area due
to the efficiencies of scale available to Santa Maria operators.
Therefore, we do not see a strong opportunity for significant agricultural business development in Arroyo
Grande. Oceano has developed into the major shipping point for crops in the County, however, and further
growth of this industry may occur there. Jobs in these industries would certainly be available to Arroyo
'"
Grande workers.
\
Page 6 APPUED DEVELOPMENT ECONOMICS. INC.
2. INTRODUCTION
The Economic Opportunities Study is focused on a selected set of economic development objectives
identified by the City's Economic Development Advisory Committee as the most immediate priorities for
City attention.
1. Development of a diversified job base that provides opportunities for heads of households
and entry level workers alike.
2. Coordination of business retention efforts to ensure that local businesses have room to grow
and thrive, creating stability in the economic base of the community.
3. Encouragement of business development that can support the cost of services needed by the
population.
While there are a number of other economic development concerns of the City, these issues provide the
basis for the work completed in the present study.
"
The primary approach of the analysis is to build on the existing economic base of the City and the region.
The discussion begins with a description of the jobs base and labor force in. Arroyo Grande and then
identities the major assets and liabilities of the community for economic development. The study proceeds
to evaluate business opportunities in agriculture, medical services and manufacturing, selected retail/services
sectors such as auto sales and visitor serving businesses, and also a variety of businesses that are showing
strong growth elsewhere in the Central Coast region.
The final section of the report discusses the sites that are available for development and the steps necessary
to implement the various market opportunities. The greatest economic development challenge for Arroyo
Grande is in providing suitable development sites and financing the necessary infrastructure improvements.
The report recommends an overall strategy with short term and longer term activities to provide for
sustained economic development in the community. However, the City will need to reevaluate and confirm
its approach to each project as more detailed information becomes available on the costs associated with
alternate sites.
APPUED DEVELOPMENT ECONOMICS, INC. Page 7
INTRODUCTION
This study was funded in part by State Community Development Block Grant (CDBG) funds. This program
provides both planning and development funds to small cities throughout the state to assist in the
development of jobs for Target Income Group (TIG) Workers. Approximately one-third of households in
--
Arroyo Grande have incomes at or below 80 percent of the County median, which is the threshold for TIG
workers. Chapter 5 of this study identifies the job opportunities that may become available for TIG workers
as a result of the market opportunities identified in the analysis: The discussion also presents job training
programs to help lower-skilled workers qualify for better jobs.
,I'
,
Page 8 APPUED DEVELOPMENT ECONOMICS, INC.
3. ECONOMIC BASE AND BUSINESS CLIMATE
Arroyo Grande is part of a regional and subregional economy. Locally, it ser~es important economic
functions for the Five-cities subregion. The City is also an integral part of the regional economy which
includes San Luis Obispo County and extends south to Santa Maria.' The information contained in this
chapter places Arroyo Grande in the context of the County economy and provides the groundwork for the
more detailed market analyses in Chapter 4. The discussion relies on the County Economic Development
Strategy reports completed in December 1994 to a large degree. Other important data have been obtained
from the UCSB Forecast Project, the San Luis Obispo County Council of Governments Transportation
Planning studies, the State Employment Development Department, City business license records and the
surveys and reports prepared for Arroyo Grande by the Economic Development Committee, the Chamber
of Commerce, student groups and other entities.
r
3.1 EMPLOYMENT BASE
Arroyo Grande enjoys an extensive job base in comparison to surrounding communities. The City has
nearly as many" jobs as workers residing in it. Table I estimates that there are more than 6,500 jobs in the
City. This includes agricultural jobs in the Arroyo Grande Valley that may not be located in the City
boundaries. In 1990, the labor force was 6,417, but probably has grown to about 6,700 commensurate with
recent population growth. In the surrounding parts of the Five-cities subregion, the jobs equal only 60
percent of the workforce. Overall, the City has about 6.5 percent of the County's labor force and 5.8
percent of its jobs.
The strength of the job base in services rather than manufacturing. As Table 1 shows, the proportion of
employment in services is nearly double the 5.8 percent total average, while the proportions of
manufacturing, and transportation, communications and utility (TCU) employment are very low.
Furthermore, the City has virtually no manufacturing, other than printing and publishing. On the other
hand, Table I strongly reinforces the notion of Arroyo Grande as a professional services center, particularly
for health and professional services. More than a third of all professional services employment in the
County is in Arroyo Grande. The health services figure for the County includes Atascadero State Hospital.
If only private medical care is considered, Arroyo Grande would have 11.5 percent of the County total.
Nevertheless, the lack of diversity in the job base constitutes a major problem for the County and Arroyo
Grande. .
APPLIED DEVELOPMENT ECONOMICS, INC. Page 9
ECONOMIC BASE & BUSINESS CUMATE
. ArroY()Gr~uldeHEconomicBase.
. ErnployrneQt and EmploYll1e11t Distribution
.---'", "', " >
Perdioiof
EIII 10 ees CoUnt'
A ricullUre 429 6.5% 7.0%
Construction 504 7.7% 8.3%
Manufacturing 108 1.7% 1.9%
Ne ers 39 0.6%
Printin lOth. Pub. 69 1.1%
Trans. ,Comm., Util. 100 1.5% 1.9%
Retail 1,270 19.4% 6.6%
FIRE a 393 6.0% 3.7%
Services 2,864 43.6% 10.6%
Business Services 208 3.2% 4.7%
Health Services 584 8.9% 7.0%
Professional Services 784 11.9% 36.5%
Public Administration 893 13.6% 5.6%
TOTAL 6,561 100.0% 5.8%
Soorce: ADE.c~ied fromsevem! swrces,iJ:bdiJg Ciy 1:usess li:ense
rec~, C1>unty BusiJess Pattems, CbmI.y Regi:mal11ansportati:mPJamiDg SIudes,
U::SB RegbnaI Forecast Project, GJordiJated Agri;uJ!ura1 &Jpport Program.
and VOrds &Ecommi;s
'"
[a) FIRErefers to FiJance ,Insurance, and Real Estate 1ims
Arroyo Grande's major job sectors have excellent growth prospects. The County economic development
strategy report provides information about national prospects for industries in the County. The report notes
that the County in general has a preponderance of business sectors with poor growth prospects. However,
businesses prominent in Arroyo Grande, including health and business services, along with agricultural
services and food processing, all have excellent growth prospects. Very few of the business types in Arroyo
Grande are projected to lag in growth nationally.
The City's retail sector shows mixed performa!lce. Table 2 focuses on the retail sector in the City, which
is especially important to the City's finances. Arroyo Grande's overall retail per capita sales, at $6899, is
well above the County average, which is degraded by poor performances in many of the unincorporated
areas. However, the City loses substantial leakage to San Luis Obispo and probably Pismo Beach. The
,
detail is not available for Pismo Beach so it is not possible to discern how much of its sales are driven by
Page 10 APPUED DEVELOPMENT ECONOMICS, INC.
ECONOMIC BASE & BUSINESS CUMATE
tourism. However, the new factory outlet center will likely boost these figures even further. In addition,
the shopper survey conducted by Cal Poly students for Arroyo <;Jrande shows substantial leakage to Santa
Maria in several categories. ,
. . ". .... ...... -..... ....... .... '.- ...... .... . '.. .... "., .
....... ...".. .--. . -.. . .. ..... ..... .. .... . ,- -.-,.- '"', ,..'.-...-...-.
. --- -..... .. ..... . .... . "........ .... -, ,.. .. -........-.......
1'abie 2 .. ...... "'.,-, ... ....'.._. . _... 'd__, ....
. - .. . ... .. .... ,. -. ....... ........,... - . . . . . . . . .
,".' ............ .... d' ....._.. .... ..
.. -.. , ,..., .. .... '..
Per Capita Taxable Sales
Cities In San Luis Obispo County
4th Quarter1993~~rdQuarter1994/ ..','. ....
. " "..'.'.. .'..::. ,.:.. " .: .::.. ..:. :.::.'. .::'.. .:"
. . ~ales County Arroyo I:.,...: ... . Grover.. ::MOrro< raso . ...'.nsmo .: :.an Luis
Category Average Grande ':AtasCad~. BeaCh: . Bay .. . Robles <BeaCh . ObISpo
. .... .
Apparel $218 $12.0 $55 $257 $21> $659
GenemlMetch. $524 $1,JIS7 $638 $119 $753 $J,S07
Dmg Stores $245 $447 $365 $618 $4ll $336
FoodIUquor $581 $682 $846 $1,126 $91> $634
EatinglDrinking $946 $830 $686 $2.222 $1,024 $1,401
Home FIlm. $239 $358 $341 $306 $3ll $367
BIdg.Mat. $484 $573 $473 $1,012. $1,261 $498
Auto Sales $828 $1,110 $893 $277 $1,188 $2,466
Servi:e Stations $599 $846 $623 $853 $1,254 $837
Other&tail $827 $706 $703 $856 $832 $1634
Total&tail , $5,490 $ 6,899 $ 5,623 $2.853 $7,708 $ 8,155 $8,839 $1>.139
OtherOut1ets $2~ $1,037 $861 $1,446 $885 $J,S93 $774 $I,9D
Total $7,656 $7,935 $6,484 $ 4.100 $ 80593 $9.748 $9,6D $ 12..253
Sou..e: A DE. based on 1&xlble SIIeS Reporls published by the Sllle BOlrd ofEqullizltion. DetlilforGroverBelch IIPlsmo Belchoot IYlilable due to tbe smallslz.
of Ih. cilies.
Arroyo Grande does well in general merchandise sales, drug stores, home furnishings, and auto sales,
although the latter category is below the performance in the City of San Luis Obispo. Arroyo Grande does
not do well in apparel, restaurant sales, or specialty shops (the other retail category). The City is also
hampered by its lack of a manufacturing base which would generate some sales taxes (other outlets). The
food store category will receive a boost from the new Vons store scheduled to open later this year.
3.2 LABOR FORCE, INCOME AND PO PULA TION
Despite the availability of jobs, only one-third of the City's workforce actually works in Arroyo Grande.
To some extent this may be due to the fact that the workforce has a higher concentration of workers
employed in construction, manufacturing, TCU and wholesale businesses than the City job base.
Conversely. about 33 percent of the labor force is employed in services (Table 3) while 43.6 percent of the
APPLIED DEVELOPMENT ECONOMICS, INC. Page 11
--_._.. - --.,.-- ... ------ _.~ -- -----
._---~
ECONOMIC BASE & BUSINESS CUMATE
City's jobs are in services (Table 1). However, this situation is improving as service workers are increasing
faster than manufacturing workers. TCD workers, which are strongly concentrated in communications,
increased considerably between 1980 and 1990.
, , . , .,. ,
.. .,....... ..,.. , ~.. .., -'H, ,..". ".
,. .. .., ... ....... ......... " .". .... ..<
... .., .,. ..... ... .'
.... """ ',,,
.. ......
:,'.' co .., "","".''''
". ,. , . ... ,...... ....
.,. .. .,.. ,.."."Cityot~Gn.iiiie....,." '.""'."fiaD.~c iipjjl" . ..... . ...... .
.. .Co1IIity ,.",., ,:'""".,. ..
..1180, ~~ ",19!10' .' ~~, '1nC)-,", .,'11180...' ~~. am:, ~..; ........ ._'.,..
.,. ...~!IQ.'
bl~t ID..,~t .... ..... ,-...
Indu.<try ~ ~.. . '" Cbange t ',PaUat" "~" .. Cbange
ArricuImrc. (on:strv, flSbins!. minin 185 4.1" 239 3.7" 29.2" 5,152 8.4" 6.590 6.6% 15.5"
ConsauClion 495 11.0" 608 9.5" 22.8 " 5,475 8.7" 9,274 9.3% 69.4"
Nondurable manufacturin.. 153 3.4" 175 2.7" 14.4" 1872 3.0" 2979 3.0" 59.1 "
Durabk manufacturing 343 7.6" 338 5.3" -1.5" 3,815 6.1% 4.815 4.8% 26.2"
Tl'8I1SDonation. conun.. lllilities 403 9.0" 692 10.n 71.'" 4.154 6.8" 6.020 6.0" 41.5"
\\bolesale trade 132 2.9" 210 3.3% 59.1 " 1558 2.5% 29S5 3.0" 89.7%
RcWI trade 1.008 22.4% 1.175 18.3% 16.6% 12.422 19.8 % 20.426 20.5" 64.4 "
Finance. ins.. real estale 317 7.0% 534 8.3" 68.5" 3.346 5.3" 5.559 5.6" 66.1 "
Services 1.202 26.'" 2112 32.9% 75.'" 20706 33.0" 35 023 35.1 " 69.1 "
P\Jblic administration 261 5.8" 334 5.2" 28.0" 4.040 6.4" 6.187 6.2" 53.1 "
rorAL 4.499 100.0% 6,417 100.0% 42.6" 62,740 100.0" 99.828 100.0" 59.1 "
s...rc.:ADE.d.... from 1990 US. c...... S1f 3 Fm.
"
Countywide, the workforce grew nearly 60 percent, led by workers in construction (which has since declined),
wholesale, and services. Arroyo Grande's workforce grew about 30 percent between 1980 and 1990, led by
services workers, and employees of fmance, TCD and wholesale fIrms. SignifIcantly, increases were far
below county averages in construction and retail, as well as manufacturing.
Table 4, on the following page, demonstrates that the City's workforce has a relatively high concentration in
managerial, clerical (which includes all computer services), and craftsmen (skilled production worker)
occupations in comparison to the County. Despite the City's strong base of professional jobs, professional
occupations are under-represented in the workforce. Technical occupations have grown rapidly but are still
a small part of the City's labor force.
\
Page 12 APPUED DEVELOPMENT ECONOMICS, INC.
ECONOMIC BASE & BUSINESS CLlMA TE
..... Toilole4 .. ........
,,- .
. Labor Force 1010..ap.l108 .
"l"r010 Grud...d S.".L.1s Olollpo C..ua.11 .... .
.. . ....
cu. atA.rraY" Gr..d. .... ...... .. hioLol. OhlODO Cou.. ... ....
1910 . 1910 h.pl~. ...1"0. ... UU Kia.p!.. ..lUO,'.O. ..U.O....... 19'0.K.."I~. ....;1990.... U90:Z.pl~. . .1.910"90
OceuDatlon IE...I.... ~., Per,'..t: ; . ;;.'~i~~..~.i : P.r~"(;: : ..ic~..Ii".. ..10';..., .....4.F: fR.~I~,;..~.. ::".et..ii,", .. -5. e"'Ii~~.
M'D.~eriaf/.& leulive S9.I U.2S II' U.'S 49.IS 6.022 9.6S 11,260 11.3 " 11.0S
p,o 10..;0>>. 11 SOS 11.2S 16' IS.SS 71.7" I SII 13.7" IS 000 IS.O" '4.7"
T.chnical U 2.1 " 243 3.'" 161.3" "6., 2.6" 3.42S .3.4" 101.0"
S,I.. 612 13.6" 103 I2.S" 31.2" 6.642 10.6 " 13.433 13.4" 102.2"
Clefic.l U. 14.2 " I 032 16.1" 11.'" I 430 13.4" 1219S 12.9 " n.o"
SOlVie,. 641 14.2" 1,01 I IS.' " $1.7" 10.'21 17.3 " 16.010 16.1" 41,S"
F...... workl,. IU 2.1" 161 2.S" U.,,, 4.231 I. ,,, S.240 S.2" 23.1"
Cn((lftI.ln . 0 ".OS 139 IS.IS S.I" 9 232 14 ,.. '2 ,," '~.4" U I"
ODlnton 331 '.S" 169 2,6" -SO.O" S,OI9 1,0" 6.070 6.1 " 20.' "
L.bor.n 14. 3.3" 241 3.'" 12.'" 2.103 3.4" 4.14S 4.1" ".1 "
TOTAL 4 49P 100.0e. 6 417 100.0" 42.1 .. 12 740 100.0" " '0' 100 OS . '9 :i&
1....:.'0... It'. t'.s.C..... .".,.a..... ..d B......
The educational attainment of the City's workforce is below County averages. A higher proportion of Arroyo
Grande residents have graduated high school and had some college, but fewer have completed college degrees
than is true throughout the County as a whole (Table 5). However, educational attainment in Arroyo Grande
is higher than the state average, which shows only 52.1 % with some college or more.
.1"
. ....
Table S .....
Educatioual Attainment ....
Arroyo Graude and Sau.Luis Obispo County
.. ..
City or Arroyo Grande San LuIs Obispo County ".
USO Persons 1980 1990 P!=I'~ 1 !I!IO 1980-90 . 1980 Per~ 1980 1990 Persons 1990 1980-90
Educational AUalmnent 25 and over Percent 25 aod over Percent 15 Ch8DJ!e 15aod over Percent 258OOo"er Pereeat I5CIaIIDI!I!
Elem.ntary School 598 8.2% 423 4.2% -29.3% 10,369 11.2% 7,732 5.6" -25.4"
Some H~h School 992 13.5% 1,187 11.8 % 19.7% 11 090 12.0" 15,424 11.1" 39.1 "
High School Graduate 2,816 38.4% 2,875 28.7" 2.1% 30,880 33.4% 34,099 24.5" 10.4"
Some Collen 1,691 23.1% 3,593 35.9% 112.5% 22.631 24.5% 49 848 35.9" 120.3 "
Four years coUege or more 1,231 16.8 " 1,944 19.4" 57.9~ 17 ,561 19.0" 31,113 22.9 " 11.6%
Total PODulation 25 and over 7.328 100.0% 10 022 100.0" 36.1% 92531 100.0% 138 916 100.0" 50.2"
So......: 1990 U.s.C.UIU. S'IP 3 Pile
The City has a high proportion of older workers and retired persons. The educational and occupational
distribution of the workforce is consistent with the older demographic profIle, as shown in Table 6. Older
workers have gravitated to managerial positions based on their experience rather than college training. The
trend in the City, however, is following the County toward a younger, more educated workforce.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 13
ECONOMIC BASE & BUSINESS CUMATE
Arroyo Grande has a higher proportion of its population not in the labor force than is the case for the County
overall. Table 6. shows that the younger population under 18 and the older population over 65 combined
comprise 43.3 percent of the population in the City compared to 36 percent for the County.
.. . -....". ...", . . -. ,- ".,'. ,. ,-,.....
. '.--.". ................... .. . ..... ... . .................'..-.
.... ,..................... ... . .... ... ...........
..... . ................. ..... ... .... ..
. .... .. .............
.. .. .. ",. ...".:ifibii',,'.',:.'. ..,<:,;,, ,,,;.;,, .., . .;.;:;".
. ........... - . ......- '. ., ....... .....
.' .. -- ............ ..... ". .... ... ....-... ".. ... . ,,-.. -. ...-........- .....
....... .... ., ..... .__ .. d... ....... ... .... ._ ...... ..............
.... ........ -..- ......... ....".. ....... ........ ......... .- . . ,.. ...-. ..,.... ..
. .. ..... ...... ......, . -.....,. ,_, ...,. .. .... . .... .d. ._.. ...
':,' > .,. --.... .-., ... .. ................ ,.." -. ..'., ..,. ,-. .. ., ...... ,- ..,........ . -..........
...... .............P~p~.~~i~I1..~y.~g~ .f~teg()ry................. ........ . ',,, ............>
Arr.oro (:;rand~ '11n.~$~n L ~isO bispo C@iity''' . .,;..
. . ...... ,....... ...-.....
... ,..... .... ... -...
...... ..... CityiltArr~yciGraDde .... .. San Luis ObiSpo County'
1,,0::.1""0 .. ..... ;1930...;::jj,,0..
Aj!e Group .. I..'..";;....;..'...;.' " .......... ..-.......,. ....
.. PO~ulation .PoIJubtlon ............'...... .......
Population. 'PO D uiil don
Under 18 25.3% 23.4% 21.8% 21.9%
1 8 to 24 9.8% 7.3% 18.7% 14.5%
25 to 54 35.9% 40.6% 35.8% 41.6%
55 to 64 11.4% 8.8% 10.3% 7.9%
Over 65 17.5% 19.9% 13.4% 14.2%
Total 11,290 14,378 155,435 217,162
Source:A DE,dau from 1990 u.s. Census STF Hiles.
Table 7 shows that sources of income associated with retirement or older workers are all more prevalent in
Arroyo Grande. This includes interest, social security, and retirement income. Table 7 shows that sources
of income associated with retirement or older workers are all more prevalent in Arroyo Grande." This includes
interest, social security, and retirement income. Arroyo Grande has the highest income levels of any City in
the County.
. . Table 7
68.4 \11\ $38,520 72.7\11\ $34,024
17.9 \11\ $17406 18.9\11\ $22 482
1.4\11\ $9.407 2.5 \11\ $14,364
52.0 \11\ $9,593 48.9\11\ $9,593
36.5 \11\ $8 588 28.7\11\ $8 251
7.0\11\ $4,876 6.8\11\ $5,099
23.7\11\ $11,965 19.6\11\ $11,659
11.1\11\ $3 823 11.0\11\ $4 652
5,717 80,195
Source: A DE. data from 1990 U.s.CensUl SlF 3 lUes.
Page 14 APPUED DEVELOPMENT ECONOMICS, INC.
ECONOMIC BASE & BUSINESS CUMATE
Table 8 shows both median and average household incomes. Arroyo Grande was clearly the leader in 1980,
and although the gap has narrowed, still shows the highest median household income in the County. In 1990,
Pismo Beach shows a higher mean income level than does Arroyo Grande, which me~ it has more very high
income households. However, its median is at a moderate level, suggesting that it has a higher disparity
between higher and lower income households.
..' ,." . -.. .......
.... ."... -." ,." . . .......... P.
.'. .. .... '" ..... --.
..............'f~b.l~ 8.....:. . ...
." .-- ..... ..........- ....... -.' --.. . ...' ,- .................. ",....
., .... ...... -. .........- - -.', ,..,...........................-.
. . . - . - . . ' . - - .... -.. . . . . . , . . . .. ... - ... ..... - . .,. ,...............'., ..,.... - . . . . . . .
<fI()U$eboldIJ1C()IIl~ (:]ui~~Ft~rlstiCs ....... ..... .....
San liuis()bispoO>1Ji1tyCities" ....:. . ....
......
19.80Median 1980 Mean 1990 Median 1990 Mean
"Household. Household HOusel1ol<l..HouseJw.ld
.. ... Jurisdiction ..... . ...:tncome.... .iD.come. ...:iD.cofue/ ..li1cOfue..
San Luis Obispo County $14,805 $18,413 $31.164 $39,564
Arrovo Grande $16,912 $19,513 $35,796 $40,504
Atascadero $14,651 $18 094 $35,140 $39.564
Grover Beach $12.340 $14,860 $28,266 $33,090
I' Morro Bay $12,697 $16,562 $26,049 $32,632
Paso Robles $14,955 $17,763 $29,054 $32,792
Pismo Beach $13,060 $16.950 $31.459 $41.526
City of San Luis ObiSDo $14,398 $15,902 $25.982 $35,613
Source: 1980 and 1990 U.s. Census of Population
Despite its high income level, Arroyo Grande's housing costs are comparatively moderate. Table 9, on the
following page, indicates that in 1990, six communities had higher median housing costs than did Arroyo
Grande. Arroyo Grande was slightly below the County median in housing values, although recent upscale
housing developments in the City may alter this position.
Arroyo Grande is projected to show moderate population growth over the next ten years. The South County
from Pismo Beach to Nipomo is projected to grow 25 percent by 2005 compared to about 22 percent for the
County, but much of this growth is anticipated in Nipomo. Arroyo Grande is projected to grow about 18
percent during this period.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 15
ECONOMIC BASE & BUSINESS CUMA TE
.. .. ..... -. ..
. '.. - ......
. . .. . .. - - .. . .
p.Table9> ..
. ,- .--- ,--.-- ......................... ... .
........ ,.........-.. .
. .-_......... ....... ,-- -- ......
." ........ .,.. - .......
., -.. ..... ,_....,.. -.--.........
..199.0M~diariPori~~ .. .......p}
.pr~r~~;!;:u~!~u.P
and San Luis Qbispo CountY
....pl~O...
. .M:eciiaIlPrlce
Arroyo Grande $207,700
Atascadero $199,600
Grover Beach $171,400
Morro Bay $224,700
Paso Robles $154,500
Pismo Beach $293,000
San Luis Obispo $241,100
Los Osos $207,900
Cambria $277 ,200
Cayucos $280,300
Lake Nacimiento $150,700
Nipomo $188,600
Oceano $156.700
San Miguel $90,200
Templeton $190.800
San Luis Obispo County $215,300
Source: 1990 U.s. Census S1F 3 File
"
...
Table 10
.. Projected Populations. ........... ....
. Arroy{) Grande and San LUIs Obispo County ....
... .... ..' P.. ..
P 1994 2000......... ....2005 ..
..1990 . .EstiJnated ProjeCted .. Proj~ed p.
. .. Population .. Population Population .. .. Pop11iation
Jurisdiction
Arroyo Grande 14,378 15,146 16,777 17 844
Grover Beach 11,656 12 464 14 039 15.409
Oceano 6,169 6,744 7.586 8.274
Pismo Beach 7,669 7,977 9,365 10,930
Nipomo 7.109 8,136 9.463 11,236
Unincoroorated South Co. 11. 938 12.991 14.604 16018
South County Subtotal 58,919 63.458 71,834 79,711
Percent chanl!e from 1994 13.2% .25.6%
San Luis ObiSDO County I 217,1621 231,332 258 569 281.459
Percent chanee from 1994 11.8% 21.7%
\
Source:ADE,population estimates from San Luis Obispo County Planning Department.
Page 16 APPUED DEVELOPMENT ECONOM/C~
ECONOMIC BASE & BUSINESS CUMATE
3.3 BUSINESS CLIMATE
Business climate includes both objective and subjective factors that relate to the physical requirements of
establishing and expanding businesses in the community, the local policy and regulatory environment, and the
access to production inputs an markets that a locality affords.
Business climate is frequently secondary to market conditions, because when markets are strong businesses
are more easily able to overcome other deficiencies of the community. When market conditions are marginal,
even minor additions to the cost of doing business become magnified.
Technological change has also reduced the importance of many of the physical factors traditionally considered
in business location decisions. Improvements to transportation, widespread delivery services, and
telecommunications, coupled with the high productivity of smaller firms in growth industries, have made it
possible for many entrepreneurs to thrive in small communities well outside of major metropolitan areas. This
trend has increased the importance of the more subjective quality of life factors in the business climate
equation. ,'.
The County Economic Development Strategy identified a number of competitive advantages for the region.
Arroyo Grande shares in most of these attributes. These include:
Low crime rates
Upscale image
Livable communities
Good secondary education
Well educated workforce
Good business services
Well developed health care system
Competitive business taxes
Most of these factors relate to quality of life, although labor characteristics and business costs are also key.
Arroyo Grande clearly enjoys the first three characteristics and while the proportion of college graduates in
Arroyo Grande is slightly lower than the County average, it is well above the state average.
In terms of business taxes, Arroyo Grande's business license tax is well below that of the City of San Luis
Obispo, which was cited in the County report.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 17
ECONOMIC BASE & BUSINESS CLlMA TE
San Luis Obispo City's rate in turn compared well with most nearby cities including Santa Barbara, Oxnard,
Los Angeles, Salinas and San Jose. (The advantage was more pronounced for office users than for
manufacturers).
Arroyo Grande also shares in some of the major county wide deficiencies. The primary liabilities identified
in the' County study are as follows:
Lack of business sites and developed retail and office space
High land prices
High housing costs
Local water and sewer infrastructure
No public agreement on growth issues
Limited Economic Development Delivery
Local regulatory process seen as slow
Arroyo Grande shows in the factors at the top of this list, but toward the bottom of the list conditions are
much more in the City's favor. Arroyo Grande definitely suffers from a lack of available sites. To some
extent this is a policy decision, because several sites currently devoted to agriculture could offer excellent
flat, buildable sites with good freeway access. The two major sites potentially available, one in the City
designated for commercial, one requiring annexation proposed for -mixed commercial, office and industrial
"
uses, have either infrastructure or topographical deficiencies.
In the business survey conducted by the Economic Development Committee in 1993, a number of businesses
complained about the high cost of buildings and land. Arroyo Grande offers a wide range of housing in
comparison to the surrounding area. This is an advantage. The City has both high end housing, which
Grover Beach, Oceano, Nipomo do not offer, and moderate housing which is not so plentiful in Pismo
Beach or San Luis Obispo.
The City's permit processing is much faster than the County, so this constitutes an advantage, not a liability,
for Arroyo Grande. The City does have some momentum with regard to support for economic development
and progress in permit streamlining. This momentum must be protected with sensible proposals for
economic growth.
,
Page 18 APPLIED DEVELOPMENT EOONO'
ECONOMIC BASE & BUSINESS CUMA TE
A number of interviewees have mentioned the lack of local government cooperation among Pismo Beach,
Grover Beach and Arroyo Grande. This is unfortunate because each of the cities and the adjacent
unincorporated communities have developed distinct and somewhat specialized economi'c functions. The entire
five cities area works as an economic subregion but the lack of a centralized economic development marketing
effort means that some of the effort each city devotes to this activity will inevitably be wasted.
On the plus side,the Regional Technology Alliance associated with the Spaceport Authority constitutes an
economic development asset for the region which Arroyo Grande may be able to utilize.
The bottom line on business climate: Quality oftife is the community's main asset and its small market size
and constrained development opportunities are its main liabilities. Arroyo Grande, like its neighbor
communities, can attract highly qualified workers and entrepreneurs, but businesses must be able to access
their markets to be viable.
."
APPLIED DEVELOPMENT ECONOMICS, INC. Page 19
4. MARKET ANALYSIS
4.1 BUSINESS PARK DEVELOPMENT ,
The community is interested in creating jobs suitable forheads of households in Arroyo Grande. Although
Arroyo Grande is a professional and business service center for the South County area, too many of its
service sector jobs are relatively low-paying and require little experience. In contrast, the workforce in the City
is heavily concentrated in managerial and skilled production occupations. Moreover, a high proportion of existing
workers in the community are highly experienced. In order to generate significant nmnbers of these kinds of jobs
it is necessary to develop or attract firms with markets that are primarily outside the local area. These kinds of
finns can not only provide jobs for existing workers in the community, but also can open up challenging career
opportunities for younger residents as they enter the labor force.
The City does not have the reputation or image as a regional business center. To date, major businesses have
tended to locate in the City of San Luis Obispo, primarily in the airport business park area. The final chapter of
this report discusses various strategy options for development of a business park. But it is important to recognize
at the outset that such a development will not occur in Arroyo Grande on speculation. It will be necessary to
develop or attract the tenants in advance of commencing the development. Therefore, this chapter concentrates
on identifying the characteristics of the potential tenant base.
A strong presupposition in the analysis is that the best business development opportunities are those that derive
trom the existing economic base. It has been shown in the economic development literature of the past few years
that business expansion is really the largest source of job growth. Locally developed fmns in rising markets have
enonnous potential for growth and job creation. Local communities can benefit better by serving the expansion
needs of growing firms in the region than by devoting major resources to attract large facilities from national
markets.
Secondly, business cluster development significantly increases the market potential of businesses in a wide variety
of industries. Coilaboration in the marketplace and among public and private sector interests tends to magnify
the product development capacities of clustered firms which is so important to market penetration in today's
economy. For local communities, it is important to understand the regional economic stIUcture and the kinds of
firms that provide inputs to the major industries in the area.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 21
.
MARKET ANAL YSIS
The chapter begins with an overview of business growth in Arroyo Grande based on historical business license
records. NeA1, the County economy is discussed in relation to the neighboring counties of Monterey and Santa
Barbara. This is the Central Coast region from which most of Arroyo Grande's economic development
opportunities should derive.
In di~c.ussing the economic trends, several indicators are important. First, we consider the level of concentration
in employment in each industry. Those industries in San Luis Obispo County that are present in higher than
aver~~e concentrations make up the economic base and are the main source of income for the CO\mty. Secondly,
it is important to review which industries are growing in San Luis Obispo C01D1ty at a faster pace than they are
state\\ride. This indicates that San Luis Obispo is a particularly good location for these industries. Industries
that are both present in high concentrations and are growing more rapidly than state averages represent the
leading edge of economic growth in the C01D1ty.
In considering the best targets for business growth and attraction, we also analyze the trends toward increased
competitiveness within the industries. For example, the industries with the best chance for success and growth
in today's economy are those that produce high value added products and which are increasing their labor
productivity. In order to build a foundation for long tenn growth, it is important for Arroyo Grande to target
finns in competitive industries rather than those in non~competitive industries. We have analyzed all of the
industries present in the Central Coast in tenns of changes in their productivity, the am01D1t of value added per
employee and their growth in sales, establishments and employment over the past several years. Industries wi~
strong perfonnances on these variables are highlighted as priorities for business attraction.
City Growth
In the business survey conducted by the Economic Development Conunittee in 1993, 25 percent of the
respondents indicated they had plans to expand and would like to stay in Arroyo Grande. Yet local real
estate brokers today indicate that the office market in the City is stagnant. The vacancy rate is low. but they
have not experienced much demand for additional office projects. The Phase 1 Report presented a table
. showing the distribution of jobs in Arroyo Grande. Of the 6,561 jobs, about 50 percent of the jobs are in
services, including finance and real estate services. Table 11 provides some historical perspective on the
number of business establishments in the City. The figures are based on business license records for most
Page 22 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
of the businesses, except the retail category which is based on the number of State Board of Equalization
permits. Only businesses which have a physical location in Arroyo Grande are included, even though out-
\
of-town companies doing business in Arroyo Grande also pay a business license fee.
t985 ... .... .'.. '. '-, ... ~:j995
1990 ... ..1991 1993.. ....::.19'...
Total businesses in City 774 922 928 972 959 875
Construction 129 151 139 115 103 91
Retail 186 204 205 208 210 211
Real Estate 43 44 42 37 35 33
Business Services 59 75 76 79 80 81
Professional Services 35 58 63 72 76 81
Health Services 53 78 79 81 82 83
Other 269 312 309 302 298 295
Note: 1995 figures are as of May 1995;additionalnewbusinesses may obtain licenses during the remainder of the year. Italicized establishment\
figures are estmates.
Soun:e: ADE,data'Crom business license records.
Figure I shows the trends for the major business sector categories. The total number of businesses in the
City rose fairly steadily until two years ago when the number for 1994 dropped back to what it had been
in 1992. Current business licenses in 1995 are down even further. However, the losses are concentrated
in the construction and real estate industries. It appears that the prolonged housing market slump has worn
out the capacity of these firms to maintain operations. Other important business categories in the City
including business services, professional services, and health services appear to have experienced slow but
steady growth, although the detailed information for the years between 1990 and 1995 could not be
developed for this report. The overall decline in business licenses, combined with slow growth in the
services sectors would seem to explain the slow office market.
Although the data in Table 11 show establishments and not employment, it is interesting to contrast the
experience in the surrounding region. Countywide, business services gained employment between .1991
and 1993, the most recent data available, while professional services, which are heavily concentrated in
architectural and engineering firms, declined substantially.
APPUED DEVELOPMENT ECONOMICS, INC. Page 23
MARKET ANAL YSIS
Figure 1
Business Establishments In Arroyo Grande
1000
....._..-------~
--------......-.---- .
900 __-------- .......
--
800 __.--.---.-.---.-.-.--- .
ZI 700
Ii
E
....
.11 600
:D
!
.. 500
...
c
e
0 400
0
>.
g
< 500
200 . .
..............-................-................-................-.....................-....-...........-......-....-......-....
100 .......-...._......
r:.::.-:=::::::::::::.:.......:::::::=:::::::::::::;;;;;.:;.:.:::.::=;;;;;;;;;;;;;;;:.:.:.::.:.;.::::::$:::.:.:.:.:.~':':':':'::::'::~'::::::.:...:.:;:~::: :~:......... ...... ...~:: :............ . ,~:.::~~:;~::::::.
0
1985 1987 1989 1991 j993 1995
. Tolal businesses in Cicy .. Con.tru~tion * Retlil
;;; Rell Ellate .(\- Bulin.1I Servi~.. .".. Professiollll Servi~es
"
In Santa Barbara County, in addition to declines in professional services jobs, there were also substantial
losses in business services which reflects a major downturn in the computer programming sector. Monterey
County also declined in both professional and business services employment.
County Office Demand
There are no figures available for San Luis Obispo County on the rate of absorption of office and industrial
space, but we can estimate the growth in demand from detailed employment statistics. Unfortunately, the
state changed its reporting techniques in 1991 and data from that time forward are not comparable with
earlier figures. However, Table 12 shows that a number of the business sectors that comprise total office
space demand grew between 1991 and 1993. A total of 860 jobs were created in sectors ranging from
Communications services to financial services, computer programming, and medical and social services. At
standard density rates, $is employment growth would constitute demand for 258,000 sq. ft. of office space
countywide.
Page 24 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
. . . Table 12 ........... A number of other office
.. ,.. --..." . ... . ,
Office Sp~ceDelnand sectors declined during this
: San Luis Obispo. County period so that the net growth in
...1991-93..... .Space demand was much lower. The
Top Performing Employment. . .J:>eD1alld .. . net employment changes for
SIC ..... .Iildustries ... . ...;Grriwth ... .. ..(sq~f't.);...; the broader business sectors is
489 Communications Services 92 27,600
616 Mortl!.age bankers 67 20,100 presented at the bottom of
621 Securitv Brokers 27 8,100 Table 12. The net growth in
637 Pension Funds 14 4,200 these sectors during the 1991
651 Real Estate Operators 38 11,400
652 Real Estate Al!.ents 65 19,500 to 1993 period was only 205
653 Title Abstracts 31 9,300 jobs, which is equivalent to
732 Credit Reportin~ A~encies 18 5,400 61,500 sq.ft. in office space
737 ComDuter Pro I!. ram m in I!. 69 20,700
801 Doctor's Offices 65 19,500 demand. Of course, some of
802 Dentist's Offices 22 6,600 this demand would
803 Osteo 4 1.200 accommodated' by existing
804 Other Dractitioners 58 17,400
824 Vocational Schools 58 17,400 vacant building space. These
833 Job Traininl!. 73 21,900 figures do not include demand
864 Civic and Social Orl!.. 's 159 47,700 for industrial space, some of
Subtotal 860 258,000
. 1991-93 Space which would be for
Entployment .. Demand headquarters and
SIC .. Iildustry Groups . Growth (sq.ft.) administrative office functions,
48 Communications 41 12,300
61 Credit Institutions 59 17.700 but overall manufacturing had
62 Securities and Commodities 20 6,000 only modest growth of about
63 Insurance Carriers (42 (12,600 70 jobs, or 1.2 percent.
64 Insurance Al!.ents, Brokers (18 (5,400
65 Real Estate 84 25,200
73 Business Services 90 27,000 County Economic Base
80 Health Services 64 19,200
81 Legal Services (24 (7,200
82 Educational Services 40 12 000 Overall, the make-up of the
83 Social Services 93 27,900 San Luis Obispo County
86 Membership Orl!.anizations 207 62,100 private sector employment base
87 Professional Services {409 (122 700
TOlal 205 61.500 offers several contrasts 'with the
Source:ADE,dltl from MIG ES202 County Files surrounding counties. Retail
Note:Splce demand -300 Iq.ft.peremployee trade and services industries
APPLIED DEVELOPMENT ECONOMICS. INC. Page 25
MARKET ANALYSIS
together comprised almost 60 % of the 1993 county employment base. This proportion is higher than that
of Monterey and Santa Barbara counties, even though the services sector in Santa Barbara County by itself
is more prominent.
Among the three counties, San Luis Obispo County has the lowest percentage of its employment base in the
.,
agriculture industries with 6.6%. In contrast, agriculture is the largest employer in Monterey County with
about 28 % of the employment base. Santa Barbara County also has a proportionally larger agricultural
employment base than San Luis Obispo County.
In manufacturing, San Luis Obispo County has a proportionally smaller employment base than Santa
Barbara County, and a proportionally larger one than Monterey County. Additionally, about 9% of San Luis
Obispo County's employment base is with transportation, communications, and utilities industries, which
is a considerably higher proportion than Monterey and Santa Barbara counties. (See Table 13)
.. ... ..... , .::
.Table 13 ..", "
..
.,
~" ' .....--i Group . .... , " ,::. ....,
-c .... " .. , ...' .... :.,,'"
.,.
. . . '.. ..... . . ,.., :. , .. . ,.:'
. . San Luis 0 bUpo C....nty' . ,...~ 'Mont....y Coullly ...'._....ra,C...y '..'
un J993 :.".or ,.. Elapl. .:1991, , :U'3' ,:".of ,.. . Elapl. . i"1 .. ..i,"" '';01'.. : 'EIapI.
CIia,.. \!Inpl. . .. .. .. .Bnipl. CIa,.. J!mj,l. :"pI." ...... . CIa...
Indust.y Group . . Empl. J!mpl. Empl. 'Empl.'
All industries total 61,260 58,641 100.0" (2.619 115,007 114800 100.0" 1207 139375 121 549 100.0" (10,8261
Aariculture 3,628 3,875 6.6" 247 30,983 31,998 27.9" 1,015 12,966 14,541 II .3" 1.582
Minin- 370 332 0.6" '38 394 272 0.2" 1122 1294 I 0\14 0.9" 12001
Construction 3,895 2,942 5.0" (953 4.414 3,629 3.2" (185 7.170 5,131 4.0" (2,039)
Manurl.turin. 5666 5736 9.n 70 1773 9226 8.0" 453 23 348 11378 14.3" 149701
Transportation. utilities 5.025 5.205 8.9" 180 5,247 5,605 4.9" 358 5.212 4,911 3.1" (284)
Wholesale .rIde 2,187 2,037 3.5" (150 5,182 5,114 4.5" (168 5548 5.369 4.2" (179)
RetaU trlde 17,535 16,704 28.5" (831 24,518 23,737 20.7" (781 30.694 29.125 22.7" (1.569)
Finance. insurance. real estate 5,444 4,441 7.6" 11,003 6287 6,834 6.0" 547 8096 7412 5.1" /6841
Services 17.510 17,369 29.6" (141 28.382 28.137 24.S" (245 45,047 42.300 32.9" (2,747)
SotIIU :ADE.data fro. WIG ES102 eo.." P..
In San Luis Obispo County, eating and drinking places, with a 1993 employment of 7,328, is by far the
largest employer. In addition, the concentration of these establishments is greater than in the rest of the
state. Eating and drinking places also comprise the largest industry in Santa Barbara County and the second
largest in Monterey County. Other industries in San Luis Obispo County with more than 1,000 employees
Page 26 APPLIED DEVELOPMENT ECONOMICS, INC.
- .._-_.__.-....__._.~ " ._._.~ ---
MARKET ANAL YSIS
included combination gas and electric utilities, hotels and motels, grocery stores, hospitals, trusts1, medical
offices, nonscheduled air transportation, shopping goods stores and commercial Qanks. Significantly, all
of these large industries also had a larger employment concentration in San Luis Obispo County than in the
rest of the state. Except for trusts, these industries all ranked among the larger employers in Monterey and
Santa Barbara counties as well. Farm labor and management services ranked ranks fourth and second in
Monterey and Santa Barbara counties, respectively. However, in San Luis Obispo County the employment
in this agricultural sector only ranked sixteenth.
With regard to employment growth, the largest growth industry in San Luis Obispo County was trusts,
which added 1,200 employees between 1991 and 1993. As shown in Table 14, the other high growth
industries in the County, except for civic and social associations, were in either transportation or durable
manufacturing.
This contrasts with those industries that added the most employment in Monterey and Santa Barbara
counties. Monterey County has a large concentration of food processing employment, and several of these
."
industries also ranked among the County's high growth industries. Other sectors that showed high
employment growth between 1991 and 1993 include several transportation/public utility sectors,
employment agencies, hospitals, communications equipment manufacturing, car dealers, and appliance
stores.
The high employment growth industries in Santa Barbara County represented several industry groups. With
an employment growth of 686, employment supply services was the highest growth industry in the County
between 1991 and 1993. Other prominently represented industry groups included durable manufacturing,
transportation/public utilities industries, wholesale trade and professional services.
Among the manufacturing industries, San Luis Obispo had some large industries (50 or more employees)
that showed positive employment growth relative to California. Nearly all of these locally competi~ive
industries were in the durable manufacturing sectors. Sectors with sizable groupings of locally competitive
industries include publishing, fabricated metals, industrial machinery, and electrical equipment. (See Table
15)
1 Establishments primarily engaged in the management of funds of individual trusts and foundation.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 27
MARKET ANAL YSIS
... -.....,..... -... .. - -.. -... -. '."
.. .-. .... .................... .....
.. ..... - .. . . . .
... . . .....'l:~bh14 .... . ...... ...... .. .. .. . ...
.. ..' . ,. .....".,.,.. .... ,- ....--.,..., ...... -""..-. '. . ...- . ..... .
Ind U"l~ I.... 'Wlth. L.I:.~..tE .~I ct)'nt ~n tGr o",th.. .... ....... .....
San Luh...ObJ.JlIJ;M.cint,r,y;aiidhnt.'Barh raCoun~I'" . .......
T. n. G r.... u. .hid'U,,'lu.l. 8 a. .L.b Oblan.. .C ......1,. .. ...
... ...... .1".1.::::.. . ,.1'-'3 ".~...r.. .:.Jtllipl. ..:.:.
SIC I) . ..>.. .:::......;,1. . "E...nl; . ...BiD.nh' ...C...... .::.:
Total 61,2'0 58,641 100.0" 12,6U
6732 Educational. reli..ioul e te. ttU .t. 157 I 357 2.3" I 200
4215 Courier Service.. "'XC'D. Air 0 245 0.4 " 24$
364 I Electric IlmD. 0 174 0.3 " 174
8641 Civic. locial and (rat,rnll ,..oebtion. 446 605 1.0 " 15'
23H Women', and mille,. outerwear nec HI 488 0.8 " 147
4522 Air trlnsport,lion I nonscheduled 1.045 1,163 2.0 " I II
3553 Woodworkin. 18 achinerv II 117 0.2 " 106
H" Fabricated metall'roduct., nle 0 101 0.2 " 101
3444 Sheet m etatwork 8 108 0.2 " 100
.. . .. .G .r. w &b.lnduatrl.. I. .M.nurn .Ca1ln&1
..< ->> 1..1'11 . Un .... "at. .:..Jt.pl.......
SIC D E.pl. Empl. "'Bmpl. .. cl",;'ii"
To tll 115 007 114 800 100.0" (207
6153 Short..term bUlineu credit inltitution. ex 778 1,958 1.7" 1.180
.48 J 2 R.dioteleDhone communications 4 558 0.5 " 554
2034 Dehydrated Initl. vegetabl.., 10U,,1 270 537 0.6" .367
20'1 C IRDed Ind cured Iish and ...rood, 0 ~04 0.3" 304
4212 Local Tnckin. without Stora.e 481 745 0.6" 265
4214 Local Tnckin. with Stor..e 0 21' 0.2 " 2U
4215 Courier Service., eXccDt Air 0 211 0.2 " 211
2026 F lu id 18 ilk 27 228 0.2 " 201
7HI EmDloym eDt .,enciel 148 335 0.3" 187
8062 Genetal medical and lurRical hOIDil... I 536 1.680 1.5" 144
4783 Packina and cralina 270 399 0.3 " 12'
63 3 I Fire. m .rine. and casualty inlurlnce 398 518 0.5" 120
H6!I Com m unic_tioD I equ iDm en t, nee 346 457 0.4 " III
5511 New and used car dealeu 905 I 017 0_' " "111
5722 H ou.ehold .Duliance .torel 59 168 0.1 " 10'
2099 F (lod "reD.ratioR' nec 488 59~ 0.5 " 105
. . Tap G rawtb Jndustrl...Ja Sa.la Barbara C01l.nt1 ..........;~
.. ... . .. ... I.. u,j. tp'3 ." .r. . .Z.apl.
SIC . D ucrlp lIan ... Z.pl. ....Bmpl. .E.pl. Chaco
Total 1351 375 128 549 100.0" 110 826
736~ Hel" lU"ply senic.. I ,9 J 3 2,599 2.0 " 685
566!1 C (1m m \lniCtlioDI e01linm ent, nee 21 2517 0.2 " 276
4215 C 01lrier Servicet. except Air 24 261 0.2 " 237
3694 Enlline electrical.uuinm'Dt 9'0 I 220 0.' " 230
51H M en'l and boVl' clothi.. 30 241 0.2 ". 211
5045 ComDuters nerinherah & .o!tware 332 524 0.4 " 1!12
872\ ACCouDtin.l:. ludiling. IDd bookkeeDiDI 5197 1,181 0.' " 184
3842 Suuical ADDlianc.. and IUDDli.. 567 7351 0.6 " 172
2386 Leather and shee,,-lined clothi.. 0 170 0.1 " 170
4812 RadioteleDhone com m\1nication. 261 429 0.3" 168
449' Water tranlDortltion .ervic... nee 18 183 0.1 " 165
3728 Airerart Dlrtl and eQ\1iDm ent, nee 584 746 0.6" 162
5810 EltiDII and drinkiDI1:Ilac:e'\1nllloeated 11,755 II,' 13 '.3" 158
8742 M In all em en I con'\1ltin I serv icel 168 308 0.2 " 140
8322 Individ\1al.nd rim ily .ocial urvicel 720 846 0.7" 126
7334 PhotocoDvinll Ir. d\11:1licatin.l. .ervice. 2~4 353 '0.3" II'
8811 Private household. 1,153 1.271 1.0" 118
3674 Semiconductou aDd rehted device. 31 146 0.1 " 115
2673 Bus: "Iulics. lam inated, " coated 0 I I 0 O. I" 110
2037 Frozen fr\1its and velletable. 462 568 0.4" 106
,
So.n.:A. DE.4.'. (ro. M IG ES202 Co.." PII..
Not.: D.. to 4IU.".c.. I. 4. l. 0011.0 lio. p roo. 4." ..8ark .Ihra I,. i... ... o.a .U..lI.. la.. .lrl.. w. r. a.' .'1.....
Page 28 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
..... ..
Table 15 ..
. ........,. .._,. .
. ......... n.
o ._....._..
.' n"" , .. .
San Luis Obispo County Mal1ufacturing Industries
With Positive GroWtb Facti),r~.'(Sp()rJ:llOl"eemploy~es)::.:: . .: :.
. ..,. .""......... .... ,....... "..""." """. .,., ",.,,' "''',,, ..., .
.. - -." .... .. .,'
..: :.::.sSriLufS ()IJIspO-c:i:i1ui.ty :."....
... ".. 1991 . '1993 . .::: . . LOcation > Diff.
... :.' .: . .. - . - . . . . ... .. . .... . -. ......
SIC . ..: . EmpL." Eoip);.. .: . Qt16tfurit .. :Shlft:::
::: -:::..
2096 Potato chips and similar snacks 23 50 2.06 103.9"
2339 Women's and misses' outerwear, nec 341 488 1.21 50.0"
2434 Wood kitchen cabinets 72 67 1.86 19.4"
2499 Wood products, nec 7 57 1.85 736.2 "
2741 Miscellaneous prblishing 46 80 1.50 83.0"
2759 Commercial printinl!., nec 281 302 2.66 13.4"
2761 Manifold business forms 219 185 9.36 5.5"
2835 Diagnostic substances 87 131 7.63 7.9"
3357 Nonferrous wiredrawing & insulating 60 56 1.69 7.4"
3443 Fabricated plate work (boiler shops) 132 181 7.82 68.6 "
3444 Sheet metalwork 8 108 1.54 1250.8"
3499 Fabricated metal products, nec 0 101 4.50 nfa
3553, Woodworking machinery 11 117 42.62 937.5 "
3577 Computer peripheral eQuipment, nec 92 141 1.66 59.0"
3599 Industrial machinery, nec 128 216 1.41 84.2 "
3625 Relavs and industrial controls 124 117 6.54 15.1 "
3641 Electric lamps 0 174 61.70 nfa
3679 Electronic components, nec 218 239 1.52 26.9"
3714 Motor vehicle parts and accessories 31 81 0.81 142.7"
3829 Measurinl!. & controllin2 devices, nec 46 75 2.42 57.6 "
3842 Surgical appliances and supplies 24 73 1.24 213.0"
3931 Musical instruments 192 256 22.30 2.3"
3949 Sporting and athletic goods, nec 13 55 1.08 312.7"
Note: See Gk>ssuy of Terms in the Appendix fordefnitions ofJocation quotient and diffe~ntlalshift.
Soun:e:ADE,data from MIG ES202 County Files
Alternatively, Santa Barbara and Monterey counties each had a greater number of large and locally
competitive manufacturing industries, though much of this is due to the larger employment base within each
county. However, the two competing counties had distinctly different indu.stries represented. Santa .Barbara
County's locally competitive manufacturing industries were predominantly in electrical equipment, and
instruments production. Other manufacturing industry groups with strong relative growth included leather .
products, plastic products, and fabricated metals (See Table 16).In contrast to the other two counties,
Monterey County's competitive strength was focused in the food processing industries.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 29
MARKET ANAL YSIS
. . .,..,..,....,.. . ., . . .. ,., ".. .. - . .
.. ...... ,......._..... d".... ...p...
..... ................. ..................-.
. .......- ...... -. .. ... '.....
.."T'. ....bl. .1.6 ' .,..
Ha,~H ..... . .. ..,. ",i ".... "..,. ., ....,...,.
.. .... . .. .....-. ......... -- '. .
. . . . . . . . . . . . . . - .
.'Yltb~S~~:~~~~~~~~..~~~I~~~yO<$) ,
.. .. ."".,., >",iH1991:HSait;9~rb~~~~f~:~~.p
SIC 'HEmritEmul.' Quotient ,"Siiift
2037 Frozenfruitsandve2etables 462 568 6.72 20.6%
2084 Wines, brandy, and brand v soirits 80 143 0.82 74.2%
2386 Leather and sheep-lined clothing 0 170 14.21 nIl.
2393 Textile bags 27 57 2.57 104.9%
2396 Automotive and IIDParel trimmin2s 16 55 0.65 260.9%
2673 Bags: plastics, laminated, & coated 0 110 2.98 n/a
2741 Miscellaneous prblishin2 103 115 0.98 20.7%
2759 Commercial printin2, nec 165 160 0.64 2.9%
2822 Synthetic rubber 0 69 10.38 n/a
2891 Adhesives and sealants 0 61 1.42 n/a
3021 Rubber and plastics footwear 69 106 4.30 40.7%
3069 Fabricated rubber products, nec 69 106 1.70 56.1 %
3089 Plastics products, nec 207 208 0.48 9.4%
3264 Porcelain electrical supplies 67 141 16.87 119.7%
3269 Pottery products, nec 32 72 2.29 142.9%
3442 Metal doors, sash, and trim 31 61 0.77 105.2%
3448 Prefabricated metal buildin2S 6 70 5.77 1096.8%
3471 Plating and polishing 5 54 0.36 993.6% "
3599 Industrial machinery, nec 232 202 0.60 2.5%
3625 Relays and industrial controls 352 282 7.19 0.9%
3643 Current-carrying wirin2 devices 274 303 3.34 42.3%
3669 Communications equipment, nec 21 297 4.95 1288.6%
3672 Printed circuit boards 49 51 0.16 9.0%
3674 Semiconductors and related devices 31 146 0.22 385.1 %
3679 Electronic components, nec 1532 1415 4.12 9.7%
3714 Motor vehicle parts and accessories 12 52 0.24 314.7%
3728 Aircraft parts and equipment, nec 584 746 1.94 61.5%
3825 Instrumentstomeasureelectricity 49 53 0.14 23.7%
3826 Analytical instruments 52 79 0.86 52.9%
3842 Surgical appliances and supplies 567 739 5.72 39.2 %
3843 Dental equipment and supplies 332 358 7.44 11.5%
38510phthalmic2oods 327 404 5.55 32.7%
Note:See Glouary ofTeonl in the Appendix fordefU\i1ionl otlocation quotient and differentialslUft.
Source:ADE,data from MIG ES202 County Files
\
Page 30 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
This group alone comprised over one-third of the locally competitive manufacturing industries in Monterey
County. The other competitive industry groups were publishing, and industrial machinery (See Table 17).
,
. . ... ...:".. ... ..::":..,,....
. ....:::......}~~I;e:t1..:.. ........ . ...:>> ..:..:
. . . ... .... ... .:. ... .HM:ontereyCoufityMartut~cCuringIndUstries"L::[
. . uWithPositive ~mploYll1ent GroWth FaCtofs(SO or ritoreerrtpioyees) :::
. ...: ...::.<:::::::. .:..:.:.:..
...Moi1tereCoUnt- ..... .:.::
:..::.. .1991.... :199i.": .I..OCa.:..". :'])ift...,
. SIC ..:.. ......:.:... ::: ::.. :.: . .::..... /. ..FJriP].... ~pi...:. !O~tt~:! .i..sbiri...:::
2026 Fluid mllk 27 228 2.20 744.8%
2033 Canned fruits and ve2etables 541 629 2.55 23.3%
2034 Dehydrated fruits, vegetables, soups 270 637 7.99 160.0%
2035 Pickles, sauces. and salad dressin2s 0 80 2.17 nla
2038 Frozen specialties, nec 3 80 0.94 2564.0%
2084 Wines, brandy, and brandy soirits 380 385 2.48 -3.2%
2087 Flavoring extracts and SVn1PS, nec 0 95 4.54 nla
2091 Canned and cured rJ.Sb and seafoods 0 304 15.95 n/a
209,7 Manufactured ice 6 89 7.57 1338.4%
~098 Macaroni and souhetti 3 59 4.07 1888.4%
2099 Food preparations, nec 488 593 4.94 28.1 %
2323 Men's and boys' neckwear 203 231 19.07 7.6%
2653 Corrugated and solid fiber boxes 292 312 2.01 1.8%
2711 Newsoapers: publishin2, orpublishin2 a 444 433 0.80 5.0%
2741 Miscellaneousprblishing 97 102 0.98 14.2%
2752 Commercial nrintin2,litho2raphic 333 318 0.77 7.0%
2759 Commercial printing, nec 40 62 0.28 60.9%
2879 A2ricultural chemicals, nec 131 133 12.76 1.0%
3297 Nonclay refractories 256 160 55.37 14.7%
3523 Farm machinerY and eQuipment 54 92 2.63 21.6%
3537 Industrial trucks and tractors 5 96 7.07 1852.8%
3555 Printin2 tradesmachinerv 50 56 5.85 41.7%
3571 Electronic computers 48 51 0.08 13.9%
3669 Communications eQuipment, nec 346 457 8.52 6.4%
3674 Semiconductors and related devices 624 563 0.97 4.3%
3714 Motor vehicle narts and accessories 46 69 0.35 31.4%
3823 Process control instruments 91 178 1.98 111.6%
3999 Manufacturinl!. industries, nec 13 52 0.81 285.7%
Note: See Gbssaly of Terms in the Appendix for de finilions ofbcatbn quotient and dilferentialshift.
Sourcc:ADE.data from MIG ES202 County Files
APPUED DEVELOPMENT ECONOMICS, INC. Page 31
MARKET ANAL YSIS
Target Industries
The growth industries discussed above represent a pool of businesses that could populate a business park
in Arroyo Grande. We have further refined this list to indicate which industries have the best future growth
potential based on their performance in restructuring over the past several years. In this analysis,
instruments manufacture a~d distribution scores well and shows up in each of the three Central Coast
Counties. This sector is of particular interest in Arroyo Grande, because it includes medical instruments
and supplies. Therefore, the first part of this section focusses on the instruments category. Other potential
target industries are discussed subsequently.
Medical and Other Instruments
One of the more promising manufacturing categories, based on national and local performance indicators,
is the instruments category (SIC 38), in particular medical instruments (SIC 384). Other industry groups
in this category include search and navigation equipment (SIC 381), measuring and controlling devices,
ophthalmic goods (SIC 385), photographic equipment (SIC 386), and watches (SIC 387). Even though
several industries that historically depended on defense contracts sustained severe employment losses in
recent years due to cutbacks, the medical instruments manufacturing sector has had strong recent
"
performance and shows good growth prospects. These indicators point to some potential for these industries
to locate in Arroyo Grande.
Instruments Manufacturing and Industrial Performance Indicators
Using several national industrial performance indicators, such as recent growth in productivity, value added
and employment, all of the medical instruments industries rated above average, as did nearly all of the other
instruments manufacturing industries. Out of the 458 manufacturing industry types, three of the top ten
performers were in the medical instruments category -- surgical and medical instruments (SIC 3841), x-ray
apparatus (SIC 3844), and electromedical equipment (SIC 3845). Of these top rated performers, only
surgical and medical instruments shows some existing employment in San Luis Obispo County. In addition,
Bureau of Labor Statistics employment growth projections forecast that all of the instruments industries,
except for search and navigation equipment and photographic equipment (SIC 3861), will have above
,
average annual job growth through 2000.
Page 32 APPUED DEVELOPMENT ECONOMICS, INC.
-~
MARKET ANAL YSIS
Existing Local Employment In Instruments Manufacturing
\
Although their employn;tent level has grown in recent years. the combined instruments manufacturing
employment constitutes only .5 % of the San Luis Obispo County total. and less than 6 % of the County
manufacturing employment. The average employment for ail instruments manufacturing establishment in
San Luis Obispo County is 20 employees. In 1993. the medical instruments manufacturing employment for
the County was 94. most of which was in surgical appliances (SIC 3842). This total constituted an
employment concentration significantly lower than for medical instruments manufacturing statewide;
However. surgical appliances showed a higher than average employment concentration. In addition. as a
whole. the combined instruments category has a much lower employment concentration in the County than
it does in the rest of the state. Only three industries show an above average employment concentration.
relative to the state. These industries are optical instruments. miscellaneous measuring and controlling
devices (SIC 3829). and surgical appliances. (See Table 18)
In terms of employment growth. the instruments industries in San Luis Obispo County have outpaced the
,I"
rest of the state. Only process control instruments (SIC 3823). optical instruments. and medical instruments
had a slow growth rate. relative to the rest of the state. between 1991 and 1993.
Regional Competition
'Relative to the rest of the region. the San Luis Obispo County medical instruments industries lag behind
Santa Barbara County. but fare considerably better than Monterey County. With an employment of 1.645.
Santa Barbara County has a far more sizable and locally concentrated medical instruments manufacturing
sector than San Luis Obispo County. In addition. Santa Barbara County's instruments manufacturing base
as a whole outsizes that of San Luis Obispo County twelve-fold. (See Table 19) It has a more diversified
range of instruments industries and almost across the board has a higher employment concentration than the
state as a whole. However. defense cutbacks have severely impacted the industries in Santa Barbara
County. particularly search and navigation equipment (SIC 3812). lost over half of its employment between
1991 and 1993. and constitutes almost half of the County instruments manufacturing employment. In
contrast. medical instruments manufacturing is virtually nonexistent in Monterey County; and compared
with Monterey County. San Luis Obispo County has a larger employment base and a higher employment
concentration. but a lower relative growth rate (Table 18).
APPUED DEVELOPMENT ECONOMICS, INC. Page 33
MARKET ANAL YSIS
.' ""H'.., , . .... .. P,..
..... ... . ... ......... .:::rabJe18.. ...... ...... ..... ........... ......
-",- --... ..., .... '. ,... ". '",. "
.' -'- -. .".. , --- ..P' ... ....
..Instl"UIl1entsManllfactW"ingEmploYlIlent.. . '.. ..... ." ....d ............... .....
,- - ..... San~~s(jb~~~.~onieJ;ey,~ds,_..tall.a...b~..a. cO~~~..:.. ... :.::: .:1...;...... ...:....:...:..
.. .... .. . --. . ...
. ........... Sail LUb()bbDo CountY "Mollt~e Co.mty. H .$aD~~'tJaraCouDtv .
........ ....... 1.gb. .to~tic)lI: ':11193:: Locii.tioil : ::::::1993::':..::: ::::~~~CJII
....>.... &DpiClYlnent &i~ioy~~~t ..... .............. &ji~i~L
SIC Description Quotient: 'Quotlent .... ';'. Quotient
Total 58,641 1.00 114.800 1.00 128,549 1.00
..
All Manufacturing Industries 5,736 0.56 9,226 0.46 18,378 0.82
38 Instruments and related products 319 0.31 251 0.12 4,383 1.91
381 Search and navigation equipment 16 0.04 10 0.01 1,924 2.21
382 Measuring and controlling devices 205 0.60 231 0.35 383 0.51
3821 Laboratory apparatus and furniture 0 0.00 0 0.00 25 3.04
3822 Environmental controls 0 0.00 0 0.00 2 0.06
3823 Process control instruments 39 0.85 178 1.98 105 1.04
3824 Fluid meters and counling devices 0 0.00 0 0.00 0 0.00
3825 Instruments to measure electricity 10 0.06 0 0.00 53 0.14
3826 Analytical instruments 8 0.19 8 0.10 79 0.86
3827 Optical instruments and lenses 73 3.57 2 0.05 61 1.36
3829 Measuring & controlling devices. nee 75 2.42 43 0.71 58 0.85
384 Medical instruments and supplies 94 0.38 3 0.01 1,645 3.04
3841 Surgical and medical instruments 19 0.15 0 0.00 548 2.03
3842 Surgical appliances and supplies 73 1.24 0 0.00 739 5.72
3843 Dental equipment and supplies 1 0.05 3 0.07 358 7.44
3844 X-ray apparatus and tubes 0 0.00 0 0.00 0 0,00
3845 Electromedical equipment 0 0.00 0 0.00 0 0.00
"
385 Ophthalmic goods 2 0,06 7 0.11 404 5.55
386 Photographic equipment and supplies 1 0.04 0 0.00 27 0.50
387 Watches, clocks, watchcases & parts 0 0.00 0 0.00 0 0.00
Source:ADE,data from MIO ES202 County Files
Note:1.ocation quotient is the relative measure ohmpbymenlconcenlralion,compued 10 Cdfomia. A value of 100 mdicatesthatthe concentrations
ohmpbyment for the County and the stale are equivalent. Vales above 100 indicate that the County h.. a higher concentration \hanthe Ilat..
Local Prospects For Instruments Manufacturing
There are many advantages to the type of manufacturing represented by the instruments industries. Many
of these operations do not require large-scale facilities, which works well for Arroyo Grande given the lack
of large industrial land parcels available in the City. In addition. the labor requirements are commensurate
with the kind of skille? experienced workers available in Arroyo Grande.
Page 34 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
., ., . .. , . .
Ta.ble 19..,..' .,
.:' , .
...-. ....... ,- ............. ..- . ......-...... ....... ,.. .-.. .. .
.. ... '. ..... p... ,--,.. "...... '.---, . . ,. , .....
.. .. -, - ...... -.... ,....... ..... . --.....- --.-,.. ,. ."
.Santa BarbaraCountyIIldustr.ies{5(}ormoreeri1ploy~~j.:::. ... .....
With mgI1Nati6nallhdicatof~:1rid-PosHi~eGroWat~llCt6f~ ..:.:::
........
. .. . .. . ......SantaB3rbaraCoUntJ ...
. TIS~iJJI 1991 .1993> Location :Diff. ,.
. .... .,. '." -.. ... .... .._,- - . ...-.-.
SIC Description ,. :. ..>T <Manuf'.) Fmot ... 'Em'Dl.>Orioderit. ,.. ....... .. ....
00.. < Shif'f:
Food and kindred products
2084 Wmes. brandy, and brandy soirits 58 80 143 0.821 74.23%
Paper products
2673 Ba~s: plastics, laminated, & coated 144 0 110 2.98 nla
Publishing
2741 Miscellaneous publishing 19 103 115 0.98 20.70.%
Chemicals and synthetics
2822 Synthetic robber 18 0 69 10.381 nla
2891 Adhesives and sealants 112 0 61 1.42 nla
Rubber and plastic products
3069 Fabricated robber products, nee 139 69 106 1.70 56.10%
3089 Plastics products, nec 180 207 208 0.48 9.39%
Stone, glass and clay products
3264 Porcelain electrical supplies 175 67 141 16.87 119.74%
Industrial machinery
3599 Industrial machinery, nee 138 232 202 0.60 2.50%
Electrical equipment
3625 Relays and indusU'ial conU'ols 156 352 282 7.19 0.87%
3643 Current-carrvin~ wirin~ devices 97 274 303 3.34 42.27%
3669 Communications equipment, nee 41 21 297 4.95 1288.56%
3672 Printed circuit boards 20 49 51 0.16 9.00%
3674 Semiconductors and related devices 21 31 146 0.22 385.06%
3679 ElecU'onic components, nee 111 1532 1415 4.12 9.67%
Transportation equipment
3714 Motor vehicle parts and accessories 153 12 52 0.241314.70%
Instruments
3825 InslIUments to measure electricity 143 49 53 0.14 23.65%
3826 Analytical instroments 92 52 79 0.86 52.92%
3842 Surgical appliances and supplies 12 567 739 5.72 39.17%
3843 Dental eQuipment and supplies 40 332 358 7.44 11.46%
3851 Oohthalmic ~oods 27 327 404 5.55 32.67 %
Note: TIS Dnks Ire out of458 totalmlnuflctumg Industri=s. Othertechni:lldemitions Ie In the Appendix.
Source:ADE,dlta from MIO ES202 County Files Ind 1992 u.s. <Ansus ofMlnufactumg
APPLIED DEVELOPMENT ECONOMICS, INC. Page. 3S
MARKET ANAL YSIS
Other Industry Targets
A number of other competitive industries are prominent in the Central Coast region, many of which would
be appropriate in Arroyo Grande if a suitable setting can be created. Tables 18, 19, and 20 list the strong
industries in each county.
In both Santa Barbara and Monterey Counties, the communications equipment sector (SIC 3669) has shown
good growth. This is especially interesting in light of the Spaceport development at Vandenburg.
Communications equipment businesses in San Luis Obispo County are related to home television and radio,
but examples of these kinds of firms are located in Arroyo Grande. If Arroyo Grande is to capture part of
the Spaceport market, it would likely be with firms in the communications and instruments sectors.
Other target industries currently based in San Luis Obispo County include diagnostic substances (SIC 2835),
publishing, and sporting goods and toys manufacture. These kinds of businesses would be most appropriate
for a business park setting in Arroyo Grande. Many of the other industries listed in Table 18 involve metal
manufacturing and may be more appropriate for the City's industrial area.
Santa Barbara County has had some success with semiconductors, although this does not seem to have
moved into San Luis Obispo. Pharmaceutical preparations (SIC 2834) is a small but emerging industry
there andis related to the diagnostic substances industry present in San Luis Obispo. These businesses are
part of the medical arts sector which would be appropriate for Arroyo Grande. Other industries with some
potential include fabricated rubber products and porcelain electrical supplies. Santa Barbara has similar
environmental conditions as San Luis Obispo and these industries would not involve primary fabrication
of the base rubber and ceramic materials.
Most of the strong industries in Monterey County are agriculturally based, which is addressed in detail in
a section below. As mentioned above, both instruments and communications equipment industries have
grown in Monterey County. San Luis Obispo County is midway between the northern and southern high
technology centers of the state. With its high quality of life, the County must be considered a primary
growth area for high technology sectors.
Page 36 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
...
Table 20
. d ... .....,. '_H' ,......... _..... ....."."....."" ...... . _.. ..... .
.... .... . .. . ....... .............. d' _ ... ,._. .'.. '. .................
.... Monterey Cohn.~ lnd1Jsh.i~~() ()r mor~e~~oy~es) .
... ..'V;ithInghNatioriaIIndialto~~d~sitl.ve~~~Fo~ct<>.rs:.. ::'C
.. Morterey Courlty ..... ..... .......
... . ... - . . . . . - . "...,.".. -.
.. nSRank 1991 't993H:: .t.<<ation' nitro
o .. ...
. .". ....... '...
SIC .. Descrintion . .: (Mariuf.) :End. '~l. .~ient' -Shirt .
Food and kindred products
2033 Canned froits and ve2etables 117 541 629 2.55 23.33%
2034 Dehydrated froits, vegetables, soups 178 270 637 7.99 160.05%
2035 Pickles, sauces, and salad dressings 59 0 80 2.17 nla
2038 Frozen SDeeialties, nee 75 3 80 0.94 2564.04 %
2084 Wines, brandv, and brandy spirits 58 380 385 2.48 -3.21 %
2087 Flavoring extracts and syrups, nee 147 0 95 4.54 nla
2098 Macaroni and SDal!hetti 171 3 59 4.07 1888.44%
2099 Food preparations, nee 189 488 593 4.94 28.12%
Appar~l
2323 Men's and boys' neekwear 174 203 231 19.07 7,58%
Publishing
2741 Miscellaneous nublishin2 19 97 102 0.98 14.20%
2752 Commercial nrinting, lithographic 115 333 318 0.77 6.96%
Chemicals and svrthetics
2879 A~ricultural chemicals, nee 45 131 133 12.76 0.98%
Stone, clay, gl~ and concrete products
3297 Nonclav refractories 131 256 160 55.37 14.73%
IndlNrial machinery
3523 Farm machinerY and eauinment 78 54 92 2.63 21.57%
Electrical equip~nt
3669 Communications eQuinment, nee 41 346 457 8.52 6.36%
3674 Semiconductors and related devices 21 624 563 0.97 4.31%
. Transportation equip~nt
3714 Motor vehicle Darts and accessories 153 46 69 0.35 31. 37 %
Instruments
3823 Process control inSUUments 51 91 178 1.98 111.55 %
Note:l1S ranks are out of458 totalmanufactumg mdustries. Othertecbni:aldefin~i:>ns are ill the Appendix.
Sou~e:ADE.data Ii'om MIG ES202 County Fm:s and 1992 US. Census ofManufactumg
APPLIED DEVELOPMENT ECONOMICS, INC. Page 37
---------------
MARKET ANAL YSIS
4.2 RETAIL
Auto Dealerships
Theprirnary focus of this study in terms of retail development relates to the auto dealers in town. The Ford
dealer in particular has expressed the need to expand its operation in order to meet its franchise obligations
with Ford and to meet its market potential.
The market potential can be demonstrated with several figures. It is estimated that the demand for autos
and other vehicles in the South County region is about $61 million annually. Sales in South County are
only about $32 million. Much of this leakage goes to the City of San Luis Obispo, with estimate sales of
about $90 million. But a county wide there is an estimated leakage of $24 million and most of this is
captured by Santa Maria. Per capita sales in Santa Maria are in excess of $1,100, compared to about $790
in San Luis Obispo County. Based on population and income growth, this market in the South County is
projected to increase by 25 percent over the next ten years, for an annual growth of about $1.25 million per
year.
While auto sales are strongly affected by general economic conditions such as the recent recession, this can
be a major source of municipal revenue. Cities receive approximately 1.25 percent of sales through sales
tax returns from the state. This currently amounts to more than $150,000 per year for.Arroyo Grande.
The Ford dealership reports that sales are now increasing rapidly as the effect of the recession diminishes.
With a new facility, they project a fifty percent expansion in their sales and operation. Furthermore, they
indicate that dealerships in Santa Maria are strongly interested in establishing locations in San Luis Obispo
County and consider Arroyo Grande a good strategic location, given the projected growth in South County.
If an auto mall were established, the increase in sales could amount to $20 to $30 million,. recapturing the
current leakage to Santa Barbara County. The municipal revenue from this increase in sales would be
$250,000 to $375,000 annually from sales tax alone, not counting property taxes and other incidental
revenues.
,
Page 38 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
Alternate Uses for Auto Dealer Site
,
In order to consider alternate developments at the Ford Dealership site, a more comprehensive retail market
analysis was conducted. Overall, the City does well in capturing demand not only from its residents, but
from surrounding communities and unincorporated areas. Table 21 summarizes the market demand by
general retail category (Appendix B provides the more detailed product demand estimates). The market area
analyzed in the table includes the area in the City boundaries plus the unincorporated areas east of the City.
The table indicates that on a net basis, Arroyo Grande captures retail spending equivalent to about $1.8
million more than the purchasing power in all of this area.
The table breaks out the sources of potential sales into mail order, mass merchants, warehouse clubs and
other retail stores. The mass merchant category includes discounters such as Kmart, while the warehouse
club category would be a Costco. The table indicates that despite the overall good performance, the City
.
is losing potential sales in the apparel category and the general merchandise, primarily for the lack of a
warehouse club (the $4 million in demand for a warehouse club is only one-third the necessary market
"
strength to attract such an establishment). The current leakage in food and liquor sales will be met by the
new Vons at Oak Park and Grand. Other leakage categories include home furnishings and auto sales. If
the City were to capture all the sales leakages in these categories, it would add about $214,400 in sales taxes
to the City's budget.
Table 22 shows only part of the picture, however, because the combined purchasing power in Grover Beach
and Oceano is more than $85 million, of which less than $40 million is captured in these communities. The
combined resident demand in Pismo Beach and A vila Beach is about $89 million, which just about the level
of sales in these communities.
The market generated from neighborhoods (and County areas) east of Highway 101 was also estimated.
This area has sufficient buying power to support the stores shown in Table 12 (the auto sales and supplies
figure is mainly parts and supplies). Many of these kinds of stores already exist in the Village and along
Traffic Way. Additional opportunities would exist for apparel stores, a major grocery store, restaurants,
home furnishing and specialty stores, and auto supplies.
APPUED DEVELOPMENT ECONOMICS, INC. Page 39
MARKET ANAL YSIS
..
. ... ...::MiiIl::.. .' ........' -- .......
.HHH'l11il H.. H.
........ ... ....,.. ..::.:.:~<: .... ...... . ...
Stores Order .. "::Demil1d:H
$3 186 874 $425 137 $0 $0 $3612011 $1 817 520 1 794 491
$7,504,366 $0 $12,455,875 $4,032,625 $23,992,865 $18.240,848 5,752,017
$4 328,369 $17 057 $0 SO $4 345 426 $9 707 421 $5 361 995
$31,564,588 $72,685 $0 $0 $31,637.273 $17.836,438 $13,800,834
$12,554,912 $0 $0 $0 $12554912 $12 612 518 $57 606
Home Furn. $4,859,388 $680,114 $0 $0 $5,539,502 $5.422,268 ($117,234
$1 022 206 $64 045 $0 $0 $1 086 250 8 678 658 $7 592 408
$19,334,917 $62,532 $0 $0 $19,397,448 $17,720,820 ($1,676,628
Service Stations $7,517698 $0 $0 $0 $7,517,698 $13 446 271 $5 928 574
O$er Retail $4,127.448 $683,795 $0 $0 $4,811,243 $10,843,039 $6,031,797
TOTAL $96,000,763 $2 005,363 $12,455,875 $4,032,625 $114,494,625 $116325 801 $1,831 177
Source: App1ied Development Economi:.
.. ; . : : :~' ~ ;.
... . ..... . Table 22 . . .. .H.. . . .
. ...", .., ".. _.d'''' ..." .. .-... ...... -. -.
..- ... . -,. " .. ... - ,-. - ...... - - - .- ...... .......-.... . '.
.... ...-"." ..... ,., .... .-.-. -.. ....... . . - . - -.. .... ....... .
. . " ...., . . . . . . -. .. . . . - . . - . . ., - - . - -.. ... .., . - .
. Retail. D~JIlandal1d S~pportableRetail)i;stabnshmel1ts.
For The Arroyo Grande Market Area EastofH.gh~yl01 : .
Reta iI Retail H Mail.:. Mass Warehouse : Total . : <SupPortable .
Category Stores . Order Merchants.: . Clubs . Demand Eat&b~t!1
Apparel 1,842,743 245,826 .0 0 2,088,569 6
General Merch. 4,339,244 0 7,202,349 2,331,782 13,873.374 3
Drug Stores 2,502,789 9,863 0 0 2,512,652 2
Food/LiQuor 18,251,562 42,029 0 0 18 293.591 1
Eatinjt/Drink. 7,259,615 0 0 0 7,259.615 10
Home Furn. 2,809,839 313,421 0 0 3,123.260 5
Bld2.Mat 591,071 37,034 0 0 628,104 1
Auto Sales & Sup. 11,181,746 36,158 0 0 11,217.903 7
Service Stations 4,346,951 0 0 0 4.346,951 2
Other Retail 2,386,610 475.230 0 0 2 861 840 11
TOTAL 55,512,167 1,159,559 7,202,349 2.331,782 66,205,856 48
Source: Applicd DevelopmentEcoDomics
,
Page 40 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANALYSIS
The auto dealer site is not large enough to support a major grocery store, but some of the other store types
are consistent with the service commercial character of Traffic Way, especially toward the south end of the
,
street. However, another approach would be to emphasize the connection to Village area and create a
visitor service center that might feature a motel andlor.restaurant development. The strong demand for
restaurant in this area and throughout Anoyo Grande could be explored to create more visitor attractions
for the Village.
Tourists and other visitors spend heavily in the restaurants and boutiques. We estimate thatPismo Beach
captures in excess of $25 million annually in restaurant and miscellaneous retail sales from tourists. In
Arroyo Grande, on the other hand, restaurant sales are only slightly higher than local demand (Table 11).
Since local residents certainly patronize restaurants throughout the area, the figures must be interpreted to
assume that Arroyo Grande captures more than $57,606 in restaurant trade from visitors. But the visitor
trade is not large in relation to Pismo Beach. A count of local establishments~alsorevea1s'thatGrover
Beach/Oceano has 50 percent more restaurants than Arroyo Grande.
It was recentl~ reported that room revenues in Arroyo Grande have increased 30 percent over last year.
However, this follows a reported decline of 15 percent in 1993-1994. Pismo Beach, on the other hand,
increased revenues between 1993 and 1994, but then showed a 2 percent decline in the 1995 season. The
UCSB Forecast Project reports that in constant dollar terms, room sales have largely declined since 1985.
Most likely, actual room sales have remained flat, losing value in relation to inflation. UCSB projects that
tourism will increase in the coming year, due to an improving economy at home and a weak dollar abroad.
If a successful business park were created in Arroyo Grande, then business travel would add to the potential
market for a hotel at the auto dealer site. In the short term, the development of additional restaurants and
promotion of the Village as a tourist destination would be essential to the success of a new hotel. '
Medical Services
Arroyo Grande features an extensive concentration of health care services which serve the entire South
County area. The Arroyo Grande Community Hospital, a private institution, anchors a medical arts district
that is primarily centered on Halcyon Way. The business park analysis above discusses the market for
manufacturing and distribution of medical equipment and supplies. The community is also interested in
evaluating the opportunity for enhancing the medical services sector in the City.
APPLIED DEVELOPMENT ECONOMICS, INC. Page 41
MARKET ANAL YSIS
The demand for medical servcies is mainly driven by population growth, much like the need for schools.
It is affected somewhat by the demographics of the population: a preponderance of retired persons increases
the ,need for certain kinds of medical facilities. Medical services do tend to group themselves in
concentrated locations. mainly for the convenience and cost savings associated with sharing facilities or
equipment. Such a concentration has occured in Arroyo Grande. but the long term growth in development
oPPI"tU11ities for this sector depends on the population dynamics of the larger service area. The service area
for the Arroyo Grande Hospital includes the entire South County region. which in 1994 had an estimated
pop~lation of 63.500.
In order to analyze the opportunity for medical facilities devleopment. factors were developed for the
number of medical services establishments per 1.000 population statewide. which were then compared to
data on the number of establishments in the South County sub-region. This information is presented in
Table 23. The state average factors are shown in the left hand column of the table. They show that for
every 1.000 persons in the state. there is just under one doctor's office and one dentist's office (.93 and .95.
respectively). On the other hand. 100.000 persons are needed to warrant a doctor of osteopathy (.01 per
1.000) and about 50.000 people are needed to support the average-sized hospital (.02 per 1.000).
Based on these factors, the actual number of medical facilities in the South County were evaJuated both for
1995 and for the projected population in the year 2005. The area appears to have a' surplus of medical
doctors. but fewer dentists than the state average would indicate. The area has one doctor of osteopathy
and one hospital which is consistent with the state factors. but there are far more specialty practitioners than
would be indicated.
The notable gaps in local medical servcies include skilled nursing care facilities. and medical and dental
laboratories. Similar data for the County as a whole suggests that there is a need for one skilled nursing
facility. but that the medical and dental laboratories are sufficiently supplied. Most likely. they are
concentrated in the City of San Luis Obispo.
As growth occurs in the South County region. the data suggest that another hospital may be warranted as
~ell as another nursing facility. Most other services. except dentists. appear to be adequately established
currently to provide service well into the future.
Page 42 APPUED DEVELOPMENT ECONOMICS, INC,
.
MARKET ANAL YSIS
,.. .. .' ., .:" :::", ., ,. "
.11; 1.' ,. ..: '" ,,:.
.",. "." ., :..::
" ,.,:. .... ',".".' "
:.. .,..
.,., .".'.'
'"
.. .,,,: ".,,,,,.'..:
. ....."
': .,,::::':.,,' :: ..South
" ,.'. : State, , South :Cou!if:Y :
. - -- . ,.
.. 'd.. ..... ",. ", ...." Year200S
"Average q:mnty ..
SIC :. ,,:, PerI~ooo Need. .., .. :N~d.
,. ..
8011 Doctors of Medicine 0.93 59 84 75
8021 Dentists 0.95 60 41 76
8031 Doctors of Osteopathy 0.01 1 1 1
804 Other Health Practitioners 0.25 16 41 20
8041 Chiropractors 0.14 9 24 11
8042 Op tometrists 0.08 5 9 6
8043 Podiatrists 0.03 2 8 2
805 Nursing Facilities 0.05 3 1 4
8051 Skilled Nursin~ Care 0.04 3 0 3
8052 Intermediate Care 0.01 0 0 1
8059 Other Care Facilities 0.00 0 1 0
806 Hospitals 0.02 1 1 2
8062 Gen. Med. and Sundcal Hosoitals 0.02 1 1 1
.-, Psychiatric Hospitals
8063 0.00 0 0 0
8069 Speciality Hospitals 0.00 0 0 0
807 Laboratories 0.08 5 3 6
8071 Medical Laboratories 0.04 3 2 3
8072 Dental Laboratories 0.04 2 4 3
808 Home Health Care 0.03 2 4 2
809 Miscellaneous Health Services 0.06 4 20 5
8093 Specialty Outpatient 0.04 2 18 3
8099 Other Health Services 0.02 1 2 2
TOTAL 181 265 227
Source: ADE, b~ed on u.s. Bureau of the Census, Census of Selected Service Industries, 1992 .....&1...
There remains a question of the adequacy of the facilities available to existing medical service providers.
The Arroyo Grande Hospital is a modem facility, but a number of the doctors in private practice have had
to set up offices in residential structures or other less desirable buildings due to the lack of sites or facilities
avaialble for medical services. By combining these poorly housed service providers with a nursing care
operator, there may be sufficient demand to support a new. medical arts center in the vicinity of the existing
hospital. Currently, the only vacant sites zoned for commercial uses are near the comer of Grand Avenue
APPUED DEVELOPMENT ECONOMICS, INC. Page 43
MARKET ANAL YSIS
and Oak Park Avenue. While this area is not particularly close to the existing hospital, it is well situated
to serve the South County market area. The other option would be to rezone some of the property currently
devoted to agriculture on Fair Oaks A venue, but this would require the City to make a significant change
in its land use policies.
4.3 AGRICULTURE
The agricultural sectors inClude agricultural production and services, and the food processing industries.
Statewide, the trend in agricultural production has shifted away from low value field crops (pasture and.
grain production, livestock and dairy) to more capital and labor-intensive crops (fruits, vegetables,
horticulture). Agriculture has been more stabl~ than the state economy overall. The food processing
industries steadily added employment between 1988 and 1991, but this rate of growth did not keep pace
with the state average. In recent years, the employment in California food processing industries went down
by about 4 %, although this was less of a decline than the overall state employment. Due to demographic
and lifestyle changes, demand for food processing industry is expected to grow considerably, although
technological improvements may limit how this increased output will translate into job growth. Moreover,
the job growth in these industries will likely require a more skilled labor force.
"1'
The Make-up of the San Luis Obispo County and Arroyo Grande Valley Agricultural Sectors
In terms of crop and livestock production, the total valuation in San Luis Obispo County fOI: fiscal year
1993-94 was nearly $300 million. In addition to the field, nut and livestock production, a total of 36
vegetable and 32 fruit crops were grown in the County during this period, and together these vegetable and
crop types had a harvested value of $211 million. However, over half of the vegetable and fruit crop value
is attributable to three crops -- grapes, head lettuce, and broccoli. (See Figure 2)
These crops each had a valuation over $29 million. At $11 million, peas was the next highest value
vegetable and fruit crop. As shown in Table 25, the other top value crops were celery, strawberries, and
carrots. In terms of tonnage, the most productive fruit and vegetable crops are lettuce, carrots, broccoli
and grapes. (See Figure 3 and Table 24)
Page 44 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
Figure 2
Top Sao Lull Obllpo County Vegetable aod Pruit Value Crops ,
(49.5 ,,> 0 tber Crops
(16.1"> Grapes
Souroe:ADE.data (rom 1994 San Luis Obispo County Crop Report
Figure 3
Top Sill Luis Obispo County Vegetable IIId Fruit Crops By Weight
(69"> Grapes
(111.5 ,,> Carrots
(1L4"> B roo c on
ouree: ^ DE, data from 1994 San Luis Obiapo County Crop Rcpo
APPLIED DEVELOPMENT ECONOMICS, INC. Page 4S
MARKET ANAL YSIS
..--.." ...... .., .....
.. .. ..,_. ,.......
.' -,_.. , '...... . .... .. . ....--,.,...
. "',- ,-.'., ",.. . , . . ., - ... ,....
. ............ . ,.
Table 24 ... '... ..... .",... . Table 25
..."............... .
........... ......
.................
.. .... - . . . . . - - .. .
'.. ... .... --,
........ ............... ....... ........ .......
Top Yegetableanti FruifCropsBYW~igI1t. ..:..r:()pyeg~Ie.~d.~.C.~~ijyy~~~....:
.S'L .. Ob'. ...C.... ...........:..........,
...anulS ..ISPO.OU.~~:...:-::../:::.:.: ::...... ..$3l1.wi$.()b~poC~uli~./..'.!...!....
........... ............. ..-. ........... ". . ....... ...............
........... . ......... . .......... ..... ..-.
. . ...:. . .......... . .. ..
ProduCtio~ ...-...................
..... "A~~ T:V8Iue>
.:.'. ......"., : (tOa:i~): . 'U'OD ...
Crop '" Lettuce 8,747 $38 9S8,OOO
Lettuce 8,747 147,046 Grapes 9,080 $32,287,000
Carrots 2897 110086 Broaxlli 10,359 $29,561,000
Broccoli 10,359 68,122 Peas 2,800 $11,302.000
Celerv 1,393 54,969 Cdcrv . $11,247,000
Grapes 9,080 41.26~ 1,393
Strawberries 650 $9,898,000
Oriental vee.dables 1,009 29,866
Carrots 2,897 $8,256,000
Misc. vC2dables. 1,300 18,617
CaIlifloWfC 2.131 $8,098,000
Lemons 1,035 18578 Apples
Cauliflower 2,131 18540 1,2S0 $7,389,000
Cabb8l!e 842 16,539 Mise. VCl!etables. 1,300 $7,350,000
ADDles 1,250 16,420 Orienal vegetables 1.009 $7,310,000
Bell DeoDers 1391 13.771 Bdl pepoen 1,391 $6 298,000
Strawberri es 650 13,559 Avocados 1,135 $6.161,000
Peas 2,800 7,616 Lanons 1,035 $4,106,000
Misc. fruits. 730 5,991 Cabbage 842 $3,609,000
SQuash 52S 4,946 Mise. fruits. 730 $2,800,000
Valencia or8l1l!es 262 3,639 SQuash 525 $1,761,000
Avocados 1 135 3,268 Tomatoes 94 $1,250,000
Green beans 276 1.474 Bushberries 46 .r $827,000
Tomatoes 94 942 Valen:ia or8112es 262 $557,000
Bushberri es 46 248 Green beam 276 $527,000
. Msc. VI Ie t.1~1esiDc1u4. 2~ veletable crops gfOqiD. the Conty .M.......l.bl..In.lud.13....1.blo .rop.aro....InU.. COUDly
but Dol listed individu.ny in the Crop Report. M... Cnillinclude 10 Cnil bUl Dol IPI.dindi.idu.llyinlhe CropR.port. Mo..Cruil.in.hado 10C"';1
crop.not individuaUy Jilted. crop' Dol indi.idu.1Iy lisl. d.
Source: 19948 InLu.il OMspo County Crop Report Sour.. :199451DLuilObUpo Conly Crop Reporl
In the Arroyo Grande Valley area, the Red Book and Blue Book identified a total of seventeen crop types,
fourteen of which have major shipping points in either Arroyo Grande or Oceano. Nearly all of these crops
ar~ vegetables. The identified crops were broccoli, brussel sprouts, celery, cabbage, endive, lettuce,
onions, peppers, spinach, squash, tomatoes, cherry tomatoes, green beans, cauliflower, peas, cherries, and
strawberries~ Of these local crop types, six of them (lettuce, broccoli, peas, strawberries, cauliflower, and
peppers) also ranked among the top twenty value crops in the County.
Page 46 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
Relative to the overall vegetable production in the County, the CASP A~ibusiness Analysis R~port reported
that in 1990 the Arroyo Grande Valley area accounted for over 8 % of gross vegetable production revenue
,
in the County, and 7% of the County vegetable producing acreage. Oceano, however, has become the
primary shipping point for vegetables grown throughout the County.
Food Processing Industries in San Luis Obispo County
Even though several different crop types are grown in San Luis Obispo County, this diversity is not
reflected in the food processing industries. Even though over two-thirds of the County agricultural
production revenue comes from vegetable and fruit crops, canned and frozen food industries (SIC 203) are
nonexistent in the County; and these industries are by far the largest food processing consumers of raw
crops. Moreover, most of the food processing in the County is in wine production (SIC 2084). This one
category accounts for over half of the food processing establishments in the county.
Agricultural Employment in San Luis Obispo County
In comparison with the rest of the state, San Luis Obispo County had an above average employment
concentration in the agricultural production sectors. However, in the food processing industries the County
had an employment concentration well below the state average for similar industries. Altogether, the
agricultural sector has an employment of 3,873, which constitutes close to 7% of the overall employment
in County. Of this total, about half of it is in agricultural production; most of the remainder is in
agricultural services; and only about 10 % of agricultural sector employment is in food processing industries.
Although food processing employment as a whole is weak, some individual industries do perform quite well.
These industries with above average local employment concentrations are prepared meats (SIC 2013), wine
production (SIC 2084), flavoring extracts/syrups (SIC 2087), and snacks (SIC 2096). Overall, wine
production is the only food processing industry with an employment level over 100. The only other large
food processing industries include bread products (SIC 2051), cookies and crackers (SIC 2052), and snacks.
(See Table 26)
APPLIED DEVELOPMENT ECONOMICS, INC. Page 47
MARKET ANALYSIS
.. .:. ::.!liit~'.~bii r!le:: ijiility
:.:<1'-'3 :.:.H.j,;o~j;t1oif .
SIC Description Em ioHmeatQ~lItte..t .
All Industries 58,641 n/a 114,800 n/a 128,549 n/a
01 Agricultural production-crops 1,959 1.75 14,342 6.53 7,679 3.12
07 Agricultural services 1,557 1.30 17.301 7.39 6,591 2.51
20 Pood and kindred products 391 0.38 3,697 1.84 1,171 0.52
201 Meat products 24 0.25 0 0.00 0 0.00
2013 Sausages and other prepared meats 24 1.13 0 0.00 0 0.00
202 Dairy products 24 0.27 229 1.34 9 0.05
2022 Cheese, natural and processed 10 0.53 0 0.00 0 0.00
2023 Dry, eondensed, evaporated products 0 0.00 1 0.17 0 0.00
2024 Ice cream and frozen deuerts 5 0.41 1 0.04 9 0.34
2026. Fluid milk 10 0.19 228 2.20 0 0.00
203 Preserved fruits an d vegetables 0 0,00 1,425 2.50 578 0.91
2032 C ann ed sp ecialties 0 0.00 0 0.00 3 0.06
2033 Canned fruits and vegetables 0 0.00 629 2.55 7 0.03
2034 Dehydrated fruils, vegetables, soups 0 0.00 637 7.99 0 0.00
2035 Pickles, sauces, and salad dressings 0 0.00 80 2.17 0 0.00
2037 Prozen fruits and vegetables 0 0.00 0 0.00 568 6.72
2038 Frozen specialties, nec 0 0.00 80 0.94 0 0.00
204 Grain m ill products 6 0.12 2 0.02 0 0.00
2041 Plour and other grain mill products 3 0.75 0 0.00 0 0.00
2048 Prepared feeds, nec 4 0.31 2 0.08 ' 0 0.00
205 Bakery products 45 0.35 87 0.35 191 0.69
2051 Bread, cake, and related products 45 0.45 87 0.44 188 0.85
2052 Cookies and crackers 0 0.00 0 0.00 3 0.06
206 Sugar and confectionery products 3 0.05 167 1.33 174 1.24
2063 Beet su gar 0 0.00 0 0.00 169 10.39
2064 Candy 8t. other confectionery products 3 0.14 8 0.19 4 0.09
2066 Chocolate and cocoa products 0 0,00 159 6.32 0 0.00
207 Fats and Oils 4 0.31 8 0.32 0 0.00
2077 Animal and marine fats and oils 4 0.98 8 1.00 0 0.00
208 Beverages 221 1.33 575 1.76 147 0.40
2084 Wines, brandy, and brandy spirits 193 2.43 385 2.48 143 0.82
2086 BOllled an d canned soft drinks 0 0.00 95 0.95 4 0.04
2087 Flavoring extracts and syrups, nec 28 2.62 95 4.54 0 0.00
209 Misc. food and kindred product. 64 0.47 1,203 4.56 72 0.24
2091 Canned and cured nsh and seafoodi 0 0.00 304 15.95 0 0.00
2092 Presh or frozen prepared fish 0 0.00 119 4.39 0 0.00
2095 Roasted coffee 0 0.00 39 1.62 0 0.00
2096 Potato chip. an d sim iIar snacks 50 2.06 0 0.00 0 0.00
2097 Manufactured ice 5 0.83 89 7.57 3 0.23
2098 Macaroni and s aghelli 0 0.00 59 4.07 0 0.00
Source: A DE .da II llOlD. MJ 0 ES201 Coupt,)' File.
Not.c:LocIUon q1loti8ntila relative DUI.v.N or emplo)'Dunt.cODceallltioa.coap.,.d to Califomia. A v.... 011.00 .dictt..Unt the CODc..tntkuu
of ..,Ioym ont (01 the Couaty tad the It.t.. re I quivaJDDt. V..... .bove 1.00 _die ... Uut the C01laty ha. . hilhor cODce.tntioa th.. lit. .tate.
,
Page 48 APPUED DEVELOPMENT ECONOMICS, INC.
MARKET ANAL YSIS
Comparison With Regional Competition (Monterey and Santa Barbara Counties)
,
Relative to its two bordering counties, Monterey and Santa Barbara, the San Luis Obispo County
agricultural sector is less developed and less prominent. For example, Monterey County's largest
employment category is the agricultural sector, which comprises about 28 % of the employment base. Santa
Barbara County also has a proportionally larger agricultural employment base than San Luis Obispo County.
In terms of employment concentration, Monterey and Santa Barbara counties both had above average
concentrations in the agricultural production and services categories. Although San Luis Obispo County
also had an above average concentration of employment in these sectors, the two other counties had far
greater concentrations. In the food processing industries, only Monterey County had an above average
employment concentration in these industries as a whole.
Santa Barbara County's food processing employment concentration, while still below the state average, was
still greater than that of San Luis Obispo County. The food processing industry group in Santa Barbara
. "
County with an above average employment concentration was sugar and confectionery products (SIC 206).
The above average industry groups in Monterey County were dairy products (SIC 202), canned and frozen
food (SIC 203), sugar and confectionery products, beverages (SIC 208), and miscellaneous food products
(SIC 209). (See Table 26)
In the food processing industries, both Monterey and Santa Barbara counties have considerably more
employment than San Luis Obispo 'County, although not a markedly higher number of establishments.
Monterey County has a food processing employment nearly ten times greater than that of San Luis Obispo
County, however with 45 food processing establishments, Monterey County only has 11 more than San Luis
Obispo County. Santa Barbara County has three times more employees in the food processing industries
than San Luis Obispo County, but has about the same number of establishments. Much of this can be
explained by the fact that over half of San Luis Obispo County's food processing establishments
manufacture beverages rather than the more labor intensive canned and frozen food products, which are
nonexistent in San Luis Obispo County but very prominent in the other two counties. For example, iri Santa
Barbara County, the canned and frozen foods industries comprise over half of the food processing
employment.
APPUED DEVELOPMENT ECONOMICS. INC. Page 49
MARKET ANALYSIS
.,
.... , .. --.
Table 27 . ....." "... .,. .
. ....., '.. ........ .. ...... ..-........... ,.... Agricultural Input and Output
.... . -. - - ......... - ............... ..
......... .. .., - -...., -. -.,., "., _. _......... c.
..... ........... ........--- ....... .-...... ....-.......... ,-..
... ....-.... .......... -". .... --- ........
... ..- . ._,. .. ..... ._ .... ,. _0"'_.. ,.
.-..... -...,.. ....-..-...",."
. - - . .... -..... .. - . ... ........ ,. -............ .
Lo al C....".' ti.....Of ........ .... ..."..",,,.
. .. c"oDSUIDp on.. .:::":':
.. San Luis Obispo Co.untyAgricultural:~ctor OU~r ."..
.. . In regard to the San Luis Obispo
.",' % SUpped .. ~. (:()DS1med County agricultural output, about
...... n' _" ...
Indu'itry OutofSW Foreign .', In SLO. 17% of the local agricultural
- ,
... CoUnty .... ExooI'tS% .. County
. .. production is consumed locally,
Agricultural Product
Dairv farm products 85.9% 0.2% 13.9% while the remainder is shipped
Poultry and eggs 0.2% 1.5% 98.3% outside of the County. (See Table
Ranch cattle 90.2% 0.5% 9.3% 27) With the food processing
Range cattle 87.7% 1.1% 11.2% industries, 25 % of the output is
Cattle feedlots 75.4% 0.5% 24.1% consumed within the County. In
Sh~p,lmnbsandgoats 84.6% 9.0% 6.4%
HOl!s, Dil!s and swine 84.6% 0.2% 15.2% contrast, Monterey County ships
Mise. livestock 38.9% 15.5% 45.6% 92 % of its food processing output
Food I!rains 44.0% 52.3% 3.7% out of the County, while Santa
Feed grains 61.2% 35.4% 3.4% Barbara County food processing
Hav and Dasture 92.8% 3.6% 3.6% industries ship 82 % of their output
Fruits 46.5% 17.9% 35.7%
Tr~ nuts 84.6% 8.7% 6.8% out of the County.
"
Vegetables 78.9% 7.9% 13.1 %
Mise. crODS 90.4% 0.0% 9.6% For agricultural production, the food
Soybeans 65.9% 32.3% 1.9% processing industries that consume
Processed Food Product
Prepared meats 78.8% 0.0% 21.1 % raw vegetable and fruit crops are
Ch~se 2.8% 0.4% 96.8% largely concentrated in the canned
Ice cremn and frozen desserts 1.2% 1.4% 97.4% and frozen fruits categories. Again,
Flour and ,grain mill products 93.3% 5.3% 1.4% these industries are prominent in
Prepared f~ds 94.8% 4.1% 1.1% Monterey and Santa Barbara
Bread and related Droducts 1.5% 1.5% 97.0%
Confectionery products 95.6% 1.7% 2.7% counties, but nonexistent in San Luis
~ fats and oils 46.6% 25.0% 28.4% Obispo County. Most. of the inputs
Wmes 94.2% 4.5% 1.3% for other food processing industries
Flavorin~ extracts and SVruDS 91.0% 6.3% 2.7% are processed foods rather than raw
IPotato chips and snacks 52.8% 1.9% 45.3%
Manufactured ice 10.5% 0.9% 88.6% cropS.
Food preparations 7.0% 5.0% 88.0%
Source:ADE,data generated from IMPLAN Input-Output Model
Page 50 APPUED DEVELOPMENT ECONOMICS. INC.
MARKET ANAL YSIS
.. '.". ... ..
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. . Table 28
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SUpPOl'UlbleFoodProcesSfng&tablishn1enfs.... .........
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.. For Selected ArI'()yoGrandeyalleyFruitalldVegetal>leqC$opS . . . ..
. ..
... Crop Quantity UlcaiCrop . % Not ..... IAc.aICroi>> . .. MaXblllD...
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Crop InpUt: . ReqUired .(J~nt~r: . CODSUl1led: Net.q'iJI~~Y . .~~i#1)J~..
..
. .. . ProcessinalndUstry Per Fa. (tons" . AvaiJablF <LocallY <: 1;.Uabte.(ti)~ I.i,\......:;..; .......
Green beans
Canned fruits and vej:tetables 20.829 1,474 78.9% 1,164 0.06
Frozen fruits and vegetables 17,664 1,474 78.9% 1,164 0.07
Peas
Canned fruits and vegetables 19,974 7,616 78.9% 6,012 0.30
Frozen fruits and vegetables 23,981 7,616 78.9% 6.012 0.25
Strawberries
Frozen fruits and vej:tetables 19,246 13,559 46.5% 6,301 0.33
Tomatoes
Canned froits and ve2etables 37,246 942 78.9% 744 0.02
Soul\:e: Food pro<:essng requirements based on input infolDlation from Manufactumg U!iA ,3111 Edition
Local crop cd:ulatiOlls based on IMPLAN Input-output model and 1994 San Luis Obwpo County C'opReport
Potential For Local Food Processing Industrial Development
Even though the agricultural industries in San Luis ObiSpo County were not as prominent as in Monterey
and Santa Barbara counties, the County has adopted a policy of preserving "prime agricultural land. " In
light of this, a logical extension of the policy could be to encourage the development of food processing
industries that would conceivably tap into the diverse range of crop types grown in the County, and
particularly those varieties grown in the Arroyo Grande Valley area. However, the potential to develop
local food processing industries is severely limited by the large crop volumes required to sustain these tyPes
of operations. To illustrate. this, four crop types grown in the Arroyo Grande Valley were analyzed in terms
of their potential to sustain a food processing establishment - green beans, peas, strawberries, and tomatoes.
APPUED DEVELOPMENT ECONOMICS, INC. Page 51
MARKET ANAL YSIS
The result is that, even when considering the total County output (minus the amount currently consumed
locally) for these individual crops, none of them are grown in sufficient quantity to support a typical food
processing operation, such as a cannery or frozen vegetable manufacturer. Only strawberries came close
to having a sufficient quantity to support a frozen fruit establishment. (See Table 28) In other words, any
food processing operation established in San Luis Obispo County would likely have to import raw crops
from other pans of the state. Moreover, very few of the crops grown in Arroyo Grande find their way to
processing industries at all. Virtually all of the crops sold outside the County, as well as those consumed
locally, are sold for fresh consumption. Only late season strawberries, which are unsuitable for the fresh
market, are sold to a juice processing facility in Guadalupe. In conclusion, the agricultural sector does not
appear to have much potential for additional job development in Arroyo Grande. Some expansion of the
shipping and packing facilities in Oceano may occur and these jobs would be available to Arroyo Grande
workers.
"
Page 52 APPUED DEVELOPMENT ECONOMICS, INC.
5. PROJECT DEFINITION AND IMPLEMENTATION
The market analysis has identified three primary development opportunities for Arr~yo Grande: a business
park, an auto center, and visitor serving uses on Traffic Way near the Village. An important fourth area
of economic development priority is providing opportunity for retention and expansion of existing
businesses. This chapter of the report discusses how these potential projects could be deployed on specific
development sites.
The chapter begins with a description of the major development sites in Arroyo Grande. Six sites are
identified that have some potential beyond their existing uses (Figure 4). Brief profiles and parcel maps for
each are provided in Appendix C. Development strategy options are discussed after the site descriptions with
a brief discussion of their relative fiscal impact. The implementation steps involved with each project
concept are discussed in terms of the type of activity and the recommended time frame.
Finally, job training is an important issue, particularly for the Target Income group (TIG) which is an
important focU$ of this study. An estimate is made of the TIG job opportunities that would be available
from the development projects under consideration in the report, and the report discusses the job training
services offered by the County Private Industry Council.
5.1 POTENTIAL DEVELOPMENT SITES
I. Rancho Parkway
This site (No. I on Exhibit A), some of which is located south of Rancho Parkway, offers more than 40
acres of vacant land, zoned Planned Development/General Commercial. A restaurant and cinema occupy
the central frontage along W. Branch Street and a small professional Office complex is situated on the north
end. This site has good visibility from the freeway and is adjacent to the upscale Rancho Parkway residential
subdivision. It must be considered the most significant development site currently available in the City.
APPLIED DEVELOPMENT ECONOMICS Page 53
PROJECT DEFINmON AND IMPLEMENTATION
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Page 54 APPUED DEVELOPMENT ECONOMICS, INC.
PROJECT DEFINITION AND IMPLEMENT A TlON
The major constraint of the site is the poor capacity at the Brisco A venue underpass. It is anticipated that
the residential development currently proceeding will soon result in unacceptable congestion at the
,
interchange, leaving no capacity to support additional commercial development on the subject site. The
most recent estimate of the cost to improve the interchange is $5 million, although a new study to refine this
assessment will be commencing shortly.
The City collects impact fees from the affected development projects toward this improvement. The
residential component of the Rancho Parkway development is anticipated even~ally to contribute about
$900,000 to this project, leaving about $4.1 million remaining. (The developers have requested a reduction
in the residential fees.) If the commercial site were to bear all of the $4.1 million cost, it would amount to
about $2.35 per sq.ft. spread on the 40 acres.
The City has received a pre-application for a retail development on this site, possibly anchored by a discount
center. However, in the past similar proposals have been unable to fund the cost of the underpass. Most
"big box" retailers, in fact, expect substantial discounts in land prices as well as sales tax concessions in
."
many cases.
An alternative for this site would be the business park featuring higher end office and industrial space. A
"high end" development of this sort could support the cost of the underpass, if the amenities were deemed
sufficient to offset the premium over other sites available in Santa Maria or San Luis Obispo. Certain sites
near the SLO airport are asking in excess of $8.00 per sq.ft. The Rancho Parkway site would need to
compete for this upper end commercial market segment by offering a quality development environment with
high design standards and amenities to justify prices in this range.
2. EI Campo & Highway 101
,
The Frederick family is requesting to annex 180 acres into the City adjaceD;t to 100 acres already under their
ownership within the City (Site No.2). The location and topography of this site would permit a variety of
residential and commercial uses and it would be a valuable asset to the City's economic development
program. All of the uses discussed in the market analysis could be accommodated on this site including a
business park, an auto mall, and other major retail facilities.
APPLIED DEVELOPMENT ECONOMICS Page 55
PROJECT DEFINITION AND IMPLEMENT A TION
The primary constraint for this site is access, with the second issue being the availability of a long term
water supply for the site. While initial access could be provided with an extension of Traffic Way along
the'freeway to El Campo, the Traffic Way interchange itself is substandard and doeS not provide good
access from both directions. An interchange at El Campo is needed to fully serve the site, but this project
has not,been identified in the five year State Transportation Improvement Program (STIP) and it is likely
that state funds would not be available for many years. Another transportation project currently under study
is the extension of State Route 227. Studies are about to commence to analyze route alternatives that would
rUIdhrough the Fredericks' property and possibly connect to Highway 101 at El Campo. Iffeasible, this
. .,~
routing would greatly enh~ce the development potential of the site, but again, it is unclear if or when state
funds may be available.
3. .Existing Industrial Area on EI Camino Real
The-City's industrial/business park zoning is currently concentrated in a 17 acre area on El Camino Real,
extending north from the Brisco Road intersection (No.3). This area has developed into a service
commercial zone with little manufacturing activity and no office space. One 4.5 acre portion of the area
serves as recreational vehicle storage and may be available for future light industrial or service commercial
uses. This site offers excellent freeway visibility and access and would also be a suitable site for relocation
of one of the auto dealers in town. However, this would require a zoning change. .
There is an old landfill on this parcel which contains construction debris but no hazardous materials. This
may affect the location of uses and the construction standards appropriate for the site.
4. Grand A venue at Oak Park
The Vons center on the northeast side of this intersection will be an important addition to the retail base of
the City. The market analysis in the above indicates that the City can definitely capture additional grocery
sales. There are about 6.5 acres zoned General Commercial on the south side of the intersection, which can
be both complementary retail or local serving Office space (Site no. 4). This is a strategic intersection
serving the Grover Beach/Oceano areas and should feature businesses serving the five cities area.
Page 56 APPUED DEVELOPMENT ECONOMICS, INC.
PROJECT DEFINITION AND IMPLEMENT A TION
5. Existing Auto Dealers on Traffic Way
Mullahey Ford is located on about 1.5 acres at the corner of Traffic Way and Fair Oaks, while Christiansen
Chevrolet occupies about three-quarters of an acre on the east side of Traffic Way. These sites are small
and do not offer the opportunity for expansion of the franchises. In addition, this area does not have good
freeway visibility. The fiscal benefit of the auto dealers is substantial and the 'City is vitally concerned with
developing opportunities for them to stay in the community.
Traffic Way transitions from the Village to a service commercial character featuring plant nurseries,
plumbing and building supplies, auto repair and similar uses. However, a new health center with a pool
is under construction at Cherry A venue, and a new service station/mini mart has been built near the
freeway. Between the health club and the mini-mart is about 1.5 vacant acres, the development of which
could significantly affect the future character of this area.
At this time, only the Ford dealership is interested in expanding to a new site.' If this occurs, the 1.5 acre
site they occup'y would become a significant development opportunity for the City.
6. Halcyon Drive and EI Camino Real
In considering alternate sites for the auto dealers, freeway access and visibility are major criteria. The City
has a limited number of freeway interchanges. One possible site has been identified on the west side of the
freeway at the Halcyon exit. At this location, three parcels form a triangular configuration that currently
supports a coffee shop, service station and commuter parking. At 2.8 acres, this site could possibly support
one dealership. The site would have to be rezoned from General Commercial to Highway Commercial.
5.2 DEVELOPMENT STRATEGIES
The real estate context in the Central Coast sets some constraints on the market potential for a business park
in Arroyo Grande. To the south, Santa Maria has ample buildable land available for both industrial and
.
Office uses at prices that range from $2.50 to $3.50 per sq.ft. To the north, Paso Robles has large tracts
of available property, some as low as $1.00 per sq .ft. More over, the City itself owns much of the property
APPLIED DEVELOPMENT ECONOMICS Page 57 I
---.-----------"
PROJECT DEFINITION AND IMPLEMENT A TION
at the airport and is in the position strike very attractive deals with desirable businesses. Adjacent to Arroyo
Grande, Grover Beach and Oceano have available inexpensive property for industrial and service
commercial businesses. The rail and trucking lines run through this area which is of benefit to the
agricultural sector. Most of the industrial businesses in Grover Beach are attracted by the. low development
costs.
The'City of San Luis Obispo provides a more upscale image than either Santa Maria or Paso Robles. Office
and industrial growth in San Luis Obispo has been moderate but steady.
The most important issue for economic develQpment in Arroyo Grande is that the City suffers from a lack
of large inexpensive building: sites. Several available sites are constrained by freeway access problems.
Other sites are zoned for agriculture rather than commercial development, but even if this were changed,
the location of these sites in the center of town would not be compatible with low-end industrial
development.
Therefore, Arroyo Grande's best available strategy is to compete with San Luis Obispo and maintain a "high
end" posture, emphasizing the special environment of the community, the strong workforce, and ,the
desirable housing stock. "
Such a development will require an aggressive marketing campaign. Arroyo Grande really has not
experienced this kind of development and does not have the image currently that would induce developers
to pursue this concept without having first secured the tenants.
The Fredericks property south of town could support both the business park and the auto center. In
addition, if a regional retail center is not developed at the Rancho Parkway site, the Fredericks property
could support that as well. There are several concerns about the availability of this property in the short
term.
.
,
Page 58 APPUED DEVELOPMENT ECONOMICS, INC.
~- ---- .~_.._-- "..-- .,. ---- ------ --,-_.._- --
PROJECT DEFINITION AND IMPLEMENT A TION
The following more immediate alternatives are presented for consideration.
,
1. If a major retail center cannot be built at Rancho Parkway, a business park could be
developed there instead.
2. If the Fredericks property cannot be made available for Mullahey Ford within three years,
the City should consider allowing a zoning change to permit this business to locate in the
Industrial district on EI Camino Real.
3. The City should plan for visitor serving uses to occupy the current Mullahey Ford site.
4. The City should encourage local serving office and retail businesses to locate in the Grand
Avenue corridor, particularly on available properties near Oak Park Ave.
5.3 COMPARISON OF FISCAL IMPACT
Although it is known that there are substantial capital costs required for these major development projects,
the specifics of these costs are not available currently. However, it is possible to consider the revenue
generating potential of the developments along with an estimate of their impact on City operating costs for
police, fire, and other services. Table 29 shows estimates of the more significant revenues and costs for
the City General Fund. These estimates do not relate to any specific site, but the projects have been scaled
to correspond to reasonable site sizes. The business park and retail center are projected at 40 acres to
approximate development that might be sited on the Ranch Parkway property. Over the long term, a
business park could develop to a much larger size, while 40 acres is relatively large for a discount retail
center. However, the comparison is useful on a per acre basis. Each of the projects are shown at full size
and per acre. It should be noted that these estimates all relate to direct impacts and do not factor in
multiplier effects from employee wages.
The business park would feature higher end improvements and would tend to contribute more property
taxes. The advantage of the shopping center and auto center clearly derives from the sale tax. The motel
does the best per acre because of the transient occupancy tax.
The operating costs are figured on an average per capita basis using employment estimates for each project.
In developing the per capita factors, it is assumed that the resident population contributes two-thirds of the
demand for City services and the job base one-third. In estimating the planning, building and engineering
APPLIED DEVELOPMENT ECONOMICS Page 59
PROJECT DEFINITION AND IMPLEMENT A TION
costs, fees for these services were deducted from the departmental budgets before calculating the per capita
costs. These services are primarily provided during development and construction phases of the projects;
however, several of the projects would require long term processing of building plans.
The figures point up the strong benefit of regional retail shopping facilities. Although not specifically
addressed in this study from a market standpoint, plans appear to be underway for such as development in
Arroyo Grande and this should be encouraged. The business park, on the other 'hand is important more for
the its indirect effects in terms of increasing local income and the quality of life from having better jobs in
the community.
.,
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cOinparisonofFisCaIImJlact uribe
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.. .. .. ........... ..... ..>..,... .. ........
City .Ann_1 Operatin& BusInesS Park .. Diieount ShoDDiIll! Ctr; . . Auto Center .. . . ........~tel.:. ;.::::;. :;.: ":keiltaurant
Costs and R.nnu" 40 a". Ptr Aa. 40. a,,; . Per Aa. . 25.". . Per Aa:.. 1;5 a,,; 'PerAere' ::.O.5ac. 'Per Aae
Rcvenues ".
Prooertv Taxe $97 600 $2 440 $52 300 $1308 $10 500 $420 $3 400 $2 267 $700 $1 400
Sales Taxo 50,000 1,250 655,500 16,388 300,000 12,000 4100 8,200
Busin... Li"ens 4,400 110 5,700 143 1000 40 5,300 3,533 100 200
Transient Oec:uoancv 43 800 29 200 0
OTAL 152,000 3,800 713,500 17,838 311,500 12,460 52,500 35,000 4,900 9,800
Expenses
Planning/Building/Eng. 16,900 423 20,200 505 3,800 152 1,400 933 200 400
Polie. 47,100 1,178 56,600 1,415 10,600 424 4,000 2,667 600 1,200
Fin 13,300 333 16000 400 3000 120 1 100 733 200 400
Street Maintenanco 5,700 143 6,900 173 1,300 52 500 333 100 200
irOT AL 83,000 2,075 99,700 2,493 18,700 748 7,000 4.667 1,100 2200
NET IMPAcr $69 000 $1 725 $613 800 $15 345 $292 800 $11 712 $45 500 $30 333 $3 800 $7 600
,
Page 60 APPUED DEVELOPMENT ECONOMICS, INC.
PROJECT DEFINITION AND IMPLEMENT A TION
5.4 IMPLEMENTATION
,
Implementation of the economic development strategy requires a variety of activities occurring over a
sustained period of time. A plan of activities for each development project concept is presented below in
two ways. First the activities are organized into several broad categories including land use and zoning,
marketing, and infrastructure planning and financing. The plan is then recast by time frame: shon term (1-2
years); mid-term (3-5 years); long term (5+ years). Most of the activities discussed in the plan can begin
in the short term, but may require longer to fully implement.
Business Park
There are two primary siting possibilities for an upscale business park. The first is the Fredericks property
and the second would be the Rancho Parkway property if a retail center cannot be developed there.
Land Use and Zoning The main zoning designation for the business park would be the Industrial (I)
.-
District. This designation permits all of the industrial uses identified in the market analysis and also office
and administrative uses ancillary to the primary industrial uses. This zone also supports laboratories and
other research and development uses. Most of the uses projected for the business park are subject to a
conditional use permit.
The Office Professional (0) District permits corporate, administrative and medical offices along with retail
facilities that support business operations. This district may be appropriate for corporate administrative
centers in the business park.
The Fredericks property has no City general plan or pre-zoning designations as it is currently outside the
City Sphere of Influence. The City is preparing an application to LAFCO to amend the sphere of influence.
Subsequently, when an application for annexation is received from the property owner, a process will be
initiated for designating zoning for the property.
The Rancho Parkway site is within a Planned Development district with an underlying General Commercial
(GC) zone. This zone permits administrative, executive, and professional offices but virtually no
APPLIED DEVELOPMENT ECONOMICS Page 61
PROJECT DEFINITION AND IMPLEMENT A TlON
manufacturing or R & D uses. The zone is primary intended for major retail facilities would not be
appropriate for a business park development. Therefore, if this site becomes the subject of a business park
proposal, the zoning would need to be changed to Industrial and/or Office Professional.
.."
Infrast~cture Plannini and Financini There are no infrastructure plans in place for the Fredericks
property. This is a significant development constraint tat makes the site difficult to consider for short term
development projects.
The site currently has access only from EI Campo, which requires vehicles coming from the west and north
to cross oncoming traffic to enter the site. A partial solution would be to extend Traffic Way as a frontage
road along the freeway to enter the site just north of EI Campo. Southbound traffic could exit at Fair Oaks
and proceed across the freeway to Traffic Way. Traffic leaving the site to go south would return along the
Traffic Way extension and use the Traffic Way on-ramp. This ramp also poses difficulties, however, as it
requires lefthand entry into the fast lane.
A traffic study is being conducted to address the possibility of extending Route 227 through the site to
connect to Highway 101 at E1 Campo. This alternative would include a freeway interchange at EI Campo.
If feasible, this project would greatly enhance the development potential of the site, but it is unknown at this
time how its cost-effectiveness compares to other alternatives under consideration.
Another potential concern for this site is the long term water supply. The City's general plan indicates that
the City's current water supply may not serve development beyond the buildout of the existing general plan,
which does not address the Fredericks property. The City is currently undertaking a water master plan to
develop options for securing longer term water supplies, and initial results of this work indicate that the
existing water supply may extend farther than initially projected. The community has decided in past voter
actions not to participate in the State Water project that is currently under construction in the County. Even
if this decision were changed, it is not clear that state water could now be made available without substantial
additional cost. No definitive water testing studies have been done for the Fredericks property, but it is
likely that some local source of water will be necessary in order to develop the site.
Page 62 APPUED DEVELOPMENT ECONOMICS, INC.
PROJECT DEFIN/TION AND IMPLEMENT A TION
The ,Primary infrastructure constraint at the Rancho Parkway site is the underpass at Brisco Road. The
current applicant for the retail project on this site has agreed to fund a new traffic study to evaluate the
improvement options and to determine the precise impact of the development of this site on the underpass.
Previous estimates have been $5 million, of which it is projected that the residential portion of the Rancho
Grande development would pay about $900,000. Under the existing development impact fee program of
the City, a commercial project on 40 acres might be expected to pay nearly $1.1 million in traffic fees
(assuming 500 ADTper acre). More analysis of the funding requirements and options of this improvement
are needed.
Marketing As discussed earlier in this chapter, Arroyo Grande faces substantial competition in the region
for the business park. A strong marketing program must be developed which addresses the specific needs
of the target industries and which can attract businesses on the basis of the quality of the development rather
than strictly on the basis of low price. This program must be in place well in advance of development plans
for this project. Funds to help design an effective strategy may be available through the State CDBG
program whigt funded the present study.
The City should continue to participate in the formation and development of the County Economic Vitality
Corporation as a means of gaining stronger marketing strength. In addition, the Regional Technology
Alliance is another program that can be extremely useful for this panicular development concept.
Auto Center
Mullahey Ford has indicated that it must move within three years, so this project should be considered an
immediate, short term priority. There are two sites that could accommodate Mullahey Ford by itself, and
there are two additional sites that could support an ~uto center of four to five dealers on 20-25 acres. One
of the smaller sites is part of the industrial district on EI Camino Real at Brisco, and the other is property
zoned General Commercial (GC) further south on El Camino Real at Halcyon. The two larger sites are the
Fredericks property and the Rancho Grande site.
Land Use and Zoning Vehicle sales are only permitted in the Highway Commercial (HC) zone. Therefore,
the zoning would have to be changed on all the available sites.
APPLIED DEVELOPMENT ECONOMICS Page 63
PROJECT DEFINITION AND IMPLEMENT A TION
The I-District site contains a construction refuse land fill that may pose constraints to development. The
site design should avoid placing buildings over this land fill, but surface paving for vehicle parking should
be allowable. This would be a minimal constraint for an auto dealership, far outweighed by the benefit of
the excellent freeway visibility and access.
Infrastructure Planninl: and Finance EI Camino Real has a deficient sewer line that needs to be upgraded
to support any significant new development. Auto dealerships are not high wastewater generators, so a
specific analysis may be necessary to determine if the existing capaCity of the main would be sufficient to
...
support Mullahey Ford. The Halcyon site currently supports a coffee shop and a service station. If these
uses were replaced, the net sewer demand increase may be relatively small.
TheState Department of Housing Community Development offers financing assistance up to $500,000 per
project for infrastructure improvements directly related to new job development. The Mullahey Ford
relocation would meet the job development criteria for this funding. If the other financial criteria for the
funding program can also be met, this funding be available to assist with the sewer main or with the extra
costs ~ssociated with the landfill.
The infrastructure issues associated with the Fredericks property are discussed above und~r the business
park concept. Freeway access and visibility is especially critical for an auto center. The short term option
of extending Traffic Way creates a situation where southbound traffic would need to exit the freeway well
before the site is in view. This is part of the problem with Mullahey's existing site and requires the use of
more expensive signage to direct customers to the site.
The Rancho Parkway site has previously been rejected by the auto dealer due to the high cost of the Brisco
underpass improvement. If the impending traffic study identifies a lower cost solution to this issue, then
the site may again be considered an option for this development.
Marketin~ If the City desires to develop an auto center, a program should be undertaken to attract an
experienced developer who would then recruit the dealerships. The market for this project is sound and
immediate and should not require an extraordinary marketing effort by the City.
Page 64 APPUED DEVELOPMENT ECO~.
. ., ----""-'--- -...,-.----
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PROJECT DEFINITION AND IMPLEMENT A TION
Visitor serving uses on Traffic Way
Land Use and Zonin~ The Mullahey Ford site is currently zoned Highway Commercial (HC) which permits
hotels, restaurants and most visitor serving uses.
The freeway visibility for the site depends a great deal on the use of the vacant parcel adjacent to the
freeway, west of the auto dealer. If this could be incorporated into the project, it would make a hotel or
restaurant more visible to passing traffic. This opportunity is constrained by the presence of Station Way.
It may be that a restaurant could fit on this site that would complement the hotel on the larger site and also
provide visibility to the project from the freeway. In general, design of the project is extremely important
in creating an appealing visitor attraction draw and in establishing its connection with the Village.
Infrastructure Plannin~ and Financin~ There are no infrastructure deficiencies at this site that would
constrain its development potential. The freeway access for the site is adequate though not outstanding.
Marketing TIiis concept has not been extensively researched for this report and should be tested with
experienced developers of hotel and restaurant properties. This should be the first step, since little is
required in terms of planning and infrastructure development if the concept proves viable.
Staged Implementation Plan
The following section list the above activities by recommended time frame.
Short Term Activities (1-2 years)
Business Park Development
1. Develop marketing strategy to create tenant base.
2. Complete LAFCO process for sphere of influence amendment and annexation of Fredericks
property.
3. Prepare/approve land use plan to create complementary pattern of manufacturing, R&D,
office and commercial uses.
APPLIED DEVELOPMENT ECONOMICS Page 65
PROJECT DEFINITION AND IMPLEMENT A TION
Auto Center
1. Determine desirable strategy for accommodating auto dealership expansion: relocating
Mullahey Ford by itself, or developing a larger auto center.
2. Assist dealership to negotiate site control or acceptance of new use.
3. Process zoning changes as needed.
4. Determine the need for infrastructure improvements. If appropriate, consider state sources
of funding assistance.
5. For auto center option, assist in recruiting experienced developer.
Visitor-serving uses
1. Review concept with experienced developers.
2. Develop desired design criteria.
Mid Term Activities (3-5 years)
Business Park Development
1. Prepare infrastructure plans
2. Develop financing programs such as specifically tailored development impact fees or
assessment district.
-,'
Auto Center
1. Monitor and assist in project buildout and expansion.
Visitor-serving uses
1. Develop and execute marketing program to attract desired uses.
Lon~ Term Activities () + year&)
Long term activities would primarily be focused on continued marketing and buildout of the business park.
The Fredericks property would certainly be a major emphasis of the City's long term development pro~am,
regardless of its short term availability.
Page 66 APPUED DEVELOPMENT ECONOMICS, I~'
PROJECT DEFINITION AND IMPLEMENT A TION
5.5 TARGET INCOME GROUP BENEFIT
The development project concepts addressed in this report could significantly incr~se the jobs available in
Arroyo Grande. If a 40 acre business park were fully developed, it could provide more than 1,000 jobs.
A 25 acre auto center would support 225 jobs while a new hotel and restaurant could add about 75 jobs.
A major goal of the community is to attract and develop businesses that offer diverse job ladders, providing
challenging and rewarding opportunities for entry level and experienced workers alike. The primary focus
of this report is the development of jobs that can benefit the Target Income Group in the community.
Table 30, shows the typical occupational distribution for the various business types under consideration in
the City's economic development program. Most entry level jobs appropriate for TIG members would be
found in the sales, clerical, services and production categories. These kinds of jobs represent more than
three-quarters of all the jobs available in these businesses. Fewer of these kinds of jobs are available in the
manufacturing industries, although there are more opportunities for advancement to better paying work.
It is importan,t that the City proactively coordinate business development with the available job training
services in the County to ensure that TIG members have an opportunity in all of the economic sectors
shown in the table. Traditionally, lower skilled workers concentrate in retail and services businesses but
these kinds of jobs are already in good supply in Arroyo Grande. The Private Industry Council is the main
provider of jobs training programs. Their services are described below.
Job Trainin~ Services The Private Industry Council (PIC) of San Luis Obispo County administers the
federally-funded job training programs throughout the County. The PIC provides classroom instruction and
on-the-job training programs; and in 1993, the agency provided assistance for 344 youth and 245 adults.
Much of the classroom instruction is contracted through the Regional Occupational Program (ROP) or
Cuesta College, and falls under one of three general categories - medical occupations, business applications
and on-job training.
The Medical Occupation Program provides job training for medical and allied health care professions. This
program is administered in conjunction with local hospitals and includes both classroom and clinical training
for entry-level health care occupations.
APPLIED DEVELOPMENT ECONOMICS Page 67
PROJECT DEFINITION AND IMPLEMENT A TION
. - ....
. .i',.t...,"..JI..
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283 . Pbarmlcouli::11 PropantXms J3D" 289" 72" 169" 2.4" 313" 03"
Z74-PubJilIq 109" 21.4" 183" 31D" 03" 163"
382 . M Olswq Ind Cantrollils Dovi:o. 9.8" 30.5" 4.8" 15.8" 12" 37.8" 0.1"
384. M ocIicallDSlnmoi>ts and Supplios 804" 11.5" S9" 173" 1.5" 5504"
3C56-CCllllllllmi:ltioOS Equpnont l1Ji" 4!1U 09" 16.5" 1.5" :103 "
394. Spot1i1g GoocIsIToys 112" 11.8" 4Ji" 15.8" on 55.8"
326 - Po",olail Products 69" 1.1" 2Ji" 10D" 03" 192"
306 - Flbri:ltodRubbor Products 6D" 33" 6U l1D" 104" 71Ji"
SSI.AuloSI)os 8U lJi" 3204" 17.4" 1.1" 3513"
SSI-Ro.taunnts S.4" 09" 604" 1D" 833" . lJi"
701 Motels 62" 2.4" 4.1" 153" S.1" 7.5" 09"
Avenge 89" 149" 8.5" 1504" 143" 370K 004"
Souru: ADZ. ....d.. EDD aDd Ce.,.. 01 S.",ice Jadurlri.. --
The business applications programs train for computer-related occupations such as word processing,
CAD/drafting, and computer repair. In addition, the on-job training (OIT) program subsidizes private
employers to train new employees for up to six months. Other programs include Fifty Five Plus, which
focuses on older workers; and the North County Learning Center, which provides skills training for at-risk
youth.
"I"
Previously, the PIC also ran job training programs through two private schools -- Training Dynamics, and
Santa Barbara Business College. The PIC also administered retraining programs for laid off workers, in
conjunction with the EDD. Other agencies that work with the PIC include the San Luis Obispo Housing
Agency, GAIN, the California Employment Development Department, the County Economic Opportunity
Commission, the California Conservation Corps, and Cal Poly.
The JTP A provides federal funding for these job training programs, however limited funding levels only
allow the PIC to meet 15 % of the estimated need for services. The eligibility requirements for these
programs generally require that a person either be economically disadvantaged, or a dislocated employee.
In addition, the California Employment Development Department (EDD) administers the. Job Service
programs. These programs provide placement and training assistance, labor market information, and
occupational transition assistance. The EDD also sponsors job skills workshops for high school students,
,
and maintains a jobs database for prospective applicants and employers.
Page 68 APPUED DEVELOPMENT ECONOMICS, INC.
6. REPORT PREPARATION
,
This report was funded in part by State Community Developmem Block Grant Funds.
City of Arroyo Grande, Economic Development Committee
Pete Dougall, Mayor
James Souza, Mayor Pro Tern
Robert L. Hunt, City Manager
Doreen Liberto-Blanck, Community Developmem Director
David Bacon, City Finance Director
Heather Jensen, Chamber of Commerce
Raymond Burnell, St. Patricks School
Tim Quiggle, PG&E
Dick Woolslayer, Arroyo Grande Hospital
Carrol Pruett, Mid State Bank
Susan Anselin, Mid State Bank
Vard Ikeda, Ikeda Bros.
Scott Lathrop, Lucia Mar School District
Bill Senna, LucIa Mar School District
Sandy Lubin, Credit Bureau of S.L.O. and S.B. Co.
Tony Orefice, RMO Architects
John Hansen, C.C.N.B.
John Keen
Report Authors
Applied Development Economics
3254 Adeline Street, Berkeley, CA. 94703 (510) 653-3803
1010 F Street, Suite 400, Sacramento, CA. 95814
Douglas H. Svensson, AICP Managing Principal
Carleen Bedwell Principal
Peter Cheng Associate.
Ursula Parks Report Production
APPLIED DEVELOPMENT ECONOMICS Page 69
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All industries 61,260 58,641 100.0% (2,619 -4.3% 1.00 0.7%
99 Nonclassifiable Establishments 0 0 0.0% 0 n/a 0.00 nla
Agriculture, Forestry and Fishing 3,628 3,875 6.6% 247 6.8% n/a 106.8%
i)1 Agricultural production - crops 2,136 1,959 3.3% (177 -8.3% 1.75 2.7%
07 Agricultural services 1,462 1,557 2.7% 95 6.5% 1.30 3.8%
071 Soil Dreoaration services 2 1 0.0% (1 -50.0% 0.15 -63.8%
072 Crop services 103 67 0.1 % (36 -35.0% 0.26 -36.6%
074 Veterinary services 200 208 0.4% 8 4.0% 2.14 1.1 %
07S Animal services, except veterinary 154 126 0.2% (28-18.2% 3.87 -8.2%
076 Farm labor and management services 398 672 1.1 % 274 68.8% 1.28 57.6%
078 Landscape and horticultural services 605 483 0.8% (122 -20.2% 1.75 -11.6%
08 Forestry 2 106. 0.2% 104 . 5200.0% 2.41 4831.7%
081 Timber tracts 2 106 0.2% 104 5200.0% 6.60 4841.5%
1083 Forestnurseries 0 0 0.0% 0 n/a 0.00 n/a
085 Forestry services 0 0 0.0% 0 n/a 0.00 n/a
09 Fishing, hunting and trapping 27 253 0.4% 226 837.0% 7.53 685.0%
091 Commercial fishing 24 33 0.1 % 9 37.5% 1.99 -26.9%
092 Fish hatcheries and preserves 3 220 0.4% 217 7233.3% 14.84 5815.1%
097 Hunting and trapping, and game tlroDagation 0 0 0.0% 0 n/a . 0.00 n/a
Mining 370 332 0.6% (38 -10.3% n/a 89.7%
10 Metal mining 0 12 0.0% 12 n/a 0.27 n/a
101 Iron ores 0 0 0.0% 0 n/a 0.00 n/a
102 Copper ores 0 0 0.0% 0 n/a 0.00 n/a
103 Lead and zinc ores 0 0 0.0% 0 n/a n/a n/a
104 Gold and silver ores 0 0 0.0% 0 n/a 0.00 n/a
106 Ferroallov ores, except vanadium 0 0 0.0% 0 n/a 0.00 n/a
108 Metal mining services 0 0 0.0% 0 n/a 0.00 n/a
109 Misc. metal ores 0 12 0.0% 12 n/a 1.54 n/a
12 Coal mining 0 0 0.0% 0 n/a 0.00 n/a
122 Bituminous coal and lignite mining 0 0 0.0% 0 n/a n/a n/a
123 Anthracite minimt 0 0 0.0% 0 n/a 0.00 n/a
124 Coal mining services 0 0 0.0% 0 n/a 0.00 n/a
13 Oil and gas extraction 148 105 0.2% (43 -29.1% 0.66 -20.3%
131 Crude petroleum and naturatgas 3 31 0.1 % 28 933.3% 0.33 930.6%
132 Natural gas liquids 0 0 0.0% 0 n/a 0.00 n/a
138 Oil and 2as field services 145 74 0.1 % (71 -49.0% 1.19 -23.8%
\
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14 Mining and quarrying of nonmetallic minera 222 215 0.4% rr. -3.2% 4.86 -32.3%
141 Dimension stone 0 0 0.0% 0 n/a 0.00 n/a
142 Crushed and broken stone. including riprap 121 139 0.2% 18 14.9% 24.13 -31.5%
144 Sand and gravel 53 60 0.1% 7 13.2% 2.24 -15.1%
145 Clay. ceramic and refractory minerals 0 0 0.0% 0 nla 0.00 nla
147 Chemical and fertilizer mineral minin2 0 0 0.0% 0 nla 0.00 nla
148 Nonmetallic minerals services. except fuels 24 8 0.0% (16 -66.7% 5.14 -140.4%
149 Misc. nonmetallic minerals. except fuels 24 8 0.0% (16 -66.7% 3.75 -62.5%
Construction 3.895 2.942 5.0% (953 -24.5% n/a 75.5%
15 Buildin2 construction 1.061 680 1.2% (381 -35.9% 1.09 -12.6%
152 General buildin2 contractors - residential 864 544 0.9% (320 -37.0% 1.32 -11.3%
153 1000rative builders 5 4 0.0% (1 -20.0% 0.17 6.9%
154 General building contractors - nonresidential 192 132 0.2% (60 -31.3% 0.69 -14.4%
16 Heavy contruction other than building const. ; 754 588 1.0% (166 -22.0% 1.92 -7.0%
161 Highway and street construction. ex. elevate ~'; 69 56 0.1% (13 -18.8% 0.62 -8.5%
162 Heavy construction. except hi2hway and stn: 685 532 0.9% (153 -22.3% 2.46 -5.5%
17 Construction - special trade contractors 2.080 1.674 2.9% (406 -19.5% 1.06 0.2%
171 Plumbin2. heatin2 and air-conditionin2 292 222 0.4% (70 -24.0% 0.78 -5.5%
172 Paintin2 and paper hanging 129 109 0.2% (20 -15.5% . 1.07 3.0%
173 Electrical work 278 222 0.4% (56 -20.1 % 0.80 -2.6%
174 Masonry. stonework. tile setting and plaster:' 432 346 0.6% (86 -19.9% 1.37 9.9%
175 Caroentrv and floor work 127 88 0.2% (39 -30.7% 0.63 -13.8%
176 RoofinJz. sidin2 and sheet metal work 141 121 0.2% (20 -14.2% 0.98 -9.3%
177 Concrete work ',to 196 242 0.4% 46 23.5% 1.78 44.7%
178 Water well drillin2 t 86 56 0.1% (30 -34.9% 4.20 -32.9%
179 Misc. special trade contractors 400 269 0.5% (131 -32.8% 1.10 -13.2%
Manufacturin2 5.666 5.736 9.8% 70 1.2% nla 101.2%
~O Food and kindred products 453 391 0.7% (62 -13.7% 0.38 -9.8%
201 Meat products 61 24 0.0% (37 -60.7% 0.25 -44.8%
202 Dairy products 17 24 0.0% 7 41.2% 0.27 40.8%
203 Canned. frozen and preserved food specialti 0 0 0.0% 0 n/a 0.00 n/a
204 Grain mill products 29 6 0.0% (23 -79.3% 0.12 -74.3%
OS Bakery products 48 45 0.1% (3 -6.3% 0.35 -3.8 %
06 Sugar and confectionery products 8 3 0.0% (5 -62.5% 0.05 -71.5%
07 Fats and oils 25 4 0.0% (21 -84.0% 0.31 -65.2 %
08 Bevera2cs 207 221 0.4% 14 6.8% 1.33 6.341
209 Misc. food preparations and kindred product 57 64 0.1% 7 12.3% 0.47 15.0%
21 Tobacco products 0 0 0.0% 0 nla 0.00 n/a
211 Cigarettes 0 0 0.0% 0 n/a nla n/.
12 Cigars 0 0 0.0% 0 nI. . 0.00 nla
13 Chewin2 and smoking tobacco and snuff 0 0 0.0% 0 n/a nla nla
14 Tobacco stemmin2 and redrvin2 0 0 0.0% 0 n/. nI. nla
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122 Textile,mill products 0 0 0.0" 0 nla 0.00 n/a
221 Broadwoven fabric mills, cotton 0 0 0.0" 0 nla 0.00. n/a
11222 Broadwoven fabric mills, man made fiber an 0 0 0.0" 0 n/a 0.00 nla
11223 Broadwoven fabric mills, wool 0 0 0.0" 0 nla 0.00 nla
224 Narrow fabric and other smallwares mills 0 0 0.0" 0 nla 0.00 nla
225 Knittin2 mills 0 0 0.0% 0 nla 0.00 nla
226 Dvein2and finishin2 textiles, ex. wool, fabr 0 0 0.0" 0 n/a 0.00 nla
227 Carpets and rugs 0 0 0.0" 0 nla 0.00 nla
228 Yam and thread mills 0 0 0.0" 0 nla 0.00 nla
229 Misc. textile goods 0 0 0.0% 0 n/a 0.00 nla
23 ADDarel and other finished fabric products 488 574 1.0% 86 17.6" 0.75 23.3"
231 Men's and boys' suits, coats and overcoats 0 0 0.0" 0 nla 0.00 nla
232 Men's and boys' furnishings, work clothing 0 0 0.0% 0 nla 0.00 n/a
233 Women's misses' and juniors' outerwear 454 511 0.9% 57 12.6" 0.99 19.3" i
234 Women's misses' and juniors' undergarment 0 0 0.0% 0 n/a 0.00 nla
235 Hats, caps and millinerv 0 0 0.0% 0 n/a 0.00 n/a
236 Girls', children's and infants' outerwear 0 0 0.0% 0 n/a 0.00 n/a
237 Fur goods 0 0 0.0% 0 n/a 0.00 nla
238 Misc. apparel and accessories 0 0 0.0% 0 nla 0.00 nla
239 Misc. fabricated textile Droducts 35 62 0.1 % 27 77.1" 0.52 89.7"
24 Lumber and wood products, exceDt furniture 127 145 0.2% 18 14.2% 0.53 30.4"
241 Lo22ing 0 0 0.0% 0 n/a 0.00 n/a
242 Sawmills and planin2 mills 22 6 0.0" (16 -72.7" 0.08 -66.8%
243 Millwork, veneer, plywood and structural w 77 77 0.1 % 0 0.0" . 0.80 24.2"
244 Wood containers 22 6 0.0" (16 -72.7" 0.24 -75.1"
245 Wood buildings and mobile homes 0 0 0.0% 0 nla 0.00 nla
249 Misc. wood Droducts 7 57 0.1 % 50 714.3" 1.57 736.5"
25 Furniture and fixtures 114 103 0.2" (11 -9.6" 0.40 -1.3"
251 Household furniture 2 31 0.1 % 29 1450.0" 0.23 1461.3%
252 Office furniture 2 0 0.0% (2 -100.0% 0.00 -107.3"
253 Public buildings and related furniture 0 0 0.0% 0 nla 0.00 nla
254 Partitions, shelvin2, lockers and fixtures 97 72 0.1 % (25 -25.8" 1.74 -20.9%
259 Misc. furniture and fixtures 13 0 0.0" (13 -100.0" 0.00 -79.4"
~6 Paper and allied Droducts 3 2 0.0" (1 -33.3"0.01 -28.3"
261 Pulp mills 0 0 0.0" 0 n/a 0.00 n/a
"62 Paper mills 0 0 0.0" 0 nla 0.00 nla
263 Paperboard mills 0 0 0.0" 0 nlaO.OO nla
265 Paperboard containers and boxes 0 0 0.0" 0 n/a 0.00 nla
267 Converted paper products, ex. containers an 3 2 0.0" (1 -33.3% 0.02 -25.0"
27 Printing, Dublishim~ and allied industries 1,326 1,195 2.0% (131 -9.9% 1.37 -3.2"
271 Newspapers: publishin2, or publishin2 and 1] 410 338 0.6% (72 -17.6% 1.22 -10.1 %
272 Periodicals: publishinl!:, or publishing and pr 17 37 0.1" 20 117.6% 0.49 108.1 %
273 Books 19 12 0.0% (7 -36.8" 0.28 -42.4"
274 Misc. publishin2 46 80 0.1" 34 73.9" 1. So 83.0"
275 Commercial printing , 595 535 0.9% (60 -10.1" 1.62 0.3"
276 Manifold business forms 219 185 0.3" (34 -15.5" 9.36 5.5"
277 Greeting cards 5 0 0.0% (5 -100.0" 0.00 -153.3"
278 Blankbooks, looseleaf binders and bookbindi 0 0 0.0% 0 n/a 0.00 n/a
279. Service industries for the printin2 trade 15 8 0.0% (7 -46.7" 0.27 -44.8"
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28 Chemicals and allied products 166 191 0.3% 25 15.1 % 0.47 14.0%
281 Industrial inorganic chemicals 0 0 0.0% 0 n/a 0.00 n/a
1282 Plastic materials, other synthetic fibers, ex. 0 0 0.0% 0 n/a 0.00 n/a
283 Drugs 103 141 0.2% 38 36.9'1 0.97 20.5%
284 SoaP, deterszents, cleaners, perfumes, cosme 47 33 0.1 % (14 -29.8'1 0.41 -33.1 %
;l85 Paints, varnishes lacQuers, enamels and alii 11 10 0.0% (1 -9.1'1 0.27 -5.2%
286 Industrial orszanic chemiclals 0 0 0.0% 0 n/a 0.00 n/a
287 Aszricultural chemicals 0 0 0.0'1 0 n/a 0.00 nla
89 Misc. chemical products 5 7 0.0% 2 40.0'1 0.17 55.9'1
9 Petroleum refining and related industries 192 181 0.3% (11 -5.7'1 1.38 14.0%
91 Petroleum refining 184 140 0.2% (44 -23.9'1 1.23 -4.0'1
295 Asphalt paving and roofing materials 0 0 0.0% 0 n/a 0.00 n/a
299 Misc. products of petroleum and coal 8 41 0.1 % 33 412.5'1 7.95 424.3'1
30 Rubber and misc. plastics products 22 240.0% 2 9.1'1 0.06 17.6%
301 Tires and inner tubes .:~ 0 00.0% 0 n/a 0.00 n/a
302 Rubber and plastics footwear 0 0 0.0% 0 n/a 0.00 n/a
305 Gaskets, pac!cinsz, sealing devices, hose and 0 0 0.0% 0 n/a 0.00 n/a
306 Fabricated rubbu products, nee 0 4 0.0% 4 n/a 0.10 n/a
308 Misc. plastic products 22 20 0.0% (2 -9.1'1 0.06 -0.3'1
31 Leather and leather products 0 0 0.0% 0 n/a 0.00 n/a
311 Leather tanninsz and finishinsz 0 0 0.0% 0 n/a 0.00 n/a
313 Boot and shoe cut stock and findings 0 0 0.0% 0 n/a 0.00 n/a
314 Footwear, except rubber 0 0 0.0% 0 n/a 0.00 n/a
315 Leather gloves and mittens ;it 0 0 0.0% 0 n/a 0.00 n/a
316 Luszszasze . ,j\, 0 0 ~O% 0 ~ n/a 0.00 n/a
317 Handbaszs and other personal leather goods 0 0 0.0% 0 n/a 0.00 nla
319 Leather szoods, nee 0 0 0.0% 0 n/a 0.00 n/a
32 Stone, clay, glass and concrete products 235 163 0.3% (72 -30.6% 0.63 -20.9%
321 Flat szlass 0 0 0.0% 0 n/a 0.00 n/a
322 Glass and szlassware, pressed or blown 11 12 0.0% 1 9.1'1 0.31 15.2%
323 Glassproducts,madeofpurchasedglass 81 87 0.1% 6 7.4% 2.58 -7.8%
324 Cement, hydraulic 0 0 0.0% 0 n/a 0.00 n/a
325 Structural clay products 0 0 0.0% 0 n/a 0.00 n/a
326 Pottery and related products 25 0 0.0% (25 -100.0'1 0.00 -86.2%
327 Concrete, 2YPsum and plaster products 96 46 0.1 % (SO -52.1'1 0.48 -40.9%
328 Cut stone and stone products 11 6 0.0% (5 -45.5'1 0.89 -41.2%
329 Abrasive, asbestos and misc. nonmetallic mi 11 12 0.0% 1 9.1'1 0.35. 20.1 %
33 Primary metal industries 85 103 0.2% 18 21.2'1 0.57 38.2%
331 Steel works, blast furnaces and rolling and ti 0 6 0.0% 6 n/a . 0.15 n/a
332 Iron and steel foundries 0 0 0.0% 0 n/a 0.00 n/a
333 Primary smeltinsz and refining of nonferrous 0 0 0.0% 0 n/a 0.00 n/a
334 Secondinsz smelting and refining of nonferro 0 0 0.0% 0 n/a 0.00 n/a
335 Rolling, drawing and extruding of nonferrou 60 56 0.1 % (4 -6.7'1 1.05 11.8%
336 Nonferrous foundries (castings) 25 41 0.1 % 16 64.0'1 1.06 86.2%
339 Misc. primary metal products 0 0 0.0% 0 n/a 0.00 n/a
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34 Fabricated metal products, except machine!') 398 455 0.8% 57 14.3% 0.72 23.7%
341 Metal cans and shipping containers 0 0 0.0% 0 nI. 0.00 nI.
342 Cutlery, hand tools and general hardware 29 3 O.()% (26 -89.7% 0.04 -85.5%
343 Heating eauioment, ex. air; and plumbing 0 0 0.0% 0 nI. 0.00 nf.
344 Fabricated structural metal products 262 325 0.6% 63 24.0% 1.79 37.4%
345 Screw machine products, bolts, nuts, rivets, 1 9 0.0% 8 800.0% 0.16 821.4%
346 Metal forgings and stampings 0 9 0.0% 9 nla 0.14 nf.
347 Coating, enl!ravimz and allied services 1 3 0.0% 2 200.0% 0.03 208.5%
348 Ordnance and accessories, ex. vehicles and 1 1 0.0% 0 0.0% 0.11 -30.3%
349 Misc. fabricated metal products 105 105 0.2% 0 0.0% 1.31 -3.5%
35 Industrial and commercial machinerv 817 737 1.3% (80 -9.8% 0.68 -0.7%
351 Enl!ines and turbines 0 0 0.0% 0 nla 0.00 nfa
352 Farm and garden machinery and equipment 0 0 0.0% 0 nfa 0.00 nfa
353 Construction, mining and materials handling 0 0 0.0% 0 nfa 0.00 nfa
354 Metalworking machinery and equipment 18 42 0.1 % 24 133.3% 0.51 144.9%
355 Special industry machinery, ex. metalworki 22 152 0.3% 130 590.9% 2.14 580.5%
356 General industrial machinery and equipment 4 30 0.1 % 26 650.0% 0.30 657.9%
357 Computer and office equipment 641 283 0.5% (358 -55.9% 0.57 -45.8%
358 Refrigeration and service industry machiner 4 14 0.0% 10 250.0% 0.27 249.6%
359 Misc. industrial and commercial machinery 128 216 0.4% 88 68.8% 1.08 83.2%
36 Electrical equipment and components, ex. c 643 663 1.1 % 20 3.1 % 0.54 15.5%
361 Electric transmission and distribution equip 0 0 0.0% 0 nf. 0.00 nfa
362 Electrical industrial apparatus 139 128 0.2% (11 -7.9% 2.97 23.3%
363 Household aooliances 2 0 0.0% (2 -100.0%' 0.00 -74.6%
364 Electric lil!htinl! and wirinl! eauipment 17 256 0.4% 239 1405.9% 2.60 1427.7%
365 Household audio and video eauioment, recor 26 11 0.0% (15 -57.7% 0.13 -45.8%
366 Communications eauipment 5 8 0.0% 3 60.0% 0.04 42.2%
367 Electronic components and accessories 431 260 0.4% (171 -39.7" 0.39 -25.5%
369 Misc. electrical machinery, equipment, supp 22 0 0.0% (22 -100.0% 0.00 -85.6%
37 Transportation equipment 61 111 0.2% 50 82.0% 0.10 107.4%
371 Motor vehicles and motor vehicle equipment 34 81 0.1 % 47 138.2% 0.48.137.9%
372 Aircraft and parts 22 14 . 0.0% (8 -36.4% 0.02 -7.1 %
373 Ship and boat builQinl! and repairinl! 3 13 0.0% 10 333.3% 0.21 348.8%
374 Railroad equipment 0 0 0.0% 0 nla 0.00 nfa
375 Motorcycles, bicycles and parts 2 3 0.0% 1 50.0% 0.29 47.2%
376 Guided missiles, space vehicles and parts 00 0.0% 0 nla 0.00 nla
379 Misc. transportation equipment 0 0 0.0% 0 nla 0.00 nfa
38 Instruments, photographic, medical, optical, 260 319 0.5% 59 22.7% 0.31 39.3%
381 Search, detection, navigation, I!uidance instr 0 16 0.0% 16 nla 0.04 nfa
382 Laboratorv aoparatus and instruments 200 205 0.3% (4 -1.9% 0.60 9.7%
384 Surl!ical, medical and dental instruments 51 94 0.2% 43 84.3% 0.38 84.6%
385 Ophthalmic I!oods 0 2 0.0% 2 nfa 0.06 nfa
386 Photographic equipment and supplies 0 1 0.0% 1 nfa 0.04 nfa
387 Watches. clocks. clockwork devices and oar 0 0 0.0% 0 nfa 0.00 nfa
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39 Misc. manufacturing industries 276 379 0.6% 103 37.3% 1.87 37.1 %
391 Jewelry, silverware and plated ware 10 13 0.0% 3 30.0% 0.55 30.695
393 Musical instruments 192 256 0.495 64 33.395 22.30 2.395
394 Dolls, toys, games, sporting and athletic goc 19 83 0.195 64 336.8% 1.20 336.295
395 Pens, pencils and other artists' materials 0 0 0.095 0 nIa 0.00 n/a
396 Costume iewelry, novelties, notions, ex. vre 0 0 0.095 0 n/a 0.00 nla
399 Misc. manufacturing industries .56 28 0.095 (28 -SO.O% 0.45 -50.295
Transportation, communications, electric, g 5,02S 5,205 8.995 180 3.695 nIa 103.695
40 Railroad transportation 0 0 0.095 0 n/a nla nla
401 Railroads 0 0 0.095 0 nIa nIa n/a
41 Transit and interurban highway transportatio 137 123 0.295 (14 -10.295 0.63 -10.695
411 Local and suburban passenger transportation 111 92 0.295 (19 -17.1 % 0.87. -18.295
412 Taxicabs 0 0 0.095 0 nIa 0.00 n/a
413 Intercity and rural bus transportation . 20 28 0.095, 8 40.095 2.83 22.095
414 Bus charter service 4 0 0.0% (4 -100.0% 0.00 -102.995
415 School buses 1 3 0.095 2 200.0'1 0.07 197.695
417 Terminal and service facilities for motor ve~ 0 0 0.0% 0 nfa 0.00 nfa
42 Motodreight transportation and warehousin 628 688 1.295 60 9.6'1 0.77 10.095
421 Trucking and courier services, except air 597 645 1.1 % 48 8.0% 0.82 10.395
422 Public warehousing and storage 32 43 0.1 % 11 34.4'1 ; 0.42 19.6%
423 Terminal maintenance facilities for motor vc 0 0 0.0% 0 nfa 0.00 nla
44 Water transportation 23 23 0.0% 0 0.0% 0.24 14.995
441 Deep sea foreign transportation of freight 0 0 0.0% 0 nfa 0.00 nfa
442 Deep sea domestic transportation of freight " 0 0 0.0%,1 0 nfa 0.00 nfa
443 Freight transportation on Great Lakes -St. 0 0 0.0%.i 0 nfa nfa nfa
444 Water transportation offreight, nee 0 0 0.0% 0 n/a 0.00 nfa
448 Water transportation of passengers 0 0 0.0% 0 nfa 0.00 nfa
449 Services incidental to water transportation 23 23 0.0% 0 0.0'1 0.33 9.6%
45 Transportation bv air 1,171 1,266 2.2% 95 8.1 % 2.38 13.3%
451 Air transportation and air courier services 104 75 0.1% (29 -27.9% 0.17 -22.1%
452 Air transportation, nonscheduled 1,045 1,163 2.0% 118 11.3% 49.30 -6.895
458 Airports, flying fields and terminal services 22 28 0.0% 6 27.3% 0.41 35.0%
46 Pipelines, except natural gas 40 20 0.0% (20 -50.0% 2.47 -30.0%
461 Pipelines, except natural gas 40 20 0.0% (20 -50.0% 2.47 -30.0%
47 Transportation services 128 147 0.3% 19 14.8% 0.49 15.9%
472 Arrangement of passenger transportation 101 94 0.2% (7 -6.995 0.62 -3.0%
473 Arrangement offreight and can~o transporta 21 53 0.1 % 32 152.4% 0.41 149.9%
474 Rental of railroad cars 0 0 0.0% 0 nIa 0.00 nfa
478 Misc. services incidental to transportation 6 0 0.0% (6 -100.0'1 .0.00 -112.8%
48 Communications 596 637 1.1 % 41 6.9% 0.76 8.9%
481 Telephone communications 272 300 0.5% 28 10.3'1 0.53 14.3%
482 Telegraph and other message communicatio 0 0 0.0% 0 nIa 0.00 nfa
483 Radio and television broadcasting stations 270 238 0.495 (32 -11.9'1 1.74 -9.7%
484 Cable and other pay television services 51 4 0.0% (47 -92.2'1 0.04 -92.8%
489 Communications services. nee 3 95 0.2% 92 3066.7% 3.57 3045.3%
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49 Electric, gas and sanitary services 2,302 2,301 3.9% (1 ~.O% 4.60 3.2%
~91 Electric services 0 4 0.0% 4 nI. 0.03 nI.
492 Gas production and distribution 82 58 0.1 % (24 -29.3% 0.98 -18.2%
493 Combination electric and gas, and other utili 2,008 1,970 3.4% (38 -1.9% 11.32 2.0%'
494 Water supply 41 42 0.1 % 1 2.4% 2.00 8.6%
495 Sanitary services 171 227 0.4% 56 32.7% 1.76 31.2%
496 Steam and air conditioning supply 0 0 0.0% 0 nI. 0.00 nla
497 Irriitation systems 0 0 0.0% 0 nI. 0.00 nla
Wholesale trade 2,187 2,037 3.5% (150 -6.9% nI. 93.1 %
50 Wholesale trade - durable goods 763 753 1.3% (10 -1.3% 0.34 9.8%
501 Motor vehicles and motor vehicle parts and 134 97 0.2 % (37 -27.6% 0.37 -22.3%
502 Furniture and homefurnishings 8 28 0.0% 20 250.0% 0.26 259.7%
503 Lumber and other construction materials 88 52 0.1 % (36 -40.9~ 0.43 -25.2 %
504 Professional and commercial equipment, sup 189 198 0.3% 9 4.8% 0.37 12.4%
505 Metals and minerals, except petroleum 22 9 0.0% (13 -59.1 % 0.13 -48.4%
506 Electrical goods 44 45 0.1% 1 2.3% 0.12 15.1%
507 Hardware, plumbing and heating equipment, 51 56 0.1 % 5 9.8% 0.38 23.5%
508 Machinery, equipment and supplies 101 72 0.1 % (29 -28.7% 0.22 -10.3%
509 Misc.,durable goods 126 196 0.3% 70 55.6% 0.81 62.9%
51 Wholesale trade - nondurable goods 1,424 1,284 2.2% (140 -9.8% 0.79 -2.8%
511 Paper and paper products 41 45 0.1 % 4 9.8% 0.30 7.4%
512 Drugs, drug proprietaries and druggists' sun 2 1 0.0% (1 -SO.O% 0.01 -48.7%
513 Apparel, piece goods and notions 29 37 0.1 % 8 27.6% 0.19' 13.4%
514 Groceries and related products 658 541 0.9% (117 -17.8" 0.93 -9.9%
515 Farm product raw materials 33 64 0.1 % 31 93.9% 2.88 123.3%
516 Chemicls and allied products 20 21 0.0% 1 5.0% 0.32 20.7%
517 Petroleum and petroleum products 84 106 0.2% 22 26.2% 1.80 32.9%
518 Beer, wine and distilled alcoholic beverages 77 60 0.1 % (17. -22.1 % 0.60 -26.0%
519 Misc. nondurable goods 480 409 0.7% (71 -14.8% 1.21 3.9%
Retail trade 17,535 16,704 28.5% (831 -4.7% nla 95.3%
52 Building materials, hardware, garden and m 778 778 1.3% 0 0.0% 1.74 5.2%
521 Lumber and other building materials dealers 380 348 0.6% (32 -8.4% 1.25 -6.8%
523 Paint, glass and wallpaper stores 57 60 0.1% 3 5.3% 1.53 29.7%
525 Hardware stores 255 270 0.5% 15 5.9% 3.95 14.8%
526 Retail nurseries, lawn and garden supply sto 69 86 0.1 % 17 24.6% 1.78 32.7%
527 Mobile home dealers 17 14 0.0% (3 -17.6% 1.23 -66.7%
53 General merchandise stores 1,333 1,200 2.0% (133 -10.0% 0.83 -13.2%
531 Department stores 1,072 . 972 1.7% (100 -9.3% 0.77 -18.5%
533 Variety stores 107 93 0.2% (14 -13.1 % 2.02 2.6%
539 Misc. 2eneral merchandise stores 154 136 0.2% (18 -11.7% 1.06 17.4%
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54 Food stores 2,844 2,230 3.8% (614 -21.6% 1.29 -16.4%
541 GroCery stores 2,337 1,771 3.0% (566 -24.2% 1.21 -18.6%
542 Meat and fish markets, inc. freezer Drovisio 67 61 0.1 % (6 -9.0% 2.12 -0.8%
543 Fruit and vegetable markets 78 81 0.1 % 3 3.8% 6.98 -5.6%
S44 Candy, nut and confectionery stores 51 38 0.1 % (13 -15.5% 1.79 -18.5%
545 Dairy products stores 10 9 0.0% (1 -"10.0% 1.23 37.2%
546 Retail bakeries 234 212 0.4% (22 -9.4% 1.73 -3.7%
549 Misc. food stores 67 58 0.1 % (9 -13.4% 0.89 -30.4%
55 Automotive dealers and gasoline service stat 1,625 1,506 2.6% (119 -7.3% 1.30 -2.8%
551 Motor vehicle dealers. new and used 515 520 0.9% (5 -1.0% 0.97 2.5%
552 Motorvehicledealers,used 71 69 0.1% (2 -2.8% 3.53 4.7%
553 Auto and home supply stores 279 158 0.4% (21 -7.5% 1.10 -4.1 %
S54 Gasoline service stations 664 600 1.0% (64 -9.6% 1.92 -4.3%
555 Boat dealers 23 17 0.0% l6 -26.1 % 1.42 -11.4%
556 Recreational vehicle dealers 34 17 0.0% (17 -SO.O% 1.05 -36.7%
557 Motorcycle dealers 28 22 0.0% (6 -21.4'1 1.20 -10.1 'I
559 Automotive dealers, nec 0 3 0.0% 3 nfa 0.51 n/a
56 Apparel and accessory stores 566 533 0.9% (33 -5.8% 0.71 2.2'1
561 Men's and boys' clothin2 and accessory stor 16 39 0.1 % 23 143.8'1 0.94 161.0%
562 Women's clothin2 stores 154 142 0.2% . (12 -7.8% 0.68 2.2%
563 Women's accessory and specialty stores 30 48 0.1 % 18 60.0% 1.39 48.5%
564 Children's and infants' wear stores 18 27 0.0% 9 50.0% 1.03 47.9%
565 Family clothirtg stores 83 81 0.1 % (2 -2.4'1 0.31 0.0%
566 Shoe stores 178 137 0.2% (41 -23.0% 1.15 -11.5'1
569 Misc. apparel and accessory stores '86 59 0.1 % (27 -31.4'1 1.09 -9.1 %
57 Home furniture, furnishing and equipment s 585 674 1.1 % 89 15.2% 1.14 23.7%
571 Home furniture and furnishings stores 365 332 0.6% (33 -9.0% 1.27 0.5%
572 Household appliance stores 61 55 0.1 % (6 -9.8% 0.90 -6.5%
573 Radio, television, consumer electronics and. : 159 287 0.5% 128 80.5% 1.06 89.0%
58 Eating and drinkin2 places 7,273 7,328 12.5% 55 0.8% 1.65 1.6%
581 Eating and drinkin2 Dlaces 7,273 7,328 12.5 % 55 0.8 % 1.65 1.6%
59 Misc. retail 2,530 2,454 4.2% (76 -3.0% 1.60 4.3%
591 Dru2 stores and Droprietary stores 551 565 1.0% 14 2.5'1 1.69 8.7%
592 Liquor stores 248 239 0.4% (9 -3.6% 3.19 11.8%
593 Used merchandise stores 75 58 0.1 % (17 -22.7'1 0.99 -17.1%
594 Misc. shopping goods stores 1.110 . 1,061 1.8% (49 -4.4'1 1.65 -0.9%
596 Nonstore retailers . 119 102 0.2% (17 -14.3'1 0.73 -18.6%
598 Fuel dealers 41 55 0.1 % 14 34.1 % 3.71 78.6%
599 Retail stores, nec 385. 373 0.6% (12 -3.1 % 1.39 13.0%
Finance, insurance and real estate 5,444 4,441 7.6% (1,003 -18.4% nfa 81.6%
60 DePOSitorv institutions 1,410 1.380 2.4% l30 -2.1" 0.97 5.6"
601 Central reserve deoository institutions 0 0 0.0'1 0 nfa 0.00 nIa
602 Commercial banles 995 1,051 1.8% 56 5.6% 1.13 14.6%
603 Savin2s institutions 300 210 0.4'1 (90 -30.0'1 0.66 -18.5'1
606 Credit unions. 112 118 0.2% 6 5.4'1 1.22 -2.2%
608 Foreign banking and branches offoreign b&l1 0 0 .0.0% 0 nIa 0.00 nIa
609 Functions related to deoositorv bankin2 3 1 0.0% (2 -66.7% 0.02 -68.6%
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61 Nondepositol"Y credit institutions 111 170 0.3% 59 53.2% 0.45 22.8%
611 Federal and federally sponsored credit agenc 0 0 0.0% 0 n/. 0.00 n/a
614 Personal credit institutions 31 28 0.0% (3 -9.7% 0.42 3.7%
615 Business credit institutions 37 32 0.1 % (5 -13.5% 0.65 -19.1 %
616 Mortgage bankers and brokers 43 110 0.2% 67 155.8% 0.43 98.4%
62 Security and commodity brokers, dealers, se 78 98 0.2% 20 25.6% 0.40 21.7%
621 Security brokers, dealers and flotation comp 65 92 0.2% 27 41.5% 0.53 43.1%
622 Commodity contracts brokers and dealers 2 0 0.0% (2 -100.0% 0.00 -180.1 %
623 Security and commodity exchanges 0 0 0.0% 0 nI.. 0.00 n/.
628 Services allied with commodities or securiti 10 6 0.0% (4 -40.0% 0.09 -60.2%
63 Insurance carriers 275 233 0.4% (42 -15.3% 0.28 -13.8%
631 Life insurance 16 10 0.0% (6 -37.5% 0.06 -26.3%
632 Accident and health insurance and medical p 1 0 0.0% (1 -100.0% 0.00 -106.7%
633 Fire, marine and casualty insurance 60 61 0.1 % 1 1.7% 0.16 4.4%
635 Surety insurance 0 0 0.0% 0 n/. 0.00 n/a
636 Title insurance 197 147 0.3% (50 -25.4% 1.47 -34.2%
637 Pension, health and welfare funds 1 15 0.0% 14 1400.0% 0.54 1409.9%
639 Insurance carriers, nec 0 0 0.0% 0 n/a 0.00 n/.
64 Insurance agents, brokers and service 269 251 0.4% (18 -6.7% 0.58 5.5%
641 Insurance a2ents, brokers and service 269 251 0.4% (18 -6.7% 0.58 5.5%
65 Real estate 857 941 1.6% 84 9.8% 0.89 17.2%
651 Real estate operators (ex. developers) and Ie 344 383 0.7% 39 11.3% 1.09 16.8%
653 Real estate agents and managers 442 507 0.9% 65 14.7% 0.87 16.8%
654 Title abstract offices 2 33 0.1 % 31 1550.0% 1.60 1588.6%
655 Land subdividers and developers 69 18 0.0% (51 -73.9% 0.17 -46.9%
67 Holding and other investment offices 2,444 1,368 2.3% (1,076 -44.0% 8.51 -36.9%
671 Holding offices 1 3 0.0% 2 200.0% 0.09 247.2%
672 Investment offices 0 0 0.0% 0 n/. 0.00 n/a
673 Trusts 2,433 1,362 2.3% (1,071 -44.0% 15.11 -64.7%
679 Misc. investing 10 3 0.0% (7 -70.0% 0.09 -66.4%
Services 17,510 17,369 29.6% (141 -0.8% n/a 99.2%
70 Hotels, rooming houses, camps, other lodgi 2,084 2,140 3.6% 56 2.7% 2.12 8.8%
701 Hotels and motels 1,944 1,959 3.3% 15 0.8% 2.01 6.7%
702 Roomim~ and boarding houses 35 49 0.1 % 14 40.0% 5.33 43.8%
703 Camps and recreational vehicle parks 105 126 0.2% 21 20.0% 5.93 36.2%
704 Organization hotels and lodging houses 0 6 0.0% 6 n/a 2.02 n/a
72 Personal services 616 574 1.0% (42 -6.8% 0.86 -4.0%
721 Laundrv, cleaning and garment services 230 238 0.4% 8 3.5% 0.89 8.0%
722 Photographic studios, portrait 23 21 0.0% (2 -8.7% 0.43 -12.2%
723 Beauty shops 240 196 0.3% (44 -18.3% 1.01 -11.6%
724 Barber shops 2 0 0.0% (2 -100.0% 0.00 -87.5%
ff2S Shoe repair shops, shoeshine parlors 0 0 0.0% 0 n/a 0.00 n/a
726 Funeral service and crematories 31 37 0.1 % 6 19.4% 1.08 21.4%
729 Misc. uersonal services 90 81 0.1 % (9 -10.0% 0.72 -17.8%
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73 Business services 2,376 2,466 4.295 90 3.8" 0.58 -1.495
731 Advertising 55 60 0.195 5 9.1" 0.37 13.795
732 Credit reporting agencies, adjustment, colle< 30 48 0.195 18 60.0" 0.66 67.395
733 Mailing, reproduction, commercial art, sten 88 71 0.195 (17. -19.395 0.35 -23.895
734 Services to dwellings and other buildings 782 794 1.495 12 1.5" 1.73 3.595
735 Misc. eQuipment rental nd leasing 204 190 0.3" (14 -6.995 1.14 3.695
736 Personnel supply services 495 474 0.895 (21 -4.295 0.35 -14.495
737 Computer programming, data processing, re 82 151 0.395 69 84.195 0.22 77.295
738 Misc. business services 640 678 1.2" 38 5.995 0.59 -0.9"
75 Automotive repair, services and parking 782 784 1.3" 2. 0.395 1.05 0.7"
751 Automotive rental and leasing, without drive 61 82 0.1 % 21 34.495 0.69 33.695
1752 Automobile parking 0 0 0.0% 0 nla 0.00 n/a
753 Automotive repair shops 533 499 0.9% (34 -6.495 1.28 -2.895
754 Automotive services, except repair 188 203 0.3% 15 8.095 1.24 5.895
76 Misc. repair services 444 405 0.795 (39 -8.895 1.49 -7.395
762 Electrical repair shops 53 56 0.1" . 3 5.795 0.74 5.5"
763 Watch, clock and jewelry repair 4 7 0.0" 3 75.095 1.29 72.195
764 Reupholstery and furniture repair 11 16 0.0% 5 45.595 0.95 57.095
769 Misc. repair shops and related services 376 327 0.6" (49 -13.0% 1.89 -11.8%
78 Motion pictures 295 2800.5% (15 -5.195 0.41 -1.6%
781 Motion picture production and allied service 23 14 0.0" (9 -39.195 0.03 -39.295
782 Motion picture distribution and allied servic 12 34 0.1 % 22 183.3% 1.43 188.2%
783 Motion picture theatres 129 120 0.2% (9 -7.0" 1.13 -4.295
784 Video tape rental 131 112 0.2 % (19 -14.595 1. 77 10.695
79 Amusement and recreation services 963 1,041 1.8% 78 8.195 1.11 6.7%
791 Dance studios, schools, and halls 7 36 0.1" 29 414.395 2.09 392.195
792 Theatrical producers, bands, orchestras, ent 46 86 0.195 40 87.095 0.51 92.195
793 Bowling centers 46 2S 0.0% (21 -45.795 0.55 -28.8%
794 Commercial sports 63 102 0.295 39 61.9% 1.61 79.995
799 Misc. amusement and recreation services 801 792 1.4% (9 -1.1 % 1.23 -8.095
80 Health services 5.246 5,035 8.695 (211 -4.095 1.08 -5.595
801 Offices and clinics of doctors of medicine 1.211 1,276 2.2% 65 5.4% 1.14 4.195
802 Offices and clinics of dentists 483 505 0.9% 22 4.695 1.12 1.595
803 Offices and clinics of doctors of osteopathy 2 6 0.0% 4 200.095 1.04 192.0"
804 Offices and clinics of other health practition 340 398 0.795 58 17.195 1.53 12.495
805 Nursing and personal care facilities 976 959 1.6% (17 -1.7% 1.49 -4.695
806 Hospitals 2,071 1,678 2.9% (393 -19.095 0.94 -18.0%
807 Medical and dental laboratories 97 79 0.195 (18 -18.6% 0.53" -24.295
808 Home health care services 10 75 0.195 65 650.095 0.75 634.295
809 Misc. health and allied services, nec 56 59 0.195 3 5.495 0.37 1.1 95
81 Legal services 538 514 0.9% (24 -4.5950.71 0.595
811 Legal services 538 514 0.9" (24 -4.595 0.71 0.5%
82 Educational services 470 510 0.9% 40 8.595 0.64 17.495
821 Elementary and secondary schools 383 373 0.6% (10 -2.6'1 1.61 -6.4%
822 Colleges, universities, professional schools 0 0 0.0% 0 n/a 0.00 nla
823 Libraries 0 0 0.0% 0 n/a 0.00 n/a
824 Vocational schools 9 67 0.1" 58 644.495 1.04 642.595
829 Schools and educational services. nec 78 70 0.1 % (8 -10.3% 0.56 -10.895
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83 . Social services 1,051 1,144 2.0% 93 8.8%. 1.00 2.8%
832 Individual and family social services 301 335 0.6% 34 11.3% 1.10 5.7%
.. 833 Job training and vocational rehabilitation ser 117 190 0.3% 73 62.4% 1.15. 61.2%
835 Child day care services 230 281 0.5% 51 22.2% 1.27 17.9%
836 Residential care 311 263 0.4% (48 -15.4% 0.83 -24.9%
839 Social services, nec 92 75 0.1 % (17 -18.5% 0.55 -27.1 %
84 Museums, art galleries and gardens 15 46 0.1 % 31 206.7% 1.06 198.2%
841 Museums and art 2a1leries 3 23 0.0% 20 666.7% 0.74 649.6%
842 Arboreta and botanical or zool02ical 2arden! 12 23 0.0% 11 91.7% 1.93 100.6%
86 Membership organizations 635 842 1.4% 207 32.6% 1.53 33.4%
861 Business associations 65 . 65 0.1% 0 0.0% 1.22 5.7%
862 Professional membershio or2anizations 3 2 0.0% (1 -33.3% 0.08 -35.4%
863 Labor\.inions and similar labor or2anizatiom 17 21 0.0% 4 23.5% 0.30 29.8%
864 Civic, social and fraternal associations 446 605 1.0% 159 35.7% 2.57 34.9%
865 Political or2anizations 0 1 0.0% 1 nla 0.43 nla
866 Reli2ious organizations 75 102 0.2% 27 36.0% 0.87 34.6%
869 Membership or2anizations, nec 29 46 0.1 % 17 58.6% 0.96 58.7%
87 En2ineerin2, accountin2, research, mana2e 1,731 1,322 2.3% (409 -23.6% 0.61 -20.6%
871 En2ineering, architectural and surveying ser 491 459 0.8% (32 -6.5% 0.80 5.0%
872 Accountin2. auditing and bookkeepin2 servi 780 559 1.0% (221 -28.3% 1.32 -12.9%
873 Research, development and testin2 services 128 57 0.1 % (71 -55.5% 0.10 -60.9%
874 Mana2ement and public relations services 332 248 0.4% {84 -25.3% 0.39. -34.8%
88 Private households 231 266 0.5% 35 15.2% 0.56.15.6%
881 Private households 231 266 0.5% 35 15.2% 0.56 15.6%
89 Services, not elsewhere classified 31 0 0.0% (31 -100.0% 0.00 -93.1 %
899 Services, nec 31 0 0.0% (31 -100.0% 0.00 -93.1 %
Source: ADE, data from MIG ES202 County Files
Note: See Glo..ary of Terms (Appendix) for explanation of statistical terminology.
,
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All industries 139,375 128,549 100.0% (10,826 -7.8% 1.00 -2.8%
199 Nonclassifiable Establishments 0 265 0.2 % 265 nIa 1.09 n/a
Agriculture, Forestry and Fishing 12,966 14,548 11.3% 1,582 12.2% 2.62 8.7%
01 A2ricultural production - crops 7,357 7,679 6.0% 322 4.4% 3.12 15.3%
00 Aaricultural services 5,557 6.591 5.1 % 1,034 18.6% 2.51 15.9%
001 Soil preparation services 8 4 0.0% (4 -SO.O% 0.28 -63.8%
1072 Crop services 1,250 792 0.6% (458 -36.6% 1.40 -38.3%
004 Veterinary services 298 311 0.2% 13 4.4% 1.46 1.5%
005 Animal services, except veterinary 237 189 0.1 % (48 -20.3% 2.65 -10.2%
076 Farm labor and management services 2,975 4.410 3.4% 1,435 48.2% 3.84 37.0%
078 Landscape and horticultural services 789 885 0.7% 96 12.2% 1.46 20.7%
08 Forestry 40 15 0.0% (25 -62.5% 0.16 -430.8%
081 Timber tracts 40 15 0.0% (25 -62.5% 0.43 -421.0%
083 Forest nurseries 0 0 0.0% 0 n/a 0.00 n/a
085 Forestry services 0 0 0.0% 0 n/a 0.00 n/a
09 Fishin2, huntin2 and trapping 11 263 0.2% 252 2290.9% 3.57 2138.9%
091 Commercial fishin2 11 263 0.2% 252 2290.9% 7.24 2226.5%
092 Fish hatcheries and preserves 0 0 0.0% 0 n/a 0.00 n/a
097 Hunting and trappin2, and game propagatic 0 0 0.0% 0 n/a 0.00 n/a
Minin2 1,294 1,094 0.9% (200. -15.5% 1.99 -28.3%
10 Metal minin2 0 0 0.0% 0 n/a 0.00 nla'
101 Iron ores 0 0 0.0% 0 n/a 0.00 n/a
102 Capper ores 0 0 0.0% 0 n/a 0.00 n/a
103 Lead and zinc ores 0 0 0.0% 0 n/a n/a n/a
104 Gold and silver ores 0 0 0.0% 0 n/a 0.00 n/a
106 Ferroalloy ores, except vanadium 0 0 0.0% 0 n/a 0.00 n/a
108 Metal mining services 0 0 0.0% 0 n/a 0.00 n/a
109 Misc. metal ores . 0 0 0.0% 0 n/a 0.00 nla
12 Coal mining 0 0 0.0% 0 n/a 0.00 n/a
122 Bituminous coal and lignite mining 0 0 0.0% 0 n/a n/a n/a
123 Anthracite mining 0 0 0.0% 0 n/a 0.00 n/a
124 Coal minin2 services 0 0 0.0% 0 n/a 0.00 n/a
13 Oil and 2as extraction 1,075 995 0.8% (80 -7.4% 2.86 1.3%
131 Crude petroleum and natural gas 179 765 0.6% (14 -1.8% 3.76 -4.6%
132 Natural gas liquids 0 0 0.0% 0 n/a 0.00 nIa
138 Oil and 2as field services 296 230 0.2% (66 -22.3% 1.68 2.8%
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14 Minin2 and Quarryin2 of nonmetallic mine 219 99 0.1 % (120 -54.8 % 1.02 -84.0%
141 Dimension' stone 17 6 0.0% .' (11 -64.7% 1.39 -238.3%
142 Crushed and broken stone, including riprap 12 25 0.0% 13 108.3% 1.98 61.9%
144 Sand and gravel 190 67 0.1% (123 -64.7% 1.14 -93.1%
145 Clay,ceramic and refractory minerals 0 0 0.0% 0 n/a 0.00 nla
147 Chemical and fertilizer mineral minin2 0 0 0.0% 0 n/a 0.00 n/a
148 Nonmetallic minerals services, except fueh 0 0 0.0% 0 nla 0.00 n/a
149 Misc. nonmetallic minerals, except fuels 0 0 0.0% 0 nla 0.00 nla
Construction 7,170 5,131 4.0% (2,039 -28.4% 0.93 -8.4%
15 Building construction 2,038 1,286 1.0% (752 -36.9% 0.94 -13.6%
152 General building contractors - residential 1,562 1,036 0.8% (526 -33.7% 1.15 -7.9%
153 Oocrative builders 22 43 0.0% 21 95.5% 0.84 122.4%
154 General buildin2 contractors - nonresidenti 454 207 0.2% (247 -54.4% 0.49 -37.5%
16 Heavvcontruction other than building cons 783 584 0.5% (199 -25.4% 0.87 -10.4%
161 Hi2hway and street construction, ex. eleva 355 233 0.2% (122 -34.4% 1.17 -24.0%
162 Heavv construction, except hhthway and st 428 351 0.3% (77 -18.0% 0.74 -1.1 %
17 Construction - soccial trade contractors 4,348 3,260 2.5% (1,088 -25.0% 0.94 -5.3%
171 Plumbing, heating and air-conditioning 1,235 1,052 0.8% (183 -14.8% 1.68 3.6%
172 Painting and paper hanging 345 247 0.2% (98 -28.4% 1.11 -9.9%
173 Electrical work 674 441 0.3% (233 -34.6% 0.73 -17.0%
174 Masonry, stonework, tile settin2 and plaste 858 560 0.4% (298 -34.7% 1.01 -4.9%
175 Caroentryandfloorwork 219 172 0.1% (47 -21.5% 0.56 -4.5%
176 Roofin2, sidin2 and sheet metal work 282 263 0.2% (19 -6.7% 0.97 -1.9%
177 Concrete work 219 199 0.2% (20 -9.1 % 0.67 12.1 %
178 Water well drilling 38 25 0.0% (13 -34.2% 0.85 -32.2%
179 Misc. special trade contractors 478 300 . 0.2% (178 -37.2% 0.56 -17.6%
Manufacturing 23,348 18,378 14.3% (4,970 -21.3% 0.82 -9.9%
20 Food and kindred products 1,237 1,171 0.9% (66 -5.3% 0.52 -1.5%
201 Meat products 0 0 0.0% 0 n/a 0.00 n/a
202 Dairy products 10 9 0.0% (1 -10.0% 0.05 -10.4%
203 Canned, frozen and preserved food soccialt 467 . 578 0.4% 111 23.8% 0.91 29.3%
204 Grain mill products 1 0 0.0% (1 -100.0% 0.00 -95.0%
205 Bakery products 205 191 0.1 % (14 -6.8% 0.69 -4.4%
206 SU2ar and confectionery products 253 174 0.1 % (79 -31.2% 1.24 -40.2%
207 Fats and oils 0 0 0.0% 0 n/a 0.00 n/a
208 Beverages 167 147 0.1 % (20 -12.0% 0.40 -12.4%
209 Misc. food preparations and kindred produ 133 72 0.1 % (61 -45.9% 0.24 -43.1 %
21 Tobacco products 0 0 0.0% 0 n/a 0.00 nla
211 Cigarettes 0 0 0.0% 0 n/a n/a n/a
212 Ci2ars 0 0 0.0% 0 n/a . 0.00 n/a
213 Chewing and smoking tobacco and snuff O. 0 0.0% 0 n/a nla n/a
214 Tobacco stemmin2 and redrvin2 0 0 0.0% 0 n/a n/a n/.
,
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22 Textile mill uroducts 57 19 0.0% (38 -66.7% 0.09 -71.9%
221 Broadwoven fabric mills, cotton 1 1 0.0% 0 O.O~ 0.13 -20.1 %
222 Broadwoven fabric mills, man made fiber a 3 0 0.0% (3 -100.0% 0.00 -91.9%
1/223 Broadwoven fabric mills, wool 0 0 0.0% 0 nIa 0.00 nIa
224 Narrow fabric and other amallwares mills 0 0 0.0% 0 nIa 0.00 nla
m Knittin2 mills 39 0 0.0% (39 -100.0% 0.00-102.6%
11226 Dyein2 and finishin2 textiles, ex. wool, fa 14 18 0.0% 4 28.6~ 0.42 -51.5%
11227 Caroets and ru2S 0 0 0.0% 0 nIa 0.00 n/a
228 Yam and thread mills 0 0 0.0% 0 n/a 0.00 n/a
229 Misc. textile 200ds 0 0 0.0% 0 nIa 0.00 nla
23 Auoarel and other finished fabric uroducts 380 372 0.3% (8 -2.1 ~ 0.22 3.6%
231 Men's and bovs' suits, coats and overcoats 0 0 0.0% 0 n/a 0.00 n/a
232 Men's and boys' furnishin2s, work clothin 0 0 0.0% 0 nIa 0.00 n/a
233 Women's misses' and iuniors' outerwear 245 60 0.0% (185 -75.5~ O.OS -68.8%
234 Women's misses' and iuniors' under2arme 5 5 0.0% 0 0.0% 0.12 0.7%
235 Hats, caps and millinery 0 0 0.0% 0 n/a 0.00 n/a
236 Girls', children's and infants' outerwear 0 0 0.0% 0 n/a 0.00 n/a
237 Fur 200ds 0 0 0.0% 0 n/a 0.00 n/a
238 Misc. apparel and accessories 42 175 0.1 % 133 316.7% 3.17 326.5%
239 Misc. fabricated textile products 88 132 0.1 % 44 50.0% 0.51 62.6%
24 Lumber and wood products, except furnitu 320 178 0.1 % (142 -44.4% 0.30 -28.2%
241 Louin2 0 1 0.0% 1 n/a 0.02 n/a
242 Sawmills and planing mills 0 0 0.0% 0 n/a 0.00 n/a
243 Millwork, veneer, plywood and structural 285 151 0.1 % (134 -47.0% 0.71 -22.8%
244 Wood containers 8 6 0.0% (2 -25.0% 0.11 -27.4%
~45 Wood buildings and mobile homes 0 0 0.0% 0 n/a 0.00 n/.
249 Misc. wood uroducts 27 20 0.0% (7 -25.9% 0.25 -3.7%
25 Furniture and fixtures 70 15 0.0% (55 -78.6% 0.03 -70.2%
251 Household furniture 26 4 0.0% (22 -84.6% 0.01 -73.3%
252 Office furniture 0 0 0.0% 0 n/a 0.00 n/a
253 Public buildin2s and related furniture 0 0 0.0% 0 n/. 0.00 n/.
254 Partitions, shelvin2, lockers and fixtures 35 11 0.0% (24 -68.6% 0.12 -63.6%
259 Misc. furniture and fixtures 9 0 0.0% (9 -100.0% 0.00 -79.4%
26 Paper and allied products 99 126 0.1% 27 27.3% 0.26 32.3%
261 Pulp mills 0 0 0.0% 0 n/a 0.00 n/a
262 Paoer mills 0 0 0.0% 0 n/a 0.00 n/a
263 Paoerboard mills 0 0 0.0% 0 n/a 0.00 n/a
65 Paoerboard containers and boxes 9 8 0.0% (1 -11.1 % 0.03 -14.9%
67 Converted Daoer products, ex. containers a 91 118 0.1 % 27 29.7% 0.65 38.0%
7 Printin2, publishing and allied industries 1,409 1,314 1.0% (95 -6.7% 0.69 -0.1 %
271 Newspapers: publishin2, or publishin2 and 625 576 0.4% (49 -7.8% 0.95 -0.4%
72 Periodicals: publishing, or publishing and 80 77 0.1 % (3 -3.8% 0.47 -13.3%
73 Books 129 133 0.1 % 4 3.1 % 1.42 -2.5%
74 Misc. Dublishing 103 115 0.1 % 12 11.7% 0.98 20.7%
75 Commercial printin2 423 370 0.3% (53 -12.5% 0.51 -2.2%
276 Manifold business forms 0 0 0.0% 0 n/a 0.00 n/a
277 Greeting cards 0 0 0.0% 0 n/a 0.00 n/a
'78 Blankbooks,looseleafbinders and bookbin 14 9 0.0% (5 -35.7% 0.10 -35.3%
279 Service industries for the Drintin~ trade 35 34 0.0% fl -2.9% 0.52 -1.0%
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28 Chemicals and allied products 159 267 0.2% 108 67.9" 0.30 66.9%
281 Industrial inor2anic chemicals 4 3 0.0% (l -25.0% 0.04 -5.8%
282 Plastic materials, other synthetic fibers, ex 63 69 0.1 % 6 9.5% 1.53 10.8%
283 Dru2s 33 260.0% (7 -21.2% 0.08 -37.6%
284 Soap, detergents, cleaners, perfumes, C06 23 23 0.0% 0 0.0% 0.13 -3.3%
. 285 Paints, varnishes, lacquers, enamels and al 2 23 0.0% 21 1050.0% 0.28 1053.9%
286 Industrial or2anic chemiclals 0 0 0.0% 0 n/a 0.00 nla
287 A2ricultural chemicals 4 3 0.0% (l -25.0% 0.08 -14.0%
289 Misc. chemical products 31 122 0.1 % 91 293.5% 1.37 309.4%
29 Petroleum refinin2 and related industries 57 57 0.0% 0 0.0% 0.20 19.8%
291 Petroleum refining 27 43 0.0% 16 59.3% 0.17 79.2%
295 Asphalt 1)avin2 and roofin2 materials 3 8 0.0% 5 166.7% 0.29 188.0%
299 Misc. 1)roducts of petroleum and coal 27 6 0.0% (21 -77.8 % 0.53 -66.0%
30 Rubber and misc. plastics products 374 424 0.3% 50 13.4% 0.50 21.9%
301 Tires and inner tubes 0 0 0.0% 0 nla 0.00 n/a
302 Rubber and plaStics footwear 69 106 0.1 % 37 53.6% 4.30 40.7%
305 Gaskets, packing, sealing devices, hose an 0 0 0.0% 0 n/a 0.00 nla
306 Fabricated rubber products, nec 69 106 0.1 % 37 53.6% 1.17 63.3%
308 Misc. plastic products 237 213 0.2% (24 -10.1 % 0.31 -1.3%
31 Leather and leather products 19 38 0.0% 19 100.0% 0.53 107.2%
311 Leather tanning and finishing 0 0 0.0% 0 n/a 0.00 n/a
313 Boot and shoe cut stock and findings 0 0 0.0% 0 n/a 0.00 n/a
314 Footwear, except rubber 0 0 0.0% 0 n/a ' 0.00 n/a
315 Leather gloves and mittens 0 0 0.0% 0 nla 0.00 n/a
316 Luggage 0 30 0.0% 30 n/a 2.01 n/a
317 Handbags and other personal leather goods 0 0 0.0% 0 n/a 0.00 nla
319 Leather 200ds, nec 19 8 0.0% (11 -57.9% 0.43 -39.3%
32 Stone, clay, glass and concrete products 998 908 0.7% (90 -9.0% 1.60 0.7%
321 Flat glass 0 0 0.0% 0 n/a 0.00 n/a
322 Glass and glassware, pressed or blown 7 40 0.0% 33 471.4% 0.47 477.6%
323 Glass1)roducts, made of purchased glass 94 12 0.0% (82 -87.2% 0.16 -102.4%
324 Cement, hydraulic 0 0 0.0% 0 n/a 0.00 nfa
325 Structural clay products 5 12 0.0% 7 140.0% 0.46 159.6%
326 Pottery and related products 99 225 0.2% 126 127.3% 4.60 141.1%
327 Concrete, gypsum and plaster products 37 27 0.0% (10 -27.0% 0.13 -15.8%
328 Cut stone and stone products 5 0 0.0% (5 -100.0% 0.00 -95.8%
329 Abrasive, asbestos and misc. nonmetallic 750 592 0.5% ' (158 -21.1 % 7.92 -10.1 %
33 Primary metal industries 183 128 0.1 % (55 -30.1 % 0.33 -13.0%
331 Steel works, blast furnaces and rolling and 7 4 0.0% (3 -42.9% 0.05 -28.6%
332 Iron and steel foundries 0 0 0.0% 0 nfa 0.00 nfa
333 Primary smelting and refining of nonferrou 0 0 0.0% 0 nfa 0.00 nfa
334 Seconding smelting and refining of nonferr 0 0 0.0% 0 nfa 0.00 n/a
335 Rollin2, drawing and extrudin2 of nonferro 172 119 0.1 % (53 -30.8% 1.01 -12.3%
336 Nonferrous foundries (castin2s) 4 4 0.0% 0 0.0% 0.05 22.2%
339 Misc. nrimarv metal nroducts 0 0 0.0% 0 ofa 0.00 nfa
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34 Fabricated metal products, except machine 326 429 0.3% 103 31.6% 0.31 41.0%
341 Metal cans and shippin2 containers 0 0 0.0% 0 nla 0.00 n/a
342 Cutlery, handtools and general hardware 28 17 0.0% (11 -39.3% 0.11 -35.1 %
343 Heating equipment, ex. air; and plumbing 4 10 0.0% 6 150.0% 0.12 165.7%
344 Fabricated structural metal products 95 155 0.1% 60 63.2% 0.39 76.5%
345 Screw machine products, bolts, nuts, rivet! 50 35 0.0% (15 -30.0% 0.28 -8.6%
346 Metal forgings and stampings 112 110 0.1% (2 -1.8% 0.80 4.0%
347 Coatin2, en2raving and allied services 25 78 0.1% 53 212.0% 0.34 220.5%
348 Ordnance and accessories, ex. vehicles and 4 5 0.0% 1 25.0% 0.25 -5.3%
349 Misc. fabricated metal products 7 19 0.0% 12 171.4% 0.11 168.0%
35 Industrial and commercial machinery 2,187 1,755 1.4% (432 -19.8% 0.74 -10.7%
351 Engines and turbines 3 0 0.0% (3 -100.0% 0.00 -88.5%
352 Farm and 2arden machinery and equipment 1 5 0.0% 4 400.0% 0.12 355.2%
353 Construction, mining and materials handlin 10 9 0.0% (1 -10.0% 0.11 10.7%
354 Metalworking machinery and equipment 176 93 0.1% (83 47.2% 0.52 -35.6%
355 Special industry machinery, ex. metalwork 21 17 0.0% (4 -19.0% 0.11 -29.4%
356 General industrial machinery and equipme 213 137 0.1% (76 -35.7% 0.63 -27.7%
357 Computer and office equipment 1,500 1,266 1.0% (234 -15.6% 1.16 -5.6%
358 Refrigeration ana service industry machine 3 3 0.0% 0 0.0% ().03 -0.4%
359 Misc. industrial and commercial machiner 261 225 0.2% (36 -13.8% 0.52 0.7%
36 Electrical equipment and components, ex. 4,821 4,445 3.5% (376 -7.8% 1.65 4.5%
361 Electric transmission and distribution equiI 15 0 0.0% (15 -100.0% 0.00 -75.3%
362 Electrical industrial apparatus 363 291 0.2% (72 -19.8% 3.08 11.4%
363 Household appliances 0 0 0.0% 0 nla 0.00 n/a
364 Electric lighting and wiring equipment 338 347 0.3% 9 2.7% 1.61 24.5%
365 Household audio and video equipment, rec 8 37 0.0% 29 362.5 % 0.21 374.4%
366 Communications equipment 408 429 0.3% 21 5.1% 1.04 -12.7%
367 Electronic components and accessories 1,615 1,612 1.3% (3 -0.2% 1.09 14.0%
369 Misc. electrical machinery, equipment, sUI 2,074 1,728 1.3% (346 -16.7% 8.26 -2.3%
37 Transportation equipment 2,780 1,917 1.5% (803 -28.9% 0.78 -3.5%
371 Motor vehicles and motor vehicle equipme 16 56 0.0% 40 250.0% 0.15 249.7%
372 Aircraft and parts 788 797 0.6% 9 1.1% 0.59 30.4%
373 Ship and boat building and repairing 17 7 0.0% (10 -58.8% 0.05 -43.3%
374 Railroad equipment 0 0 0.0% 0 n/a 0.00 nla
375 Motorcycles, bicycles and parts 5 23 0.0% 18 360.0% 1.00 357.2%
376 Guided missiles. space vehicles and parts 1,954 1,094 0.9% (860 -44.0% 1.91 -12.8%
379 Misc. transportation equipment 0 0 0.0% 0 n/a 0.00 nla
38 Instruments, photographic, medical, optica 7,041 4,383 3.4% (2,658 -37.8% 1.91 -21.1 %
381 Search, detection, navigation, guidance ins 4,503 1,924 1.5% (2,579 -57.3% 2.21 -30.1 %
382 Laboratory apparatus and instruments 695 383 0.3% (312 -44.9% 0.51 -33.2 %
384 Surgical, medical and dental instruments 1,455 1,645 1.3% 190 13.1% 3.04 13.3%
385 IOphthalmic goods . 327 404 0.3% 17 23.5% 5.55 32.7%
386 Phot02raphic equipment and supplies 61 27 0.0% (34 -55.7% 0.50 -25.7%
387 Watches clocks clockwork devices and 1'8 0 0 0.0% 0 nla 0.00 n/a
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39 Misc. manufacturing industries 831 372 0.3% (459 -55.2% 0.84 -55.4%
391 Jewelry, silverware and plated ware 280 21 0.0% (259 -92.5% 0.41 -91.9%
393 Musical instruments 66 47 0.0% (19 -28.8% 1.87 -59.9%
394 Dolls,toys, 2ames, soortin2 and athletic g 217 155 0.1 % (62 -28.6% 1.02 -29.2%
395 Pens, u.encils and other artists' materials 43 3 0.0% (40 -93.0% 0.06 -91.9%
396 Costume iewelry, novelties, notions, ex. pJ 35 14 0.0% (21 -60.0% 0.47 -44.6%
399 Misc. manufacturin2 industries 190 133 0.1 % (57 -30.0% 0.97 -30.2%
Transportation. communications, electric, 5,212 4,928 3.8% (284 -5.4% 0.67 -2.9%
40 Railroad transportation 0 0 0.0% 0 nla nfa nfa
401 Railroads 0 0 0.0% 0 nfa nfa nfa
41 Transit and interurban highway transportat" 404 395 0.3% (9 -2.2% 0.92 -2.6%
411 Local~d suburban passenger transportatio 195 172 0.1 % (23 -11.8% 0~75 -12.9%
412 Taxicabs 13 9 0.0% (4 -30.8% 0.25 -16.3%
413 Intercity and rural bus transportation 1 57 0.0% .56 5600.0% 2.62 5582.0%
414 Bus charter service 58 8 0.0% (50 -86.2% 0.19 -89.1%
415 School buses 137 149 0.1 % 12 8.8% 1.51 6.3%
417 Terminal and service facilities for motor v 0 0 0.0% 0 nfa 0.00 nfa
42 Motor frei2ht transportation and warehousi 1,129 1,129 0.9% 0 0.0% 0.58 0.4%
421 Truckin2 and courier services, except air 1,002 1,030 0.8% 28 2.8% 0.60 5.1 %
422 Public warehousing and storage 127 99 0.1 % (28 -22.0% 0.44 -36.8%
423 Terminal maintenance facilities for motor 0 0 0.0% 0 nfa 0.00 nfa
44 Water transportation 189 253 0.2% 64 33.9% 1.19 48.8%
441 Deep sea foreilm transportation of freight 0 0 0.0% 0 nfa ' 0.00 nfa
442 Deep sea domestic transportation of freight 0 0 0.0% 0 nfa 0.00 nfa
443 Freight transportation on Great Lakes - St. 0 0 0.0% 0 nf. nf. nf.
444 Water transportation of freight, nec 0 0 0.0% 0 nfa 0.00 nf.
448 Water transportation ofpassen2ers 162 5 0.0% (157 -96.9% 0.31 -102.4%
449 Services incidental to water transportation 27 248 0.2% 221 818.5% 1.65 828.1%
45 TransOortation by air 444 435 0.3% (9 -2.0% 0.37 3.1 %
451 Air transportation and air courier services 266 253 0.2% (13 -4.9% 0.26 0.9%
452 Air transportation, nonscheduled 43 74 0.1 % 31 72.1 % 1.43 54.0% .
458 Airports, flying fields and terminal service 135 108 0.1 % (27 -20.0% 0.73 -12.3%
46 Pioelines, except natural 2as 3 2 0.0% (l -33.3% 0.11 -13.4%
461 Pioelines, except natural gas 3 2 0.0% (l -33.3% 0.11 -13.4%
47 Transportation services 332 348 0.3% 16 4.8% 0.53 5.8%
472 Arran2ementofpassen2ertransportation 315 305 0.2% (10 -3.2% 0.92 0.8%
473 Arran2ementoffreight and car20transport 1 30 0.0% 292900.0% 0.102897.6%
474 Rental of railroad cars 16 3 0.0% (13 -81.3$ 3.97 2.4%
478 Misc. services incidental to transportation 0 10 0.0% 10 nf. 0.29 nf.
48. Communications 1,730 1,401 1.1 % (329 -19.0% 0.77 -17.0%
481 Telephone communications 944 772 0.6% (172 -18.2% 0.62 -14.2%
482 Telegraph and other messa2e communicati 1 0 0.0% (1 -100.0% 0.00 -1900.0%
483 Radio and television broadcastin2 stations 424 449 0.3% 25 5.9% 1.49 8.1 %
484 Cable and other pay television services 175 23 0.0% (l52 -86.9% 0.11 -87.5%
489 Communications services nec 186 157 0.1 % (29 -15.6% 2.69 -36.9%
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49 Electric, Itas and sanitary services 981 965 0.8% (16 -1.6% 0.88 1.6%
491 Electric services 113 105 0.1 % (8 -7.1 % 0.41 -6.8%
492 Gas uroduction and distribution 427 361 0.3% (66 -15.5% 2.77 -4.4%
493 Combination electric and gas, and other uti 134 128 0.1 % (6 -4.5% 0.34 -0.6%
1494 Water supply 36 34 0.0% (2 -5.6% 0.76 0.6%
495 Sanitary services 268 333 0.3% 65 24.3'1 1.18 22.7%
1496 Steam and air conditioning supply 0 3 0.0% 3 nla 13.24 nla
497 Irrigation systems 3 0 0.0% (3 -100.0% 0.00 -62.5%
Wholesale trade 5,548 5,369 4.2% (179 -3.2'1 0.64 6.2'1
50 Wholesale trade - durable goods 2,550 2,451 1.9% (99 -3.9% 0.51 7.3%
501 Motor vehicles and motor vehicle parts and 332 284 0.2 % (48 -14.5'1 0.49 -9.1 %
502 Furniture and homefurnishings 67 67 0.1 % 0 0.0% 0.28 9.7%
503 Lumber and other construction materials 243 116 0.1 % (127 -52.3% 0.44 -36.6%
504 Professional and commercial equipment,. s 685 898 0:7% 213 31.1'1 0.77 38.8%
505 Metals and minerals, except petroleum~' 9 34 0.0% 25 277.8% 0.22 288.4%
506 Electrical goods 241 212 0.2% (29 -12.0% 0.25 0.8%
507 Hardware, plumbing and heating equipmen 257 227 0.2% (30 -11.7'1 0.69 2.0%
508 Machinery, eQuiU{l1ent and suuplies 420 409 0.3% (11 -2.6%0.56 15.8%
509 Misc. durable goods 297 204 0.2% (93 -31.3'1 0.39 -23.9%
51 Wholesale trade - nondurable goods .. 2,997 2,918 2.3% (79 -2.6'1 0.82 4.4'1
511 Paper and uaper products 78 141 0.1 % 63 80.8'1 0.42 78.4'1
512 Drugs, drug proprietaries and drui.Rists' su 100 95 0.1'1 (5 -5.0'1 0.39 -3.7%
513 ADDarel, Diece 200ds and notions 331 552 0.4% 221 66.8'1 1.31 52.6'1
514 Groceries and related products ,J,. 1,265 939' 0/1% (326 -25.8'1 0.74 -17.9'1
515 Farm product raw materials,! 10 0 ',.O.~.'I (10 -100.0'1 0.00 -70.7%
516 Chemicls and allied products 21 41 0.0% 20 95.2'1 0.28 111.0'1
517 Petroleum and petroleum products 188 92 0.1 % (96 -51.1'1 0.71 -44.3'1
518 Beer, wine and distilled alcoholic beverage 416 381 0.3% (35 -8.4'1 1.75 -12.4%
519 Misc. nondurable goods 588 678 0.5% 90 15.3% 0.92 34.0%
Retail trade 30,694 29,125 22.7% (1,569 -5.1'1 1.10 -1.8'1
52 Buildin2 materials. hardware, garden and 1,049 1,073 0.8% 24 2.3% 1.10 7.5%
521 Lumber and other building materials dealer 578 652 0.5% 74 12.8% 1.06 14.4%
523 Paint, glass and wallpaper stores 192 135 0.1 % (57 -29.7'1 1.57 -5.2%
52S Hardware stores 148 182 0.1 % 34 23.0'1 1.22 31.9%
526 Retail nurseries, lawn and garden supply st 124 103 0.1 % (21 .,16.9% 0.97 -8.9%
527 Mobile home dealers 7 0 0.0% (7 -100.0% 0.00 -149.0%
53 General merchandise stores 2,719 2,725 2.1 % 6 0.2'1 0.86 -3.0%
531 Department stores 2,402 2,452 1.9% 50 2.1'1 0.88 -7.1 'I
533 Variety stores 45 32 0.0% (13 -28.9% 0.32 -13.3%
539 Misc. 2eneral merchandise stores 272 240 0.2% (32 -11.8'1 0.85 17.3%
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54 Food stores 3,873 3,623 2.8% (250 -6.5% 0.96 -1.3%
541 Grocery stores 3,064 2,834 2.2% (230 -7.5% 0.88 -1.9%
542 Meat and fish markets, inc. freezer orovisi 61 71 0.1 % 10 16.4% 1.13 24.6%
543 Fruit and vegetable markets 28 41 0.0% 13 46.4% 1.61 36.9%
544 Candy,nutandconfectionervstores 87 75 0.1% (12 -13.8% 1.61 -6.8%
54S Dairy.products stores 18 14 0.0% (4 -22.2% 0.87 25.0%
S46 Retail bakeries 483 365 0.3% (118 -24.4% 1.36 -18.8%
549 Misc. food stores 132 224 0.2% 92 69.7" 1.57 52.7"
55 Automotive dealers and gasoline service st 2,662 2,411 1.9% (251 -9.4% 0.95 -4.9"
551 Motor vehicle dealers, new and used 1,132 1,041 0.8% (91 -8.0" 0.88 -4.6%
552 Motor vehicle dealers, used 20 22 0.0% 2 10.0" 0.51 17.5%
553 Auto and home supply stores 531 477 0.4% (54 -10.2" 0.93 -6.7%
554 Gasoline service stations 908 797 0.6% (111 -12.2" 1.16 -6.9"
555 Boatdealers 3 5 0.0% 2 66.7% 0.19 81.4%
556 Recreational vehicle dealers 10 20 0.0% 10 100.0" 0.56 113.3%
557 Motorcycle dealers 43 45 0.0% 2 4.7" 1.12 16.0"
559 Automotive dealers. nec 15 5 0.0% (10 -66.7" 0.39 -45.9%
56 Apparel and accessory stores 2,834 1,924 1.5" (910 -32.1 % 1.17 -24.1"
561 Men's and boys' clothing and accessorv sto 123 87 0.1 % (36 -29.3" 0.95 -12.0%
562 Women's clothing stores 617 523 0.4% (94 -15.2% 1.14 -5.3"
563 Women's accessory and specialty stores 89 78 0.1 % (11 -12.4" 1.03 -23.9"
564 Children's and infants' wear stores 60 82 0.1 % 22 36.7% 1.42 34.5%
565 Family clothin2 stores 853 692 0.5% (161 -18.9% 1.20 -16.5%
566 Shoe stores 318 251 0.2% (67 -21.1" 0.96 -9.6%
569 . Misc. apparel and accessory stores 774 211 0.2% (563 -72.7" 1.78 -50.4%
57 Home furniture, furnishinJZ and eQuioment 1,404 1,310 1.0% (94 -6.7% 1.01 1.8%
571 Home furniture and furnishinJZsstores 724 625 0.5% (99 -13.7" 1.09 -4.2"
572 Household appliance stores 156 168 0.1 % 12 7.7% 1.26 11.0%
573 Radio, television, consumer electronics an 525 517 0.4% (8 -1.5% 0.87 7.0%
58 Eating and drinking places 11,755 11,913 9.3% 158 1.3% 1.23 2.2%
581 Eating and drinkin2 olaces 11,755 11,913 9.3% 158 1.3% 1.23 2.2%
59 Misc. retail 4,398 4,146 3.2% (252 -5.7% 1.23 1.5%
591 Drugstores and oroorietary stores 903 824 0.6" (79 -8.7" 1.13 -2.6%
592 Liquor stores 339 299 0.2% (40 -11.8% 1.82 3.7%
593 Used merchandise stores 214 149 0.1 % (65 -30.4" 1.15 -24.8%
594 Misc. shoppin2 200ds stores 1,883 1,843 1.4% (40 -2.1 % 1.30 1.4%
596 Nonstore retailers 242 292 0.2% 50 20.7" 0.96 16.3%
598 Fuel dealers 16 17 0.0% 1 6.3% 0.52 50.7%
S99 Retail stores, nec 800 722 0.6% (78 -9.8% 1.23 6.3%
Finance, insurance and real estate 8,096 7,412 5.8% (684 -8.4" 0.75 -4.4%
60 Depository institutions 3,222 2,611 2.0% (611 -19.0" 0.84 -11.2"
601 Central reserve depository institutions 0 0 0.0% 0 nJa 0.00 nJa
602 Commercial banks 1,980 1,840 1.4" (140 -7.1" 0.91 1.9%
603 Savings institutions 922 534 0.4% (388 -42.1" 0.77 -30.6%
606 Credit unions 289 218 0.2% (71 -24.6% 1.03 -32.2%
608 Foreign bankin2 and branches of foreiJZn bOO 0.0% 0 nJa 0.00 n/a
609 Functions related to deoositorv bankinlZ 31 18 0.0% t13 -41.9% 0.19 -43.9%
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61 NondeDOSitorv credit institutions 205 310 0.2% 105 51.2% 0.37 20.8%
611 Federal and federally sponsored credit age 25 0 0.0% (25 -100.0% 0.00 -156.1 %
614 Personal credit institutions 53 47 0.0% (6 -11.3% 0.32 2.1 %
615 Business credit institutions 2 41 0.0% 39 1950.0% 0.38 1944.4%
616 Mort2ue bankers and brokers 125 222 0.2% 97 77.6% 0.40 20.1 %
62 Security and commodity brokers, dealers, I 519 593 0.5% 74 14~3% 1.11 10.3%
621 Security brokers. dealers and flotation com 309 382 0.3% 73 23.6% 1.01 25.2%
622 Commodity contracts brokers and dealers 3 0 0.0% (3 -100.0% 0.00 -180.1 %
623 Security and commodity exchan2es 5 62 0.0% 57 1140.0% 7.73 1136.8%
628 Services allied with commodities or securit 202 149 0.1 % (53 -26.2% 1.04 -46.5%
63 Insurance carriers 471 531 0.4% 60 12.7% 0.29 14.2%
631 Life insurance 202 227 0.2% 25 12.4% 0.66 23.6%
632 Accident and health insurance and medical 11 4 0.0% (7 -63.6% 0.01 -70.3%
633 Fire. marine and casualty insurance 121 126 0.1 % 5 4.1 % 0.15 6.8%
635 Surety insurance 0 0 0.0% 0 nla 0.00 nla
636 Title insurance 137 156 0.1 % 19 13.9% 0.71 5.0%
637 Pension, health and welfare funds 0 18 0.0% 18 nla 0.30 nla
639 Insurance carriers. nec 0 0 0.0% 0 nla 0.00 nla
64 Insurance agents.orokers and service 831 813 0.6% (18 -2.2% 0.86 10.0%
641 Insurance agents. brokers and service 831 813 0.6% (18 -2.2% 0.86 10.0%
65 Real estate 2,759 2,467 1.9% (292 -10.6% L06 -3.2%
651 Real estate operators (ex. developers) and I 1,000 1,053 0;8% 53 5.3% 1.37 10.8%
653 Realestate uents and mana2ers 1.394 1,217 0.9% (177 -12.7% 0.95 -10.6%
654 Title abstract offices 12 42 0.0% 30 250.0% 0.93 288.6%
655 Land subdividers and developers 353 155 0.1 % (198 -56.1 % 0.68 -29.1%
67 Holding and otherinvestment offices 89 87 0.1 % (2 -2.2% 0.25 4.9%
671 Holdin2 offices 44 33 0.0% (11 -25.0% 0.45 22.2 %
672 Investment offices 0 0 0.0% 0 nla 0.00 nla
673 Trusts 23 26 0.0% 3 13.0% 0.13 -7.6%
679 Misc. investin2 21 27 0.0% 6 28.6% 0.39 32.2%
Services 45,047 42,300 32.9% (2.747 -6.1 % 1.00 -6.3%
70 Hotels. roomin2 houses, camps. other lodg 4,410 4,001 3.1 % (409 -9.3% 1.81 -3.1 %
701 Hotels and motels 4.241 3.803 3.0% (438 -10.3% 1.78 -4.4%
700 Rooming and boarding houses 141 164 0.1 % 23 16.3% S.i4 20.2%
703 Camps and recreational vehicle parks 18 23 0.0% 5 27.8% 0.49 43.9%
704 Organization hotels and lodging houses 10 11 0.0% 1 10.0% 1.69 10.4%
72 Personal services 1.862 1.596 1.2% (266 -14.3% 1.09 -11.5%
721 Laundry. cleaning and garment services 1,106 910 0.7% (196 -17.7% 1.55 -13.2%
722 Photographic studios. portrait 41 54 0.0% 13 31.7% 0.51 28.2%
723 Beauty shops 411 361 0.3% (50 -12.2" '0.85 -5.4%
[724 Barbershops 20 9 0.0% (11 -55.0% 0.54 -42.5%
125 Shoe repair shops. shoeshine parlors 12 13 0.0% 1 8.3% 1.38 18.3%
726 Funeral service and crematories 47 48 0.0% 1 2.1 % 0.64 4.1 %
729 Misc. oersonal services 226 201 0.2% (25 -11.1 % 0.82 -18.9%
------~
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73 Business services 8,661 8,504 6.6% (157 -1.8% 0.91 -7.0%
731 Advertising 262 273 0.2% 11 4.2% 0.77 8.8%
732 Credit reporting agencies, adiustment, coil 167 162 0.1 % (5 -3.0% 1.02 4.3%
733 Mailing, reproduction, commercial art, ste 357 470 0.4% 113 31.7% 1.05 27.2%
734 Services to dwellin2s and other buildin2s 940 909 0.7% (31 -3.3'1 0.91 -1.4%
735 Misc...equipment rental nd leasin2 334 312 0.2% (22 -6.6'1 0.86 3.9%
736 Personnelsuoolv services 2,391 2,920 2.3% 529 22.1'1 0.98 12.0%
737 Computer pr02ramming, data processing, 2,587 1.998 1.6% (589 -22.8'1 1.30 -29.7%
738 Misc. business services 1,624 1,461 1.1 % (163 -10.0'1 0.58 -16.8'1
75 Automotive repair, services and parlcing 1,397 1,339 1.0% (58 -4.2'1 0.82 -3.7%
751 Automotive rental and leasing, without dri 203 242 0.2% 39 19.2% 0.93 18.4%
752 Automobile parlcin2 23 12 0.0% (11 -47.8'1 0.07 -57.4%
753 Automotive reoair shops 818 728 0.6% (90 -11.0% 0.85 -7.4%
754 Automotive services, except repair 352 357 0.3% 5 1.4% 1.00 -0.7%
76 Misc. repair services 650 474 0.4% (176 -27.1'1 0.80 -25.6'1
762 Electrical reoair shops 149 168 0.1 % 19 12.8'1 1.01 12.6'1
763 Watch, clock and jewelry repair 5 5 0.0% 0 0.0'1 0.42 -2.9%
764 Reupholstery and furniture repair 42 39 0.0% (3 -7.1'1 1.06 4.4%
769 Misc. repair shops and related services 454 262 0.2% (192 -42.3.'1 0.69 -41.1 %
78 Motion pictures 524 525 0.4% 1 0.2% 0.35 3.7%
781 Motion picture production and allied servic 68 71 0.1 % 3 4.4% 0.07 4.3%
782 Motion picture distribution and allied servi 0 0 0.0% 0 nla 0.00 nla
783 Motion picture theatres 252 277 0.2% 25 9.9% 1.19 .12.7%
784 Video tape rental 204 177 0.1 % (27 -13.2'1 1.28 11.8%
79 Amusement and recreation services 1,799 1,811 1.4% 12 0.7% 0.88 -0.7%
791 Dance studios, schools, and halls 19 21 0.0% 2 10.5% 0.56 -11.6%
792 Theatrical producers, bands, orchestras, en 223 208 0.2% (l5 -6.7'1 0.56 -1.6%
793 Bowling centers 102 65 0.1 % (37 -36.3% 0.65 -19.4%
794 Commercial sports 174 106 0.1 % (68 -39.1 % 0.76 -21.1%
799 Misc. amusement and recreation services 1,281 1,410 1.1% 129 10.1% 1.00 3.2%
80 Health services 10,712 10,183 7.9% (529 -4.9'1 0.99 -6.4%
801 Offices and clinics of doctors of medicine 2,318 2,294 1.8% (24 -1.0'1 0.94 -2.4%
802 Offices and clinics of dentists 1,110 1,089 0.8% (21 -1.9'1 1.10 -4.9%
803 Offices and clinics of doctors of osteooath~ 5 4 0.0% (l -20.0% 0.31 -28.0%
804 Offices and clinics of other health oractitio 513 532 0.4% 19 3.7'1 0.93 -0.9%
805 Nursing and personal care facilities 1,212 994 0.8% (278 -21.9% 0.70 -24.7%
806 Hospitals 4,108 4,041 3.1 % (67 -1.6% 1.03 -0.7%
807 Medical and dental laboratories 226 97 0.1 % (129 -57.1 % 0.30 -62.7%
808 Home health care services 399 422 0.3% 23 5.8% 1.93 -10.0%
809 Misc. health and allied services, nec 760 709 0.6% (51 -6.7'1 2.02 -11.0%
81 Legal services 1,096 1,040 0.8% (56 -5.1 % 0.66 I -0.1 %
811 Legal services 1,096 1,040 0.8% (56 -5.1'1 0.66 -0.1 %
82 Educational services 1,795 1,683 1.3% (112 -6.2% 0.96 2.6%
821 Elementary and secondary Schools 502 529 0.4% 27 5.4% 1.04 1.5%
822 Colleges, universities, professional schools 884 795 0.6% (89 -10.1 % 0.98 9.1 %
823 Libraries 3 64 0.0% 61 2033.3% 6.78 2017.2%
824 Vocational schools 133 73 0.1% (60 -45.1% 0.52 -47.1%
829 Schools and educational services. nec 273 222 0.2% (51 -18.7% 0.81 -19.2%
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83 Social services 3,496 3,646 2.8% 150 4.3% 1.45 -1.7%
832 Individual and family social services 720 846 0.7% 126 17.5% 1.27 11.9%
833 Job traininl! and vocational rehabilitation s 761 685 0.5% (76 -10.0% 1.89 -11.1%
835 Child day care services 489 510 0.4% 21 4.3% 1.05 0.0%
836 Residential care 1,136 1,207 0.9% 71 6.3% 1.74 -3.2%
839 Social services, nec 389 397 0.3% 8 2.1% 1.34 -6.6%
84 Museums, art galleries and I!ardens 303 307 0.2% 4 1.3% 3.24 -7.2%
841 Museums and art galleries 146 169 0.1% 23 15.8% 2.46 -1.3%
842 Arboreta and botanical or zoological garde 156 138 0.1% (18 -11.5% 5.28 -2.6%
86 Membership organizations 1,288 1,224 1.0% (64 -5.0% 1.02 -4.2%
861 Business associations 108 118 0.1% 10 9.3% 1.01 15.0%
862 Professional membershio organizations 7 3 0.0% (4 -57.1 % 0.06 -59.2%
863 Labor unions and similar labor organizatio 150 122 0.1% (28 -18.7% 0.81 -12.4%
864 Civic, social and fraternal associations 885 823 0.6% (62 -7.0% 1.59 -7.8%
865 Political organizations 2 6 0.0% 4 200.0% 1.17 207.5%
866 Religious organizations 36 45 0.0% 9 25.0% 0.18 23.6%
869 Membershio organizations, nec 100 107 0.1% 7 7.0% 1.02 7.1%
87 Engineering, accounting, research, manage 5,830 4,630 3.6% (1,200 -20.6% 0.97 -17.5%
871 Engineering, architectural and surveying se 1,079 884 0.7% (195 -18.1 % 0.70 .,6.5%
872 Accounting, auditing and bookkeeping serv 997 1,181 0.9% 184 18.5% 1.28 33.9%
873 Research, development and testing service! 3,014 1.573 1.2% (1,441 -47.8% 1.30 -53.2 %
874 Management and public relations services 740 992 0.8% 252 34.1 " 0.72 24.6%
88 Private households 1,153 1,271 1.0% 118 10.2% 1.23 10.7%
881 Private households .... 1,153 1,271 1.0% 118 10.2% 1.23 10.7%
89 Services, not elsewhere classified 69 65 0.1% (4 -5.8% 0.88 1.1%
899 Services, nec 69 65 0.1% (4 -5.8% 0.88 1.1%
Source: ADE. data from MIG ES202 County Files
Note: See Glossary of Terms (Appendix) for explanation of statistical tcm\inology.
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All industries 115,007 114,800 100.0% (207 -0.2" 1.00 4.75%
99 Nonclassifiable Establishments 127 250 0.2% 123 96.9" 1.15 157.83%
Agriculture, Forestry and Fishing 30,983 31,998 21.9% 1,015 3.3% 6.45 -0.21%
01 Agricultural production - crops 13,099 14,342 12.5% 1,243 9.5% 6.53 20.45%
101 Agricultural services 11,158 11,301 15.1 % (451 -2.6% 7.39 -5.26%
071 Soil preparation services 11 16 0.1 % (1 -1.3% 5.99 -15.11 %
012 Crop services 9,120 S,495 1.4% (1,225 -12.6% 16.79 -14.28%
014 Veterinary services 231 221 0.2% (16 -6.8" 1.16 -9.63%
015 Animal services, except vctcrinary 53 71 0.1 % 18 34.0% 1.11 43.99%
076 Farm labor and managemcnt services 1,265 8,091 1.1 % 832 11.5" 7.S9 0.19%
078 Landscape and horticultural services 406 340 0.3% (66 -16.3" 0.63 -7.70%
08 Forestry 3 89 0.1 % 86 2866.7" 1.03 2498.35%
OSI Timber tracts 3 58 0.1 % 55 1833.3% 1.84 1414.81 %
OS3 Forestnurseries 0 31 0.0% 31 n/a 7.00 n/a
085 Forestry services 0 0 0.0% 0 n/a 0.00 n/a
09 Fishing, hunting and trapping 123 266 0.2% 143 116.3% 4.05 -35.17%
091 Commercial fishing 101 115 0.1 % 14 13.9% 3.55 -50.53%
092 Fish hatchcrics and preserves 0 0 0.0% o. n/a 0.00 n/a
091 Hunting and trapping, and gamc propagati< 25 29 0.0% 4 16.0% 15.54 81.49%
Mining 394 272 0.2% (122 -31.0% 0.55 -43.80%
10 Metal mining 0 0 0.0% 0 n/a 0.00 n/a
101. Iron ores 0 0 0.0% 0 o/a 0.00 n/a
102 Copper ores 0 0 0.0% 0 n/a 0.00 n/a
103 Lead and zinc orcs 0 0 0.0% 0 n/a n/a n/a
104 Gold and silver ores 0 0 0.0% 0 n/a 0.00 n/a
106 Ferroalloy ores, except vanadium 0 0 0.0% 0 n/a 0.00 n/a
10S Mctal mining serviccs 0 0 0.0% 0 n/a 0.00 n/a
109 Misc. metal ores 0 0 0.0% 0 n/a 0.00 n/a
12 Coal mining 0 0 0.0% 0 n/a 0.00 n/a
122 Bituminous coal and lignite mining 0 0 0.0% 0 n/a n/a n/a
123 Anthracitc mini",! 0 0 0.0% 0 n/a 0.00 n/a
124 Coal mining services 0 0 0.0% 0 n/a 0.00 n/a
13 Oil and gas extraction 236 126 0.1 % (110 -46.6% 0.41 -31.89%
131 Crudc petrolcum and natural gas 117 54 0.0% (63 -53.8% 0.30 -56.60%
132 Natural gas liquids 0 0 0.0% 0 n/a 0.00 n/a
138 Oil and 2as field services 119 12 0.1 % (47 -39.5% 0.59 -14.31%
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14 Mining and quarrying of nonmetallic mine! 158 146 0.1 % . (12 -7.6% 1.69 -36.76%
141 Dimension stone 0 0 0.0% 0 nla 0.00 nla
142 Crushed and broken stone, including ripralJ 32 29 0.0% (3 -9.4% 2.57 -55.80%
144 Sand and gravel 94 88 0.1 % (6 -6.4% 1.68 -34.70%
145 Clav, ceramic and refractory minerals 0 0 0.0% 0 nla 0.00 nla
147 Chemical and fertilizer mineral mining 0 0 0.0% 0 nla O.OOn/a
148 Nonmetallic minerals services. except fuel! 0 0 0.0% 0 nla 0.00 nla
149 Misc. nonmetallic minerals, except fuels 32 29 0.0% (3 -9.4% 6.95 -5.24%
Construction 4,414 3,629 3.2% (785 -17.8% 0.74 2.30%
15 Building construction 1,451 1,025 0.9% (426 -29.4% 0.84 -6.08%
152 General building contractors - residential 1,100 749 0.7% (351 -31.9% 0.93 -6.17%
153 Operative builders 0 O. 0.0% 0 nla 0.00 nla
154 General buildine: contractors - nonresidenti 351 275 0.2% (76 -21.7% 0.73 -4.78%
16 Heavy contruction other than building cons 442 444 0.4% 2 0.5% . .0.74 15.51 %
161 Hie:hwav and street construction, ex. eleva 193 169 0.1 % (24 -12.4% 0.95 -2.05%
162 Heavy construction, except highway and st 249 274 0.2% 2S 10.0% 0.65 26.93%
17 Construction - special trade contractors 2,522 2,161 1.9% (361 -14.3% 0.70 5.36%
171 Plumbing, heating, and air-conditioning 540 454 0.4% (86 -15.9% 0.81 2.51 %
172 Paintinl! and paper hane:ine: 199 152 0.1% (47 -23.6% 0.76 -5.08%
173 Electrical work 420 404 0.4% (16 -3.8% 0.75 13.78%
174 Masonrv, stonework, tile setting and plaste 464 317 0.3% (147 -31.7%.. 0.64 -1.85%
175 Carpentry and floor work 157 143 0.1 % (14 -8.9% 0.52 8.03%
176 Roofine:, sidine: and sheet metal work 182 194 0.2% 12 6.6% 0.80 11.46%
177 Concrete work 141 111 0.1% (30 -21.3% 0.42 -0.03%
178 Water well drilling 45 40 0.0% (5 -11.1% 1.53 -9.13%
179 Misc. special trade contractors 375 347 0.3% (28 -7.5% 0.72 12.13%
Manufacturine: 8,773 9,226 8.0% 453 5.2% 0.46 16.52%
20 Food and kindred products 2,993 3,697 3.2% 704 23.5% 1.84 27.39%
201 Meat products 0 0 0.0% 0 nla 0.00 nla
202 Dairv products 27 229 0.2% 202 748.1 % 1.34 747.78%
203 Canned, frozen and preserved food specialt 1,323 1,425 1.2% 102 7.7% 2.50 13.29%
204 Grain mill products 13 2 0.0% (11 -84.6% 0.02 -79.61 %
205 Bakerv products 94 87 0.1 % (7 -7.4% 0.35 -5.00%
206 Sugar and confectionery products 337 167 0.1 % (170 -50.4% 1.33 -59.41 %
207 Fats and oils 27 8 0.0% (19 -70.4% 0.32 -51.55%
208 Beverages 557 575 0.5% 18 3.2% 1.76 2.77%
209 Misc. food preparations and kindred produ 615 1,203 1.0% 588 95.6% 4.56 98.37%
21 Tobacco products 0 0 0.0% 0 nla 0.00 nla
211 Cie:arettes 0 0 0.0% 0 nla nla. nla
212 Cie:ars 0 0 0.0% 0 nla 0.00 nla
213 Chewing and smoking tobacco and snuff 0 0 0.0% 0 nla nla nla
'14 Tobacco stemmine: and redrvine: 0 0 0.0% 0 nla nla nla
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22 Textile mill products 2 2 0.0% 0 0.0% 0.01 -5.19%
~21 Broadwoven fabric mills, cotton 1 1 0.0% 0 0.0% 0.14 -20.12%
222 Broadwoven fabric mills, man made fiber a 0 0 0.0% 0 nla 0.00 nla
~23 Broadwoven fabric mills, wool 0 0 0.0% 0 n/a 0.00 n/a
224 Narrow fabric and other smallwares mills 0 0 0.0% 0 nla 0.00 n/a
225 KnittinJ~ mills 1 1 0.0% 0 0.0% 0.02 -2.62 %
226 Dyein2 and finishing textiles, ex. wool, fa 0 0 0.0% 0 n/a 0.00 n/a
227 Carpets and rugs 0 0 0.0% 0 n/a 0.00 n/a .
228 Yam and thread mills 0 0 0.0% 0 n/a 0.00 n/a
229 Misc. textile goods 0 0 0.0% 0 n/a 0.00 n/a
23 Apparel and other finished fabric products 247 272 0.2% 25 10.1% 0.18 15.81 %
231 Men's and boys' suits, coats and overcoats 0 0 0.0% 0 n/a 0.00 n/a
232 Men's and boys' furnishings, work clothin 211 238 0.2% 27 12.8% 2.24 -0.41 %
233 Women's misses' and juniors' outerwear 14 20 0.0% 6 42.9% 0.02 49.56%
234 Women's misses' and juniors' undergarme 0 0 0.0% 0 n/a 0.00 n/a
235 Hats, caps and millinery 0 0 0.0% 0 n/a 0.00 n/a
236 Girls', children's and infants' outerwear 0 0 0.0% 0 n/a 0.00 n/a
237 Fur goods 0 0 0.0% 0 nla 0.00 n/a
238 Misc. apparel and accessories 0 0 0.0% 0 n/a 0.00 n/a
239 Misc. fabricated textile products 22 14 0.0% (8 -36.4% 0.06 -23.77%
124 Lumber and wood products, except furnitu 85 83 0.1% (2 -2.4% 0.15 13.84%
241 Logging 0 0 0.0% 0 n/a 0.00 n/a
1242 Sawmills and planing mills 22 0 0.0% (22 -100;0% 0.00 -94.10%
243 Millwork, veneer, plywood and structural 50 72 0.1% 22 44.0% 0.38 68.20%
~44 Wood containers 10 10 0.0% 0 0.0% 0.21 -2.40%
245 Wood buildings and mobile homes 0 0 0.0% 0 n/a 0.00 n/a
249 Misc. wood products 3 1 0.0% (2 -66.7% 0.01 -44.47%
25 Furniture and fixtures 24 18 0.0% (6 -25.0% 0.04 -16.62%
251 Household furniture 14 15 0.0% 1 7.1% 0.06 18.43%
252 Office furniture 0 0 0.0% 0 n/a 0.00 n/a
253 Public buildings and related furniture 0 0 0.0% 0 n/a 0.00 n/a
254 Partitions, shelving, lockers and fixtures 11 2 0.0% (9 -81.8% 0.02 -76.90%
259 Misc. furniture and fixtures 0 2 0,0% 2 n/a 0.04 n/a
26 Paper and allied products 357 379 0.3% 22 6.2% 0.87 11.23%
261 Pulp mills 0 0 0.0% 0 nla 0.00 n/a
262 Paper mills 0 0 0.0% 0 n/a 0.00 n/a
263 Paoerboard mills 0 0 0.0% 0 n/a 0.00 n/a
265 Paoerboard containers and boxes 308 318 0.3% 10 3.2% 1.44 -0.54%
267 Converted paoer products, ex. containers a 49 61 0.1% 12 24.5% 0.38 32.77%
27 Printin2, publishing and allied industries 1,814 1,802 1.6% (12 -0.7% 1.06 6.00%
271 Newspaoers: publishing, or publishing and 444 433 0.4% (11 -2.5% 0.80 4.96%
272 Periodicals: publishing, or publishing and 8 12 0.0% 4 SO.O% 0.08 40.49%
273 Books 884 857 0.7% (27 -3.1% 10.25 -8.62%
274 Misc. publishing , 97 102 0.1% 5 5.2% 0.98 14.20%
275 Commercial printing 372 390 0.3% 18 4.8% 0.60 15.21 %
276 Manifold business forms 0 0 0.0% 0 n/a 0.00 n/a
277 Greeting cards 0 0 0.0% 0 n/a 0.00 n/a
278 Blankbooks, looseleaf binders and bookbin 0 0 0.0% 0 n/a 0.00 n/a
279 Service industries for the printin2 trade 9 7 0.0% (2 -22.2 % 0.12 -20.32%
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28 Chemicals and allied products 213 223 0.2% 10 4.7% 0.28 3.66%
81 Industrial inor2anic chemicals 0 0 0.0% 0 nla 0.00 nla
82 Plastic materials, other synthetic fibers, ex 0 0 0.0% 0 nla 0.00 nla
83 Dru2s 7 0 0.0% (7 -100.0% 0.00 -116.40%
284 Soao, deter2ents, cleaners, perfumes, cos 0 7 0.0% 7 nla 0.04 nla
285 Paints, varnishes, lacquers, enamels and al 7 4 0.0% (3 -42.9% 0.05 -38.93%
286 Industrial or2anic chemiclals 0 0 0.0% 0 nla 0.00 nla
287 A2ricultural chemicals 199 212 0.2% 13 6.S% 6.11 17.49%
289 Misc. chemical oroducts 0 0 0.0% 0 nla 0.00 nla
29 Petroleum refinin2 and related industries 3 5 0.0% 2 66.7% 0.02 86.42 %
291 Petroleum refinin2 0 0 0.0% 0 nla 0.00 nla
295 Asohalt oavin2 and roofing materials 3 .5 0.0% 2 66.7% 0.20 88.03%
299 Misc. oroducts of oetroleum and coal 0 0 0.0% 0 nla 0.00 nla
30 Rubber and misc. olastics products 16 19 0.0% 3 18.8% ,0.02 27.27%
301 Tires and inner tubes 0 0 0.0% 0 nla 0.00 nla
302 Rubber and olastics footwear 0 0 0.0% 0 nla 0.00 nla
305 Gaskets, oackin2, sealing devices, hose an 1 19 0.0% 18 1800.0% 0.61 1812.08%
306 Fabricated rubberoroducts, nee 0 0 0.0% 0 nla 0.00 nla
308 Misc. olastic oroducts 15 0 0.0% (15 -100.0% 0.00 -91.18%
31 Leather and leather products 3 2 0.0% (1 -33.3% 0.03 -26.11 %
311 Leather tannin2 and finishing 0 0 0.0% 0 nla 0.00 nla
313 Boot and shoe cut stock and findings 0 0 0.0% 0 nla 0.00 nla
314 Footwear, exceot rubber 0 0 0.0% 0 nla 0.00 nla
315 Leather 210ves and mittens 0 0 0.0% 0 nla 0.00 nla
316 Luuage 1 1 0.0% 0 0.0% 0.07 -0.68%
317 Handba2s and other personal leather 200ds 1 1 0.0% 0 0.0% 0.09 1.50%
319 Leather 200ds, nee 1 0 0.0% (l -100.0% 0.00 -81.44%
32 Stone, clay, 21ass and concrete oroducts 370 255 0.2% (115 -31.1 % 0.50 -21.39%
321 Flat 21ass 0 0 0.0% . 0 nla 0.00 nla
322 Glass and 21assware, pressed or blown 0 0 0.0% 0 nla 0.00 nla
323 Glass oroducts, made of purchased 21ass 0 0 0.0% 0 nla 0.00 nla
324 Cement, hydraulic 0 0 0.0% 0 nla 0.00 nla
325 Structural clay products 3 4 0.0% 1 33.3% 0.17 52.97%
326 PotterY and related products 25 22 0.0% (3 -12.0% 0.50 1.80%
327 Concrete, 2Vosum and plaster products 70 63 0.1% (7 -10.0% 0.33 1.22%
328 Cut stone and stone products 3 7 0.0% 4 133.3% 0.53 137.56%
329 Abrasive, asbestos and misc. nonmetallic 270 160 0.1% (110 -40.7% 2.40 -29.74%
33 Primary metal industries 46 26 0.0% (20 . -43.S% 0.07 -26.42 %
331 Steel works, blast furnaces and rollin2 and 0 0 0.0% 0 nla 0.00 nla
332 Iron and steel foundries 0 0 0.0% 0 nla 0.00 nla
333 Primary smeltin2 and refinin2 of nonferrou 0 0 0.0% 0 nla 0.00 n/a.
334 Secondin2 smeltin2 and refinin2 of nonferr 0 0 0.0% 0 nla 0.00 nla
335 Rollin2, drawin2 and extrudin2 of nonferrc 0 0 0.0% 0 nla 0.00 nla
336 Nonferrous foundries (castin2s) 46 26 0.0% (20 -43.5% 0.34 -21.32%
339 Misc. orimatV metal oroducts 0 0 0.0% 0 nla 0.00 nla
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34 Fabricated metal products, except machine 216 157 0.1% (59 -27.3% 0.13 -17.90%
341 Metal cans and shipping containers 0 0 0.0% 0 n/a 0.00 n/a
342 Cutlery, handtools and general hardware 0 12 0.0% 12 n/a 0.09 n/a
343 Heating equipment, ex. air; and plumbing 21 24 0.0% 3 14.3% 0.32 29.95%
344 Fabricated structural metal products 132 75 0.1% (57 -43.2% 0.21 -29.86%
345 Screw machine products, bolts, nuts, rivet! 0 0 0.0% 0 n/a 0.00 n/a
346 Metal forgings and stampings 5 0 0.0% (5 -100.0% .0.00 -94.26%
347 Coating, engraving and allied services 21 24 0.0% 3 14.3% 0.12 22.81 %
348 Ordnance and accessories, ex. vehicles and 0 0 0.0% 0 n/a 0.00 n/a
349 Misc. fabricated metal products 37 21 0.0% (16 -43.2 % 0.13 -46.70%
35 Industrial and commercial machinery 829 568 0.5% (261 -31.5% 0.27 -22.38%
351 Em~ines and turbines 0 0 0.0% 0 n/a 0.00 n/a
352 Farm and szarden machinery and equip men 57 98 0.1% 41 71.9% 2.60 27.08%
353 Construction, mininsz and materials handlin 181 131 0.1% (50 -27.6% 1.84 -6.95%
354 Metalworking machinery and equipment 21 9 0.0% (12 -57.1 % 0.06 -45.60%
355 Special industry machinery, ex. metalwork 50 56 0.0% 6 12.0% 0.40 1.61 %
356 General industrial machinery and equipme 294 98 0.1% (196 -66.7% 0.50 -58.73%
357 Computer and office equipment 57 51 0.0% (6 -10.5% 0.05 -0.49%
358 Refriszeration and service industry machine 12 12 0.0% 0 0..0% 0.12 -0.36%
359 Misc. industrial and commercial machiner 157 114 0.1% (43 -27.4% 0.29 -12.90%
36 Electrical equipment and components, ex. 1,222 1,192 1.0% (30 -2.5% 0.49 9.89%
361 Electric transmission and distribution equit 162 58 0.1% (104 -64.2 %. 0,79 -39.45%
362 Electrical industrial apparatus 4 8 0.0% 4 100.0% 0.09 131.26%
363 Household appliances 0 0 0.0% 0 n/a 0.00 n/a
364 Electric lighting and wiring equipment 0 0 0.0% 0 n/a 0.00 n/a
365 Household audio and video equipment, rec 0 8 0.0% 8 n/a 0.05 n/a
366 Communications equipment 346 457 0.4% 111 32.1% 1.24 14.28%
367 Electronic components and accessories 701 655 0.6% (46 -6.6% 0.50 7.62%
369 Misc. electrical machinery, equipment, su~ 9 6 0.0% (3 -33.3 % 0.03 -18.96%
37 Transportation equipment 62 152 0.1% 90 145.2% 0.07 170.58 %
371 Motor vehicles and motor vehicle equipme 49 72 0.1% 23 46.9% 0.22 46.65%
372 Aircraft and parts 13 53 0.0% 40 307.7% 0.04 336.93%
373 Ship and boat building and repairing 0 0 0.0% 0 n/a 0.00 n/a
374 Railroad equipment 0 0 0.0% 0 n/a 0.00 n/a
375 Motorcycles, bicycles and parts 0 27 0.0% 27 n/a 1.32 n/a
376 Guided missiles, space vehicles and parts 0 0 0.0% 0 n/a 0.00 n/a
379 Misc. transportation equipment 0 0 0.0% 0 n/a 0.00 n/a
38 Instruments, photographic, medical, optica 167 251 0.2% 84 50.3% 0.12 66.92%
381 Search, detection, navigation, guidance ins 17 10 0.0% (7 -41.2% 0.01 -13.97%
382 Laboratory apparatus and instruments 98 231 0.2% 133 135.7% 0.35 147.37%
384 Sun~ical, medical and dental instruments 35 3 0.0% (32 -91.4% 0.01 -91.15%
385 Ophthalmic szoods 17 7 0.0% (10 -58.8% 0.11 -49.70%
386 Photoszraphic equipment and supplies 0 0 0.0% 0 n/a 0.00 n/a
387 Watches clocks. cloc1cwork devices and 0; 0 0 0.0% 0 n/a 0.00 n/a
--".- -.------------.----------.- -- - - .". _.. --
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39 Misc. manufacturinsdndustries 104 123 0.1 % 19 18.3% 0.31 18.09%
391 Jewelry, silvelWare and plated ware 23 17 0.0% (6 -26.1 % 0.37 -25.46%
393 Musical instruments 0 0 0.0% 0 n/a 0.00 n/a
394 Dolls, tOYS, games, sporting and athletic g 45 38 0.0% (7 -15.6% 0.28 -16.21 %
395 Pens, oencils and other artists' materials 12 6 0.0% (6 -50.0% 0.13 -48.85%
396 Costumejewelry, novelties, notions, ex. pi 10 3 0.0% (7 -70.0% 0.11 -54.56%
399 Misc. manufacturing industries 14 59 0.1 % 45 321.4% 0.48 321.27%
Transportation, communications, electric, 5,247 5,605 4.9% 358 6;8% 0.85 9.40%
40 Railroad transportation 0 0 0.0% 0 n/a nla n/a
401 Railroads 0 0 0.0% 0 n/a nla n/a
41 Transit and interurban highway transportati 228 . 217 0.2% (11 -4.8% 0.56 -5.18%
411 Local and suburban passenger transportatio 219 205 0.2% (14 -6.4% 0.99 -7.46%
412 Taxicabs 7 8 0.0% 1 14.3% 0.25 28.73%
413 Intercity and rural bus transportation 1 1 0.0% 0 0.0% 0.05 -17.99%
414 Bus charter service 1 3 0.0% 2 200.0% 0.08 197.13%
415 School buses 0 0 0.0% 0 n/a 0.00 n/a
417 Terminal and service facilities for motor v 0 0 0.0% 0 n/a 0.00 n/a
42 MotorfreighttranJPOrtation and warehousi 1,502 1,641 1.4% 139 9.3% 0.94 9.69%
421 Trucking and courier services, except air 1,146 1,429 1.2% 283 24.7% 0.93 26.97%
422 Public warehousing and storage 356 211 0.2% (145 -40.7% 1.05 -55.52%
423 Terminal maintenance facilities for motor 0 0 0.0% o. nla 0.00 nla
44 Water transportation 31 31 0.0% 0 0.0% '.. 0.16 14.89%
441 Deep sea foreign transportation offreight 1 1 0.0% 0 0.0% 0.03 35.38%
442 Deep sea domestic transportation of freight 0 0 0.0% 0 n/a 0.00 n/a
443 Freight transportation on Great Lakes - St. 0 0 0.0% 0 n/a n/a n/a
444 Water transportation of freight, nec 0 0 0.0% 0 n/a 0.00 n/a
448 Water transportation of passengers 0 0 0.0% 0 n/a 0.00 n/a
449 Services incidental to water transportation 30 30 0.0% 0 0.0% 0.22 9.59%
45 Transportation by air 184 191 0.2% 7 3.8% 0.18 8.98%
451 Air transportation and air courier services 91 94 0.1 % 3 3.3% 0.11 9.07%
452 Air transportation, nonscheduled 51 49 0.0% (2 -3.9% 1.06 -22.04%
458 Airports, flying fields and terminal service 43 48 0.0% 5 11.6% 0.36 19.35%
46 Pipelines, except natural gas 0 0 0.0% 0 n/a 0.00 n/a
461 Pipelines, except natural gas 0 0 0.0% 0 n/a 0.00 n/a .
47 Transportation services 533 668 0.6% 135 25.3% 1.15 26.36%
472 Arrangement of passenger transportation 162 168 0.1% 6 3.7% 0.57 7.64%
473 Arrangement Offreight and cargo transport . 88 86 0.1 % (2 -2.3% 0.34 -4.72%
474 Rental of railroad cars 13 15 0.0% 2 15.4% 22.23 99.04%
478 Misc. services incidental to transportation 270 399 0.3% 129 47.8% 13.15 34.94%
48 Communications 1,497 1.624 1.4% 127 8.5% 0.99 10.53%
481 Telephone communications 854 1,005 0.9% 151 17.7% 0.90 21.71 %
482 Telegraph and other message communicati 1 0 0.0% (1 -100.0% 0.00 -1900.00%
483 Radio and television broadcasting stations 507 485 0.4% (22 -4.3% 1.81 -2.17%
484 Cableandotherp&ytelevisionservices 135 134 0.1% (1 -0.7% 0.72 -1.40%
489 Communications services nec 0 0 0.0% 0 n/a 0.00 n/a
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49 Electric,.gas and sanitary services 1,272 1,233 1.1 % (39 -3.1 % 1.26 0.20%
491 Electric services 4 10 0.0% 6 150.0% 0.04 150.26%
492 Gas production and distribution 4 3 0.0% (1 -25.0% 0.03 -13.94%
493 Combination electric and 2as, and other uti 819 754 0.7% (65 -7.9% 2.21 -4.07%
494 Water supply 166 158 0.1 % (8 -4.8% 3.97 1.34%
495 Sanitary services 274 287 0.3% 13 4.7% 1.14 3.20%
496 Steam and air conditionin2 supply 4 0 0.0% (4 -100.0% 0.00 .:6.87%
497 Irrigation systems 2 21 0.0% 19 950.0% 4.50 987.50%
Wholesale trade 5,882 5,114 4.5% (768 -13.1 % 0.68 -3.60%
50 Wholesale trade - durable goods 1,596 1,682 1.5% 86 5.4% 0.39 16.53%
501 Motor vehicles and motor vehicle parts anc 248 306 0.3% 58 23..4% 0.59 28.70%
502 Furriiture and homefumishin2s 82 83 0.1 % 1 1.2% 0.39 10.93%
503 Lumber and other construction materials 78 56 0.0% (22 -28.2% 0.24 -12.50%
504 Professional and commercial eQuipment, s 295 371 0.3% 76 25.8% 0.36 33.45%
505 Metals and minerals, except petroleum 4 11 0.0% 7 175.0% 0.08 185.66%
506 Electrical200ds 204 130 0.1 % (74 -36.3% 0.17 -23.47%
507 Hardware, plumbing and heatin2 eQuipmen 129 117 0.1 % (12 -9.3% 0.40 4.36%
508 Machinery, equipment and supplies 453 439 0.4% (14 -3.1 % 0.68 15.36%
509 Misc. durable goods 103 169 0.1 % 66 64.1 % 0.36 71.45%
51 Wholesale trade - nondurable 200ds 4,286 3,432 3.0% (854 -19.9% 1.08 -12.86%
511 Paper and paper products 130 126 0.1 % (4 -3.1 % 0.42 -5.40%
512 Dru2s, dru2 proprietaries and dru22ists' su 33 26 0.0% (7 -21.2%.' 0.12 -19.96%
513 Apparel, oiece 200ds and notions 122 137 0.1 % 15 12.3% 0.36 -1.87%
514 Groceries and related products 2,581 2,000 1.7% (581 -22.5% 1.76 -14.61 %
515 Farm oroduct raw materials 39 25 0.0% (14 -35.9% 0.57 -6.57%
516 Chemicls and allied products 14 14 0.0% 0 0.0% 0.11 15.72%
517 Petroleum and petroleum products 159 128 0.1 % (31 -19.5% 1.11 -12.76%
518 Beer, wine and distilled alcoholic beverage 101 84 0.1 % (17 -16.8% 0.43 -20.77%
519 Misc. nondurable goods 1,106 892 0.8% (214 -19.3% 1.35 -0.65%
Retail trade 24,518 23,737 20.7% (781 -3.2% 1.00 0.08%
52 Building materials, hardware, 2arden and 921 845 0.7% (76 -8.3% 0.97 -3.08%
521 Lumber and other buildin2 materials dealer 473 476 0.4% 3 0.6% 0.87 2.23%
523 Paint, glass and wallpaper stores 100 36 0.0% (64 -64.0% 0.47 -39.54%
52S Hardware stores 143 174 0.2% 31 21.7% 1.30 30.57%
526 Retail nurseries, lawn and 2arden supply st 168 156 0.1 % (12 -7.1 % 1.65 0.88%
527 Mobile home dealers 37 4 0.0% (33 -89.2% 0.18 -138.21 %
53 General merchandise stores 2,497 2,636 2.3% 139 5.6% 0.93 2.31 %
531 Department stores 2,080 2,139 1.9% 59 2.8% 0.86 -6.36%
533 Variety stores 77 75 0.1 % (2 -2.6% 0.83 13.04%
539 Misc. general merchandise stores 341 423 0.4% 82. 24.0% 1.68 53.15%
54 Food stores 3,264 3,174 2.8% (90 -2.8% 0.94 2.45%
541 Grocery stores 2,549 2,4602.1 % (89 -3.5% 0.86 2.11 %
542 Meat and fish markets, inc. freezer provisi 74 69 0.1 % (5 -6.8 % 1.23 1.40%
543 Fruit and ve2etable marketS 51 54 0.0% 3 5.9% 2.38 -3.61 %
S44 Candy, nut and confectionery stores 72 59 0.1 % (13 -18.1 % 1.42 -11.05%
545 Dairyproductsstores 17 6 0.0% (11 -64.7% 0.42 -17.52%
546 Retail bakeries 463 427 0.4% (36 -7.8% 1.78 -2.11 %
549 Misc. food stores 38 99 0.1 % 61 160.5% 0.78 143.56%
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55 Automotivc dealcrs and 2uolinc service st 2,233 2,184 1.9% (49 -2.2% 0.96 2.36%
551 Motorvchiclcdealcrs,ncwandused 906 1,017 0.9% 111 12.3% 0.97 15.66%
52 Motor vchiclc dealcrs, used 125 26 0.0% (99 -79.2% 0.68 -71.68%
53 Auto and homc supply stores 402 354 0.3% (48 -11.9% 0.77 -8.47%
54 Gasolinc servicc stations 701 696 0.6% (5-0.7% 1.14 4.65%
555 Boat dealcrs 10 12 0.0% 2. 20.0% 0.51 34.71 %
556 Recreational vehicle dealers 26 7 0.0% (19 -73.1 % 0.22 -59.77%
557 Motorcyclc dealers 39 50 0.0% 11 28.2% 1.39 39.52%
559 Automotivc dealcrs, nee 23 22 0.0% (1 -4.3% 1.90 16.47%
56 Apparel and accessory stores 1,563 1,487 1.3% (76 -4.9% 1.01 3.16%
561 Men's and boys' clothing and accessory sto 193 179 0.2% (14 -7.3% 2.20 9.99%
562 Women's clothin2 stores 506 419 0.4% (87 -17.2% 1.02 -7.23%
563 Women's accessory and specialty stores 66 78 0.1 % 12 18.2% 1.15 6.66%
564 Children's and infants' wear storcs 52 35 0.0% (11 -32.7% 0.68 -34.84%
565 Family clothing stores 376 389 0.3% 13 3.5% 0.75 5.88%
566 Shoe stores 261 254 0.2% (7 -2.7% 1.09 8;81.%
569 Misc. apparel and acccssory stores 108 133 0.1 % 25 23.1 % 1.26 45.49%
57 Homc furniture, furnishing and C(luipment 1,370 997 0.9% (373 -27.2% 0.86 -18.78%
571 Homc furniture and furnishings storcs 816 522 0.5% (294 -36.0% 1.02 -26.53%
572 Household appliance stores 59 168 0.1 % 109 184.7% 1.41 188.05%
573 Radio, tclcvision, consumer electronics an 494 307 0.3% (187 -37.9% 0.58 -29.34%
58 Eating and drinking places 9,551 9,330 8.1 % (221 -2.3%" 1.08 -1.46%
581 Eatin2 and drinking placcs 9,551 9,330 8.1 % (221 -2.3% 1.08 -1.46%
59 Misc. retail 3,119 3,084 2.7% (35 -1.1 % 1.03 6.14%
591 Drug stores and proprietary stores 661 637 0.6% (24 -3.6% 0.97 2.51 %
592 Liquor stores 277 188 0.2% (89 -32.1 % L28 -16.67%
593 Used merchandise stores 68 89 0.1 % 21 30.9% 0.77 36.49%
594 Misc. shopping goods stores 1,461 1,544 1.3% 83 5.7% 1.22 9.24%
596 Nonstorc retailers 102 81 0.1 % (21 -20.6% 0.30 -24.92%
598 Fuel dealers 13 9 0.0% (4 -30.8% 0.31 13.70%
599 Retail stores, nee 537 536 0.5% (1 -0.2% 1.02 15.90%
Finance, insurancc and real estate 6,287 6,834 6.0% 547 8.7% 0.77 12.73%
60 Depository institutions 1,824 1,698 1.5% (126 -6.9% 0.61 0.87<<1
601 Ccntral reservc depository institutions 0 0 0.0% 0 nla 0.00 n/,
602 Commercial banks 1,234 1.167 1.0% (67 -5.4% 0.64 3.57%
603 Savin2s institutions , 410 350 0.3% (60 -14.6% 0.57 -3.18%
606 Credit unions 171 167 0.1<<1 (4 -2.3% 0.88 -9.94%
608 Foreign bankin2 and branches of foreign bOO 0.0% 0 n/a 0.00 n/a
609 Functions related to depository banking . 8 13 0.0% 5 62.5% 0.16 60.56%
61 Nondepository credit institutions 1,568 2,169 1.9% 601 38.3% 2.90 7.96%
611 Fedcral and fedcrally sponsored credit age 11 5 0.0% (12 -70.6% 0.24 -126.70%
614 Personal credit institutions 132 50 0.0<<1 (82 -62.1% 0.38 -48.74%
615 Business credit institutions 1,349 1,958 1.7% 609 45.1 % 20.17 39.54%
616 Mortgage bankers and brokers 70 156 0.1 % 86 122.9% 0.31 65.40<<1
62 Security and commodity brokers, dealers, I 188 299 0.3<<1 111 59.0% 0.62 55.06%
621 Security brokers. dealers and flotation com 182 268 0.2% 86 47.3% 0.79 48.86%
622 Commodity contracts brokers and dealers 0 0 0.0% 0 n/a 0.00 n/a
623 Security and commodity cxchanges 0 0 0.0% 0 n/a 0.00 n/a
628 Services allied with commodities or securit 6 32 0.0% 26 433.3% 0.25 413.09<<1
-
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63 Insurance carriers 734 875 0.8~ 141 19.2~ 0.54 20.72~
31 Lifeinsunmce 69 58 0.1~ (11 -15.9~ 0.19 -4.72~
32 Accident and health insurance and medical 5 2 O.O~ (3 -60.0~ 0.01 -66.69~
33 Fire, marine and casualty insurance 398 518 0.5~ 120 30.2~ 0.71 32.85~
635 SuretY insurance 0 0 O.O~ 0 nIa 0.00 n/a
636 Title 'insurance 233 268 0.2~ 35 15.0~ 1.37 6.15~
637 Pensi'on, health and welfare funds 29 29 O.O~ 0 O.O~ 0.54 9.91 ~
639 Insurance carriers, nee 0 0 O.O~ 0 n/a 0.00 n/a
64 Insurance agents, brokers and service 480 433 0.4~ (47 -9.8~ 0.51 2.35~
641 Insurance agents, brokers and service 480 433 0.4% (47 -9.8~ 0.51 2.35~
6S Real estate 1,386 1,270 1.1 % (116 -8.4~ 0.61 -0.99~
651 Real estate operators (ex. developers) and I 637 607 0.5% (30 -4.7~ 0.89 0.80~
653 Real estate agents and managers 599 536 0.5~ (63-10.5~ 0.47 -8.47~
654 Title abstract offices 3 4 0.0% 1 33.3~ 0.10 71.94~
655 Land subdividers and developers 147 123 0.1 % (24 -16.3~ 0.60 10.71 ~
67 Holdin2 and other investment offices 107 90 0.1 ~ (17 -15.9~ 0.29 -8.75~
671 Holdin2 offices 29 23 0.0% (6 -20.7~ 0.35 26.53~
672 Investment offices 0 0 O.O~ 0 n/a 0.00 n/a
673 Trusts 44 44 0.0% 0 O.O~ 0.25 -20.64~
679 Misc. investing 34 23 0.0% (11 -32.4~ 0.37. -28.71 ~
Services 28,382 28,137 24.5~ (245 -0.9~ 0.75 -1.11 ~
70 Hotels, rooming houses, camps, other lod2 6,377 5,814 5.1 % (563 -8.8~ 2.94 -2.68~
701 Hotels and motels 6,281 5,715 5.0~ (566 -9.0~ 2.99 -3.06~
702 Roomin2 and boardin2 houses 44 30 0.0% (14 -31.8~ 1.67 -27.97~
703 Camps and recreational vehicle parks 27 62 0.1 % 35 129.6~ 1.49 145.78~
704 Or2anization hotels and lodging houses 25 7 0.0% (18 -72.0~ 1.21 -71.61 ~
72 Personal services 1,245 1.233 1.1 % (12 -1.0~ 0.94 1.81 ~
721 Laundry, cleaning and garment services 681 637 0.6% (44 -6.5~ 1.22 -1.98~
722 Photographic studios, portrait 57 51 0.0% (6 -10.5~ 0.54 -14.06~
723 Beauty shops 283 283 0.2% 0 O.O~ 0.74 6.75~
724 Barber shops 10 15 0.0% 5 50.0~ 1.02 62.52~
725 Shoe repair shops, shoeshine parlors 4 3 0.0% (1 -25.0~ 0.36 -15.00~
726 Funeral service and crematories 57 47 0.0% (10 -17.5~ 0.70 -15.53~
729 Misc. personal services 153 197 0.2~ 44 28.8~ 0.90 20.94~
73 Business services 3,814 3,720 3.2~ (94 -2.5~ 0.45 -7.64%
731 Advertising 77 104 0.1 % 27 35.1 ~ 0.33 39.68~
732 Credit reporting agencies, adjustment, coli 79 89 0.1 ~ 10 12.7~ 0.63 19.93~
733 Mailing, reproduction, commercial art, ste 200 184 0.2% '(16 -8.0~ 0.46 -12.47~
734 Services to dwellings and other buildings 562 664 0.6% 102 18.1 ~ 0.74 20.07~
735 Misc. equipment rental nd leasing 259 289 0.3~ 30 11.6~ 0.89 22.07~
736 Personnel supply services 861 777 0.7% (84 -9.8~ 0.29 -19.92~
737 Computer programming, data processing, I 833 652 0.6~ (181 -21.7~ 0.47 -28.63%
738 Misc. business services 942 962 0.8% 20 2.1 ~ 0.43 -4.67%
75 Automotiverepair,servicesandparking 1,120 1,066 0.9% . (54 -4.8~ 0.73 -4.35~
751 Automotive rental and leasin2. without dri 176 167 0.1 % (9 -5.1 ~ 0.72 -5.97%
752 Automobile parking 67 22 0.0% (45 -67.2~ 0.15 -76.77%
753 Automotive repair shops 655 629 0.5% (26 -4.0~ 0.82 -0.39~
754 Automotive services exceot reoair 222 248 0.2% 26 11.7~ 0.77 9.57~
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76 Misc. repair services 308 374 0.3% 66 21.4% 0.71 22.88%
762 Electrical repair shops 84 127 0.1% 43 51.2% 0.85 51.03%
763 Watch, clock and iewelry repair 1 0 0.0% (1 -100.0% 0.00 -102.93%
764 Reupholstery and furniture repair 24 19 0.0% (5 -20.8% 0.5.8 -9.32%
769 Misc. repair shops and related services 199 227 0.2% 28 14.1% 0.67 15.26%
78 Motion pictures 360 346 0.3% (14 -3.9% 0.26 -0.39%
781 Motion picture production and allied servic 62 56 0.0% (6 -9.7% 0.06 -9.75%
782 Motion picture distribution and allied servi 16 12 0.0% (4 -25.0% 0.26 -20.10%
783 Motion picture theatres 142 158 0.1% 16 11.3% 0.76 14.05%
784 Video tape rental 140 120 0.1% (20 -14.3% 0.97 10.78%
79 Amusement and recreation services 1,196 1,262 1.1% 66 5.5% 0.69 4.16%
791 Dance studios, schools, and halls 20 26 0.0% 6 30.0% 0.77 7.86%
792 Theatrical producers, bands, orchestras, en ll5 144 0.1% 29 25.2 % 0.44 30.31 %
793 Bowling centers 54 54 0.0% 0 0.0'1 0.61 16.90%
794 Commercial soorts 49 18 0.0% (31 -63.3% 0.15 -45.29%
799 Misc. amusement and recreation services 958 1,020 0.9% 62 6.5% 0.81 -0.42 %
80 Health services 5.701 6,139 5.3% 438 7.7'1 0.67 6.21 %
801 Offices and clinice of doctors of medicine 1,503 1,494 1.3% (9 -0.6% 0.68 -1.92 'I
802 Offices and clinics of dentists 879 929 0.8% 50 5.7% 1.05 2.64%
803 Offices and clinics of doctors of osteooathv 2 34 0.0% 32 1600.0% 3.00 1591.97%
804 Offices and clinics of other health Dractitio 431 434 0.4% 3 0.7% 0.85 -3.92%
80S Nursin2 and personal care facilities 971 1,092 1.0% 121 12.5% 0.87 9.62%
806 Hospitals 1,536 1,680 1.5% 144 9.4% 0.48 10.36%
807 Medical and dental laboratories 81 75 0.1% (6 -7.4% 0.26 -13.01 %
808 Home health care services 225 257 0.2% 32 14.2 % 1.32 -1.55%
809 Misc. health and allied services, nee 73 144 0.1% 71 97.3% 0.46 93.01 %
81 Legal services 792 782 0.7% (10 -1.3% 0.55 3.72%
8ll Legal services 792 782 0.7% (10 -1.3% 0.55 3.72%
82 Educational services 1,170 1,145 1.0% (25 -2.1 % 0.73 6.70%
821 Elementary and secondary schools 564 559 0.5% (5 -0.9% . 1.24 -4.72%
822 Colle2es, universities, professional schools 337 284 0.2% (53 -15.7% 0.39 3.47%
823 Libraries 0 5 0.0% 5 nla 0.59 nla
824 Vocational schools 14 62 0.1% 48 342.9% 0.49 340.90%
829 Schools and educational services, nee 255 235 0.2% (20 -7.8'1 0.96 -8.38%
83 Social services 1,770 1,792 1.6% 22 1.2% 0.80 -4.78 %
832 Individual and family social services 458 437 0.4% (21 -4.6% 0.73 -10.15%
833 Job trainin2 and vocational rehabilitation s 94 130 0.1% 36 38.3% 0.40 37.15%
835 Child day care services 235 248 0.2% 13 5.5% 0.57 1.29%
836 Residential care 774 701 0.6% (73 -9.4% 1.13 -18.86%
839 Social services, nec 208 275 0.2% 67 32.2% 1.04 23.60%
84 Museums, art 2alleries and 2ardens 364 381 0.3% 17 4.7% 4.50 -3.82 %
841 Museums and art 2alleries 328 361 0.3% 33 10.1 % 5.89 -7.00%
842 Arboreta and botanical or zool02ic81 2arde 36 20 0.0% (16 -44.4'1 0.86 -35.50%
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86 Membership ontanizations 943 958 0.8% 151.6% 0.89 2.35%
861 Business associations 84 84 0.1 % o. 0.0% 0.80 5.73. %
862 Professional membership orJzanizations 57 70 0.1 % 13, 22.8% 1.50 20.77%
863 Labor unions and similar labor orJzanizatio 112 108 0.1 % (4 -3.6% 0.80 2.66%
864 Civic, social and fraternal associations 401 416 0.4% 15 3.7% 0.90 2.98%
865 Political orJtanizations 3 0 0.0% (3 -100.0% 0.00 -92.48%
866 Reliitious organizations 262 248 0.2% (14 -5.3% 1.08 -6.73%
869 Membership organizations, nec 24 31 0.0% 7 29.2% 0.33 29.27%
87 En2ineerin2, accounting, research, mana2e 1,885 1,827 1.6% (58 -3.1 % 0.43 -0.00%
871 En2ineerin2, architectural and surveying sc 650 418 0.4% (232 -35.7% 0.37 -24.14%
872 Accountin2, auditin2 and bookkeepin2 serv 406 433 0.4% 27 6.7% 0.52 22:12%
873 Research, development and testin2 service.! 391 490 0.4% 99 25.3% 0.45 19.93%
874 Mana2ement and public relations services 438 487 0.4% 49 11.2% 0.39 1.70%
88 Private households 1,278 1,241 1.1 % (37 -2.9% 1.34 -2.45%
881 Private households 1,278 1,241 1.1 % (37 -2.9% 1.34 -2.45%
89 Services, not elsewhere classified .~ 60 57 0.0% :.; (3 -5.0% 0.86 1.93%
899 Services, necf 60 57 0.0% r'" (3 -5.0% 0.86 1.93%
Source: ADE, data from MIG ES202 County Files
Note: See Glonal)' of T erma (Appcodix) for explanation of .tatisticallCrminology.
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City of Arroyo Grande
Average HH Income (in Trade Area) $40,504
Estimate of Average HH Retail Expenditure $15,313
Total HH in primary trade area 6,034
Primary Trade Area HH Purchasing Power $92,399,979
Mail &
Phone Mass Warehouse Retail
Estimates of Amount Spent on each retail it m Order Merchants Cubs Stores
Totals $92,402,083 $1,618,843 $10,055,092 $3,255,364 $77,499,709
100 Groceries & Other Foods $19,558,204 $58,675 $392,443 $2,183,947 $16,923,139
120 MEALS AND SNACKS $9,324,566 $0 $0 $0 $9,307,805
130 ALCOHOLIC DRINKS $1,219,396 $0 $0 $0 $1,218,664
140 PACKAGED ALCOHOLIC BEVERAGES $1,134,433 $0 $12,394 $52,810 $1,069,230
150 CIGARS, CIGAREITES, AND TOBACC $1,485,265 $0 $140,119 $14,853 $1,330,293
160 Non-prescription DRUGS, HEALTH AIDS $3,202,138 $13,769 $574,343 $79,676 $2,534,351
180 SOAPS, DETERGENTS, & HOUSEHOL $1,438,838 $0 $196,370 $46,043 $1,196,426
190 PAPER AND RELATED PRODUCTS $1,032,768 $0 $103,926 $20,655 $908,186
200 MEN'S & BOY'S WEAR, EXCEPT FOO $3,155,580 $118,019 $1,320,679 $36,451 $1,732,744
220 WOMEN'S & GIRLS' WEAR EXCEPT F $4,452,967 $133,589 $1,877 ,991 $51,833 $2,389,694
260 FOOTWEAR, EXCEPT INFANTS' & TO $1,557,602 $91,587 $637,398 $17,592 $811,125
270 SEWING, KNITTING & NEEDLEWORK $227,400 $3,434 $94,657 $896 $128,413
280 CURTAINS, DRAPERIES & DRY GOOD $702,190 $74,783 $19,730 $7,529 $600,148
300 MAJOR HOUSEHOLD APPLIANCES $1,075,380 $0 $13,527 $53,769 $1,008,084
310 SMALL ELECTRICAL APPLIANCES $241,143 $74,441 $65,842 $5,501 $95,359
320 TELEVISIONS, VIDEO RECORDERS, A $3,350,691 $30,826 $1,000,135 $225,751 $2,093,979
330 AUDIO EQUIPMENT, MUSICAL INSTR $1,107,340 $87,148 $307,341 $69,373 $643,478
340 FURNITURE AND SLEEP EQUIPMENT $2,319,239 $45,689 $71,495 $27,283 $2,174,772
360 FLOOR COVERINGS $485,707 $0 $6,110 $5,828 $473,769
370 COMPUTER HARD&SOFfWARE/CALC $608,942 $138,078 $26,139 $6,089 $438,636
380 KITCHENWARE & HOME FURNISHIN $678,319 $124,675 $191,512 $18,270 $343,862
400 JEWELRY $906,376 $46,497 $10,154 $52,632 $797,147
440 PHOTOGRAPHIC EQUIPMENT & SUPP $620,581 $15,701 $194,018 $23,590 $387,272
460 TOYS, HOBBY GOODS & GAMES $769,200 $56,152 $248,446 $14,974 $449,639
490 OPTICAL GOODS $411,200 $0 $78,102 $37,830 $295,267
500 SPORTING GOODS $1,115,954 $53,566 $363,983 $21,938 $676,766
580 RECREATIONAL VEHICLES $1,614,024 $0 $0 $0 $1,614,024
600 HARDWARE, TOOLS & PLUMBING & $567,184 $29,210 . $177 ,649 $15,869 $344,456
620 LAWN & GARDEN EQUIPMENT & SUP $937,086 $22,490 $234,936 $19,898 $659,761
640 LUMBER & BUILDING MATERIALS $345~637 $0 $0 $0 $345,631
670 PAINT & RELATED PRESERVATIVES $105,743 $0 $0 $0 $105,584
700 CARS, TRUCKS & POWERED VEHICL $13,088,824 $0 $0 $0 $13,088,581
720 AUTOMOTIVE FUELS $6,105,987 $0 $0 $0 $6,100,492
730 AUTOMOTIVE LUBRICANTS $138,952 $0 $0 $0 $138,688
740 AUTO TIRES, BATIERIES & ACCESSO $1,771,191 $50,479 $625,244 $59,580 $1,035,888
780 HOUSEHOLD FUELS $252,980 $0 $0 $0 $250,651
800 PETS,PET FOODS, & SUPPLIES $2,081,712 $0 $378,374 $35,389 $1,667,948
850 ALL OTHER MERCHANDISE $3,211,345 $350,037 $692,035 $49,515 $2,119,758
Totals $92,402,083 $1,618,843 $10,055,092 $3,255,364 $77,499,709
---"---,-,......._-,.-
City of Arroyo Grande
Average HH Income (in Trade Area)
. Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SIC562,3,9 SIC564,5,9 SIC566 SICS33
Women's Men Family Shoe Variety
Apparel Apparel Apparel Stores StOres
Estimates of Amount Spent on each retail it 01 02 03 04 05
Totals $858,207 $351,507 $833,691 $529,221 $186,352
100 Groceries & Other Foods $0 $0 $0 $0 $3,891
120 MEALS AND SNACKS $0 $0 $0 $0 $19,261
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 "50 $0
150 CIGARS, CIGARETIES, AND TOBACC $0 $0 $0 $0 $665
160 Non-prescription DRUGS, HEALTH AIDS $2,316 $0 $4,172 $0 $7,022
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $0 $0 $2,003
190 PAPER AND RELATED PRODUcrS $0 $0 $0 $0 $3,261
200 MEN'S & BOY'S WEAR, EXCEPT Foo $29,529 $323,800 $382,742 $10,173 $17,143
220 WOMEN'S & GIRLS' WEAR EXCEPT F $791,576 $18,256 $355,414 $6,259 $27,542
260 FOOTWEAR, EXCEPT INFANTS' & TO $12,829 $9,088 $45,585 $512,334 $10,919
270 SEWING, KNITIING & NEEDLEWORK $148 $0 $360 $0 $6,090
280 CURTAINS, DRAPERIES & DRY GOOD $1,206 $0 $22,793 $0 $17,143
300 MAJOR HOUSEHOLD APPLIANCES $0 $0 $0 $0 $1,112
310 SMALL ELECTRICAL APPLIANCES $0 $0 $25 $0 $602
320 TELEVISIONS, VIDEO RECORDERS, A $0 $0 $0 $0 $5,342
330 AUDIO EQUIPMENT, MUSICAL INSTR $0 $0 $0 $0 $1,684
340 FURNITURE AND SLEEP EQUIPMENT $0 $0 $2,007 $0 $2,230
360 FLOOR COVERINGS $0 $0 $340 $0 $1,943
370 COMPUTER HARD&SOFIWARE/CALC $0 $0 $0 $0 $0
380 KITCHENWARE & HOME FURNISHIN $0 $0 $0 $0 $0
400 JEWELRY $19,502 $54 $16,927 $0 $4,985
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $0 $0 $0 $1,207 .
460 TOYS, HOBBY GOODS & GAMES $27 $11 $134 $0 $15,372
490 OPTICAL GOODS $0 $0 $58 $0 $0
500 SPORTING GOODS $164 $298 $1,834 $455 $1,518
580. RECREATIONAL VEHICLES $0 $0 $0 $0 $0
.600 HARDWARE, TOOLS & PLUMBING & $0 .$0 $0 $0 $2,456
620 LAWN & GARDEN EQUIPMENT & SUP $0 $0 $0 $0 $3,693
640 LUMBER & BUILDING MATERIALS $0 $0 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $0 $0 $0 $317
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 '$0 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $0 $0
730 AUTOMOTIVE LUBRICANTS $0 $0 $0 $0 $278
740 AUTO TIRES, BATIERIES & ACCESSO $0 $0 $0 $0 $782
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS,PET FOODS, & SUPPLIES $0 $0 $0 $0 $4,371
850 ALL OTHER MERCHANDISE $910 $0 $1,300 $0 $23,523
Totals $858,207 $351,507 $833,691 $529,221 $186,352
City of Arroyo Grande
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS39 SICS947
SICS31 SICS91 Other Gift SICS941
Dept. Drug Gen Art Goods Sporting
Stores Stores Merch. Novelties Goods
ESbmaU?s of Amount Spent on each retail it 07 27 09 11 12
Totals $4,924,351 $3,494,106 $947,248 $183,442 $232,704
100 Groceries & Other Foods $35,077 $256,757 $23,385 $0 $0
120 MEALS AND SNACKS $77,043 $18,649 $0 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $1,226 $82,040 $9,380 $0 $0
150 CIGARS, CIGARETTES, AND TOBACC $23,951 $284,929 $17,297 $1,396 $0
160 Non-prescription DRUGS, HEALTH AIDS $105,957 $1,065,318 $14,667 $309 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $45,070 $101,720 $27,042 $0 $0
190 PAPER AND RELATED PRODUCTS $9,130 $66,453 $14,346 $750 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $865,420 $3,391 $64,803 $2,826 $3,202
220 WOMEN'S & GIRLS' WEAR EXCEPT F $1,064,115 $6,883 $65,099 $0 $13,020
260 FOOTWEAR, EXCEPT INFANTS' & ~ $166,298 $346 ~;i $17,638 $0 $27,632
'j;::
270 SEWING, KNITIING & NEEDLEWO , .... $76,209 $16,643'/;.'i;~i' $2,584 $102 $0
280 CURTAINS, DRAPERIES & DRY GOOD $352,061 $1,185 $40,000 $1,016 $0
300 MAJOR HOUSEHOLD APPLIANCES $343,188 $1,932 $71,196 $0 $0
310 SMALL ELECTRICAL APPLIANCES $14,057 $25,457 $7,507 $28 $0
320 TELEVISIONS, VIDEO RECORDERS, A $480,764 $179,120 $156,693 . $1,068 $160
330 AUDIO EQUIPMENT, MUSICAL INSTR $56,417 $107,490 $31,998 $842 $0
340 FURNITURE AND SLEEP EQUIPMENT $343,389 $6,524 $64,664 "$7,135 $0
360 FLOOR COVERINGS $37,890 $0 $2,915 $0 $0
370 COMPUTER HARD&SOFfWARE/CALC $57,951 $0 $18,006 $364 $0
380 KITCHENWARE & HOME FURNISHIN;;~' $10,305 $27 ,937 ,.;,~~ $3,202 $65 $0
400 JEWELRY :~..). $164,491 $8,949 ,,' $107,999 $10,717 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $41,022 $160,596 $11,261 $335 $107
460 TOYS, HOBBY GOODS & GAMES $104,030 $59,247 $31,102 $4,433 $751
490 OPTICAL GOODS $2,269 $201,230 $233 $0 $239
500 SPORTING GOODS $85,506 $85,807 $32,381 $0 $180,321
580 RECREATIONAL VEHICLES $1,634 $0 $0 $0 $7,025
600 HARDWARE, TOOLS & PLUMBING & $40,526 $40,293 $12,526 $0 $0
620 LAWN & GARDEN EQUIPMENT & SUP $69,347 $66,410 $11,900 $0 . $246
640 LUMBER & BUILDING MATERIALS $10,172 $0 $1,052 $0 $0
670 PAINT & RELATED PRESERVATIVES $12,160 $317 $1,798 $0 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $6,106 $0 $6,106 $0 $0
730 AUTOMOTIVE LUBRICANTS $23,066 $2,571 $6,392 $0 $0
740 AUTO TIRES, BATTERIES & ACCESSO $75,838 $68,720 $11,728 $0 $0
780 HOUSEHOLD FUELS $0 $0 $251 $0 $0
800 PETS,PET FOODS, & SUPPLIES $7,650 $108,152 $6,557 $0 $0
850 ALL OTHER MERCHANDISE II\. $115,017 $439,041 $53,544 $152,056 $0
'~
Totals $4,924,351 $3,494,106 $947,248 $183,442 $232,704
City of Arroyo Grande
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary ttade area
Primary Trade Area HH Purchasing Power SICS946 , SICS942
Photo SICS735,6 Stationary SICS944
SICS992 Equipment Music & Book Jewelry
Florists & Supplies Stores Stores Stores
Estimates of Amount Spent on each retail it 13 14 15 16,10 17
Totals $1,624 $64,247 $167,329 $278,138 $444,672
100 Groceries & Other Foods $0 $0 $0 $1,718 $0
120 MEALS AND SNACKS $0 $0 $0 $6,584 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $356 $0
150 CIGARS, CIGARETIES, AND TOBACC $0 $0 $0 $2,550 $0
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 $0 $210 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $0 $0 $0
190 PAPER AND RELATED PRODUCTS $0 $0 $0 $133 $0
200 MEN'S & BOY'S WEAR, EXCEPT Foo $0 $0 $0 $902 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $2,504 $0 $1,541 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $0 $172 $0
270 SEWING, KNITIING & NEEDLEWORK $0 $0 $0 $13 $0
280 CURTAINS, DRAPERIES & DRY GOOD $0 $0 $0 $130 $0
.300 MAJOR HOUSEHOLD APPLIANCES $0 $0 $76 $228 $0
310 SMALL ELECTRICAL APPLIANCES $0 $0 $0 $15 $64
320 TELEVISIONS, VIDEO RECORDERS, A $0 $16,382 $25,716 $365 $1,603
330 AUDIO EQUIPMENT, MUSICAL INSTR $0 $1,726 $140,772 $1,843 $295
340 FURNITURE AND SLEEP EQUIPMENT $0 $0 $253 $3,964 $0
360 FLOOR COVERINGS $0 $0 $0 $0 $0
370 COMPUTER HARD&SOFIWARE/CALC $0 $2,088 $75 $26,779 $0
380 KITCHENWARE & HOME FURNISHIN $0 $5 $0 $4,762 $0
400 JEWELRY $0 $0 $0 $1,097 $440,304
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $41,397 $0 $213 $67
460 TOYS, HOBBY GOODS & GAMES $946 $0 $0 $895 $0
490 OPTICAL GOODS $0 $145 $0 $24 $0
500 SPORTING GOODS $0 $0 $0 $311 $0
580 RECREATIONAL VEHICLES $0 $0 $0 $112 $0
600 HARDWARE, TOOLS & PLUMBING & $0 $0 $0 $168 $0
620 LAWN & GARDEN EQUIPMENT & SUP $103 $0 $0 $196 $0
640 LUMBER & BUILDING MATERIALS $0 $0 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $0 $0 $72 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $0 $0
730 AUTOMOTIVE LUBRICANTS $0 $0 $0 SO' $0
740 AUTO TIRES, BATIERIES & ACCESSO $0 $0 $0 $0. $0
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS,PET FOODS, & SUPPLIES $0 $0 $0 $0 $0
850 ALL OTHER MERCHANDISE $575 $0 $438 $222,785 $2,339
Totals $1,624 $64,247 $167,329 $278,138 $444,672
City of Arroyo Grande
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS734 SICS945,8 SICS41
Office & SICS993 Grocery SICS92 SICS812,3
School Other Stores Liquor Eating &
Supply Specialty (all) Stores Drinking
Estima~s of Amount Spent on each retail it 18 19,25,26 20,21,33,34 22 24,35,36
Totals $291,453 $709,451 $25,106,783 $373,951 $10,135,040
100 Groceries & Other Foods $0 $17,574 $16,531,174 $9,737 $3,891
120 MEALS AND SNACKS $0 $3,046 $186,491 $9,630 $8,898,500
130 ALCOHOLIC DRINKS $0 $0 $0 $12,194 $1,205,982
140 PACKAGED ALCOHOLIC BEVERAGES $0 $165 $658,962 $282,968 $9,901
150 CIGARS, CIGARETTES, AND TOBACC $0 $11,964 $838,958 $19,959 $5,322
160 Non-prescription DRUGS, HEALTH AIDS $0 $3,264 $1,289,402 $30,112 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $1,015,607 $0 $0
190 PAPER AND RELATED PRODUCTS $0 $2,996 $808,510 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $10,166 $3,768 $0 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $16,862 . $5,099 $0 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $2,578 $2,598 $0 $0
270 SEWING, KNITIING & NEEDLEWORK $0 $869 $23,776 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $0 $40,695 $1,185 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $0 $161 $0 $0 $0
310 SMALL ELECTRICAL APPLIANCES $0 $203 $39,962 $0 $0.
320 TELEVISIONS, VIDEO RECORDERS, A $623 $167 $230,970 $0 $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $314 $2,788 $147,887 $0 $0
'"
340 FURNITURE AND SLEEP EQUIPMENT $336 $25,470 $0 $0 $0
360 FLOOR COVERINGS $0 $2,186 $0 $0 $0
370 COMPUTER HARD&SOFrW ARE/CALC $246,249 $13,432 $0 $0 $0
380 KITCHENWARE & HOME FURNISHIN $43,789 $2,389 $187,178 $0 $0
400 JEWELRY $0 $2,039 $2,441 $0 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $55 $128,820 $0 $0
460 TOYS, HOBBY GOODS & GAMES $0 $145,631 $76,174 $0 $0
490 OPTICAL GOODS $0 $51,992 $38,979 $0 $0
500 SPORTING GOODS $0 $9,163 $110,323 $506 $0
580 RECREATIONAL VEHICLES $0 $52 $0 $0 $0
600 HARDWARE, TOOLS & PLUMBING & $0 $250 $72,983 $0 $0
620 LAWN & GARDEN EQUIPMENT & SUP $0 $604 $224,420 $0 .$0
640 LUMBER & BUILDING MATERIALS $0 $158 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $97 $0 $0 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $311,405 $6,106 $6,106
730 AUTOMOTIVE LUBRICANTS $0 $0 $13,617 $139 $139
740 AUTO TIRES, BATTERIES & ACCESSO $0 $0 $198,230 $0 $0
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS,PET FOODS, & SUPPLIES $0 $289,705 $1,232,935 $0 $0
850 ALL OTHER MERCHANDISE $140 $52,733 $724,928 $2,599 $5,198
Totals $291,453 $709,451 $25,106,783 $373,951 $10,135,040
City of Arroyo Grande
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade A~ HH Purchasing Power ,
SICS712,3,4,9 SICS72 SICS9_REM SICS98
Home Home 2nd-Hand SICS26 Fuel & Ice
Furnishings Appliance Stores Nurseries Dealers
Estimates of Amount Spent on each retail it 30 31 32 41 46
Totals $2,315,670 $1,607,105 SS04,259 :$134,627 $319,965
100 Groceries & Other Foods $0 $0 $968 $0 $0
120 MEALS AND SNACKS $0 $0 $1,926 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $488 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $261 $0 $0
150 CIGARS, CIGAREITES, AND TOBACC $0 $0 $253 $0 $0
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 $10,824 $0 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $217 $0 $0
190 PAPER AND RELATED PRODUCTS $0 $0 $1,630 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $0 $10,926 $1,130 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $1,502 $0 $14,021 $0 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $2,268 $0 $0
270 SEWING, KNITTING & NEEDLEWORK $863 $369 $221 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $110,860 $635 $2,349 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $65,578 $459,272 $7,606 $0 $0
310 SMALL ELECTRICAL APPLIANCES $352 $4,668 $224 $35 $35
320 TELEVISIONS, VIDEO RECORDERS, A $78,347 $881,757 $10,981 $0 $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $2,526 $139,738 $4,379 $0 $0
340 FURNITURE AND SLEEP EQUIPMENT $1,627,752 $26,162 $27,872 $2,007 $0
360 FLOOR COVERINGS $377,198 $1,943 $2,720 $0 $0
370 COMPUTER HARD&SOFTWARE/CALC $192 $71 ,298 $1,437 $0 $0
380 KITCHENWARE & HOME FURNISHIN $39,534 $12,679 $255 $0 $0
400 JEWELRY $1,662 $1,608 $13,541 $0 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $2,004 $188 $0 $0
460 TOYS, HOBBY GOODS & GAMES $536 $0 $1,056 $4,576 $0
490 OPTICAL GOODS $0 $0 $99 $0 $0
500 SPORTING GOODS $253 $0 $8,196 SS06 $0
580 RECREATIONAL VEHICLES $0 $0 $490 $3,267 $0
600 HARDWARE, TOOLS & PLUMBING & $491 $1,474 $486 $1,351 SS46
620 LAWN & GARDEN EQUIPMENT & SUP $923 $1,231 $100,972 $104,594 $1,058
640 LUMBER & BUILDING MATERIALS $1,771 $351 $476 $0 $2,049
670 PAINT & RELATED PRESERVATIVES $846 $106 $137 $127 $85
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $1,618 $0 $72,265
730 AUTOMOTIVE LUBRICANTS $0 $0 $130 $917' $5,122
740 AUTO TIRES, BAITERIES & ACCESSO $0 $0 $253 $1,251 $764
780 HOUSEHOLD FUELS $0 $0 $137 $351 $234,958
800 PETS,PET FOODS, & SUPPLIES $0 $0 $0 $9,835 $0
850 ALL OTHER MERCHANDISE $4,484 $1,812 $274,653 $4,679 $3,084
Totals $2,315,670 $1,607,105 $504,259 $134,627 $319,965
--"--- '-- "-
City of Arroyo Grande
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS55,7,9
SICS21 Auto, Boats SICS53
Building SICS25 SICS23 MotoICycles Auto
Materials Hardware Paint,etc Dealers Supply
Estima~s of Amount Spent on each retail it 50 51 53 60,64,63,66 61
Totals $575,583 $168,712 $80,887 $15,082,557 $528,111
100 Groceries & Other Foods $0 $0 $0 $0 $0
120 MEALS AND SNACKS $0 $0 $0 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $0 $0
150 CIGARS, CIGARE'ITES, AND TOBACC $0 $0 $0 $0 $0
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 $0 $0 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $0 $0 $0
190 PAPER AND RELATED PRODUCfS $0 $0 $0 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $314 $314 $314 $0 $1,884
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $0 $0 $0 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $0 $0 $840
270 SEWING, KNITIING & NEEDLEWORK $12 $141 $12 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $1,270 $635 $6,984 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $23,732 $14,944 $148 $0 $18,911
310 SMALL ELECfRICAL APPLIANCES $921 $885 $71 $0 $248
320 TELEVISIONS, VIDEO RECORDERS, A $30 $6,054 $30 $0 $17,806
330 AUDIO EQUIPMENT, MUSICAL INSTR $28 $618 $28 $0 $1,684
340 FURNITURE AND SLEEP EQUIPMENT $28,170 $4,311 $297 '" $0 $2,230
360 FLOOR COVERINGS $30,118 $3,400 $13,116 $0 $0
370 COMPUTER HARD&SOFrW ARE/CALC $192 $192 $192 $192 $0
380 KITCHENWARE & HOME FURNISHIN $5,383 $6,261 $117 $0 $0
400 JEWELRY $0 $0 $0 $0 $831
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $0 $0 $0 $0
460 TOYS, HOBBY GOODS & GAMES $48 $1,764 $48 $0 $2,860
490 OPTICAL GOODS $0 $0 $0 $0 $0
500 SPORTING GOODS $506 $4,554 $0 $152,140 $2,024
580 RECREATIONAL VEHICLES $163 $163 $163 $1,599,321 $1,634
600 HARDWARE, TOOLS & PLUMBING & $94,889 $71,916 $958 $196 $2,947
620 LAWN & GARDEN EQUIPMENT & SUP $42,264 $23,348 $328 . $1,970 $6,155
640 LUMBER & BUILDING MATERIALS $314;192 $4.723 $10,686 $0 $0
670 PAINT & RELATED PRESERVATIVES $26,721 $15,608 $46,770 "$0 $423
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $13,088,581 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $6,.106 $12,212
730 AUTOMOTIVE LUBRICANTS $1,237 $2,987 $0 $17,619 $23,205
740 AUTO TIRES, BATTERIES & ACCESSO $625 $1,876 $235 $195,538 $430,793
780 HOUSEHOLD FUELS $1,129 $326 $0 $100 $125
800 PETS,PET FOODS, & SUPPLIES $0 $1,093 $0 $0 $0
850 ALL OTHER MERCHANDISE $3,639 $2,599 $390 $20,794 $1,300
Totals $575,583 $168,712 $80,887 $15,082,557 $528,111
City of Arroyo Grande
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SICS54
Service
Stations
Estimates of Amount Spent on each retail it 62
Totals $6,068,714
100 Groceries & Other Foods $38,968
120 MEALS AND SNACKS $86,674
130 ALCOHOLIC DRINKS $0
140 PACKAGED ALCOHOLIC BEVERAGES $23,971
150 CIGARS, CIGARE'ITES, AND TOBACC $123,048
160 Non-prescription DRUGS, HEALTH AIDS $779
180 SOAPS, DETERGENTS, & HOUSEHOL $4,768
190 PAPER AND RELATED PRODUcrS $978
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0
270 SEWING, KNITIING & NEEDLEWORK $0
280 CURTAINS, DRAPERIES & DRY GOOD $0
." 300 MAJOR HOUSEHOLD APPLIANCES $0
310 SMALL ELECfRICAL APPLIANCES $0
320 TELEVISIONS, VIDEO RECORDERS, A $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $421
340 FURNITURE AND SLEEP EQUIPMENT $0
360 FLOOR COVERINGS $0
370 COMPUTER HARD&SOFI:WARE/CALC $0
380 KITCHENWARE & HOME FURNISHIN $0
400 JEWELRY $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0
460 TOYS, HOBBY GOODS & GAMES $0
490 OPTICAL GOODS $0
500 SPORTING GOODS $0
580 RECREATIONAL VEHICLES . $0
600 HARDWARE, TOOLS & PLUMBING & $0
620 LAWN & GARDEN EQUIPMENT & SUP $0
640 LUMBER & BUILDING MATERIALS $0
670 PAINT & RELATED PRESERVATIVES $0
700 CARS, TRUCKS & POWERED VEHICL $0
720 AUTOMOTIVE FPELS $5,672,462
730 AUTOMOTIVE LUBRICANTS $41,269
740 AUTO TIRES, BATTERIES & ACCESSO $49,256
780 HOUSEHOLD FUELS $13,273
800 PETS,PET FOODS, & SUPPLIES $7 ,650
850 ALL OTHER MERCHANDISE $5,198
Totals $6,068,714
Arroyo Grande cr 118
Average HH Income ~in Trade Area) $51,895
Estimate of Average HH Retail Expenditure . $19,619
Total HH in primary trade area 2,249 1.05341494
Primary Trade Area HH Purchasing Power $44,123,374
Mail &
Phone Mass Warehouse Retail
Estimates of Amount Spent on each retail it m Order Merchants Clubs Stores
Totals $44,124,379 $773,039 $4,801,566 $1,554,521 $37,008,111
100 Groceries & Other Foods $9,339,547 $28,019 $187,402 $1,042,891 $8,081,235
120 MEALS AND SNACKS $4,452,721 $0 $0 $0 $4,444,717
130 ALCOHOLIC DRINKS $582,293 $0 $0 $0 $581,944
140 PACKAGED ALCOHOLIC BEVERAGES $541,721 $0 $5,918 $25,218 $510,585
150 CIGARS, CIGARETTES, AND TOBACC $709 ,252 $0 $66,911 $7,093 $635,249
160 Non-prescription DRUGS, HEALTH AIDS $1,529,104 $6,575 $274,263 $38,047 $1,210,218
180 SOAPS, DETERGENTS, & HOUSEHOL $687,082 $0 $93,772 $21,987 $571,324
190 PAPER AND RELATED PRODUcrS $493,173 $0 $49,627 $9,863 $433,682
200 MEN'S & BOY'S WEAR, EXCEPT FOO $1,506,871 $56,357 $630,658 $17,406 $827,430
220 WOMEN'S & GIRLS' WEAR EXCEPT F $2,126,407 $63,792 $896,789 $24,751 $1,141,140
260 FOOTWEAR, EXCEPT INFANTS' & TO $743,795 $43,735 $304,374 $8,401 $387,333
270 SEWING, KNITIING & NEEDLEWORK $108,589 $1,640 $45,201 $428 $61,320
280 CURTAINS, DRAPERIES & DRY GOOD $335,314 $35,711 $9,421 $3,595 $286,586
300 MAJOR HOUSEHOLD APPLIANCES $513,522 $0 $6,459 $25,676 $481,386
310 SMALL ELECTRICAL APPLIANCES $115,152 $35,547 $31,441 $2,627 $45,536
320 TELEVISIONS, VIDEO RECORDERS, A $1,600,041 $14,720 $477,590 $107,802 $999,929
330 AUDIO EQUIPMENT, MUSICAL INSTR $528,783 $41,615 $146,763 . ,$33,127 $307,277
340 FURNITURE AND SLEEP EQUIPMENT . $1,107,496 $21,818 $34,141 $13,028 $1,038,510
360 FLOOR COVERINGS $231,937 $0 $2,917 $2,783 $226,237
370 COMPUTER HARD&SOFrWARE/CALC $290,785 $65,936 $12,482 $2,908 $209,460
380 KITCHENWARE & HOME FURNISHIN $323,915 $59,536 $91,452 $8,725 $164,203
400 JEWELRY $432,818 $22,204 $4,849 $25,133 $380,658
440 PHOTOGRAPHIC EQUIPMENT & SUPP $296,344 $7,497 $92,649 $11,265 $184,932
460 TOYS, HOBBY GOODS & GAMES $367,313 $26,814 $118,639 $7,150 $214,714
490 OPTICAL GOODS $196,359 $0 $37,296 $18,065 $140,998
500 SPORTING GOODS $532,897 $25,579 $173,811 $10,476 $323,173
580 RECREATIONAL VEHICLES $770,738 $0 $0 $0 $770,738'
600 HARDWARE, TOOLS & PLUMBING & $270,845 $13,949 $84,832 $7,578 $164,487
620 LAWN & GARDEN EQUIPMENT & SUP $447,483 $10,740 $112,188 $9,502 $315,053
640 LUMBER & BUILDING MATERIALS $165,050 $0 $0 $0 $165,048
670 PAINT & RELATED PRESERVATIVES $50,495 $0 $0 $0 $50,419
700 CARS, TRUCKS & POWERED VEHICL $6,250,251 $0 $0 $0 $6,250,135
720 AUTOMOTIVE FUELS $2,915,767 $0 $0 $0 $2,913,142
730 AUTOMOTIVE LUBRICANTS $66,353 $0 $0 $0 $66,227
740 AUTO TIRES, BATIERIES & ACCESSO $845,790 $24,105 $298,570 $28,451 $494,663
780 HOUSEHOLD FUELS $120,805 $0 $0 $0 $119,692
800 PETS,PET FOODS, & SUPPLIES $994,071 $0 $180,683 $16~899 $796,488
850 ALL OTHER MERCHANDISE $1,533,500 $167,152 $330,464 $23,645 $1,012,239
Totals $44,124,379 $773,039 $4,801,566 $1,554,521 $37,008,111
Arroyo Grande CT 118
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SICS62.3.9 SICS64.5,9 SICS66 SIC533
Women's Men Family Shoe Variety
Apparel Apparel Apparel Stores Stores
Estimates of Amount Spent on each retail it 01 02 03 04 05
Totals $409.816 $167.853 $398.109 $252,717 $88.988
100 Groceries & Other Foods $0 $0 $0 $0 $1,858
120 MEALS AND SNACKS $0 $0 $0 $0 $9.198
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $0 $0
150 CIGARS, CIGARETI'ES. AND TOBACC $0 $0 $0 $0 $317
160 Non-prescription DRUGS. HEALTH AIDS $1.106 $0 $1,992 $0 $3.353
180 SOAPS. DETERGENTS, & HOUSEHOL $0 $0 $0 $0 $956
190 PAPER AND RELATED PRODUCTS $0 $0 $0 $0 $1,557
200 MEN'S & BOY'S WEAR. EXCEPT FOO $14,101 $154,623 $182.769 $4,858 $8.186
220 WOMEN'S & GIRLS' WEAR EXCEPT F $377.998 $8,718 $169,720 ... $2,989 $13.152
260 FOOTWEAR, EXCEPT INFANTS' & TO $6,126 $4,340 $21.768 .$244.652 $5,214
270 SEWING, KNITI1NG & NEEDLEWORK $71 $0 $172 $0 $2.908
280 CURTAINS. DRAPERIES & DRY GOOD $576 $0 $10.884 $0 $8,186
300 MAJOR HOuSEHOLD APPLIANCES $0 $0 $0 $0 $531
310 SMALL ELECTRICAL APPLIANCES $0 $0 $12 $0 $287
320 TELEVISIONS, VIDEO RECORDERS, A $0 $0 $0 $0 $2,551
330 AUDIO EQUIPMENT. MUSICAL INSTR $0 $0 $0 $0 $804
340 FURNITURE AND SLEEP EQUIPMENT $0 $0 $958 $0 $1,065
360 FLOOR COVERINGS $0 $0 $162 $0 $928
370 COMPUTER HARD&SOFTWARE/CALC $0 $0 $0 $0 $0
380 KITCHENWARE & HOME FURNISHIN $0 $0 $0 $0 $0
400 JEWELRY $9,313 $26 $8,083 $0 $2.380
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $0 $0 $0 $576
460 TOYS. HOBBY GOODS & GAMES $13 $5 $64 $0 $7,341
490 OPTICAL GOODS $0 $0 $28 $0 $0
500 SPORTING GOODS $79 $142 $876 $217 $725
580 RECREA TION:AL VEHICLES $0 $0 $0 $0 $0
600 HARDWARE. TOOLS & PLUMBING & $0 $0 $0 $0 $1.173
620 LAWN & GARDEN EQUIPMENT & SUP $0 $0 $0 $0 $1,764
640 LUMBER & BUILDING MATERIALS $0 $0 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $0 $0 $0 $151
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $0 $0
730 AUTOMOTIVE LUBRICANTS $0 $0 $0 $0 $133
740 AUTO TIRES. BATIERIES & ACCESSO $0 $0 $0 $0 $373
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 . PETS ,PET FOODS. & SUPPLIES $0 $0 $0 $0 $2.087
850 ALL OTHER MERCHANDISE $434 $0 $621 $0 $11.233
Totals $409,816 $167.853 $398.109 $252.717 $88.988
Arroyo Grande CT 118
Average HH Income . (in Trade Area)
Estimate of Average HH Retail Expenditure
TotalHH in primary trade area
Primary Trade Area HH Purchasing Power SICS39 SICS947
SICS31 SICS91 Other Gift SICS941
Dept. Drug Gen Art Goods Sporting
Stores Stores Merch. Novelties Goods
Estimates of Amount Spent on each retail it 07 27 09 11 12
Totals $2,351,505 $1,668,526 $452,336 $87,598 $111,122
100 Groceries & Other Foods $16,750 $122,608 $11,167 $0 $0
120 MEALS AND SNACKS $36,790 $8,905 $0 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $585 $39,176 $4,479 $0 $0
150 CIGARS, CIGARETTES, AND TOBACC $11,437 $136,061 $8,260 $667 $0
160 Non-prescription DRUGS, HEALTH AIDS $50,597 $508,717 $7,004 $148 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $21,522 $48,574 $12,913 $0 $0
190 PAPER AND RELATED PRODUcrS $4,360 $31,733 $6,851 $358 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $413,260 $1,619 $30,945 $1,349 $1,529
220 WOMEN'S & GIRLS' WEAR EXCEPT F $508,142 $3,287 $31,086 $0 $6,217
260 FOOTWEAR, EXCEPT INFANTS' & TO $79,412 $165 $8,422 $0 $13,195
270 SEWING, KNITTING & NEEDLEWORK $36,392 $7,948 $1,234 $48 $0
280 CURTAINS, DRAPERIES & DRY GOOD $168,118 $566 $19,101 $485 $0
300 MAJOR HOUSEHOLD APPLIANCES $163,881 $923 $33,998 $0 $0
310 SMALL ELECTRICAL APPLIANCES $6,713 $12,157 $3,585 $14 $0
320 TELEVISIONS, VIDEO RECORDERS, A $229,577 $85,534 $74,825 $510 $77
330 AUDIO EQUIPMENT, MUSICAL INSTR $26,941 $51,329 $15,280 $402 $0
340 FURNITURE AND SLEEP EQUIPMENT $163,977 $3,115 $30,879 "$3,407 $0
360 FLOOR COVERINGS $18,093 $0 $1,392 $0 $0
370 COMPUTER HARD&SOFfWARE/CALC $27,673 $0 $8,598 $174 $0
380 KITCHENWARE & HOME FURNISHIN $4,921 $13,341 $1,529 $31 $0
400 JEWELRY. $78,549 $4,273 $51,572 $5,118 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $19,589 $76,689 $5,377 $160 $51
460 TOYS, HOBBY GOODS & GAMES . $49,677 $28,292 $14,852 $2,117 $358
490 OPTICAL GOODS $1,083 $96,093 $111 $0 $114
500 SPORTING GOODS $40,831 $40,975 $15,463 $0 $86,108
580 RECREATIONAL VEHICLES $780 $0 $0 $0 $3,354
600 HARDWARE, TOOLS & PLUMBING & $19,352 $19,241 $5,982 $0 $0
620 LAWN & GARDEN EQIDPMENT & SUP $33,115 $31,712 $5,682 $0 $118
640 LUMBER & BUILDING MATERIALS $4,857 $0 $502 $0 $0
670 PAINT & RELATED PRESERVATIVES $5,807 $151 $858 $0 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $2,916 $0 $2,916 $0 $0
730 AUTOMOTIVE LUBRICANTS $11,015 $1,228 $3,052 $0 $0
740 AUTO TIRES, BATTERIES & ACCESSO $36,215 $32,815 $5,600 $0 $0
780 HOUSEHOLD FUELS $0 $0 $120 $0 $0
800 PETS,PET FOODS, & SUPPLIES $3,653 $51,645 $3,131 $0 $0
850 ALL OTHER MERCHANDISE $54,923 $209,653 $25,569 $72,611 $0
Totals $2,351,505 $1,668,526 $452,336 $87,598 $111.'~
. ..----.._....._..-
_._,----
Arroyo Grande cr 118
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS946 , SICS942
Photo SICS735,6 Stadonary SICS944
SICS992 Equipment Music & Book Jewelry
Florists & Supplies Stores Stores Stores
Estimates of Amount Spent on each retail it 13 14 15 16,10 17
Totals $776 $30,680 $79,904 $132,818 $212,342
100 Groceries & Other Foods $0 $0 $0 $821 $0
120 MEALS AND SNACKS $0 $0 $0 $3,144 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 SO
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $170 $0
150 CIGARS, CIGARETTES, AND TOBACC $0 $0 SO SI,218 $0
160 Non-prescripdon DRUGS, HEALTH AIDS $0 $0 SO $100 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 SO $0 $0
190 PAPER AND RELATED PRODUcrS $0 $0 $0 $63 SO
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $0 $0 $431 SO
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $1,196 SO S736 SO
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $0 $82 SO
270 SEWING, KNITIING & NEEDLEWORK $0 $0 SO S6 SO
280 CURTAINS, DRAPERIES & DRY GOOD $0 $0 SO S62 SO
300 MAJOR HOUSEHOLD APPLIANCES $0 $0 $36 $109 $0
310 SMALL ELECTRICAL APPLIANCES $0 $0 $0 $7 $30
320 TELEVISIONS, VIDEO RECORDERS, A $0 $7,823 $12,280 $174 $765
330 AUDIO EQUIPMENT, MUSICAL INSTR $0 $824 $67,222 $880 S141
340 FURNITURE AND SLEEP EQUIPMENT $0 $0 $121 $1,893 SO
360 FLOOR COVERINGS $0 $0 $0 $0 $0
370 COMPUTER HARD&SOFIWARE/CALC $0 $997 $36 $12,788 $0
380 KITCHENWARE & HOME FURNISHIN $0 $2 SO $2,274 SO
400 JEWELRY $0 $0 SO $524 $210,257
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $19,768 $0 $102 $32
460 TOYS, HOBBY GOODS & GAMES $452 $0 $0 , $427 $0
490 OPTICAL GOODS $0 $69 $0 $11 $0
500 SPORTING GOODS $0 $0 SO $149 SO
580 RECREATIONAL VEHICLES $0 $0 $0 $53 SO
600 HARDWARE, TOOLS Be PLUMBING & $0 $0 $0 S80 $0
620 LAWN & GARDEN EQUIPMENT & SUP $49 $0 SO S94 SO
640 LUMBER & BUILDING MATERIALS $0 $0 SO $0 SO
670 PAINT & RELATED PRESERVATIVES $0 $0 $0 $35 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AurOMOTIVE FUELS $0 $0 $0 $0 SO
730 AurOMOTIVE LUBRICANTS $0 $0 SO $0' SO
740 AurO TIRES, BATI'ERIES & ACCESSO $0 $0 SO SO $0
780 HOUSEHOLD FUELs $0 $0 SO $0 $0
800 PETS,PET FOODS, & SUPPLIES $0 $0 $0 SO $0
850 ALL OTHER MERCHANDISE $275 $0 $209 $106,386 $1,117
Totals $776 $30,680 $79,904 $132,818 $212,342
.. '.
Arroyo Grande cr 118
Average HH Income . {in Trade Area)
Estimate of Average HH Retail Expenditure .
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS734 SICS945,8 SICS41
Office & SICS993 Grocery SICS92 SICS812,3
School Other Stores Liquor Eating &
Supply Specialty (all) Stores Drinking
Estimates of Amount Spent on each retail it 18 19,25,26 20,21,33,34 22 24,35,36
Totals $139,176 $338,781 $11,989,137 $178,571 $4,839,743
100 Groceries & Other Foods $0 $8,392 $7,894,062 $4,650 $1,858
120 MEALS AND SNACKS $0 $1,455 $89,054 $4,599 $4,249,264
130 ALCOHOLIC DRINKS $0 $0 $0 $5,823 $575,888
140 PACKAGED ALCOHOLIC BEVERAGES $0 $79 $314,671 $135,124 $4,728
150 CIGARS, CIGARETTES, AND TOBACC $0 $5,713 $400,624 $9,531 $2,541
160 Non-prescription DRUGS, HEALTH AIDS $0 SI,559 $615,723 S14,379 SO
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $484,979 $0 $0
190 PAPER AND RELATED PRODUcrS $0 SI,431 $386,084 $0 SO
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $4,854 $1,799 $0 SO
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $8,052 $2,435 $0 SO
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $1,231 $1,241 SO $0
270 SEWING, KNITTING & NEEDLEWORK $0 $415 $11,354 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $0 $19,433 $566 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $0 $77 $0 $0 $0
310 SMALL ELECTRICAL APPLIANCES $0 $97 $19,083 SO $0
320 TELEVISIONS, VIDEO RECORDERS, A $298 S80 $110,294 SO SO
330 AUDIO EQUIPMENT, MUSICAL INSTR $150 $1,331 $70,620 SO $0
340 FURNITURE AND SLEEP EQUIPMENT $161 $12,162 $0 ftl' $0 SO
360 FLOOR COVERINGS $0 $1,044 SO SO SO
370 COMPUTER HARD&SOFTWARE/CALC S117,590 $6,414 SO SO SO
380 KITCHENWARE & HOME FURNISHIN $20,910 SI,141 $89,383 SO $0
400 JEWELRY $0 $974 $1,165 $0 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $26 $61,515 $0 $0
460 TOYS, HOBBY GOODS & GAMES $0 $69,543 $36,375 $0 $0
490 OPTICAL GOODS $0 $24,827 $18,614 $0 $0
500 SPORTING GOODS $0 $4,375 $52,682 $242 $0
580 RECREATIONAL VEHICLES $0 $2S $0 $0 $0
600 HARDWARE, TOOLS & PLUMBING & $0 $119 $34,851 $0 $0
620 LAWN & GARDEN EQUIPMENT & SUP $0 $288 $107,166 $0 $0
640 LUMBER & BUILDING MATERIALS .$0 $75 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $46 $0 $0 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $148,704 $2,916 $2,916
730 AUTOMOTIVE LUBRICANTS $0 $0 $6,503 $66 $66
740 AUTO TIRES, BATTERIES & ACCESSO $0 $0 $94,660 $0 $0
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS, PET FOODS, & SUPPLIES $0 $138,341 $588,758 $0 $0
850 ALL OTHER MERCHANDISE $67 $25,181 $346,172 $1,241 $2,482
Totals $139,176 $338,781 $11,989,137 $178,571 $,A
Arroyo Grande cr 118
Average HH Income . (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SICS712,3,4,9 SICS72 SICS9_REM SICS98
Home Home 2nd-Hand SIC526 Fuel & Ice
Furnishings Appliance Stores Nurseries Dealers
Estimates of Amount Spent on each retail it 30 31 32 41 46
Totals $1,105,792 $767,434 . $240,797 $64,288 $152,791
100 Groceries & Other Foods $0 $0 $462 $0 $0
120 MEALS AND SNACKS $0 $0 $920 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $233 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $124 $0 $0
150 CIGARS, CIGAREITES, AND TOBACC $0 $0 $121 $0 $0
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 $5,169 $0 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $104 $0 $0
190 PAPER AND RELATED PRODUcrS $0 $0 $779 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $0 $5,217 $540 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $717 $0 $6,696 '$0 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $1,083 $0 $0
270 SEWING, KNITIING & NEEDLEWORK $412 $176 $106 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $52,938 $303 $1,122 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $31,315 $219,314 $3,632 $0 $0
310 SMALL ELEcrRICAL APPLIANCES $168 $2,229 $107 $17 $16
320 TELEVISIONS, VIDEO RECORDERS, A $37,413 $421,062 $5,244 $0 $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $1,206 $66,728 $2,091 $0 $0
340 FURNITURE AND SLEEP EQUIPMENT $777,293 $12,493 $13,310 $958 $0
360 FLOOR COVERINGS $180,122 $928 $1,299 $0 $0
370 COMPUTER HARD&SOFIWARE/CALC $91 $34,047 $686 $0 $0
380 KITCHENWARE & HOME FURNISHIN $18,879 $6,054 $122 $0 $0
400 JEWELRY $793 $768 $6,466 $0 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $957 $90 $0 $0
460 TOYS, HOBBY GOODS & GAMES $256 $0 $504 $2,185 $0
490 OPTICAL GOODS $0 $0 $47 $0 $0
500 SPORTING GOODS $121 $0 $3,914 $242 $0
580 RECREATIONAL VEHICLES $0 $0 $234 $1,560 $0
600 HARDWARE, TOOLS & PLUMBING & $235 $704 $232 $645 $261
620 LAWN & GARDEN EQUIPMENT & SUP $441 $588 $48,217 $49,946 $505
640 LUMBER & BUILDING MATERIALS $846 $167 $228 $0 $978
670 PAINT & RELATED PRESERVATIVES $404 $50 $65 $61 $41
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $772 $0 $34,508
730 AUTOMOTIVE LUBRICANTS $0 $0 $62 $438' $2,446
740 AUTO TIRES, BA ITERIES & ACCESSO $0 $0 $121 $597 $365
780 HOUSEHOLD FUELS $0 $0 $66 $168 $112,198
800 PETS , PET FOODS, & SUPPLIES $0 $0 $0 $4,697 $0
850 ALL OTHER MERCHANDISE $2,141 $865 $131,154 $2,234 $1,473
Totals $1,105,792 $767,434 $240,797 $64,288 $152,791
Arroyo Grande CT 118
Average HH Income ~ (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SIC555,7,9
SICS21 Auto, Boats SICS53
Building SICS25 SICS23 Motorcycles Auto
Materials Hardware Paint,etc DeaJers Supply
Estimates of Amount Spent on each retail it 50 51 53 60,64,63,66 61
Totals $274,856 $80,565 $38,626 $7,202,310 $252,187
100 Groceries & Other Foods $0 $0 SO SO SO
120 MEALS AND SNACKS' $0 $0 $0 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 SO
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 SO SO
150 CIGARS, CIGARETIES, AND TOBACC $0 $0 $0 SO SO
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 SO SO $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 SO $0 $0
190 PAPER AND RELATED PRODUCTS $0 $0 $0 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $150 $150 $150 $0 $900
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $0 SO SO SO
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $0 SO $401
270 SEWING, KNITTING & NEEDLEWORK $6 $68 $6 SO SO
280 CURTAINS, DRAPERIES & DRY GOOD $606 S303 $3,335 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $11,333 $7,136 $71 $0 $9,031
310 SMALL ELECTRICAL APPLIANCES $440 $423 $34 SO $118
320 TELEVISIONS, VIDEO RECORDERS, A $14 $2,891 $14 $0 $8,503
330 AUDIO EQUIPMENT, MUSICAL INSTR $13 $295 $13 $0 $804
340 FURNITURE AND SLEEP EQUIPMENT $13,452 $2,059 $142 .r SO $1,065
360 FLOOR COVERINGS $14,382 $1,624 $6,263 $0 $0
370 COMPUTER HARD&SOFfWARE/CALC $91 $91 $91 $91 $0
380 KITCHENWARE & HOME FURNISHIN $2,571 $2,990 $56 $0 $0
400 JEWELRY $0 $0 $0 $0 $397
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $0 $0 $0 $0
460 TOYS, HOBBY GOODS & GAMES $23 $842 $23 $0 $1,366
490 OPTICAL GOODS $0 $0 $0 $0 $0
500 SPORTING GOODS $242 $2,174 $0 $72,651 $966
580 RECREATIONAL VEHICLES $78 $78 $78 $763,717 $780
600 HARDWARE, TOOLS & PLUMBING & $45,312 $34,342 $457 $94 $1,407
620 LAWN & GARDEN EQUIPMENT & SUP $20,182 $11,149 $157 $941 $2,939
640 LUMBER & BUILDING MATERIALS $150,035 $2,256 $S,103 $0 $0
670 PAINT & RELATED PRESERVATIVES $12,760 $7,453 $22,334 $0 $202
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $6,250,135 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $2,916 $5,832
730 AUTOMOTIVE LUBRICANTS $591 $1,427 SO $8,414 Sl1,081
740 AUTO TIRES, BATIERIES & ACCESSO $299 $896 S112 S93,374 S205,715
780 'HOUSEHOLD FUELS $539 $156 $0 $48 $60
800 PETS,PET FOODS, & SUPPLIES $0 $522 $0 $0 $0
850 ALL OTHER MERCHANDISE $1,738 $1,241 $186 $9,930 $621
Totals $274,856 $80,565 $38,626 $7,202,310 $252,187
-.._-
Arroyo Grande cr 118
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SICS54
Service
Stations
Estimates of Amount Spent on each retail it 62 .
Totals $2,897,967
100 Groceries & Other Foods $18.608
120 MEALS AND SNACKS $41.389
130 ALCOHOLIC DRINKS $0
140 PACKAGED ALCOHOLIC BEVERAGES $11,447
150 CIGARS, CIGARETIES. AND TOBACC $58.758
160 Non-prescription DRUGS, HEALTH AIDS $372
180 SOAPS. DETERGENTS, & HOUSEHOL $2.277
190 PAPER AND RELATED PRODUCfS $467
200 MEN'S & BOY'S WEAR. EXCEPT Foo $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0
260 FOOTWEAR. EXCEPT INFANTS' & TO $0
270 SEWING, KNITI'ING & NEEDLEWORK $0
280 CURTAINS, DRAPERIES & DRY GOOD $0
." 300 MAJOR HOUSEHOLD APPLIANCES $0
310 SMALL ELECfRICAL APPLIANCES $0
320 TELEVISIONS. VIDEO RECORDERS, A $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $201
340 FURNITURE AND SLEEP EQUIPMENT $0
360 FLOOR COVERINGS $0
370 COMPUTER HARD&SOFlWARElCALC $0
380 KITCHENWARE & HOME FURNISHIN $0
400 JEWELRY $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0
460 TOYS. HOBBY GOODS & GAMES $0
490 OPTICAL GOODS $0
500 SPORTING GOODS $0
580 RECREATIONAL VEHICLES $0
600 HARDWARE, TOOLS & PLUMBING & $0
620 LAWN & GARDEN EQUIPMENT & SUP $0
640 LUMBER & BUILDING MATERIALS $0
670 PAINT & RELATED PRESERVATIVES $0
700 CARS. TRUCKS & POWERED VEHICL $0
720 AUTOMOTIVE FUELS $2.708,747
730 AUTOMOTIVE LUBRICANTS $19.707
740 AUTO TIRES, BATIERIES & ACCESSO $23.521
780 HOUSEHOLD FUELS $6,338
800 PETS,PET FOODS, & SUPPLIES $3,653
850 ALL OrnER MERCHANDISE $2,482
Totals $2,897.967
Arroyo Grande CT 123
Average HH Income .. (in Trade Area) $51,599
Estimate of Average HH Retail Expenditure $19,507
Total HH in primary trade area 3,352 1.05341494
Primary Trade Area HH Purchasing Power $65.387,344
Mail &
Phone Mass Warehouse Retail
Estimate~ of Amount Spent on each retail it m Order Merchants Clubs Stores
Totals $65.388.833 $1.145.583 $7.115,540 $2,303.676 $54.843.088
100 Groceries & Other Foods $13,840,469 $41,521 $277,715 $1.545,482 $11.975,750
120 MEALS AND SNACKS $6,598,579 $0 $0 $0 $6.586.719
130 ALCOHOLIC DRINKS $862,912 $0 $0 $0 $862.394
140 PACKAGED ALCOHOLIC BEVERAGES $802.788 $0 $8.771 $37.371 $756,646
150 CIGARS..CIGARETIES, AND TOBACC $1,051,056 $0 $99.156 $10.511 $941,389
160 Non-prescription DRUGS. HEALTH AIDS $2.266.010 $9.744 $406,437 $56.383 $1.793,447
180 SOAPS. DETERGENTS. & HOUSEHOL $1,018.202 $0 $138,962 $32,582 $846,657
190 PAPER AND RELATED PRODUCTS $730,844 $0 $73,544 $14,617 $642,683
200 MEN'S & BOY'S WEAR. EXCEPT F09 $2,233,063 $83.517 $934,585 $25,795 $1,226,186
220 WOMEN'S & GIRLS' WEAR EXCEPT F $3.151.166 $94.535 $1,328.970 $36,680 $1,691,080
260 FOOTWEAR. EXCEPT INFANTS' & TO $1,102,245 $64.812 $451.058 $12,449 $573,997
270 SEWING, KNITIING & NEEDLEWORK $160,921 $2.430 $66.985 $634 $90,872
280 CURTAINS. DRAPERIES & DRY GOOD $496.908 $52,921 $13.962 $5.328 $424.698
300 MAJOR HOUSEHOLD APPLIANCES $760.999 $0 $9.572 . $38.050 $713.376
310 SMALL ELECI'RICAL APPLIANCES $170,646 $52.679 $46,594 $3.893 $67.481
320 TELEVISIONS. VIDEO RECORDERS. A $2.371.135 $21,814 $707.751 $159,754 $1,481.815
330 AUDIO EQUIPMENT. MUSICAL INSTR $783,615 $61.671 $217.491 $49,092 $455.361
340 FURNITURE AND SLEEP EQUIPMENT $1.641,222 $32.332 $50,594 $19,307 $1,538,989
360 FLOOR COVERINGS $343,713 $0 _ $4.323 $4,125 $335,265
370 COMPUTER HARD&SOFI'WARE/CALC $430,921 $97.711 $18,497 $4.309 $310,403
380 KITCHENWARE & HOME FURNISHIN $480,016 $88,~27 $135,525 $12.929 $243,335
400 JEWELRY $641,402 $32,904 $7,186 $37,246 $564,105
440 PHOTOGRAPHIC EQUIPMENT & SUPP $439,158 $11.111 $137,298 $16,694 $274,055
460 TOYS, HOBBY GOODS & GAMES $544,328 $39.736 $175,814 $10,596 $318,189
490 OPTICAL GOObS $290,988 $0 $55.269 $26.771 $208,948
500 SPORTING GOODS $789,711 $37.906 $257,575 $15,524 $478.917
580 RECREATIONAL VEHICLES $1,142,173 $0 $0 $0 $1,142.173
600 HARDWARE. TOOLS & PLUMBING & $401.371 $20.671 $125.714 $11,230 $243,756
620 LAWN & GARDEN EQUIPMENT & SUP $663,134 $15,915 $166,254 $14.081 $466,884
640 LUMBER & BUILDING MATERIALS $244.592 $0 $0 $0 $244,588
670 PAINT & RELATED PRESERVATIVES $74,829 $0 $0 $0 . $74,7i7
700 CARS, TRUCKS & POWERED VEHICL $9,262,377 $0 $0 $0 $9.262,205
720 AUTOMOTIVE FUELS $4.320.935 $0 $0 $0 $4.317,046
730 AUTOMOTIVE LUBRICANTS $98,330 $0 $0 $0 $98,143
740 AUTO TIRES. BATTERIES & ACCESSO $1.253,393 $35.722 $442.458 $42,162 $733,052
780 HOUSEHOLD FUELS $179.023 $0 $0 $0 $177,374
800 PETS,PET FOODS, & SUPPLIES $1,473,135 $0 $267,758 $25,043 $1,180,332
850 ALL OTHER MERCHANDISE $2,272,525 $247,705 $489.722 $35.040 $1,500,059
Totals $65,388,833 $1,145,583 $7,115,540 $2,303,676 $54,843,088
--- ~ ----_._.._._,_...~----
Arroyo Grande CT 123
Average HH Income . (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SICS62,3,9 SICS64,5,9 SICS66 SICS33
Women's Men Family Shoe Variety
Apparel Apparel Apparel Stores Stores
Estimates of Amount Spent on each retail it 01 02 03 04 05
Totals $607,315 $248,746 $589,966 $374,506 $131,873
100 Groceries &. Other Foods $0 $0 $0 $0 $2,753
120 MEALS AND SNACKS $0 $0 $0 $0 $13,630
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $0 $0
150 CIGARS, CIGARETIES, AND TOBACC $0 $0 $0 $0 $470
160 Non-prescription DRUGS, HEALTH AIDS $1,639 $0 $2,952 $0 $4,969
180 SOAPS, DETERGENTS, &. HOUSEHOL $0 $0 $0 $0 $1,417
190 PAPER AND RELATED PRODUCTS $0 $0 $0 $0 $2,307
200 MEN'S &. BOY'S WEAR, EXCEPT FOO $20,896 $229,139 $270,849 $7,199 $12,131
220 WOMEN'S &. GIRLS' WEAR EXCEPT F $560,163 $12,919 . $251,511 . $4,430 $19,490
260 FOOTWEAR, EXCEPT INFANTS' &. TO $9,079 $6,431 $32,259 . $362,556 $7,727
270 SEWING, KNITIING &. NEEDLEWORK $104 $0 $255 $0 $4,310
280 CURTAINS, DRAPERIES &. DRY GOOD $854 $0 $16,130 $0 $12,131
300 MAJOR HOUSEHOLD APPLIANCES $0 $0 $0 $0 $787
310 SMALL ELECTRICAL APPLIANCES $0 $0 $18 $0 $426
320 TELEVISIONS, VIDEO RECORDERS, A $0 $0 $0 $0 $3,780
330 AUDIO EQUIPMENT, MUSICAL INSTR $0 $0 $0 $0 $1,192
340 FURNITURE AND SLEEP EQUIPMENT $0 $0 $1,420 $0 $1,578
360 FLOOR COVERINGS $0 $0 $241 $0 $1,375
370 COMPlITER HARD&.SOFfW ARE/CALC $0 $0 $0 $0 $0
380 KITCHENWARE &. HOME FURNISHIN $0 $0 $0 $0 $0
400 JEWELRY $13,801 $38 $11,978 $0 $3,527
440 PHOTOGRAPHIC EQUIPMENT &. SUPP $0 $0 $0 $0 $854
460 TOYS, HOBBY GOODS &. GAMES $19 $7 $95 $0 $10.878
490 OPTICAL GOODS $0 $0 $41 $0 $0
500 SPORTING GOODS $116 $211 $1,298 $322 $1,074
580 RECREATIONAL VEHICLES $0 $0 $0 $0 $0
600 HARDWARE, TOOLS &. PLUMBING &. $0 $0 $0 $0 $1,738
620 LAWN&. GARDEN EQUIPMENT &. SUP $0 $0 $0 $0 $2,613
640 LUMBER &. BUILDING MATERIALS $0 $0 $0 $0 $0
670 PAINT &. RELATED PRESERVATIVES $0 $0 $0 $0 $224
700 CARS, TRUCKS &. POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $0 $0
730 AUTOMOTIVE LUBRICANTS $0 $0 $0 $0' $197
740 AUTO TIRES, BATIERIES &. ACCESSO $0 $0 $0 $0 $553
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS,PET FOODS, &. SUPPLIES $0 $0 $0 $0 $3,093
850 ALL OTHER MERCHANDISE $644 $0 $920 $0 $16,646
Totals $607,315 $248,746 $589,966 $374,506 $131,873
Arroyo Grande CT 123
Average HH Iccome '. (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS39 SICS947
SICS31 SICS91 Other Gift SICS941
Dept. Drug Gen Art Goods Sporting
Stores Stores Merch. Novelties Goods
Estimates of Amount Spent on each retail it 07 27 09 11 12
Totals $3,484,744 $2,472,623 $670,325 $129,814 $164,674
100 Groceries & Other Foods $24,822 $181,695 $16,548 $0 $0
120 MEALS AND SNACKS $54,520 $13,197 $0 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $867 $58,056 . $6,638 $0 $0
150 CIGARS, CIGAREITES, AND TOBACC $16,949 $201,632 $12,240 $988 $0
160 Non-prescription DRUGS, HEALTH AIDS $74,981 $753,878 $10,379 $219 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $31,894 $71,982 $19,136 $0 $0
190 PAPER AND RELATED PRODUCTS $6,461 $47,026 $10,152 $531 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $612,419 $2,400 $45,858 $2,000 $2,266
220 WOMEN'S & GIRLS' WEAR EXCEPT F $753,027 $4,871 $46,068 $0 $9,214
260 FOOTWEAR, EXCEPT INFANTS' & TO $117,682 $245 $12,481 $0 $19,554
270 SEWING, KNITTING & NEEDLEWORK $53,930 $11,778 $1,828 $72 $0
280 CURTAINS, DRAPERIES & DRY GOOD $249,138 $839 $28,306 $719 $0
300 MAJOR HOUSEHOLD APPLIANCES $242,859 $1,367 $50,382 $0 $0
310 SMALL ELECTRICAL APPLIANCES $9,948 $18,015 $5,312 $20 $0
320 TELEVISIONS, VIDEO RECORDERS, A $340,215 $126,755 $110,885 $756 $113
330 AUDIO EQUIPMENT, MUSICAL INSTR $39,924 $76,066 $22,643 $596 $0
340 FURNITURE AND SLEEP EQUIPMENT $243,001 $4,617 $45,760 "$5,049 $0
360 FLOOR COVERINGS $26,813 $0 $2,063 $0 $0
370 COMPUTER HARD&SOFrWARE/CALC $41,009 $0 $12,742 $258 $0
380 KITCHENWARE & HOME FURNISHIN $7,292 $19,770 $2,266 $46 $0
400 JEWELRY $116,403 $6,333 $76,426 $7,584 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $29,029 $113,647 $7,969 $237 $76
460 TOYS, HOBBY GOODS & GAMES $73,617 $41,926 $22,009 $3,137 $531
490 OPTICAL GOODS $1,606 $142,402 $165 $0 $169
500 SPORTING GOODS $60,509 $60,722 $22,915 $0 $127,605
580 RECREATIONAL VEHICLES $1,156 $0 $0 $0 $4,971
600 HARDWARE, TOOLS & PLUMBING & $28,679 $28,513 $8,864 $0 $0
620 LAWN & GARDEN EQUIPMENT & SUP $49,073 $46,995 $8,421 $0 $174
640 LUMBER & BUILDING MATERIALS $7,198 $0 $745 $0 $0
670 PAINT & RELATED PRESERVATIVES $8,605 $224 $1,272 $0 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $4,321 $0 $4,321 $0 $0
730 AUTOMOTIVE LUBRICANTS $16,323 $1,819 $4,523 $0 $0
740 AUTO TIRES, BAITERIES & ACCESSO $53,667 $48,630 $8,299 $0 $0
780 HOUSEHOLD FUELS $0 $0 $178 $0 $0
800 PETS,PET FOODS, & SUPPLIES $5,413 $76,534 $4,640 $0 $0
850 ALL OTHER MERCHA,NDISE $81,392 $310,690 $37,891 $107,603 $0
Totals $3,484,744 $2,472,623 $670,325 $129,814 $164,674
---"-----. .- .~_._.. ...- -
Arroyo Grande cr 123
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS946 , SICS942
Photo SICS735,6 Stadonary SICS944
SICS992 Equipment Music & Book Jewelry
Florists & Supplies Stores Stores Stores
Estimates of Amount Spent on each retail it 13 14 15 16,10 17
Totals $1,149 $45,465 $118;411 $196,826 $314,674
100 Groceries & Other Foods $0 $0 $0 $1,216 $0
120 MEALS AND SNACKS $0 $0 $0 $4,659 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $252 $0
150 CIGARS, CIGARETIES, AND TOBACC $0 $0 $0 $1,805 $0
160 Non-prescripdon DRUGS, HEALTH AIDS $0 $0 $0 $148 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $0 $0 $0
190 PAPER AND RELATED PRODUCTS $0 $0 $0 $94 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $0 $0 $638 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $1,772 $0 . $1,090 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $0 $122 $0
270 SEWING, KNITI'ING & NEEDLEWORK $0 $0 $0 $9 $0
280 CURTAINS, DRAPERIES & DRY GOOD $0 $0 $0 $92 $0
300 ~OR HOUSEHOLD APPLIANCES $0 $0 $53 .$161 $0
310 SMALL ELECTRICAL APPLIANCES $0 $0 $0 $10 $45
320 TELEVISIONS, VIDEO RECORDERS, A $0 $11,593 $18,198 $258 $1,134
330 AUDIO EQUIPMENT, MUSICAL INSTR $0 $1,222 $99,618 $1,305 $209
340 FURNITURE AND SLEEP EQUIPMENT $0 $0 $179 $2,805 $0
360 FLOOR COVERINGS $0 $0 $0 . $0 $0
370 COMPUTER HARD&SOFTWARE/CALC $0 $1,478 $53 $18,950 $0
380 KITCHENWARE & HOME FURNISHIN $0 $4 $0 $3,370 $0
400 JEWELRY $0 $0 $0 $776 $311 ,584
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $29,295 $0 $151 $47
460 TOYS, HOBBY GOODS & GAMES $670 $0 $0 $633 $0
490 OPTICAL GOODS $0 $103 $0 $17 $0
500 SPORTING GOODS $0 $0 $0 $220 $0
580 RECREATIONAL VEHICLES $0 $0 $0 $79 $0
600 HARDWARE, TOOLS & PLUMBING & $0 $0 $0 $119 $0
620 LAWN & GARDEN EQUIPMENT & SUP $73 $0 $0 $139 $0
640 LUMBER & BUILDING MATERIALS $0 $0 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $0 $0 $51 $0
700 CARS; TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $0 $0
730 AUTOMOTIVE LUBRICANTS $0 $0 $0 $0. $0
740 AUTO TIRES, BATIERIES & ACCESSO $0 $0 $0 $0 $0
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS,PET FOODS, & SUPPLIES $0 $0 $0 $0 $0
850 ALL OTHER MERCHANDISE $407 $0 $310 $157,655 $1,655
Totals $1,149 $45,465 $118,411 $196,826 $314,674
Arroyo Grande CT 123
Average HH Income " (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS734 SICS945,8 SICS41
Office & SICS993 Grocery SICS92 SICS812,3
School Other Stores Liquor Eating &
Supply Specialty (all) Stores Drinking
Estima~s of Amount Spent on each retail it 18 19,2S,26 20,21,33,34 22 24,35,36
.
Totals $206,248 $502,047 $17,766,951 $264,628 $7,172,116
100 Groceries & Other Foods $0 $12,436 $11,698,375 $6,890 $2,753
120 MEALS AND SNACKS $0 $2,156 $131,972 $6,815 $6,297,072
130 ALCOHOLIC DRINKS $0 $0 $0 $8,629 $853,420
140 PACKAGED ALCOHOLIC BEVERAGES $0 $117 $466,318 $200,244 $7,007
150 CIGARS, CIGARETTES, AND TOBACC $0 $8,466 $593,693 $14,124 $3,766
160 Non-prescription DRUGS, HEALTH AIDS $0 $2,310 $912,452 $21,309 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $718,700 $0 $0
190 PAPER AND RELATED PRODUCTS $0 $2,120 $572,146 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $7,194 $2,666 $0 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $11,933 $3,608 $0 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $1,825 $1,838 $0 $0
270 SEWING, KNITTING & NEEDLEWORK $0 $615 $16,825 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $0 $28,798 $839 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $0 $114 $0 $0 $0
310 SMALL ELECTRICAL APPLIANCES $0 $144 $28,280 $0 $0
320 TELEVISIONS, VIDEO RECORDERS, A $441 $118 $163,447 $0 $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $222 $1,973 $104,653 $0 $0
340 FURNITURE AND SLEEP EQUIPMENT $238 $18,024 $0 .,' $0 $0
360 FLOOR COVERINGS $0 $1,547 $0 $0 $0
370 COMPUTER HARD&SOFfWARE/CALC $174,260 $9,505 $0 $0 $0
380 KITCHENWARE & HOME FURNISHIN $30,988 $1,690 $132,458 $0 $0
400 JEWELRY $0 $1,443 $1,727 $0 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $39 $91,160 $0 $0
460 TOYS, HOBBY GOODS & GAMES $0 $103,057 $53,905 $0 $0
490 OPTICAL GOODS $0 $36,792 $27,584 $0 $0
500 SPORTING GOODS $0 $6,484 $78,071 $358 $0
580 RECREATIONAL VEHICLES $0 $37 $0 $0 $0
600 HARDWARE, TOOLS & PLUMBING & $0 $177 $51,647 $0 $0
620 LAWN & GARDEN EQUIPMENT & SUP $0 $427 $158,812 $0 $0
640 LUMBER & BUILDING MATERIALS $0 $112 $0 $0 $0
670 PAINT & RELATED PRESERVATIVES $0 $69 $0 $0 $0
700 CARS, TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $220,368 $4,321 $4,321
730 AUTOMOTIVE LUBRICANTS $0 $0 $9,636 $98 $98
740 AUTO TIRES, BATTERIES & ACCESSO $0 $0 $140,279 $0 $0
780 HOUSEHOLD FUELS $0 $0 $0 $0 $0
800 PETS,PET FOODS, & SUPPLIES $0 $205,011 $872,493 $0 $0
850 ALL OTHER MERCHANDISE $99 $37,317 $512,999 $1,839 $3,679
Totals $206,248 $502,047 $17,766,951 $264,628 $7,172,116
Arroyo Grande Cf 123
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power ,
SIC5712,3,4,9 SIC572 SIC59 _REM SIC598
Home Home 2nd-Hand SIC526 Fuel & Ice
Furnishings Appliance Stores Nurseries Dealers
Estimates of Amount Spent on each retail it 30 31 32 41 46
Totals $1,638,697 $1,137,277 $356,842 $95,269 $226,425
100 Groceries & Other Foods $0 $0 $685 $0 $0
120 MEALS AND SNACKS $0 $0 $1,363 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $345 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $184 $0 $0
150 CIGARS, CIGARETTES, AND TOBACC $0 $0 $179 $0 $0
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 $7,660 SO $0
ISO SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $154 $0 $0
190 PAPER AND RELATED PRODUCfS $0 $0 $1,154 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $0 $0 $7,732 $800 $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $1,063 $0 $9,922 $0 $0
260. FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 '$1,605 $0 $0
270 SEWING, KNI'ITING & NEEDLEWORK $611 $261 $157 $0 $0
280 CURTAINS, DRAPERIES & DRY GOOD $78,451 $449 $1,662 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $46,407 $325,006 $5,382 $0 $0
310 SMALL ELECfRICAL APPLIANCES $249 $3,304 $158 $25 $24
320 TELEVISIONS, VIDEO RECORDERS, A $55,442 $623,980 $7,771 $0 $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $1,788 $98,886 $3,099 $0 $0
340 FURNITURE AND SLEEP EQUIPMENT $1,151,887 $18,514 $19,724 $1,420 $0
360 FLOOR COVERINGS $266,926 $1,375 $1,925 $0 $0
370 COMPUTER HARD&SOFTWARE/CALC $136 $50,455 $1,017 $0 $0
380 KITCHENWARE & HOME FURNISH IN $27,977 $8,972 $181 $0 $0
400 JEWELRY $1,176 $1,138 $9,583 $0 $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $1,418 $133 $0 ' $0
460 TOYS, HOBBY GOODS & GAMES $379 $0 $747 $3,238 $0
490 OPTICAL GOODS $0 $0 $70 $0 $0
500 SPORTING GOODS $179 $0 $5,800 $358 $0
580 RECREATIONAL VEHICLES $0 $0 $347 $2,312 $0
600 HARDWARE, TOOLS & PLUMBING & $348 $1,043 $344 $956 $386
620 LAWN & GARDEN EQUIPMENT & SUP $653 $871 $71,453 $74,017 $749
640 LUMBER & BUILDING MATERIALS $1,253 $248 $337 $0 $1,450
670 PAINT & RELATED PRESERVATIVES $599 $75 $97 $90 $60
700 CARS. TRUCKS & POWERED VEHICL $0 $0 $0 $0 $0
720 AUTOMOTIVE FUELS $0 $0 $1,145 $0 $51,139
730 AUTOMOTIVE LUBRICANTS $0 $0 $92 $649 $3,625
740 AUTO TIRES, BATTERIES & ACCESSO $0 $0 $179 $885 $540
780 HOUSEHOLD FUELS $0 $0 $97 $249 $166,269
Spa PETS,PET FOODS, & SUPPLIES $0 $0 $0 $6,960 $0
850 ALL OTHER MERCHANDISE $3,173 $1,282 $194,360 $3,311 $2,182
Totals $1,638,697 $1,137,277 $356,842 $95,269 $226,425
Arroyo Grande CT 123
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area
Primary Trade Area HH Purchasing Power SICS55.7.9
SICS21 Auto, Boats SICS53
Building SICS25 SICS23 Motorcycles Auto
Materials Hardware Paint.etc Dealers Supply
Estimates of Amount Spent on each retail it SO 51 53 60.64,63.66 61
Totals $407,315 $119,390 $57,240 $10,673,253 $373,721
100 Groceries & Other Foods $0 $0 $0 $0 $0
120 MEALS AND SNACKS $0 $0 $0 $0 $0
130 ALCOHOLIC DRINKS $0 $0 $0 $0 $0
140 PACKAGED ALCOHOLIC BEVERAGES $0 $0 $0 $0 $0
150 CIGARS, CIGAREITES. AND TOBACC $0 $0 $0 $0 $0
160 Non-prescription DRUGS, HEALTH AIDS $0 $0 $0 $0 $0
180 SOAPS, DETERGENTS, & HOUSEHOL $0 $0 $0 $0 $0
190 PAPER AND RELATED PRODUCTS $0 $0 $0 $0 $0
200 MEN'S & BOY'S WEAR, EXCEPT FOO $222 $222 $222 $0 $1,333
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0 $0 $0 $0 $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0 $0 $0 $0 $594
270 SEWING, KNITIING & NEEDLEWORK $9 $100 $9 $0 $0
280 CURTAINS. DRAPERIES & DRY GOOD $899 $449 $4,942 $0 $0
300 MAJOR HOUSEHOLD APPLIANCES $16,794 $10,575 $105 $0 $13.383
310 SMALL ELECTRICAL APPLIANCES $651 $626 $50 $0 $175
320 TELEVISIONS, VIDEO RECORDERS, A $21 $4,284 $21 $0 $12,601
330 AUDIO EQUIPMENT. MUSICAL INSTR $20 $437 $20 . $0 $1,192
340 FURNITURE AND SLEEP EQUIPMENT $19.934 $3,051 $210 .. $0 $1.578
360 FLOOR COVERINGS $21.313 $2.406 $9.281 $0 $0
370 COMPUTER HARD&SOFTWARE/CALC $136 $136 $136 $136 $0
380 KITCHENWARE & HOME FURNISHIN $3,809 $4,431 $83 $0 $0
400 JEWELRY $0 $0 $0 $0 $588
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0 $0 $0 $0 $0
460 TOYS, HOBBY GOODS & GAMES $34 $1,248 $34 $0 $2,024
490 OPTICAL GOODS $0 $0 $0 $0 $0
500 SPORTING GOODS $358 $3,222 $0 $107,663 $1,432
580 RECREATIONAL VEHICLES $116 $116 $116 $1,131,768 $1,156
600 HARDWARE, TOOLS & PLUMBING & $67,149 $50,892 $678 $139 $2,086
620 LAWN & GARDEN EQUIPMENT & SUP $29,909 $16.522 $232 $1,394 $4.356
640 LUMBER & BUILDING MATERIALS $222,340 $3,343 $7,562 $0 $0
670 PAINT & RELATED PRESERVATIVES $18.909 $11.045 $33,097 $0 $299
700 CARS. TRUCKS & POWERED VEHICL $0 $0 $0 $9.262.205 $0
720 AUTOMOTIVE FUELS $0 $0 $0 $4.321 $8.642
730 AUTOMOTIVE LUBRICANTS $875 $2.114 $0 $12.468 $16,421
740 AUTO TIRES. BA TIERIES & ACCESSO $443 $1.328 $166 $138.373 $304,853
780 HOUSEHOLD FUELS $799 $231 $0 $71 $89
800 PETS, PET FOODS, & SUPPLIES $0 $773 $0 $0 $0
850 ALL OTHER MERCHANDISE $2,575 $1,839 $276 $14.715 $920
,
Totals $407.315 $119.390 $57,240 $10.673.253 $373,721
Arroyo Grande CT 123
Average HH Income (in Trade Area)
Estimate of Average HH Retail Expenditure
Total HH in primary trade area ,
Primary Trade Area HH Purchasing Power
SICS54
Service
Stations
Estimates of Amount Spent on each retail it 62
Totals $4,294,558
100 Groceries & Other Foods $27,576
120 MEALS AND SNACKS $61,335
130 ALCOHOLIC DRINKS $0
140 PACKAGED ALCOHOLIC BEVERAGES $16,964
150 CIGARS, CIGAREITES, AND TOBACC $87,075
160 Non-prescription DRUGS, HEALTH AIDS $551
180 SOAPS, DETERGENTS, & HOUSEHOL $3,374
190 PAPER AND RELATED PRODUCTS $692
200 MEN'S & BOY'S WEAR, EXCEPT Foo $0
220 WOMEN'S & GIRLS' WEAR EXCEPT F $0
260 FOOTWEAR, EXCEPT INFANTS' & TO $0
270 SEWING, KNIITING & NEEDLEWORK $0
" 280 CURTAINS, DRAPERIES & DRY GOOD $0
300 MAJOR HOUSEHOLD APPLIANCES $0
310 SMALL ELECTRICAL APPLIANCES $0
320 TELEVISIONS, VIDEO RECORDERS, A $0
330 AUDIO EQUIPMENT, MUSICAL INSTR $298
340 FURNITURE AND SLEEP EQUIPMENT $0
360 FLOOR COVERINGS $0
370 COMPUTER HARD&SOFIWARElCALC $0
380 KITCHENWARE & HOME FURNISHIN $0
400 JEWELRY $0
440 PHOTOGRAPHIC EQUIPMENT & SUPP $0
460 TOYS, HOBBY GOODS & GAMES $0
490 OPTICAL GOODS $0
500 SPORTING GOODS $0
580 RECREATIONAL VEHICLES $0
600 HARDWARE, TOOLS & PLUMBING & $0
620 LAWN & GARDEN EQUIPMENT & SUP $0
640 LUMBER & BUILDING MATERIALS $0
670 PAINT & RELATED PRESERVATIVES $0
700 CARS, TRUCKS & POWERED VEHICL $0
720 AUTOMOTIVE FUELS $4,014,149
730 AUTOMOTIVE LUBRICANTS $29,204
740 AUTO TIRES, BAITERIES & ACCESSO $34,856
780 HOUSEHOLD FUELS $9,393
800 PETS,PET FOODS, & SUPPLIES $5,413
850 ALL OTHER MERCHANDISE $3,679
Totals $4,294,558
Site 1
. Map and Description "
Location: W. Branch & Rancho Parkway
Size: 44 acres, approximately 40 ac. vacant.
Zoning: Planned Development/General Commercial
Constraints: Approximately $5 mil. For Brisco Ave. Underpass.
Access to site mainly off Camino Mercado rather than W. Branch.
Existing restaurant and theaters occupy center of site on W. Branch.
Assets: Fairly good visibility from fteeway.
Good size for significant development.
Best Uses: Business Park.
Assessed Val: Parcel 007-787-048 $ 1,778,920
Parcel 007-781-040 $ 4,673,404
Parcel 007-781-045 $ 81,441
Parcel 007-781-014 $ 312,749
\
Site 2
Location: EI Campo & 101
Size: 180 ac., ,
Zoning: Agriculture, outside City
Constraints: No existing infrastructure
Requires annexation
Interim fteeway access is difficult
Steep topography in some places
Assets: Excellent size to support significant development
Good fteeway visibility.
Views and environment can support high end business park.
Best uses: Mixed use
.,.
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Site 3
Map and Description
Location: EI Camino Real and Brisco Road
Size: 17 ac., ab.out 4.5 acres underutilized as trailer storage.
Zoning: Industrial
Constraints: Former landfill, soils remediation necessary.
Assets: No serious infrastructure deficiencies.
Best Uses: Light manufacturing and service commercial.
Assessed Val: Parcel 077-051-017 $ 241,267
Parcel 077-051-018 $ 303,109
\
I
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Site 4
Map and Description
Location: South side of Grand near Oak Park
Size: 6.5 ac., all vacant
Zoning: General Commercial/Specific Plan Required.
Constraints: Slopes down from Grand.
Assets: Good strategic location at City boundary.
Best Uses: Retail/Local serving office
.
Site 5 "
Existing Auto Dealership Sites
Size: 1.5 ac. And .75 ac.
Zoning: Highway commercial
Constraints: Poor freeway visibility
Freeway access is limited
Assets: Significant locations on the edge of the Village area.
Best uses: Visitor serving hoteVrestaurantlcommercial
Assessed Val: Parcel 007-483-036 $ 133,020
I Parcel 007-483-033 $ 554,552
Parcel 007-542-015 $ 123,187
Parcel 007-542-023 $ 187,030
Parcel 007-542-021 $ 36,080
,
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Site 6
Map and Description
Location: EI Camino Real & Halcyon
Size: 2.8 ac., Currently occupied with service station and restaurant
Zoning: General Commercial
Constraints: Small size.
Adjacent to residential and cemetery.
Assets: Excellent freeway visibility.
Best Uses: Possible auto dealer location, but would only accommodate one.
Assessed Val: Parcel 006-151-023 $ 125,165
Parcel 006-151-025 $ 142,669
Parcel 006-151-026 $ 83,922
Appendix D
Glossary of Terms
Differential Shift The differential shift factor helps determine the performance of a
local industrial sector in relation to the performance of that sector
in a reference economy, which in this report is the state of
California. This statistic identifies whether employment for a
particular industry grew, relative to that industry statewide. A
positive value indicates that the local industry grew faster (or
declined slower) than the industry did statewide. A negative value
indicates that the local industry did not keep pace with the same
industry at the state andlor national level. (The differential shift
factor is also called a shift-share analysis, although the shift-share
terminology can also have a more broad definition.)
Location Quotient The location quotients (LQ) show whether an industry has a higher
or lower concentration in the region versus a reference economy,
which in this report is the state of California. An LQ value over
1.00 signifies a high local concentration of a particular industry,
relative to the state as a whole, while a value below 1.00 indicates
a relatively low industry concentration.
"
SIC The Standard Industrial Classification (SIC) system is a federal
government standard used to define industries and classify
individual establishments. The SIC code defines the type of activity
that a particular industry engages in, and stratifies these activities
into 2,3, and 4 digit numerical categories. The highest level of
detail is given with the 4 digit codes and the broad categories are
identified with 2 digit codes. For example, transportation
equipment manufacturing is identified as SIC 37. Under this
broader category, SIC 371 identifies motor vehicles and equipment.
Under SIC 371 are several 4 digit categories including motor
vehicles and car bodies (SIC 3711), and truck and bus bodies (SIC
3713).
\
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~~
Tr-r'
PRESS RELEASE <! ! D /rectors.
ISSUE DATE: IMMEDIATE RELEASE
ARROYO GRANDE WANTS ITS HOME-BASED BUSINESSES TO GROW
Seyeral of Arroyo Grande's home-based businesses have expanded into larger business
locations and the City wants to know how it can help othefs do the same. This week a
confidential survey will be mailed to those that can adyise the City best - its 189 registered
home-based businesses.
'We are a City without any major industry, so our small and home-based businesses must
drive our local economy. We should do all we can to help them thrive, whether it's simply
staying out of the way, or whether there are some positiye actions we can take," said
Mayor Mike Lady. "We should find out whether more services Of physical space are
critical needs, and whether there are any issues of concern."
In addition to the survey, face~to~face and phone interviews will be conducted to add depth. ...
to the responses. The data will be compiled and presented in a report to the City Council
later this year, along with recommendations on what the City can do to help home
businesses grow. All responses will be confidential.
The survey is funded by Community Deyelopment Block Grant funds with a match
proYided from the City. Applied Deyelopment Economics, a consulting firm with offices in
Berkeley and Sacramento, helped Arroyo Grande secure the grant and is conducting the
survey with the City. Comments are inyited, and interested persons can call the Arroyo
Grande Community Deyelopment Department at (805) 473-5420, or Wes Ervin of ADE at
(916) 441-0323.
~!xJJL/tu;;)'
ROBERT L. HUNT, CITY MANAGER
03.Js .11
DATE
,
FOR FURTHER INFORMATION, CO NT ACT:
HENRY ENGEN, INTERIM DIRECTOR OF COMMUNITY DEVELOPMENT
(805) 473-5420
--------. ---.-...--
tI.b.
MEMORANDUM
TO: CITY COUNCIL
FROM: DON SPAGNOLO, DIRECTOR OF PUBLIC WORKS/CITY ENGINEER 11%
SUBJECT: ADOPTION OF UNIFORM PUBLIC CONSTRUCTION COST ACCOUNTING
PROCEDURES ACT
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended that the City Council:
1) adopt the attached Resolution authorizing the City to utilize the California Uniform Public
Construction Cost Accounting procedures;
2) introduce for first reading the attached Ordinance to provide for bidding procedures
pursuant to the Uniform Public Construction Cost Accounting Act;
3) direct the Department of Administrative Services to notify the Office of State Controller,
in writing, of the City's decision to become subject to the Uniform Public Construction
Cost Accounting Act and forward a copy of the adopted resolution.
FUNDING:
It is anticipated that utilizing alternative bidding procedures will result in lower costs to the
City by allowing City personnel to undertake more public works projects currently subject to
elaborate and costly formal bidding procedures and to perform more maintenance and
similar work in-house.
DISCUSSION:
The Uniform Public Construction Cost Accounting Act (the "Act") allows a City to inaease
the amount of construction that can be accomplished using City work forces, and also raises
the monetary ceiling for projects that must be formally bid. Adoption of the procedures
authorized by the Act gives the City greater flexibility to informally bid small projects or to
use City staff to perform the work. The Act does not change the City's accounting
procedures. The Act does increase the dollar limits for public projects that can be
performed by City staff.
A formally bid project requires the City to advertise the project in local newspapers and
trade journals for at least two weeks. Formally bid projects are open for bidding to any
qualified Contractor who is interested. Formal bids also require an extensiye set of project
. ~._.._._----_.__..- ~
documents including detailed plans and specifications for each project. Formal bids
typically take from six to eight weeks to complete, due to all necessary legal notices and
City Council actions.
In accordance with Public Contract Code (PCC ~22034), which sets forth informal bidding
requirements, the City will maintain a list of qualified contractors (contractors who are
licensed by the State for the type of work being bid) who will be notified of the project. The
list will include all local contractors who are properly licensed for the type of work to be
performed.
All contractors on the list would be mailed a project description and all necessary
documents, and must be given at least ten days to submit their bid. The City will specify a
date and time when the bids will be opened. Using informal bids, the City can likely reduce
the bid period to three or four weeks.
The City currently uses staff for small maintenance and construction projects, that cost less
than $5,000. This work includes street pavement patching, sewer and water line work, curb
and gutters, sidewalks, and any projects that would be considered capital improyements.
Under the currently applicable provisions of the Public Contract Code (PCC ~20162), the
City is limited to $5,000 for public projects performed by in-house staff or informally bid.
State law requires the City to competitively bid a public project that exceeds $5,000.
With adoption of the procedures authorized by the Act, all public projects which are
estimated to cost $25,000 or less need not be formally or informally bid. These projects
could be performed with City staff or bid, whichever is preferred.
The City owns several pieces of equipment that can be used for these projects. The
equipment includes backhoes, grader, loader, paving machine, and roller. This equipment
could be utilized to a far greater extent under the provisions of the Act for the type of
construction proposed. As an example, City crews could have been used for all work on
Bedloe Lane including paving, concrete work, water lines, and services. Although it is
difficult to quantify cost savings for every project, it is estimated that a 10-15% saYings could
be realized due to reduced labor costs as compared to prevailing wage contracts. In the
case of Bedloe Lane, the savings would have been approximately $3,000.
Also under the Act, a public project does not include maintenance work, emergency work, or
work performed to keep, operate, and maintain publicly owned water, power, or waste
systems.
The proposed Ordinance and Resolution are based on a model proyided by the State of
California, Office of State Controller. The proposed Ordinance has been reyiewed by the
City Attorney as to form and was found to be acceptable.
Capital Project. Formal Bidding vs Informal Bidding Procedures
In - house Infonnal Bidding Fonnal Bidding
work
Current Dollar Limits $0-$5,000 $0-$5,000 Over $5,000
Proposed Dollar Limits $0-$25,000 $0-$75,000 Over $75,000 *
* The City still maintains the ability to formally bid any project of any dollar value, not just
projects over $75,000.
Alternatives
The following alternatives are presented for the Council's consideration:
1) Approve staffs recommendation;
2) Modify as appropriate and approve staffs recommendation;
3) Deny staffs recommendation;
4) Provide direction to staff.
--- ------- ..-_----------."--
ORDINANCE NO.
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE REPEALING AND REPLACING SECTION
2-4.02(c) OF CHAPTER 4 OF TITLE 2 OF THE ARROYO
GRANDE MUNICIPAL CODE
WHEREAS, the City Council of the City of Arroyo Grande has adopted Resolution _ electing
to utilize the Uniform Public Construction Cost Accounting Act (the "Act") procedures as set forth
in Chapter 2, Part 3, Division 2 of the Public Contract Code (more specifically the alternatiye
procedures provided in Article 3 of the Act)
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF ARROYO GRANDE DOES
ORDAIN AS FOLLOWS:
SECTION 1: Section 2-4.02(c) of Chapter 4 of Title 2 of the Arroyo Grande Municipal
Code shall be repealed in its entirety and revised to read as follows:
2-4.02 (c) - Expenditures involvino public projects.
Notwithstanding the provisions of Article 4 (commencing with Section 20160) .of
Chapter 1, part 3 of the California Public Contract Code, the requirements for the
award of contracts for public projects of the City shall be governed by the
alternative procedures contained in Article 3 (commencing with Section 22030) of
the Uniform Public Construction Cost Accounting Act (hereinafter "Act"), except as
otherwise provided for in this Chapter.
(1) Public projects of $25,000 or less.
Public projects, as defined by the Act, of twenty-five thousand dollars ($25,000)
or less, appropriations for which have been approved by the City Council, may
be performed by the employees of the City by force account, or by negotiated
contract or purchase order approved by the City Manager.
(2) Public projects of $75,000 or less (informal biddina procedures).
Public projects, as defined by the Act, of seventy-fiye thousand dollars
($75,000) or less may be let to contract by informal procedures as set forth
in Section 22032, et seq., of the Public Contract Code.
(a) A list of contractors shall be developed and maintained by the
Director of Public Works in accordance with the provisions of Section
22034 of the Act.
ORDINANCE NO.
PAGE 2
(b) Where a public project is to be performed which is subject to the
provisions of this Chapter, a notice inviting informal bids shall be
mailed to all contractors for the category of work to be bid, as shown
on the list developed in accordance with Section 22034 of the Act,
and to all construction trade journals as specified by the California
Uniform Construction Cost Accounting Commission pursuant to
Section 22036 of the Act. Additional contractors and/or construction
trade journals may be notified at the discretion of the
department/agency soliciting bids; provided however: 1) if there is
no list of qualified contractors maintained by the City for the particular
category of work to be performed, the notice inYiting bids shall be
sent only to the construction trade journals specified by the
Commission, or 2) if the product or service is proprietary in nature
such that it can be obtained only from a certain contractor or
contractors, the notice inviting informal bids may be sent exclusively
to such contractor or contractors. All mailing of notices to contractors
and construction trade journals shall be completed not less than ten
(10) calendar days before bids are due.
(c) The notice inviting informal bids shall describe the project in general
terms, how to obtain more detailed information about the project, and
state the time and place for the submission of bids.
(d) The City Manager is authorized to award informal contracts pursuant
to this section.
(e) If all bids received are in excess of seyenty-five thousand dollars
($75,000), the governing body of the public agency may by passage
of a resolution by a four-fifths yote, award the contract, at eighty
thousand dollars ($80,000), or less, to the lowest responsible bidder,
if it determines the cost estimate of the public agency was
reasonable.
(3) Public proiects of more than $75,000 (formal biddina procedures).
For all public projects of more than $75,000, a contract shall be awarded
pursuant to a formal bidding procedure as set forth in the Act, and subject
to the exemptions provided for therein.
SECTION 2: That all ordinances, codes, sections of ordinances and codes, and
resolutions that are inconsistent with the provisions of this Ordinance are hereby repealed.
_._-_.~-~
ORDINANCE NO.
PAGE 3
SECTION 3: If any section, subsection, subdivision, paragraph, sentence, clause or
phrase of this Ordinance or any part thereof is for any reason held to be unconstitutional, such
decision shall not affect the validity of the remaining portion of this Ordinance or any part thereof.
The City Council hereby declares that it would have passed each section, subsection,
subdiYision, paragraph, sentence, clause or phrase thereof, irrespective of the fact that anyone
or more section, subsection, subdivision, paragraph, sentence, clause or phrases be declared
unconstitutional.
SECTION 4: This Ordinance shall take effect and be in full force and operation from and
after thirty (30) days after its final passage and adoption.
SECTION 5: A summary of this Ordinance shall be published in a newspaper published
and circulated in the City of Arroyo Grande at least five (5) days prior to the City Council meeting
at which the proposed Ordinance is to be adopted. A certified copy of the full text of the
proposed Ordinance shall be posted in the office of the City Clerk. Within fifteen (15) days after
adoption of the Ordinance, the summary with the names of those City Council members voting
for and against the Ordinance shall be published again, and the City Clerk shall post a certified
copy of the full text of such adopted Ordinance.
On motion of Council Member , seconded by Council Member
and on the following roll call vote, to-wit:
AYES:
NOES:
ABSENT:
the foregoing Ordinance was adopted this day of ,1999.
--.----.-.--------- ---'-.','.-"'~-
ORDINANCE NO.
PAGE 4
MICHAEL A. LADY, MAYOR
ATTEST:
. NANCY A. DAVIS, DIRECTOR OF ADMINISTRATIVE SERVICES
~OVED AS TO CONTENT:
ku L \ /-tru:;I
ROBERT L. HUNT, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
---------
RESOLUTION NO.
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
ARROYO GRANDE ELECTING TO BECOME SUBJECT TO
UNIFORM PUBLIC CONSTRUCTION COST ACCOUNTING
PROCEDURES
WHEREAS, prior to the passage of Assembly Bill No. 1666, Chap. 1054' Stats. 1983,
which added Chapter 2 commencing with Section 22000 to Part 3 of Division 2 of the
Public Contract Code, existing law did not provide a uniform cost accounting standard for
construction work performed or contracted by local public agencies; and
WHEREAS, Public Contract Code Section 22000 et seq., the Uniform Public Construction
Cost Accounting Act (hereinafter "Act"), establishes such a uniform cost accounting
standard; and
WHEREAS, the Uniform Public Construction Cost Accounting Commission (the
"Commission") established under the Act has developed uniform public construction cost
accounting procedures for implementation by local public agencies in the performance of
or in the contracting for construction of public projects.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Arroyo
Grande, California, hereby elects under Public Contract Code Section 22030 to become
subject to the Uniform Public Construction Cost Accounting procedures set forth in the Act,
and to the Commission's policies and procedures manual and cost accounting review
procedures, as they may each from time to time be amended, and furthermore directs that
the Director of Administrative Services notify the State Controller forthwith of this election.
This Resolution shall take effect upon its adoption.
On motion of Council Member , seconded by Council Member ,
and on the following roll call vote, to-wit:.
AYES:
NOES:
ABSENT:
the foregoing Resolution was adopted this 13th day of April, 1999.
---------- - --.--,-.
RESOLUTION NO.
PAGE 2
MICHAEL A. LADY, MAYOR
ATTEST:
NANCY A. DAVIS, DIRECTOR OF ADMINISTRATIVE SERVICES
APPROVED AS TO CONTENT:
1Dkli L\ ~
ROBERT L. HUNT, CITY MANAGER
APPROVED AS TO FORM:
TIMOTHY J. CARMEL, CITY ATTORNEY
- -----------.,--.-
~~o/ P.O.BoxSSO
108 EMt Branch Street
~ 8ff~ Arroyo Grande, CA 93421
Phone: (80S) 473-5440. E....neering
FAX: (80S) 473-5443
PUBLIC WORKS 1375 Ash Street
Phone: (80S) 473-5460 Corp. Yard
FAX: (80S) 473-5462
E-Man: agci.y@arroyogrande.org
April 14, 1999
Office of State Controller
Division of lGFA ,
Bureau of Accounting & Budgeting Procedures
PO Box 942850
Sacramento, CA 94250-5876
Subject: Adoption of Uniform Construction Cost Accounting Procedures Act
Gentlemen:
I have enclosed a certified copy of Resolution No. of the City of Arroyo Grande. The
Resolution indicates the City's intent to be subject to the Uniform Construction Cost
Accounting Procedures Act. The Resolution was adopted at the City Council meeting of
April 13, 1999.
If you have any questions, please call me at 473-5414.
Sincerely,
Nancy Davis
Director of Administrative Services
11.c.
MEMORANDUM
TO: CITY COUNCIL
FROM: ROBERT L. HUNT, CITY MANAGE~~
~
SUBJECT: AUTHORIZATION TO ADD AN ASSOCIATE PLANNER POSITION TO
THE COMMUNITY DEVELOPMENT DEPARTMENT
DATE: APRIL 13, 1999
RECOMMENDATION:
It is recommended the City Council authorize the addition of an Associate Planner
position to the Community Development Department.
FUNDING:
There is an estimated $1,000 to $15,700 General Fund impact for the balance of FY
1998-99 ($1,000 remodel, $3,700 for office equipment, $11,000 for salary and benefit
costs). For FY 1999-00, the General Fund impact could range from $0 to $52,300. The
$1,000 to $15,700 General Fund impact can be accommodated within the existing
Department budget appropriation.
DISCUSSION:
Over the last 12-month period, there has been considerable turnover in the Community
Development Department. The turnover includes staff leaYing City employment for
other career opportunities as well as extended medical absences. The Department's
current personnel complement is as follows:
1 - Community Development Director
2 - Associate Planner
1 - Administratiye Secretary
1 - Office Assistant
0.3 - Code Enforcement Officer
Currently the Department has an Interim Director, an Associate Planner (started
employment March 8th), an Administrative Secretary, an Office Assistant (starts
employment April 26th), and a contract Code Enforcement Officer. The Department's
second Associate Planner is currently on medical leave. At a minimum, that leave will
extend through April 30th; however, it is anticipated the medical leave may unfortunately
continue for an extended period of time.
-- -~---_.--
CITY COUNCIL
AUTHORIZATION TO ADD AN ASSOCIATE PLANNER POSITION TO THE
COMMUNITY DEVELOPMENT DEPARTMENT
APRIL 13, 1999
PAGE 2
As long as the Associate Planner is on medical leave, the position has been backfilled
through consultant services. Although the consultants have provided a high level of
service to the Department and community, there is no substitute for haYing a full-time,
on-site staff person to meet the wide range of citizens' inquiries and project processing
requirements.
One option is to continue utilizing consultant services (generally, consultant services are
part time, 20 to 35 hours per week), until the medical vacancy issue is resolved
(returning to work or retiring from City service).
A second option is creating an Associate Planner overfill position. Overfill positions
have been approved in the Department of Public Works, Parks and Recreation
Department, and Police Department. The overfill position is an authorized, but
unfunded, position that the Departments can use due to extended absence of the
permanent, full time staff member. This concept works well in the Police, Public Works,
and Parks and Recreation Departments because they haye the ability to move either
reserves or part-time employees into the full-time slot until the incumbent returns. In the
case of Community Development, the overfill position is not practical since it is unlikely
any Planner would commit to the full-time position knowing that, upon the return of the
incumbent, they would have to leave City employment.
Therefore, staff believes, due to the extended absence, the workload within the
Department, and the need to provide continuity to the development community, the best
option would be to add to the Community Development Department overall
complement. In doing so, staff would further recommend that, upon a vacancy in one of
the three Associate Planner positions, the Department's complement be reduced back
to two Associate Planners. For example, should the Council authorize the additional
position and an applicant is hired, coupled with the return of the incumbent currently out
for medical reasons, the Department would for a period of time carry three Associate
Planners. Should one of those Planners decide to leave City service, the yacancy
would not be filled and the Department would revert to the two positions.
In anticipation of having three Planners for a period of time, staff is recommending the
front office in Community Development be remodeled into two offices (resulting in three
Associate Planner offices within the Department, all essentially the same size). In
addition, staff is recommending the purchase of office furnishings for the new office
space. Should the situation of having three Planners not materialize, the third office can
be used as a small conference room; purchase of the office furnishings will be held in
abeyance until it appears certain the need for the furnishings exists.
----~._--_..
CITY COUNCIL
AUTHORIZATION TO ADD AN ASSOCIATE PLANNER POSITION TO THE
COMMUNITY DEVELOPMENT DEPARTMENT
APRIL 13, 1999
PAGE 3
The estimated costs are as follows:
Remodel (using in-house staff) $1,000
Desk - 2 1 ,400
Chair 300
Computer, monitor, et al. 2.000
$4,700
The office that is proposed to be divided contains an excessively large desk that is, in
many respects, non-functional. By creating two offices, the desk would not fit within the
new office and still provide adequate space in the balance of the office; therefore, it is
recommended the desk be replaced (at the time the new desk is purchased).
The salary and benefits impact for FY 1998-99 ranges from $0 to $11,000 because the
incumbent Associate Planner is "on leave without pay." Should a third Associate
Planner be hired, the salary and benefit cost is currently budgeted. The salary and
benefits for FY 1999-00 could range from $0 (if the medical leave is extended for a
twelve-month period beginning July 1, 1999) to $52,300 should the incumbent return.
Staff recognizes this is a substantial investment; however, in this particular case, to
ensure the highest level of service to the community, staff recommends the addition of
the Associate Planner position.
The recruitment for Associate Planner closed March 12th (the purpose of the recruitment
was to establish an eligibility list). Interviews will be conducted in early April. With an
eligibil~ list established by mid-April, a new Associate Planner could be on board by
May 3 should the Council approve the third position. Should the Council not approve
the third position, but the current employee on extended medicalleaye separates from
City employment, staff would be in a position to quickly
fill the vacancy.
Alternatives
The following alternatives are presented for the Council's consideration:
1. Approve staff recommendations;
2. Reject staff recommendations;
3. Direct staff to continue to use consultant services until the medical absence
issue is resolved;
4. Modify staff recommendations as directed by the Council;
5. Provide direction to staff.
jv
---
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RANGE 35 I 83,155 - 83,835 CITY OF ARROYO GRANDE
ASSOCIATE PLANNER
Class specifications are intended to present a descriptive list of the range of duties perfonned by employees in the class.
SpeciOcations are!121 intended to reflect all duties perfonned within the job.
DEFINITION
To perform professional planning duties in support of the Community Development department; to review and
manage complex planning applications; to ensure development project compliance with all applicable planning
rules and regulations; and to perform a variety of professional tasks relative to assigned area of responsibility.
SUPERVISION RECEIVED AND EXERCISED
Receives general direction from the Director of Community Development.
ESSENTIAL AND MARGINAL FUNCTION STATEMENTS--Essential and other important responsibilities and
duties may include, but are not limited to, the following:
Essential Functions:
1. Perform professional planning duties in support of the Community Development Department; manage and
process large multi-application planning projects.
2. Review and manage planning and development proposals submitted for City consideration; perform
detailed background research and code compliance review.
3. Review technical plans including site plans, architectural elevations, grading plans and landscape plans for
compliance with codes and conditions of approval.
4. Review planning project reports for compliance with laws and practice; take appropriate actions as
necessary; conduct investigations and resolve problems as appropriate.
5. Establish and maintain necessary fIles pertaining to planning records, reports, maps and related fIles;
prepare reports and present fmdings.
6. Prepare a variety of planning documents including environmental review reports; draft and submit
proposed legislation on planning issues.
7. Serve as staff on a variety of boards, commissions and committees; prepare and present staff reports and
other necessary correspondence.
8. Provide information and assistance to the public, City departments and other agencies regarding planning
related issues, code interpretations and planning applications.
9. Research and prepare a variety of documents, briefs and correspondence on planning activities.
10. Attend and participate in community and professional group meetings; stay abreast of new trends and
innovations in the field of urban planning.
11. Supervise/manage various consultants in the performance of environmental studies and project reviews.
B-61
CITY OF ARROYO GRANDE
Associate Planner (Continued)
Mar2inal Functions:
1. May serve as City liaison on regional planning issues, including urban and transportation planning
development projects.
2. Perform related duties and responsibilities as required.
OUALIFICATIONS
Knowledee of:
Operational characteristics, services and activities of a comprehensive urban planning program.
Principles and practices of urban planning and development.
Principles, methods and techniques of evaluating and assessing planning, zoning and land use issues.
Rules and regulations governing land use, zoning and related issues.
Methods and techniques of conducting statistical analysis.
Modem office procedures, methods and equipment including computers and supporting software applications.
Pertinent Federal, State and local laws, codes and regulations.
Abilitv to:
Perform professional planning duties.
Process and manage complex planning applications.
Manage multiple planning projects on an on-going basis.
Assist in developing and enforcing land use planning rules and regulations.
Research data and prepare reports.
Read and analyze technical, architectural and engineering plans.
Prepare clear and concise reports.
Analyze problems, identify alternative solutions and project consequences of proposed actions.
Present ideas and concepts persuasively before groups or in written publication.
Evaluate and prioritize tasks under deadlines.
Supervise/manage consultants and contract administration.
Interpret and apply Federal, State and local policies, laws and regulations.
Communicate clearly and concisely, both orally and in writing.
Establish and maintain effective working relationships with those contacted in the course of work.
Maintain physical condition appropriate to the performance of assigned duties and responsibilities.
Maintain effective audio/visual discrimination and perception to the degree necessary for the successful
performance of assigned duties.
Experience and Trainine Guidelines
Any combination of experience and training that would likely provide the required knowledge and abilities is
qualifying. A typical way to obtain the knowledge and abilities would be:
Experience:
Three years of increasing responsible urban planning experience.
Trainine::
Equivalent to a Bachelors degree from an accredited college or university with major course work in urban
planning or a related field.
B-62
n._____~.__
CITY OF ARROYO GRANDE
Associate Planner (Continued)
WORKING CONDmONS
Environmental Conditions:
Office environment; exposure to computer screens.
Physical Conditions:
Essential and marginal functions may require maintaining physical condition necessary for standing or sitting for
prolonged periods of time.
B-63
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RECEIVED
OOBANO Cb:OMMVNETY SBBV'EOBS DEST3lU(CIf ARROYO GRAHDE
1655 Front Street, P.O. Box 599, Oceano, CA 93445 99 HAR 22 PH I: OS
Phone: 805/481-6730. Fax: 805/481-6836 .
From the desk of: Home: 805/ 489-4371
Rick Searcy, President
March 18, 1999
Mike Lady, Mayor CJWJ0): tff
City of Arroyo Grande
P.O. Box 550 ~
Arroyo Grande, CA 93421
Dear Mayor Lady:
I correspond to. solicit your assistance in forming an exploratory committee
consisting of all members of Zone 3 to eyaluate the formation of a JPA or Special District
to operate Lopez Dam and its associated recreational facilities.
I feel that it is in the best interest of the South County Water Purveyors to eyaluate
taking local control of the Lopez facility for the following reasons:
a. Members of a JPA or Special District Board managing Lopez
would have more budgetary oyersight and authority than.
currently exists since Zone 3 only has an advisory role in
formulating the utilization of revenues generated and
expenditures associated with the Lopez facility;
b. Only two Supervisors represent the South County - the majority
of decision-makers at the County level haye interests that may
be competitiYe to the Water Purveyors utilizing Lopez water;
c. The Engineer, County Engineering, responsible for the
operation of Lopez Dam reports to a Board upon which no
member of Zone 3 sits. Direction to this Engineer comes from
a political body which is not made up of the users of the Dam.
d. County overhead is applied to the Lopez project and the South
County Water Purveyors have no say as to the amount of that
i
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. . .
March 18, 1999
page 2
overhead nor the manner in which it is spent. If Lopez Dam
were operated by a JPAlSpecial District, overhead would be
determined and applied directly by the end users.
e. The Lopez Recreational area was deyeloped through grant
moneys obtained through the efforts of Zone 3.
With the retrofit of the Dam, the Santa Maria Ground Water Adjudication, and the
potential to develop a water reclamation project, I feel that it would be in eyeryone's best
interest to meet and map a potential strategy that could lead to local control oyer Lopez
Dam and its Recreational Facility. Additionally, the formation of a single entity consisting
of the South County Water Purveyors would afford the best opportunity to have the
pacticipants jointly solve any and all water issues at the localleyel. I propose that we set
a joint meeting toward the middle of April in an attempt to explore the possibilities.
If you have any questions or comments, please feel free to contact me at the
number listed above.
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Sfln L U IS OBISPO C.OUnTY ENGINEERING
DEPARTMENT
COUNTY GOVERNMENT CENTER . ROOM 207 .. SAN LUIS OBISPO, CAliFORNIA 93408
IIMCmIY ~ HANlON PHONE (805) 781-5252 . FAX (805) 781-1229
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March 30, 1999 PRANCH.II ADMIN.S'IIATION
WA1U HIOUIC.I
COUNTY IUIVIYOR
IIIICIAL DIIrIIICII
. .
Rick Searcy, Pres!flent .
Oceano CommunitY Services District
1655 Front Street
PO Box 599
Oceano CA 93445
, Subject: Response to Your March 18, 1999 Letter to Tony Boyd Regarding Forming
a Committee to Eyaluate Other Forms of Operating and Administering the
Flood Control Zone 3 and Lopez Recreation Area Facilities
Dear Mr. Searcy:
Mr. Boyd forwarded your March 18 letter to me, as he felt the issues contained within it are
beyond the scope of his responsibilities as the Operations Engineer for the Zone 3
Facilities. The concept to which you refer of possibly reorganizing to another type .of
goyemmental entity to allow the South County Water Purveyors to haye some type of
formal, direct control over the Lopez water and recreation facilities has been mentioned
in the past, and I preYiously discussed the concept of the Board of Supervisors considering
some type of change that may be presented to. them by the water purveyors with
Supervisor Brackett.
At the time of that discussion, which was approximately two years ago, her response was
consistent with the approach that the County has taken in the past when such concepts
haye been discussed. That is, County staff and the Board will keep an open mind, and an
objective Yiewpoint, in analyzing such issues. If staff belieyes that a proposed change is
preferable to whateyer the existing situation is, such a change can be recommended to the
Board for consideration.
In order to make such a determination, County staff must first haye the opportunity to
reyiew a thorough and independent analysis of the related issues, commissioned and
submitted by the proponents of the reorganizational concept. Also, any such review must
address all issues that staff and the Board feel are important to such major organizational
decisions. Finally, any proposed changes must be compatible with State Law and County
policy, and conform to all required LAFCO actions, if applicable.
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I would also remin~ you that the County has two roles In the FC Zone 3'supply contract
process-one as the Flood Control District which owns and operates the facilities, and has
certain legal obligations regarding the original financing of the facilities; and anotheras
County Service Area 12, which is a water'supply contractor to many other agencies and.
indiYiduals, just as your district and the cities are.
Irrespective of the content of any reorgani~tional proposal that you may wish to eyentually
make, we haye concerns about the timing of the process you allude to in. your letter
because of the critical phases of the Dam Remediation project that we are entering. Of
particular concern would be the impact on the work presently underway for each purveyor
to develop internal financing plans for their share of the project" cost, and properly
document those plans in the format and time frame required by the potential bond buyers.
Howeyer, if you belieye that there is sufficient interest from other Lopez contractors as well
as Oceano CSD to spend some time discussing this issue in more detail, I would certainly
be willing to do so. I can be contacted @ 781-5139 to arrange a meeting at a mutually
conyenient time.
Sincerely,
rl~~
NOEL KIN
Deputy County Engineer-Administration
Attachment: March 18, 1999 Letter from Rick Searcy
cc: Tom Runels, Chairman, FC Zone 3 AdYisory Committee
Timothy P. Nanson, County Engineer
Pete Jenny, Parks Manager, San Luis Obispo County General Services Department
Tony Boyd, Operations Engineer, FC Zone 3
File: Districts/FC Zone 3 (Lopez) - General
L:\MANAGMNT\Apr99\FC3 Reorg.wpd.lnd.nk
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